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Info Accepted Projects Academic Projects Unapproved Versions and proposals Unapproved Versions and proposals

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info

I u l i a C a s i n a Ta r l e a , 25.02.1998 Cluj Napoca, Romania

Graphic Design, Logo, Branding, Visual Identity, Social Media, Photography

casinatarlea@gmail.com +40745419539

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accepted projects METRICA - TOPOGRAPHY AND CADASTER COMPANY /branding, logo design, print

Branding for METRICA, visuals focused on topographic contour lines, pin point for the logo suggesting the identity of the the company. The main three colors of the brand itself are lead colors on maps - green, gray and the versatile, universal white to balance them all. The materials here showcase logo, proďŹ le picture and cover picture for social media, car sticker, business card, document folder, envelope and document template. The whole design process was lead by the keywords modern, precise, strong, geometrical, different so as to represent at full potential the idea and the values of METRICA.

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accepted projects BOARDGAMERS CONVENTION / ZILELE JOCURILOR - BOARDGAMES CONFERENCE /rebranding, logo design, print, social media

Since 2017, when I first took up this project, I worked at creating the visual identity for every event that Boardgamers Convention organized. The actual conference happens once per year, now they also have a camp, which I am also responsible for in terms of branding and building their image. The materials showcased represent the whole branding and printing package from 2018, which I worked on from scratch, including the illustrations. In the same year, I updated a bit the logo I created a year before, in 2017 and this was the final version of it. The whole idea was to create something that was visually suitable for families, children, boardgames passionates, teenagers. It had to be something versatile,friendly, but to still have the `games` theme, to be colorful and interesting. This is what I came to. The final design package consisted of several posters with the schedule, the map, posters that could help people get orientation at


the location of the event, the official posters, the social media package with posts, proďŹ le picture and cover photos (both event and page), billboards all over the city, stickers, T-shirts for the volunteers, ag and yers.

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2019 6 | Portfolio


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