3. P ROPE RT Y LISTING DE TAILS
STYLE
FILE FORMAT
Smooth camera movement; No still photography
All major file formats are accepted – web-friendly
We suggest that you hire a professional videographer
mp4 preferred. Must be less that 1 GB in size.
or use a tripod or stabilizing system to avoid shaky video. When editing, avoid jump cuts, in which two sequential shots of the same subject are taken from
PROPERTY VIDEO EXAMPLES Correct:
camera positions that vary only slightly. Do NOT use still imagery. This will avoid duplicating the look and feel of our existing Virtual Tours, which will create an inconsistent feel and fail to take full advantage of the video medium. Keep the focus on the property, with minimal superfluous on-screen elements. When used sparingly and in a refined, elegant manner, on-screen talent has the ability to add to the quality of the production.
Click to Watch Video
When using on-screen talent, the following guidelines
Edited to a calm, luxurious pace with crisp, in-brand
should apply.
voiceover. Footage is paced very well and uses modern cinematographic elements that reflect the
• Adds value to the message of the video
property and the brand perfectly.
• Professional appearance and demeanor • Provides an expert point-of-view • On brand (Savvy, Refined, Inviting, Discreet)
LOGOS, CAPTIONS, TITLES AND CREDITS No on-screen logos, graphics or text Written or graphic identification is not needed within
Click to Watch Video
the video because it will appear on the same page as
Reflective of the property and location, this video
your listing.
has a fast, intense pace And uses modern editing.
THUMBNAIL IMAGE
No voiceover is used, which is advantageous for future editing. No on-screen elements are used.
High Definition (16:9 Aspect Ratio) Every video has a thumbnail image that will be the initial visual a visitor sees. Make sure the image you choose is the most intriguing. (Please refer to the photography section on page 7).
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