Listing Consultation George

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Marketing Consultation Presented to Jeff & Wendy George 9655 North 130th Street, Scottsdale Catavina March 28, 2024 Cashman Partners | Russ Lyon Sotheby’s International Realty
Integrity Leadership Professional Service NOTHING COMPARES EQUAL HOUSING OPPORTUNITY

GLOBAL REACH.

OUR ICONIC HERITAGE

Recognized worldwide, the prestige of the Sotheby’s brand is unparalleled. The acclaimed auction house, established in 1744 in London for collectors of art and other fine possessions, expanded to New York City in 1955. Sotheby’s International Realty inherited the iconic brand name on its legacy by delivering unrivaled real estate services.

Russ Lyon Sotheby’s International Realty inherited the iconic brand name, building on its centuries-long legacy by delivering unrivaled real estate services. Our reputation of quality service and expertise is unmatched. Our connection with Sotheby’s is our unique diference. We ofer an outstanding alliance of marketing eforts that present our properties to the esteemed clientele of Sotheby’s.

RussLyon.com

ONLINE SYNDICATION

Russ Lyon Sotheby’s International Realty’s strategic online syndication ensures that your property is displayed to a qualified worldwide audience. We do not rely solely on the MLS. Only with us will your home have the presence it deserves on the most trafcked news, art, lifestyle, and luxury real estate websites in the world. Supporting our unmatched online distribution of your home is a reporting system, meaning our process is proven, measurable, and transparent.

• Presence on Sotheby’s International Realty’s network

• Presence on one of the most trafcked luxury real estate websites in the world, sothebysrealty.com

• Listing trafc, analytics, and reporting sent to you showcasing top feeder markets, websites, and most-viewed photography

• Audited and quality-controlled photography ensures that your property stands out online and in print

RussLyon.com

GLOBAL NETWORK

When a home is represented by the Sotheby's International Realty brand, it is presented to a highly qualified global clientele through exclusive channels and relationships. Our proprietary network of residential brokerage companies is located in more than 75 countries and territories worldwide, making Sotheby's International Realty a truly global real estate brand.

China Costa Rica

Cyprus Czech Republic

RussLyon.com

Anguilla Argentina Aruba Australia Bahamas Belgium Belize Bermuda Bonaire Brazil Canada Cayman Islands
Dominican Republic Estonia Finland France Germany Gibraltar Greece Hong Kong Israel Italy Japan Latvia Lithuania
Barbados

Luxembourg

Malta

Mexico Manaco

Morocco

New Zealand

Panama

Peru

Philippines

Poland

Portugal

Puerto Rico

Russian Federation

Saint Barthelemy

Saint Luca

$204 BILLION SALES VOLUME('21)

1,000 BROKERAGES (‘21)

79 COUNTRIES & TERRITORIES (‘21)

25,000 SALES ASSOCIATES (‘21)

Saint Martin

Saudi Arabia

South Africa

RussLyon.com

Spain

Sweden

Switzerland

Taiwan

Thailand

Caisos Islands

United Arab Emerites

United Kingdom

United States of America

Uruguay

Virgin Islands (British)

Virgin Islands (U.S.)

The proprietary sothebysrealty.com platform means that only by listing with us will your property be marketed globally, nationally, regionally, and locally. Our listings benefit from being showcased and marketed online in top feeder markets such as: Chicago, Atlanta, San Francisco Bay Area, Southern California, New York, Mexico City and beyond.

RussLyon.com

BRILLIANT PHOTOGRAPHY

Russ Lyon Sotheby’s International Realty properties are brought to life through world class photography and videography. With strict guidelines for property imagery including standards for lighting, composition, and content. Russ Lyon Sotheby’s International Realty guarantees the best images of your home are distributed across the globe.

RussLyon.com

RussLyon.com

PHOTOGRAPHY
VIDEO VIRTUAL

SOCIAL & EMAIL MARKETING

We actively engage with online networks of people passionate about fine living. Russ Lyon Sotheby's International Realty creates exclusive content on multiple social media platforms, including Twitter, Instagram, Pinterest, LinkedIn, Facebook and on our very own blog.

RussLyon.com

Prestigious Award Received for Brand YouTube Channel

The Sotheby’s International Realty brand’s YouTube channel reached an unprecedented milestone: we became the first and only real estate company channel to have more than 200,000 subscribers.

RussLyon.com

LOCAL FOCUS.

915Real Estate Advisors

14Arizona Ofces

$7,007,690,642

Total Sales Volume

$915,918 Average Sales Price

$21,500,000 Highest Residential Sale

1,950 Incoming Referrals

1,250Earned Media Placements

NOTABLE & QUOTABLE 3rd Generation Lyon Family Ownership 1947
75 Years Strong
RussLyon.com

$7,007,690,642 BILLION IN SALES VOLUME (‘21)

7,651 CLOSED TRANSACTIONS (‘21)

$915,918 AVG SALES PRICE (‘21)

$21,500,000 HIGHEST RESIDENTIAL SALE (‘21) 14 OFFICES

OUR LOCAL EXPERTISE

From ranches to suburbs, our reach covers a variety of diferent regions, and our team provides a wealth of local expertise.

Russ Lyon Sotheby’s International Realty's Real Estate Advisors apply their local expertise to create comprehensive and customized plans for each home that include a variety of marketing: print, digital, public relations, advertising and social media.

The Local Experts Since 1945

RussLyon.com

WHITE GLOVE SERVICE.

Why should you work with us?

• We represent the best brand & people in real estate.

• Nurturing long term client relationships is extremely important to us.

• With well over $400 million in sales & 500+ families transitioned in all price ranges, we serve clients at all levels.

• Our strong reputation within our industry means favorable transactions.

• Our consistent communication with you gives you peace of mind throughout the process and beyond.

• Local focus & global reach through Russ Lyon Sotheby’s International Realty provides the best of all worlds for our buyers & sellers.

• Our vast experience & certification in corporate relocation helps to make difficult moves much easier.

• The innovative marketing, customized pricing strategies & experienced negotiating we provide is critical in this competitive market.

• We embrace current technology in an ever-changing digital & mobile world.

• Our long list of satisfied clients is a testament to our delivery of a truly exceptional white glove experience.

• Through consistent networking, our global Sotheby’s relationships are here for you anywhere in the world.

• Luxury Real Estate Board of Regents
• WCR Top Women in Real Estate 2015-2023 • Lyon’s Top Producers Awards 2016-2023 • America’s Best Real Trends Top 100 Teams 2018-2023 • Phoenix Business Journal | The List 2022
Ongoing

kathleen.prokopow@russlyon.com

I have been an Arizona resident since 1991, after being born and raised in Orange County, California. I absolutely love our Valley of the Sun and our Sonoran Desert, and cannot imagine living or selling Real Estate anywhere

My passion for the business strengthens my relationships with my clients, and I take their buying and selling decisions very seriously. Joining Cashman Partners has been a delight, since we share the same values and personal approach to our work. I bring the knowledge and experience needed in today’s dynamic real estate market, and feel strongly about commitment to detail and genuine customer care which collectively bring my clients the best level of service. Additionally, I actively engage in volunteer work with various charitable organizations.

Over the years I have held several notable positions in our industry including State Secretary and President of the Scottsdale Women’s Council of REALTORS®, as well as director of North Scottsdale’s REALTOR® Marketing Session. I’m also a proud alumna of the Leadership Academy, Class XIII.

When I’m not immersed in Real Estate, my other passions include traveling to sandy white beaches, cooking, and of course family time with my husband of 36 years, our two sons and their families, and our two pups Izzy & Penny.

Originally from the Boston area I’m considered an Arizona native, having moved here in the early 1980′s. My husband Andy and I raised our two sons Bryce and Bradley here in Scottsdale, and now we also spend time in the Piemonte wine region of Italy where we purchased a home. As dog lovers we enjoy our Australian Shepherds Cooper & Tucker who keep us on our toes! I am blessed with a rich community of family, friends and real estate industry partners.

602.339.2680

cashmanpartners.com

sally.cashman@russlyon.com

I have nearly 40 years of professional sales experience, starting with Xerox Corporation after graduating from ASU. Bringing my corporate training to the small business world, I spent the following 20+ years as owner and president of Cashman-Edwards, serving some of the largest brands in the food industry. Having both large company experience and hands-on business management expertise brings together the best of both worlds for my career in real estate.

Building my Cashman Partners team has been incredibly rewarding. Our fresh, personalized approach brings together technologically savvy marketing, creativity and true partnership with our buyers and sellers.

TEAM
REALTOR®
Sally Cashman Sally Cashman
FOUNDER |

602.290.2688

cashmanpartners.com

lauren.emig@russlyon.com

Born in New York and raised here in Arizona, I have called Scottsdale home for over 50 years. Along with my husband Charles, we raised our twin boys and daughter, and now spend most of our downtime cooking, spending time with family and friends, and playing with our 5 dogs.

After graduating from ASU, I spent the majority of my early professional career as media director for a top local advertising rm. I then became a marketing director for an emerging medical company before pursuing my passion in real estate. Working for a local home builder I developed and grew their custom home division.

With a background in marketing, home construction and renovation and over 14 years in the Scottsdale real estate market, I have delivered results for my clients in all types of residential transactions including resales, new construction and land. I offer expertise in identifying key features that add value to your home, in order to obtain top dollar. Providing my clients with a unique and wide range of skills to help them achieve their goals is a privilege and a passion.

Lauren Emig REALTOR®

Luxury is an Experience. NOT a Price Point.

The Tiffany Blue Box® is synonymous with a promise of something wonderful inside. This coveted box represents a treasure of quality, elegance, and craftsmanship. We feel special having received it. What could it be? Maybe it’s a diamond ring or a crystal decanter. Or it could be a sterling charm. Whatever it contains, we know it is made with the utmost in care and enduring quality, regardless of the cost.

Our Russ Lyon Sotheby’s International Realty® brand is recognized for serving the luxury market, but our blue and white box delivers properties of all price ranges in all types of markets. Whether you have a condo or a luxury estate, Cashman Partners | Russ Lyon Sotheby’s will list and sell your special property with the utmost attention to detail and deliver a seamless transaction. We invite you to unwrap the possibilities!

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Ready to Sell. What Happens Next?

CASHMAN PARTNERS MARKETING.

The expertise, market knowledge and creativity we provide are essential to marketing your home, and ultimately to bringing you a qualified buyer and closing the transaction. This work flow is impeccably managed by our team, with your partnership.

Review & sign our property marketing agreement

Schedule & attend professional photos, live motion video & drone

Activate your new listing on our MLS and syndicated global sites

Promote your property regularly through our robust print & digital platforms

Discuss & implement effective pricing strategy

Carefully craft listing copy with floor plan & property features list

Deliver & place your blue & white Russ Lyon Sotheby’s sign

Consistently communicate showing feedback and provide regular market updates

Make suggestions for pre-listing home prep to maximize impact

Create a buzz by sharing your home with our vast network of colleagues

Establish protocol for showings, tours & open houses with your approval

Bring you the perfect buyer for your home!

CASHMAN PARTNERS DIGITAL. Content Rich & Mobile Friendly. cashmanpartners.com Interactive Search Maps Community Pages Property Video Gallery

CASHMAN PARTNERS SOCIAL.

Multiple Marketing Platforms for the Most Valuable Audiences.

• ActivePipe

• Facebook

• Google

• Instagram

• Issuu

• LinkedIn

• YouTube

We Have an Offer! What Happens Next?

CASHMAN PARTNERS ROAD TO CLOSING.

Now that we have an offer, we must make sure the transaction comes to fruition. This is where many deals fall apart, and is why you need strong negotiators and advocates working on your behalf. We meticulously manage transaction documents and a long list of critical deadlines.

Present & review offers in detail and explain process

Review results of buyer inspections together & prepare response

Consistently communicate with you throughout the process

Negotiate terms of any offers & discuss our strategy

Offer concierge assistance to help you with any agreedupon home repairs

Coordinate final walk throughs & reinspections with your approval

Navigate buyer inspection period & attend inspection summary

Meet appraiser at the property with supporting comps and information

Help to assemble pertinent information for the new buyers

Assist in utility transfer and any other subscriptions or plans in place, gather keys & openers

Review final docs with title to ensure contract details have been properly implemented

Buyer deposits remaining funds, your home closes and records. Congratulations!

NOTHING COMPARES TO WHAT’S NEXT.

We appreciate the opportunity to be your partners!

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