Community and Social Media Manager Portfolio

c a t a r i n a

c o e l h o

community

media

and

social

manager

2

index . about me

4

. serralves

6

. instagram -

9

. facebook

34

. website

38

. project manag e m e n t

42

3

about me I’ve been continuously working in the communication scenery. From e-mail marketing, to the production of creative content, social media management and graphic design, I’ve been constantly looking to improve myself and face new challenges daily. I think it’s crucial that we keep

-

being curious and never stop improving ourselves as professionals.

During the past years, I came to know myself better as a worker and as a team member. Working under pressure has been a key element in many of the jobs I’ve had, which is why I had to learn how to work fast so that I wouldn’t get behind while still presenting the best work I could, each time. And I suddenly realized I’m very productive and I can stay motivated and accomplish a lot in my working hours. I’m also good with deadlines which is a plus in any position I perform.

catarinaxcoelho@ gmail.com linkedin.com/in/ catarinaxcoelho/

5

museu de arte contemporânea

C o mmunity and S o c i a l M e d i a M a n a g e r

Working in such a fast paced environment I really feel the need to have a work method. However, I try to find a balance between being true to my strategy but being flexible enough so that I can adapt it and change it according to the daily needs. My days are usually filled with photography, image and video editing as well as copywriting and, consequently, post scheduling. I’m currently using the software Later for scheduling and analytics. One of my favorite aspects of being a community manager is that I can really spend time studying my audience and adapting the content I create to reach more and more people. We live in a world that’s getting faster by day and there’s a growing tendency to make everything more generic. It’s a lot easier to follow a formula and produce average non-personalized content. However, I feel that the only way to connect with the audience is to listen and to pay attention to every detail. I don’t consider myself a perfectionist; I like to think I have my priorities straight when it comes to producing content and being attentive is one of them.

7

instagram @fundacao _ serralves

Serralves has 70k followers on Instagram, making it the most followed portuguese

foundation on this social network.

/socialmediamanagement /contentproduction /video

/analytics

/copywriting

/photedition

/digitalmarketing

/networking

9

in depth

12,2K followers

38,4K

188

last 6 months

likes

last month

comments

+21%

+83%

+28%

489,2K

30,3K

2,0k

impressions

reached

page visits

+14%

+30%

+30%

last month

last week

11

J u l i ana Huxtable vai e s t a r e m S e r r a l v e s , n o d i a 2 8

d e f evereiro, com Trip t y c h , u m a p e r f o r m a n c e m u s i c a l para

eletrónica,

vo z ,

harpa,

bateria

e

vídeo.

T r i p tych resulta de u m a m o n t a g e m d e s o n s c o m o r i g e m em

w orkshops

que

a

artista

c o l a borador

frequent e

Não

dia

h a r p ista Ahya Simone. perca,

# S e r ralves

[ I m a gem:

Juliana

28 ,

às

4

o

seu

Auditório

de

Hefferman

22h,

Hu x t a b l e .

B a j a r (New York Times ) ]

267

Joe

desenvolve

no

Fotografia

4

com e

de

com

a

Nathan

15

23

10,037

profile visits

reach

13

D i e Gedanken sind fre i [ O s p e n s a m e n t o s s ã o l i v r e s ] ( 2 0 12) é a obra de Su s a n H i l l e r q u e p o d e v i s i t a r e m # S e rralves!

E s t a jukebox permite a o p ú b l i c o o u v i r , s e n t a d o e m b a n cos desenhados pe l a a r t i s t a , 1 0 0 c a n ç õ e s d e t e o r p o l ítico colecionada s p e l a m e s m a . J u n t e - s e a n ó s !

205

0

2

4

16

7,029

profile visits

reach

15

No

#Serralves

em

Festa

2019,

o

Prado

de

#Serralves

vai

receber MC Carol, uma das principais vozes da cena Baile Funk do Brasil. Este género musical é largamente partilhado entre clubes e festas de rua em diferentes partes do Brasil e MC Carol é conhecida por oferecer uma perspetiva crítica com base na comunidade das favelas do país, confrontando questões sociais e políticas de raça, género, violência doméstica, do sistema de educação entre outras. MC Carol é uma voz vital num dos ambientes políticos mais tumultuosos que o Brasil enfrentou nas últimas décadas e estará nas nossas 50 horas nonstop, entre 31 de maio e 2 de junho. A entrada é gratuita.

Junte-se a nós!

A @superbock é patrocinadora.

O @bancobpi é mecenas.

[Imagem: Fernando Schlaepfer]

622

108

250

24

520

23,445

profile visits

reach

17

D e que está à espera p a r a s e r A m i g o d e # S e r r a l v e s ?

O s Amigos têm entrada g r a t u i t a e i l i m i t a d a t o d o o ano,

descontos

a t i vidades

na

livraria

específic a s

i n f ormação nos desta q u e s

622

108

e

e

muito

no

restaurante,

mais!

250

Toda

a

24

520

23,445

profile visits

reach

19

O S e rralves em Festa e s t á d e v o l t a

De 31 de maio

a 2 de junho, decorr e r á o m a i o r e v e n t o d a c u l t u r a c o n temporânea

em

Por t u g a l

e

um

dos

maiores

da

E u r opa, com centenas d e a t i v i d a d e s a d e c o r r e r n o s

v á r ios espaços da Fund a ç ã o . E m 2 0 1 8 , o S e r r a l v e s e m

F e s ta bateu todos os r e c o r d e s d e p ú b l i c o a o r e c e b e r m a i s de 249 mil visi t a n t e s , a c a b a n d o p o r v e n c e r o p r é mio

Iberian

Fest i v a l

Awards,

na

categoria

de

" B e st Non-Music Fest i v a l " . S ã o 5 0 h o r a s n o n s t o p c o m e n t rada gratuita. Co n t a m o s c o n s i g o !

A @ s uperbock é patro c i n a d o r a .

O @ b ancobpi é mecenas .

732

19

93

50

134

17,776

profile visits

reach

21

J á tem planos para hoj e ? V e n h a p a s s a r o s e u d o m i n g o c o m Anish Kapoor!

A t é 6 de janeiro #ser r a l v e s A @ f undlacaixa é mece n a s d a e x p o s i ç ã o .

740

3

13

7

45

14,331

profile visits

reach

23

J á veio visitar a ex p o s i ç ã o d e J o a n a V a s c o n c e l o s ?

" I ' m Your Mirror" es t a r á p a t e n t e e m # S e r r a l v e s a t é

j u n h o. No próximo di a 2 3 d e m a r ç o , t e r e m o s m a i s u m e n c o ntro de "Um Olh a r P a r a a A r t e C o n t e m p o r â n e a " com

Joana

c u r a dora

no

Vasconc e l o s , Guggenh e i m

artista,

Bilbao

e

Petra

Isabel

Joos,

Pires

L i m a , professora cate d r á t i c a . J u n t e - s e a n ó s !

de

O B P I é Mecenas exclu s i v o d a e x p o s i ç ã o .

218

4

13

4

13

7,529

profile visits

reach

25

Á l v a ro Siza estará em # S e r r a l v e s , n o d i a 8 d e a b r i l ( s e g unda-feira),

às

18h00,

para

a

sessão

de

a p r e sentação do Progr a m a I n t e g r a d o d e I n v e s t i g a ç ã o

e D esenvolvimento so b r e a s u a o b r a . E s t e p r o g r a m a t e m por objetivo est i m u l a r e a p o i a r n o v o s p r o j e t o s de

I &D

de

âmbito

pluridisciplinar,

em

múltiplas

su a

as

artes,

v e r t entes e áreas dis c i p l i n a r e s , d e s d e o p r o j e t o d e a r q u itetura u r b a nismo

e

e

as

a

relação

ciê n c i a s

com

sociais,

assim

como

o

a

e n g e nharia e as ciênc i a s d o s m a t e r i a i s . J u n t e - s e a n ó s , segunda-feira, à s 1 8 h ! A e n t r a d a é g r a t u i t a .

860

7

22

11

54

15,931

profile visits

reach

27

V i s itou "Robert Mapp l e t h o r p e : P i c t u r e s " ?

A i n da

vai

f o t ógrafo

a

que

tempo

crio u

de

conhecer

algumas

das

a

obra

imagens

deste mais

i c ó nicas, polémicas e s u r p r e e n d e n t e s d a f o t o g r a f i a c o n temporânea, em #S e r r a l v e s

509

3

6

11

62

11,577

profile visits

reach

29

instastories

30

31

instastories

32

33

fa cebook @fundacaoserralves

Facebook was the starting

point for most of the museum digital communication

/socialmediamanagement /contentproduction /digitalmarketing

/copywriting /analytics

/campaignmanagement

35

in depth

234,6K

131,3K

44,4K

reached

interactions

2115

46,7K

16,2k

p age visits

reached

interactions

+32%

+27%

+93%

followers

last 28 days

last 28 days

last week

37

website www.serralves.pt

In addiction to being a social media manager, I somehow ended up being

responsible for managing

Serralves website which made me a web content manager.

/backoffice

/copywriting

/photoedition

/analytics

/contentmanagement

39

The website se r v e s t w o m a i n p u r p o s e s : To guide visito r s t h r o u g h o u r p r o g r a m m e but also to make s u r e t h e e m p l o y e e s d o n ’ t feel lost is suc h a v a s t c u l t u r a l a g e n d a with so man y d e p a r t m e n t s w o r k i n g simultaneously. I ’ m m o s t l y r e s p o n s i b l e f o r creating, inserti n g a n d p r o o f r e a d i n g t e x t content, as well a s i n s e r t i n g a n d r e s i z i n g the images we c h o o s e f o r e a c h t h e m e . I also have a say i n w h a t c o n t e n t g e t s t o our homepage whic h m a d e m e p r e t t y g o o d a t man a g i n g e g o s .

41

project management serralves em festa ‘19

Every year Serralves

organizes the greatest and most inclusive event for contemporary culture in Portugal: Serralves em

Festa. In 2019, we decided to create a micro website

from scratch and I was the

one in charge of the project from the beginning. /projectmanagement

/app

43

The micro website was meant as a digital programme which also had an app. I acted as a content manager, gathering all the loose information from every department: performing arts, music, museum exhibitions and all the educational service’s activities. Then I had some meetings with the programmers and the website skeleton was built. We all tend to forget the relevance of team work when we’re too focused in our own work. I had an amazing team which helped me make sure everything was ready on time and it really made me value this kind of companionship even more than I used to. We had less than two weeks to make it happen and we did it.

45

c a t a r i n a

c o e l h o