GLOBAL REACH.
OUR ICONIC HERITAGE
Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name on its legacy by delivering unrivaled real estate services.
Russ Lyon Sotheby’s International Realty inherited the iconic brand name, building on its centuries-long legacy by delivering unrivaled real estate services. Our reputation of quality service and expertise is unmatched. Our connection with Sotheby’s is our unique diference. We ofer an outstanding alliance of marketing eforts that present our properties to the esteemed clientele of Sotheby’s.
ONLINE SYNDICATION
Russ Lyon Sotheby’s International Realty’s strategic online syndication ensures that your property is displayed to a qualified worldwide audience. We do not rely solely on the MLS. Only with us will your home have the presence it deserves on the most trafcked news, art, lifestyle, and luxury real estate websites in the world. Supporting our unmatched online distribution of your home is a reporting system, meaning our process is proven, measurable, and transparent.
• Presence on Sotheby’s International Realty’s network
• Presence on one of the most trafcked luxury real estate websites in the world, sothebysrealty.com
• Listing trafc, analytics, and reporting sent to you showcasing top feeder markets, websites, and most-viewed photography
• Audited and quality-controlled photography ensures that your property stands out online and in print
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GLOBAL NETWORK
When a home is represented by the Sotheby's International Realty brand, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is located in more than 75 countries and territories worldwide, making Sotheby's International Realty a truly global real estate brand.
China Costa Rica
Cyprus Czech Republic
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Anguilla Argentina Aruba Australia Bahamas Belgium Belize Bermuda Bonaire Brazil Canada Cayman IslandsLuxembourg
Malta
Mexico Manaco
Morocco
New Zealand
Panama
Peru
Philippines
Poland
Portugal
Puerto Rico
Russian Federation
Saint Barthelemy
Saint Luca
$204 BILLION SALES VOLUME('21)
1,000 BROKERAGES (‘21)
79 COUNTRIES & TERRITORIES (‘21)
25,000 SALES ASSOCIATES (‘21)
Saint Martin
Saudi Arabia
South Africa
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Spain
Sweden
Switzerland
Taiwan
Thailand
Caisos Islands
United Arab Emerites
United Kingdom
United States of America
Uruguay
Virgin Islands (British)
Virgin Islands (U.S.)
The proprietary sothebysrealty.com platform means that only by listing with us will your property be marketed globally, nationally, regionally, and locally. Our listings benefit from being showcased and marketed online in top feeder markets such as: Chicago, Atlanta, San Francisco Bay Area, Southern California, New York, Mexico City and beyond.
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BRILLIANT PHOTOGRAPHY
Russ Lyon Sotheby’s International Realty properties are brought to life through world class photography and videography. With strict guidelines for property imagery including standards for lighting, composition, and content. Russ Lyon Sotheby’s International Realty guarantees the best images of your home are distributed across the globe.
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RussLyon.com
SOCIAL & EMAIL MARKETING
We actively engage with online networks of people passionate about fine living. Russ Lyon Sotheby's International Realty creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, Facebook and on our very own blog.
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Prestigious Award Received for Brand YouTube Channel
The Sotheby’s International Realty brand’s YouTube channel reached an unprecedented milestone: we became the first and only real estate company channel to have more than 200,000 subscribers.
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LOCAL FOCUS.
915Real Estate Advisors
14Arizona Ofces
$7,007,690,642
Total Sales Volume
$915,918 Average Sales Price
$21,500,000 Highest Residential Sale
1,950 Incoming Referrals
1,250Earned Media Placements
$7,007,690,642 BILLION IN SALES VOLUME (‘21)
7,651 CLOSED TRANSACTIONS (‘21)
$915,918 AVG SALES PRICE (‘21)
$21,500,000 HIGHEST RESIDENTIAL SALE (‘21) 14 OFFICES
OUR LOCAL EXPERTISE
From ranches to suburbs, our reach covers a variety of diferent regions, and our team provides a wealth of local expertise.
Russ Lyon Sotheby’s International Realty's Real Estate Advisors apply their local expertise to create comprehensive and customized plans for each home that include a variety of marketing: print, digital, public relations, advertising and social media.
The Local Experts Since 1945
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WHITE GLOVE SERVICE.
Why should you work with us?
• We represent the best brand & people in real estate.
• Nurturing long term client relationships is extremely important to us.
• With well over $400 million in sales & 500+ families transitioned in all price ranges, we serve clients at all levels.
• Our strong reputation within our industry means favorable transactions.
• Our consistent communication with you gives you peace of mind throughout the process and beyond.
• Local focus & global reach through Russ Lyon Sotheby’s International Realty provides the best of all worlds for our buyers & sellers.
• Our vast experience & certification in corporate relocation helps to make difficult moves much easier.
• The innovative marketing, customized pricing strategies & experienced negotiating we provide is critical in this competitive market.
• We embrace current technology in an ever-changing digital & mobile world.
• Our long list of satisfied clients is a testament to our delivery of a truly exceptional white glove experience.
• Through consistent networking, our global Sotheby’s relationships are here for you anywhere in the world.
kathleen.prokopow@russlyon.com
I have been an Arizona resident since 1991, after being born and raised in Orange County, California. I absolutely love our Valley of the Sun and our Sonoran Desert, and cannot imagine living or selling Real Estate anywhere
My passion for the business strengthens my relationships with my clients, and I take their buying and selling decisions very seriously. Joining Cashman Partners has been a delight, since we share the same values and personal approach to our work. I bring the knowledge and experience needed in today’s dynamic real estate market, and feel strongly about commitment to detail and genuine customer care which collectively bring my clients the best level of service. Additionally, I actively engage in volunteer work with various charitable organizations.
Over the years I have held several notable positions in our industry including State Secretary and President of the Scottsdale Women’s Council of REALTORS®, as well as director of North Scottsdale’s REALTOR® Marketing Session. I’m also a proud alumna of the Leadership Academy, Class XIII.
When I’m not immersed in Real Estate, my other passions include traveling to sandy white beaches, cooking, and of course family time with my husband of 36 years, our two sons and their families, and our two pups Izzy & Penny.
Originally from the Boston area I’m considered an Arizona native, having moved here in the early 1980′s. My husband Andy and I raised our two sons Bryce and Bradley here in Scottsdale, and now we also spend time in the Piemonte wine region of Italy where we purchased a home. As dog lovers we enjoy our Australian Shepherds Cooper & Tucker who keep us on our toes! I am blessed with a rich community of family, friends and real estate industry partners.
602.339.2680
cashmanpartners.com
sally.cashman@russlyon.com
I have nearly 40 years of professional sales experience, starting with Xerox Corporation after graduating from ASU. Bringing my corporate training to the small business world, I spent the following 20+ years as owner and president of Cashman-Edwards, serving some of the largest brands in the food industry. Having both large company experience and hands-on business management expertise brings together the best of both worlds for my career in real estate.
Building my Cashman Partners team has been incredibly rewarding. Our fresh, personalized approach brings together technologically savvy marketing, creativity and true partnership with our buyers and sellers.
602.290.2688
cashmanpartners.com
lauren.emig@russlyon.com
Born in New York and raised here in Arizona, I have called Scottsdale home for over 50 years. Along with my husband Charles, we raised our twin boys and daughter, and now spend most of our downtime cooking, spending time with family and friends, and playing with our 5 dogs.
After graduating from ASU, I spent the majority of my early professional career as media director for a top local advertising rm. I then became a marketing director for an emerging medical company before pursuing my passion in real estate. Working for a local home builder I developed and grew their custom home division.
With a background in marketing, home construction and renovation and over 14 years in the Scottsdale real estate market, I have delivered results for my clients in all types of residential transactions including resales, new construction and land. I offer expertise in identifying key features that add value to your home, in order to obtain top dollar. Providing my clients with a unique and wide range of skills to help them achieve their goals is a privilege and a passion.
Luxury is an Experience. NOT a Price Point.
The Tiffany Blue Box® is synonymous with a promise of something wonderful inside. This coveted box represents a treasure of quality, elegance, and craftsmanship. We feel special having received it. What could it be? Maybe it’s a diamond ring or a crystal decanter. Or it could be a sterling charm. Whatever it contains, we know it is made with the utmost in care and enduring quality, regardless of the cost.
Our Russ Lyon Sotheby’s International Realty® brand is recognized for serving the luxury market, but our blue and white box delivers properties of all price ranges in all types of markets. Whether you have a condo or a luxury estate, Cashman Partners | Russ Lyon Sotheby’s will list and sell your special property with the utmost attention to detail and deliver a seamless transaction. We invite you to unwrap the possibilities!
Ready to Sell. What Happens Next?
CASHMAN PARTNERS MARKETING.
The expertise, market knowledge and creativity we provide are essential to marketing your home, and ultimately to bringing you a qualified buyer and closing the transaction. This work flow is impeccably managed by our team, with your partnership.
Review & sign our property marketing agreement
Schedule & attend professional photos, live motion video & drone
Activate your new listing on our MLS and syndicated global sites
Promote your property regularly through our robust print & digital platforms
Discuss & implement effective pricing strategy
Carefully craft listing copy with floor plan & property features list
Deliver & place your blue & white Russ Lyon Sotheby’s sign
Consistently communicate showing feedback and provide regular market updates
Make suggestions for pre-listing home prep to maximize impact
Create a buzz by sharing your home with our vast network of colleagues
Establish protocol for showings, tours & open houses with your approval
Bring you the perfect buyer for your home!
CASHMAN PARTNERS SOCIAL.
Multiple Marketing Platforms for the Most Valuable Audiences.
• ActivePipe
• Issuu
• YouTube
We Have an Offer! What Happens Next?
CASHMAN PARTNERS ROAD TO CLOSING.
Now that we have an offer, we must make sure the transaction comes to fruition. This is where many deals fall apart, and is why you need strong negotiators and advocates working on your behalf. We meticulously manage transaction documents and a long list of critical deadlines.
Present & review offers in detail and explain process
Review results of buyer inspections together & prepare response
Consistently communicate with you throughout the process
Negotiate terms of any offers & discuss our strategy
Offer concierge assistance to help you with any agreedupon home repairs
Coordinate final walk throughs & reinspections with your approval
Navigate buyer inspection period & attend inspection summary
Meet appraiser at the property with supporting comps and information
Help to assemble pertinent information for the new buyers
Assist in utility transfer and any other subscriptions or plans in place, gather keys & openers
Review final docs with title to ensure contract details have been properly implemented
Buyer deposits remaining funds, your home closes and records. Congratulations!
NOTHING COMPARES TO WHAT’S NEXT.
We appreciate the opportunity to be your partners!