DESIGN PORTFOLIO 2018

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C AT H E R I N E B O R G ST R O M I N D U ST R I A L D E S I G N 2 018


HI, I’M C AT H E R I N E !

I ENJOY MAKING THINGS, ADVENTURES, AND BEING UPSIDE DOWN.


I graduated from California College of the Arts with a BFA in Industrial Design in May of 2018. During my time at CCA I learned design as a process of finding the right problems to generate meaningful solutions. I chose design because for me it marries the logical and analytical necessity of solving real world problems, with the human driven and emotional understanding of art.


IN MY DESIGN PROCESS... I look at every design problem first with a curious eye, and then with a creative one.

I strive to make things that people value. Products held in higer regard than their function alone.

I consider all products to be part of a system, and consider each system my products live within.


01 EBB 02 CLOSED LOOP 03 SAFE



The Ebb system is designed to provide breathing rhythms based off of your natural breath.

Control movement practice intensity with breath patterns

Guide worried breath towards a meditative state

Build connection between breath and movement


I N I T I A L I N V E ST I GAT I O N S I was initially curious about what helped people begin and continue mindful movement practices. What is it that draws people in, what makes them stay, and what makes it so importantl? engaged commitment peak occasional practice

Initial Interest

Sam, Acro

target user engagement

Millie, Yoga

Faern, Yoga Teacher


“My students often forget to breathe while flowing, for so many movement comes so easily, while breath is so hard.”

“When I notice I’m not breathing into it I always take a sec to do something and return to my breath.”

HOW MIGHT WE... Help bridge the gap between movement based practices of western yoga and its traditional roots in breathing and meditation?


IDEATION


E X P E R I M E N TAT I O N 8Relax, Breaths Ebb is working on understanding your PEr naturalMinute breath.

MILLIE,

Your breathing is tense, breathe with me?

8 Breaths PEr Minute

MILLIE,

Your breathing is tense, breathe with me?

desired breath

35S vibration pattern

10 Breaths 10 Breaths PEr Minute PEr Minute desired breath

vibration pattern

guides flows and breathing

MILLIE,

Your breathing is tense, breathe with me?

10 Breaths PEr Minute

desired breath

desired breath

vibration pattern

vibration pattern

10 Breaths PEr Minute

Senses motion and provides breathing rhythm accordingly Makes breath tangible with light or vibration.


FEEDBACK

“It would need to be self guided, I liked it much better when [it] was following me than the other way, but if I could maybe hear or feel it instead [of look at it].”

“It felt like I was following the beat or the rhythm [of a song].... if it nudged me to a good pattern but still followed my breath”

HOW MIGHT WE... Track breath and convey patterns of breathing in a way that guides but doesnt distract from practice?


FORM The torso expands with breath

D

Breath can be tracked using biometric and gyroscopic sensors if clipped onto fitted clothing.


MEET MILLIE Millie goes to a vinyasa yoga class a few times a week. She also uses occasional breathing exercises to help her manage stress and anxiety.


Ebb tracks Millie’s breathing and vibrates to keep her breath on track with pre-selected practices. If she presses the stone outside of practice it will vibrate in a pattern to help calm her breathing.


On the Ebb app Millie is able to track her breathing to understand her baseline breath. From there she can find a flow to follow along with that is fit to the pace of her breath, or simply be reminded of her breathing during her own free flow.


The app is also equipped to help with meditations and exercised that help her anxiety, as well as allowing her to synchronize her breathing with a partner.


FINAL FORM The final stone was designed to be reminicent of a meditation stone in its subtle center imprint.

When on the go, the charger holds two extra charges for the stone itselt.


MANUFACTURING Soft Touch HDPE Casing Coin vibration motor Ten hour battery Gyroscopic and biometric sensors (tracks breath) Charging pins

D

Stamped PVD Coated Steel Induction charging coil and backup battery Soft Touch HDPE

Soft Touch HDPE Casing

Stamped PVD Coated Steel Spring Steel Clip

DRAWN

A

PVD Coated Steel Screws SOLIDWORKS Educational Product. For Instructional Use Only.

USBC wired charger Charger and backup battery


find your flow



The sustainable alternative future of packaging. Using the waste problems of today to guide the design of systems and products tomorrow.



I N I T I A L I N V E ST I GAT I O N S EPHEMERA e-phem-er-a noun Things that exist or are used or enjoyed only for a short time. For some ephemera-- like packaging-changing this system seems out of consumer hands.


We Hope...

HOW MIGHT WE... take this linear, consumer ending system, to a sustainable closed loop one?


U N D E R STA N D I N G To better adapt the Amazon system we first needed to understand those affected by this change by understanding how this function of the company works.

Through this we realized that in shipping systems like this the customer isn’t the only user to consider, but they do ultimately decide the system’s adaptation.

USERS


MATERIALS We began developing the box through a series of life cycle analysis using samples of different materials to test their ecological impact. We were also looking at material properties needed to build a functional box. In our first tests corrugated HDPE was nearly a 100% environmental improvement while also providing a familiarity of materiality to classic cardboard.


CO N ST RA I N TS

HOM OGENOUS M ATERIA L

USA BILIT Y/ INCENTIVE

M ULTI USE FL AT PACK

BRA ND RECOGNITION


CLOSED SYSTEM From our initial intention of systematic sustainability we designed Amazon ClosedLoop to be a cyclical packaging system- think like returning a milk jug! You take your product out and simply leave the box wherever you picked it up, already addressed back to your local Amazon Fulfullment.


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BUILDING THE BOX


ADAPTING

Most are familiar with Amazon’s classic check out experience, though your setting preferences are saved, there are options for everything from shipping time, to address, to credit cards. Amazon ClosedLoop would simply add a section to these preferences where you can request your box type and see the associated rebates to set your preference.


THE EXPERIENCE


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Underneath the customer shipping label is a permanent printed return address.

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Customer shipping info is on a sticker that also seals the box.

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Once the system has been used it gives you the ability to track your previous boxes. While you won’t know what was shipped you can see all the cities your box has been to.


T H E I M PAC T Over time you would be able to track both your accumulated rebates and the sustainibility impact your use of ClosedLoop has had. As you can tell, by our sample analysisone ClosedLoop box shipped only five times more than the typical cardboard is close to a hundred percent improvement.



S A F E Samsung products, particularly the kitchen line, are known for their technologically infused appliances and the convenience that they provide. However, in 2016 Samsung critically miss the mark on safety, thus inspiring new appliances- fire safety equipment.



U N D E R STA N D I N G USERS The directive advertising of Samsung’s Home products projects their ideal user as: Having family values, or a family to care for, thus an escalated concern for those around them not just themselves. Having busy lives that require a degree of automation to provide extra time and piece of mind that everything is running smoothly. Desiring straight forward and simplistic solutions to their day to day problems, with an emphasis on function. .


BRAND Metallics with cool light highlighting touchpoints. Touch sensitive surface buttons using material innovation. Stark Material transitions, high definition finishes. Chrome detailing, material similarities with variety finishes.


FIRE SAFETY Despite the problems with some Samsung phones in the past, it is well known that most home fires begin in the kitchen. With that in mind we wanted to consider the types of homes that would want this protection, as well as the best way to fit the fire safety appliances into the rest of the household sustem.


HOW MIGHT WE... Create a reassuring system of fire safety tools for Samsung’s kitchen line? Cater the experience to those with limited knowledge of dealing with fire safety but also an increased concern for the safety of their home? Mitigate some of the negative experiences associated with typical fire safety equipment like:

FALSE ALARMS

HARD TO REACH BUT TONS

LOW B AT T E R Y


I D E AT I O N


SMOKE DETECTOR

Home smoke sensor as well as decible sensors to allow alarms to connect. Hard wireable magnetic mounting disk. Ventilation inspired by computer fans. Light inticates button below and acts as a visual alarm with color change.


I D E AT I O N


FIRE EXTINGUISHER ergonomic spray top

Spray nozzel pressure release button mountable locking cap

spray downstem outer shell replaceable pressurized cylinder


FIRE EXTINGUISHER The extinguisher is your visual assurance, calling attention when your need it.


SMOKE DETECTOR The detector acts as the hub for the SAFE products in your home.


SAFE SYSTEM When the SAFE Smoke Detector senses smoke or hears another alarm in the home it sounds the alarm and sends an alert to your phone via the Samsung Home app. The app provides easy options for silencing, checking in on an alarm while you’re away, or getting in touch with emergency response if needed.

-Smoke detected in home.

-Smoke detected in home.


SIMPLICITY


PRACTICAL When the Smoke Detector alarm goes off the Fire Extinguisher mount hears the sound and changes its typical blue indicator light red in case it is needed. In a fire emergency the mounted cap acts as a safety pin unlocking the spray nozzel to allow easy use.


REASSURANCE

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For ease of operations at home you are able to monitor the settings of your Samsung SAFE products. just as with Samsungs other home devices.


S A F E



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