BRAND BOOK 2016
All rights resererved. No part of this manual may be reproduced in any form, except for the inclusion of brief quotations in review, with permission from the ACM Gold project team. Printed & Published in: Karachi, Pakistan.
BRAND BOOK 2016
About the manual This brand manual is a set of guidelines to avoid the misuse of the A C M G o l d i d e n t i t y. A n y d e s i g n e r u s i n g A C M ’ s b r a n d i n g a n d l o g o must follow these guides to maintain harmony and coherence in all of ACM’s communication collaterals.
Contents Introduction Logo Identity Usage
2-5 6 - 15
Stationery
16 - 21
Digital Media
22 -31
Print Applications
32 - 37
Print / Outdoor
38 - 40
Applications
22 -31
Promotion & Signages
32 - 37
Contact
38 - 40
COMMODITY TRADING IN
TO HELP PE OPLE RISE ABOVE. B R A N D
P U R P O S E
TO PROVIDE KNOWLEDGE & GROWTH TO EACH OF OUR CUSTOMERS IN ANY PRODUCT OR SERVICES WE OFFER. M I S S I O N
S T A T E M E N T
BUILD AN ICONIC BRAND. B R A N D
V I S I O N
HAV E INTEGRITY & C RE DI B I L ITY. PASSIONATE ABOUT LIFE, LEARNING & WORK. B R A N D
V A L U E S
ABOUT US
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Who we are ACMGold (Pvt.) Ltd, one of the most reputed brokerage houses in Pa k i s t a n . O u r p r o f i c i e n c y l i e s i n m a k i n g a n d m a i n t a i n i n g r e l a t i o n s h i p s t h a t l a s t f o r e v e r. We p r o m i s e i n d e l i v e r i n g a n a l l n e w t r a d i n g experience to our clients with the help of our knowledgeable, enthus i a s t i c a n d f r i e n d l y t e a m . B u t w e w i l l l e t y o u e x p e r i e n c e i t y o u r s e l f.
What we do O u r t o p p r i o r i t y i s t o p r o v i d e c l i e n t s w i t h f l e x i b i l i t y, a c c e s s i b i l i t y a n d a v a i l a b i l i t y, i n a d d i t i o n t o s o p h i s t i c a t e d a n d i n n o v a t i v e t o o l s n e c e s s a r y t o b e c o m e a s u c c e s s f u l t r a d e r.
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How we do it We ’ v e m a i n t a i n e d l o n g r e l a t i o n s h i p s w i t h o u r c u r r e n t c l i e n t s f o r g o o d reasons: face-to-face interactions, and genuine human connections. We a r e c o m m i t t e d t o y o u , a n d y o u r s a t i s f a c t i o n .
Our Partners
01
Logo Identity &Usage
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Logo identity and usage This logo is a result of a branding held at the headquarters of ACM Gold in South Africa. The logo is an extremely crutial part of the identity. The logo comprises of a symbol, and type featuing the name of the organization ‘ACM Gold’. The logo must only be u s e d keeping in mind the set of requirements mentioned.
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Logo variations This logo is a result of a branding held at the headquarters of ACM Gold in South Africa. The logo is an extremely crutial part of the identity. The logo comprises of a symbol, and type featuing the name of the organization ‘ACM Gold’. The logo must only be u s e d keeping in mind the set of requirements mentioned.
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Logo color variations This logo is a result of a branding held at the headquarters of ACM Gold in South Africa. The logo is an extremely crutial part of the identity. The logo comprises of a symbol, and type featuing the name of the organization ‘ACM Gold’. The logo must only be u s e d keeping in mind the set of requirements mentioned.
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Color palette This logo is a result of a branding held at the headquarters of ACM Gold in South Africa. The logo is an extremely crutial part of the identity. The logo comprises of a symbol, and type featuing the name of the organization ‘ACM Gold’. The logo must only be u s e d keeping in mind the set of requirements mentioned.
WOODEN
DUST GOLD
C: 0 M: 0 Y: 0 K: 0
R: 0 G: 0 B: 0
C: 5 M: 4 Y: 6 K: 0
R: 244 G: 244 B: 242
C: 3 M: 3 Y: 90 K: 0
R: 255 G: 231 B: 7
C: 8 M:34 Y: 91 K: 0
R: 234 G: 174 B: 33
C: 0 M: 0 Y: 0 K: 70
R: 111 G: 111 B: 110
C: 0 M: 0 Y: 0 K: 90
R: 25 G: 25 B: 25
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Logo clearspace To ensure the legibility of the logo, a margin must be left around the logo when placed on any poster or composition.This isolates the logo from competing elements such as photography, text or back ground, patterns that may distract attention and lessen the overall impact. Using the logo in a consistent way across all applications helps establish and reinforce immediate recognition of the ACM Gold’s identity. Unit “ X” is used as the measuring unit. In the ACM Gold’s identity, the letter “A” from the name “ACM” is considerd X.
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Logo variations The logo has the following variations. Either of the two variations may be used, keeping in mind the application. The logo may be placed on a darker backdrop only if the color reverse option is used, ensuring the legibility of the type is maintained.
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Logo acceptable usage These are the acceptable options in which the logo can be used: Solid Flat Colors This option is best for all printing options. Linear Gradient Use of gradients is fine for this logo, provided that the same color palette is used. Single Colored This option can be used for letterheads and envelopes. Color-Inverse This option is a color-reverse of the main full- color logo option. It can be used as per the requirements. Black and White This optionis best for stamp printing, letterheads and seal stick- ons.
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Logo non-acceptable usage
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These are the non-acceptable options in which the logo can not be used: Gradient Backgrounds The gradients which clash with the logo itself, should not be used. Vignette Vignettes around the logo are not acceptable. Gradient in the Logo The gradient in the form of the logo is not acceptable.
ACM ( P v t ) L t d.
Change in the Logotype The font of the logo can not be changed. Change in Color There can not be any changes in the color of the logo except for the subsidiary ones, where the change in color depicts the theme.
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Subsidiar y logos T h e b r a n d m a y h a v e n e c e s s a r y s u b s i d i a r y l o g o s f o r p r o j e c t s f r o m d i f f e r e n t f i e l d s . Fo r t h a t , o n l y t h e c o l o r palette can be worked around and design / typeface should have uniformity with the parent logo.
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TECHNOLOGY ( P v t ) L t d.
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Typography / Font Usage ‘Futura LT’ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890!@#$%^&*()_+|}{”:?><~/.,’;][\
‘Helvetica’ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+|}{”:?><~/.,’;][\
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Logo usage guidelines To ensure a consistent and appropriate brand identity,a general set of guidelines for logo usage is outlined as follows. 1. No elements of the logo artwork may be recreated, deleted, cropped,or reconfigured. All logo artwork is provided as Adobe Illustrator,based EPS.
5.EPS files are vector artwork and are infinitely scalable, thuseliminating the need to ensure proper resolution for the purpose ofreproduction. 6. Logo artwork should appear against a solid background to ensuremaximum and proper contrast.
2. A minimum clearspace must be maintained on the perimetersurrounding logo artwork as outlined on Logo Clearspace page. Mustuse the artwork provided.
7. Logo artwork may only be reproduced directly from a digital file. Itshould never be reproduced from previously printed materials.
3. Logo artwork must be uniformly scaled. Non-uniform scaling distortsthe proportions of artwork and the relationship between the icons andletterforms.
8. Do not put a white box around the logo when placed on a darkbackground and do not reproduce the logo in colors other than thosespecified in these guidelines.
4. Logo artwork should always appear upright.
(Reference taken from â&#x20AC;&#x2DC;I Love New York BrandGuidelines 2008 http://www.scribd.com/doc/8278452/ILove-New-York-Brand-Guidelines-November-2008)
02
Stationer y & Collateral
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Business card
FAHD NASSR HEAD OF PRODUCTS
asher@docthers.com + 92 322 2957812
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www.docthers.com @doctHERs /doctherspk asherhasan Asher Hasan MD
Ground Floor, C-4-C Ittehad Commercial Area, Phase 6 DHA, Karachi, PK 75500
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Envelope
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COMMODITY TRADING IN PAKISTAN
ACM GOLD (PVT) LTD. Member Pakistan Merchantile Exchange S u i t e # 6 2 & 6 3 , G r o u n d F l o o r, Old Karachi Stock Exchange Buidling, I.I.Chundrigar Road, Karachi - Pakistan.
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+92 21 3247 0191 - 94
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+92 21 3247 0195
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commodities@acmgold.com.pk
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ACM GOLD (PVT) LTD. Member Pakistan Merchantile Exchange S u i t e # 6 2 & 6 3 , G r o u n d F l o o r, Old Karachi Stock Exchange Buidling, I.I.Chundrigar Road, Karachi - Pakistan.
ACM GOLD (PVT) LTD. Member Pakistan Merchantile Exchange S u i t e # 6 2 & 6 3 , G r o u n d F l o o r, Old Karachi Stock Exchange Buidling, I.I.Chundrigar Road, Karachi - Pakistan.
T
+92 21 3247 0191 - 94
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+92 21 3247 0195
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commodities@acmgold.com.pk
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COMMODITY TRADING IN PAKISTAN
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+92 21 3247 0191 - 94
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+92 21 3247 0195
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commodities@acmgold.com.pk
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A C M G o l d ( P v t ) L t d . i s a u t h o r i s e d a n d r e g u l a t e d b y S E C P, m e m b e r o f P M E X a n d K G B A .
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Folder
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TO HELP PE O PL E RISE ABOVE. www.acmgold.com.pk
|
@acmgoldpk
COMMODITY TRADING IN PAKISTAN
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Gold card
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Letterhead
8.5”
8.5”
ACM GOLD (PVT) LTD. Member Pakistan Merchantile Exchange S u i t e # 6 2 & 6 3 , G r o u n d F l o o r, Old Karachi Stock Exchange Buidling, I.I.Chundrigar Road, Karachi - Pakistan.
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+92 21 3247 0191 - 94
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+92 21 3247 0195
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commodities@acmgold.com.pk
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ACM GOLD (PVT) LTD. Member Pakistan Merchantile Exchange S u i t e # 6 2 & 6 3 , G r o u n d F l o o r, Old Karachi Stock Exchange Buidling,
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I.I.Chundrigar Road, Karachi - Pakistan.
+92 21 3247 0191 - 94
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commodities@acmgold.com.pk w w w. a c m g o l d . c o m . p k
Dear Mr.Ahmed,
Dear Mr.Ahmed,
11.0”
11.0”
A C M G o l d ( P v t ) L t d . i s a u t h o r i s e d a n d r e g u l a t e d b y S E C P, m e m b e r o f P M E X a n d K G B A .
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Employee card
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FAHD NASSR
HEAD OF PRODUCTS
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pk.acmgold.com
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CD Casing + Sticker
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pk.acmgold.com
From Trading to Trusting.
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pk.acmgold.com
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Digital Media Design
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Display Picture
From Trading to Trusting. #acmgold
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#acmgold
ACM Gold Pakistan Finance & Development
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Social media post styles
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From Trading to Trusting.
Forecasts may tell you a great deal about the forecaster; they tell you nothing about the future.
#acmgold
- Warren Buffett
The goal of retirement is to live off your assets, not on them. - Frank Eberhart ( P v t ) L t d.
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Banners From Trading to Trusting. #acmgold
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From Trading to Trusting. #acmgold
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Icon and trademark
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Icons
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Brand Personality
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Brand personality
A trusted name
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Brand personality
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Brand personality
Trade on your Terms
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Brand Merchandise
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Merchandise USB
CAP
MUGS
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Merchandise GIFT BAG
PRESS KIT T-SHIRT
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Merchandise
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Print Outdoor Design
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Billboard
48
Building Facade
49
Pole Branding
50
BTL Activation
KIOSK
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Standees
07
Office Interior Theme
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Moodboard
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Moodboard
www.acmgold.com.pk
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@acmgoldpk