YCN
Pearson Brief
Cassian Iordache U1560725
Deliverables I have chosen to approach the brief with the purpose of rising awareness through a cleverly designed poster and flyer that have an easy time delivering the message.
The Poster A poster is the fastest way to deliver a targeted message, by placing it around points of interest for the audience you’re targeting. In this particular case, the poster is made to be placed around universities, schools, subway stations and other freqvently visited places by today’s learners, containing the appropriate amount of contrast while maintaining the brand identity. The headline is emphasized by the beautiful font and it’s scale, while challenging the viewer to explore and understand the rest of the artwork.
The Flyer Flyers are the second fastest way to deliver a targeted message, by placing them around points of interest for the audience you’re targeting. In this particular case, the flyer is made to be placed around campus, inside high schools, theatres or handed out at points of interest for the young adults. It’s size is 17 cm x 12,75 cm to both allow the door tags to be readable and to be easily carried around. When the flyer is received, the fact that the door tags are covered will create curiosity, increasing the chances that the flyer will create a memorable impression and motivating the viewer to understand the concept behind it as it scratches away the surface. The fact that the career choices are initially covered is also hinting at the fact that we’re not exactly sure of the future work choices and we have to develop broad and unconventional skill sets.
The concept The artwork is created to make the audience realize that they have no idea what tomorrow’s jobs and opportunities will be. To do so, I illustrated the career choices in the form of doors placed on three different levels. The bottom one is populated by some of the career choices we now have, while also representating some of the limitations each have. The artworker door for example has no handle, to show that to be an artwork, the door has to open itself - you must have artistic talent. On the same note, Sewing Machine Operating is one of the fastest dying jobs - thus the door even though it does nothing to keep you from pursuing that career, leads to a dead end.
The middle level is populated by career choices that are now known and are being developed for use in the near future. Some of them are already feasable in special cases with the use of actual technology, like remote surgery and mass use of drones. The grey door is to show that there will be jobs that we just don’t forsee, and we’ll have to be ready for that. The top level represents the far future that will take place during the young adults’s lifetime. Here we find several career choices that we can forsee, each of them closed and some that will use technology that will be developed during this time - represented by the fact that the doors are being formed. There’s also the interesting fact of space travel - the Space Travel Guide door being unveiled brick by brick as we conquest the issues that are making it impossible at this time.
The colours Throughout the project I have used only the brand colour scheme and brand feel to further connect the poster and flyer to the brand.
Playfair Display + Open Sans
The fonts Throughout the project I have used only the Playfair Display and Open Sans fonts for the brand identity.
Cassian Iordache U1560725, BA (Hons) Animation & Motion Graphics - Year 2 University of Huddersfield