3
CONTENTS
Departments 6
Market Report The Worst Is Over
10
Feature Design 101
18
From the Experts Shopping for a Home? Got Portal?
20
Profile C. Scott Campbell Diving Into Real Estate
24
Curb Appeal Benefits of Awning
26
How To D.I.Y. Electical Readiness
28
Who Ya Gonna Call?
30
Classifieds
32
Closing Guam Association of Realtors®
Message From GAR
Time is Running Out Now! By Steffen Niu
I
n August of this year, I talked about the $8,000 tax credit for homebuyers, which was part of the U.S. Federal economic stimulus plan. This tax credit is available to first-time homebuyers in the U.S. mainland and in Guam, and the National Association of ReAlTORS® suggests that as many as 350,000 new home sales were directly credited to this tax incentive. That credit is expiring soon, and only homes purchased through December 1, 2009 qualify for this tax credit. In order to take advantage of this credit now, a new homebuyer will need to locate a home, complete financing, inspections and title reports and complete the purchase by December. The Guam Association of ReAlTORS® supports the National Association of ReAlTORS®’ effort to ask congress to extend this credit beyond the current deadline. In its call to action, we are asking for a show of support to our congressional delegate to extend the deadline of the tax credit to the end of 2010 and to extend it to all homebuyers, not just firsttime homebuyers. The tax credit program has not only been effective in helping turn around our national economy and making the dream of home ownership for many first time buyers a more affordable reality, but it brings this right home to us here in Guam where home prices are likely to rise in the time of an impending military buildup.
Unauthorized Use of the REALTOR® Trademarks
NAR is currently lobbying to extend the time deadline on the credit through 2010, as well as to extend the scope of the program to include others than just first-time homebuyers. This could mean a great boost to Guam residents looking to buy into the rental market if the program is expanded in time and scope. NAR and GAR encourage you to contact your congressional representative to show your support of this initiative. The Guam Association of ReAlTORS® is also working to put together a public information seminar this year which will provide the public with information on this valuable tax credit, on how to purchase a home, how to get financing, how to prequalify for loans, and how to utilize the services of a ReAlTOR®. Please keep tuned for time and date information on this, and come out to meet your local ReAlTORS® . We will also be discussing how you can access the MlS(Multiple listing Service) to get the information on your own regarding which homes you may want and how you can work with your Realtor® to secure the home of your dreams.
Steffen Niu 2009 President Guam Association of ReAlTORS®
|Publisher| Julian T. Cooper-Nurse
|Business Sales Manager| Jay-R S. Dominguez
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|Traffic/Circulation Manager|
October 2009 • Vol. 2 • No. 10
Josie Redmond
|Production Manager| Mark S. Burke
CasaGuam is Published by:
|Production Assistant| Lynda Young
|Graphics & Layout|
P.O. Box 24881 Barrigada, GU 96921 Tel: (671) 472-3495 | Fax: (671) 472-3498 email: office@yellowpagesink.com
Mark S. Burke • Jon Barnhart
|Editorial Contributors| Faye Varias Creative Services • Steffen Niu • Benson Au-Yeung W. Nicholas Captain • Peggy Araullo Llagas • Anthony Godwin CasaGuam.com 1
Real Estate Listing By Village Looking for something in particular? See the listings index below to point you in the direction of a listing in this real estate guide that’s right for you. Simply look up the village, type of home or apartment and see the ad on the corresponding page number. Happy Home Hunting!
Business Opportunities Tamuning
BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 The Real Estate Professionals . . . . . . . . .15 Century 21 Commonwealth Realty . . . .17
FC - Front Cover
IBC - Inside Back Cover
IFC - Inside Front Cover
BC - Back Cover
Today’s Realty . . . . . . . . . . . . . . . . . . . . . .BC
Tamuning
Dededo
BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Realty One Pacific . . . . . . . . . . . . . . . . . . . . .8 Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Empire Realty . . . . . . . . . . . . . . . . . . . . . . .12 The Real Estate Professionals . . . . . . . . .15 Century 21 Commonwealth Realty . . . .16 Today’s Realty . . . . . . . . . . . . . . . . . . . . . .BC
BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Hagåtña
Tumon
Mangilao
BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
Agana Heights
Century 21 Realty Management . . . . .IFC Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Advance Management, Inc . . . . . . . . . . .15 Today’s Realty . . . . . . . . . . . . . . . . . . . . . .BC
Empire Realty . . . . . . . . . . . . . . . . . . . . . . .12
Mongmong-Toto-Maite
BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Empire Realty . . . . . . . . . . . . . . . . . . . . . . . . .9
Mangilao
Commercial For Rent Barrigada Realty One Pacific . . . . . . . . . . . . . . . . . . . . .8 Empire Realty . . . . . . . . . . . . . . . . . . . . . . .12 Century 21 Commonwealth Realty . . . .17
Dededo Realty One Pacific . . . . . . . . . . . . . . . . . . . . .8 Empire Realty . . . . . . . . . . . . . . . . . . . . . . .12 Century 21 Commonwealth Realty . . . .17
Empire Realty . . . . . . . . . . . . . . . . . . . . . . .12
Ordot-Chalan Pago RE/MAX Diamond Realty . . . . . . . . . . . . . .4 BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Century 21 Commonwealth Realty . . . .17
Piti
Mongmong-Toto-Maite
RE/MAX Diamond Realty . . . . . . . . . . . . . .4 Nimitz Towers . . . . . . . . . . . . . . . . . . . . . . .14 Century 21 Commonwealth Realty . . . .17 Today’s Realty . . . . . . . . . . . . . . . . . . . . . .BC
Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Santa Rita
Hagåtña Century 21 Commonwealth Realty . . . .17
Tamuning Empire Realty . . . . . . . . . . . . . . . . . . . . . . .12
Tumon Century 21 Commonwealth Realty . . . .17
Commercial For Sale Hagåtña Century 21 Commonwealth Realty . . . .16
Tamuning Century 21 Commonwealth Realty . . . .16
Multi-Family For Sale Dededo Realty One Pacific . . . . . . . . . . . . . . . . . . . . .8
Hagåtña Century 21 Commonwealth Realty . . . .16
RE/MAX Diamond Realty . . . . . . . . . . . . . .4
Sinajana Empire Realty . . . . . . . . . . . . . . . . . . . . . . . . .9 Century 21 Commonwealth Realty . . . .17
Talofofo RE/MAX Diamond Realty . . . . . . . . . . . . . .4 Advance Management, Inc . . . . . . . . . . .15 Century 21 Commonwealth Realty . . . .17
Tamuning Century 21 Realty Management . . . . .IFC RE/MAX Diamond Realty . . . . . . . . . . . . . .4 BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 GPR The Real Estate Consultants . . . . . . .8 Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . . . .14 Advance Management, Inc . . . . . . . . . . .15
Inarajan BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Century 21 Commonwealth Realty . . . .16 Today’s Realty . . . . . . . . . . . . . . . . . . . . . .BC
Mongmong-Toto-Maite BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Century 21 Realty Management . . . . . .15
Mangilao Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9
Empire Realty . . . . . . . . . . . . . . . . . . . . . . . . .9
Ordot-Chalan Pago
Santa Rita GPR The Real Estate Consultants . . . . . . .8 Today’s Realty . . . . . . . . . . . . . . . . . . . . . .BC
Sinajana Century 21 Realty Management . . . . .IFC Century 21 Commonwealth Realty . . . .16
Mongmong-Toto-Maite BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Empire Realty . . . . . . . . . . . . . . . . . . . . . . . . .9 Century 21 Commonwealth Realty . . . .16
Piti Empire Realty . . . . . . . . . . . . . . . . . . . . . . . . .9 Century 21 Commonwealth Realty . . . .16
Santa Rita
Talofofo
Empire Realty . . . . . . . . . . . . . . . . . . . . . . . . .9
BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Empire Realty . . . . . . . . . . . . . . . . . . . . .9,12 Century 21 Commonwealth Realty . . . .17
Sinajana
Tamuning
Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Century 21 Commonwealth Realty . . . .16
Century 21 Realty Management . .IFC,15 Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . .3,14 Century 21 Commonwealth Realty .16,17
Century 21 Commonwealth Realty . . . .16
Yigo
Tamuning
BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
Century 21 Commonwealth Realty . . . .16
Yona
Century 21 Realty Management . . . . .IFC PW Investment Corporation . . . . . . . . . . . .5 BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 The Real Estate Professionals . . . . . . . . .14 Century 21 Commonwealth Realty . . . .16
Tumon Century 21 Commonwealth Realty . . . .16
Empire Realty . . . . . . . . . . . . . . . . . . . . . . .12
Agana Heights
Asan RE/MAX Diamond Realty . . . . . . . . . . . . . .4
Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Empire Realty . . . . . . . . . . . . . . . . . . . . . . .12
Barrigada
Agat
Realty One Pacific . . . . . . . . . . . . . . . . . . . . .8 Century 21 Commonwealth Realty . . . .17
RE/MAX Diamond Realty . . . . . . . . . . . . . .4 The Real Estate Professionals . . . . . . . . .13
Dededo
Barrigada
Dededo
RE/MAX Diamond Realty . . . . . . . . . . . . . .4
Century 21 Commonwealth Realty .16,17
Today’s Realty . . . . . . . . . . . . . . . . . . . . . .BC
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Empire Realty . . . . . . . . . . . . . . . . . . . . . . . . .9 Century 21 Commonwealth Realty . . . .16
Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . . . . . .3 Century 21 Commonwealth Realty . . . .16
Yigo
Residential For Sale
Inarajan
Piti
Piti
Agana Heights
BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Realty One Pacific . . . . . . . . . . . . . . . . . . . . .8 Empire Realty . . . . . . . . . . . . . . . . . . . . . . . . .9 Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Century 21 Commonwealth Realty . . . .16
Empire Realty . . . . . . . . . . . . . . . . . . . . . . . . .9 The Real Estate Professionals . . . . . . . . .15
RE/MAX Diamond Realty . . . . . . . . . . . . . .4 BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Realty One Pacific . . . . . . . . . . . . . . . . . . . . .8 Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Residential For Rent
Dededo
Merizo
Century 21 Commonwealth Realty . . . .16
RE/MAX Diamond Realty . . . . . . . . . . . . . .4
Realty One Pacific . . . . . . . . . . . . . . . . . . . . .8 Century 21 Commonwealth Realty . . . .16 Today’s Realty . . . . . . . . . . . . . . . . . . . . . .BC
RE/MAX Diamond Realty . . . . . . . . . . . . . .4 The Real Estate Professionals . . . . . .13,14 Century 21 Commonwealth Realty . . . .16
Mongmong-Toto-Maite Century 21 Commonwealth Realty . . . .16
Barrigada
Ordot-Chalan Pago
Tumon
Ordot-Chalan Pago
Land For Sale
Yona Century 21 Realty Management . . . . .IFC BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Century 21 Commonwealth Realty . . . .16
Land For Lease
BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7
Talofofo Tamuning Century 21 Realty Management . . . . .IFC Realty One Pacific . . . . . . . . . . . . . . . . . . . . .8 Empire Realty . . . . . . . . . . . . . . . . . . . . . . .12 Advance Management, Inc . . . . . . . . . . .15
Tumon Century 21 Commonwealth Realty . . . .16
Yigo Century 21 Realty Management . . . . .IFC GPR The Real Estate Consultants . . . . . . .8 Empire Realty . . . . . . . . . . . . . . . . . . . . . . . . .9 Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Century 21 Commonwealth Realty . . . .16
Yona BHI Realty . . . . . . . . . . . . . . . . . . . . . . . . . . . .7 Realty One Pacific . . . . . . . . . . . . . . . . . . . . .8 Coral Sea . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9 Century 21 Commonwealth Realty . . . .16
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Market Repor t
The Worst is Over By Nick Captain
T
he worst is over — overall sales during the second quarter of 2009 increased a remarkable 55 percent to $56.1 million. In addition, the median price of a single family dwelling (SFD) rebounded 25 percent to $199,500, the strongest quarterly gain on record, but still 16 percent below the $238,000 median price high set in the third quarter of 2008. The SFD median price was nearly flat compared to the same period in 2008 and 2007 and the stabilization is a positive sign considering the dramatic increases since 2003. The single family dwelling sector reflected 158 sales in the second quarter, up 40 percent from the five year low of 115 sales in the first quarter. However, the 158 sales are relatively weak compared to the 210 average units sold during the same period in 2006 to 2008. The more volatile condominium sector reflected 38 sales, up 52 percent, and a $131,000 median price, down slightly from first quarter statistics. The good news in Guam’s real estate market also includes the return of high-end housing sales, which shrank to a nano-market during the first quarter. Clearly the fear and uncertainty caused by global economic and credit market fallout is on the decline as 21 houses sold at prices above $350,000 and 5 houses sold at prices above $500,000 during the 6 CasaGuam October 09
second quarter. The second quarter also reflected four condominium transactions at prices above $325,000 which is good news for sellers. But with the commencement of the U.S. military’s largest construction project since World War II now less than one year away, why would anyone want to sell? Guam’s first experience with $1 billion per year in construction alone is already fixed for FY2010. We expect further increases in median prices for housing because an increasing number of sales will reflect new and higher priced product. During the first half of 2009, especially considering the temporarily disrupted market conditions, there were a remarkable number of notable transactions. The first quarter, for the first time
on record, reflected zero transactions priced above $1.0 million. The highest priced deal of the quarter closed in March, when Manu Melwani sold the leased fee interest in a former Royal Palm Tumon land site to Becco Guam, Inc. at a recorded price of $950,000, slightly less than the reported March 2008 price of $1.0 million. Also, a high end Tamuning house sold at $850,000 and another house sold at $550,000 during the first quarter. After that, all sales reflected prices below $500,000. Now that’s quiet. During the second quarter, the market recovery was evident as the increase in notable sales included 10 transactions closed at prices above $500,000. These sales included a $3.1 million industrial property
acquired by Jerry Kramer’s Pacific International Inc. In May 2009, Triple J enterprises sold the MKI Air Conditioning commercial property in Tamuning (behind McDonald’s) to Victorino and Conchita Reyes at a recorded price of $925,000. Five houses priced above $500,000 sold during the second quarter and a five acre land parcel in Yigo sold at $30 per square meter, approximately the same price it sold at in November 2007. The highlight of the quarter involved the sale of a Talo Verde cliff line land sale from Pacific Rainbow to Mr. Marchal at a recorded price of $800,000 or $521 per square meter. lastly notable, a Tumon land sale reflected $236 per square meter, down by nearly 15 percent from its prior 2007 sale.
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Feature
Design 101
By Alex Salazar
Make your house a home by giving it your own distinct touch.
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Feature
Y
ou have a new place and now you need to fill it. But before you begin a decorating project, determine your resources, ideal living environment and how much you can afford to spend to pull it together. Decorating a home is about finding a comfortable balance between the different furnishings in the space. This balance is achieved by placing objects with varying characteristics in places where they complement one another. The idea is to create relationships between your possessions, in order to develop a whole which is more impressive than the sum of its parts. There isn’t a right or wrong way to design your home. According to Yvonne Rodriguez, general manager at Designer’s Direct, “[The ‘best’ design] differs for each client based on his or her individual personality and taste. It takes a lot of observation ... the homeowner’s surroundings, what the home lends itself to, that leads me to a sense of style.” But in general, there are three elements to a successful design: function, mood and harmony. The Sheffield School of Interior Design states that these three elements is the secret ingredient to all great designs. For Donna Baker, president of Dizzy Inc. and designer for Tanota Partners, her favorite style of design is tropical Asian. “Tropical Asian fits into the Guam lifestyle very well as does other influences, like Asian modern, tropical, contemporary and minimalism to name a few,” she said. “If you try designing a French chalet in Guam, it’s just not going to work, because we are not in France.” To abide by the three elements of design, we must also look at other factors.
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Feature
Scale
Scale refers to the size of architectural features and furnishings within a space. With scale, finding a balance is particularly important, as otherwise you will get a room that feels chaotic, and looks peculiar. Baker said a common myth she often encounters is the belief that filling a room with a lot of items make it more appealing. “I really feel that less is more,” she said. “Sometimes you don’t want to have a huge room. Color is a great way to soften up the room and make it more cozy. If you put too much into a house, then nothing looks special. But if you simplify and put things you only truly love, then you have a house that brings a smile to your face. Your home should be your sanctuary that brings peace and happiness into your life. If it’s cluttered and messy, then your thoughts and life are cluttered and messy.” large rooms should generally be furnished by larger items. Tall armoires, high backed sofas and shelves that reach towards the sky are all different objects you can use to put a larger room into perspective. If you have a smaller space, create the illusion of height with shorter possessions. Scale is also about creating a room that matches your own size. If you are a tall person, you will want possessions which don’t make you feel like you are living in a doll house. If you are petite, you don’t want the room to tower over you. If you are a large person living with someone who is tiny, you will have 12 CasaGuam October 09
to balance big and small furnishings as if they were on a see saw, to create a space which is not only scaled to match you both, but which also has an inherent harmony to it.
Contrast
Controlling contrast is a relatively difficult balancing act when decorating a room. It is like trying to tame fire; it can be very useful, but if it gets out of control, it can destroy the whole design. Contrast means red napkins on white tablecloth. It is a green wall clock on a stark black wall. Contrast makes the design interesting, adding an exciting power to the ambience of a space. However, using too much contrast can create a room which is muddied and chaotic. People will feel agitated in the space, and their thoughts will become disordered. It can even make the room irritating to be in. You have to try and find ways to create contrast, without overwhelming the space. Try using tiny accents throughout the room, so that the overall order of the space can tone down the bright colors in small places. Alternatively, you can use a single bold contrast, such as a bright yellow pillow, or a pair of luxuriously red curtains, to create a focal point which will give the room an inherent premise.
Rhythm
Rhythm is the art of creating a theme throughout a space. The theme does not necessarily have to be overt, such as animal prints, or historical geography. It can be as subtle as a color, or series of
Feature contrasts, or even a series of patterns which are all reminiscent of one another. Rodriguez said, “Adding a fresh coat of paint can create a whole new look in any room. Do-it-yourself projects, like painting or installing new floors can save you tons of money. Recruit friends or family to help.” Baker also said it’s important not to over-decorate. “Make your home something you feel comfortable in and use every day. A few good pieces, like a sofa that is really comfortable and good cabinets are great places to put your money. The accessories should be few and nice but they don’t have to be expensive. K-Mart, Ross and Home Depot are great places to look for those accent pieces.” When you are able to create rhythm in a room, you can bring the entire space together, giving it a single purpose and a unified artistic vision. These are just a few of the considerations that professional decorators bear in mind when creating beautiful and comfortable interiors. While the art of creating a space is much more complex than these concepts, they can help keep you grounded and give you direction when creating your home.
Hiring a Professional
If you are still unsure about the elements of design in your home, you can always hire a professional. And before you start thinking about the dent it will create in your wallet, don’t fret. “The most
common myth people believe is that interior design is expensive,” said Rodriguez. “It’s really quite the opposite in most cases. When you design a home, a large part of it is proper planning of space and finding the right elements to work with your design. In the end you save time and money.” She adds that the first step is to create a budget that works and be upfront with your designer so they know what you have to work with. Designer’s Direct offers free interior design consultation and works with all styles and budgets. “We help maximize your space and offer great design ideas,” Rodriguez said. “People tend to make common mistakes such as buying a sofa set, art or accessories that end up completely wrong when they get it into their home. Our consultants help take proper measurements and create layouts to help you purchase the right pieces. We’ll find the right paint colors, furniture and accessories to pull your room together.” lastly, Baker suggests looking through magazines and tearing out pictures you like. “Watch home decorating shows for great ideas, and don’t be scared to use color. It is very rewarding to look at a room and know you were the one who transformed that room into your home.” The Sheffield School of Interior Design was sourced for this article.
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From the Experts
T
Shopping for a Home? Got Portal? By Anthony Godwin
oday, more and more Guam homebuyers are starting their home search on the Internet. Guam homebuyers are not alone in this trend as more than 77 percent of homebuyers nationwide begin their home search online according to the National Association of ReAlTORS®. Over the past several years the ‘online’ experience has been enhanced to bring more property information to the buyers and sellers of real estate. Five years ago or so, the first real estate Web sites allowed visitors to view and search the inventory of all real estate companies that were members of the Multiple listing Service (MlS). The visitor could perform searches but there was no method to save or retrieve the information later. Times have indeed changed and technology has caught up with the buyer’s desire to save and retrieve their searches. Recently Today’s Realty launched a free new service on their ever popular web site, www.guamhome.com, that allows visitors to create a personal webpage called a portal. This portal allows you to save your favorite properties, save ‘what if ’ properties and even ‘reject’ properties that didn’t make the list. This new service also allows you to create and save your own searches. So, for example, say you want to search for all homes in Tamuning with three bedrooms, two baths and an ocean view. Now you can save this search and the next time you visit your
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portal any new or changed listings will automatically be updated. See something you like in the results of your saved search? You can also mark these properties and they will be automatically saved in your favorites! As your home search progresses, you can update your favorites until you have narrowed your search to those homes that best meet your needs. When you are ready to start seeing the properties you can call Today’s Realty and property showings will be scheduled for you. In addition to saving searches and favorites you can make a showing request and request for additional information on a property all from the comfort of your home. How do you get your very own portal? Go to www.guamhome.com.
Click on Client login and then select “Don’t have an account. Sign up here.” It’s that simple and you are on your way! If you have questions you click on live Support or call 649-4361 or feel free to call me at 688-8198. Don’t wait til tomorrow… get your free portal Today!
Anthony Godwin is principal broker with Today’s Realty, a five term past president of the Guam Association of REALTORS®. He can be reached at anthony.godwin@guamhome.com, 671-688-8198 or visit him on the web at www.guamhome.com.
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Profile
Diving Into Real estate By Alex Salazar
C. Scott Campbell Principal Broker, Coral Sea Realty
“
I like CasaGuam as it is very colorful and fills a need for a quality magazine on real estate.
“
-C. Scott Campbell
C.
Scott Campbell literally jumped out of the water when he entered the real estate industry. You can even say that being in the water is in his genes. In 1954, Campbell's parents opened a scuba dive shop in Guam and he has always been in the business. However, he realized that he could be making money in real estate with less effort. "I [owned and managed] a scuba dive operation and was investing in purchasing condominiums in the late 1980s," Campbell said. "I was killing myself in the diving business and realized that the real estate business was more exciting and [required] less effort." He sold the dive operation and sought to start a real estate firm. "I started Coral Sea Realty with a partner who later left to return to dentistry in the U.S.," he said. For about two decades, Coral Sea Realty has played a big part in the real estate industry, not only locally, but also regionally. "In 1991, we had a development project in Palau and I would travel to Palau every month," he said. "We
20 CasaGuam October 09
had a number of very attractive leases." He also mixed in a little bit of fun, and did some diving and exploring. "I really enjoyed the culture and people in Palau," he said. Though Campbell makes it look easy, he said the real estate industry requires a lot of work. "Some feel that people make a lot of money in real estate by luck or chance," he added. His biggest advice for those looking into joining the industry is not to have really high expectations. "The first couple of years are learning years, and usually do not produce a lot of income. But hang in there, and eventually you can produce a lot." Since being in the business, Campbell said the biggest challenges he's encountered are the drops in the market. "The last couple of years business has been very poor," he said. "You have to work harder in order to keep the income coming. We had to turn to property management in order to survive." He said, "I feel that the present market is lacking investors and therefore is very slow. The housing
Education: Bachelor in business and industrial management, San Jose State College
Family: Wife, Christy; daughters Youmi, 20 and Camille, 14
Hobbies: Playing Golf, fishing and diving. Business Motto: “Honest hard work and ample time will result in rewards.”
market is active in the lower-priced homes that are owner occupied. As the military buildup nears, I feel that investors will return and real estate activity will become very active." In the future, he hopes to increase the property management segment of Coral Sea Realty.
For potential real estate investors and buyers, he advised it’s best to go on gut feeling. "Do not feel intimidated by agents and tell you it is a good investment unless you feel comfortable. Do your own 'due diligence' on the purchase or sale of property."
CasaGuam.com 21
22 CasaGuam October 09
CasaGuam.com 23
Curb Appeal
Benefits of Awning By Benson Au-Yeung
It's a no-brainer that "extreme" barely describes Guam weather. At noon, most of us would rather spend our time indoors with the air-conditioner on full blast. But the outdoors are a reason locals like living in Guam as well. Many of us love to barbecue in the backyard and children get antsy being kept inside. The solution? Awnings. Also known as retractable shades, canopies or tents — awnings provide the much needed shield from the island sun. And today's awning isn’t your grandma’s oldfashioned type anymore. With many different fabrics, styles and sizes to choose from, awnings are making a comeback as a home upgrade that can enhance curb appeal, expand outdoor living space and protect against ultra-violet 24 CasaGuam October 09
(UV) rays. Awnings are also a proven way to save energy. Take a look at some of its other benefits.
Curb Appeal Awnings offer endless possibilities for enhancing a building's exterior décor. They add shape, dimension and color, and can be customdesigned to fit any structure's unique character and style. Awnings can also be stationary or retractable, adorned with graphics and used as signage. They echo the architecture of a traditional residence or complement modern buildings with innovative designs, adding drama and impact to an otherwise ordinary facade. Plus, they can add softness and color to any size, shape or style of a home.
Outdoor Living Save Money & Awnings extend residential living space and add safety and comfort to outdoor activities. A fixed awning or canopy creates an elegant, upscale outdoor living room — perfect for entertaining guests or simply relaxing with the family. With the push of a button, a retractable awning creates a cool, relaxing haven from the sun's rays. In addition, retractable awnings are extremely user-friendly, with manual or automatic, remote or sensor-activated controls that allow them to be folded. Sensorcontrolled awnings feature wind and rain sensors that will automatically retract the awnings, even when you're not home.
Energy exterior fabric window awnings reduce interior heat in homes and businesses during periods of direct sunlight by 77 percent, according to a study by the American Society of Heating and Air Conditioning engineers. Since awning fabric doesn't trap heat and moisture, an awning can reduce air-conditioning costs by as much as 25 percent. Whatever color, size, or design you choose, awnings will definitely increase the value and curb appeal of your home. Source: Professional Awning Manufacturers Association
CasaGuam.com 25
H o w To D . I . Y.
electrical Readiness By Timothy Thiele, About.com Typhoon season is upon us. And although we haven't seen a major one in almost seven years, it's always best to be prepared. Here's how.
Battery-Powered Devices: • Charge your cell phones and have them ready to use. • Get all of your flashlights loaded with new batteries. • Get an all-weather radio that runs on both AC power and batteries.
Accident Ready Kits:
• Have a first aid kit ready for accidents and burns. electricity and water don’t mix, so be prepared for this type of treatment. • Have plenty of canned food and bottled water on hand in the event the power is out. Refrigerated foods would probably perish.
Portable Generator Readiness:
• Get plenty of gas to be able to run a portable generator for a week or two if needed. • Ground your generator properly to ensure electrical safety. • Check and/or change the oil in the generator to be certain it can run for the duration of the storm. Have extra oil on hand. • Be sure that you have a GFCI outlet connect or a GFCI protected extension cord for use in these types of storms. • Have an outbuilding or well ventilated garage to place the generator in order to feed power to your home. Carbon dioxide gas emits from generator motors and this can kill! • Connect portable generators to your home’s electrical panel only through a transfer switch. Never connect it directly to the panel! If you do, electricity can back-feed through the power lines and injure or kill someone down the road. • Do not overload your generator. You can test it by adding the most needed circuits and add a circuit at a time. If the motor starts to bog down, you’ll know that the generator is straining to keep up. You can also use an amp probe to check the load on a drop cord. • Keep the generator elevated to keep it dry in the event that heavy rains cause flooding. Have a way to reach the generator if flood waters threaten. • Get a licensed electrician to install generator connections and transfer switches. When the storm hits, it’ll be too late!
Extension Cord Guidelines:
• Use only extension cords that are rated for the proper load rating to avoid overloading and electrical fires. • extension cords must have three-pronged plugs. Never cut the round ground prong off of the cord. • Discard all extension cords that are frayed, have worn insulation, or have burnt or loose plugs. • Have extension cord splitters in place so that you can plug cell phone chargers and the like in with ease. • Run a drop cord across the ceiling of your basement to the sump pump. Keep the connection as high as possible to avoid any potential flood water.
Backup Lighting:
• Generators can provide power for lighting, but have battery backup lighting installed just in case. • Think about using an extra car battery that can connect to a 12-volt light bulb. Charge these batteries and have them ready! • Buying AC/DC flashlights can be very useful. When the power is on, the batteries are being charged by the AC outlet. When the power goes off, an leD on the flashlight shines so that you can find it with ease.
During the Storm: Electrical Appliances Refrigerator and Freezer and Electronics: Readiness: • Turn off energy hoarding electric water heaters and
• Try to plan to use perishable foods by the time the storm hits. If the power goes out, chances are that your generator may not be able to handle the power demand that both the refrigerator and freezer will demand. You can place things like gallons of milk, meat and such in the freezer to possibly save them. If the power does go out, avoid getting into the freezer if at all possible. • Plug only one major appliance into the generator at a time and see if the generator can handle the load. If so, you may be able to continue using the appliances throughout the stormy weather.
electric stoves. You may have to take a cold bath and cook on the grill. • Turn furnaces and air conditioning units off. These too will draw a lot of power that really isn’t a necessity. • Unplug electronic devices in your home. lightning strikes and power surges can damage these items. • Remove appliances from flood-prone areas like basements and garages.
Wells and Water Supplies:
• After a typhoon is over, be cautious of downed power lines. Don't go anywhere near them if you see them laying in your yard. Use your cell phone to call the utility company and let the professionals handle it. These downed lines are especially dangerous when the ground is wet. Remember that water is an excellent conductor and the human body is too. Safety first! Whatever you do, remember that. The life you save, may be your own!
• Fill bathtubs and sinks in anticipation of power outages. With the power out, you’ll have no well and likely no city water at some point. • Fill five gallon buckets to flush toilets. Use this sparingly, it may be a long haul!
www.bensonguam.com email: sales@bensonguam.com 26 CasaGuam October 09
After the Storm is Over: Downed Power Lines:
CasaGuam.com 27
Who Ya Gonna Call
$BMM 3PC
For Your Home Buying, Selling and Rental Needs
Military Specialist Robert Crable 483-7653 E.Cotton/P.B.
28 CasaGuam October 09
robertcrable@debts2assets.com
Who Ya Gonna Call
CasaGuam.com 29
Classifieds Commercial Sales Harmon Harmon Industrial M-1 Zone ? Acre Fenced Lot $280000 or Best offer. MUST SELL! Ideal forWarehse/Office PLUS Pre-Constructed / Unfinished Slab Call/Lv Msg 632-1200
Tamuning Business For Sale: Reputed jewelry store in Tamuning looking for new owner. All fixtures, equip., alarm system included. Inventory to be sold seperately at discounted price $20K OBO. Call CHRISTINA - 888-8626 Tumon Salon For Sale : Good income. All fixtures, equip., hair products included. Rent $1,300/mo pwr & wtr included. Facial products can be sold at additional price OBO.$45K. Call CHRISTINA 888-8626
Commercial Rentals
Chalan Pago
Malojloj
Apusento Gardens: Good starter unit, renovated 2br/2ba. Centrally located. Price is negotiable. $115K Call CHRISTINA 888-8626
3br/2.5, 1746sqf living space, 1200sqm lot, built 1993. $300,000. Call FRANK 864-9531
Pago Bay: Enjoy a comfortable & quality condo with Ocean View in this 3 bed 2 bath 4th floor unit. All Ceramic Tile floors, new paint & upgraded kitchen make this place sparkle. New stacked washer/dryer, new stove, new refrigerator Full backup water & generator, security door entry, pool & more. $330k. Call DEANNA 688-2855
Behind Latte Heights Market House 2bd/2ba half-acre lot, fenced, good location $212,000 FIRM Call 637-7165 / 688-0887 /689-7700
Dededo
Dededo Ground floor Available! Corner of Route 16 & Harmon Loop Road! Located at the ParaOceana Business Center. Spaces available for your business today! Call DEE 727-3777
Hagåtña Building has lots of potential, located on Marine Drive. Second floor is a 4 unit apartment apartment. $1500/m. Call DEL 727-7380
Park Villa Condo – Large 3bd/2ba, 1st floor very nice near Route 10. Asking $155,000 or $1,300/month-rent Call 637-7165 / 688-0887 /689-7700
Dededo Fixer Upper:Home on more than 1.25 Acre Lot & can be subdivided in to 2 lots. Includes complete floor plan for a huge 5bd/3 ba.$225K Call TRINI 687-8340
Merizo
LAS PALMAS I –Townhouse 3bd/2.5ba excellent cond, pool, security, tennis $200,000 Call 637-7165 / 688-0887 /689-7700 Dededo Duplex:Good investment property. Live on one unit & rent the other. 4bd/2ba Located in quiet neighborhood. $165K. call TRINI 687-8340 Villa Rosario Condo 3bd/2ba, pool, security, clean newly, renovated $155,000 or $1300/month-rent Call 637-7165 / 688-0887 /689-7700 Sagan Ipaopao: Motivated Seller! This is family freindly neighbrhood located only 15 mins from AAFB & less than 10 mins from the malls, banks, grocery stores, & restaurants.$179,500 Call AVERY 9885263
Harmon
Tamuning Warehouse spaces available for lease! 2,000sqf @ $1500/m, 4800sqf @$3,300/m Call DEE - 727-3777 Golden Motel Tamuning :Well maintained & established motel near shopping mall & businesses, 26 rooms. Includes free simple land/improvement, equipment & generator.$1.68M Call CHRISTINA 888-8626
Residential Sales
Duplex R2 Lot 3bd/2ba & 2bd/1ba excellent condition, good location $342,000 Call 637-7165 / 688-0887 /689-7700 Sabana Plaza Condo : Well maintained unit. New kitchen cabinet, renovated bath, new steel front security door. Renovated Baths. 4 split a/c. $165K Call DANIEL 867-5115 4Bd/3ba newly renovated house in a quiet location close to the pleasure of Tumon $265K Call DEE 727-3777
Inarajan
Agana Heights Agana Heights Condo. Studio & 1 bed units, power/water/basic cable/security included. $38K - $72K $zero DOWN. Call DEE - 727-3777 30 CasaGuam October 09
University Manor Condo $69,999 Nice 2db/1ba starter unit near UOG, GCC & GWSH. Newly upgraded. Complex has swimming pool, coin op laundry. Call LOUISA 727-8400
Ridge Condo: Well keeped 3bd/2ba, townhouse, along Route 16. Ceramic tile/carpet, balcony, shows well.$155K Call CHRISTINA - 888-8626
Barrigada Barrigada Office Space! Very convenient, large office space with road frontage access located in Barrigada next door to Subway. $1500/month. Call DEE 727-3777
Mangilao
Inarajan Home: This Beautiful Property overlooks the Inarajan Pier & the beautiful Pacific Ocean. Just a minute walk to the beach. Island living at its best!$265K Call AVERY 988-5263
Nice home that needs a little TLC. Owner financing available. Oceanview, 909sqm lot. $99,000. Call PAT - 727-4728
Mongmong-Toto-Maite Agana Oceanview : Spacious 3bd/2ba unit. High ceilings add to the spacious feeling! Also for rent @ $1700/mo. Land is Leasehold $189K Call LOUISA 727-8400 Great 3bd/2ba home close to Agana & conveniently located. Waiting for the perfect owner. Fully fenced, secured gate. Definitely worth your time! $230K Call DOROTHY 482-3881 House is very well maintained one of a kind find! Garden boasts a variety of plants & fruit trees, ample yard space. Close to Hagatna, shopping, schools. $298K Call DOROTHY 482-3881.
Sinajana Holiday Towers: Come home to a gorgeous ocean & city views from this 3 bedroom 2 bath unit. Imagine being only minutes away from shopping & dining. $375k. Call LOU 483-1384
Tamuning Asusentado Condo: Large 3bd/2ba, pool excellent condition $240,000 Call 637-7165 / 688-0887 /689-7700 Tamuning home; great price in private location. It has everything that you need such as generator, solid wooden door, stainless steel security door, water pump & softener. $289k or $1700/m Call JAMES 482-0498 Great location 3bd/2ba. old vandalized house R2, 929sqm AS IS $297,000 or MAKE OFFER. Call 637-7165 / 688-0887 /689-7700
Daiichi Condo: Unit is in a central location & in excellent condition. The complex has just been painted & is very well maintained. $140,000. Call TONI 687-8714 Tamuning: Comfort seaside living, unwind in the serenity of your living room with a beautiful view, pool & bbq. Security to put you at ease & central to shopping & entertainment. $239K. Call DOROTHY 482-3881 Villa De Matua: Excellent location in Tamuning. Tenant lease to 10/09 at $900. Might renew. Considered best of 9 units. $160K. Call DANIEL 687-5115 First floor unit is across GPO Theaters & near Cost U Less in Tamuning.Two assigned parking. Property is fully fenced with swimming pool. Well maintained complex. Sale on AS IS BASIS. Tenant needs appointment to show. $205,000 Call 637-7165 / 688-0887 /689-7700
Tumon Villa De Coco: Condo Large 2bd/1ba excellent condition fee simple $220,000 Call 637-7165 / 688-0887 /689-7700 Upper Tumon: Condo 3bd/2ba Renovated fee simple Only $150,000 Call 637-7165 / 688-0887 /689-7700
Yigo 2 Yigo Homes: Investment Oppportunity! Two homes on one lot. Rent out both or live in one & rent the other out. $350K Call LOUISA 727-8400 Perez Acres: Great gated community living w/mail delivery, sidewalks, 2 pools, basketball court & cabanas. Patio enclosed & was used as an office. Unit is tiled & has beautiful wooden stairs. $235,000. Call JUDY 482-7775 Trophy Condo Yigo: This new condo unit is on the 1st floor w/new appliances & split a/c's in Open layout w/large bedrooms.$180K or $1,200/mo Call DANIEL 687-5115 Yigo Ranch Style Home: PRICE REDUCED! Spacious ranch style home is a must see! BRAND NEW maple kitchen cabinets & ceramic tiled floors! $375K Call LOUISA 727-8400
Yona Yona Home: Beautiful Home with gorgeous view. Backyard has 2 levels. Upper level has spectacular view of Manengon Hills. Durable Corian Counters. Power SAVING Silicone Painted Roof. $295K call AVERY -988-5263
Classifieds Beautiful brand new 4bed/3ba executive home, minutes away from Talofofo Golf Course. Home has custom kitchen with granite countertops, Jacuzzi Tub, enclosed garage, generator ready & much more. $651k Call VIC 483-7518
Flawless 3 bedroom, 2 bath home in Ypaopao Estates. Quiet neighborhood, kid friendly. Beautiful landscaping, fully fenced, split ACs and ceiling fans in each room. 2 year lease gets free laptop. $1,900/month Call ROB at 483-7653
Very nice unit on the first floor of this well maintained condonimum complex off Ypao Road near Royal Gdn & SDA Clinic. Comes with two open assigned parking & use of pool. $1350/month Call 637-7165 / 688-0887 /689-7700
Residential Rentals
Hagåtña
Tumon
Asan
Ark Apartment Anigua - 1 to 2 bedroom units $550 - $650/month. Call DEE 727-3777
Great rental for the Diving enthusiasts. This 2 story Unit is ideal for Military members wanting to live off base & split the expenses. Lots of storage, extra large covered patio & extra large rooftop patio. Split a/c unit & gas water heater & stove. $3,000/m. Call DEANNA - 688-2855
SABANA PLAZA Large 3bd/2ba Condo, 2nd floor, very clean fully furnished$1,400 Call 637-7165 / 688-0887 /689-7700
Agat
Mangilao
Just newly renovated 2bd/1ba, worth a look! Close to Navy, comfort all around, close to conveniences & beaches, come relax & unwind. $1,200/month. Call DOROTHY - 482-3881
Villa De Oro: This 3bed/2ba comes with two parking stalls & is in good condition,just minutes away from the grocery store, schools, gas stations & much more. $1,300/m. Call KAMAKA 689-2553
Barrigada - 2 bd/1ba with yard, including water $ 750/m Sec 8 ok Call 637-7165 / 688-0887 /689-7700
Piti
Chalan Pago Pago Bay Ocean Front Delight! 2bed 2bath w/extra room. Duplex! Newly Renovated & upgraded. Enjoy island paradise living.$2,400/mo. Call LOUISA 727-8400
Dededo 1 Bd w/ Ref / Oven/ Typhoon Shutters Good location Walking Distance to church, schools Payless & flea market. Sec 8 / Mil OK Call / Lv Msg at 988-3592 Dededo Home: Brand new house. Very Private with nice valley view. $2,200/mo Call TRINI 687-8340 Totally renovated, large 5bd/3ba, ample parking,gated $2,500/mo Call 637-7165 / 688-0887 /689-7700 Dededo Home near Hafa Adai village. Spacious 4 bedroom 2 bath, 1 den. Granite kitchen courter top. Marble floor. A must see.$1,700/mo. call TRINI 687-8340 Summer Palace: 2 Exec Home 4bd 2.5ba, renovated, pool, tennis, 24-hr security $2,200 Call 637-7165 / 688-0887 /689-7700 Las Palmas Ph III 3bd/2.5ba + 2 dens excellent condition, sec., pool $1,700 Call 637-7165 / 688-0887 /689-7700 Large Apartment 2bd/2ba w&d, shutters, nice, near schools sec 8 ok $800 - $830 Call 637-7165 / 688-0887 /689-7700
Harmon
3bd/1ba house, stv/ref/ac - quiet neighborhood - Sec 8 ok. Asking $1000 Call Scott Campbell 649-6088
Sinajana 3bd/2ba hse., centrally located in the village of Sinajana - close to church, school and Downtown Hagåtña. Sec 8 ok Asking $1200 Call Scott Campbell 649-6088
Tamuning 3bd/2ba apartment, behind GPO, church, school and more - Sec 8 ok Asking $750. Call Scott Campbell 649-6088 House for rent, 3bd / 3.5 ba, 2-car garage, 3800sqf living space, Excellent condition. $4,500/m Call Frank 864-9531 Grand Pacific Condo: 3bd/2ba, 2nd floor Appliances included, ceramic tiles throughout Centrally located in the heart of Tamuning. Mins to GPO, restaurants, theaters and many more. Sec 8 ok. Asking $1000 Call Scott Campbell 649-6088 You will enjoy living is this convienently located complex off Ypao Rd in Tamuning. This spacious unit also includes a separate den/family room next to master suite. Extra high ceilings in living/dining area..plus a nice upgraded kitchen. Amenities..huge balcony(length of complex),mail box & pool. BASIC CABLE TV INCLUDED. $1,900/m Call 637-7165 / 688-0887 /689-7700
San Vitores Village - 3bd/2ba, 1st flr. stv/ref/central a/c, washer/dryer. Walking distance to beach, shopping centers, restaurants/bars & more attractions. Asking $1300. Call Scott Campbell 649-6088 Blue Lattice: Enjoy all the amenities this complex offers such as pool, security, mail delivery, back up power & water, to name a few. Walking distance to Beaches will have you wanting to stay on Guam longer. $1,800/m. Call DEANNA 688-2855 Tecio Condo: Enjoy a comfortable & quality condo with Ocean View in this 3 bedroom 2 bath 4th floor unit. All Ceramic Tile floors, new paint & upgraded kitchen make this place sparkle. New stacked washer/dryer, new stove, new refrigerator Full backup water & generator, security door entry, pool & more. Call for your showing appointment. $2,250/m. Call DEANNA -688-2855
Dededo Rt. 16 Acho Latte St. Near MIDPAC, 1,970± sm land $100,000 Call 637-7165 / 688-0887 /689-7700
Inarajan Inarajan land for sale: 5278sqm. Beautiful Inarajan land formerly used as a tree farm. $110,000. NEGOTIABLE! Call PAT 727-4728
Ipan-Talofofo Get the last parcel available in this sub-division. It has it's own private driveway & it's location puts it out of view of regular traffic. This property is a 10 min walk to the beach.$65K Call DANIEL 687-5115
Piti Piti Land: This is an excellent road frontage property w/high visibility for any business, most especially w/the build-up by the military just around the corner.$500K Call DANIEL 687-5115
Tamuning
Yigo
Over an acre of M1 zoned land in a secluded & safe spot within Harmon Industrial Park. At about 50 cents per square meter, it won't last very long.$3K Call DANIEL 687-5115
Paradise Estates: Nice townhouse 3 bedroom 3 bath in Ypaopao,fully fence, few mins drive to AAFB, nice neighborhood. $1,900/mo. call TRINI 687-8340
Build your dream home on this one of kind subdivision, with many amenities including a park, swimming pool, tennis court, secured entry & much more. $500k. Call ROWENA - 777-4317
High up on the hill overlooking the northern end of the island. Breezy winds blow constantly creating a green cooling effect for your new home.$950/mo. Call AVERY 988-5263 Perez Acres: 3bd/1.5ba townhome, st/ref, central a/c, secured entry, pool. mail srvc. Close to AAFB, Asking $1300. Call Scott Campbell 649-6088
Land For Sale Chalan Pago
Yigo Development property. Developer alert. Perfect for subdivision. Panoramic views. Rt 15 frontage 1 mile south of AAFB back gate. 53,830sqm. $35/sqm Call PAT 727-4728
Yona Over 4 acres of argricultural secluded property in Yona with private access. Priced to sell TODAY at $19.83/sq.m. Hurry, property is moving fast & furious!$325K Call AVERY 988-5263
Chalan Pago Land: Investor/Developer special. Centrally located fronting Rt4 1.75+ acres commerical land. Rental income $3,000/mo. Motivated seller.$1.1M Call CHRISTINA 888-8626
Most AFFORDABLE & UNIQUE You'll will enjoy a panoramic view of 2 golf courses (CCP & Onward Talofofo Golf Course) & the beatiful Pacific Ocean.$150K Call AVERY 988-5263
Panoromic view of Pago Bay. Partial paved road up to the bottom corner of the lot. 3,044sm. $460K Call LOUISA 727-8400
Land for sale: 104,688sqm. Slight sloping terrain. View of Mangilao & Pago Bay. Water & power within the vicinity. $14.33/sqm Call FRANK 864-9531 CasaGuam.com 31
Closing
Unauthorized Use of ReAlTOR® Trademarks By Peggy Araullo Llagas Did you know that the use of the “ReAlTOR®” marks in publications other than that of a member board is unauthorized? This includes the titles of books, magazines, newspapers and other periodicals. All such uses should be brought to the immediate attention of the state/local association and national association. It should be noted that the names Real estate Today ® and Realtor News ® are registered trademarks owned by the national association. Any unauthorized use of the trademarks Real estate Today® and Realtor News® should be handled in the same manner as unauthorized use of the marks. The use of the marks in the text of a publication should be evaluated as a possible improper use. It is the duty of each member association to call improper uses of the marks in television, radio and print media news items, editorials or articles, to the attention of editors, publishers and broadcasters. editors, publishers and broadcasters occasionally use the marks improperly, and must be reminded periodically that the marks identify members of the national association and that the term ReAlTOR® is not synonymous with “real estate broker,” “broker,“ or “real estate agent, etc.” They must also be advised of the registered status of the marks and requested to use initial capital letters to distinguish the terms ReAlTOR® and ReAlTORS® from words of ordinary use. It is improper for a news report of any sort (e.g., newspaper, radio or television) to use the terms ReAlTOR® or ReAlTORS® in a manner which suggests such terms are interchangeable with “real estate broker,” “broker,” or “real estate agent.” Such improper uses are particularly injurious to the marks because they tend to dilute the marks’ distinctiveness. Moreover, such improper uses may also be damaging to the national association or its member boards by incorrectly identifying as a ReAlTOR® a person who has not pledged to adhere to the code of ethics, and whose qualifications or actions may not be consistent with the image and professional standards of ReAlTORS®. Initial capital letters for the terms Realtor and Realtors (e.g., ReAlTOR® and ReAlTORS®) should be accepted as satisfactory since most newspapers follow the associated press style book or the united press international style book in preparing copy. Services business or other organizations (other than member firms) offering various services to the public, including real estate businesses, may not use the marks without the authorization of the state/local association and the national association.
Guam Association of REALTORS® The Voice for Real Estate on Guam 414 West Soledad Avenue, GCIC Building, Suite 500-U, Hagåtña, GU 96910 Office: (671) 477-4271 • Fax: (671) 477-4275 www.guamrealtors.com • email: eo@guamrealtors.com
32 CasaGuam October 09