Photo by: Memory Jade
CASSIE FERNANDEZ Becoming a graphic designer has enhanced my creativity and passion for bringing a story to life. What I love about the creative process is that we start with a blank canvas. One day there is a clean slate; the next day the design process begins. There is a dramatic shift when you transition from an abstract idea to a slightly more materialistic idea. When you bring form to this nebulous idea, then give it life, it creates a story. An illustration from Thomas Edison captures my story perfectly: “I have not failed 700 times. I have not failed once. I have succeeded in proving that those 700 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work.” Design isn’t about perfecting; it’s about dedicating time to develop a concept and follow it through fruition. Just because a solution satisfies a problem, it doesn’t mean that its the only solution. I love the challenge that exists when breaking down the design from its infinite options and finding a direction that achieves the design objective.
CONTENT 01
Florida SOL FC
02
Royal Exchange Program
03
Chrome X
04 05
Nine Wheys
Mathsters
06 Be Brave 07 08
Plash
Character Cup
01
FLORIDA SOL FC branding • web • environmental Florida SOL Fùtbol Club (FC) is a member of the Women’s Premier Soccer League (WPSL) and plays out of Fleming Island near Jacksonville, Florida. The WPSL is the largest women’s soccer league in the United States, with over 50 teams throughout the country and some of the top female players in the nation. This logo is designed with strong typographic elements and bold colors that complement the team’s dynamic energy. The new identity will have a memorable visual impact. This will increase awareness and impact the minds of future generations seeking to compete at higher levels. The design embodies the spirit of the WPSL and captures the soul of the game.
FLORIDA SOL BATTLES OUT A 1-0 VICTORY OVER FLORIDA KRUSH 07.09.2016 | FLORIDA SOL FC WINTER PARK, FL - Elizabeth McNamara scored a lone goal to help third-seeded Florida SOL FC defeat sixth-seeded Florida Krush 1-0 in the Women’s Soccer Premier League Tournament Quarterfinalist... View Archive[+]
2016 FLORIDA SOL FC SCHEDULE
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#24 MAKENSIE 23 # DANAHER GRACE REINER
GAME
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HELLEN
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DAY SATUR
JUN 04
FLEMING ISLAND
FLORIDA SOL FC VS.
PINELLAS COUNTY
UNITED SC
TAM PA B AY
HELL
ENIC IN FLORG ISLAND IDA S OL F C VS.
FLEM
S U N D AY SATU R
JUN 05JUN 1DAY 1 11:00 AM5:0 0P
M ADM A D M I T OINT EO N E ONE DMIT 7:00 PM
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03 02 01 G ISLAND C A SOL F FLORID
FLEMIN
#19 MOR G VIDR AN INE
Game Day tickets are advertised at the beginning of each season, which allows fans an opportunity to purchase tickets in advance.
02
ROYAL EXCHANGE PROGRAM editorial • infographic • stationary Royal Caribbean International is recognized for its innovation at sea for nearly 50 years. The newly developed Royal Exchange Program (REP) will provide Generation YZ with an opportunity to study onboard while emerging in multiple cultures across the world. The Royal Exchange Program maintains consistency throughout the brand with its clean and classic principles. The line work utilized illustrates how precise and professional the program runs. Their mission is to increase the popularity of studying abroad and lifting it to a higher standard compared to existing programs.
RO
GE
EXCHA L N YA
PR
OGRAM
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CHROME X packaging • web • infographic Chrome X is a luxurious tampon subscription for females. The name stems from the target audience of females, who have XX chromosomes. The black and white logo allows the metallic patterns to be prominent and appealing. Each metallic color corresponds suitably with each size tampon. The concept behind this project is to create a product that offers the best protection and highest convenience. Chrome X is delivered straight to your door every three months at an affordable rate. Chrome X eliminates the monthly errand of going to the store and replaces it with luxury. Each person’s subscription is customizable in the packaging preferences when placing an order. Proceeds are contributed to Chrome X’s “Bridging the Gap with Luxury” fundraiser, which provides access to feminine hygiene products to women in need across the nation.
your subscription donates pads to girls in need
Of girl schools in India have functioning toilets.
Of girls in Burkina Faso have a place in their school to change their sanitary materials
Schoolgirls from South Asia were not aware of menstruation prior to menarche.
Of schoolgirls in South Asia knew that menstrual blood came from the uterus.
number of ingredient required by the FDA to be disclosed to consumers
average number of feminine products a women uses in her lifetime
number of studies that have been conducted on the longterm effects of artificial fibers in tampons number of ingredients in a CHROME X tampon
The infographic statistics informs subscriber’s specifically how their donations contribute to the women in need.
PREMIUM SUBSCRIPTION SHIPPED EVERY THREE MONTHS FREE SHIPPING
ADJUST, SKIP, CANCEL ANY TIME
$9 - 18 PER MONTH
https://www.myfonts.com/fonts/letters-numbers/olivier/regular/
s te p 1: STA R T YO UR ORDE R
About how many tampons do you use per month?
s te p 2: PICK YO U R AB S ORB E N C Y
s te p 3: PAYM E N T
s te p 4: R E VIE W YOUR ORDE R
BRIDGING THE GAP WITH LUXURY IT’S SIMPLE. YOU GIVE. WE DELIVER. H OW W E ARE H E L P I N G Millions of girls around the globe lack access to adequate menstrual products. In most cases, they are forced to miss school days, use alternative unsanitary items, and often drop out at a young age. These items are among the most requested around the nation, yet are least often donated. CHROME X gives you the products you need, and your purchase does the same for others. For every month’s supply you receive we give a month’s supply of sustainable pads to a girl in a developing country so she can share the same luxury we provide.
H OW Y OU CAN H E L P
SHARE
BUY
SUPPORT
Spread the luxury
Your purchase helps to
Join the cause.
and let’s make periods
provide menstrual products for
Donate and help women look
better for everyone.
girls in need across the nation.
forward to each month.
04
NINE WHEYS branding • app • stationary Nine Wheys is a food truck service located in the heart of San Francisco, California. It is a rotating, protein shake truck that runs a side delivery service that travels conveniently to your location and fitness events. Their presence reinforces the importance of having a healthy balanced diet. Nine Wheys’ shake menu changes every other week to provide customers with new options and keep loyal customers intrigued. Nine is an essential number used throughout the brand. Out of the 20 amino acids in your body’s proteins, nine are necessary in your diet. The body’s cells cannot produce these nine on its own. The personalized font used for the number nine emphasizes its importance and hints at movement. This movement continues through the design with the halftone pattern and geometric shapes.
The food truck travels to fitness events across the country to reinforce the importance of how a healthy balanced diet is essential.
05
MATHSTERS app • illustration • product design Mathsters is a math app for third and fourth graders that teaches them about the four main operations and responsibility. The goal of the app is to disguise learning as a fun game that students can play in the classroom or in their living rooms at home. Each student chooses a mathster to take care of as their virtual pet. The objective of the game is to solve equations that earn them money to buy items that help feed, clean, and teach their mathster how to live. Often times Monsters can be considered scary to a young demographic, therefore, the style of Mathsters is welcoming and playful. The board game extends the fun to friends and family.
The Mathsters board game is designed to extend the educational fun to friends and family by practicing math operations.
A: 27
9x3 A: 35
A: 20
6 + 14 A: 12
19 - 7
5x7
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BE BRAVE advertising • social media • environmental Contour is a wearable HD action camera that enables modern day explorers and adventurers to tell their stories through video and photography. The objective of the Be Brave Campaign is for people to get out of their comfort zone and share these new experiences with others via social media. The Be Brave Campaign challenges ordinary people to participate in random acts. The camera requires physical interactions, therefore, the campaign includes interactive games in locations where consumers routinely visit. The imagery used in the ads correlates to Contour’s tagline “Adventure Everyday.”
5
SIMPLE STEPS OF
HOW TO The infographic for the Be Brave Campaign illustrates five easy steps of how to participate in the social media contest. Facebook is the primary media used throughout this campaign.
1
2
Visit CONTOUR.COM. Choose a brave act from our list.
11:10 AM
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4
Use any device to take a photo or a recording of your brave act.
29%
Submit your photo or video to Facebook. Use #BeBraveEveryday.
LIKE
+ 1 POINT
COMMENT
+ 2 POINTS
SHARE
+ 3 POINTS
Collect points when you post, like, comment, and share.
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Grand prize is rewarded to the contestant with the most points.
OR
OR
OR
(Left) The shopping cart ads are placed in large super markets to increase the number of participants in one populated location. (Right) The urinal challenge allows men to subtly express their bravery by challenging their neighbor in a race.
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PLASH branding • packaging • advertising Plash is a non-toxic skincare product made for pregnant women that can be found in your local Target. These individual bottles are packaged together in a Pregnancy Survivor Kit for easy accessibility because these women don’t have time to waste. The pattern on the package is designed to look elegant and soothing. The soft colors give customers an aesthetically appealing product while meeting their needs. Plash’s nontoxic products make this brand safe to use before, during, and after pregnancy.
Great Expectations.
Great Expectations.
From ooh-la-la to lullabies, Plash helps you care for your pregnancy at every stage of the game: before, during, and after.
From ooh-la-la to lullabies, Plash helps you care for your pregnancy at every stage of the game: before, during, and after.
This ad series would be placed in a Women’s Health magazine to tell a story of how the product works from the beginning of pregnancy to the end.
Great Expectations. From ooh-la-la to lullabies, Plash helps you care for your pregnancy at every stage of the game: before, during, and after.
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CHARACTER CUP branding • stationary • environmental The St. John’s County School District Elementary Character Cup is a student-centered event that highlights physical education with the goal of linking academics and character education through athletic competition. Character Cup is associated with Character Counts, which focuses on the route of change based on the six pillars of character. The design challenge was maintaining the “Olympic” theme while adding a youthful aesthetic. This was achieved with a playful typeface that connected well with the organic shape of the rings.
This poster allows students to interact and share how they demonstrated each character trait.
THANK YOU 239.438.0581 • casferdesigns@gmail.com • casferdesigns.com