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fast facts NET-A-PORTER is the only fashion destination that truly serves a global luxury consumer • Worldwide shipping to 170 countries • Three distribution centers: UK (London), US (New Jersey), China (Hong Kong) • Four corporate offices: London, Manhattan, Hong Kong, Shanghai • Site now in four languages • 6 million monthly visitors read, watch, browse and shop • 2.6 million social-media following •

Across 12 platforms globally: Facebook, Twitter, Instagram, YouTube, Google+, Pinterest, Vine, Spotify, Tumblr, Fashion Fix (blog), Foursquare, Sina Weibo

the net-a-porter customer Our customer is highly engaged, loves fashion and expects the very best service • Aged 34-55 (average age of 39) • Travels approximately 11 times per year. Many have multiple homes and desire the flexibility to shop globally • Influential and highly connected in society, business, fashion, art, design, media and finance • High net worth, with an average HHI of £170,000 • Spends an average of £13,000 on fashion every year • Responsive to “newness” and the latest fashion products • Purchases over 50% of her clothing online (45% from a tablet; 41% from a smartphone) • Tech-savvy – 60% own an iPad; 69% own an iPhone

Source: NET-A-PORTER Insight Panel (2012)

net-a-porter group Launch of new global publishing division We aim to provide world-class content with a focus on the luxury global consumer.

global print launch – feb 2014

publishing opportunities net-a-porter.com The Edit • Premium residency • Display • Custom solutions

mobile/tablet • Bespoke content

global print launch • Multi-platform strategy

digital overview

the edit “For and about women with great style and great stories” • The Edit is Net-A-Porter’s unrivaled luxury digital magazine, published weekly • With its uniquely high-caliber content and editorial polish, The Edit is a sleek fusion of stunning magazine content with a shoppable, digital format • Includes fashion, beauty, travel, interviews • 52 weeks of content • Published in four languages

Online digital display opportunities THE EDIT premium residency dps (950 x 624) • Luxury high-impact advertising placement offering amazing brand exposure • Digital equivalent of a premium DPS print advertisement • Offered as a premium residency position for the live duration of an issue (one week)* • Largest digital ad format available in the market – the ad dominates the reader’s screen • Can link to the brand’s page on net-a-porter.com or to the brand’s own homepage *Minimum three-week booking required (may be non-consecutive)

Online digital display opportunities HOMEPAGE MPU (390 x 260) • Showcase your creative on our homepage to target new browsers and our ultimate luxury consumers • Flagship homepage placement (solus advertising position on page) • Generates impressive click-through rates • Can link to the brand’s page on net-a-porter.com or to the brand’s own homepage

Online digital display opportunities homepage takeover Re-Skin • Unique opportunity to partner with our market-leading brand and gain significant prominence on our prestigious homepage • Unrivaled access to our premium audience via our landing page • Only available to select partners; usually only offered as part of a larger-scale sponsorship (subject to availability) • Bespoke re-skin produced by our in-house creative team with supplied assets and images

Online digital display opportunities “WHAT’S NEW” MPU (300 x 250) • Engage with our most loyal browsers on our popular What’s New page, which showcases the latest items as they go live • New stock drops on Monday, Wednesday and Friday

“Designer A-Z” Double skyscraper (300 x 600) • Maximum exposure on our Designers index page, ensuring you are at the forefront of customers’ minds as they shop • Key reference point for visitors to the site

mobile Mobile App Tenancy • Full ownership of the advertising sites within the Net-A-Porter iPad and/or iPhone shopping app* • Includes large display advertising site on the app’s homepage (1112 x 830 retina display) • Bespoke integrated content and the opportunity to create additional custom pages/“appertorial” • Opportunity to embed video content or to animate creative • For larger-scale partnerships, we have the capacity to create a micro-site within the shopping app – this can be particularly relevant for brands wishing to educate our audience about their message and drive further engagement *Minimum one-week booking

creative solutions & bespoke content bespoke content This can be designed in-house by our Creative Solutions team, to help bring to life the story behind a brand or product.

Bespoke content can be positioned on various platforms, including a premium residency site on The Edit, on our main retail site, and on our mobile apps for iPhone and iPad.

creative solutions & bespoke content

rates channel

format

RICH/STATIC

RATES £

The Edit

950 x 624

rich/static*

15,000**

Homepage MPU

390 x 260

RICH

95 cpm

What’s New

300 x 250

rich

75 cpm

Designer A-Z

300 x 600

rich

85 cpm

iPad (per week)

Tbc

video/static

20,000

Creative solutions Bespoke creative content is available on request. Tailored proposals can be provided in response to briefs. *Rich media executions are subject to design and editorial approval **£15,000 for a three-week tenancy is the minimum booking required (may be non-consecutive)

print overview The global fashion magazine of the future

editorial vision • A new, innovative women’s fashion magazine with a global perspective, edited by Lucy Yeomans and with creative direction

by Robin Derrick • A multi-platform strategy – you can shop it, save it, share it, scrapbook it…

• Delivering editorial integrity – working with all key fashion brands, whether stocked or not • It’s about an attitude, not an age • Our reader is a woman with a global outlook: she buys magazines internationally and shops as she travels • Our magazine fits into the context of her life: showcasing fashion, watches and jewelry, beauty, travel, culture, parties and people

GLOBAL NEWSSTAND MAGAZINE LAUNCH RESEARCH & RESULTS THE GLOBAL CONTENT RESEARCH CUSTOMER INSIGHT PANEL We recruited a panel of 6,000 women from around the world, including the UK, US, France, Germany, Russia, Hong Kong, China, Australia, Japan and the Middle East. We asked about their lifestyle, shopping habits and the way they consume media.

Global Content is key Our results showed that women read magazines from all around the world. They have a huge awareness of and interest in international trends. As frequent travelers with a worldwide friendship base, they find global content aspirational and appealing.

FASHION CONSUMPTION IS HUGE We discovered that the consumption of fashion is vast and varied across multiple channels. Consumers have a hierarchy of websites, blogs and emails they check in with as part of their regular routine.

Print magazines enhance this behavior.

Source: Customer Insight Panel (Nov 2012 & Feb 2013)

editorial calendar Launch issue

Spring

Feb/Mar 2014

Apr/May 2014

Issue 2

Summer

Issue 3

Escape/Pre Collections

Jun/Jul 2014

Issue 4

Fall

Aug/Sep 2014

Issue 5

Winter

Oct/Nov 2014

Issue 6

Escape/Pre Collections

Dec 2014/Jan 2015

global distribution GLOBAL DISTRIBUTION FOOT PRINT

NORTH

AMERICA

EUROPE

50% & UK

40%

2% MIDDLE EAST

8% APAC

AUS -­‐ 5%

• • • • •

Print run of over 300,000 with a global distribution footprint.

Appointed market force as our international print distributor, with a circulation focus

• Print run of approx. 350,000 with a global distribution on key travel points

footprint Retail marketing campaign will utilize innovative POS technology – an industr y first!

Marketing campaign in key fashion markets and fashion weeks with global OOH activity

• Marketforce has been appointed as our international print – key focus London and Manhattan

distributor Large subscription marketing campaign – 50% subscription title aim

• To be sold in 60 countries worldwide

circulation plan Our magazine will be sold via traditional channels, including travel outlets, bookstores, selected supermarkets and independent newsagents.

Using our existing online retail platform, Net-A-Porter will also sell copies of the magazine via our “Add to Basket� functionality.

We will communicate with our 1.3 million-strong, highly engaged email database to offer magazine subscriptions and the opportunity to pre-order the issue.

Our highest-level EIP customers will receive complimentary subscriptions, ensuring that our editorial content and commercial partners are seen by our most affluent consumers.

The magazine will be available in both print and digital versions.

Our dedicated iPad app will sell individual copies and subscriptions via Apple Newsstand. All subscribers will receive both the print and digital issues.

connecting print to digital Our print magazine will also exist in a digital version, offering greater interactivity via a dedicated iPad app to further enhance the print magazine’s content.

Augmented reality will complement the experience, allowing readers the opportunity to scan and shop items straight from the page, while also bringing content to life through embedded video, animation and 3D. Readers will be able to save and share content, effectively creating a digital scrapbook.

All ads within the print edition will also automatically feature in the digital version.* *All rates include a web link from the ad to the brand’s homepage

print rates Position

Gross Rates £

IFC gatefold IFC IBC OBC

189,000 111,000 56,000 79,000

DPS 1st bank DPS 2nd bank DPS specified position DPS ROP

96,000 82,000 76,000 72,000

Single page named site (contents/masthead/contribs/ed’s letter) Single page specified position Single page facing matter Single page ROP

53,000 48,000 45,000 38,000

Creative Solutions Bespoke creative content is available on request. Tailored proposals can be provided in response to briefs. Rates are from £3,500 net per single page for creative and production, based on the use of supplied imagery.

contacts display Carissa Wyten, Group Fashion Advertising Director carissa.wyten@net-a-porter.com +44 (0)20 3471 5300 Kizzy Wheatcroft-Peake, Group Advertising Manager kizzy@net-a-porter.com +44 (0)20 3471 4731 Sophie Markwick, Group Fashion Advertising Manager sophie.markwick@net-a-porter.com +44 (0)20 3471 4577 Emily Jones, Group Senior Account Manager emily.jones@net-a-porter.com +44 (0)20 3471 5398

creative solutions Lisa Ballard, Group Publishing Project Manager lisa.ballard@net-a-porter.com +44 (0)20 3471 5245

group publisher Rachel Reavley rachel.reavley@net-a-porter.com