entrepreneurial opportunity GLAMGLOW PLANS TO LAUNCH A FRAGRANCE DEVELOPED AND DESIGNED TO BRING THE GLAMGLOW EXPERIENCE FULL CIRCLE. BRINGING SCENT INTO BED IS A GROWING TREND. BEING AT THE FOREFRONT OF INNOVATION IS A KEY PILLAR OF THE GLAMGLOW BRAND.
inspiration We are surrounded by fragrances all day. From as soon as we wake up to when we fall asleep. Many people dont leave the house without applying their “scentprint”.
scent-print
noun application of fragrance that defines who you are; many times a person will have a fragrance that they use time and time again. One day as I was wrapping up my night routine by misting myself with my favorite perfume I asked myself , “Do other people wear perfume to bed?”. That when I thought, why not launch a fragrance specifically created for bedtime. I instantly thought that GlamGlow would be the perfect brand to launch this product!
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GLAMGLOW IS SEXY INNOVATIVE & FUN !!! 5
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why? I want to bring the GlamGlow experience FULL CIRCLE!
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who would use/want these products?? women men all ages
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assortment plan
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SKU 001
3.4 oz
Fragrance (Individual)
SKU 002 SKU 003 SKU 004
1.6 oz 1.7 oz 0.5 oz
Fragrance (Set) Body Moisturizer Essential Body Oil
$75
$95
This collection will feature a fragrance that will be available for purchase individually for $75. With this item the juice will be packaged in a specially crafted bottle. We will also be offering a set that will retail for $95 that will include a fragrance (in different packaging) , body moisturizer and essential body oil. We chose to offer two other products along with the fragrance because we believe that these products compliment the fragrance and contribute to the success of our goal which is bringing the GlamGlow experience full circle!
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Logo Development
NIGHTFALL “FIRST GLOW I SEE TONIGHT”
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Final Logo
presents
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SCENT DIRECTION EXPLORATION
#1 Marine, Woody, Floral Top Note: Heart Note: Repro Rosessence Firmenich , Calone Pfizer Base Note: Cashmeran IFF, Sandalore Givaudan #2: Marine, Spicy, Fruity Top Note: Heart Note: Helional, Calone Pfizer, Corriander, Repro Osmanthus Firmenich Base Note:
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FINAL SCENT DIRECTION WITH DROP DOSAGE
14- CINNAMON -- 2 drops 30- VANIELLE -- 4 drops 58- REPRO OSMANTHUS FIRMENICH (FRUITY) -- 4 drops 62- HELIONAL (MARINE) -- 3 drops 66- CALONE PFIZER (MARINE) -- 3 drops
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Sketches - Bottle Development
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Gift Set Packaging Primary & Secondary
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Fragrance Bottle Packaging
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Timeline September Pre Launch
February Post Launch
Pre Launch Plan:
Launch Plan:
Post Launch
1. NightFall Gift Boxes: Select Influencers, Bloggers, and Press will get an exclusive first look at the fragrance collection. This gift box will include the Nightfall Perfume, Body Moisturizer and Essential Body Oil.
1. In Store Launch Our NightFall Fragrance product launch will be available in stores at all Sephora and Blue Mercury locations and online at GlamGlow.com. We will have prime instore placement and presences. We will distribute POS and launch guidelines for visual and marketing to all retailers
1. ReIntroduction In order to capitalize on the gift giving opportunity in February (Valentines Day) we will reintroduce the fragrance. We will use social media platforms to recreate buzz and awareness of our new fragrance products.
2. Social Media and Online Post: GlamGlow will release a collection of teaser videos and gifs on all social media platforms. We also hope to get exposure from the reviews and post of the influencers, bloggers and press who received the Nightfall Gift Box. 3. Glamoholics Our customers who are subscribed to our Glamoholics Newletters will have the chance to experience Nightfall during the Pre Launch Phase! They will recieve a sample size of the fragrance.
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November 10, 2017 Launch
2. Promotional Videos We will capatilize on the power of Youtube to release a series of videos that will tell the story of “How our Glamoholics use Nightfall.� 3. Social Media and Online Post: GlamGlow will continue posting gifs, videos and photos on all social media platforms. Reposting influencers, bloggers and customers who pose with their Nightfall products!
Distribution & Assets DETAILS ABOUT THE LAUNCH WHAT >>>>
Nightfall by GlamGlow
WHERE >>>>
BLUE MERCURY
SEPHORA
GLAMGLOW ONLINE WEBSITE
WHEN >>>>
SEPTEMBER
OUR PLAN : ALL LOCATIONS (Sephora, Blue Mercury and GlamGlow Online Website) In Store Assets: >>>> PRIME INSTORE PLACEMENT >>>> SPECIAL VISUAL MERCHANDISING >>>> INSTORE FEATURE PRESENTATION
- Sampling, How To Videos, Training
>>>> EMAIL LAUNCH AND MARKET THROUGH
SEPHORA WEBSITE
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Marketing Plan (Details) Initiatives: 1. Youtube Videos “How I Use NightFall” At launch we will be releasing a series of videos that our team will create with a group of Glamoholics! These videos will share their stories and thoughts about how they use the new bedtime fragrance. Cosmetics and fragrance is an experience driven category and we want to share the experiences that our customers are having with our new fragrance. Along with these videos, we will release fun videos that depict how to incorporate and use our new Nightfall fragrance products. 2. Social Media & Snapchat GeoFilter GlamGlow uses social media as their primary source for marketing. It is important we create eye catching share worthy content for our social media platforms. We will utilize Facebook, Twitter, Instagram, Youtube, and Snapchat! We are launching in Sephora and Blue Mercury stores! At select important locations such at L.A, New York, Austin TX, Detroit and Miami we will have snapchat geofiliters available for our customers. This will boost our exposure and boost awareness of our new product launch! 3. Glamoholics Get it FIRST! As apart of our pre launch plan we want to give our loyal customers who are subscribed to get our newsletters a treat. We will send out a pre launch email in September. This email will give details on how to get a free sample of our Nightfall fragrance before its available to the masses. Customers will have 24 hours to snag their sample before the offer expires. Samples will be limited, this will be a “First Come, First Serve” scenerio.
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SnapChat Geofilter
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