Maximus Back to School Fall 2014

THE MAGAZINE OF THE STUDENTS

BY THE STUDENTS FOR THE STUDENTS

KENNETH MOLLOY: A NEW YORKER TELLING STORIES FROM SUGARLESS TO SWEETLY CHEAP: DESSERT MAKEUP IN A MINUTE LOVE YOUR LOCKS READING TO SURVIVE THE CITY BUILDING A SUCCESSFUL RESUME LISTENING TO FRIENDS

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TABLE OF CONTENTS TALENT 3 Ayesha Siddiqui Kenneth Molloy

BEAUTY 15

FOOD 9 Healthy Budget Eats Sweetly Sugarless Mozzerella & Tomoato

De-Stress Your Routine Makeup in a Minute Love Your Locks

FUN 20 Free Events this Semester Reading to Survive the New York City Summer

VALUES 22

JOBS 26

Put Yourself First Value Yourself

Owning Your Own Business Resume Success

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NAME Ayesha Siddiqui AGE 22 SCHOOL New York City College of Technology GRADUATION 2014

TALENT Graphic Design Student Named Valedictorian

by Claire Hammer Pakistani-born Ayesha Siddiqui will deliver the valedictorian address during this year’s graduation ceremonies at the New York City College of Technology.

The spring event will mark the first time a student of her background has been accorded that specific privilege.

Siddiqui is seen as in inspirational student who has overcome major obstacles on the path to achieve her dream of obtaining a degree in graphic design. The 22-year-old was born in Karachi, but emigrated to Oman when she was little, only to eventually return to Pakistan to obtain her first bachelor’s degree.

On the financial sacrifices she’s made in order to to pursue college studies in America, Ayesha stated, “[My father] would say that education is money well-spent.”

As to her future plans, Siddiqui says she interned at the Women’s Press Collective, and the experience made her realize she would like to use her skills to work as a graphic designer for non-profit organizations in order to help the less privelaged with her particular set of skills.

The 22-year-old was born in Karachi, but emigrated to Oman when she was little, only to eventually return to Pakistan to obtain her first bachelor’s degree. The spring event will mark the first time a student of her background has been accorded that specific privilege.

Those who are also interested in pursuing a career in animation or graphic design may consider one of the many degree programs offered by institutions around the country, many of which are, like the New York City College of Technology, offered in NYC.

TELLING STORIES Kenneth Molloy, a senior at New York University, is double-majoring in Dramatic Writing and Classics. In February 2014, Kenneth’s original play “Ghost of Dracula” had a month long run in the Wings Theater the West Village, where it sold out every night. The production was produced, directed, and performed entirely by students without any aid from the university. “Ghost of Dracula” managed to draw me in, crack me up, and leave me cheering for an encore. Between the grotesque violence, literary pedigree, tongue-in-cheek humor, and explicit sex scenes, there’s really something for everyone.

“Ghost of Dracula” was accepted into the New York Fringe Festival, and recently completed its second run—once again, to great success.

Q: What was it like to see your original play performed?

It was pretty awesome. That was probably something that attracted me to dramatic writing more than to prose or poetry: getting to see my work unfold in the visual realm and have others partake in it outside of my own head.

Q: Was it important for you, and for the other people involved in the production, to work with students?

It definitely makes it a more facile, easier experience, to be able to relate with someone with school, and to like, you know, understand working around finals and mid-terms and that sort of thing.

by Jon Reitzel

Q: You’ve recently been accepted to the New York Fringe Festival, which has to be very exciting.

Yes, I agree. (Laughs.)

Q: How did that happen? What was the process?

Fringe is a huge production. The entire thing is just like, two people who actually work for Fringe and a bunch of volunteers. It’s a huge thing, it’s really amazing, it’s really . . . this is going to sound lame, but it’s a beautiful thing that all these people are invited to share their shows, their work, in this enormous thing with a largely volunteer force. But as a result, there’s a lot of minutiae that has to be taken care of, and everything needs to go like clockwork, so it’s definitely a different experience from a rag-tag, sort of grassroots production. It is really exciting, and it’s good experience for me; I mean, I would recommend it to anyone – the process is really easy.

There’s a small entry fee, but definitely get involved, it’s cool.

Q: The goal of the Campus Clipper Talent section is to show students that they can use their talents both to make money and also to help their community. How would you say theater has affected the community in New York City?

In terms of New York, when you go off-offBroadway into that community, it’s something

that is very uniquely New York, where you get voices that are endemic to the city and that really sort of capture the experience of living here. It is the real, extant, live experience of interacting with other people from your community in an actual place. You know that they are from here, at least are living here: those are New Yorkers on stage, and you are a New Yorker in the audience.

Q: For students coming to New York for the first time who say “I can’t afford to go to a play” or “I know nothing about

organic avenue

theater,” do you have any dos-and-don’ts or advice you would offer them?

There are a lot of plays that are cheaper than a movie. Our show is cheaper than a movie; it was in the West Village and in Fringe, and I believe it will continue to be cheaper than a movie.

You just really have to look outside – student rush is one option, but beyond that you can get great seats for a lower-tier show if you look outside of Broadway, or even off Broadway to off-off.

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FOOD

Six Ways to Keep Eating Healthy on a Budget Eating healthy is important.

Eating healthy: Lowers disease risks / Increases productivity / Gives you more energy / Makes you stronger / You probably think eating healthy is expensive. I’ll be honest—it is. But there are tricks to keep it low cost. Here are seven ways to eat more healthy while keeping it cheap.

Switch to Water. It’s healthier and cheaper.

Quit the soda & drink water. Take a bottle wherever you go.

Drink Tap Water. Check the price of water on your tap water bill. Now check the price of bottled water. Quit a difference, isn’t it? Why are you buying bottled water?

Eat Eggs. I always have eggs at breakfast because they’re cheap and a great, full source of protien to start the morning with.

Eat Fatty Meats. Fatty meats are cheaper and much tastier than lean meats. You don’t need to eat the fatty edges, so you can still avoid the calories in the less desirable cuts of the meat.

Get Whey Protien. The cheapest source of protein. It’s often as inexpensive as only seventy dollars for a ten pound bag that will easily last four months. Nothing beats that.

Tuna Cans. Canned tuna is cheap and contains as much protein as any other meat.

Alternate tuna with eggs, meat & whey protein. You’ll easily get to your daily amount of protein.

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SWEETLY SUGARLESS As dinner draws to a close, you are craving something sweet but are reminded of the bitterly thin state of your wallet. Chains like Pinkberry and Dunkin Doughnuts can get the job done, but sometimes one needs a little splendor with their Splenda. Even with its sumptuous supply of lavish restaurants, New York City can sometimes feel more limiting than an airplane menu if your fiscal position is unfavorable and can even lead you to desert the prospect of dessert.

Where there is a sweet tooth, there is a way.

New York City is full of undiscovered gems, some of which dwell in unsuspected corners.

For example, decadent French patisserie and bistro, Payard, at 714 Madison avenue between 63rd and 64th streets, might deter you with its aureate aura and $22 appetizer portion homemade Foie Gras Terrine. The new Francois Chocolate bar may surprise you, with a menu that boasts an extravagant variety of cakes and tarts that transport your taste buds from the second floor of a jewelry store to Paris, and not at the cost of airfare. Payard offers an assortment of specialty macaroons for $8, an assortment of cookies for $8, and a selection of their homemade chocolates for $8. In addition, they generously price their succulent house-made chocolate mousse grand-pére Payard at $7.

One can also bypass the Upper East Side overpriced curse at one of New York’s favorite Italian restaurants, Serafina, with its two locations on 29 east 61st street and 1022 Madison Avenue. Both restaurants have a tempting

by Maya Klaus

dessert menu with a Fritelle di Mele, (apple fritters dipped in vanilla bean sugar,) for $7.95 and an assortment of gelato and sorbet for $4.95 or biscotti for $3.95. And when looking for a quick, but uncompromised treat, skip the sit-down/slow-down and enter the express lane on 79th and Madison at their takeout shop with its colorful display of gelato, freshly made smoothies, and buttery croissants.

For a more inclusive experience, visit Chikalicious Dessert Bar, located at 204 East 10th Street, at their intimate 20-seat eatery, where customers can engage in savory repartee with the chefs and sommeliers who serve the food themselves. Upon entering under the whimsical dusty pink canopy into a cozy dining room bursting with the seductive aromas of frosted cupcakes, crispy pastries, and baking chocolate cakes, one gets the idea they are not in the frozen dessert aisle at Food Emporium anymore.

Their daily menu features a $14 prix-fixe that will give you more than your New York City cynicism bargained for with an amuse bouche, dessert, and petits fours.

Enjoy a unique experience with individual recipes like their lemongrass Panna Cotta with Basil Sorbet, or their Warm Chocolate Tart with peppercorn ice cream and red wine sauce.

They also boast an array of signature desserts for those loyal returning customers who can no longer fight off the Chikalicious twitch.

These include their red velvet cupcakes, adult chocolate pudding, molten lava cake, and chocolate éclairs.

Receive a free jar of peanut butter with your grocery purchase and student ID.

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RECIPES Sliced Mozzerella & Tomato Salad .5 box uncooked Dreamfields Angel Hair

2 tablespoons olive oil 1 pound large raw shrimp, peeled and deveined

4 cloves garlic, chopped .5 teaspoon crushed red pepper flakes

1 can (28 ounces) Italian-style diced tomatoes, undrained

.5 cup dry white wine .25 cup chopped fresh parsley .25 cup chopped fresh basil tablespoons freshly grated Parmesan cheese Chopped basil (optional) Kosher salt and freshly ground black pepper

Meanwhile, heat olive oil in large skillet over medium-high heat. Add shrimp; cook 3 to 5 minutes, until cooked through. Add garlic and crushed red pepper flakes; cook until garlic is tender, about 1 minute, stirring constantly. (Do not let garlic burn.) Remove shrimp from skillet; set aside.

Stir tomatoes, wine, parsley and basil into skillet. Continue cooking until liquid is reduced by half, about 5 to 8 minutes, stirring occasionally. Add shrimp and pasta to skillet.

Continue cooking just to heat through. prep time 15 minutes cook time 20 minutes

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BEAUTY

6 Easy Ways to De-Stress Your Daily Routine Love your face the way it is—

Brush your lips. A makeup artist

Eat plenty of fresh fruits and vegetables. My mother wasn’t

Use a vitamin-C serum daily.

and the way it will age. The women in my family embraced their “flaws” and became more and more beautiful as they got older. If all we do is focus on our imperfections, we’ll never recognize our unique individual beauty.

really into beauty routines, but she encouraged me to eat the right foods—and to always smother myself in sunscreen since I’m so fair-skinned.

Use makeup to emphasize only one feature. This tip came from makeup artist Bobbi Brown years ago—and it’s one that I live by. For example, I love to wear liquid eyeliner, so when I do, I always make sure to apply a pale color to my upper lids. This way only one feature on my face is highlighted, rather than all of them.

in Paris taught me to brush my lips whenever I brush my teeth. The brushing removes dead skin and gives lips great natural color. After brushing, I apply Elizabeth Arden Eight-Hour Cream Skin Protectant ($14; elizabetharden.com).

I went to a skin-care event in Boston years ago and learned about just how much damage the environment can do to the skin—and also how important topical nutrients are.

Along with wearing daily sunscreen, antioxidants like vitamin C (I use DDF EPF Serum C-3, $60; ddfskin. com) can really make a difference in luminosity and overall healthy appearance of the skin, especially my hands.

Spray fragrance directly onto the palms. I overheard a salesperson explaining that the warmth of the palms intensifies the scent.

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MAKEUP IN A MINUTE

by Meghan Quinlani

In the city that never sleeps, makeup can help you look ready for a night on a town, and then cover up the fact that you never slept. The transition from my rural hometown to the big city wasn’t difficult makeup-wise (considering my expertise with mascara and lipstick since beginning annual dance performances at age five), but throughout my years in college I have perfected some of my practices. Everyone has their own beauty routines and makeup preferences, but some tips remain universal – such as how to transition from day to night while on the run, and what to do when you’re running late to class. So, read on for my helpful hints to keep you looking fresh and ready to go in a city where you can’t afford to be off your game!

Quick Application In New York City, you want to look refreshed and chic – and this doesn’t require heavy makeup. Sure, you can take the time to apply meticulous eyeliner and artistic eye-shadow, but I was always one of those girls running late to my morning class and developed my own quick makeup routine. My suggestion, based on years of early morning dashing? Right before heading out the door, apply a healthy coat of jet-black mascara (mascara is the essential tool here – it brightens the eyes and draws the focus away from dark under-eye circles caused by sleep deprivation), and some eyeliner if time allows.

Cover up any blemishes with spot concealer and run out the door – you can pinch your cheeks to get the circulation going in place of blush as you wait for the elevator or street light, and chap stick or lipstick is a cinch to

apply while on the run. It’s quick, easy, and simplistically chic.

Foundation and Cover Up One of my biggest beauty pet peeves is that thick coat of foundation that turns your face a different color than the rest of your body. Foundation and cover-up are helpful tools to even out blotchy skin tones and eliminate blemishes, but use them as minimally as possible – daytime is not the time for thick stage makeup. Plus, extra layers can easily melt off in hot subways, giving your face the appearance of anything but flawless and natural. Additionally, it’s essential to pick the right shade of foundation and cover-up. As with any beauty task, the solution to finding the right look is sampling and experimenting… but don’t go buying five shades of foundation just to find the right one! At nicer stores such as Sephora there will generally be samples (a good tip is to smear the sample on your wrist to match facial skin tone – except for your tan summer months), and once you find a shade that works you will usually be able to find the same (or a similar) product in a cheaper drugstore. Just in case, however, keep your receipts—as a drugstore clerk in high school I remember being frustrated at customers returning make-up, but it’s generally permitted in stores so take advantage of this next time your selection goes awry.

Day to Night I’m constantly on the go and will often be running around all day without a chance to stop home and change. As a dance student, keeping a change of clothes in my

over-sized bag is second nature (and it’s not unusual to find changes of clothes in the bags of other New Yorkers, either), but what about makeup? To make your face appear ready for nighttime adventures, you typically make the makeup a little darker and heavier than for your casual daytime appearance. My trick is usually to re-apply mascara, add heavier eyeliner, and some lipstick or tinted lip balm. These are all small and easy to pack in your bag, and can be applied even in a public restroom or in front of a small mirror. Skip extravagant

eye-shadow or smoky eyes and leave it for another night when you have more time to get ready – a fresh coat of eyeliner and some refreshed lips is all you truly need to put your best and frehsest face out into the world. In the rare New York minute that you have nothing else to do with, consider trying a new makeup trick. Pull out some eyeliner, black or dark colored eye-shadow, a mirror, and some makeup remover (just in case of errors). Pulling off a smoky eye (by applying eyeliner) is just as easy and not bothering to waste all of that.

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LOVE YOUR LOCKS

by Elizabeth Sherman

I have this theory about my hair. I’m convinced that once it grows out past my shoulders again, every man in Manhattan will think I’m beautiful, and I won’t go more than two days without snagging a boyfriend. Not that I remember what it takes to fool a man into dating me—its been nearly a year since I ended a tumultuous, three year relationship, and I haven’t come close to dating anyone since. But none of that matters: my happiness, my sanity, rests on the length of my hair.

Consider every Victoria Secret Model currently plastered across billboards and buses, the pictures of the most popular celebrities on the cover of almost every fashion magazine, or even the most popular girl from your high school. Each of these women have one trait in common: they all have long, soft, smooth locks of hair. Long hair represents femininity, and as a girl that’s had short hair since I was 12, I’ve often missed out on the pleasure of being considered feminine, in the most traditional, classical sense. Over the years, I’ve succumbed to the belief that my love life will suddenly take off once I have long hair again.

In my experience, relationships have been tests—long, arduous, frustrating experiments in human emotion. Love has left me reevaluating my values, beliefs, ethics, all doubts about my character have surfaced, every scrap of self consciousness has emerged. Though it seems bleak, for me, love’s ability to stir up the strongest, most passionate emotions is what draws me to it.

The cliché is real, love hurts, and yet most people are dying to experience the mayhem, myself included. Love takes true dedication, a willingness to brave and embrace the potential chaos fearlessly. My over-active imagination might like me to believe that the only reason I’m still single in New York is because of the length of my hair, but in reality, I’m scared of falling in love. As a successful student and writer, I’m used to working hard. But in both my writing and school work, I know there is going to be a tangible pay off at the end of the day: I can see my work published, and good grades result in the praise of my parents and my peers.

Relationships are trickier. For most people, working hard in a relationship often does pay off in the long run, but people’s emotions are unpredictable.

Sometimes, the people we love let us down, even when we spend all our time and energy ensuring they won’t; that’s just part of being in a relationship. What if I risk everything, (my sensitive emotions, my trust, all my secrets) and I end up heartbroken and alone all over again? I’ve taken a risk on a person whom I trusted, and he betrayed my trust without even blinking. Of course I’m scared now. Yet I’m fully aware that there will always be some degree of risk when forging a new relationship, always some chance it won’t work out in the end. Failure is a natural aspect of being human.

Not everything goes according to plan and I’m not perfect; I can’t force love on myself or anyone else. But on the off chance that it does

work out, it’s usually worth the sacrifice just to experience the happiness that love brings.

I’m still learning how to forge successful relationships.

Having the little experience that I have puts me in good shape, despite how dire things might look right now. Everyday I complain to my friends about how I’m still single. However, I know that rushing into something now would be an absolute disaster for me. In a cheaper drugstore. Just in case, however, keep your

receipts —as a drugstore clerk in high school I remember being frustrated at customers returning make-up, but it’s generally permitted in stores so take advantage of this next time your selection goes awry. Just remember that it won’t always be this way. Many of the choices you make will be have positive implcations on your life, not negative ones.

When I’m ready to face all my fear of failure and rejection with my head held high, (short hair and all,) I’ll deserve the love I desire.

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FUN ENTERTAINMENT Top Five Most Essential Foundations Kit Items The best practice for maximizing your preparedness for success in studio classes and minimizing your expenses is to plan ahead, share materials and costs with classmates (when appropriate), shop in a group, and shop around for best prices and availability.

Here are the most important items in your Foundations Kit. These are the tools that will become essential to your daily use, so don’t skimp on their cost. We promise it’s worth it.

Variety of Paper Pads You’ll

be working in a variety of media.

So you’ll need a pad of newsprint for practice work and scratch paper.

If you’re going to be working with makers, you’ll need Bristol.

Olfa Utility Knife & plenty of replacement blades! Your Olfa knife will be your saviour. Get a sturdy one with a lot of blades, so it never runs dry. Feel free to invest in an X-Acto, but there will be no better all purpose knife than an Olfa.

Portfolio Bag Portfolio bags

comes in all sorts of resilliancies.

You’re going to be tempted to save some serious money by buying a cheaper bag, but this is a mistake.

You’ll take you bag everywhere, on the subway and to friend’s apartments or dorm rooms and also to the studio. It’s better to buy one expensive, sturdy bag than replace 10 cheap ones every time they break.

Aluminum Straight Edge

While you don’t need to buy the fanciest one in the store, the stronger you straight edge is, the more travelling and use it will be able to withstand. This way, you’ll only have to buy one, and it’ll last you for years, or at least until you complete your degree.

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Reading to Survive the New York City Winter

by Dana Markevitz July and August are quiet months when New Yorkers can flee the airless subway platforms and sizzling cement of the city by commuting to weekend houses in beach towns along the coast. For everyone else, however, the end of the summer can be a time to indulge in the luxury of staying in, or, for those without air conditioning, a time to seek out the indoor public spaces that offer refuge during the 102 degree heat waves.

When incentive to go outside wanes with every degree, reading is a way to stay entertained during weeks of self-imposed exile. In the midst of stifling humidity, you may find yourself unable to resist the easy mindlessness of the season’s reality television or blockbuster hits. Summer, however, doesn’t have to be a period of mental idleness. When avoiding crowds and too much direct sunlight, easy summer reading offers an escape from the boredom that can come from shutting oneself away.

Roberto Bolaño’s sprawling 2666 is just long and layered enough to make it difficult to finish during the busier months of the year. The novel, which is divided into five parts, traces the legacy of the fictional author Archimboldi and the lives of those searching for or connect-

ed to him. Bolaño zooms in on the violence of both WWII and the murders of the women of Santa Teresa, a thinly veiled reference to the deaths in Ciudad Juárez, to draw unexpected connections between the lives.

Summer also provides the opportunity to read the lesser-known works of beloved classic authors. As in his other works, Hemingway’s prose is stark and ingeniously simple. The novel’s protagonist is Robert Jordan, an American fighting against the fascists during the Spanish Civil War. Hemingway’s account of the guerilla leaders in the mountains portrays the complexity of those who sacrificed for the Republic even as it began to fall. The story also revolves around Robert Jordan’s relationship with Maria—a love fraught with the complications of the war, doomed from the start.

As in his other works, Hemingway’s prose is stark and ingeniously simple. The novel’s protagonist is Robert Jordan, an American fighting against the fascists during the Spanish Civil War. Hemingway’s account of the guerilla leaders in the mountains portrays the complexity of those who sacrificed for the Republic even as it began to fall. The story also revolves around Robert Jordan’s relationship with Maria—a love fraught.

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VALUES The Easiest Ways to Put Yourself First

by Ekaterina Lalo I sat down in my favorite restaurant with my friend.

We were having a discussion about places we would like to go and clothes we liked to wear. I asked for a weird combination: a cup of Earl Grey tea and a slice of pizza.

When I got my tea, it was English Breakfast. I thought about how often we don’t listen to people or don’t want to understand them. I wasn’t listening to what my friend was telling me . . . If it was me who wasn’t heard, I would be very offended. Why are we, people, so selfish?

We like to listen to things we agree with. “Thanks, I’m happy that you like my new dress. I bought it today,” a woman says happily, smiling at the gentleman complimenting her. If he said, on the contrary, “I think this color doesn’t suit you,” she would, most likely, give him a

scornful look – even if he was right and she knew it.

I think the problem is that we take criticism as something purely negative. We believe that people don’t like us personally when they notice that our clothing doesn’t look nice or that we speak too loudly. However, in most cases, people who share their opinion with us are those who love us, who want to make us better, who kindly point out our mistakes so that we may correct them.

You may ask: shouldn’t we be faithful to our own opinion and choices?

But how do we form an opinion?

We make decisions based on agreement or disagreement with others.

As far as I’m concerned, I chose a journalism major because I love to write, I am good at it, and I want to become even better. I need to be able to write in different genres, and I would love to write efficiently in at least three languages.

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VALUE YOURSELF

by Meghan Quinlani

The best way to increase your wealth and abundance is to raise the bar on your self-value. People see you as you see yourself, mostly.

Therefore, it is imperative to view yourself as you wish to be seen.

Makes sense, doesn’t it? I’m talking about really owning your greatest vision of your highest worth.

If you are a consultant, decide what your fee is by the hour or per consultation. Is it over or under how much you actually feel--notice I use the word ‘feel--you are worth? If you are asking for more than you feel you are worth, people will respond by because they feel they’re getting a great deal.

Do you have a typical salary job with evaluation periods to increase your salary? What weighs in on the decision most is how much you value your services to the company and the value of those services. Let it be twice of what you are currently receiving for your position. I suggest asking for half of what you

actually value yourself at. So if your self-value is ninety thousand per year, you should only ask for forty-five thousand per year. This way the affirmation and energy you own is, of course they’d give me forty-five thousand, they’d be crazy not to. The feeling you own is that you are practically giving your services away to them. They then feel this and respond in kind by giving you what you ask for or in some cases feel compelled to offer you more.

Communication technologies that increase access to faculty members, help them share useful resources, and provide for joint problem solving and shared learning can usefully augment face-to-face contact in and outside of class meetings.

By putting in place a more “distant” source of information and guidance for students, such technologies can strengthen faculty interactions with all students, but especially with shy students who are reluctant to ask questions or challenge the teacher

directly. It is often easier to discuss values and personal concerns in writing than orally, since inadvertent or ambiguous nonverbal signals are not so dominant. As the number of commuting part-time students and adult learners increases, technologies provide opportunities for interaction not possible when students come to class and leave soon afterward to meet work or family responsibilities.

The unemployment rate is up and some people are feeling hopeless about procuring a job when hundreds are applying for the same position. Is the key to take less? Well,

maybe. But the essential point when applying with hundreds of other applicants is to create your value to be higher than theirs. You are the professional who has the answers to the company’s needs and the salary you are asking from them is half of what you would typically receive for your services.

This type of consciousness is what will set you aside from the hundreds of other applicants and land you the job. Let’s face it, with hundreds of applicants, employers are praying for someone to jump out at them to help them narrow the pile down.

You can be the one who jumps out!

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JOBS

Successful Practices for Owning Your Own Business Every day, new business ventures are created.

Some of these businesses will succeed, but many will fall by the wayside.

Find a Niche. For small businesses, it is best to find a niche. A small company with limited resources can efficiently serve niche markets.

Concentrate your efforts on a fairly narrow market offering. This entails sticking to what you do best, and becoming an expert in that field. Realize that it is not possible to be good at everything.

Be Small, Yet Think Big. The most common question of small business start-ups is “How can I compete with my big competitors?“ Small businesses have inherent advantages over big businesses, including flexibility.

Differentiate your products. Present the benefits of your products and services to your customers, highlighting the unique solutions it offers to their problems. Avoid being a copycat; rarely do imitators succeed in the market.

Listen to your customers. Be market driven: listen and react to your customer’s needs.

Customers need to feel that they are important to you ­because they are!

Good reputation. Your business hinges on its reputation. It is imperative that you build a good reputation for the quality of your products and support services. Remember that two things guarantee success: high quality goods and superior service. Always aim for quality, if you are a tax consultant.

Constant improvement. Entrepreneurs know that they should not be rigid in their ways of thinking in their quest to improve their best products and services. You risk being left behind by the fast-paced competition if you cling to the “this is how we’ve always done it” kind of thinking. The business environment today demands that you need to come up with new solutions ­fast! An entrepreneur should understand the power of planning.

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RESUME SUCCESS Theoretically, college is supposed to be the path to our dreams – the infamous road that we are all supposed to take in order to successfully launch our careers and begin our lives in the so-called real world. We apply to prestigious schools and pay insane amounts in tuition with the hope that the things we learn and do in the classroom will train and prepare us for the futures we have planned for ourselves.

However, most of us have terrifyingly empty resumes, which serve as nothing more than dismal reminders of the experience we have yet to gain and the things we have yet to accomplish. What’s worse is that landing an internship or job within any given field usually requires some sort of previous experience.

So how are you – a student with nothing but a high school diploma and a few semesters of college under your belt – supposed to break into the working world? By remembering this: experience comes in many forms. There are a lot of ways to beef up your resume without having any prior professional experience. You just have to look a little more closely to see how broad your horizons actually are.

For example, now that you are out of high school, why do you have to stop doing extracurricular activities? Remember how being involved in clubs and intramural activities helped you get into college? Well, the same rules can apply in order to make you a more viable candidate for an internship or a job. Being involved in different organizations on campus

by Christina Browner

not only adds a few lines to your resume, but also gives you the life experience that intern coordinators and human resource representatives are looking for in a candidate. There are a lot of ways to beef up your resume without having any prior professional experience. You just have to look a little more closely to see how broad your horizons actually are. It shows potential employers that you are able to commit your time and effort to doing something, that you can work together with others, and that you can simultaneously balance multiple responsibilities.

In addition, some extracurricular activities, such as student governments and activist groups, allow you to exercise your leadership and organizational abilities illustrating how effectively you can handle different levels of responsibility and how efficiently you can accomplish given tasks.

Secondly, try to find a volunteer position in the field of work you would eventually like to enter. Again, any experience is good experience: a well-rounded person is more appealing to an employer than a one-trick pony. So, for example, if you would like to be a teacher, offer to tutor children around your neighborhood or volunteer teaching kids to read at your local library. Sometimes, most of us have terrifyingly empty resumes, which serve as nothing more than dismal reminders of the experience we have yet to gain and the things we have yet to accomplish. What’s worse is that landing an internship or job within any given field usually

requires some sort of previous experience.

Thirdly, do not whittle away your entire summer at the beach. Getting a summer job will not only put extra cash in your pocket, it will also give you future references who can vouch for your work ethic in addition to your school professors and academic advisors.

Furthermore, talk to the student employment offices at your school to see if they can give you an on-campus work-study job during the fall and spring semesters. This way you can learn the basics of how an office works without sacrificing your grades.

College is the best path to fulfilling your aspirations, and yet much of your future is de-

pendent upon the steps you take to get there.

Taking the proper measures in the beginning of your journey will ultimately help you out in the long run. So, for example, if you would like to be a teacher, offer to tutor children. Being involved in different organizations on campus not only adds a few lines to your resume, but also gives you the life experience that intern coordinators and human resource representatives are looking for in a candidate.

Christina Brower is a writer for Campus Clipper. You can read more of her advice on jobs, fashion, and student life in the Campus Clipper guidebook, “ NYC Student Guide� due out in this fall 2010.

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