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JW Filshill’s 150th year will be marked with activities linked to community, innovation, wellbeing and sustainability.
CCM Chefs’ Own-Brand
The top foodservice own-brand products from wholesalers and their buying groups are named by our expert panel of judges.
Hancocks reopened its Loughborough branch on 10 January after rapid flooding on 6 January impacted the store and many other businesses and homes in the area.
On 7 January, 50 team members from across cash & carries, HR, customer services, finance, marketing, new product development, sales and buying joined forces to tackle the clean-up operation.
Eight hours later, the team had filled six skips, emptied and cleaned the store ready to restock, and cleaned the head office. The head office reopened on 13 January.
Hull-based Turner Price has named Paul Brittain as its new managing director. The appointment follows the company’s acquisition by the Caterfood Buying Group in July 2024.
A long-serving member of the Turner Price leadership team, Brittain (pictured) has been instrumental in the company’s growth, serving on the board as finance director for over 22 years.
John Gould, who led Turner Price since 1997, played a key role in the appointment process and has moved into an advisory role, providing support to the senior management team.
“True to our spirit, we turned adversity into an opportunity to come together and support one another,” said a company spokesperson.
“Our incredible team handled it all with dirt on their
clothes but smiles on their faces. A huge thank you to everyone involved! Our team’s selfless efforts and unwavering commitment reflect the strong culture we’ve built together at Hancocks.”
Bidfood is supporting local health and sustainability by partnering with Hertfordshire County Council to support Hertfordshire businesses applying to the Herts Responsible Food Award (HRFA).
Bidfood is offering HRFA holders exclusive discounted prices on a range of over 160 health-focused and ecofriendly products, including healthier oils, fruit and vegetables, reduced sugar and salt products, eco-friendly packaging, and gluten-free, vegetarian and vegan options.
Bestway has removed its fuel levy for deliveries to its Costcutter retailers, and Nisa has taken the same step for its retail partners.
Bestway Retail’s fuel levy (previously £3.66 per delivery) for all mainland Costcutter stores was removed at the end of December.
In addition, Bestway is making an investment of more than £2.5 million to reduce the cost price of more than 11,000 best-selling branded products across all categories.
Bestway Wholesale managing director Dawood Pervez said that the investment is about supporting retailers faced with further market challenges. “We’ve listened to our retailers as to what is most important to them and are looking to the months ahead and the challenges that they face – and we’re acting now to invest in their future.
“In 2024 we paid out over
£10 million in rebates to Costcutter retailers; therefore we want to ensure that everyone is maximising the full benefit of this profit driving scheme.
“It doesn’t stop there. Our vision for 2025 is to continue to co-invest in retailers’ businesses via refits and store modernisation plans.”
Nisa’s fuel levy for its retailers (also £3.66 per delivery) has been removed.
Katie Secretan, retail & sales director at Nisa, commented: “Retailers continue to be faced with increasing
operating costs, and alongside the highly competitive convenience market, this is causing further erosion to their profit margins.
“It’s our absolute priority to drive more value for our partners, and the removal of this charge will allow our retailers to invest these vital funds into their businesses.”
To further support its retailers, Nisa is continuing its Mega Deals campaign –first unveiled in October – to give access to weekly ‘market-leading’ prices on footfall-driving products.
The Wholesale Group has begun the new year with the addition of six new members.
The buying group, which came into effect on 1 January 2025, has brought together the wholesale members of Confex and Fairway Foodservice to create ‘the home for independent wholesalers’.
The new members are Café Deli Wholesale, Surrey; Clegg’s Chilled Foodservice, Preston; Eagle Foods, Peterborough; HRH International, Lancashire; Warley Stores, West Midlands; and Tinsdale Distribuciones, based in Alicante, Spain.
“We are delighted to welcome so many new members
to the group so soon into the new year,” said Jess Douglas, joint managing director.
“As a group, we provide a strong, supportive, collaborative platform for growth which secures our members’ future. Our offer is tailored to meet the needs of family businesses and we provide the best of both retail and foodservice expertise and efficiency. And, at a time when every business is faced with rising costs, our members pay no membership fees and all members receive a share of the profits – it’s an incredibly compelling offer.”
On 14 January, The Wholesale Group held a senior supplier briefing session ahead of its first trade show on 20 March at Cheltenham Racecourse.
With 255 members, The Wholesale Group is now the UK’s largest foodservice buying group and the second largest retail buying group.
Women in Wholesale (WiW) has announced its theme for 2025: ‘Work Happy’. The theme is a response to research from Wellhub which shows that UK employees value wellbeing over salary. It is designed to empower women to feel motivated, energised and truly happy in their careers.
Clare Bocking, chairperson
of WiW, said: “To see greater diversity in leadership, we must provide women with the tools and support they need. Happier staff are more productive and successful, making it a win-win for everyone.”
WiW will explore key topics in 2025, shaped by member input, including strategic thinking, emotional intelligence, stakeholder management, assertiveness, boundary setting, and transitioning into leadership. These topics will be featured at WiW’s Speed Mentoring event on 2 May at Convene in London, as well as at online sessions throughout the year.
Monmore Confectionery has joined Sugro UK.
Shruti Senapati, business development manager at Sugro, commented: “We are delighted to welcome Monmore Confectionery to the Sugro family!”
Based at a 50,000 sq ft depot in Bilston, Wolverhampton, Monmore Confectionery was established in 1962 and acquired by the
current managing director Skip Mehta and his wife Sant in 2002.
The wholesaler offers a range of more than 3,000 lines, services 25,000 customers (trade and online), and has 55 employees.
The family business increased its turnover by 33% in 2023 versus 2022, and it also acquired a Smethwick-based confectionery wholesaler, Superb Sweets, in April 2023.
In addition to cash & carry, delivered wholesale and online services, Monmore Confectionery offers contract packing – it bags sweets for a variety of customers including large retailers, independent sellers, online retailers and other wholesalers.
Jersey-based Valley Foods has joined Country Range Group (CRG).
The arrival of Valley Foods means that CRG now consists of 17 wholesalers, who together cover the whole of the UK, Ireland, coastal Spain and Jersey.
Valley Foods was set up in Trinity, Jersey, in 1981. Founder Matt Rogan would initially travel back and forth to the UK mainland to source specialist products for chefs and the wider hospitality trade. Building a reputation for customer service and innovative solutions, the business was taken over by Andrew and Helen Clackett in 2007 and moved into its
new home at La Solitude Farm in St Martin.
With the couple’s experience and new ideas, Valley Foods continued to grow and expand with the acquisitions of Trinity Fine Foods, Ashley Meats and a local specialist Polish importer. The business also invested in a state-of-the-art butchery, which is now one of the largest butchery facilities on the island.
In recent years, the business has increased its storage and freezer space, launched a shopping app for customers, and made several key appointments.
Valley Foods has a turnover of £14 million and over 5,500 products in its portfolio. It employs 50 people and has 17 vans supplying the public catering and hospitality sectors.
Mevalco – a leading importer and wholesaler of Spanish fine foods to the hospitality and retail sectors – achieved 6% growth in turnover in 2024, despite tough trading conditions and increased costs associated with import and post-Brexit tariffs and processes. Profits rose by a similar percentage, reports the company.
With turnover now approaching £10 million, Bristol-based Mevalco has returned consistent growth for the past 10 years. The company now has a strong presence in the fine dining markets as well as in retail, and has created specialist signature ranges, working closely with its unique cohort of suppliers in Spain.
Managing director David Menendez said that 2024
was a tough year for restaurants and hotel groups as the rising cost of living and inflationary pressures affected businesses’ bottom line:
“There is no question that 2024 has been a tough year, and 2025 is looking equally challenging with the new national insurance and minimum wage thresholds set to
LWC Drinks has secured the exclusive on-trade distribution rights for six wines from Carlos Serres, one of Rioja’s most historic producers.
LWC will now distribute Carlos Serres White Rioja, Rosé Rioja, Organic Tempranillo, Rioja Crianza, Rioja Reserva, and Rioja Gran Reserva.
The wholesaler is planning
further impact the hospitality sector.
“However, we have been pleased with the results of 2024 which have been driven by offering value and innovation in our product ranges and investing in our people. We have brought more than 80 new products to market and, through working closely with our valued Spanish suppliers, have looked to help our customers re-energise and refresh their menu offer at affordable prices in order to continue to attract custom.
“By doing so, we have engaged with more businesses and driven growth through volume in the bottom line. Consumers want value and they want quality –both of which we are pleased to supply in abundance.”
Jagrupe Singh Binnig (below), a new business manager at Bestway Wholesale and a former Costcutter retailer, has been awarded a British Empire Medal (BEM) in the New Year’s Honours list.
The honour recognises Binnig’s outstanding services to the community in Tuxford, Nottinghamshire, particularly during the Covid pandemic. Binnig has also served as a school governor and run local football teams.
One Stop, a subsidiary of Tesco, has launched a ‘Big Brands Low Prices’ campaign, which pledges to support customers postChristmas with over 100 family-favourite brands at ‘unbeatable’ prices.
Until 28 February, shoppers across One Stop’s 1,100 UK stores, including franchised shops, will find a range of well-known branded products at low prices.
Customers can find characters ‘Arthur Apple’, ‘Pete Potato’, ‘Patricia Pear’, ‘Lotty Lettuce’, ‘Tia Tomato’ and ‘Betty Beetroot’ on a range of point-of-sale material in One Stop stores and online.
Customers can also purchase The Fruities & Veggies characters on a range of keyrings for £2.50 – with 45p from every keyring sold being donated to FareShare.
a series of tradeshows and tasting events for 2025, where the wines will be on show.
LWC has also announced its partnership with Tiny Rebel, Wales’s largest independent craft brewer, to launch Coal Drop stout exclusively to the on-trade.
Coal Drop stout (4.1% abv) is supplied in a 30-litre Sankey keg.
As part of the campaign, 42 essential products will see price drops delivering an average of 7.3% savings for customers.
One Stop has also launched a new fundraising and educational initiative, The Fruities & Veggies project, in support of the UK food redistribution charity FareShare.
The Scottish Wholesale Association (SWA) has announced a new format for its annual conference, which this year takes place at Ardoe House Hotel & Spa near Aberdeen on 5 June. It will be a one-day conference and exhibition, instead of a weekend event as held in the past.
The business sessions will focus on new trends and market insights in the wholesale industry, with the wider theme of ‘Kaizen’, which is a Japanese business philosophy that focuses on continuous improvement.
Industry speakers will explore topics such as the importance of technology, including the use of data and AI to bring efficiency and improved insights to wholesale operations.
Other discussions will explore diversity, equity and inclusion in the workplace, plus sustainability, creating
James Hall & Co has announced the launch of four new ready meals under its Clayton Park Bakery brand.
Designed to be a meal solution for one person, the new lines are All-Day Breakfast, Minced Beef & Onion with a Dumpling, Chicken & Chorizo with Penne Pasta, and Steak & Kidney Pudding with Mash & Veg. They can be cooked in an oven or a microwave.
Priced at £4.95 each or two for £8, they are available in SPAR stores across the North of England.
The launch of the meals coincides with a redesign for Clayton Park Bakery’s complete range, and this is being phased in during January.
value, and maintaining a competitive edge in a fastmoving wholesale industry.
Another key component of the one-day conference is an exhibition featuring some of Scotland’s finest produce, as part of the SWA’s commitment to a strong, resilient, local supply chain. The exhibition will showcase food and drink producers that have participated in the SWA’s Delivering Growth Through Wholesale (DGTW) and Wholesale Local Food Champion programmes.
SWA chief executive
Colin Smith said: “We’re ringing the changes with our new-format annual conference, which returns for the first time since 2019.
“We will use Kaizen as the lens through which we will look to the future.”
For those SWA members travelling to Aberdeen the day before, there is a preconference BBQ and networking evening in Ardoe’s gardens on 4 June, which attendees can book as part of the conference package.
Bookings can be made via scottishwholesale.co.uk.
A new Frozen Fortune campaign from SPAR is giving shoppers in England, Scotland and Wales the chance to win instant rewards on big brands. In addition there are four £10,000 prizes up for grabs.
Free to play, Frozen Fortune features a daily Ice Breaker game where players tap the ice until it cracks, revealing if they are a winner.
After playing the Ice
Harlech Foodservice has landed a £1 million five-year contract to deliver to schools across a huge area of the West Midlands and Wales.
The wholesaler is now supplying Shire Services, the catering arm of Shropshire County Council, with a wide range of drinks and vending products for primary and secondary schools.
Shire Services provides catering services not only to 118 schools but also to nurseries, care homes and further education colleges across Shropshire, Staffordshire, Worcestershire, and North Wales.
As a result of the new deal, Harlech is looking to double the number of drivers and vehicles at its Wellington depot, which it opened last summer to serve the West Midlands.
Breaker three times, players unlock the Fortune Maker game, where they can spin a wheel to win a reward.
Winning customers will receive a text with a link to a digital voucher, which they can redeem at any of the 1,300 participating SPAR stores across Great Britain.
In addition, one £200 holiday voucher will be given away every day during the 49-day promotion, which ends on 19 February.
All four SPAR RDCs in Great Britain – CJ Lang & Son, AF Blakemore & Son, Appleby Westward, and James Hall & Co – are running the campaign. Each wholesaler will award one £10,000 grand prize winner.
Nisa has confirmed the appointment of Paul Webster, formerly PepsiCo’s sales director for Sainsbury’s and Waitrose, as head of partnerships.
The appointment of Webster (pictured) is seen as pivotal as Nisa looks to develop deeper, more valuable relationships with its corporate partners.
Brakes has launched almost 40 new vegan products, including three into its Sysco Simply Plant Based range, as part of a package of activity to help foodservice operators make the most of Veganuary.
The new ‘Simply’ products are Sysco Simply Plant Based Vegballs, Sysco Simply Plant Based Sausage Rolls and Sysco Simply Plant Based Falafel. These join what is already the largest range of plant-based products in foodservice, according to Brakes.
The wholesaler has also created a Vegan Hub on its website, showcasing a range of new resources, including menu plans and recipes.
Caterforce has promoted Peter Saunders to head of buying. Formerly trading controller, he has been with the group for over five years.
Prior to joining Caterforce, Saunders was trading & marketing controller at Blakemore Foodservice and foodservice controller at Landmark
where he developed a range of own-brand foodservice products for members.
In his new post, he will lead the buying department, leveraging his industry knowledge and supplier relationships to deliver growth and success during 2025 and beyond.
The announcement of his new role follows news that Joanna Halucha has been promoted to head of own brand buying & technical.
Formerly group buying, own brand & technical manager, Halucha has been at Caterforce for four-and-a-half years.
Before that, she was foodservice category buyer at Country Range Group for nearly six years. In her new position, Halucha will be supported by Steph Heap, junior NPD & specification technologist.
Gary Mullineux, MD of Caterforce, said: “With more than 50 years’ combined experience, Peter and Joanna’s supplier relationships and buying expertise are second to none.”
Bestway Wholesale has kicked off 2025 with its flagship ‘Thank You’ campaign, featuring ‘buy one get one free’ offers and other big savings, with 50%+ profit on return on leading products.
The ‘Thank You’ promotion has been a tradition for the Bestway business for over 10 years. This year it is
running in the 60+ depots nationwide and online until the end of January.
This year marks the 50th anniversary of the Bestway business – founder Sir Anwar Pervez established his first wholesale depot in 1975.
At the centre of this year’s in-depot display is a celebratory LED-lit arch crowned
with a ‘Thank You’ banner. The shopping experience features offers on many top brands.
Bestway Wholesale group trading director Kenton Burchell said: “ This campaign is not only a chance to thank all of our customers for their incredible support over the last 50 years but it’s a powerful opportunity for us to set the tone for the year ahead.
“We’re leading the way in offering our customers these remarkable prices in order to help them make better margins and, ultimately, enable them to grow their business. Last year’s campaign saw an unprecedented 40% sales uplift which we are hoping to beat this year.”
In other news, Bestway has announced the death of one of the earliest members
of the Bestway family, Abdul Khalique Bhatti (pictured).
Bhatti, a childhood friend of Sir Anwar Pervez, started his career at Bestway in the late 1970s at the Acton warehouse and later became the general manager of Southall before moving to the head office in Park Royal.
For over 40 years, he was a director of Bestway Holdings and a trustee of the Bestway Foundation in the UK and Pakistan.
Bhatti decided to retire in 2016 to spend more time with his family in Pakistan.
Led by CEO Simon Hannah (right), JW Filshill is marking its 150th year with activities linked to sustainability, community, innovation and wellbeing, while also setting the scene for further growth.
Glasgow-based wholesaler
JW Filshill is marking its 150th anniversary this year with a raft of activities based around the theme ‘Delivering Success’.
With a heritage spanning five generations, Filshill remains firmly rooted in its core values while embracing a bold vision for the future. From its origins as a confectionery manufacturer in Glasgow’s Gallowgate in 1875, Filshill has continually evolved to serve independent KeyStore convenience stores across Scotland and the north of England.
The company, which relocated from Hillington to its purpose-built 120,400 sq ft distribution centre at Westway Park near Glasgow Airport in 2023, aims to raise £150,000 for six charities as part of its anniversary celebrations. Chosen by Filshill staff, the charities are:
a CHAS (Children’s Hospices Across Scotland)
a Dementia Scotland
a Cancer Research UK
a MND Scotland
a SSPCA (Scottish Society for the Prevention of Cruelty to Animals)
a GroceryAid
As part of its community fundraising efforts in its 150th anniversary year, 150 Filshill directors, colleagues, customers, suppliers and family members will take part in the Kiltwalk, Scotland’s largest mass participation walking event. On 27 April in Glasgow, the firm’s involvement will represent the Kiltwalk’s largest-ever corporate attendance.
In terms of its sustainability goals, Filshill – which in 2020 pledged to cut its carbon emissions by 50% by 2030 – has reached this target five years early, boosted by its relocation to the new
Renfrew site, significant investment in electric HGV vehicles, solar panels, and transitioning to HVO fuel for all dieselpowered operations at Westway.
During 2025, the wholesaler will ramp up its commitment to corporate technology within the business and seek innovative solutions, including AI, to boost efficiency. Simon Hannah, Filshill’s chief executive officer, has recently qualified as an AI trainer, and is keen to work with suppliers and customers to leverage AI for mutual benefit across data analysis and business processes as part of the company’s coprosperity strategic approach.
The company has also committed to investing in a software platform that will assist greatly in tracking Scope 3 emissions.
Meanwhile, Filshill will build on its established mental health and wellbeing agenda by providing training for 150 KeyStore customers to become mental health ambassadors in their communities, joining the company’s 35 existing
mental health first-aiders to create a supportive environment for colleagues and customers.
In June, the wholesaler will hold its second Filshill Family Wellness Day, to which all staff and their families will be invited to enjoy a day of fun, connection and celebration.
Culminating with a 150th anniversary celebration dinner in Glasgow on 9 October, hosted by comedian Fred MacAulay with entertainment from the Red Hot Chilli Pipers, the year promises to honour Filshill’s journey while setting the scene for a future of ambition, growth and positivity.
Hannah said: “Celebrating 150 years is an incredible milestone for the Filshill family. It’s a moment to reflect on our heritage while looking ahead with ambition and purpose. ‘Delivering Success’ captures our dedication to sustainability, technology, community and wellbeing as we shape the future for the next generations of the Filshill family and beyond.
“We plan to collaborate closely with our customers, suppliers and other colleagues as we set the scene for the next stage of the Filshill journey. We’re proud of our heritage and the values that have guided us for 150 years. This year isn’t just about celebrating where we’ve come from – it’s about demonstrating our commitment to ‘Delivering Success’ for our people, our customers and our communities as we move forward together in the future.”
The winners of the 2024 CCM Chefs’ Own-Brand Awards were announced earlier this month at the prestigious venue of The Royal Horseguards Hotel in London.
An exclusive awards lunch for the winners and special guests celebrated the top foodservice own-brands available from wholesalers and buying groups across the UK.
The judging is conducted in blind tastings by an esteemed panel of highly experienced chefs, headed up by Andrew Green, chief executive of Craft Guild of Chefs. He was joined by Jason Gordon, catering manager for the General Medical Council, and Mark Reynolds, national chairman of the Craft Guild of Chefs and regional executive head chef of sports and entertainment catering business Levy UK.
As always, the judging was intense, and five of the products were rated so highly that they were awarded a ‘Best of the Best’ accolade. What’s more, the judges nominated the Star of the Show – the overall top-scoring product – and Best Innovation winners in both savoury and sweet categories.
A special feature of the awards is that feedback is provided on every product entered.
Martin Lovell, managing director of Cash & Carry Management, told the guests that the awards have grown in status and size every year since their launch seven years ago. “There was a 43% increase in the number of entries for this year’s awards, which illustrates the importance attached to foodservice own-brands by wholesalers, buying groups and their customers.
“It is clear from the breadth and depth of entries that wholesalers and their buying groups continue to invest in their own-brand ranges, and it is encouraging to see that feedback given by our judging panel in previous years is being acted upon to enhance the quality of own-brand lines.”
Category: Best Innovation (Savoury)
Winner: Signature by Country Range Potato Sidewinders
Lovell added: “Congratulations to all our winners – your success is well deserved!” CCM
Category: Best Innovation (Sweet)
Winner: The Wholesale Group Fairway Assured Lemon & Raspberry Frangipane
Category: Star of the Show Winner: Sysco
Portico Premium Pan-Ready Cornish Sole
TOP SCORING PRODUCT
Category: Afternoon Tea
Winner: Country Range
Oat, Lemon & Raisin Cookie Pucks
Category: Antipasto Winner: Mevalco Olives
Category: Bakery Winner: JJ Foodservice
Letsdough Istanbul Style Simit
Category: Biscuits Winner: Bestway
Best-in Raspberry Bakewell Flapjack
Category: Butchery Winner: Sysco Birchstead Reserve 28 Day Dry Aged Sirloin Steak
Category: Butters, Fats & Spreads
Winner: JJ Foodservice
Tabaki Extra Virgin Olive Oil
Category: Canned Beans
Winner: The Wholesale Group Confex CORE Baked Beans
Category: Canned Fish Winner: Unitas
Caterers Kitchen Tuna Chunks in Brine
Category: Cereal Winner: Brakes
Swiss Style Muesli
Category: Cheese Winner: Sysco
Classic Mature White Cheddar
Category: Children’s Selection Winner: Bestway
Best-in Rainbow Cookie
Category: Cleaning Products
Joint Winner: Brakes
Essentials Kitchen Degreaser
Category: Cleaning Products
Joint Winner: The Wholesale Group Confex
CORE 20% Concentrated Washing Up Liquid
Category: Confectionery
Winner: Bestway
Best-in Rainbow Pencils
Category: Cooking Sauces
Winner: Sysco
Premium Pink Peppercorn Sauce
Category: Crisps & Popcorn
Winner: Brakes
Ready Salted Crisps
Category: Desserts
Winner: Caterforce
Chefs’ Selections Berry Cheesecake Tart
Category: Egg Products Winner: Sysco
Premium Baked Deep Filled Quiche Lorraine
Category: Fork Buffet Winner: Sysco
Classic Mighty Pea Bites
Category: Frozen Vegetables Winner: Sysco Classic
Roasted Mediterranean Vegetable Medley
Category: Gluten Free (Savoury) Winner: Brakes
British Cumberland Sausage
Category: Gluten Free (Sweet)
Joint Winner: Caterforce Chefs’ Selections
Vegan & Gluten Free Chocolate Orange Dessert
Category: Gluten Free (Sweet)
Joint Winner: The Wholesale Group Fairway
Assured GF Chocolate Brownie Traybake
Category: Gravies, Stocks & Bouillon
Winner: The Wholesale Group
Confex CORE Pardina White Cooking Wine
Category: Hot Beverages
Joint Winner: The Wholesale Group Fairway
Excellence Pure Arabica Whole Bean Coffee
Category: Ice Cream
Joint Winner: Signature by Country Range
Chocolate Dairy Ice Cream
Category: Packaging
Joint Winner: JJ Foodservice
Bagasse Packaging
Category: Packaging
Joint Winner: Sysco Earth Plus Unbleached Bagasse Medium Box
Category: Pizza & Pasta Winner: Brakes La Boulangerie
Pizza Doughball made with Sourdough
Category: Plant-Based Foods
Winner: Sysco Simply Plant Based Grilled Vegetable & Harissa Chickpea Tart
Category: Potato Products
Winner: Signature by Country Range Chefs Chunky Fries
Category: Preserves Winner: Brakes Strawberry Jam
Category: Processed Meats
Winner: Brakes Prime Meats British Old English Pork Sausages
Category: Rice
Winner: Brakes Pilau Rice Portions
Category: Sauces & Condiments Winner: The Wholesale Group Confex CORE Light Mayonnaise
Category: Seasonal Products Winner: Caterforce Chefs’ Selections Mulled Wine
Category: Shellfish Winner: Sterling Caterers Essentials Warm Water Prawns
Category: Soup Winner: Sysco Classic Spiced Winter Vegetable Soup
Category: Spices & Seasonings Winner: Sysco Classic Spicy Chip Seasoning
Category: Street Food Winner: Country Range Potato Halos
Category: Vegan Winner: Sysco Classic Vegan & Gluten Free Chocolate & Raspberry Tart
Category: Vegetarian Winner: Sysco Premium Baked Vintage Cheddar & Caramelised Onion Chutney Quiche
Category: Yogurts Winner: Brakes Organic Natural Yogurt
‘The overall quality of the entries was improved from last year. We saw more innovation and I felt that more thought went into the ingredients of the products. We also saw a more diverse range this year, with some products we had not seen before and would use in our business’
Jason Gordon, catering manager, General Medical Council
‘The quality of the own-brand products has stepped up again. Each year it tends to move forward a small amount and hopefully that’s due to some of the critiquing and information fed back to the entrants from the judging. We obviously like to think that the wholesalers listen and act upon what they’re hearing’
Andrew Green, chief executive, Craft Guild of Chefs
‘It was the first year I had judged and I had never seen some of the brands before but now I know to look out for them in the market. I have noted some items I would like to use in my operations’
Mark Reynolds, Levy UK’s regional executive head chef
‘I rely on my instincts’
What have been your biggest achievements in work and outside of work?
Being awarded my OBE was an incredibly proud moment, for me and my whole family. I was awarded it by the now-King; it really was a very special moment.
In 2024 I became Chancellor of Aston University and this has been a source of great pride for me and my family. When I was installed in the summer, I became the first Sikh university chancellor in Europe, and the youngest. The joy this role gives me is vast – it takes me into such a different world, expanding my experience and knowledge. I have always loved to learn and I am continually inspired by the vast array of people I meet in this role.
I am also incredibly proud of how we continue to build and develop the team at Lioncroft. We are always looking at how we improve our offering in the marketplace and our business operations. Customer feedback is essential.
What were your ambitions when you were growing up?
Growing up, I wanted to be a barrister. I have no idea why, but I suspect I was inspired by seeing it as a career on the
television. It seemed the most glamorous job, complete with robes and plenty of theatrics. I loved how a barrister would identify an argument, or a problem, and proceed to take it apart in order to find the solution.
What are your interests outside work?
I am continually fascinated by people and I love meeting new and interesting people from a variety of backgrounds. I really enjoy getting involved in all kinds of things, from the Chamber of Commerce to things taking place in the city. I also love art.
How would you describe your personality and what approach do you take in business (and in life)?
I’ve always been very driven and ambitious, even as a child. I’ve never felt under pressure to conform and have always been able to follow my own path. When it comes to knowing the right decision to take, I rely on my instincts. This doesn’t mean that I’m always right, but I know I can take action to fix it if I made the wrong decision. I am resilient and adaptable, which I think are two traits that are integral to running a business. You have to be able
to make decisions and move quickly and, of course, pick yourself up and dust yourself down if things don’t go how you’d expect. I can always find a way forward.
What is your favourite film, book and song/piece of music?
I absolutely love James Bond films. The best James Bond in my opinion was Roger Moore, followed by Daniel Craig. Arnold Schwarzenegger’s Be Useful: Seven Tools For Life was a fantastic read, really insightful and inspirational. As for music, I have decidedly eclectic taste and love all kinds of music from Coldplay to Led Zeppelin.
If you won a holiday, where would you go and who would you take with you?
I don’t think you can beat the Côte d’Azur for stunning scenery. My wife Daali and I love visiting Cannes, Nice and Monaco, so this would be top of our list.
What would people be surprised to know about you?
I love to cook and my speciality dish is a full English breakfast, but with a twist. Rather than a fried egg, I mix it up, literally, to make an omelette with onion, chilli and coriander. Delicious! CCM
Dr Jason Wouhra OBE has a degree and Master’s in commercial law and is an Institute of Directors chartered director. He joined his family-owned business East End Foods in 1998 and was a director and company secretary. It was sold in 2019 to private equity but during the Covid pandemic in 2020 Wouhra bought back the wholesale arm of the business and relaunched it as Lioncroft Wholesale. In addition to being CEO of Lioncroft, Wouhra is Chancellor of Aston University. He is also founding patron of Cancer Platform and has held numerous non-exec roles.
The perception of value remains a fundamental requirement in the convenience channel, so wholesalers must ensure that their price-marked offering enables their customers to attract and reassure today’s increasingly budget-conscious shopper. Siobhan Kielty reports.
This year, the cost of living continues to bite and shoppers remain focused on value. For independent retailers, price-marked packs reassure consumers and build trust that their local shop is offering competitive prices.
The soft drinks category, which remains a consistently high-performing category in convenience, is one where the price-marked format is particularly effective. With such a competitive category and NPD regularly hitting the shelves, brand stand-out is vital.
In this vein, Austrian soft drink brand Squeezeit recently relaunched its squeezable pouch range with a bold new look to bring in new consumers. The update includes PMP options to meet the needs of the convenience sector.
“With over 60 million units sold worldwide and nearly 20 million in the UK in 2024 at big players such as Bestway, Parfetts, Khanjra and now Unitas, squeezeit is rapidly growing and earning its spot as a fan-favourite in the category,” says a company spokesperson.
“The brand provides cash & carries and wholesalers with a prime opportunity to capitalise on consumer demand for nostalgic products.”
Squeezeit is looking to increase its presence in the market with a high-visibility advertising campaign this year that includes branded vehicles, a strong social media push and tailored promotions for the wholesale sector.
The family-owned company has produced the range from its own springs since 1973 and is anticipating raised brand awareness from the start of the year due to the brand activity.
Wholesalers and retailers are advised to stock top-selling flavours Apple & Raspberry, Apple & Blackcurrant, Cola Orange and Bubblegum. Also, utilising the attraction of a price-marked format by positioning the colourful packaging near high-traffic zones should encourage impulse buys.
Boost Drinks continues its support of the wholesale sector with the reintroduction of its £1 price-marked packs across all variants of its Juic’d range.
“The strategic move underscores Boost’s commitment to offering great value and responsiveness to customer and retailer feedback,” says Adrian Hipkiss, commercial director. “The impactful, affordable price point of Boost’s Juic’d range, combined with its unique flavour profiles, offer retailers huge profit potential, as 74% of consumers see the range as being something new and different to the category (Ink Research).”
The supplier has been a long-standing proponent of the PMP format and encourages wholesalers and retailers to make the most of the strategy.
“At Boost Drinks, we pride ourselves on selling an extensive array of affordable PMP format products. Across all three of the categories in which we operate – energy stimulation, sports drinks and RTD iced coffee – each of our products are clearly marked at value prices that inevitably attract consumer attention at the fixture,” Hipkiss continues.
‘It’s
evident that PMPs are an effective strategy for driving repeat purchases and cultivating a loyal customer base’
Adrian
Hipkiss, commercial director, Boost Drinks
“It’s evident that PMPs are an effective strategy for driving repeat purchases and cultivating a loyal customer base.”
Hipkiss concludes: “Now, more than ever, price-marked packs play an essential role following the rise of living costs and price-conscious customers. They offer wholesalers and retailers a fantastic opportunity to communicate clear and effective value-driven price points with their consumers while delivering excellent margins.”
Two new Rubicon RAW Wave Editions have been unveiled by AG Barr. Available from February for 12 months, the 500ml drinks are in Berry & Grape and Peach & Apricot variants, tapping into the growth in mixed flavours within energy drinks. The 500ml cans come price-marked at £1.19 and in plain packs, 12 to a case.
In consumer research, 85% of shoppers said they would buy the range (JVA Research).
The launch will be supported by the brand’s biggest ever marketing investment of £1.5 million throughout 2025. Influencer activity, mass sampling and heavyweight social media will see the campaign reach two in three big can energy drinkers.
Retailers can make use of the brand’s vibrant, eye-catching point-of-sale material to create in-store theatre and attract shoppers to the fixture and drive sales.
Rubicon RAW has established itself as a must stock in the energy category. As the fourth biggest big can energy brand on the market (Circana), the brand’s sales are 60% incremental to the category (Kantar).
Britvic’s Rockstar Energy range features a ‘2 for £2’ mechanic this year to encourage basket spend. The Rockstar multibuy PMP is featured across the entire range, including Tropical Guava, Blueberry Pomegranate, Mango and Zero Sugar Blueberry, Watermelon & Kiwi and Strawberry & Lime variants. The ‘2 for £2’ mechanic is running in conjunction with the existing £1.29 PMP offer.
“Our new multibuy comes at an ideal time to help retailers capitalise on the strong sales performance of energy drinks,” says Ben Parker, commercial director. “With stimulant energy now the No.1 soft drink segment in convenience (Nielsen), it is more important than ever for us to support the channel by offering products than meet the high demand for energy drinks and provide value.”
He adds: “Retailers should cover the following eight macro categories to help shoppers navigate chillers: carbonates, sports & energy, water, juice drinks & ice tea, kids, health & wellness, dairy & protein and iced coffee. Including PMPs across these categories is key,” Parker advises.
Also utilising the multibuy mechanic is Link Snacks International. “Convenience retailers can use PMPs to bolster their margins and increase footfall as it shows how a store is offering shoppers good value,” says Shaun Whelan, convenience/wholesale and out-of-home controller. “New PMP £1.25 flashed 2 for £2 on Peperami sticks offer good value compared to standard sticks, driving value and return on sales.
“PMPs offer shoppers price confidence and it is good to have price-marked formats available for budget-conscious shoppers. PMPs offer a point of difference for independent retailers; many PMPs have been specifically designed to fit in with the shopper needs of the independent sector,” he adds.
Mondelez recognises the rising importance of the healthier on-the-go offering and has tailored its activity accordingly for brands like Cadbury Brunch and belVita.
“Cadbury Brunch Choc Chip, the No.1 healthier biscuit SKU, unveiled a price-marked pack to drive brand visibility and communicate value to price-conscious shoppers,” says Susan Nash, trade communications manager.
“Many shoppers are continuing to seek out value from the category, and PMPs are a great way for retailers to provide this reassurance, so cash & carries should make sure to stock them as part of their offering. PMP sales are currently outperforming standard pack sales in the independents and symbols channel.”
The manufacturer has followed up this activity with a PMP format for its belVita Soft Bakes Choc Chips fivepack.
“The five-pack multipack of belVita’s Soft Bakes Choc Chips is available as a price-marked pack for the first time, helping convenience retailers tap into additional sales from valueconscious shoppers, driving this popular pack’s visibility and communicating price reassurance,” Nash adds. “The new multipack will also help retailers to boost their healthier snacking offering within larger formats.”
‘Many shoppers are continuing to seek out value from the category, and PMPs are a great way for retailers to provide this reassurance’
Susan Nash, Mondelez’ trade communications manager
Fox’s Burton’s Companies (FBC UK) released a premium treating biscuit in a value PMP format at the end of last year to enable convenience retailers to capitalise on a £5 million opportunity that the company has identified.
According to FBC UK, shoppers are using biscuits as a way to treat themselves and to lift their mood, presenting a further £13.8 million growth opportunity in the category (Kantar), with PMPs offering price reassurance to drive sales in the convenience channel.
“Value continues to be a key factor for shoppers, and PMP formats give them reassurance and confidence that they are not being overcharged,” says Colin Taylor, trade marketing director. “As a result, price-marked packs present an ideal opportunity for retailers to take advantage of this and allow them to tap into the premium treat segment, encouraging consumers to trade up.”
The new format enables retailers to expand their premium offering at a time where budget treating is a significant driver for shoppers. “With the colder weather and the darker nights, sharing is especially important for the big night in occasion. Fox’s Chocolatey Rounds are the perfect treat for these moments of enjoyment, particularly as the pack size means it’s perfect for sharing with others,” he continues. “The Fox’s PMP portfolio can help retailers make the most of the opportunity in this category.”
In the savoury snacks segment, there are also opportunities for convenience retailers to capitalise on multiple shopper missions, including food to go and big night in. PepsiCo has launched its Walkers Extra Flamin Hot 70g PMP for a limited time to drive further growth, joining the existing lineup of Walkers MAX, Doritos and Wotsits Crunchy.
“PMPs continue to offer wholesalers a strong opportunity to grow sales. For a long time, they have been of high importance to the convenience channel and to the savoury snacks category, acting as the engine driver of growth,” says Nic Storey, senior sales director, impulse & field sales.
“Our best-selling snacking brands are all available in the sharing PMP format. To maximise this growth opportunity, we recommend that wholesalers stock a variety of Walkers brands in PMP format to cater to multiple snacking occasions with well-loved brands that deliver on taste and enjoyment.”
Convenience retailers should ensure that they have a comprehensive range of sharing snacks, including pricemarked formats to drive value perception.
“Within the savoury snacks category, sharing PMP remains the No.1 contributor to total salty snacks growth in value, so retailers looking to grow their savoury snacking sales should look to prioritise the bestselling sharing PMP snack SKUs,” says Storey.
For KP Snacks, the sharing snacks segment is also an important sales driver. “Our range of large-format PMPs is worth £107.2 million (Nielsen). The KP Snacks portfolio includes four of the top five bestselling large PMP SKUs,” says Matt Collins, sales director.
“Meanwhile, our smaller-format PMPs are ideal for a quick and affordable snack, including classic heritage favourites such as Discos, Skips and Wheat Crunchies, which are available in 50p PMPs.”
The heritage brands were the focus of activity from KP Snacks last year, which launched Discos Prawn Cocktail £1.25 PMP and Space Raiders Saucy BBQ £1.25 PMP.
“Combining the increasingly popular PMP format and two of KP Snacks’ classic heritage brands, these launches tap into the flavour trends to drive shopper engagement,” Collins explains.
“The PMP format has seen significant growth in recent years and will stay increasingly relevant as the cost of living remains high. KP Snacks’ extensive PMP range caters to all tastes, occasions and budgets, and is perfectly positioned to engage shoppers and drive impulse purchases for retailers. Our mission is always to deliver the right products at the right price points to meet consumer needs and bolster sales for our retail partners.”
The supplier’s relationship with its retailer SnacKPartners influences decisions when it comes to NPD and formats that are best positioned to benefit the convenience channel.
‘PMPs will continue to be an important format to stock in independent convenient stores as shoppers are managing the pressures from the cost-of-living crisis by sourcing and buying products that offer value for money’
Matt Stanton, head of insight, DCS Group
In the laundry and household category, DCS Group is an expert in insight for the convenience channel and emphasises the importance of stocking price-marked formats.
“While there has been a trend of shoppers switching into private label due to the cost-of-living crisis, shoppers remain brand loyal –which is prevalent in some household and health & beauty categories more than others, such as oral care, laundry, skin care, baby care, hair care and fabric enhancers. Therefore, offering PMP versions of bestselling products in these categories will reassure shoppers that they are able to purchase their favourite brand and products at a fair price point,” says Matt Stanton, head of insight.
“Focusing on value with PMPs and a strong display space will be a key driver to success in this channel over the coming year.”
DCS Group works closely with leading brands to monitor the effectiveness of the PMP and identify opportunities to introduce new products.
“PMPs will continue to be an important format to stock in independent convenient stores as shoppers are managing the pressures from the cost-ofliving crisis by sourcing and buying products that offer value for money,” Stanton continues. “DCS Group operates a co-packing division, so we are fast and flexible in creating new PMPs to satisfy gaps in the market.”
With Valentine’s Day, Mother’s Day and Easter among the events that offer sales-boosting potential, wholesalers should ensure they have constant availability of seasonal favourites and NPD, and encourage their customers to stock up to cash in on consumer demand.
In 2024, value and unit growth of chocolate confectionery outperformed total FMCG and confectionery trends at 13.5% and 2.4% respectively for Easter alone (NielsenIQ). There was also a 14% increase in trip spend and a 6% rise in trips compared to the rest of the year (Kantar), demonstrating the nation’s continued love for confectionery during this occasion.
Adding to its range of best sellers, Mars Wrigley has introduced several new products for Easter 2025. These include M&M’s Choco Mini Eggs and Galaxy Minstrels Mini Eggs in the small sharing category, which is the fastest growing category and accounts for 24% of the Easter confectionery market (Nielsen).
Other NPD comes in the self-eat category with M&M’s Crispy Bunny and Maltesers Popcorn Bunny. Also new are M&M’s Minis Medium Egg and a variety of larger eggs.
Mars Wrigley has upgraded its Easter egg packaging with sustainability in mind. The new design for its medium, large and extra large Easter egg range features a tamper-evident foil and a carton that no longer features a plastic-window.
Despite the challenging economic circumstances throughout 2024, last year was Mondelez International’s best Easter yet, growing ahead of the Easter category in 2024 by almost 4% (Nielsen).
Highlights included the launch of Cadbury Creme Egg Bar, which sold 4.6 million units nationwide, making it the No.1 NPD for the entire Easter 2024 season.
Meanwhile, Cadbury Mini Eggs solidified their place as the leading Easter brand (Kantar) with the highest penetration of any Easter brand in the UK (Nielsen).
Trade communications manager
“While shoppers are still sticking to budgets and being cautious with spending, Easter remains a huge event with strong shopper appeal. 70% of shoppers plan to celebrate Easter through buying into Easter categories.
“Because we’ve got a longer season of Easter in 2025, we’re expecting this to result in an increase in units sold, especially in impulse and lower value items.
“It’s essential to keep core £1-2 and £3-4 price points to appeal to shoppers and make sure you’re fully stocked for the whole Easter season as most of the spending comes towards the end of the season, with 46.5% of sales coming in the week up to Easter itself.
“It’s also important to stock up on novelty lines to attract shoppers and have a wide range of gifting options for those looking to treat their loved ones.”
Hancocks offers a wide selection of favourites and new products for Easter and other seasonal occasions, including Valentine’s Day and Mother’s Day when gifting options drive sales.
Kathryn Hague, head of marketing at Hancocks and World of Sweets
Susan Nash offers advice on making the most of the season: “Retailers should split Easter into three phases: getting off to a fast start (from 1 January to Valentine’s Day), building momentum (from Valentine’s Day to Mother’s Day on 30 March), and then gearing up for a ‘gifting finish’ for the last three weeks the period reaches its finale.”
Easter and Mother’s Day provide a major opportunity for retailers to boost sales and footfall, as friends and family gather to celebrate and make the most of the bank holidays, points out Matt Collins, sales director at KP Snacks.
“As shoppers look for simple and affordable ways to have fun over Easter, the importance of the bagged snacks category shouldn’t be underestimated,” he adds. “Our sharing range offers something for everyone, from popcorn and nuts to pretzels and crisps.”
The supplier’s brands include KP Nuts, Flavour Kravers, Tyrrells and Butterkist.
In collaboration with TWC, Caterforce has introduced Price Hub to streamline pricing processes, drive operational efficiencies and increase transparency across the supply chain.
In the fast-paced wholesale foodservice industry, efficiency, accuracy and transparency are key to staying competitive. Caterforce, one of the UK’s leading foodservice buying and marketing groups, is tackling these challenges head on with the launch of its Price Hub platform.
Developed in partnership with TWC, this innovative solution aims to streamline pricing and promotion management, providing Caterforce members with real-time data, advanced analytics, and a more efficient way to make pricing decisions.
Bespoke technology – choosing a partner
Buying groups are complex organisations by nature of the variety of members and the multiplicity of IT systems supporting the group at a local and central level.
Caterforce has invested in market-leading technology that is serving the group well but after substantial research it identified that there was no readily available off-the-shelf package to pull its group price information together into one place. The group therefore decided that it would need to invest in a custom software solution.
After a review of provider options, Caterforce selected TWC to be it software partner. This was for two main reasons. Firstly, TWC is Caterforce’s incumbent data partner and supplies its SmartView sales reporting platform to Caterforce, which is branded Sales Hub. Secondly, Caterforce and TWC have worked closely over the years and developed a strong, collaborative working relationship, which meant the Caterforce team was able to place its trust in TWC to deliver something that was originally just a concept.
“Custom software builds are challenging: translating a business owner’s idea into a tangible piece of software is fraught with risk,” says Tanya Pepin, managing director of TWC. “However, the team at Caterforce have been incredible – they knew what they wanted, they had high attention to detail throughout requirements gathering and testing, and they dedicated enough internal resource to the project so that the TWC developers had the full support of the business team as the product came to life.”
“It was a risk for us at Caterforce,” says Peter Saunders, head of buying. “I knew what I needed the solution to do but we needed to manage the project very carefully, and I also knew that what we wanted was quite complex but it needed to be easy to use if we were to gain the buy-in from members and suppliers.
“The end solution has more than met our hopes and I believe it will transform the way we work. It is already saving staff time, and the feedback from members has been really positive.”
The wholesale foodservice sector and buying groups in particular have long struggled with the burden of managing pricing and promotions. Manual processes – from price changes and claims to complicated promotions – are time-consuming and prone to human error. This inefficiency costs businesses time and money. Price Hub is designed to tackle these challenges by offering a centralised digital platform that simplifies pricing and promotional management.
At its core, Price Hub takes care of many of the tasks that used to be done manually, reducing administrative workload and the risk of errors. Buyers, suppliers and Caterforce members can now access a single, up-to-date version of pricing data, enabling faster, more accurate decision-making.
A key feature of Price Hub is its ability to automate pricing and promotional processes. Suppliers can input pricing data and justifications directly into the platform, where they are reviewed by Caterforce buyers. Once approved, the new pricing is shared with all members automatically, ensuring transparency and consistency across the network. This centralisation reduces the risk of errors and helps to ensure that pricing changes are accurate and up to date.
Price Hub also simplifies the management of promotions. Coordinating promotions across multiple suppliers, buyers and members can be a logistical nightmare, but Price Hub centralises product and pricing information, streamlining communication and speeding up decision-making.
In addition, Price Hub integrates with TWC’s SmartView platform, which tracks shipment data across the supply chain. This integration provides a comprehensive view of the entire supply chain and offers deeper insights into product performance and promotion effectiveness.
As more businesses transition to digital platforms, data security is a growing concern. Price Hub was designed with robust security features, including two-factor authentication and limits on data downloads to prevent unauthorised access.
In a rapidly changing market, staying competitive requires innovative solutions. Price Hub is designed to give Caterforce members the tools they need to lead the way. CCM
The wholesale trade is facing another transformative year as ongoing economic pressures, sustainability initiatives and technological advancements test supply chain operations.
While increasing costs and rising customer expectations have presented challenges, these factors have spurred innovation across the sector, with many wholesale businesses embracing digital solutions to enhance efficiency, streamline operations and meet the growing demand for convenience.
Oporteo discusses the top ecommerce trends in 2025 that will continue to support digital transformations across the industry.
A continual shift to digital-first sales
As the number of online B2B customers increase, so does the expectation for a quick, easy and convenient buying experience. Research suggests that 80% of B2B sales are projected to take place online by the end of the year – that is up from just 13% in 2019, so businesses that optimise their ecommerce platforms are best positioned to capture this growing demand.
Therefore, one of the biggest ecommerce trends expected to continue in 2025 is wholesale businesses replacing their outdated systems with sector-led ecommerce solutions that can better meet customer needs.
Gavin Hands, an ecommerce expert at Oporteo, says: “Businesses are becoming more aware of the limitations of their current ecommerce platforms, whether it’s a legacy system or one that just lacks the relevant B2B functionality, and they could be missing out on significant operational benefits – ones that benefit the business in terms of cost-saving and productivity and also things like unified commerce capabilities, better content management and superior integration across all business functions.”
AI helping to drive efficiency and productivity
With technology constantly moving forward there is always something new, and Artificial Intelligence (AI) is another key trend impacting wholesalers.
For wholesalers, AI is being applied to streamline operations and improve efficiency, from demand forecasting and managing inventory to product information management and personalisation. “The beauty of AI is its ability to help you work smarter, not harder, all while delivering a better customer experience,” says Hands.
AI holds tremendous promise for wholesalers across various functions and has the potential to revolutionise traditional processes and drive efficiency like never before. “Moreover, as AI becomes more accessible and affordable, smaller wholesalers can leverage its benefits, levelling the playing field and driving competition,” Hands explains.
Personalisation is more powerful than ever
According to Hands, one of the most important powers of AI is its ability to provide data-driven insights into customer behaviours, preferences and order history at scale. This
enables businesses to create a personalised experience more easily across all touchpoints, whether it’s tailored product recommendations or cross-selling and upselling.
With the right solutions in place, personalising the customer experience becomes easier and can help set your business apart by delivering unique, memorable interactions that your competitors might not offer.
Whether that’s a personalised product recommendation, tailored email campaigns, or bespoke account-based marketing, these strategies foster stronger customer relationships and drive repeat business.
Oporteo has utilised AI technology in various ways across its platform to help wholesalers improve personalisation. This includes AI-driven pricing mechanisms. “This allows businesses to create customer-specific pricing, discounts and promotional models,” says Hands. “As Oporteo is designed for food and drink wholesalers in particular, it also supports wholesale quantity mechanisms, such as case and splits,” he explains.
Platforms with integrated AI capabilities improve not only the customer experience through personalisation but also efficiency. “Wholesale customers are busy, so you need to make it as quick and easy for them to find what they need,” says Hands. “AI-powered search functionality is one way you can support this.”
The ecommerce landscape for food and drink wholesalers in 2025 is set to be defined by innovation, with digitalfirst strategies, AI integration, and personalisation at the forefront. These trends highlight the growing importance of adopting modern ecommerce solutions to meet evolving customer expectations and drive operational efficiency.
As technology continues to evolve, staying ahead of these trends will be crucial. By leveraging tools like Oporteo’s sector-specific solutions, wholesalers can unlock new growth opportunities and thrive in this digital era. Now is the time to invest in the right technologies and strategies to ensure your business leads the way in 2025 and beyond.
STL Technology Solutions prides itself on offering a responsive and knowledgeable service to support its next-generation Evo business management system for wholesalers.
No-one looks forward to a major IT project, especially one involving migration to a new provider, which will need a painstaking probe of code compatibility, data quality, report formats and internal processes. But the right partner makes the process faster and less painful, says STL Technology Solutions.
Chapple & Jenkins is a case in point. Over the years, the Bristol-based food, beverage and catering supplies wholesaler has forged a strong reputation for customer service –but this was starting to be undermined by an ageing, Linuxbased system and the unresponsive service of its provider.
Naturally, Chapple & Jenkins wanted a more modern solution, and chose STL in part for its next-generation Evo business management system. With built-in best practices, this would help the company reduce costs and increase productivity in merchandise management, improve the accuracy and efficiency of its order and purchase processes, and optimise sales whilst protecting margins.
But service matters
As importantly, though, Chapple & Jenkins wanted an end to its service frustration.
It was impressed with STL’s flexible approach to implementation, which helped it blend Evo’s processes with some of its own ways of doing things that had served it well to date – such as starting the picking process on paper before using pallet scanners to check and analyse any mis-picks.
It also liked STL’s bank of interface developments, which would allow Evo to seamlessly integrate with Chapple & Jenkins’ existing b2b.store ecommerce app and Sage accounting software. What’s more, it liked the fact that STL had worked with legacy system experts to substantially streamline the process of migrating data from old software to Evo.
After successfully completing the migration on schedule, Martin Jenkins, director of Chapple & Jenkins, said: “STL are not only tech experts but also clearly understand wholesale. While an IT project this big inevitably had some teething issues, they knew how to minimise their impact.”
And after-service is king Go-live is just the beginning, though. The real cost of software ownership shows over the long term.
STL’s Jackie Fieldhouse says: “Think of the installation like the button lift on a ski slope: getting on and riding it all the way to the top can be tricky and painful, but it’s over relatively quickly. Its usage
is the marathon run – and that can involve navigating all sorts of business challenges, from bumpy moguls and uncertain ice slides to obstacle-riddled forest runs and even the odd avalanche. That’s when the quality of your IT provider’s service will really show.”
Counter-intuitively, the cost of service begins with product quality. Reliable Windows-based solutions with intuitive management tools, an intelligent dashboard and automated updates and compliance, like Evo, inherently require less user training and ongoing support than alternatives, says the company.
Furthermore, STL’s ongoing development roadmap ensures that Evo continually absorbs new technological advances, security defences and compliance requirements, which minimises administrative headaches or the need for costly and disruptive upgrades in the future, the company points out.
Of course, there’s no substitute for a responsive and knowledgeable service team to guide when needed. To establish its service as the ‘best in the business’, STL made its customer support team the ‘incubator’ for all new recruits, plus it sends all support staff regularly to customer sites to ensure they maintain a thorough understanding of real day-to-day challenges.
STL’s team is now available up to seven days a week (depending on contract) and is supported by a transparent ticketing system, which drives both efficiency and accountability. As a result, almost all initial service tickets get a response within 30 minutes, the company reports.
Chapple & Jenkins has been so impressed that it has now rolled out the full STL solution to its new acquisition in Kent. (Read the STL newsletter for more information.)
money but, as successive budget announcements have further driven up the cost of doing business and employing people, it’s never been more important to optimise
Let the data flow
For starters, it’s crucial to minimse any non value-
First Choice Foodservice, for example, has stock management, sales order processing and point-of-sale processes. Thanks to Evo’s open enablement tool.
First Choice saves days
This put all customer history, pricing and and also cut the need to rekey the 40% of orders
by category –such as frozen, chilled and ambient – but is then instantly consolidated by delivery. Similarly, split picks or separate orders can be automatically consolidated by Evo to generate a single invoice.
to print, scan, consolidate and email customer
toprint
MD Steve Ainger said, ‘Evo has given us a lot of by ca such ambie then i conso gen
Other foodservice time-savers include:
STL Quotation automatically converts pricing agreements to contract or scheme prices in Evo, avoiding rekeying delays and errors.
STL Android-based wearable picking units provide hands-free mobility that increases productivity. They validate items against the order, eliminating mis-picks as control and best-before date management.
Long-time STL customer, Parfetts, is also gaining purchasing team to keep real-time track of its replenishment needs across multiple sites and a catalogue of more than 9,000 products. In turn, customers, and also optimise its storage space. Other administrative time-savers include Evo’s reconciliation and compliance reporting. orders to reduce sales lost from out-of-stocks. And the integrated Evo/Optrak solution has
Wholesale to develop a seamless interface uses to electronically distribute its supplier promotion list to its members. be automatically fed into Evo. enhancements to the interface and STL looks Evo/TOPS user base.
As Dhamecha has discovered, another brilliant is the STL Q-Buster app. It speeds up the checkout process during busy customer’s stocking questions and start processing their trolleys before they reach the Point of Sale. They simply scan items via a mobile device and the data transfers instantly to generates an invoice that’s ready for the customer to pay
full visibility of both depots from one screen.
‘The roll-out was so successful that the new operation was motoring from the go-live,
The sheer variety of supplier incentives can be results in many going unclaimed.
STL’s Supplier Claims Management module,
solution, automatically collates relevant purchase, stock and promotional data before agreed terms.
It then tracks the status of each claim, enabling operators to manage overdue payments more the net.
Using this module, one wholesaler netted a cool £1m of previously untracked claims.
The next-generation business management
•
• The combined replenishment and PO creation potential error
•
• avoids the need to rekey data
• and regulatory compliance
• makers insights into promotion performance and purchasing trends.
operational costs and administrative demands,
More potential big savings can be made by bypassing the payment transfer process that most banks charge handsomely for. Wholesalers can do
Bankzy open banking payment solution.
• Bypass bank fees on card payments
• Receive funds instantly upon customer payment
• Remove the fraud risk of incoming payments
Continuing its drive to strengthen and broaden its management team, STL has appointed Samantha Squire as Financial Controller to
By taking full responsibility for the production of monthly management information, and handling all banking, credit control, payroll and recurring Service contract activities, she has freed up STL’s Finance Director, Tim Dobie, to spend
Sam’s career to date has included similar roles at IT companies such as K3 Business
equates to a tax cut of up to 25p per £1 spent. Running until March 2026, the Full Expensing Tax
• All capital licence fees for STL and integrated
• including tills, card machines, picking devices and scanners
• STL services relating to initial project stages, including commissioning, installation, customisation and integration
Multinational bulk distributor, Lubna Foods, took advantage of the scheme to install an end-to-end solution from STL. It incorporates the Evo business
In her spare time, Sam is an avid supporter of Accrington Stanley Football Club – making for
Tim said, both software and wholesale means that she joins us with a strong grasp of the terminology, management concepts and
‘That has enabled her to hit the ground running and she is already a valuable
Lubna Director Nasser Ali said, ‘By enabling Evo gives us a really clear, up-to-date picture
drill down into, to identify where we might
Just as websites became non-negotiable for staying relevant to wholesalers’ businesses, mobile apps have now become critical for meeting modern customer expectations, insists Ordertools.
“Apps have revolutionised how we communicate, work, shop, organise, and even relax,” points out a company spokesperson. “Yet, surprisingly, many wholesalers haven’t made this leap, despite their customers spending hours daily using apps.
“A first-party mobile app keeps your business just one tap away, ensuring your brand stays front and centre. The convenience of buying directly through an app improves customer experiences, increases
Businesses that stop accepting cash risk excluding a significant portion of customers, according to Mike Severs, sales & marketing director at Volumatic. “The benefits of cash are clear: it doesn’t rely on technology, can be more secure for certain demographics, and helps businesses avoid data breaches,” he says.
One of the primary concerns that businesses have about cash is the time it takes to process. However, Volumatic offers intelligent cash handling solutions that streamline the process, ensuring cash is counted, stored and reconciled quickly and securely.
The company’s flagship CounterCache intelligent (CCi) one-touch solution offers note validation, secure storage and 100% accurate cash counting, along with reporting, visibility and accelerated credit when paired with CashView Enterprise software.
For businesses seeking a simpler option, Volumatic’s CountEasy money counting scales can count a till drawer in under a minute, giving staff more time for customer service and in-store tasks.
Severs says: “Investing in Volumatic’s cash handling solutions means businesses can continue to offer cash payments with ease, boosting customer satisfaction and efficiency.”
sales and creates loyalty. When customers can search for products, place orders, reorder and get support within seconds, they’re far more likely to return.”
Push notifications enhance customer engagement further, adds the spokesperson. “Whether you’re sharing stock updates, promotions, reminders to reorder, or responding directly to a query, push notifications cut through the noise and reach your customers in real-time, when it matters most. This creates a stronger connection with your audience and directly influences purchasing decisions.
“For established wholesalers, having a first-party app is no longer optional; it’s essential for staying competitive and delivering the service your customers now expect.”
Ordertools includes native iOS and Android apps as part of every storefront. Clients can manage their apps and website ‘seamlessly’ from a single admin panel, saving time for the wholesaler’s team while ‘delivering exceptional customer experiences’.
A pilot scheme delivered by Digital Catapult in partnership with AF Blakemore & Son cut the carbon emissions of the wholesaler’s trucks by 15-30%, reduced its transport costs by 37% and improved its vehicle fill rate by 9%.
UK freight accounts for 31% of all UK transport CO2 emissions, and statistics from the Department for Transport (DfT) show that 30% of trucks on UK roads are running with empty loads. The logistics sector is under pressure to decarbonise without compromising on efficiency, and the pilot programme proved that deep tech can achieve this.
The scheme, called the Logistics Living Lab, explored how a shared digital infrastructure could establish more intelligent vehicle slot filling, routing and tracking.
Digital Catapult points out that scaling of the solution would allow competing logistics providers to safely share information on available truck space across their collective fleets, without the need for a single party to have full control or visibility of the entire system.
The solution was trialled in a real-world industrial environment. It saw distributed ledger technology (DLT) and the internet of things (IoT) combined with an algorithm developed by project partner Fuuse to optimise route planning and truck use. It achieved this by matching vehicle transport capacity with shipment needs across multiple UK organisations.
Phil Roe, president at Logistics UK, comments: “What the Logistics Living Lab project has demonstrated is that digital technologies and close industry collaboration can play a crucial role in accelerating the journey to net zero, allowing UK logistics businesses to focus on optimising their operations to contribute to boosting growth for the UK economy.”
Scandinavian Tobacco Group (STG) UK has launched Signature Action Mix cigarillos.
The cigarillos contain two capsules combining the flavours of Berry and Mint. They come in 10-packs with an rsp of £5.85, which STG says is lower than competitor brands but still offers an attractive margin for retailers.
The new Action Mix cigarillos will be a focus for STG’s growing sales force, who will be targeting over 10,000 convenience stores in the coming months to talk to them about the launch, as well as offering
KP Snacks has launched a ‘Bank of McCoy’s’ on-pack promotion.
Running across McCoy’s PMP and grab bag formats, the incentive gives consumers the chance to unlock a £100,000 prize vault to win instant cash prizes of up to £1,000 or free crisps. To enter the competition, shoppers simply need to scan the QR code on pack and input a unique code.
Running until 13 April, the Bank of McCoy’s initiative also features a £50,000 retailer-specific prize vault. The retailer promotion is running across all McCoy’s PMP cases, with a similar scan-to-win mechanic enabling retailers to access cash and stock prizes.
branded merchandise. In addition, there will be promotions in the wholesale channel for Action and Action Mix.
STG has also added two new flavours to its XQS nicotine pouch brand portfolio. Black Cherry and Citrus Cooling both contain 8mg of nicotine per pouch and have an rsp of £5.50 in keeping with the rest of the XQS range.
Following its launch in May 2024, XQS became the fastest growing nicotine pouch brand in the second half of the year.
Yoplait UK has unveiled new reformulated recipes for its leading kids’ brands, Petits Filous and Frubes.
The reduced sugar recipes are designed to make the products healthier while retaining the ‘same delicious taste’.
Yoplait is also rolling out a new look for Petits Filous that dials up the health credentials of the brand with a focus on bone health.
Meanwhile, an on-pack promotion for Frubes is offering a family trip to Japan – a first for the kids’ yoghurt category, according to the company.
Yoplait is continuing its campaign this year to educate consumers about the nutritional benefits of fortified kids’ yoghurts.
AG Barr has introduced NPD in the functional water category with a new Rubicon Spring Vits still range.
Available from March in plain (rsp £1.50) and £1.29 PMP options, Rubicon Spring Vits comes in three flavours: Black Cherry Pomegranate, Mango Passion and Strawberry Watermelon.
Containing essential vitamins to support energy and immunity and made with spring water, fruit juice and natural flavours, each format is just 15 calories and fully HFSS compliant.
The launch will be backed by a £2 million investment to drive trial. Activity will include national out-of-home advertising, social media and sampling.
PepsiCo is giving consumers the chance to win tickets to the UEFA Champions League Final in its latest promotion on Walkers Max.
The campaign is running until 23 March on 140g, 70g PMP and 50g packs.
In addition to the grand prize of two trips for two to the UEFA Champions League Final in Munich, there are more than 1,600 instant-win prizes, including UEFA Champions League hoodies and footballs.
To enter, shoppers need to purchase a promotional pack of Walkers MAX and scan the QR code or input the pack code on a dedicated website.
