HELLO FROM THE EDITORS

As 2023 is in full swing, the weather has certainly shown that Missouri can be challenged by all seasons. Let us hope that we see more “like a lamb” and less “like a lion” as we head into months usually reserved for spring!

With a new year comes a new outlook and set of goals. We hope your operation is utilizing this fresh calendar to find fresh ways to tackle hard tasks, improve performance numbers, create easier workforce needs and so on. It is never too late to incorporate change for the betterment of your input costs and improved bottom line.

Certainly, genetic selections can help with the above. Investments into superior cattle can help not only from a production cost standpoint but also when it comes to marketing what has been produced. It is never challenging to market something everyone wants. What do your customers want? How can you work towards producing more of what they desire?

Eddie Watson was one of the 2022 Missouri Hereford Association Hall of Fame inductees. Be sure to read about how he has maximized his efforts in marketing bulls since 1969. His humble nature made for a fascinating story you won’t want to miss.

Our membership has been busy in an industry that is seeing some of the best futures ever remembered. We are off to a great year with beef in demand, cattle numbers the lowest we’ve seen in our lifetime and the Hereford breed demanded for the white face factor it adds to their progeny.

2023 Publication Dates