Section

STYLE

Smooth camera movement; No still photography

We suggest that you hire a professional videographer or use a tripod or stabilizing system to avoid shaky video.

When editing, avoid jump cuts, in which two sequential shots of the same subject are taken from camera positions that vary only slightly.

Do NOT use still imagery. This will avoid duplicating the look and feel of our existing Virtual Tours, which will create an inconsistent feel and fail to take full advantage of the video medium.

Keep the focus on the property, with minimal superfluous on-screen elements. When used sparingly and in a refined, elegant manner, on-screen talent has the ability to add to the quality of the production. When using on-screen talent, the following guidelines should apply.

• Adds value to the message of the video

• Professional appearance and demeanor

• Provides an expert point-of-view

• On brand (Savvy, Refined, Inviting, Discreet)

LOGOS, CAPTIONS, TITLES AND CREDITS

No on-screen logos, graphics or text

Written or graphic identification is not needed within the video because it will appear on the same page as your listing.

THUMBNAIL IMAGE

High Definition (16:9 Aspect Ratio)

Every video has a thumbnail image that will be the initial visual a visitor sees. Make sure the image you choose is the most intriguing. (Please refer to the photography section on page 7).

FILE FORMAT

All major file formats are accepted – web-friendly mp4 preferred. Must be less that 1 GB in size.

PROPERTY VIDEO EXAMPLES

Correct:

Click to Watch Video

Edited to a calm, luxurious pace with crisp, in-brand voiceover. Footage is paced very well and uses modern cinematographic elements that reflect the property and the brand perfectly.

Click to Watch Video

Reflective of the property and location, this video has a fast, intense pace And uses modern editing. No voiceover is used, which is advantageous for future editing. No on-screen elements are used.