Graphic Standards Manual
Introduction This book is designed for Isabella Roselinni who is a person really feminin and love complex decorative art. Mostly her design was inspired from Art Nouveau style. The logo represents feminity and classicly vintage which is inspired from Art Nouveau style which is decorative art, so for every element in the logo gives decorative impression and meaningful. The name Rougerosette is come from Rouge ( France ) means a type of makeup stuff which is red color for coloring the face, as makeup stuff is a necessary things for every women in this world; Rosette is means rose ornament. The typefaces is Carnivalee Freakshow regular which is rose victorian type font with a classic look; The elements which have borders as the logo frame and as the rose footstalk, also ornamental roses is inspired from art nouveau style. The color represent Rougerosette’s history which is color of a red rose symbolize sincere Love, Respect, Courage & Passion and also color of a red (Dark) Rose reveals unconscious beauty.
Table of Contents Basic Elements Logo Philosophy Logo Variations Colors Primary Typography Secondary Typography Safe Area Improper Logo Usage
2 3 4 6 7 8 9
Stationery Bussiness Card Letterhead Envelope
12 13 14
Other Applications Iphone Case Laptop Bag Cover Diary Book USB Flashdisk Fashion Backpack Tea Set Makeup Box Eyeshadow Pallete Cloth Hanger Blanket
16 17 18 19 20 21 22 23 24 25
Basic elements
Logo Philosophy The logo represents feminity and classicly vintage which is inspired from Art Nouveau style which is decorative art, so for every element in the logo gives decorative impression and meaningful. The name Rougerosette is come from Rouge ( France ) means a type of makeup stuff which is red color for coloring the face, as makeup stuff is a necessary things for every women in this world; Rosette is means rose ornament. The typefaces is Carnivalee Freakshow regular which is rose victorian type font with a classic look; The elements which have borders as the logo frame and as the rose footstalk, also ornamental roses is inspired from art nouveau style. The color represent Rougerosette’s history which is color of a red rose symbolize sincere Love, Respect, Courage & Passion and also color of a red (Dark) Rose reveals unconscious beauty. 2
Basic Elements
Logo Variations When on screen or printing in color, the logo should remain its original colors. When used in black and white, the whole logo should be black if on a light background and white if on a dark one. The only exception is when it is used on a background of Moderate red color. In this case, the Rougerosette and the elements will never change its color.
light/no background
on moderate red background
light/no background (B&W)
dark background (B&W)
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Colors Vivid red, Dark red and Very dark red represent Rougerosette’s history, meaning Rose, which is color of a red rose symbolize sincere Love, Respect, Courage & Passion and also color of a red (Dark) Rose reveals unconscious beauty. When on screen or printing in color, The Rose and Frame border element should be Vivid red and Very dark red; the Rougerosette name should always be Dark red color so that in which case the color of the background should always be Moderate red and Dark moderate pink.
PMS 711 Process color for 4-color printing (CMYK): C: 0 M: 100 Y: 91 K: 0 RGB color for screen applications: R: 237 G: 27w B: 46 RGB color for web applications: #ED1B2E 4
Basic Elements
PMS 505 Process color for 4-color printing (CMYK): C: 30 M: 98 Y: 100 K: 39 RGB color for screen applications: R: 124 G: 25 B: 22 RGB color for web applications: #7C1916 PMS 4695 Process color for 4-color printing (CMYK): C: 20 M: 100 Y: 69 K: 80 RGB color for screen applications: R: 69 G: 0 B: 1 RGB color for web applications: #450001 Graphic Standards Manual
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Primary Typography An important factor of brand identity is the consistent use of predetermined typefaces. Carnivalee Freakshow regular is the typeface used in the logo as well as on the stationery system. It should be used as the primary typeface in all communications. Carnivalee Freakshow regular
abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+<>? 6
Basic Elements
Secondary Typography A second typeface which is Goudy old style Regular, Italic and Bold is available for use as the body text on stationery and other applications. Goudy old style regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+<>? Goudy old style italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+<>? Goudy old style bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()_+<>? Graphic Standards Manual
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Safe Area To ensure the Rougerosette logo is free from visual distraction, elements such as other logos, images, copy, etc., must be positioned at a minimum distance from the logo. This is defined as “clear space.” Clear space is identified in terms of the X HEIGHT measurement, which is the height of the borders and rose elements. The minimum clear space above, below and to the sides of the logo is the X HEIGHT. The minimum size of the logo is no smaller than .5” high in the horizontal format.
.5 in.
.5 in.
.5 in.
.5 in.
8
Basic Elements
Improper Logo Usage DO NOT : • Distort the logo
• Screen the logo
• Simulate the logo with a similar typeface
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• Combine the logo with product names or other copy
• Place the logo on backgrounds that make it hard to read
• Change the spacing between letters
10
Basic Elements
Stationery
.25 in.
3.5” x 2”
.15 in.
.25 in.
Bussiness Card .25 in.
Colors: PMS 711, PMS 505, PMS 4695, PMS 696, PMS 7428 in 20% opacity and PMS 7449
.75 in.
1.25 in.
Type: Employee name is set in Goudy old style italic at 11 pt., all lowercase. All other text is Goudy old style italic 10 pt.
.25 in.
All text and the dashes separating the address are PMS 7449; for logo is PMS 711, PMS 505, PMS 4695; background is PMS 696 and the rose elements are PMS 7428 in 20% opacity
12
Stationery
Letterhead 8.5" x 11" Colors: PMS 711, PMS 505, PMS 4695, PMS 696, PMS 7428 in 20% opacity and PMS 7449
1 in.
1 in.
.5 in. 1.25 in.
2.25 in.
Type: Contact information is set in Goudy old style italic at 6.18 pt. Text is PMS 7449 and dashes are also PMS 7449 Format: Letters should have one inch side margins, and the date should appear 1.25 inches from the top.
.5 in.
A Microsoft Word Template, with the logo and contact information embedded, is available for use when an emailable letter is necessary or when printing in-house. Graphic Standards Manual
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Envelope Business Envelope 4.125" x 9.5" Colors: PMS 711, PMS 505, PMS 4695, PMS 696, PMS 7428 in 20% opacity and PMS 7449 Type: Address is set in Goudy old style italic at 6.18 pt. Text is PMS 7449 and dashes are also PMS 7449 .75 in. .5 in.
.5 in. .75 in.
14
8 in.
Stationery
Other Applications
Iphone Case As shown on the pink iphone hardcase for iphone 5 with dark purple rose patterns around the logo, the logo is placed on the middle of the case, so the name looks really clear on the center with contrast case color.
16
Other Applications
Laptop Bag A pink laptop bag is made of nylon material with dark purple rose patterns, it can use in sling or tote model and the bag has inner and outer parts to put the laptop and stuff, each of them have zipper, the bag size is for 15 inch laptop and the logo is simple placed on the middle top of the front side bag in small size, so its look like original brand of the bag.
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Cover Diary Book A cover diary book is made from leather material with pink rose patterns in half purple color which has classic look with a vintage key to lock it, the size for the book is A5 and the logo is embossed on the bottom-right with smaller size on the bottom corner.
18
Other Applications
USB Flashdisk A USB Flashdisk is made from metal chromed pink color in vintage key shape and the logo is embossed on the metal in smaller size.
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Fashion Backpack The fashion backpack is made of leather-canvas material with dark purple rose patterns, the leather material is only put on the pocket side or on the border side as it is spotted in dark purple color and the logo is embossed small size on the middle-front side of the bag, just above center of the pockets.
20
Other Applications
Tea Set The tea set which have teapot and teacup is made of ceramic materials with dark purple rose patterns, the logo are placed on front middle-up in small size for teapot and smaller size for teacup in order to look one set of the same brand.
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Makeup Box A makeup box is made of leather materials on outer side with dark purple rose patterns on box bottom which is spotted in pink color, the logo are placed on the middle front of the box in medium size, so it will look really clear on the center part of the box.
22
Other Applications
Eyeshadow Pallete The eyeshadow pallate is made of fiber material with one dark purple rose pattern on the center of pallete, the logo are placed on the bottom right side of the pallete in smaller size, so it will show and easy to find the brand of the product.
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Cloth Hanger The cloth hanger is made of fiber material with dark purple rose patterns, the logo are placed on the middle side of the hanger in medium size, so it will spotted clearly.
24
Other Applications
Blanket A dark purple blanket using wool material with pink rose patterns, the logo are placed on the bottom right side of blanket in small size, so it will easy to spot when using and folded it.
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Notes :
78 Kemang Raya, South Jakarta 20227 P 08134857187 F 021-7349858 bella.rougerosette@yahoo.com