Catherine Dan Portfolio

Lucky Duck Aviary

App Design

Lucky Duck Aviary is a conceptual aviary, home to over fifty various duck species that focuses on appreciating ducks and their habitats. Through conservation and education, the aviary aims to strengthen the overall relationship between humans and nature. This project focuses on brand identity development to visualize the aviary’s values.

By incorporating hand-drawn illustrations and a bright color palette, the identity emphasizes a curious and youthful theme. The branding is then translated into an interactive app with navigational, transactional, and informational intent. The app includes screens for exhibits, map, ticket information, and special events.

Explore the Interactive Prototype on InVision

Ritual

Retail and Signage

Ritual is a direct-to-consumer health brand aimed at creating the most effective and pure formulas for everyday health. As a creative intern at Ritual, I produced signage for a product launch and various assets for the Creative and Retail teams. I aimed to create visually comprehensive designs that emphasized product education and traceability.

Assets included signage for Ritual’s B-Corp certification, design collateral to increase customer acquisition, and packaging design to decrease packaging waste in collaboration with Pact Collective. Over a 10 week period at Ritual, I worked on 9 projects in coordination with 3 departments creating a total of 17 deliverables.

MoDo Hawaii

Responsive Website Design

MoDo Hawaii is a local mochi donut shop known for their unique flavors, fresh donuts, and high quality ingredients. This project is aimed to establish a conceptual visual identity that responsively translates across desktop and mobile devices.

The identity consists of hand-drawn illustrations, playful typography, and original product photography to communicate MoDo Hawaii’s individuality. The website utilizes navigational, informational, and transactional intent to target users.

Logo

Primary Logo

Alternate Logo

Site Map

Typography

Tw Cen MT Regular RIG SOLID BOLD REVERSE

ABCDEFGHIJKLMNOPQRSTUVWXYZ 01234567890;’.:”{}|!@#$%^&*+

Colors

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890;’.:”{}|!@#$%^&*+

User Personas

Illustrations

Alice loves exploring Instagram worthy food destinations and sharing her experiences online, but finds it frustrating when prices for aesthetic products are exorbitant or when popular places are too crowded. She enjoys discovering new hidden gems that meet her standards for appeal.

Maria is a devoted mother who cherishes spending time with her family. However, she often struggles to find restaurants that meet her standards for quality, affordability, and efficiency while also satisfying her children's taste buds. She values great flavor, top-notch ingredients, and a family-friendly atmosphere.

Robert is a loving father who enjoys spending time with his children. He values family time and loves to share his experiences with others on social media. However, he struggles to find places that are easily accessible, convenient, and align with his values for great taste and quality. not crowded visual appeal affordability efficiency taste accessibility

Alice, 22 | Foodie

Robert, 33 | Family Man Maria, 42 | Busy Mom

Design for Good

Branding and Merchandise

Cal Poly Pomona's professional organization for design, AIGA-CPP, holds an annual Design for Good Marathon. In this 24-hour event, participants work around the clock to create impactful designs that communicate the values of non-profit organizations.

As the president of AIGA-CPP, I organized the event and designed merchandise to inspire unity among participants. I developed characters that are representative of the collaborative relationship between non-profit organizations and designers.

Tara’s Chance

Brand Development

Tara’s Chance is a non-profit organization dedicated to providing developmental and therapeutic programs for disabled at-risk children. The organization promotes physical, cognitive, and social well-being of disadvantaged children through equine-assisted activities.

Our goal, as a team of eight, was to redesign Tara’s Chance’s brand identity to emphasize the connection between riders and their horses. Over 24-hours, we integrated the reimagined brand identity into 18 assets across branding, marketing, social media, and motion graphics.

Friends In Deed

Branding, Social, Marketing, Motion Graphics

Friends In Deed is a non-profit organization dedicated to offering aid and resources to individuals who are currently or are at-risk of experiencing homelessness. As the president Cal Poly Pomona's professional organization for design, AIGA, I brought our annual Design for Good Marathon to life, from conception to completion.

In this 24-hour event, participants work around the clock to design for non-profit organizations. I coordinated all deliverables across branding, social media, marketing, and motion graphics to ensure completion within the time frame. I led a team of the top 40% of applicants and presented all 50 assets to the organization’s Director of Development.

Icons

Program Icons

Branded Statements

We all deserve enough to eat

Instagram Highlight Icons

Typography

Poppins

We all deserve to be loved and respected

We all deserve a home

We all deserve to stay in our homes

We all deserve support during unsafe weather

We all deserve enough to eat

We all deserve to be loved and respected

We all deserve a home

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890;’.:”{}|!@#$%^&*+

Thin Medium

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890;’.:”{}|!@#$%^&*+

We all deserve to stay in our homes

Regular Extra Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890;’.:”{}|!@#$%^&*+

Colors

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 01234567890;’.:”{}|!@#$%^&*+

We all deserve support during unsafe weather

Doing together what we cannot do alone

condensed extended

Aquapop

Brand Identity Development

Aquapop is a company that produces reusable water bottles with the aim of promoting playful hydration. Through conscious sourcing of materials, Aquapop creates sustainable and nostalgic experiences that appeal to all ages and demographics.

Aquapop's brand identity was inspired by the aesthetics of push water toys, known for their bright and playful designs. Over 15 weeks, Aquapop's fun and lighthearted branding identity was established and implemented into four deliverables across packaging, design collateral, and marketing.