a&s Middle East No.12

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in 2023 grew

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EDITOR‘S WORD

Professional media for complete security solutions

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Mahir Hodžić, General Manager mahir.hodzic@asmideast.com

Adis Hodžić, CEO adis.hodzic@asmideast.com

Editorial Staff

Mahir Hodžić, Editor-in-Chief mahir.hodzic@asmideast.com

Orhan Hadžagić, Associate Editor orhan.hadzagic@asmideast.com

Emily Lin, Contributing Editor Emily.Lin@taiwan.messefrankfurt.com

Mirza Bahić, Journalist editorial@asmideast.com

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Sales Amar Pap, Business Development Manager amar.pap@asmideast.com

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International Associates Qatar – Mirsad Selimović, mirsad@techman.qa

a&s Middle East offers the latest news and insights on video surveillance, access control, intrusion detection, fire alarm, mechanical protection, man guarding, cyber security, artificial intelligence, IoT, big data, smart homes and buildings, industrial automation, information, communication technology to Middle East region professional channel players.

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Begin Your Path to the Security 50 with Us

Welcome to the latest edition of a&s Middle East. This issue celebrates a moment of renewed optimism for the global security industry, which is once again on a growth trajectory. As the world economy showed steady improvement, the security sector embraced this momentum. Emerging markets, particularly in the Middle East and North Africa, have played a crucial role in this recovery. Our annual Security 50 survey highlights the 50 largest global manufacturers in security. This ranking, which includes leading innovators in video surveillance, access control, and alarm systems, serves as both a benchmark of success and a roadmap for aspiring companies seeking to join this elite group. This edition features exclusive interviews with thought leaders who made this recovery possible. Bilal Chehime of Gallagher shares insights into the company’s unique approach to tackling challenges in the Middle East and North Africa, emphasizing innovation and adaptability as key pillars of success. Meanwhile, Walid Lahoud of ATERMES introduces the groundbreaking SURICATE Smart Surveillance System, an AI-driven, all-weather solution redefining threat detection and operational efficiency in the region.

Leo Levit, Chairman of the ONVIF Steering Committee, addresses the growing influence of artificial intelligence on video authentication and integrity. His perspective sheds light on the evolving standards required to maintain trust and reliability in a rapidly changing technological environment. So, as you explore this issue, consider it a call to action. The expertise and innovations featured are designed to inspire your journey toward becoming a leader in the security industry, with the potential to earn a coveted place on the Security 50 list. With a focus on empowerment, collaboration, and innovation, this edition of a&s Middle East is your guide to unlocking new opportunities along the way.

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Mahir Hodžić, General Manager

EQUINIX AND OMANTEL OFFICIALLY OPEN SALALAH SN1

Equinix, Inc. (Nasdaq: EQIX), the world’s digital infrastructure company™, has officially opened its state-of-the-art data center in Salalah, Oman, establishing a significant new interconnectivity hub that will transform global data flows. Strategically located in the coastal city of Salalah, the new data center – SN1 – is built in cooperation with Omantel, a regional leading telecom and technology provider in the Middle East. The facility is commercially and operationally managed in full by Equinix as a carrier neutral and open access Equinix International Business Exchange™ (IBX®) data centre. This marks the second carrier-neutral data center built in Oman, following the success of MC1 in Muscat, and Equinix’s sixth facility in the Middle East, complementing its existing operations in Dubai and Abu Dhabi. SN1’s unique location in Salalah optimizes the routes of several highly strategic connections, offering a more direct and cost effective reachability for businesses and service

providers across four continents. SN1 will significantly reshape traffic flows across the Middle East and beyond, reducing latency and improving the resilience of global networks. The facility will also feature direct fiber con -

nectivity to Equinix’s MC1 data center in Muscat, providing carriers, hyperscalers, content providers, and cloud service providers the ability to co-locate their critical infrastructure and further enhance regional operations. n

MILESTONE JOINS THE EUROPEAN TECH ALLIANCE

The European Tech Alliance (EUTA) continues to grow and has now welcomed Milestone Systems as one of the world’s leading companies in data-driven video technology.

EUTA represents European tech companies that provide innovative products

and services to 500 million users. The alliance calls for boosting Europe’s tech competitiveness by having an ambitious EU tech strategy to overcome growth obstacles, making a political commitment to clear, targeted, and risk-based rules, and enforcing rules

consistently to match the globalized market we are in.

EUTA’s Secretary General, Victoria de Posson, said: “We are delighted to extend a warm welcome to Milestone as the newest member of the European Tech Alliance. Ahead of the Danish EU Presidency in 2025, we look forward to working more closely with Nordic European tech companies. The upcoming months will be critical to unleash the full potential of Europe’s tech companies and establish its leadership both domestically and globally.”

Milestone Systems CEO, Thomas Jensen said: “Milestone Systems are looking forward to all the important work ahead in The European Tech Alliance – the only association exclusively representing tech companies born and bred in Europe. That aligns well with Milestone’s identity and key focus areas. Building responsible, data-driven video technology including artificial intelligence-based analytics enables innovation across a variety of sectors, creating new opportunities. But we must do this responsibly by respecting privacy and protecting data. n

SECURE DOMAINS STARTS OPERATIONS IN MIDDLE EAST

Secure Domains, the first cloud native cybersecurity platform in the GCC specializing in DNS security, today announced the launch of its operations in the Middle East and Africa. As a cloud native cybersecurity vendor, Secure Domains helps organizations protect their users, data, and applications against advanced threats in a borderless infrastructure. The company is also the first vendor in the GCC to deliver unparalleled cloud-based DNS security services through its flagship SaaS product, DNS Armor.

“DNS security is crucial in today’s cybersecurity landscape due to its critical role in preventing cyberattacks. The launch of our operations marks a significant step in Secure Domains’ commitment in reshaping the cybersecurity and tech industry across the GCC and Africa region leveraging AI and ML. We are a customer centric organization fully focused on delivering key values related to reducing cyber risk, increasing productivity and optimizing cost while maintaining compliance,” said Wissam Saadeddine, Co-Founder of Secure Domains.

“As organizations in the region undergo digital transformation and adopt emerging technologies like SD-WAN and cloud computing, their security exposure expands. This leaves connected devices and networks more vulnerable to a range of

cyber threats. We are excited to bring our expertise and advanced solutions to help organizations safeguard their operations against evolving cyber threats. We also look forward to supporting the UAE’s journey towards a more secure digital future,” Mohammed Al Tenbakji, Co-founder of Secure Domains added. n

DUBAI POLICE LAUNCH CYBER CRIME UNIT TO COMBAT ONLINE OFFENSES

In a strategic move to address the rising tide of online criminal activities, Dubai Police have inaugurated a specialized cyber crime unit. This initiative has already yielded significant results, including the apprehension of individuals operating from abroad, achieved through collaboration with international security agencies.

Brigadier Nasser Syed Razooqi, Assistant Commander-in-Chief of Dubai Police, highlighted a recent case where the unit

successfully identified and located a suspect distributing illicit images via email from outside the country. This was accomplished with assistance from foreign security counterparts.

The newly formed electronic services department is dedicated to tracing cyber criminals to their origins. Personnel within this unit have received specialized training overseas to enhance their capabilities in addressing security-related challenges.

Brigadier Razooqi emphasized the growing importance of combating cybercrime in an era of widespread internet usage. Over the past 18 months, Dubai Police have implemented advanced internal and external networks to effectively manage emerging cyber threats. The force has encountered and mitigated several security breaches through cyber-attacks, often in partnership with other agencies. n

SIEMENS PARTNERS WITH UAE GOVERNMENT TO ENHANCE SUSTAINABILITY IN PUBLIC BUILDINGS

Siemens has secured a significant contract to retrofit 60 government buildings in the United Arab Emirates (UAE) with advanced Internet of Things (IoT) sensors and software, aiming to reduce energy and water consumption by 27% annually across these facilities. This initiative is part of the UAE’s broader strategy to achieve net-zero emissions by 2050. The project follows successful retrofits of seven buildings belonging to the Ministry of Energy and Infrastructure, where Siemens implemented energy efficiency and user comfort solutions, resulting in a 20% reduction in energy and water usage. The upcoming phase will focus on healthcare and education facilities, utilizing the insights gained from the initial retrofits.

Siemens plans to upgrade heating, ventilation, and air conditioning (HVAC) systems, integrate movement and lighting

sensors, and install centralized building management systems to optimize energy management. These measures are

expected to significantly reduce carbon emissions and enhance operational efficiency. n

QATAR’S NATIONAL CYBER DRILL 2024 ENGAGES 1,600 PARTICIPANTS

The National Cyber Security Agency has announced the launch of the eleventh edition of the National Cyber Drill, titled “Zero-Day Survival” which will run from November 17 to 28,2024, bringing together over 170 critical entities from across the nation. The announcement was made during a press conference held on Tuesday, November 19,2024 in the presence of prominent

media representatives. The 2024 edition of the National Cyber Drill aims to assess the readiness of participating entities in responding to zero-day vulnerabilities, which are considered unknown security gaps that attackers exploit before they are identified or patched.

In addition, the drill will test preparedness across three core pillars of cybersecurity readiness: the human element, technological resilience, and operational capability. In this regard, Mr. Khaled Al Hashimi, Director of National Cyber Enablement and Excellence Affairs at the National Cyber Security Agency, said “Since their inception as a pioneering initiative in 2013, the National Cyber Drills have become an essential annual exercise. They play a vital role in identifying vulnerabilities, enhancing response and recovery strategies, and ultimately safeguarding national stability.”

Al Hashemi emphasized that these drills are a key measure of institutional and individual readiness to combat cyber security risks. They contribute to strengthening economic and organizational growth while enhancing human capabilities, aligning with the pillars of Qatar National Vision 2030. Mr. Mohammed Al-Mannai, Director of National Cyber Program Delivery Department, highlighted the that this year’s drill will involve more than 1,600 participants from 12 different sectors. n

GCORE & EZDITEK’S AI FACTORY REVOLUTIONISES KSA

Gcore, the global edge AI, cloud, network, and security solutions provider, and Ezditek, an innovator in data centre and digital infrastructure services in the Kingdom of Saudi Arabia (KSA), have launched a joint venture focused on providing high-performance AI infrastructure in the KSA.

The joint venture will develop an ‘AI factory’, which can be used for building, training, and deploying generative AI solutions locally and across the globe.

The joint venture brings together Gcore’s expertise in cloudbased AI infrastructure and Ezditek’s innovative approach to sustainable and AI-centric data centre design and build.

The joint venture is the result of an agreement signed by Gcore and Ezditek in May 2024 and will support the KSA’s position as a pioneering global AI hub. The incorporation process of the joint venture is currently underway and is subject to regulatory approvals, including from the General Authority

for Competition in the KSA.

The AI factory will be deployed in an Ezditek data centre and be home to tens of thousands of GPUs that will empower organisations to train and deploy sophisticated generative AI models.

This will enable the rapid training and development of predictive analytics models, deep data analysis, and process optimisation, as well as a growing number of AI use cases. n

UAE HOSTS GLOBAL CYBER DIPLOMACY TRAINING PROGRAMME FOR WOMEN

The General Women’s Union (GWU), in collaboration with the International Telecommunication Union and the UAE Cybersecurity Council, on Wednesday wrapped up a two-day international training programme aimed at empowering women in cybersecurity governance and diplomacy.

The programme, held at GWU’s headquarters, was held under the patronage of H.H. Sheikha Fatima bint Mubarak (Mother of the Nation), Chairwoman of the General Women’s Union, President of the Supreme Council for Motherhood and Childhood, and Supreme Chairwoman of the Family Development Foundation (FDF).

The “International Programme for Training Women Trainers in the Arab Region and the World” brought together women participants from 22 countries across the Arab region and beyond.

The initiative targeted female policymakers in cybersecurity, professionals involved in peace and security initiatives, and women in technical fields seeking to broaden their skills to transition into strategic roles in cybersecurity policy and cyber diplomacy.

Through theoretical and hands-on training, the programme provided essential tools and facilitation techniques to equip women with the knowledge needed to

become trainers and leaders in national cybersecurity governance.

Topics covered included an overview of current cybersecurity threats, the implications of AI risks, and guidelines on national resilience strategies addressing legal, regulatory, and technical dimensions. Participants also gained insights into developing national cybersecurity strategies, engaging key stakeholders, and understanding the international landscape of cyber diplomacy. The programme reviewed ongoing UN discussions on cybersecurity and explored global standards for state conduct in cyberspace. n

(Source: WAM)

OPTIMISM PREVAILS AS SECURITY RETURNS TO GROWTH TRAJECTORY

n By: asmag.com Editorial Team editorial@asmideast.com

Looking back at 2023, we can see the security industry operated in a world that saw overall growth. According to the World Bank, the average gross domestic product (GDP) for the world in 2023 grew 2.6 percent year-on-year. For advanced economies, the United States performed

more prominently than the rest, rising 2.5 percent year-on-year. Emerging markets and developing economies gave a satisfactory performance, growing 4 percent in 2023. In particular, China’s GDP grew 5.2 percent year-on-year.

Top 10 companies

The positive sentiment is also felt in this year’s Security 50, featuring the Top

50 public-traded companies in physical security based on their 2023 revenue from security product sales. The Top 10 companies – namely Hikvision Digital Technology, Dahua Technology, ASSA ABLOY, Motorola Solutions, Axis Communications, Allegion, Tiandy, Hanwha Vision, TKH (Smart Vision Systems) and Aiphone – all registered 2023 y-o-y revenue growth ranging from single digits to low-double digits. Hikvision and Dahua

remain the world’s No. 1 and No. 2 security companies, with 2023 security product sales revenues of US$9.31 billion and $4.32 billion, respectively.

One new entrant appears on this year’s list: GWELLTIMES, a Shenzhen-based manufacturer of smart cameras, smart doorbells, and smart floodlights. There are also returning companies to Security 50 this year, namely TKH (Smart Vision Systems), DNAKE, JOVISION and Sparsh CCTV.

Growth trend seen

In total, 36 companies registered 20232022 revenue increases while 14 registered losses. The Top 10 growth companies were Sparsh CCTV, GWELLTIMES, Synectics, Kedacom, Evolv, MEARI, CP Plus, Allegion, NAPCO and ASSA ABLOY.

It’s worthwhile to note that all Chinese companies (except two) returned to growth this year. This is in stark contrast with last year when a majority of Chinese companies on Security 50 registered 2022-2021 revenue declines due to various internal and external challenges. Looking at this year’s list, we can clearly see that Chinese companies are experiencing a rebound, in keeping with China’s positive economic performance in 2023 on such factors as a rapid economic recovery post-COVID, government stimulus to boost demand in various sectors, and satisfactory export growth.

2024 yearly review

As for this year, the consensus is that the security industry will continue to see growth. This is more or less corroborated by our findings, which show that for companies that provided 2024 H1 reve-

nue figures, most of them are registering a year-on-year growth. This is indicative that security is finally experiencing a “return to normalcy” following COVID.

“In 2024, the security industry showed substantial growth, with the market returning to a sense of normalcy. i-PRO experienced consistent double-digit growth, and the sentiment was positive across the Americas, EMEA, and APAC regions. This growth was driven by our strategy to enhance engagement with system integrators and make AI edge computing technology a standard across most of our lineup,” said Gerard Figols, Chief Product Officer at i-PRO.

“The security systems integration industry saw many factors that contributed to growth, including an increased focus on physical and cyber security integration, a rising demand for cloud-based security solutions, growth in smart building technologies and IoT integration, continued modernization of systems and expanded adoption of AI and analytics – all contributing to enhanced security capabilities

for streamlined processes and better efficiency, scalability and flexibility,” said Eric Yunag, EVP of Product & Services at Convergint.

Indeed, growth in security this year has largely been driven by rising demands for advanced technologies, especially cloud and AI.

“A significant growth driver has been the increasing adoption of cloud-based solutions and SaaS models. This shift, which has been gaining traction for some time, is now fully underway, with larger enterprises leading the movement toward cloud or hybrid deployments. Additionally, the demand for artificial intelligence (AI) and Intelligent Automation (IA) solutions is becoming more prominent in security, although much of the current AI-related hype still needs to deliver concrete results,” said Despina Stamatelos, Senior Commercial Manager at Genetec.

“Cloud and AI are not new trends, yet we are observing changes due to increased adoption and customer recognition whereby the channel, in particular

Eric Yunag Executive Vice President, Products and Services, Convergint
Despina Stamatelos, Product Marketing Manager, Genetec
Jon Cropley, Principal Analyst at Novaira Insights
Chief Product Officer, i-PRO

integrators/installers, are transforming their own businesses to best sell these technologies,” said Jon Cropley, Principal Analyst, and Josh Woodhouse, Founder, of Novaira Insights. “For example, systems integrators are selling cloud solutions, packaging VsaaS and/or ACaaS with their own managed services, beginning to transition their own business models to recurring revenues. In the short to medium term these type of changes will have a greater impact on the industry overall than manufacturers integrating more cloud or AI into their products.” Edge AI solutions, meanwhile, should not be ignored, either. “Edge-based AI analytics and cloud solutions were prominent technologies in 2024. One of the challenges for cloud-based use cases is that transferring video data to/from the cloud can be costly. Performing AI-based analytics solely in the cloud adds to this cost and can add unacceptable delays, which is why edge-based analytics processing is essential. Processing AI-based analytics within the camera on uncompressed images increases accuracy while ensuring that only the lightweight metadata describing events and attributes is transferred to the cloud for further analysis,” Figols said.

Notable M&A cases

This year also witnessed some notable merger and acquisition cases as the industry continued to consolidate. These include Vitaprotech Group’s $145 mil-

lion acquisition of the security business of Identiv; Honeywell’s $4.95 billion acquisition of Carrier’s security business, which included LenelS2 (the deal was announced in December 2023); and Milestone’s mergers with BriefCam and Arcules – deals that combined the companies’ strengths in video management software, video analytics and VSaaS to deliver complete video security solutions for users in different scenarios.

“2024 has been a year of major mergers and acquisitions in the security sector. Notably, leading security companies have aggressively pursued deals with AI-driven analytics firms, enhancing their capabilities in predictive surveillance and automated threat detection. For many in the industry, this consolidation trend has proven beneficial as it has accelerated the deployment of innovative technologies and helped streamline the development of more integrated solutions,” said Aditya Khemka, MD of CP PLUS.

Ongoing challenges

Despite the positive outlook, certain challenges still linger. One of them is the continued rampancy of cyberattacks, some of which were launched using networked security devices.

“The threat of cyberattacks has not decreased during 2024, with more highprofile breaches, major data hacks, and more warnings about the potential for sophisticated attacks sponsored by hostile states. So, cybersecurity remains

one of the biggest challenges facing the security sector,” said Alex Lee, Senior Sales Manager at IDIS. “Addressing this challenge requires comprehensive data protection strategies and robust physical security measures. For video technology vendors and suppliers, designing cybersecurity into their surveillance devices and software that encompasses multi-layered defenses is vital.”

Meanwhile, stricter regulations regarding data privacy, particularly for AI-based facial recognition and behavioral analysis technologies, have posed additional hurdles.

“Companies in 2024 have had to navigate complex legal landscapes while ensuring their solutions remain both compliant and effective. Moving forward, these challenges are expected to persist,” Khemka said.

“Nonetheless, at CP PLUS, we believe that while the challenges are formidable, they have also presented opportunities. The focus on innovation has led us to partner with tech giants that bring different perspectives to solving these issues. We are also trying to adopt collaborative efforts with governments and regulatory bodies to help shape policies, thus ensuring smoother compliance.”

Yunag cited the following as some of the challenges facing the industry: labor shortages and skill gaps within the workforce, supply chain inefficiencies, rising budget restrictions, and increased security concerns regarding critical infrastructure. “These concerns are especially prevalent as many organizations still rely

on complex, traditional security system architectures. While these challenges are likely to continue into 2025, leaders can look to overcome them by developing highly customized training programs to ensure their employees are upskilled on the latest skills and technologies, implementing innovative security program strategies to help streamline daily processes, and strengthening industry relationships and partnerships to modernize system integration capabilities,” he said. Finally, regional conflicts – in particular the wars in Ukraine and the Middle East – have also created an impact, bringing opportunities as well as risks. “Regional conflicts had a noticeable impact on the security industry. Demand for surveillance systems increased, particularly in sensitive areas such as critical infrastructure. The conflicts increased the need for fast, AI-supported surveillance solutions for real-time threat detection. In addition, higher government spending on defense and security supported market growth,” said Thomas Lausten, CEO of MOBOTIX. “The international order is less stable now than at any time since the end of the Cold War, with devastating regional conflicts and the growing threat of worse to come,” Lee said. “For businesses and governments, the negative consequences are multiple and varied and hard to predict. Still, they are perhaps best summed up as increased instability, less foreseeable risks, and potentially far worse harm. From disruption to global shipping to the impact of forced migration, from increases in international tension leading to the imposition of tariffs to the development of new weapons and new ways of waging war, we are living in a more dangerous world.”

That said, businesses need to diversify their supply bases and adopt more flexible

manufacturing strategies to overcome this challenge.

Next year

As for the near term, the security industry is on a growth path. According to a recent joint report by SIA, ASIS and Omdia, the 2022-2026 compound annual growth rate for the physical security equipment market is forecast to be 8.2 percent, and 6.9 percent for the physical security services market.

That said, growth is set to continue in 2025 as the industry faces greater certainty and continues to adopt advanced technologies and solutions. “2025 is set to be a more positive year for growth.

Some of the geopolitical disruptors in 2024 were caused by a packed election schedule worldwide. 2025 will see more effects from the new governments established in many countries in 2024, with new government investment plans enacted and greater certainty for private sector investment decisions,” Cropley and Woodhouse said.

“We anticipate growth to continue into 2025, with key drivers being the ongoing adoption of ACaaS and VSaaS. These technologies will remain central to the industry’s evolution as organizations look for scalable, flexible, and efficient security solutions,” Stamatelos said.

Lausten echoed their points. “Looking ahead to 2025, further growth is expected, building on the progress made in 2024. Ongoing urbanization, increased investment in smart cities and continued geopolitical instability will drive demand for advanced security solutions.

Key growth drivers include the increased rise in AI and software-based analytics, particularly behavioral analytics, the expansion of cloud-based security platforms

and a greater focus on cybersecurity and NDAA-compliant systems. The increasing focus on sustainability and energy-efficient solutions will also influence the market in the near future,” he said.

“Some expect that 2025 will bring new innovations, particularly in the areas of quantum cryptography and autonomous drone surveillance. Quantum encryption, with its potential to secure communications against even the most advanced cyber threats, could redefine the future of cybersecurity. Autonomous drones equipped with AI could play a larger role in monitoring vast, remote areas with minimal human intervention,” Khemka said. “On the horizon, next-generation biometrics such as gait recognition and voice identification could also become mainstream, offering more sophisticated methods of securing sensitive environments. These innovations will help address the ever-evolving challenges faced by security professionals, ensuring that the industry remains ahead of the curve in terms of both physical and cyber threats.”

Diversifying from security

For 2025, there is also the trend – and this is particularly noticeable in China – that companies diversify away from security, focusing on solutions beyond security in different fields such as education. For example, some Chinese companies provide solutions that not only keep the campus safe, but also monitor if there’s any bullying going on, or if students are happy in class so as to understand the performance of the teacher. Some companies now position themselves as IoT/digitization companies, offering online meeting/streaming solutions and even EV charging solutions.

Conclusion

Aditya Khemka, Managing Director, CP PLUS
Alex Lee Senior Sales Manager IDIS
Thomas Lausten, CEO, MOBOTIX
Josh Woodhouse, Founder of Noviara Insights

GROWING DEMAND FOR AI AND IoT SECURITY SOLUTIONS

Each year we at asmag.com compile the Security 50 report listing the top companies in security and exploring the latest developments in the industry. So how did security fare this year? Will growth be seen in the near term? And how do companies adjust themselves to the latest trends? We asked high-level officials from the Top 10 companies to share their views and insights in this Q&A session.

How do you assess the overall security industry in 2024? What were some of the main growth drivers this year, and do you also expect further growth in 2025?

Allen Tang, VP, Hikvision International Business Center: In 2024, we’ve observed stable growth within the security industry, as security remains a fundamental need for society. Besides the video security business, there has been expansion in comprehensive security sectors like access control, video intercom, alarm systems, and commercial display areas. We are also seeing increased applications of our industry solutions in various sectors such as transportation, manufacturing, education, retail, and logistics. With these continuous developments, we do expect further growth in 2025.

Fu Liquan, Chairman and President, Dahua Technology: In 2024, the global economic recovery remains sluggish, local regions continue to experience volatility, and the international landscape is facing more uncertainties. However, we have also observed a rapid advancement in technologies such as artificial intelligence, foundation models, the Internet of Things (IoT), and digital twins. These innovations are driving the ongoing deployment of new products and applications, further unlocking the potential of the smart IoT industry. Moving forward, opportunities and challenges will coexist, particularly in the context of accelerat-

ing digital transformation across various countries and regions, alongside a growing customer demand for intelligent, data-driven security solutions, which will become a strong driver for continued growth in the industry.

Ray Mauritsson, CEO, Axis Communications: There is an increasing global demand for safety and security that continues to drive market growth, a trend we expect to persist in 2025 and beyond. Additionally, advancements in technology are fuelling growth. As innovations presents new and better ways to address customer needs within the areas of safety and security, that generates increased interest and demand. And we see a growing interest for our products and solutions also outside the security industry.

Chuck Jeon, VP and Head, APAC Sales Department, Hanwha Vision: The security industry in 2024 is really buzzing with activity and innovation. This year, we’ve seen a lot of growth, especially in regions where there’s been a lot of infrastructure development and urbanization. As these cities expand and new projects come up, the demand for advanced security solutions has really taken off. Another big driver has been Artificial Intelligence (AI). Edge AI cameras, in particular, have been a game-changer. They process data locally, which cuts down on latency and bandwidth usage, and they offer real-time analytics and enhanced security features. Looking ahead to 2025, I think these trends will keep pushing the industry forward, with even more sophisticated AI capabilities making surveillance even more effective.

In your view, what are some of the market or technology trends that are especially significant in the security industry right now, and how have they influenced your business strategy/direction as a result?

Allen Tang: I think one of the most significant trends today is the rise of AIoT, the convergence of AI and IoT. AIoT technologies are taking security applications to a new level, enabling industries to go beyond traditional security measures. AIoT supports digital transformation across vertical industries by solving their daily operational challenges and fostering a more intelligent, connected, and efficient world. Our business strategy has been focused on leveraging AIoT technologies, products, and solutions to enhance not just security, but overall operational effectiveness across different industries.

Fu Liquan: Nowadays, the security industry is accelerating in the direction of intelligence. With the continuous breakthroughs in artificial intelligence and IoT technology, the market demand for intelligent security solutions continues to rise. In 2023, the company upgraded the Dahua Think#2.0 strategy from intelligence to integrated intelligence, and continued to focus on two core businesses: city and the enterprise. We will continue to focus on these two core businesses and will firmly implement two technological strategies involving AloT and IoT Digital Intelligence Platform to fully activate the data element value of video-based data, empower the construction of efficient governance systems in cities, and facilitate the digital transformation of enterprises. In addition, the global market’s focus on sustainable development is also increasing. We are committed to reducing carbon emissions through the implementation of green and clean technologies, the use of environmentally friendly materials, and the design of intelligent energy-saving solutions and emission reduction programs. We combine sustainable development with digital intelligence to empower biodiversity conservation, environmental protection, intelligent traffic management, smart energy, smart buildings,

smart education, safety production and many other areas, helping thousands of industries to develop in a sustainable, green and high-quality way.

Ray Mauritsson: A prominent market trend is the surging demand for security solutions. On the technology front, AI and deep learning are accelerating the use of analytics. Virtually any new network camera being launched features deep learning capabilities, which vastly improve the accuracy of analytics and thus enable more efficient automation of processes. It also means that cameras generate more and more relevant meta data that in a

dynamic way can be used in dedicated applications, whether they reside on prem or in the cloud. Moreover, AI, cybersecurity, sustainability, and other areas are facing heightened regulatory scrutiny. As a result, vendors must develop technologies and conduct business in ways that support customers’ compliance requirements.

Chuck Jeon: Right now, two of the most significant trends in the security industry are the advancements in AI and the increasing focus on cybersecurity. AI, particularly in the form of Edge AI cameras, has revolutionized the way we ap-

proach security. This capability is crucial for timely and effective responses to security threats. At Hanwha Vision, we’ve integrated these AI advancements into our product lineup, ensuring that our solutions are at the cutting edge of innovation. For instance, this year, we’ve introduced an innovative solution called the AI Box, which upgrades your existing non-AI cameras with our advanced AI capabilities.

Cybersecurity is another critical area. With the rise of interconnected devices and the IoT, ensuring the security of data and systems has become more important than ever. At Hanwha Vision, we prioritize

Fu Liquan, chairman of Zhejiang Dahua Technology
Ray Mauritsson, President & Chief Executive Officer, Axis Communications
Chuck Jeon, Vice president and head of the APAC Sales Department, Hanwha Vision
Allen Tang, Vice President of Hikvision International Business Center

cybersecurity in all our products, implementing robust encryption and security protocols to protect against cyber threats. This focus on cybersecurity not only safeguards your data but also builds trust and confidence in our solutions.

Given the fierce competition in the market, what strategy and action have you taken to beat the competition and achieve continued success in the market?

Allen Tang: We believe technological innovation is essential for market success. We heavily invest in R&D to develop innovative technologies, products, and solutions that meet market needs while helping customers enhance their security, safety, and operational efficiency. Hikvision has pioneered multiple perception technologies, including video, thermal imaging, x-ray, audio, vibration, temperature, and more. By driving technological advances and emphasizing industry collaborations, we work closely with our partners to empower industries with robust, intelligent solutions and deliver a broader range of products and solutions across diverse scenarios.

Fu Liquan: First, we possess robust research and development (R&D) capabilities. Over the years, we have

consistently invested more than 10% of our revenue in R&D, enabling us to continuously launch market-competitive products and solutions. In addition to maintaining investment in traditional video technology, the company continues to strengthen research, development and productization of multi-dimensional perception, AI foundation models, data intelligence, intelligent computing, cloud computing, software platforms, network communication, cybersecurity and innovative businesses such as machine vision, mobile robots, thermal imaging, automotive electronics, smart inspection, smart firefighting, storage, etc., which will continuously expand new highspeed growth points for the company. Second, the combination of global business layout and localized operation enables us to respond quickly to the needs of each regional market and provide customized solutions that enhance customer loyalty. Furthermore, we place great importance on ecological collaboration and work closely with our upstream and downstream partners to build a smart IoT ecosystem characterized by co-construction, win-win and symbiosis, thereby promoting the sustainable development of the entire industry.

Ray Mauritsson: We continue to develop high-quality, cutting-edge products and

solutions while expanding our portfolio beyond network video to include intercom, audio, and access control. We prioritize areas critical to our end customers, such as cybersecurity, quality, service and sustainability, recognizing that a stronger and broader offering also creates growth opportunities for our partners, which in turn strengthens our partner network.

Chuck Jeon: To stay competitive, our strategy includes continuous innovation to bring the latest technologies to our products. By focusing on understanding and solving our customers’ specific security challenges through proactive sales, we ensure our innovations are both relevant and effective.

Forming strategic partnerships with other tech providers ensures that Hanwha Vision’s solutions are seamlessly integrated with others, empowering customers to achieve optimal efficiency and customization.

We are also committed to incorporating sustainable practices into our operations and product development, aligning ourselves with global standards and achieving numerous international certifications, such as the recent ISO 37301. By staying on top of technological advancements and focusing on our customers’ needs, we’re aiming for continued success in the market. n

Novaira Insights

GLOBAL VIDEO SURVEILLANCE MARKET RETURNS TO GROWTH, REPORT FINDS

The global video surveillance market experienced a small growth in 2023, with China registering a decline that offset a larger growth seen in the rest of the world, a report by Novaira Insights noted. According to the report, released earlier this month, the global market for video surveillance hardware and software registered a 2023 growth of 3.4 percent, which was the combined effect of a decline of 2.7 percent in the Chinese market and an 8.2 percent growth for the rest of the world.

China is estimated to have remained the world’s largest regional market for video surveillance equipment, accounting for

companies. Given how well Chinese companies had always performed on Security 50, this was unprecedented.

As for 2023, a recovery trend in China’s economy was noticeable, with demands from various sectors picking up. Yet challenges remained in the country’s security/video surveillance market due to various factors including a reduction in government expenditures, the slow progress of some projects and a decline of the real estate market. Indeed, with large-scale municipal projects such as the Xueliang Project being completed, the government’s investment in public security has slowed down.

Outside China, Novaira Insights noted growth in 2023 yet cited a decrease in unit shipments due to a lag between the channel and end-user demand

41 percent of the world market in 2023, the report said. However, it notes that this is a proportional decrease compared with two years prior when it accounted for 52 percent.

Chinese market sluggishness

The sluggishness in the Chinese security/video surveillance market began in 2022, when the country’s GDP growth registered at 5.1 percent, down from 9 percent for 2021, on several factors including COVID-induced lockdowns, a tumbling of the country’s real estate market and geopolitical tensions. The market for security and video surveillance took a beating as well. In fact, asmag.com’s 2023 Security 50 ranking found that of the 17 companies that registered 20222021 revenue declines, 12 were Chinese

Yet it’s also clear that Chinese video surveillance solutions providers are still on a path to continued technological excellence and innovation. Hikvision and Dahua for example have launched advanced solutions such as bi-spectral, multi-sensor and lowlight color cameras to meet users’ specific demands. Other Chinese companies also continue to roll out innovative video surveillance solutions for users in unique, niche applications such as smart transportation and smart factory. This bodes well for China’s video surveillance market which we believe will be on a growth trajectory again.

Outside China, Novaira Insights noted growth in 2023 yet cited a decrease in unit shipments due to a lag between the channel and end-user demand. “This lag was created by distributors overordering stock in 2022 in response to supply chain disruption. These supply chain issues

were largely resolved in 2023 but distributors first utilized their existing stock of equipment. 2023 also saw some softening of demand due to persisting economic uncertainties in several sectors and countries,” said Josh Woodhouse, Lead Analyst and Founder of Novaira Insights.

VSaaS market growing

An area where the report saw growth was VSaaS, with the United States leading the way in adopting cloud technology for video surveillance. According to the report, in 2023 the U.S. saw an increase of over 1 million cloud-connected cameras compared to 2022, even though the overall percentage of cameras with an active cloud connection remains low.

The data is somewhat in line with asmag.com’s own survey, “Edge Storage in Cloud-Based Video Security Applications,” conducted in conjunction with Micron. When asked whether respondents are currently offering cloud-based video security solutions, a majority of them, 62 percent, said yes. Of the 38 percent who aren’t, 47 percent of them said they will offer cloud video security in the next 12 months.

As for the video surveillance market this year, Novaira Insights gave a more positive assessment. “The Chinese market is forecast to grow, although it will remain well below its peak in 2021. Outside of China, market growth is expected to accelerate, driven by robust expansion in emerging markets such as India, Latin America, and the Middle East. Additionally, increased demand for cloud solutions in established markets like North America and Western Europe will contribute to this growth. As a result, the global market for video surveillance equipment is projected to grow by 8.4 percent in 2024, reaching a value of over US$27 billion,” the report said. n

SIA, ASIS & OMDIA

JOINT REPORT SEES NEAR-TERM GROWTH FOR PHYSICAL SECURITY EQUIPMENT, SERVICES

The security industry has clearly recovered from the devastating impact of COVID and is expected to see continued growth in the near term, according to a recent joint report by the Security Industry Association (SIA), ASIS International and Omdia.

The report, titled “Complexities in the Global Security Market: 2024 through 2026,” also finds the security industry is a major employer in the jobs market and will continue to be impacted by technology trends such as AI and cloud. This article takes a closer look at some of the key findings in the report.

Physical security equipment market

According to the report, the physical security equipment market is expected to hit a value of US$60.1 billion in 2024, up from $51 billion in 2022 and $56 billion in 2023. Furthermore, the value is expected to rise to $70 billion by 2026, translating into a compound annual growth rate of 8.2 percent from 2022 to 2026.

The report divides the equipment market into five categories, namely video surveillance, access control, intrusion alarms, fire detection and other security equipment. Video surveillance accounts for around half of the security equipment market globally, with China being the largest country market in terms of revenue, the report notes. It adds access control is the second largest equipment market, with North America estimated as the largest regional market and Latin America and the Middle East and Africa forecast to be the fastest growing.

The fire detection equipment market is a close third in terms of estimated market size, with North America again being its largest regional market, while

the intruder alarms market is the only equipment market forecast to grow slower than the fire detection market, the report states.

Physical security services market

The report also shed light on the physical security services market, which is much larger than the equipment market and is also experiencing an upward trend: it had a size of estimated $298 billion in 2022, $319 billion in 2023 and a forecasted $389 billion by 2026, translating into a CAGR of 6.9 percent from 2022 to 2026.

The report divides the security services markets into the following: security services, fire detection services, alarm monitoring and guarding. Security services refer to the services provided by security systems integrators and installers – a market that is impacted by several trends, including demand for predictive maintenance and building management systems (BMS), according to the report.

As for fire detection services, the report points out that fire system integrators in many regions are constrained by regulatory requirements, and, consequently, the pace of evolution, both in terms of fire equipment and services, is slower than in other industrial markets.

According to the report, the remote monitoring of intruder alarms and other physical security equipment is a large business, a market that is primarily

driven by the need to protect end user sites – in some cases, an alarm monitoring contract is a requirement of their insurance plan. The report adds North America remains the dominant regional market.

Meanwhile, the report finds guarding is the largest services market in contract security, and the role of guarding companies has changed in recent years.

“Traditionally, security guards would protect buildings and campuses by conducting regular patrols. The requirements are now more sophisticated, leveraging technology to augment and enhance the guarding operation,” the report stated.

Major provider of jobs

The report also points out the security industry is an important employer across the world. It cites Omdia as estimating over 30 million people (fulltime equivalent) are directly employed across the physical security and fire detection channel. The figure breaks down into 35,000 employees in distribution, 210,000 in equipment and software, 980,000 in security services, 28.55 million for frontline security, and 900,000 for CSOs, managers and consultants.

Technology trends

In terms of technology trends, AI and cloud continue to dominate in security, according to the report.

“AI is increasingly prevalent in the video surveillance market. Distributed architectures mean that the processing can be done on the camera, on a recorder or dedicated device, or in the cloud,” the report said.

“Video surveillance as a service (VSaaS) is an increasingly important business model. Many end users are seeking a blend of on-premises and cloud-based surveillance to address security and compliance requirements. Hybrid setups offer flexibility, allowing organizations to retain critical data onsite while leveraging the scalability and accessibility of the cloud for non-sensitive information.”

The report also cited sustainability and 4G/5G as trends to watch for. In terms of sustainability, a potential application would be to use video surveillance cameras to provide the sensor input for more sustainable smart city solutions, the report said. For the latter, there are several possible use cases across the market, specifically around machine vision, smart cities, and fleet management solutions, it said. n

ACCESS CONTROL MARKET IN ASIA: A 2024 OUTLOOK

As the physical security landscape evolves across Asia, access control systems have become more sophisticated, with biometric technologies leading the charge.

The region, known for its rapid digital transformation and tech-forward approach, is witnessing a surge in demand for more secure and convenient access solutions, with innovations like AI-powered facial recognition and contactless fingerprint technologies gaining significant traction.

In tandem with this technological growth, an increasing focus on data privacy and protection is influencing both product development and regulatory compliance, creating a dynamic environment for access control systems.

In this feature, we explore the key trends shaping the access control market in Asia through insights from industry leaders.

Biometric access control systems on the rise

The shift toward biometric access control systems in Asia is no longer a future trend but a present reality. Leading the innovation curve are AI-driven facial recognition and contactless fingerprint technologies, which are being integrated across sectors from banking to smart cities.

Hanchul Kim, CEO of Suprema, a South Korea-based global security company, explains that facial recognition technology has found a natural home in Asia.

“AI-driven facial recognition technology is particularly popular in Asia, where facial recognition is widely adopted in both public and private sectors for access control and security,” Kim said. “In many Asian countries, there is generally a higher level of acceptance of facial recognition compared to other regions.”

The rise of smart cities and the heightened need for public safety are pushing governments across Asia to adopt facial recognition for projects ranging from border control to public safety initiatives.

Countries like China, Japan, and South Korea have embraced these technolo-

gies, bolstered by strong governmental backing.

“Governments in several Asian countries have actively promoted the use of AI-driven facial recognition for public safety, and border control,” Kim pointed out. “These government projects have accelerated the adoption and development of the technology across the region.”

Steve Bell, Chief Technology Officer at Gallagher Security, further elaborates on the driving forces behind this growth.

He notes that the region’s “rapid digital transformation” and increasing demand for high-security solutions in sectors like banking and government are key factors in the widespread adoption of biometric systems.

“Biometric access is always expanding, but the latest innovations include advancements in facial recognition and contactless fingerprint technology, which enhance security and user convenience,” Bell said. “In Asia, these technologies are gaining traction due to increasing demand for high-security solutions in sectors like banking, government, and smart cities, driven by the region’s rapid digital transformation and focus on public safety.”

AI and data-driven innovations

AI plays a crucial role in enhancing the effectiveness of biometric systems by not only improving accuracy but also ensuring a more seamless user experience.

Kim points to Suprema’s efforts in leading the market with its AI-driven facial authentication access control, which has become a hallmark of cutting-edge security technology.

“Asian tech companies have been at the forefront of developing and improving AI and facial recognition technologies,” Kim said. “Suprema is one of major global security company based in Asia, that is leading the most advanced security technology including AI-driven facial authentication access control. Tech companies across China, Japan, and South Korea are driving innovation and making the advanced technologies more accessible and effective.”

AI’s role in enhancing security extends beyond facial recognition. It also aids in predictive analytics, helping organizations forecast potential security threats and respond preemptively.

By integrating these capabilities into access control systems, companies can

offer solutions that not only authenticate users but also contribute to overall security management in real-time.

Asian companies have similarly been incorporating AI in their systems to improve both security and user convenience. Industry experts have earlier highlighted that advancements in “contactless fingerprint technology” have been pivotal in maintaining hygiene standards and streamlining user experience, which has become increasingly important in the wake of the global pandemic.

Navigating the complexities of regional privacy regulations

While technological innovation in access control systems continues to flourish, the increasing emphasis on data privacy is shaping how these technologies are designed and implemented across Asia.

The region is slowly aligning itself with global standards for data privacy, although, as Kim acknowledges, it has generally followed behind Europe in terms of both the development and enforcement of comprehensive privacy regulations.

“Suprema complies with Korea’s Personal Information Protection Act (PIPA),”

Kim said. “It is one of the most stringent privacy laws in Asia, aligned with global standards, requiring companies to obtain explicit consent before collecting personal data. Also, Suprema complies with global standards such as GDPR, NIS2, PSTI, NDAA, ISO/IEC certifications continuously enhancing reliability of the products and services. At all stages from product design to development and offerings, Su-

prema adheres to all privacy and data protection regulation in the world.”

Beyond South Korea, other nations in the region are developing their own privacy frameworks, such as India’s Personal Data Protection Bill (PDPB), which is expected to bring significant changes to how companies manage personal data.

“New developments in regional privacy regulations are driving access control technologies to prioritize data encryption, user consent, and secure data storage,” Bell said. “These regulations are influencing manufacturers to adopt secure-bydesign principles, ensuring that biometric and mobile credential systems comply with local legal frameworks while maintaining robust security standards.”

The emergence of privacy laws has presented both challenges and opportunities for access control companies.

On one hand, they must invest in more secure data storage and encryption technologies, ensuring that users’ biometric data is not exposed to breaches. On the other hand, this regulatory push gives companies that can demonstrate compliance a competitive edge in markets where data privacy is a growing concern.

Future outlook: expanding market and technological innovation

The access control market in Asia is poised for continued growth, fueled by both innovation and regulation. As countries across the region adopt more stringent privacy laws, companies will need to balance technological advancements with

the need for robust data protection. For instance, further growth in mobile credential systems, which allow users to unlock doors using their smartphones. These systems, while offering convenience, will also need to meet the demands of new privacy laws, ensuring that user data remains secure and is not exploited without consent.

Moreover, the demand for high-security solutions in sectors such as healthcare, education, and critical infrastructure is expected to further drive innovation in access control systems.

Conclusion

Asia’s access control market in 2024 is a dynamic environment shaped by cutting-edge technologies, including AI-driven facial recognition and contactless biometrics, and a growing focus on data privacy regulations.

As the region continues its rapid digital transformation, access control systems will need to evolve in tandem with both technological innovations and regulatory requirements.

For companies like Suprema and Gallagher Security, the ability to navigate this landscape—balancing innovation with compliance—will be key to maintaining their leadership positions in this competitive market.

As more Asian countries implement stringent privacy regulations, manufacturers that prioritize secure-by-design principles and data protection will stand out as trusted partners in a region that is increasingly focused on both security and privacy. n

THE EVOLUTION OF VIDEO SURVEILLANCE MARKET IN ASIA: TRENDS IN 2024

The video surveillance market in Asia is witnessing unprecedented growth as sectors from retail to urban infrastructure integrate cutting-edge technologies to bolster security and operational efficiency.

In 2024, this market continues to evolve, driven by advances in AI-powered video analytics, cloud-based solutions, and the increasing adoption of smart city initiatives.

However, alongside these developments, growing concerns about data privacy and cybersecurity are pushing companies to prioritize secure, compliant, and flexible solutions.

In this feature, we explore the major shifts in video surveillance across Asia, drawing insights from industry leaders.

Growing demand across sectors

The demand for intelligent, connected video surveillance is surging across multiple sectors in Asia, including retail, healthcare, manufacturing, and transportation. As smart city projects proliferate, the role of video surveillance is expanding beyond traditional security functions to enhance operational efficiency and public safety.

Marie-Helene Mansard, Business Development Director for Asia Pacific at Axis Communications, highlights the transformative impact of new technologies:

“In Asia, there’s a rising demand for intelligent, connected video surveillance across sectors like healthcare, retail, and transportation, driven by hybrid cloud

technologies, 5G, and AI,” Mansard said. These technologies are enabling real-time data transmission and providing actionable insights that go beyond traditional solutions to improve decision-making across industries.

“This evolution has transformed video surveillance from basic motion detection to advanced AI-powered edge analytics, providing actionable insights that enhance security and operational efficiency in industries such as manufacturing and logistics,” Mansard added.

Vivotek has similarly observed a shift in the market, with demand growing across verticals.

“We observed that the demand for AI security solutions in Asia is evolving rapidly across various vertical markets, such as smart cities, retails, commercial sector,

manufacturing, industrial applications, healthcare and educational institutions,” said Allen Hsieh, Director, Global Marketing Division & Spokesperson at Vivotek.

AI-powered video analytics: enhancing efficiency and

accuracy

One of the most significant developments in the video surveillance market is the increasing use of AI in video analytics. AIdriven systems offer a level of efficiency and precision that traditional surveillance systems cannot match, reducing false alarms and enhancing the ability to identify critical events.

According to Hsieh, the company’s investment in AI solutions has been wellreceived by users across the region.

“The AI’s video analytics capabilities are highly effective in improving the efficiency of identifying critical events and genuinely addressing the real security pain points faced by users,” Hsieh said. “This shift is particularly relevant for high-traffic environments such as smart cities, where AI can help streamline operations and provide enhanced security.”

Axis Communications is also at the forefront of AI integration, with Mansard emphasizing that “AI is revolutionizing video analytics in surveillance, enhancing efficiency by reducing false alarms and improving object recognition.”

Axis cameras can now identify objects like cars and people, providing real-time insights for immediate action.

“Customers now expect more than just recording - they want insights and alerts,” said Mansard, noting that AI can generate actionable reports for security teams to act on. The integration of AI with edge devices also improves processing speed, making it ideal for applications in retail and transportation where latency can be critical.

The role of video surveillance in Asian smart cities

Smart city initiatives are gaining momentum across Asia, with video surveillance playing a pivotal role in ensuring public safety and enhancing urban management. The integration of AI and video analytics allows cities to monitor and respond to events in real time, improving not only security but also the efficiency of public services like traffic management and emergency response.

Hsieh sees significant potential in smart city projects across Asia, noting that “Video surveillance will play a crucial role in urban development, as it can help businesses and governments create a secure environment while also enhancing operational efficiency.”

The company has already accumulated many successful cases in the Asia-Pacific

region, including in Taiwan, New Zealand, Australia, and India.

“The Indian government is actively promoting smart cities, and this year there will be significant project achievements in the public sector,” Hsieh added.

Axis Communications is similarly focused on smart city projects, particularly in the areas of public safety, mobility, and environmental monitoring. Mansard pointed out that in one major Asian city, Axis implemented a system to monitor water levels and trigger audio alerts during floods.

“Our IP Audio systems are vital for realtime public announcements and emergency alerts,” Mansard explained, adding that Axis’s technology is also used for gunshot detection in an Indian city, showcasing the importance of video and audio integration in public safety initiatives.

The shift to cloud-based surveillance

As cloud technology becomes more widely adopted, the video surveillance market is shifting toward hybrid cloud solutions that combine the advantages of edge, cloud, and on-premises systems. This flexibility allows businesses to meet specific operational needs while benefiting from the scalability and efficiency of cloudbased solutions.

Vivotek’s VORTEX cloud service is designed to help users seamlessly transition

to cloud-based surveillance. “VORTEX provides intelligent and easy-to-use data analysis services to customers,” explained Hsieh.

The service’s hybrid cloud architecture enables video data to be stored and analyzed directly within the camera via edge computing, with backup stored in the cloud. This reduces the bandwidth and storage limitations that have traditionally posed challenges for large-scale video surveillance systems.

Axis Communications is also leveraging hybrid cloud technologies to enhance its video surveillance offerings.

“5G enables real-time data transmission, facilitating integration between edge and cloud analytics, which is crucial for instant insights in smart city applications like traffic management and emergency response,” said Mansard.

Axis’s new Camera Station VMS allows customers to process information across cloud, edge, and on-premises, providing the flexibility needed to adapt to different operational requirements.

Addressing data privacy and cybersecurity concerns

With the increasing reliance on cloudbased video surveillance, concerns around data privacy and cybersecurity have come to the forefront. Both Vivotek and Axis Communications are taking proactive steps to ensure their systems remain secure and compliant with regional regulations.

Hsieh emphasized that “ensuring the safety and security of data is our company’s priority.”

The company’s VORTEX platform uses advanced encryption, key-encrypted SD cards, and industry-standard compliance measures to protect data across the network, cloud, and hardware. The company also monitors for vulnerabilities and addresses security issues proactively, ensuring that its platform remains robust against emerging threats.

Axis Communications takes a similar approach, with Mansard highlighting the importance of “privacy by design” in cloud-based surveillance solutions.

“Features like privacy shields can mask sensitive areas in footage, helping customers in healthcare, schools, and businesses comply with legal requirements,” Mansard said.

On the cybersecurity front, Axis is preparing for future threats, such as those

posed by quantum computing, by implementing quantum-resistant encryption and adopting a Zero Trust security model.

“Balancing compliance, security, and efficiency is crucial for protecting data in cloud-based surveillance systems,” Mansard added.

Future challenges and opportunities

While the video surveillance market in Asia is poised for continued growth, several challenges lie ahead. Data privacy, cybersecurity, and regulatory compliance will remain key concerns as more countries adopt stricter laws governing the use of video surveillance technologies. Companies anticipates challenges around regulatory and compliance issues, cybersecurity risks, and infrastructure limitations in the coming years. However, they believe that these challenges also present opportunities for innovation, particularly in the development of secure, scalable solutions that can meet the diverse needs of the region.

Axis Communications also expects the regulatory landscape to evolve, with countries in Asia possibly adopting stricter AI regulations following Europe’s lead. “As regulations evolve, we anticipate key challenges in the Asian video surveillance market over the next 2-3 years, but our proactive approach aims to ensure compliance and build trust across the ecosystem,” said Mansard.

Conclusion

As we look at 2024 and beyond, the video surveillance market in Asia is at a pivotal moment. With AI-driven video analytics, hybrid cloud solutions, and smart city projects driving growth, the demand for intelligent, connected surveillance systems will only increase.

However, the challenges of data privacy, cybersecurity, and regulatory compliance will require companies to innovate continuously and remain adaptable.

For industry leaders like Vivotek and Axis Communications, the focus remains on providing flexible, scalable solutions that address both operational needs and security concerns. By leveraging AI, cloud technologies, and robust security frameworks, these companies have to be positioned to meet the evolving demands of the market and contribute to a more secure, efficient, and connected Asia. n

Bilal Chehime, Gallagher Middle East & North Africa

EMPOWERMENT, INNOVATION, AND COLLABORATION DRIVE OUR SUCCESS IN THE MIDDLE EAST

Speaking to a&s Middle East, Bilal Chehime delves into Gallagher’s transformative approach to security technology and discusses how the company is addressing emerging challenges in the MENA region through its own business philosophy

a&s Middle East: You have been at the helm of Gallagher for almost two decades now. What is your leadership philosophy, and how has it shaped Gallagher’s direction in the Middle East?

Chehime: Throughout my nearly two decades at the helm of Gallagher, my leadership philosophy has centered around three core principles: Empowerment, Innovation, and Collaboration. These guiding tenets have not only shaped my approach to leadership but have also been instrumental in driving Gallagher’s growth and direction in the Middle East. In summary, my leadership philosophy has been fundamental in shaping Gallagher’s identity and strategic direction in the Middle East, allowing us to navigate challenges and seize opportunities effectively while fostering a culture of excellence and resilience.

a&s Middle East: What sets Gallagher’s access control solutions apart from competitors in the Middle East?

Chehime: Gallagher’s access control solutions stand out for its robust cyber security hardware platform globally due to their cutting-edge technology, scalability, reliability, user-centric design, and strong local support. We are committed to providing custom solutions that address the unique challenges faced by businesses in the region, establishing Gallagher as a trusted partner in security management system and perimeter pulse monitoring fence and access control system on one platform. Through continuous innovation and a focus on customer satisfaction, we aim to maintain our leadership position in the access control market.

a&s Middle East: How do your perimeter security systems address the unique challenges of the region’s critical infrastructure?

Chehime: Gallagher’s perimeter security systems are equipped to tackle the unique challenges associated with critical infrastructure in the Middle East through robust detection and deterrence technologies, environmental resil-

ience, integration capabilities, regulatory compliance, rapid response features, scalability, and strong local support. By proactively addressing these challenges, we help ensure the safety and security of vital assets and infrastructure in a region characterized by complexity and high stakes.

a&s Middle East: Can you elaborate on the integration capabilities of Gallagher’s software solutions for businesses in the region?

Chehime: Gallagher’s software solutions provide extensive integration capabilities that enable businesses in the Middle East to create customized, efficient, and effective security infrastructures. Through unified management, open architecture, robust APIs, and integration with various systems, Gallagher empowers organizations to enhance their security operations, respond dynamically to events, and adapt to changing business needs. This strategic approach not only strengthens security but also supports broader operational objectives, making Gallagher a

Gallagher’s access control solutions stand out for its robust cyber security hardware platform in the Middle East due to their cutting-edge technology, scalability, reliability, user-centric design, and strong local support

preferred partner in the region’s security landscape.

a&s Middle East: How is the Mobile Connect App transforming mobile access control in the Middle East?

Chehime: Gallagher’s Mobile Connect App is transforming mobile access control in the Middle East by enhancing convenience, improving security, and integrating seamlessly with existing systems. Its user-centric design, real-time communication capabilities, and adaptability to regional needs make it a game-changer in promoting mobile access solutions. As businesses continue to evolve in response to technological advancements and shifting workforce dynamics, the Mobile Connect App stands out as a vital tool for modern security management in the region.

a&s Middle East: How does Gallagher ensure compliance with local regulations and standards in the region?

Chehime: Gallagher ensures compliance with local regulations and standards in the Middle East through a combination of in-depth understanding of the regulatory landscape, adherence to international standards, dedicated compliance teams, flexible solutions, robust data protection mechanisms, focused training programs, and collaborative partnerships. By taking a proactive and comprehensive approach to compliance, Gallagher is well-positioned to meet the unique security and regulatory needs of businesses in the region.

a&s Middle East: How are you addressing emerging cybersecurity threats in physical security?

Chehime: Gallagher addresses emerging cybersecurity threats in physical security by integrating cybersecurity principles with physical security measures, employing robust encryption methods, conducting regular security audits, utilizing multi-factor authentication, and implementing continu-

ous monitoring solutions. By emphasizing employee training, collaborating with cybersecurity experts, adhering to industry standards, and integrating advanced technologies, Gallagher is well-prepared to mitigate risks associated with the evolving cybersecurity landscape while safeguarding physical security systems.

a&s Middle East: How does Gallagher tailor its solutions to specific sectors like government, energy, and education?

Chehime: Gallagher tailors its security solutions to specific sectors like government, energy, and education by understanding unique requirements, providing customizable and sector-specific capabilities, ensuring regulatory compliance, offering dedicated support, and leveraging advanced technologies. This focused approach allows Gallagher to deliver effective, reliable, and adaptive security solutions that meet the distinct needs of organizations across various industries.

Gallagher is contributing to smart city initiatives in the Middle East by providing integrated security solutions, leveraging data analytics, protecting critical infrastructure, and collaborating with government authorities

a&s Middle East: How is Gallagher contributing to smart city initiatives in the region?

Chehime: Gallagher is contributing to smart city initiatives in the Middle East by providing integrated security solutions, leveraging data analytics, protecting critical infrastructure, collaborating with government authorities, emphasizing sustainability, enhancing public safety, and investing in training and capacity building. Through these efforts, Gallagher plays a vital role in shaping the future of urban landscapes, fostering safer, smarter, and more efficient cities in the region.

a&s Middle East: Can you discuss Gallagher’s partnerships with local technology and security companies?

Chehime: Gallagher’s partnerships with local technology and security companies play a crucial role in enhancing its ability to deliver effective, tailored security solutions. Through localized customization, shared expertise, strengthened customer engagement, collective market penetration, and knowledge of compliance, Gallagher fosters collaboration that benefits both the company and its partners. These partnerships not only empower Gallagher to adapt its offerings to meet regional needs but also contribute to the development of the local economy and technology landscape.

a&s Middle East: How does Gallagher support businesses in terms of ongoing service and maintenance?

Chehime: Gallagher’s commitment to ongoing service and maintenance is designed to ensure that businesses feel supported and confident in their security solutions. Through proactive maintenance, 24/7 support, comprehensive training, customized service agreements, access to updates, on-site support, feedback mechanisms, and thorough documentation, Gallagher fosters long-term partnerships with businesses, helping them to operate safely and efficiently in an increasingly complex security landscape.

a&s Middle East: What are the key challenges you foresee in the Middle East’s security industry in the next five years?

Chehime: The Middle East’s security industry is poised to face several significant

challenges over the next five years, including geopolitical instability, cybersecurity threats, rapid technological advancements, regulatory compliance complexities, human resource shortages, public trust issues, economic fluctuations, and the need for diversity and inclusion. Addressing these challenges will require foresight, adaptability, and innovative approaches to security solutions to ensure that the region can respond effectively to evolving security needs. n

Through unified management, open architecture, robust APIs, and integration with various systems, Gallagher empowers organizations to enhance their security operations, respond dynamically to events, and adapt to changing business needs

AI-DRIVEN, ALL-WEATHER, ALWAYS ON: OUR SURICATE IS A GAME-CHANGER IN MENA ATERMES

In a conversation with a&s Middle East, Walid Lahoud, MENA Regional Sales Director at ATERMES, reveals how the AI-driven, all-weather SURICATE Smart Surveillance System is setting new standards in MENA security through advanced threat detection and adaptability to challenging environments

a&s Middle East: Could you tell us about the key features of the SURICATE Smart Surveillance System and what sets it apart in the security industry?

Lahoud: The SURICATE Smart Surveillance System is an advanced, multispectral surveillance solution designed to meet the high demands of modern security needs. Key features include AI-driven threat detection, multispectral imaging, edge computing, and adaptability to a wide range of applications. SURICATE can detect, classify, and track threats in real time, from intrusions at critical infrastructures to drone and vehicle identification. Its ability to learn and adapt to specific environments makes it highly effective and tailored for diverse scenarios. What sets it apart is its intelligence and flexibility, capable of providing 24/7 surveillance in all weather conditions, making it a game-changer in security technology.

a&s Middle East: How does the integration of AI and edge computing in SURICATE enhance real-time threat detection?

Lahoud: The integration of AI and edge computing allows SURICATE to analyze data on-site, providing instant results and minimizing the need for external networks. With AI, SURICATE can learn from its environment, identifying and classifying objects, distinguishing between actual threats and benign activities, and even recognizing unusual patterns. Edge computing enables this analysis to happen in real time, reducing latency and making the system highly responsive. This combination makes SURICATE especially effective for mission-critical situations where speed and accuracy are paramount.

a&s Middle East: SURICATE is designed to operate 24/7 in all weather conditions. What technological innovations enable this level of resilience?

Lahoud: SURICATE’s resilience is achieved through multispectral imaging technology, which allows it to capture high-quality data in various weather and lighting conditions. The system includes

thermal and optical cooled sensors that work together to provide clear visibility in fog, rain, low light, and extreme temperatures. Its hardware is ruggedized to endure challenging environmental conditions, including dust and vibration. Additionally, SURICATE’s software is equipped with adaptive algorithms that automatically adjust to different environmental factors, ensuring consistent performance around the clock. It is classified IP67

a&s Middle East: How is SURICATE tailored to handle different types of detection, such as for aircraft, drones, and vehicles?

Lahoud: SURICATE’s modular design and customizable AI algorithms make it versatile enough to handle diverse detection requirements. It can be equipped with radar, thermal, and optical sensors to detect objects at various distances, altitudes, and speeds. The AI is capable of recognizing specific attributes associated with different types of objects, whether it’s the flight pattern of a drone, the speed and shape of a vehicle, or the altitude of an aircraft. This allows SURICATE to be configured to meet the specific needs of each operational environment, whether for border security, urban monitoring, or anti-drone applications.

a&s Middle East: What was the strategic thinking behind establishing ATERMES’ new MENA headquarters in Dubai?

Lahoud: Dubai is strategically positioned as a business and innovation hub for the Middle East and North Africa, making it an ideal location for ATERMES’ MENA headquarters. By establishing a presence here, we are closer to our key markets, allowing us to respond faster to customer needs and to better understand regional challenges. The UAE’s focus on technology, security, and innovation aligns well with ATERMES’ mission, and Dubai offers us a platform to strengthen partnerships, enhance our customer support, and expand our regional influence.

a&s Middle East: How will the Dubai headquarters strengthen ATERMES’ ability to serve customers and partners in the region?

Lahoud: The Dubai headquarters enables us to deliver localized support and maintain closer relationships with our customers and partners. This office will serve as a central base for training, maintenance, and deployment, allowing us to provide faster and more personalized service. Additionally, being present in Dubai helps us

understand the unique security concerns in the MENA region, which allows us to tailor our offerings and develop solutions that are directly aligned with the needs of our regional clients.

a&s Middle East: In your view, what are the most pressing security challenges in the Middle East and Africa, and how does ATERMES plan to address them?

Lahoud: The Middle East and Africa face significant security challenges, including border protection, critical infrastructure security, and the rising threat of drones and other unmanned systems. These challenges are compounded by vast geographical areas and harsh environments. ATERMES is addressing these issues through solutions like SURICATE, which offers high reliability, real-time threat detection, and adaptability to different terrains and climates. By working closely with regional partners, we ensure that our solutions are well-suited to tackle these pressing challenges effectively.

a&s Middle East: Can you elaborate on ATERMES’ approach to building and maintaining trust with its partners and customers?

Lahoud: Building trust is a cornerstone of ATERMES’ approach, achieved through transparency, reliability, and continuous engagement with our partners and customers. We believe in open communication, working closely with our clients to understand their specific needs and challenges. We also offer comprehensive training and support, ensuring that our partners are fully equipped to leverage our technology. By delivering on our promises and fostering strong, long-term relationships, we maintain a high level of trust and mutual respect with all our stakeholders.

a&s Middle East: How does ATERMES envision its role at Milipol Qatar 2024, and what impact do you hope to achieve?

Lahoud: At Milipol Qatar 2024, ATERMES aims to showcase our advancements in smart surveillance and engage with industry leaders and security experts from across the region. We see this event as an opportunity to highlight the capabilities of SURICATE and to demonstrate how our solutions can address specific security needs in the MENA region. We hope to strengthen existing partnerships, establish new connections, and position ATERMES as a

The Middle East and Africa face significant security challenges, including border protection, critical infrastructure security, and the rising threat of drones and other unmanned systems

leader in cutting-edge surveillance technology, ultimately expanding our impact in the regional security landscape.

a&s Middle East: What are some security trends or emerging technologies that you believe will shape the future of surveillance in the region?

Lahoud: Key trends in surveillance include the rise of AI-driven threat detection, multispectral imaging, and edge computing for real-time data processing. Autonomous and drone countermeasure technologies are also becoming critical, especially as drones are increasingly used in security breaches. At ATERMES, we are committed to integrating these technologies into our solutions, ensuring that systems like SURICATE remain at the forefront of innovation and can address evolving threats in the region effectively.

a&s Middle East: ATERMES has emphasized the importance of its skilled person-

nel. How does the team contribute to innovations like SURICATE?

Lahoud: Our team is essential to ATERMES’ innovation, bringing expertise in AI, engineering, optronics, and security. This collective skill set enables us to push the boundaries of what is possible in surveillance technology. Our team’s dedication to continuous improvement and collaborative development drives advancements in products like SURICATE. By fostering a culture of innovation, we empower our personnel to contribute their insights and ideas, which are crucial to creating solutions that meet our clients’ needs in dynamic environments.

a&s Middle East: How have AI workshops and training sessions helped ATERMES customers understand and benefit from SURICATE’s capabilities?

Lahoud: Our AI workshops and training sessions are designed to maximize our customers’ understanding of SURICATE’s

SURICATE’s resilience is achieved through multispectral imaging technology, which allows it to capture high-quality data in various weather and lighting conditions
The integration of AI and edge computing allows SURICATE to analyze data on-site, providing instant results and minimizing the need for external networks

capabilities. These sessions provide hands-on experience with the system’s features and allow users to see the power of AI in action, especially in realtime threat detection and classification. By building a strong knowledge foundation, we empower customers to leverage SURICATE’s full potential, enhancing the effectiveness of their security operations and building confidence in their use of the technology.

a&s Middle East: What advancements can we expect from ATERMES as it continues to grow in the Middle East and Africa?

Lahoud: As ATERMES expands in the Middle East and Africa, we plan to introduce further innovations in AI-based surveillance, drone detection and countermeasures, and integrated multispectral solutions. Our goal is to continue developing technologies that cater specifically to the unique security needs of this region. We also plan to establish more strategic partnerships, which will allow us to deliver even more tailored solutions and expand our footprint in these rapidly growing markets.

a&s Middle East: Could you share your vision for ATERMES’ growth over the next five years in this region?

Lahoud: Over the next five years, we envision ATERMES becoming a trusted name in security and surveillance across the Middle East and Africa. Our goal is to grow our regional presence, strengthen our partnerships, and continue adapting our products to address evolving security challenges. By focusing on innovation, localized support, and collaboration with regional partners, we aim to play a pivotal role in shaping the security landscape, ensuring that ATERMES remains a leader in advanced surveillance technology tailored for the MENA region. n

Leonid Levit, ONVIF

ONVIF WILL KEEP FOOTAGE AUTHENTIC IN THE AI ERA

In a conversation with a&s Middle East, Leo Levit, Chairman of the Steering Committee of ONVIF, delves into the challenges posed by generative AI to video integrity, the innovative measures ONVIF is implementing to safeguard video evidence, and the future of authentication standards in an evolving security landscape

a&s Middle East: How has the rise of generative AI specifically affected video integrity in the security industry?

Levit: Generative AI and the tools that are publicly available enable nearly anyone to alter video or audio footage in a way that makes it almost impossible to see the content alteration. This is leading to an overall general erosion of trust in video and other digital mediums that is spilling over into the security industry.

a&s Middle East: What are some of the most pressing threats posed by generative AI to the authenticity of security video footage?

Levit: Video is one of the most crucial pieces of evidence used in criminal investigations, court proceedings, and internal investigations within an organization. In many countries, there is a very robust chain of custody process required during investigations and admitting the video as evidence in court. All of that could be rendered useless if we’re unable to trust that the video itself is not an accurate view of the scene. In theory, anything is possible with generative AI. However, here are some examples of specific changes to video that could be commonplace: Changing video overlays might give the wrong information about the date and time of an event. Cutting out specific frames of video from an event removes the event of interest in the video. Altering a face in a scene with that of another person, or placing a firearm in an individual’s hand using generative AI.

a&s Middle East: Could you provide an overview of the new ONVIF specification aimed at protecting video integrity? How will this specification enhance current security standards?

Levit: ONVIF video authentication provides proof that the video has not been edited since it has left the camera sensor. Securing the video at the earliest point, at the point of video capture from the camera, is key to ensuring the authenticity and trustworthiness of the video footage from camera to court.

On a technical level, a signature (or unique digital fingerprint) is created for each video frame, and the frames are then packaged and “signed” using a digital certificate that is unique to that individual camera. This digital key, or signature, allows a supporting viewer (video management client, video player, etc.) to verify that the video data originated directly from the specific camera and has not been tampered with. Specifically, ONVIF defines how this certificate is included in the video stream to be later verified by a compatible client. There are other existing ways of protecting video but most of these are initiated at the point of the VMS and not at the actual source of the video.

Also, very important here is that ONVIF video authentication enables a single, standardized mechanism for video management systems to verify the authenticity of the video it has received.

a&s Middle East: What are the main technical challenges ONVIF faces in ensuring video integrity against manipulation by generative AI tools?

Levit: As with all standards, adoption may be a challenge. To overcome this and really make video a trusted source of evidence, ONVIF is planning to release the implementation of video authentication as an open-source project. This will also create transparency in the implementation.

Securing the video at the earliest point, at the point of video capture from the camera, is key to ensuring the authenticity and trustworthiness of the video footage from camera to court

a&s Middle East: How would these specifications help law enforcement and judicial systems maintain trust in video evidence? Are there any real-world examples that highlight this need?

Levit: As we discussed before, it’s crucial that public safety officials and corporate security professionals continue to have trust in video evidence. The ability to use a standardized method for automatically verifying the authenticity of video evidence could prove to save time and resources within law enforcement departments responsible for chain of custody requirements.

ONVIF is planning to release the implementation of video authentication as an open-source project

a&s Middle East: What kind of industry collaboration is required to successfully implement these video integrity standards across different regions and technologies?

Levit: The success of ONVIF as an organization is a result of many players collaborating for the benefit of our industry, and the industry’s adoption of our standards to provide benefits to end users and system integrators. The ramifications of generative AI on digital video are not only a security industry issue but one that concerns many other industries as well. ONVIF is exploring collaboration op portunities with other organizations that are seeking ways to mitigate these poten tial risks.

a&s Middle East: you anticipate the new specification impacting corporate investigations, particularly in cases involving fraud or internal security breaches?

Levit: place in maintaining the chain of custody for vid eo evidence is just as important in a corporate setting. This is particularly true when it comes to internal threats, such as those who have access to the organization’s network or other systems that may be used to store video and other evidence.

a&s Middle East: other emerging technologies, like blockchain or AI-based video authentication, play in supporting ONVIF’s goals for video protection?

Levit: our device-specific method that ONVIF is using for video au thentication is an im portant step toward ensuring the integ rity of video. Other solutions could very well play a role in the future as tech nologies advance.

a&s Middle East: Given the rapid advancement of generative AI, how does ONVIF plan to keep these standards adaptable to future AI developments?

Levit: From a logistical perspective, ONVIF is hoping to release video authentication as an ONVIF add-on. Unlike an ONVIF profile, which cannot be changed or updated, an add-on can have multiple versions to incorporate new technologies, such as advancements in cybersecurity or other threats from future developments in generative AI.

As an open-source project, the ONVIF video authentication initiative enables a wide community of developers to improve the implementation based on changing trends and conditions.

Finally, what do you hope to achieve at Intersec Dubai by discussing video integrity, and what key message would you like to convey to industry ized solution to this issue would provide assurances to stakeholders that video able. We aim to highlight the risks and

A standardized solution to this issue would provide assurances to stakeholders that video evidence remains trustworthy and reliable

UNLOCKING RETAIL SUCCESS WITH SMART VIDEO ANALYTICS

Smart video analytics is revolutionizing the retail industry by helping businesses optimize operations, improve customer experiences, and drive profitability through data-driven insights

n Source: TRASSIR editorial@asmideast.com

In the fast-paced world of retail, businesses face mounting pressure to stay competitive. Success requires more than just an appealing product selection or an attractive store layout. Today, technology plays a pivotal role in addressing common challenges, improving operations, and enhancing customer satisfaction. Among the emerging tools, smart video analytics has become a transformative solution, enabling retailers to make data-driven decisions that drive growth and profitability.

Challenges Facing the Retail Industry

The retail industry is fraught with challenges that demand innovative solutions to remain competitive. Gaining a comprehensive understanding of customer behavior is one of the most pressing issues, as retailers often struggle to determine which displays attract attention, where traffic flows within stores, and how shoppers engage with products. This lack of actionable insights can lead to inefficient store layouts and missed sales opportunities. Additionally, workforce management poses significant hurdles; balancing staffing levels to avoid both overstaffing, which inflates costs, and understaffing, which leads to poor customer service, is a constant challenge. Marketing campaigns, while vital for driving foot traffic, are notoriously difficult to measure in terms of effectiveness, leaving many retailers uncertain about

their return on investment. Meanwhile, the persistent issue of shrinkage—whether due to theft, fraud, or human error—continues to erode profits.

TRASSIR

Finally, customer expectations for a seamless, personalized shopping experience have never been higher, and retailers that fail to deliver risk losing market share to more innovative competitors. Addressing these interconnected challenges requires a strategic, data-driven approach.

TRASSIR’s Comprehensive Solutions for Retail

TRASSIR addresses these challenges with a suite of intelligent video analytics tools designed to empower retailers. Its Heat Map technology provides insights into high-traffic zones and underutilized spaces within the store, allowing retailers to optimize layouts, strategically position products, and boost engagement. By monitoring store traffic patterns throughout the day, TRASSIR’s analytics enable precise staffing schedules, while performance metrics such as conversion rates and transaction values help identify areas where employees may benefit from additional training.

TRASSIR’s tools also track customer traffic, return visits, and dwell times near promotional displays, providing data that enables retailers to assess campaign performance and refine marketing strategies without compromising customer privacy. Integrating TRASSIR’s video analytics with POS systems creates a powerful loss prevention tool, detecting anomalies such as unscanned items or fraudulent transactions and alerting security teams for quick action. Additionally, TRASSIR’s solutions analyze customer flow and bottlenecks, helping retailers improve store navigation, minimize checkout queues, and create a more seamless shopping experience.

Real-World Success Stories

Turkey’s largest retailer, ÖZDİLEK Hypermarket, implemented TRASSIR’s advanced video management and ActivePOS systems to tackle operational inefficiencies and enhance security. By linking surveillance footage with transaction data, the hypermarket reduced shrinkage from theft and errors. Real-time notifications enabled their security team to respond swiftly to incidents, while optimized checkout processes improved the customer experience.

Kent Meydani AVM, a bustling mall in Bursa with over 1.1 million monthly visitors, integrated TRASSIR’s neuroanalytical and fire safety modules to transform its security and operational framework. The system helped the mall reduce payroll costs, minimize theft, and gather valuable shopper behavior data. These insights enabled better marketing decisions and improved overall visitor satisfaction.

A Pathway to Retail Success

In today’s dynamic retail environment, staying ahead means embracing innovation. Smart video analytics offers a powerful solution to the industry’s most pressing challenges. Whether by improving security, optimizing employee efficiency, or enhancing the customer journey, these tools are reshaping the way retailers operate and engage with their audiences. n

HID GLOBAL

AI IN ACCESS CONTROL: ENHANCING SECURITY WITH INTELLIGENT ANALYTICS

AI’s transformative impact moves from theory to practice across industries, with physical security emerging as a key frontier for implementation

n By: Sam Cherif, Senior Director & Head of the Middle East at HID Global Nausheen.shamsher@proglobal.ae

Artificial intelligence has now graduated from an academic ponderance to an inescapable juggernaut. Its potential for a business, regardless of industry, is enormous. We can see it make its mark in retail, banking, and healthcare. It also has a role to play in security, both digital and physical. It can enhance analytics capabilities, improve threat detection, and support predictive maintenance.

The Business Case for AI Integration

One study from McKinsey suggests AI could pump some US$150 billion, or 9% of combined GDP, into GCC economies. HID’s State of Physical Access Trend Report reveals more than a third (35%) of organizations worldwide will be testing or implementing some sort of AI capability in the next five years. In the

course of our research, we heard from more than 1,200 enterprise decision-makers around the world and identified the use of AI as one of five main trends currently dominating the physical security segment.

The prevailing perception about AI is that it is here to stay and there is no going back, and so enterprises must adopt it to remain relevant. But none of that means AI has reached some sort of ceiling of maturity – certainly not in the GCC where AI

AI is a powerful partner in digitalization, from automation of the day-to-day grind of a knowledge worker to the enhancement of future-gazing for finance professionals

skills gaps persist. What it does mean is that, as skills gaps are gradually filled, more use cases become viable.

The Evolution of AI in Physical Security

That is why we are seeing movement toward AI in physical access control. Thirty-eight per cent of respondents to HID’s survey said they were looking to incorporate AI into their access-control solutions, although the same percentage admitted they were unsure of the benefits. But it is also worth noting that less than a quarter (23%) said they had no plans to incorporate AI.

We found that many security professionals see AI’s strengths in analytics as low-hanging fruit, so rather than opting for an AI-centric security system, they are looking for ways to have AI-driven analytics enhance existing or future solutions. So, as mentioned previously, 35% of respondents said they would test or implement some form of AI in the next five years. Some 15% already use AI-enabled biometrics.

AI is a powerful partner in digitalization, from automation of the day-to-day grind of a knowledge worker to the enhancement of future-gazing for finance professionals. And engineers. In the physical world, things break. But the costs of repair are largely predicated on the ability to catch the problem early. If we keep enhancing that capability enough, we can replace minor components prior to equipment failure and save significant expenditure on replacements. This advanced condition-monitoring made possible by AI and machine learning gives rise to predictive maintenance. Remember that a point of failure in, say, a manufacturing capability is bad enough, but if we imagine the same in a physical access ecosystem, the consequences could be well beyond those of lost capacity or missed deadlines.

The same AI that monitors temperature, power, and rotation speeds looking for deviations from norms in physical equipment

SUPREMA

BUILDING TRUST THROUGH COMPLIANCE: SUPREMA’S COMMITMENT TO DATA PROTECTION AND PRIVACY

Suprema demonstrates its full compliance with global data protection regulations and certifications. This commitment underscores the company’s dedication to offering secure, reliable solutions across Europe, the UK, the US, and worldwide

n Source: Suprema editorial@asmideast.com

Suprema, a global leader in AIbased security solutions, meets rigorous global regulations, including NIS2 (Network and Information Systems Directive 2), GDPR (General Data Protection Regulation), PSTI (Product Security and Telecommunications Infrastructure) Act, and NDAA (National Defense Authorization Act). Also, Suprema consistently renews ISO/IEC 27001 and

ISO/IEC 27701 certifications. Notably, Suprema has recently acquired ISO/IEC 30107-3 PAD (Presentation Attack Detection) and CSA Star Level 2 certifications, enhancing trust in biometric authentication and cloud-based biometric data protection.

To address evolving IT and data protection demands, Suprema invests in research and continuously updates its security policies. The company ensures that its solutions remain reliable and secure on a global scale.

Suprema’s Comprehensive and Robust Security Measures

Recognizing that the security of customer data is directly connected to company’s trust, Suprema has implemented a series of measures to protect sensitive information. The company’s senior leadership and the board are actively involved in overseeing cybersecurity and physical security strategies, supported by a dedicated security organization that continuously evaluates, monitors, and mitigates risks. Every Suprema product and service is developed under stringent security protocols, guaranteeing encryption of critical data both at rest and in transit. Should any vulnerabilities be identified, Suprema acts swiftly to resolve them and communicates transparently.

Suprema also secures critical areas such as data centers and R&D facilities with biometric and card-based access control systems, ensuring strict access management. A specialized security team monitors all key systems and services around the clock, guaranteeing rapid detection and response to any incidents. After an incident, comprehensive analysis and documentation are

conducted to prevent recurrence and improve security posture.

Furthermore, Suprema extends its high security standards to supply chain partners, outsourced services, and third-party providers adhere to the same high security standards through regular security assessments. Employees receive ongoing security training to raise awareness of cyber threats, and the company continuously evaluates and updates its internal management protocols to stay compliant with global security regulations.

Suprema’s Hardware and Software Work Together to Ensure Data Security

Suprema’s access control hardware is designed from the early stages of development to prevent external hacking attacks and protect data. The company’s high-performance edge devices securely store and manage user and biometric authentication data at the edge, utilizing advanced security technologies to encrypt

To address evolving IT and data protection demands, Suprema invests in research and continuously updates its security policies

all sensitive information. These devices are equipped with Secure Element (SE) chips, which store encrypted personal data and cryptographic keys in an isolated location, preventing decryption in the event of a data breach.

On the software side, Suprema applies robust data protection and cybersecurity measures. Suprema implemented ‘Secure Coding’ to prevent security vulnerabilities and uses ‘Secure Boot’ to ensure safe system startup by restricting the download of unauthorized software. Additionally, sensitive data is protected using AES 256 and SHA256 encryption methods, and the entire lifecycle of encryption keys is managed securely through a Key Management Solution (KMS). Suprema also conducts regular static analysis, penetration testing, and

collaborates with its information security team from the development stages to identify and mitigate security issues. Even in AI-Based biometric authentication data analysis R&D, Suprema remains committed to regulatory compliance. All data collected for AI projects is collected transparently and processed in full compliance with GDPR and NIS2. Data collection is based on user consent, and personal identifying information is protected through a thorough de-identification process. Additionally, to ensure the security of AI algorithms, Suprema conducts regular security tests and implements protective measures against potential threats. These steps are designed to maintain the reliability of AI algorithms while ensuring they can effectively respond to external attacks. n

LATEST TECHNOLOGIES

INDUSTRY-LEADING FIRE SAFETY INNOVATIONS TO BE UNVEILED AT INTERSEC DUBAI 2025

Advanced will showcase its cutting-edge fire safety solutions, including Axis AX and Axis EN, addressing the region’s growing demand for reliable fire protection in high-rise and large-scale developments

n Source: Advanced editorial@asmideast.com

With the Middle East’s continued growth in high-rise buildings and mega-projects, demand for robust, reliable fire safety systems is surging. Advanced, the UK manufacturer of versatile fire systems, will be showcasing its latest technologies at Intersec Dubai 2025, the premier event for safety, security, and fire protection.

From January 14 to 16, at Stand F22, Hall 4, the company will present its solutions, including Axis AX and Axis EN, designed specifically for the unique fire safety needs of the region.

Axis AX: Designed for High-Rise and Large-Scale Applications

Advanced’s UL 864 10th Edition certified Axis AX is ideal for the Middle East’s rapidly expanding infrastructure, providing robust, adaptable fire safety for high-rise buildings and complex facilities. “With rapid development in the region, demand for dependable, integrated fire safety solutions is growing,” says Sasi Kumar, Advanced’s General Manager for Fire

Systems in the Middle East. Axis AX supports configurations from small networks to systems with up to 200 nodes, making it ideal for prominent regional projects. A flagship example of Axis AX’s capabilities is the Marassi Galleria Shopping Mall in Bahrain, where 47 networked panels integrate fire detection, voice evacuation, and smoke control. This centralization offers unmatched control for effective emergency response.

Voice Evacuation: Essential for High-Rises

Voice evacuation is critical in Middle Eastern high-rises. The Axis AX provides synchronized audio evacuation across networks using PerfectSync technology. With 16 pre-recorded messages and multi-language support, the system ensures clear, coordinated instructions for occupants. Built-in telephony enables direct commu-

nication during emergencies, enhancing both evacuation speed and safety.

DynamixSmoke: Integrated Smoke Control

Smoke control remains essential, as smoke inhalation is a leading cause of fire fatalities. Axis AX’s DynamixSmoke enhances safe evacuations with customized options and straightforward setup. Offering a radical new approach to programming, DynamixSmoke uses a simple grid format to configure fans and dampers, saving hours of setup time and providing an at-a-glance view of all settings. Manual

and automatic fan and damper control, stairwell pressurization and post-alarm purging are just some of the versatile options available.

Other Solutions at Intersec

Beyond Axis AX, Advanced will present its Axis EN and MxPro 5 fire safety systems. The EN54-certified Axis EN, tailored for European and Middle Eastern markets, offers powerful networking, enhanced configuration options, and sustainability features. Ideal for a range of sectors, Axis EN is highly adaptable for use in retail outlets, industrial facilities, and more.

The MxPro 5 multi-protocol panel provides flexibility thanks to its compatibility with a range of leading detector protocols, and its scalability makes it suited to small or large applications. Known for reliability and ease of installation, MxPro 5’s latest upgrades include a more powerful processor, improved power supply, and streamlined programming.

Intersec Dubai is a key platform for engaging with industry experts. “Intersec enables us to connect with clients and partners and demonstrate how Advanced’s systems meet the unique challenges of this dynamic region,” says Kumar. n

INTERSEC DUBAI 2025

INTERSEC 2025 TO DRIVE ROAD SAFETY AS A CRITICAL SUSTAINABILITY ISSUE IN THE UAE

As the UAE continues to grow as a global hub for innovation and business, road safety remains a vital component of its social sustainability agenda. In year four of the Global Plan for the Decade of Action for Road Safety 2021–2030 to halve road traffic deaths and injuries by 2030, Intersec 2025 will feature influential global safety leaders discussing critical road safety issues as a major social sustainability challenge

Taking place from 14-16 January 2025 at the Dubai World Trade Centre (DWTC), the Intersec 2025 Safety & Health Conference will explore how organisations in the UAE and across the region can adopt strategic approaches to manage road-related risks and meet the objectives of the Global Plan for the Decade of Action for Road Safety 2021–2030, developed by the World Health Organisation (WHO) and the United Nations

Global road fatalities are rising, with 92% occurring in low- and middleincome countries, despite holding just 60% of the world’s vehicles. This creates a significant economic and social burden, worsened by poor infrastructure and safety measures.

Speaking ahead of the road safety panel at Intersec 2025, Dr Karen McDonnell, Head of Global Relations at The Royal Society for the Prevention of Accidents (RoSPA), said: “This data highlights a critical social sustainability issue. By adopting a ‘safe systems’ approach that incorporates strong policies, innovative technology, and public-private partnerships, organisations in the UAE and across the region can take ownership of road safety

Tristar has achieved a remarkable record of over 500 million kilometres driven without a single fatality across its fleet.

issues, and we can make a measurable impact on reducing road-related fatalities and injuries.”

Defying global trends, Dubai achieved a 93% reduction in road fatalities between 2007 and 2023, reaching a record low of 1.6 deaths per 100,000 people in 2023, thanks to enhanced traffic en-

forcement and infrastructure improvements.

Fellow panellist Eugene Mayne, Founder and CEO of UAE-based Tristar Group, shared how his company has embraced road safety in its operations: “Tristar has achieved a remarkable record of over 500 million kilometres driven without a

The Safety & Health Conference at Intersec 2025 will provide a comprehensive platform for safety professionals across the globe to discuss the latest trends and solutions in workplace safety, health, and road safety

single fatality across its fleet. Our success can be attributed to our ‘visible and felt leadership’ and the use of cuttingedge technology, such as our patented fatigue detection system, which alerts drivers and control room operators to potential risks in real-time.”

The company has been an active partner in Dubai’s Roads & Transport Authority (RTA) “Golden Rules for Generational Safety” campaign, a road safety initiative

to educate schoolchildren about traffic rules.

The Safety & Health Conference at Intersec 2025 will provide a comprehensive platform for safety professionals across the globe to discuss the latest trends and solutions in workplace safety, health, and road safety. The National Examination Board in Occupational Safety and Health (NEBOSH), a leading international organisation in workplace

safety qualifications, will curate the programme for the second day (15 January) of the conference, focusing on topics that empower organisations to prioritise workplace safety.

Andy Shenstone, CEO, NEBOSH, commented: “NEBOSH is delighted to curate content for Intersec for the third consecutive year. More than eight thousand people from the UAE took a NEBOSH qualification in the past 12 months, so this event is a great opportunity for us to give back to the professional community here. We have assembled some of health and safety’s leading voices to share their expertise with Intersec delegates, helping them to improve practice in their own organisations.”

Running alongside the conference, Intersec 2025 will showcase tailored solutions for Safety & Health in a dedicated exhibition zone featuring 180 exhibitors from 30 countries, including MSA Safety, Woodland and Palletco from the UAE. Other product sections include Commercial & Perimeter Security, Fire & Rescue, Cyber Security, and Homeland Security & Policing, offering tailored solutions for each industry segment under one roof.

The 26th edition of the exhibition, which will be themed ‘Mapping the future in safety, security & fire protection,’ will host 1,200 exhibitors from more than 60 nations and expect more than 42,000 trade visitors from around the world. n

EVENTS

MILIPOL QATAR 2024

INNOVATION, COLLABORATION, AND A VISION FOR 2030

With over 14,500 visitors and 360 official delegates, the 15th edition of Milipol Qatar saw QAR 842 million in deals signed, adding yet another milestone to the event’s legacy

Milipol Qatar 2024, the 15th edition of the Global Event for Homeland Security and Safety, concluded successfully after a three-day run from October 29–31. Held at the Doha Exhibition & Convention Centre, the event focused on the theme “The Technology at the Service of Security.”

Held under the high patronage of His Highness Sheikh Tamim bin Hamad Al Thani, Amir of the State of Qatar, the exhibition and conference achieved a record visitor turnout of over 14,500 and a total of QAR 842 million in declared sales.

Inauguration Ceremony Attracted High-Level Dignitaries

The show was inaugurated by the Minister of Interior and Commander of the Internal Security Forces, Sheikh Khalifa bin Hamad bin Khalifa Al-Thani, who was accompanied by a number of ministers and senior officials from the country, as well as guests including ministers, police chiefs from various sisterly and friendly countries, ambassadors, experts, specialists from around the world and leading international companies specializing in internal security, and representatives of exhibiting companies. The show also attracted 360 official delegates who toured the exhibition.

255 Exhibitors from 26 Countries, Including 70 Qatari Companies

Major General Nasser bin Fahad Al Thani, Chairman of the Milipol Qatar Com-

This year’s show attracted 360 official delegates, who joined ministers, police chiefs, and security experts

mittee stated during the closing ceremony that the delegations’ program had a key influence in attracting 255 exhibitors from 26 nations across Europe, the Middle East, Asia, and North America of which 70 companies are from Qatar.

International participation accounted for 70% of the exhibitor profile, with 6 International Pavilions from France, North America, Germany, Italy, the Czech Republic, and China. This edition also marked another significant milestone with 7 new countries participating compared to the last edition: Greece, Jordan,

Latvia, Lithuania, Portugal, Saudi Arabia, and Sweden.

Latest Cybersecurity, Firefighting and Anti-Drone Tech

The event covered a wide spectrum of homeland security, featuring cutting-edge technologies in cybersecurity, firefighting, anti-drone solutions, and more. 20% of exhibitors were involved in authentication, access control, surveillance, transmission, communication, and positioning, 18% specialized in information technology

and cyber security, and 15% focused on fire and protection, major risk prevention, crisis management, and civil emergency response.

Prefet Yann Jounot, CEO of Civipol and president of the Milipol International Network, explained that “Milipol Qatar is also a huge opportunity for high-level exchanges between states when it relates to homeland security issues.” He added that “this year, everyone was impressed by the quality of the conferences, focusing on AI, which is today a key element in the security response for governments, but also for all companies - who need to protect themselves in order to grow”.

AI Serving Homeland Security and Safety

As artificial intelligence transforms internal safety and security technologies, this year’s event featured an international AI conference titled ‘AI Serving Homeland Security and Safety’, held concurrently with the Milipol Qatar Exhibition, under the Patronage of HE Sheikh Khalifa bin Hamad bin Khalifa Al Thani, Minister of Interior and Commander of the Internal Security Force (Lekhwiya).

The event also featured a three-day seminar program with 15 presentations, bringing together international experts who focused on key topics such as fire and rescue, cybersecurity and cyber threats, artificial intelligence, and border controls.

Continued Growth Planned for Milipol Qatar 2026

“Milipol Qatar 2024 has demonstrated Qatar’s ongoing commitment to

20% of exhibitors specialize in authentication, access control, and surveillance

strengthening its national security capabilities while also playing a pivotal role on the global stage. The event provided a platform for showcasing the latest technological innovations that will directly contribute to our nation’s security and resilience. By bringing together global experts and industry leaders, we are not only addressing current challenges but also ensuring that Qatar remains at the forefront of both regional and international security solutions. Our focus on innovation and collaboration continues to align with Qatar’s National Vision 2030, ensuring a safer and more secure future for all,” noted Major General Nasser bin Fahad

Six international pavilions represented regions from France to North America

Al-Thani, President of the Milipol Qatar Committee.

As Milipol Qatar 2024 just closed its doors, plans for the next event’s edition are already underway and some exhibitors have already booked their stand. The next edition of Milipol Qatar is scheduled for October 20th to 22nd, 2026, promising to bring even more innovative solutions.

“With Major General Nasser bin Fahad alThani and the support of Comexposium, in charge of the organization and marketing of the event, we will continue to ensure continuous growth for Milipol’s 2026 edition and beyond,” concluded Prefet Yann Jounot, CEO of Civipol and President of the Milipol International Network.

Milipol Qatar 2024 was organized by the Ministry of Interior in partnership with Paris-based international event organizer Comexposium, acting on behalf of the GIE Milipol and Civipol, the technical implementer of the French Ministry of the Interior. The event supports Qatar’s National Vision 2030 and broader regional security needs.

Milipol Qatar 2024 attracted an extensive sponsorship portfolio including Barzan Holding Company, Qatar National Bank, Al Abdulghani Motors, Stark Motors, Saleh Al Hamad Al Mana Company, Al Tayseer Group, Ooredoo, Al Emadi Projects, Ishaar Holding, Qatar Factory, Al Mannai Company, Multi Services, Audi Qatar, and Sports City Advertising. n

INTERSEC SAUDI ARABIA

AT THE EDGE OF SECURITY IN THE HEART OF RIYADH

The sixth edition of Intersec Saudi Arabia featured 310 exhibitors and attracted over 23,000 industry professionals, achieving a record 38% growth in attendance over three days

Organized by 1st Arabia and licensed by Messe Frankfurt, Intersec Saudi Arabia took place at the Riyadh International Convention and Exhibition Center (RICEC) from 1-3 October. The exhibition was held in association with the High Commission for Industrial Security and the General Directorate for Saudi Civil Defense.

Securing progress, igniting safety

More than 23,000 industry professionals attended the sixth edition of the Kingdom’s leading trade fair for safety, security and fire protection, which concluded on Thursday, 3 October while setting a new record for the show and representing a 38% year-on-year increase.

Held under the theme “Securing progress, igniting safety: Unveiling tomorrow’s solutions for Saudi Arabia”, a total of 310 exhibitors were on show at the Riyadh International Convention and Exhibition Center (RICEC), covering the full spectrum of the industry. As a result of increased demand, exhibition space increased by 34%, and a dedicated outdoor area was also utilized.

A total of five halls hosted exhibitors, covering commercial, perimeter, homeland, cybersecurity, and fire health and safety. Hall 5, named Intersec Saudi Arabia Infinity, featured security, safety and fire exhibitors.

“My colleagues and I are delighted that so many industry professionals from sectors including security, emergency

A total of five halls hosted exhibitors, covering commercial, perimeter, homeland, cybersecurity, and fire health and safety. Hall 5, named Intersec Saudi Arabia Infinity, featured security, safety and fire exhibitors

services, fire, safety, policing and cybersecurity were able to join us. Setting a new show record for the number of attendees underscores our position as the leading trade fair for the industry,” said Riham Sedik, Show Manager at Intersec Saudi Arabia, Messe Frankfurt Middle East.

From Vision to Action

Intersec Saudi Arabia 2024 welcomed H.E. Aali M. Al Zahrani, Governor of the Higher Commission for Industrial Se-

curity and Major General Dr. Hamoud bin Suleiman Al-Faraj, General Directorate of Saudi Civil Defense, who officially opened the show. The latter also delivered the opening keynote speech at the Fire Protection and Technology Summit, underscoring the directorate’s role in employing the latest technologies for the nation’s safety through preventive awareness measures to create a safe society free of risks.

In addition, the event welcomed more than 30 delegations, including the Vision Realization Office, the Saudi Red

Crescent, King Fahad Security College, and the Joint Forces Command.

The Future Security and Safety Summit, a groundbreaking convergence of security thought leadership, innovation, and global expertise welcomed almost 60 speakers who discussed the latest thinking on emerging global threats, crisis response

strategies, risk and resilience, responsible AI innovation, critical infrastructure protection, diversity in security, plus many other areas.

Eng. Ibrahim bin Abdul Qader Al Abu Issa, the Assistant Governor of the HCIS for Engineering Affairs and Licensing, delivered the opening keynote

speech at the Future Security and Safety Summit.

Similarly, the Fire Protection and Technology Summit hosted over 40 of the most prominent fire and emergency service leaders from across the region to discuss the key challenges, opportunities, standards, policies and technology.

“This year’s event has been groundbreaking in terms of the attendees we have welcomed. Our speakers have delivered many insightful sessions, while the exhibition floor has been incredibly busy, with several deals being done during the event. This has underscored our position as the region’s must-attend safety, security and fire protection show,” said Bilal Al Barmawi, CEO and Founder of 1st Arabia Trade Shows & Conferences

The successful conclusion of this year’s event sets a strong precedent for future gatherings, with the next Intersec Saudi Arabia scheduled to take place from 30 September to 2 October 2025. As the region continues to evolve in the realms of safety, security, and fire protection, attendees can look forward to another opportunity to connect, innovate, and engage with industry leaders. n

ADRIA SECURITY SUMMIT 2024

ADRIA SECURITY SUMMIT: UNITING EAST AND WEST IN PURSUIT OF SECURITY EXCELLENCE

Adria Security Summit 2024

cemented its reputation as a premier international security event, attracting over 3,200 attendees from more than 40 countries, including Turkey and the UAE - a staggering 714% increase in visitor numbers since its inaugural edition. By fostering unprecedented collaboration between Middle Eastern and European security leaders, the Summit solidified the Adria region’s strategic role in driving global innovation and knowledge exchange

Let’s sum things up from the outset: Adria Security Summit 2024, held from October 9 to 10 in Sarajevo, not only cemented its role as the premier security industry event in Southeastern Europe but also positioned the

Adria region as a bridge between East and West, merging global expertise with regional insights. This gathering once again underscored the Adria region’s strategic role by attracting participants from over 40 countries—Turkey and the UAE among them—bringing both regional and international voices together to share innovations, forge partnerships, and discuss security

trends at the crossroads of key industry regions.

714% Increase in Visitors and 608% Rise in Exhibitors

What began as a test of confidence for a small team that launched it in 2015 at a time when even veteran competitors such as Essen and London struggled to

maintain their stature, Adria Security Summit has blossomed into a multifaceted event that managed to push the envelope once more. Returning to its roots in Sarajevo, the Adria Security Summit reached unprecedented attendance levels, with close to 3,200 visitors and 170 exhibitors and sponsors. This represents a 714% increase in visitor numbers and a 608% rise in exhibitors since its inception. The event fostered new distribution agreements, partnerships, and discussions on future projects, with 43.7% of attendees arriving from outside the Adriatic region—a record-breaking statistic

The event recorded a 714% increase in visitor numbers and a 608% rise in exhibitors since its inception

that aligns with the Summit’s expanding international reputation. Mahir Hodžić, the Summit’s General Manager, highlighted this global impact by noting, “We promoted the entire region equally from Seoul, Tokyo, and Hong Kong to London and other European cities. In the same way, we are bringing the security industry to the region.”

170 Exhibitors, Expanded Cybersecurity Focus, and Enhanced Networking

A record 170 exhibitors graced the Summit’s exhibition hall, featuring prominent global players from the Security 50 list and leading regional companies. Diamond and platinum sponsors, including Alarm Automatika, Konica Minolta, ACS, and Bosch, headlined the exhibition. The buyer delegation program introduced this year further elevated the event’s networking opportunities. Over 150 end-users actively engaged with exhibitors, supported by a dedicated VIP lounge and thematic zones for specialized exhibitors, including police equipment and cybersecurity. The Summit’s expansion mirrors industry developments, particularly with cybersecurity representation more than doubling this year, reflecting the growing concern over cyber threats. Cybersecurity providers now account for 22.35% of exhibitors, while IT and ICT fields comprise an additional 11.36%, collectively making up a third of

This gathering once again underscored the Adria region’s strategic role by attracting participants from over 40 countries—Turkey and the UAE among them

participants. This shift reflects the deepening convergence of physical and cyber security. Video surveillance remains the most represented segment, with emerging innovations displayed alongside this technology, integral to today’s security frameworks.

Honoring Excellence: Inaugural a&s Adria Awards

The Summit also saw the debut of the a&s Adria Awards, honoring innovation in ten categories: Access Control Solutions, Video Surveillance Technology, Intrusion Detection Systems, Fire Alarm Innovations, Public Address/Voice Alarm (PA/ VA) Systems, Security Software Solutions, Cybersecurity Innovations, Best Case Study Presentation, Most Innovative Product/Solution, and Security Manager of the Year. Avigilon took top awards for video surveillance and access control, while Alarm Automatika, Honeywell, and ARMADA were also among the winners. The awards were

determined by an international jury and audience votes, reflecting the Summit’s status as a barometer of industry trends.

Exploring AI, Cybersecurity, and Smart Cities

With an extensive conference program, the Summit offered thought-provoking

presentations addressing current security challenges and future trends. Opening keynote speaker Jacek Weglarz of Konica Minolta underscored AI’s potential in analyzing security data, a field where Adria Security Summit plays a leading role in knowledge dissemination.

The second day of the Summit began with a thought-provoking lecture by Boris Goncharov from AMATAS, who warned of the surging threat of cybercrime, declaring it as “the third strongest economy in the world, right behind the USA and China.” His insights underscored the pervasive and growing influence of cybercrime in the global economy.

We promoted the entire region equally from Seoul, Tokyo, and Hong Kong to London and other European cities

A panel on facial recognition explored the application and privacy challenges of this technology. Industry experts Hilmija Arnautović from Hikvision, Vito Lalić from Konica Minolta, and Marijo Kolovrat from Avigilon discussed its expanding use in public spaces and the necessity for transparent regulations around biometric data. A separate panel addressed the Zero Trust approach in securing small and

medium-sized enterprises (SMEs). Attending experts emphasized essential security steps like network segmentation and multi-factor authentication. The topic of critical infrastructure protection also drew significant interest, focusing on EU regulations CER and NIS2, while the “Smart City Is a Safe City” panel highlighted digital innovations for safer urban environments. Georgi Krastev

from Milestone Systems shared insights from Poland, where their platform helped lower crime rates, while Tiberiu-Cristian Nicolae from Bosch emphasized ecofriendly, security-enhancing solutions that improve urban quality of life.

Adria Region as a Global Security Hub

The Adria Security Summit 2024 successfully positioned itself as a vital link between Eastern and Western security markets, championing collaboration and innovation in security. With a record-breaking turnout of over 3,200 attendees from more than 40 countries, the Summit demonstrated the region’s growing influence in the global security arena. From critical discussions on cybersecurity and infrastructure protection to pioneering solutions for smart cities and biometrics, the Summit provided a robust platform for knowledge exchange and showcased groundbreaking technologies. Today, this annual event not only strengthens ties across borders but also highlights the Adria region as a driving force in addressing global security needs through strategic partnership and thought leadership. n

EVENTS CONNECTION RESTORED

ISE 2025 PROMISES ‘VIRTUALLY IMPOSSIBLE EXPERIENCES’

Leading audiovisual show expands with new hall, AI focus, and dedicated zones for security, lighting, and smart building innovation

ISE, the world-renowned annual tech show for the systems integration and audiovisual industry will return to Fira de Barcelona Gran Via from 4-7 February 2025. Registration is now open for this not-to-be-missed event, offering a wealth of technological innovation, cutting-edge advancements, and inspiration for professionals in the integrated AV and security solutions community.

Seven Technology Zones and AI Focus

ISE 2025 promises to be an essential event for professionals who value cutting-edge security solutions and technological advancements, providing insights into the latest trends and innovations.

The show features seven dedicated Technology Zones showcasing the world’s leading technology and solution suppliers, making it easier for attendees to find and compare the solutions they are looking for, and saving them time. The Technology Zones include Residential & Smart Building, Unified Communications & Education Technology, Multi-Technology, AV Broadcast, Digital Signage & DooH, Lighting & Staging, and Audio. Leading brands like Audinate, Bosch Security Solutions, Hikvision, LundHalsey, and Zenitel will showcase state-ofart AV solutions, providing valuable insights into how integrated systems can enhance automated security solutions.

Mike Blackman, Managing Director of Integrated Systems Events, explains:

A total of five halls hosted exhibitors, covering commercial, perimeter, homeland, cybersecurity, and fire health and safety. Hall 5, named Intersec Saudi Arabia Infinity, featured security, safety and fire exhibitors

“ISE 2025 will be our most ambitious, inspiring, and motivating edition to date. We’re looking forward to a host of new initiatives and features, an expanded and more easily accessible content program that digs deep into the most significant megatrends shaping our industry, as well as the unveiling of Hall 8.1 accessed via the conveniently located North Access point. ISE is the global destination to get your connection restored with the industry - through virtually impossible ex-

periences, unrivaled networking opportunities, and state-of-the-art technology, as well as even more chances for career and personal development.”

As ISE 2025 evolves with exciting new features, a reimagined content program, and a strong focus on AI, the Opening Keynote address on Tuesday 4 February is set to be an essential destination for attendees eager to discover why now is the time for business leaders to rethink their organizations for an

AI-defined future. Globally acclaimed digital analyst, author, and visionary Brian Solis, known for his profound insights into the intersection of technology, business, and culture, will share his vision on how the pro AV and systems integration industry can change and innovate through the latest developments in artificial intelligence (AI).

Across the show floor at ISE 2025, you’ll discover an eye-popping array of technologies. There’ll also be the opportunity to explore how this technology is applied in real-life projects throughout the city, with ISE’s impressive collection of Tech Tours as well as the continued sponsorship of the annual LLUM BCN Festival of Light.

ISE brings the global AV and systems integration community together with unparalleled networking opportunities to connect with peers, industry leaders, and potential partners. From dedicated networking events to informal meetups, ISE is the place to make those invaluable connections that drive your business forward.

Reimagined Summit Program Addresses Key Industry Challenges

This year, ISE has shaken up the content program to give greater focus to the megatrends making an impact in the industry: Cyber Security, AI, Retail, Audio, and Sustainability. These dedicated track sessions complement the Summit program and will take place from Tuesday through to Thursday. The entire program provides a platform for security experts to stay ahead of industry trends and network with key players in the field. In partnership with Cisco and G&D, the Control Room Summit will take place

on Thursday 6 February, from 14:0018:15 in CC5.1. Delving into how AI and other cutting-edge advancements are reshaping the way control rooms operate, attendees will explore the potential of augmented reality (AR) and virtual reality (VR) to provide immersive training experiences and improve collaboration among operators. This summit is chaired by Chris Dreyfus-Gibson, Vice-Chairman of the International Critical Control Rooms Alliance (ICCRA), alongside co-host, David Jackson, Strategic Consultant and ICCRA Director EMEA.

On Wednesday 5th February, the Digital Signage Summit will ‘Rewrite the rules - How AI, cybersecurity, managed services, and sustainability are disrupting digital signage’ in CC4.1 from 10:30 –14:30. The conference will be curated and hosted by Florian Rotberg and Stefan Schieker of invidis.

Free to attend is the AVIXA Xchange LIVE, from Tuesday to Thursday, 10:00-

17:00, and on Friday 10:00-14:00, located on Stand 3R150. The sessions will present interactive discussions covering AI, CTS, Cybersecurity, Digital Signage, Wellness, and much more, and on Friday, frame:work will take over the stage to facilitate conversations around AV career opportunities. Xchange LIVE will also host daily meetups, drawing the AV community together.

The new ‘Day Pass’ provides visitors with access to all Summits and Track sessions taking place that day – it’s a flexible option that allows you to tailor what you’d like to see and when.

Engage with the Future of Innovation

Nestled in the heart of Congress Square, Innovation Park is set to be an essential destination for industry leaders and forward-thinking startups alike. This vibrant initiative offers a unique opportunity for emerging businesses to present groundbreaking ideas and forge meaningful connections with key players in the industry. Featuring a dedicated Pitching Stage, curated by the renowned venture capital experts at Plug & Play, Innovation Park will host dynamic pitch sessions across all four days of the show. The organizers invite attendees to explore innovative solutions from industry leaders and emerging newcomers at ISE 2025, providing an indispensable opportunity to engage with the future of innovation and explore collaborative opportunities that can shape the industry’s landscape. n

Key Security Events in 2024/2025

Key Security Events in 2023

NOV

Black Hat MEA

26 - 28 November 2024, Riyadh, KSA

https://blackhatmea.com

Integrated Systems Europe

FEB

4 - 7 February 2025, Barcelona, Spain

https://www.iseurope.org/ise-2024conference-programme

MAR

Light + Building 8 - 13 March 2025, Frankfurt, Germany

https://light-building.messefrankfurt.com/ frankfurt/en.html

The Security Event

8 - 10 April, 2025, Birmingham, UK

https://www.thesecurityevent.co.uk

APR

Intersec Dubai 14 - 16 January 2025, Dubai, UAE

https://intersec.ae.messefrankfurt.com/ dubai/en.html

JAN MAR

ASIS Europe 4 - 6 March 2025, Vienna, Austria

https://asiseurope.org

MAR

ISC West 31 March - 4 April 2025, Las Vegas, USA

https://www.discoverisc.com/global/en-us. html

APR

GITEX Africa 14 - 16 April 2025, Marrakech, Morocco

https://www.gitexafrica.com

Life gets busy, work gets busier, and busy gets in the way of development. Not anymore. Not at ISE with our career-boosting content programme. You’ll learn without even thinking about it. Now there’s a promise... Reconnect with your own development at ISE 2025

Market & Contacts

Bosch

TECHNICAL PROTECTION

Vendor-neutral Physical Security Information Management (PSIM)

Advancis Middle East

P.O. Box 73309

Abu Dhabi, United Arab Emirates

Tel. +971 2 444 2503

Email: info@advancis.ae

Web: https://advancis.net

www.assaabloy.com/ae/en patricia.lomboy@assaabloy.com

Magazine Topics

Man Guarding

Technical protection

• Video surveillance

• Access control

• Intrusion detection

• Item theft protection

• IP and network solutions

• Perimeter protection

• Fire detection

• Gas detection

Mechanical protection Cash/valuables-in-transit

Cyber security

Digital forensics

Software solutions

Smart home

Internet of things

Security management

Investigations

Building management

Market research

Legislation and standards

+971 4 4505 800 Abu Dhabi: +971 2 2349 101 https://www.honeywell.com/ae

Tel.: +34 943 344 550

Email: hospitality@saltosystems.com www.saltohospitality.com

m.shenawy@supremainc.com)

Tel: +971 4 2357 996 www.supremainc.com The world leader in access control, time & attendance and biometric solutions

Magazine Topics

Man Guarding

Technical protection

• Video surveillance

• Access control

• Intrusion detection

• Item theft protection

• IP and network solutions

• Perimeter protection

• Fire detection

• Gas detection

Mechanical protection

Cash/valuables-in-transit

Cyber security

Digital forensics

Software solutions

Smart home

Internet of things

Security management Investigations

Building management

Market research

Legislation and standards

Retail installations

neuroanalytical modules installed in retail

hardware compatible with TRASSIR

customers implement video analytics after pilot project

Professional video surveillance software with an intuitive interface

• any complexity projects: one camera or hundreds of thousands of cameras

• runs on all major operating systems

• works with 99% of all cameras and servers on the market

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