Cask & Still Magazine Issue 13

Page 18

18 | The Rant

What rises,

L FAL

MUST ALSO

The pandemic may have put paid to whisky brand ambassadors and the industry will be much poorer without them Written by Johanne McInnis

R

ule of thumb: Don’t start a conversation with ‘No offence but’, yet here I am once again. I glide in to host masterclasses, interview the likes of master blenders, international brand ambassadors and from time to time put a good story to paper – well screen, who still writes on paper? But amidst the headlines and stories I hear, I inevitably feel the elasticity of my patience snap and off goes the little muse that lives somewhere in the dark recess of my psyche – a middle aged man with a crumpled suit and disheveled hair (think Boris Johnson but much smarter) and… the rant is born. If you remember 1995 and drank whisky like I did, you likely recollect your first whisky festival. Otherwise get in the whisky time machine and strap in...

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Scripted, trained soulless individuals that likely don’t know how to pronounce Auchentoshan

09/12/2021 10:17:53


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