Newspapers & Magazines Corporate publishing Branding Advertising Web design Retail Miscellaneous Drawing & Painting
05 - 25
27 - 55
57 - 85
87 - 113
115 - 121
123 - 135
137 - 167
169 - 203
Newspapers & Magazines Meerkats work together in numbers. So do newspapers and magazines. It’s hard to be less mimetic, to stand out and do the right thing when being gregarious is what society teaches you.
Newspapers & Magazines
01
Romania Libera [RL]
‘Romania Libera’ is Romania’s oldest broadsheet, with a national circulation and a long tradition. As Art Director, I had the opportunity to rebrand and redesign the newspaper, together with design guru Mario Garcia. Following the redesign, I was responsible for the daily graphic design concept.
06 / 07
Newspapers & Magazines
Newspapers & Magazines
01
Romania Libera [RL]
08 / 09
Newspapers & Magazines
Newspapers & Magazines
02 UP!
‘Up!’ is a smart tabloid newspaper concept, targeting the young, educated readers of Romania. It was a project I designed in 2010.
10 / 11
Newspapers & Magazines
Newspapers & Magazines
02 UP!
12 / 13
Newspapers & Magazines
Newspapers & Magazines
02 UP!
14 / 15
Newspapers & Magazines
Newspapers & Magazines
03 Banii Nostri
‘Banii Nostri’ was one of Romania’s flagship financial weeklies. As Art Director, I was in charge of the weekly graphic design. Furthermore, various illustrations are my original artwork.
16 / 17
Newspapers & Magazines
Newspapers & Magazines
04
Shopping Report
Graphic design concept for ‘Shopping Report’, a glossy magazine targeting Romania’s fashion trendsetters.
18 / 19
Newspapers & Magazines
Newspapers & Magazines
04
Shopping Report
20 / 21
Newspapers & Magazines
vedeta la raport
vedeta la raport ochelari 1000 Record Covers, 70,9 lei.
arta DE a Fii MoDEL paraMoDEL cU Bani in portoFEL Ignim eros aliquat. Uptat dolobore do dit la augiatu? Msandrem quatincininiam vulput wis aut nullaoreet, susto exer senibh elit autat. Ut num velessi. Hisad tie venim autatinis dunt ullummod tem? Piril del do con vel ut laortin ullaore magna faccum il ut loborem quate con ensum ea facin ut am, vulla faci Xerit utat, si bla aciduisci bla conum iuscill uptat, consectem acidunt iniam vulput wis aut nullaoreet. Ignim eros aliquat. Uptat dolobore do dit la augiatu? Msandrem quatincininiam vulput wis aut nullaoreet, susto exer senibh elit autat. Ut num velessi.
ochelari 1000 Record Covers, 70,9 lei.
Hisad tie venim autatinis dunt ullummod tem? Piril del do con vel ut laortin ullaore magna faccum il senm iril del do con vel ut laortin ullaore laortin ullaore magna faccum il ut endre commod tionullutpat prat. Ut ullam, senim vel im. Hisad tie venim autatinis dunt ullummod tem? Piril del do con vel ut laortin ullaore magna faccum faci Xerit utat, si bla aciduisci bla conum iuscill uptat, consectem acidunt iniam vulput wis aut nullaoreet. Ignim eros aliquat. Uptat dolobore do dit la augiatu? Msandrem quatincininiam vulput wis aut nullaoreet, susto exer senibh elit autat. Ut num velessi.
ochelari 1000 Record Covers, 70,9 lei.
Ignim eros aliquat. Uptat dolobore do dit la augiatu? Msandrem quatincininiam ut loborem quate con ensum ea facin ut am, vulla faci vulput wis aut nullaoreet, susto exer senibh elit autat. Ut num velessi. heidiklum.com ochelari 1000 Record Covers, 70,9 lei.
johnny deep
ochelari 1000 Record Covers, 70,9 lei.
42 ani / 2 copii actor / casatorit
018 shopping report
shopping report 009
Newspapers & Magazines
05 Esquire
Graphic design proposals for several special issues of ‘Esquire’ magazine.
22 / 23
Newspapers & Magazines
Newspapers & Magazines
05 Esquire
24 / 25
Newspapers & Magazines
Corporate publishing Male turkeys puff up their bodies to attract a mate. The corporations puff up whatever is needed to attract money. In both cases it’s all about love.
Corporate publishing
01 Styler
Together with graphic designer Iulian Puiu, I was responsibile for the graphic design concept of ‘Styler’, a customer magazine published by Romania’s largest shopping mall, Baneasa Shopping City.
28 / 29
Corporate publishing
Corporate publishing
01 Styler
30 / 31
Corporate publishing
Corporate publishing
02 Oxygen
Graphic design concept and original artwork (illustrations) for ‘Oygen’, the customer magazine of GDF SUEZ Energy Romania.
32 / 33
Corporate publishing
Corporate publishing
01 Oxygen
34 / 35
Corporate publishing
Corporate publishing
03 360
Graphic design concept for ‘360’, the internal magazine of UPC Romania.
36 / 37
Corporate publishing
Corporate publishing
03 360
38 / 39
Corporate publishing
Corporate publishing
04 Colosseum
Graphic design concept for Colosseum’s corporate brochure. Colosseum is a luxury shopping mall being developed in Romania’s capital, Bucharest.
40 / 41
Corporate publishing
Corporate publishing
04 Colosseum
42 / 43
Corporate publishing
Corporate publishing
05 Forward
Graphic design concept proposal for BRD Romania’s internal magazine.
44 / 45
Corporate publishing
Corporate publishing
05 Forward
46 / 47
Corporate publishing
Corporate publishing
06 En Vogue
Graphic design concept proposal for ‘En Vogue’, the customer magazine of Vogue tobacco brand.
48 / 49
Corporate publishing
Corporate publishing
06 En Vogue
50 / 51
Corporate publishing
Corporate publishing
07
Guinness Times
Graphic design concept for ‘Guinness Times’, a seasonal promotional newspaper (tabloid format) published by Guinness in Romania.
52 / 53
Corporate publishing
Corporate publishing
07
Guinness Times
54 / 55
Corporate publishing
Branding The chameleon can change colours if needed, look in two directions when needed and has a tongue 2 times the length of its body. A powerful brand has and does all the above even better.
Branding
01
Vetsmokie
Brand identity concept and design for Vetsmokie, a veterinary clinic in Bucharest: logo, business cards, promotional flyers and posters, as well as the website www.vetsmokie.ro.
58 / 59
Branding
LOGO
BUSINESS CARD
Branding
01
Vetsmokie
POSTER
60 / 61
Branding
LIGHTBOX
CAR STICKER
Branding
01
Vetsmokie
ADOPTION CAMPAIGN STICKER
62 / 63
Branding
ADOPTION CAMPAIGN FLYER
Branding
02 Emisar
Brand identity design for Emisar apparel brand.
64 / 65
Branding
ADULT LINE LOGO
Branding
02 Emisar
66 / 67
Branding
MATERNITY LINE LOGO
Branding
02 Emisar
68 / 69
Branding
KIDS LINE LOGO
Branding
03
Novart Engineering
Brand identity design for Novart Engineering, a construction project management company.
70 / 71
Branding
LOGO PROPOSALS
Branding
03
Novart Engineering
72 / 73
Branding
CHOSEN LOGO
BUSINESS CARD
Branding
03
Novart Engineering
74 / 75
Branding
CORPORATE BROCHURE
Branding
04 Unicat
Brand identity design for Unicat, an artistic studio that creates hand painted clothing and footwear.
76 / 77
Branding
LOGO
BRAND LAUNCH CAMPAIGN
Branding
05
Galati Mall Logo Proposals
Brand identity proposals for the first shopping mall developed in the city of Galati, Romania.
78 / 79
Branding
Branding
06
Vulcan Mall Logo Proposals
Brand identity proposals for a strip mall being developed in the Vulcan area of Bucharest, Romania.
80 / 81
Branding
Branding
07
Various Logos
Logo proposals for various companies active in Romania.
82 / 83
Branding
Branding
08 Inspiration
Cannes Lion T-Shirt Competion, 2010. Theme: ‘inspiration’
84 / 85
Branding
I N S P I R A T I O N I S M A K I N G C O N N E C T I O N S
Advertising When the peacock does it, it’s called bragging. When companies do it, it’s called advertising.
Advertising
01
Galati Shopping City
Graphic design concept for Galati Shopping City’s Christmas Campaign, 2013.
88 / 89
Advertising
CHRISTMAS CAMPAIGN
Advertising
01
Galati Shopping City
90 / 91
Advertising
CHRISTMAS CAMPAIGN
Advertising
01
Galati Shopping City
92 / 93
Advertising
CHRISTMAS CAMPAIGN
Advertising
02
Ploiesti Shopping City
Graphic design concepts for various advertising campaigns of Ploiesti Shopping City, 2013.
94 / 95
Advertising
AUTUMN CAMPAIGN
Advertising
02
Ploiesti Shopping City
96 / 97
Advertising
VOUCHER CAMPAIGN
Advertising
02
Ploiesti Shopping City
98 / 99
Advertising
VOUCHER CAMPAIGN
Advertising
02
Ploiesti Shopping City
100 / 101
Advertising
VOUCHER CAMPAIGN
Advertising
02
Ploiesti Shopping City
102 / 103
Advertising
VOUCHER CAMPAIGN
Advertising
03 Jacobs
Creative & graphic design proposal for Jacobs coffee brand advertising campaign.
104 / 105
Advertising
JACOBS ALINTAROMA CAMPAIGN
Advertising
04
Clal Romania
Graphic design concept for Clal Romania’s (insurance company) advertising campaign.
106 / 107
Advertising
CLAL INSURANCE CAMPAIGN
Advertising
05
Lidl Romania
Creative & graphic design concept for Lidl Romania’s Black Friday advertising campaign.
108 / 109
Advertising
BLACK FRIDAY CAMPAIGN
Advertising
06 Unicat
Creative & graphic design concept for Unicat brand launching campaign.
110 / 111
Advertising
BRAND LAUNCH CAMPAIGN
Advertising
07
Bucharest Stock Exchange
Creative & graphic design concept for BVB Invest Quest’s teaser campaign. BVB Invest Quest is an educational game organized by the Bucharest Stock Exchange.
112 / 113
Advertising
INVEST QUEST CAMPAIGN / PRINT AD
Web design Would it be possible for you to read this without the click of a mouse? No. But I’ve got news for you: me and you both are trapped by the same click of a mouse.
Web design
01
www.vetsmokie.ro
116 / 117
Web Advertising design
Web design
01
www.vetsmokie.ro
118 / 119
Web Advertising design
Web design
02
Client service website
Creative & graphic design concept proposal for a web platform called ‘The Customer’s Voice’.
120 / 121
Web Advertising design
Retail Foxes use scent as a form of communication. Supermarkets use sales campaigns. But their ultimate goal is the same: to lure you.
Retail
01
Lidl Romania
As Art Director of Lidl Romania I am responsible for the graphic design concept of the weekly in-store magazine promoting Lidl’s products, as well as various advertising and promotional campaigns.
124 / 125
Advertising Retail
IN-STORE MAGAZINE COVERS
Retail
01
Lidl Romania
126 / 127
Advertising Retail
IN-STORE MAGAZINE
Retail
01
Lidl Romania
128 / 129
Advertising Retail
IN-STORE MAGAZINE
Retail
01
Lidl Romania
130 / 131
Advertising Retail
ADS & BANNERS
Retail
02
Billa Romania
Graphic design concept proposal for Billa Romania’s customer magazine.
132 / 133
Advertising Retail
CUSTOMER MAGAZINE COVERS
Retail
02
Billa Romania
134 / 135
Advertising Retail
CUSTOMER MAGAZINE
Miscellaneous You may look like a donkey, but behave like a horse. Or vice-versa. In both cases, it’s a matter of what you choose to be.
Miscellaneous
01
Queen Mary Album
Graphic design concept proposal for an album dedicated to the life of Romanian Queen Mary.
138 / 139
Miscellaneous
COVER & HARD CASE
Miscellaneous
01
Queen Mary Album
140 / 141
Miscellaneous
CUSTOMER MAGAZINE COVERS
Miscellaneous
02
Romanian Wine Book
Graphic design concept for a Romanian Wine Book. Wine photo shooting creative concept.
142 / 143
Miscellaneous
WINE PHOTO SHOOTING CONCEPT
Miscellaneous
02
Romanian Wine Book
144 / 145
Miscellaneous
WINE PHOTO SHOOTING CONCEPT
Miscellaneous
02
Romanian Wine Book
146 / 147
Miscellaneous
ROMANIAN WINE BOOK CONCEPT
Miscellaneous
03
Photographer Portfolio Book
Graphic design for Robert David’s (Romanian wedding photographer) portfolio book.
148 / 149
Miscellaneous
COVERS
Miscellaneous
03
Photographer Portfolio Book
150 / 151
Miscellaneous
Miscellaneous
04
Sun Plaza Mall Promotional Item Illustration Creative illustration proposals for Sun Plaza mall’s “Fun in the Sun” summer campaign.
152 / 153
Miscellaneous
Miscellaneous
04
Sun Plaza Mall Promotional Item Illustration
154 / 155
Miscellaneous
Miscellaneous
05
T-shirt Illustration
Personal project: unique T-Shirt vector illustrations.
156 / 157
Miscellaneous
Miscellaneous
05
T-shirt Illustration
158 / 159
Miscellaneous
Miscellaneous
05
T-shirt Illustration
160 / 161
Miscellaneous
Miscellaneous
05
T-shirt Illustration
162 / 163
Miscellaneous
Miscellaneous
06
Illustrations
Illustration & text for a personal essay competition.
164 / 165
Miscellaneous
PERSONAL ESSAY text & illustration
Miscellaneous
06
Illustrations
166 / 167
Miscellaneous
Drawing & Painting Worker ants are sterile. They cannot lay eggs and create life. But they are the only ones that can use their hands to create the beauty in the life of their colony.
Drawing
01
Seven
Personal project: a series of seven drawings showcasing the seven sins of today’s humanity & society. Permanent ink on canvas.
170 / 171
Drawing
Drawing
02
Deus Sex Machina
Deus Sex Machina is an ongoing personal art project about the metastatic effect of power throughout human history. My hypothesis: behind the need to hold and preserve power lays mainly the deviant sexual behavior. Permanent ink on canvas.
172 / 173
Drawing
Drawing
02
Deus Sex Machina
174 / 175
Drawing
Drawing
02
Deus Sex Machina
176 / 177
Drawing
Drawing
03
Morpheus
Personal project: hand drawing on an iPhone paper case. Permanent ink on paper.
178 / 179
Drawing
Drawing
04
Reality Check
Personal interpretation of various slices of life in Bucharest.
180 / 181
Drawing
Painting
01 T-shirt
Hand panting of clothing items using a special discoloration technique.
182 / 183
Painting
Painting
01 T-shirt
184 / 185
Painting
Painting
01 T-shirt
186 / 187
Painting
Painting
01 T-shirt
188 / 189
Painting
Painting
01 T-shirt
190 / 191
Painting
Painting
01 T-shirt
192 / 193
Painting
Painting
01 T-shirt
194 / 195
Painting
Painting
01 T-shirt
196 / 197
Painting
Painting
02 Footwear
198 / 199
Painting
Painting
02 Footwear
200 / 201
Painting
Painting
02 Footwear
202 / 203
Painting
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