MEDIA KIT Attract Attention and Grow Your Business What our advertisers are saying: Advertising with the CATALYST has been so fruitful for us. We regularly have new customers saying that they found us in the CATALYST. We are so proud to be in Salt Lake’s premier magazine for vibrant living. —Melanie Dixon, Manager at Omar’s Rawtopia
The Downtown Farmers Market loves to advertise with CATALYST Magazine because we know we are reaching the right audience. CATALYST Magazine has been a voice in this community for sustainability, organic food and farmers markets for decades. It’s nice to know that our missions are aligned with the magazine and its readers. —Kim Angeli, Director of Special Events, Downtown Alliance
We use CATALYST Magazine for a lot of our public outreach and advertising; it’s a great fit for us for a variety of reasons, but primarily because the publication’s readership resonates clearly with the audience we’re trying to reach. Additionally, CATALYST’s staff has always been so easy to work with, consistently helping us figure out how to get the most bang for our (very limited) marketing dollars. —Heidi Camp, College of Humanities, University of Utah
We have cherished our relationship with CATALYST Magazine, and the wonderful people there. The CATALYST is one of the few publications where we feel, as the client, that not only are WE important, but our business is important to their readers. It is a relationship that keeps giving and helping others on their individual journeys. —Jill LaSalle, Golden Braid
catalystmagazine.net • marketing@catalystmagazine.net • 801.363.1505 • 140 S McClelland St, Salt Lake City, UT 84102
MEDIA KIT Attract Attention and Grow Your Business What our advertisers are saying:
CATALYST has been a wonderful publication to work with: The staff is friendly and helpful and the advertising rates are incredibly reasonable. All Saints is a progressive Christian faith community, and when we looked for an advertising venue several years ago, CATALYST seemed a natural choice. Before we advertised in CATALYST, All Saints had one to three new visitors a month. Now it is not uncommon for us to see 10 or more visitors on a single Sunday. In addition we have a seen a marked increase in our web site traffic. A recent survey of new members indicated that well over 60% of our new members first heard about All Saints through our ad in the CATALYST.” —Reverend Mike Mayor, All Saints Episcopal Church
The readership of CATALYST Magazine is a diverse, constantly growing group of individuals, that truly appreciate the importance of a locally owned publication. As small business operators, we have found that Team CATALYST not only strives to create a conscientious and artful magazine each month, they also take great pride in building community, and helping small businesses grow to their fullest potential. CATALYST Magazine has played an integral part in the growth of our business and our community as a whole, and we are happy to support them with our investment. —Jimmy Carlson, Dancing Cranes Imports
A perfect fit is when an advertiser finds a publication with a shared audience. Red Butte Garden has a trust in CATALYST to produce a quality publication with relevant content that will speak to our shared audience. Everything in the magazine around our ad is as important as our ad. CATALYST creates a community and Red Butte Garden is part of that community of people, organizations and businesses who care in a wonderful, embracing way about integrity, our neighbors, how we spend our time and about the earth. At Red Butte Garden we think that our classes, events and gardens offer what CATALYST readers want to know. Advertising in CATALYST is, for Red Butte Garden, a perfect fit. —Bryn Ramjoué , Red Butte Garden
catalystmagazine.net • marketing@catalystmagazine.net • 801.363.1505 • 140 S McClelland St, Salt Lake City, UT 84102
Why advertise with CATALYST Magazine? CATALYST Magazine distributes 20,000 issues in the Salt Lake/Park City region. Your advertising message will be seen by 40,000-50,000 people of the Conscious Creative demographic. These educated, progressive readers are the most holistically and environmentally aware of the region and are also some of the most responsive to events, shows and festivals geared towards more educated, progressive, healthy and creative interests. Come grow with us! CATALYST further supports you, the advertiser, with the following features: • Ad Directory in every issue • “Comings & Goings” column — share your business’s news • Specials on Facebook • Web ad links • Events Calendar — priority consideration for print edition • CATALYST Digital Edition (with PDF download) — includes your ad
To advertise: Email: marketing@catalystmagazine.net Phone: 801.363.1505 Web: www.CATALYSTmagazine.net Awards: Utah Psychological Association Psychologically Healthy Workplace, 1st place Society of Professional Journalists Health, science and editorial writing; Freedom of Information Award Society of Professional Journalists: General Excellence in Magazine Publishing KRCL Stephen Holbrook Visionary Award University of Utah Service to Journalism (Greta Belanger deJong, publisher)
Call to reserve your ad today 801.363.1505 catalystmagazine.net • marketing@catalystmagazine.net • 801.363.1505 • 140 S McClelland St, Salt Lake City, UT 84102
Digital Edition catalystmagazine.net Make the most of your advertising dollars with CATALYST on the web. Look what’s included with your print ad: ONLINE FLIP-THROUGH: Online readers see your print ad. EDITORIAL: Readers don’t need to hunt—just a click on the story title in the table of contents takes them straight to the story. ONLINE UPDATES: Readers have good reason to keep our website bookmarked: Each Wednesday, Ralfee Finn has a new astrology column, and every Monday Adele Flail posts a new local-art event roundup. FACEBOOK: Become a fan! We update several times a week with relevant news and ideas, event reminders and free offers. We periodically inform our fans about our advertisers’ specials and deals. facebook.com/catalystmagazine
Our online magazine now looks like our print version—and does a whole lot more! Here’s a screenshot of our digital edition:
catalystmagazine.net • marketing@catalystmagazine.net • 801.363.1505 • 140 S McClelland St, Salt Lake City, UT 84102
Website Ad Rates catalystmagazine.net BASE AD
Size: 200 pixels wide x 100 pixels tall Rate: $75/week, $200/month
BASE AD (scale representation)
ADDITIONAL PIXELS
$50 per every 100 pixels tall Sample: Size: 200 pixels wide x 200 pixels tall Rate: $75 (first 100 pixels tall) + $50 (100 additional pixels) = $125/week, $375/month
scale representation
PREMIUM PLACEMENT
Only ad on right-side of page Rate: $100/week, $300/month Plus: $50 per every 100 pixels tall Top of page banner ad Rate: $200/week, $600/month Size: 727 pixels by 90 pixels Note: Premium placement not always available. Placement given on a first-come, firstserve basis.
Screenshot of catalystmagazine.net. Ads placed on top, right and left side of website.
catalystmagazine.net • marketing@catalystmagazine.net • 801.363.1505 • 140 S McClelland St, Salt Lake City, UT 84102
Print Display Rates Rates listed are per issue SIZE
OPEN
3X
6X
12X
WIDTH X HEIGHT
$1150 230
$1050 210
$960 190
$850 170
9.25 x 10.75
B 3/4 vertical Add color
885 175
820 165
740 145
670 135
6.875 x 10.75
C 1/2 horizontal D 1/2 vertical Add color
720 720 140
660 660 130
600 600 120
540 540 105
9.25 x 5.25 4.50 x 10.75
E 1/3 landscape F 1/3 horizontal G 1/3 vertical Add color
630 630 630 125
565 565 565 110
525 525 525 105
475 475 475 95
9.25 x 3.40 6.10 x 5.25 4.50 x 7.10
H 1/4 horizontal I 1/4 vertical Add color
455 455 90
410 410 80
380 380 75
345 345 70
6.875 x 3.40 4.50 x 5.25
J 1/6 horizontal K 1/6 vertical Add color
370 370 75
335 335 65
310 310 60
280 280 55
4.50 x 3.40 2.90 x 5.25
M 1/8 horizontal N 1/8 vertical Add color
285 285 55
260 260 50
235 235 45
215 215 40
4.50 x 2.50 2.125 x 5.25
P 1/12 squat Q 1/12 vertical Add color
210 210 50
200 200 45
190 190 40
180 180 35
2.90 x 2.50 2.125 x 3.40
R 1/16 vertical N/A Add color
140 30
125 25
110 20
2.125 x 2.125
S 1/24 horizontal N/A Add color
95 25
85 25
75 20
2.125 x 1.575
A Full Add color
DISPLAY AD PREMIUM PLACEMENT T back cover U inside cover-full V inside cover-half
1810 1660 1015
1665 1545 865
1500 1370 795
1355 1245 730
9.25 x 10.75 9.25 x 10.75 9.25 x 5.25
COMMUNITY RESOURCE DIRECTORY RATES
3-month contract $180 • 6-month contract $210 • 12-month contract $360 See Community Resource Directory rate card for more details.
Ad Payment Policy • Pre-payment by credit card before first publication or by check upon approval. • In-house production is not included in the accompanying published rates. There is a base fee of $35 for producing or modifying an ad.
• A finance charge of 1.6% per month will be added to invoices delinquent past 30 days. • Cancellation deadline is 5 p.m. on the 15th of the month prior to publication. Advertisers will be charged full price for cancellation after this time.
catalystmagazine.net • marketing@catalystmagazine.net • 801.363.1505 • 140 S McClelland St, Salt Lake City, UT 84102
Ad Specifications & Sizes • Ad dimensions must match those listed in this rate card. • Ads require a border, unless specifically designed otherwise. • Preferred digital files: Acrobat PDF, created CMYK with high-resolution press-optimized format—all images and fonts embedded; QuarkXPress 8 or newer with all images and fonts included (Macintosh only).
a
Full non-bleed 9.25 x 10.75 full bleed 10.70 x 12.33
b
3/4 6.875 x 10.75
s
1/26 2.125x1.575
r
1/19 2.125x2.125
• Accepted digital files: Adobe InDesign CS2 with all images and fonts included; Illustrator CS2 with all images included or embedded and fonts converted to outlines; Adobe Photoshop CS2 EPS and TIFF files with layers flattened. • Media formats: CD; FTP; PDF/TIF file via email. • Scanned image resolution: minimum 300 dpi.
p
1/12 squat 2.9 x 2.5
i
m
1/4 vertical 4.5 x 5.25
1/8 horizontal 4.5 x 2.5
• Images and art gathered from websites is discouraged (images from websites will likely result in poor print quality).
d
1/2 vertical 4.5 x 10.75
k
c
• Avoid using color text smaller than 16-point. Avoid using white text smaller than 16-point over color photos.
1/6 vertical 2.9 x 5.25
1/2 horizontal 9.25 x 5.25
• Email zipped or stuffed files: production@catalystmagazine.net or upload to our FTP site (for instruction, tel. 801.363.1505). • CATALYST runs on Apple Macintosh computers. Windows fonts are not always compatible. From computers running Windows, please send either press-optimized pdf files or convert fonts to outlines from the programs mentioned above. We cannot be responsible for ads that do not meet these specifications. But we want you to look good, and will do our best to assure that you do.
f
g
1/3 horizontal 6.1 x 5.25
q
1/12 v 2.125 x 3.4
1/3 vertical 4.5 x 7.1
j
1/6 horizontal 4.5 x 3.4
e
1/3 landscape 9.25 x 5.25
h
1/4 horizontal 6.875 x 3.4
n
1/8 v 2.125x5.25
catalystmagazine.net • marketing@catalystmagazine.net • 801.363.1505 • 140 S McClelland St, Salt Lake City, UT 84102
Reader Profile CATALYST is the definitive medium for reaching the Salt Lake area segment of the LOHAS demographic. LOHAS is an acronym for Lifestyles of Health and Sustainability. The LOHAS person’s purchases are based on values of sustainability, health, personal growth and ecological lifestyles. 30% of the U.S. population fits this demographic. Over the next 3-10 years, this category is expected to expand another 38%.
—Marketing Insider
According to the Green Stock Exchange: “LOHAS consumers cut across all age and demographic groups.” That said, data shows these demographic highlights: • 60% female • Highly educated • Above-average income • 50% married • 32% have children at home • Highly influenced by brands that align with their values • Least price-sensitive • Very influential over the buying decisions of family and friends This engaged demographic supports: • “Local first” values • continuing education • community activism • personal growth • cultural diversity • the arts
The LOHAS marketplace is described in the LOHAS Journal published by Natural Business Communications as “a marketplace for goods and services that appeal to consumers who value health, the environment, social justice, personal development, and sustainable living.” It includes goods and services such as: • Organic and locally grown food • Organic and natural personal care/household products • Hybrid and electric cars as well as city bicycles • Green and sustainable building • Eco-tours, hiking and wilderness trips • Energy-efficient electronics/appliances • Socially responsible investing • Holistic health resources • Yoga, Tai Chi, massage centers, spas and fitness products • Fair trade products including fashion • Spiritual and personal growth centers
More info: Lohas.com marketing-insider.com Wikipedia greensx.com
Call to reserve your ad today! catalystmagazine.net • marketing@catalystmagazine.net • 801.363.1505 • 140 S McClelland St, Salt Lake City, UT 84102
Community Resource Directory • The Community Resource Directory appears in every issue of CATALYST. • A listing includes: business name, in bold face, followed by your name and title (if relevant), address and phone number, occupying a space of no more than 3 typeset lines; plus 40 words (maximum) of description. • RATES: $360 for 12 issues. $210 for 6 issues. $180 for 3 issues. Payable in advance. • Email listing to Marketing@catalystmagazine.net. Include text, category preference, mailing address and telephone number. Call with credit card information or mail a check. CHOOSE FROM THE FOLLOWING CATEGORIES: • Abode (cohousing, furniture, feng shui, garden/landscape, pets, home repair) • Arts, Music & Languages (instruction, galleries, for hire) • Bodywork (massage, chiropractic, structural integration) • Books, Gifts, CDs, Clothing (books, gifts & jewelry, imports, music stores) • Certification, Degrees & Schools (education/schools, vocational, massage schools) • Energy Work & Healing (energy balancing, Reiki) • Getaway (outdoor suppliers, lodging, spa, outdoor education)
• Health, Wellness & Body Care (Ayurveda, beauty supplies, birth services/prenatal care, Chinese medicine/acupuncture, colon therapy, dentistry, health centers, health products, homeopathy, naturopaths, nutritionists, physical therapy, physicians, women’s healthcare) • Movement & Sport (dance, fitness, martial arts, yoga) • Psychic Arts & Intuitive Sciences (astrology, mediums, past life integration, psychics) • Psychotherapy, Counseling & Personal Growth (coaching, consulting, hypnosis, integrated awareness, psychology/therapy/ counseling, shamanic sound healing) • Spiritual Practice (meditation/study groups, churches/ministry, spiritual instruction, workshops)
Events Calendar CATALYST CALENDAR LISTINGS ARE FREE Visit WWW.CATALYSTMAGAZINE.NET to upload your listings. On the 15th of each month, we choose from our website the events to appear in the following month’s print edition. We aim for variety, breadth of appeal, and events with graphic appeal. Preference is given to CATALYST advertisers. We will contact you for photos if your event is chosen to be featured. Online Events Calendar shown above and printed version shown at right.
catalystmagazine.net • marketing@catalystmagazine.net • 801.363.1505 • 140 S McClelland St, Salt Lake City, UT 84102