AirWings Airlines - Corporate Identity Manual Book

A I R W I NGS

Love the Air.

AirWings Airlines

Corporate Identity Manual

0.0 Content

1.0 Logo Variations

4.0 Application

1.1 Logo 1.2 Logo with Logotype

4.1 Stationaries 4.1.1 Letterhead 4.1.2 Name Card 4.1.3 Envelope

2.0 Color 2.1 Color of Logo 2.2 Color of Logotype

3.0 Typeface 3.1 Typefaces of Logo 3.2 Typefaces

4.2 Promotional Item 4.2.1 Post Card 4.2.1 Couple Coasters 4.2.2 Travel Set 4.3

Brochure

4.4

Packaging

4.5 4.5 4.5

Company Items Couple Seat Ticket Food Tray

4.6

Uniform

4.7

Airplane

5.0 New Technology 5.1 Touch Chat

01

1.1 Logo

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This is AirWings Airline logo created in year 2014.

There are 5 versions of the logo: 01 Full color logo 02 Black and White logo 03 Mono color logo 04 Full color logo with tagline 05 Reversed on dark background logo

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Love the Air.

01

1.2 Logo with Logotype

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AirWings Airlines 02

This is AirWings Airline logo with logotype(the typographic element of the logo).

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There are 5 versions of the logo with logotype: 01 Full color logo 02 Black and White logo 03 Mono color logo 04 Full color logo with tagline 05 Reversed on dark background logo

Love the Air.

AirWings Airlines 03

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AirWings Airlines 04

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AirWings Airlines 05

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AirWings Airlines

2.1 Color of Logo

01 C: 31 M: 100 R: 114 G: 0 # 710058

The logo has 4 colors options. These colors make the logo functional in different usage.

Y: 0 K: 45 B: 89

The 4 colors of the logo: 01 Purple

02

The main color of the logo is purple which represents the romance and elegant.

02 Black 03 White 04 Grey

C: 0 M: 0 R: 35 G: 31 # 231F20

Y: 0 K: 100 B: 32

03 C: 0 M: 0 Y: 0 K: 0 R: 255 G: 255 B: 255 # FFFFFF

04 C: 0 M: 0 R: 88 G: 89 # 58585B

Y: 0 B: 91

K: 80

01

2.2 Color of Logotype

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Love the Air.

AirWings Airlines 02

This is AirWings Airline logo with logotype colors.

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There are 2 colors of Logotype: 01 Black Black color logotype is use in all type of logo.

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02 White White color logotype only use in reversed color of logo with logotype.

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AirWings Airlines 04

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AirWings Airlines 05

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AirWings Airlines

3.1 Typefaces of Logo There are 3 typefaces:

AIR WINGS

01 The font of AIR WINGS inside the logo is Sakkal Majalla, which is thin and smooth to represent light and free.

01

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnofqrstuvwxyz

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02 Love the Air. The tagline’s font is Gabriola. A very neat hand writing style show the flexible and relax.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 03 AirWings Airlines The logotype’s font is Helvetica Neue LT Std 67 Medium Condensed. A professional font type which is thin and standard for the image of AirWings Airline.

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

02

Love the Air.

AirWings Airlines 03

Helvetica Neue LT Std 45 Light

3.2 Typefaces The typeface that is used for the AirWings Airline identity is Helvetica Neue LT Std. This should be use for all stationary, reports and printed media.

For all digital media where this typeface is not available, such as PowerPoint presentation and website, please use Arial.

Both of these fonts were selected for their visual compatibility with the AirWings Airline brandmark and for their ability to convey a personality that is consistent with our brand.

Only use weights and styles shown on the page.

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@*%&()

Helvetica Neue LT Std 47 Light Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@*%&()

Arial abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@*%&()

Arial Bold Helvetica Neue LT Std 55 Roman abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@*%&()

Helvetica Neue LT Std 57 Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@*%&()

Helvetica Neue LT Std 75 Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@*%&()

abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@*%&()

Arial Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@*%&()

Arial Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!;:/?,.@*%&()

1.8

4.0

5.3

1.3

4.1.1 Stationaries Letterhead Format: W: 29.7cm H: 21.0cm (standard A4)

2.0

Level 1, Puchong International Airport, 12355, Pochong, Johor, Malaysia.

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1.0

Love the Air.

78, Janan Puchong Cempaka, Pusat Kerajaan, 12345, Pochong, Johor, Malaysia.

Tel : +08-9988 0011 Email : airwings@gmail.com Website : www.airwings.com

22 MAY 2014

Mr. Enson

Guidelines on the left with red measurements pertain to page placement of the logo with tagline, return address and contact information in CM. Be sure to remain cautious of clearspace requirements.

Return Address Typeface: Helvetica Neue LT Std 47 Light Condensed Size: 10 pt Body Copy Typeface: Helvetica Neue LT Std 55 Roman / Helvetica Neue LT Std 75 Bold Size: 11 pt

dolor sit amet, consectetuer adipiscing elit.

Aenean commodo ligula eget dolor. Aenean massa. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem. Nulla consequat massa quis enim. Donec pede justo, fringilla vel, aliquet nec, vulputate eget, arcu. In enim justo, rhoncus ut, imperdiet a, venenatis vitae, justo. Nullam dictum felis eu pede mollis pretium. Integer tincidunt. Cras dapibus. Vivamus elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae, eleifend ac, enim.

Aliquam lorem ante, dapibus in, viverra quis, feugiat a, tellus. Phasellus viverra nulla ut metus varius laoreet. Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi vel augue. Curabitur ullamcorper ultricies nisi. Nam eget dui. Etiam rhoncus. Maecenas tempus, tellus eget condimentum rhoncus, sem quam semper libero, sit amet adipiscing sem neque sed ipsum. Nam quam nunc, blandit vel, luctus pulvinar, hendrerit id, lorem. Maecenas nec odio et ante tincidunt tempus. Donec vitae sapien ut libero venenatis faucibus. Nullam quis ante. Etiam sit amet orci eget eros faucibus tincidunt. Duis leo. Sed fringilla mauris sit amet nibh. Donec sodales sagittis magna. Sed consequat, leo eget bibendum sodales, augue velit cursus nunc,

Sincerely,

Stacey Stacey Lauder AirWings Airline Manager

2.5

FRONT

4.1.2 Stationaries Name Card Size: W: 8.9cm H: 5.4cm Guidelines on the left with red measurements pertain to placement of the information in name card in CM. Be sure to remain cautious of clearspace requirements.

FRONT Font: Company Name Typeface: Helvetica Neue LT Std 67 Medium Condensed Size: 14pt Font: Title Typeface: Helvetica Neue LT Std 67 Medium Condensed Size: 10pt Font: Subtitle Typeface: Helvetica Neue LT Std 47 Light Condensed Size: 10pt

0.8

1.5

0.8

0.8

AirWings Airlines 0.8 Casy Chong Sook Hui Customer Services Manager

2.5

Level 1, Puchong International Airport, 12355, Pochong, Johor, Malaysia.

1.5

Tel: +08-9988 0011

0.8

0.8

BACK 1.9

5.5

1.5

1.3

Font: Contact information Font: Helvetica Neue LT Std 47 Light Condensed Size: 9pt

2.5

Barcode Size: 1.5cm x 1.5 cm.

1.5

BACK A logo with tagline.

4.5

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Love the Air.

FRONT

4.1.3 Stationaries

1.0

1.0

5.0

1.3 2.0 1.0

Envelope The standard Number 10 envelope.

Size: W: 9.5" H: 4.125" FRONT Logo (with tagline and logotype) Guidelines with red measurements pertain to placement of logo (with tagline and logotype) and return address in CM. Be sure to remain cautious of clearspace requirements.

Font: Return Address Typeface: Helvetica Neue LT Std 47 Light Condensed Size: 10pt

3.0

BACK

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Love the Air.

AirWings Airlines

Level 1, Puchong International Airport, 12355, Pochong, Johor, Malaysia.

Post Card 15.24 cm

4.2.1 Promotional Items Post Card Size: W: 15.24cm H: 10.16cm

Please stamp here

10.16 cm

Couple Coasters The couple coasters is a set of coaster that can combined to make a love shape.

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Love the Air.

Size: 9cm x 0.3cm x 8cm Couple Coasters

9 cm

8 cm

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Neck Pillow

4.2.2 Promotional Items These item can be sold in limited amount or rented.

17.3"

10.6" A I R W I NGS

Head Pillow 18"

Neck Pillow Size: 17.3" x 2" x 10.6" Material: Standard Fleece Head Pillow 2 different choices of the color of logo.

Size: 18" x 3" x 11" Material: Standard Fleece

11" A I R W I NGS

Eye Mask 19 cm

Eye Mask Size: 9cm x 19cm Material: Satin Blanket Size: 55" x 55" x 0.02" Material: Standard Fleece

9 cm

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Blanket

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4.3 Brochure

11"

Brochure Folding option: 3-panel fold in Tri-fold Size: W: 11" H: 8.5" Fold Lines A little extra room is required to account for the thickness of the paper in the fold. Below are the correct fold lines for an 11" x 8.5" tri-fold brochure or pamphlet:

Just come, fly with us, enjoy your trip, A I R W I NGS

1.

2.

3.

4.

8.5"

Tri Fold Brochure Dimensions

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Love the Air.

AirWings Airline

Outside: 3.625" & 7.313", creating 3.625", 3.688", 3.688" panels.

Inside: 3.688" & 7.376", creating 3.688", 3.688", 3.625" panels.

dipiscing elit.

Aenean commodo ligula eget dolor.

Aenean massa.

Cum sociis natoque penatibus et magnis dis parturient montes, Nulla consequat massa quis enim.

Welcome aboard with your love, nascetur ridiculus mus. Donec quam felis, ultricies nec, pellentesque eu, pretium quis, sem.

Quisque rutrum. Aenean imperdiet. Etiam ultricies nisi Phasellus viverra nulla ut metus varius laoreet.

Canvas Bag 15.7"

4.4 Packaging Canvas Bag Size: 15.7" x 3.9" x 12.2" Material: Canvas

12.2"

Reuseable Bag Size: 11.8" x 5.1" x 12.5" Material: Woven synthetic fibers

Reusable Bag

GS

AIR WIN

Air. Love the

11.8"

12.5"

S

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Love the Air.

Couple Seat Ticket 7.25"

4.5 Company Items Couple Seat Ticket 2 seats consider 1 ticket, no single seat available.

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FIRST CLASS

Boarding Pass

PASSENGER:

CHAN LI HOM

CHAN LI HOM TO:

FROM:

3.25"

FIRST CLASS Boarding Pass

A I R W I NGS PASSENGER:

FLIGHT:

GATE:

AW 13

FROM:

FRENCH PARIS

MALAYSIA KUALA LUMPUR 025

TO:

MALAYSIA KUALA LUMPUR SEAT:

FLIGHT:

23A

AW 13

28APR 2014 16:30

FRENCH PARIS

GATE:

SEAT:

025

23A

28APR 2014 16:30

6.5"

Folding option: Half-fold Size: W: 7.25" H: 6.5"

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FIRST CLASS 2nd PASS

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LIEW CHEE CHEE TO:

FROM:

FLIGHT:

AW 13

FROM:

FRENCH PARIS GATE:

025

TO:

MALAYSIA KUALA LUMPUR SEAT:

FLIGHT:

24A

AW 13

28APR 2014 16:30

025

28APR 2014 16:30

14.9"

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10.7"

FRENCH PARIS

GATE:

Size: W: 14.9" H: 10.7" Food Tray

2nd Pass

PASSENGER:

LIEW CHEE CHEE MALAYSIA KUALA LUMPUR

Food Tray 6 food and 1 drink container

Boarding Pass

PASSENGER:

SEAT:

24A

Female Uniform 01

4.6 Uniform

03 02

5 cm 2.5 cm

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04

Female Uniform 01 For Stewardess Color: White shirt, purple waistcoat, purple skirt 02 For Purser Color: White shirt, purple coat, purple skirt Male Uniform For steward Color: White shirt, black waistcoat and black long trousers Captain Uniform For captain Color: White shirt, black coat and black long trousers 3 main apparel: 03 Badge Size: 5cm x 0.2cm x 2.5cm 04 Ribbon Use on female uniform.

Color: Purple 05 Bow tie Use on male and captain uniform.

Color: Purple

05

Male Uniform

Captain Uniform

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4.7 Airplane The airplane stickers is designed according to the logo.

AIR WINGS

Typeface: Sakkal Majall Color: White, purple

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5.9"

5.1 New Technology Touch Chat Touch Chat is a touch screen Apps. It main use is automatically post a reply to the email or phone number that customers key in when they reach any specific location. It also features clock, GPS navigation and time and distance countdown to reach the destination.

And, the guest can order promotional items or get their information throught it.

Size: 5.9" x 0.2" x 3.9"

3.9"

A I R W I NGS

Love the Air.

AirWings Airlines

A I R W I NGS

AirWings Airlines

AirWings Airline Corporate Identity Manual