Forecast

forecast

Issue 1 ÂŁ3

Contents Must see...

BFC Designers Collective at Bicester Village PAGE 8-9 Safilo sunglasses PAGE 10-11 ‘The Girls’ at Selfridges’ Ultralounge PAGE 12-13

Watch this face...

- Photographer Jonnie Craig PAGE 18-19 - Pearl & Ivy Hairbands PAGE 20-21 - Knitwear designer Claire Ralls PAGE 22-23 - Stylist Elle Korhaliller PAGE 24-25 - Set designer Clementine Keith-Roach PAGE 26-27 - Stylist Laura Chatterton PAGE 28-29 - Designer Danie Vanier PAGE 30-31 - Graphic designer Rachael Case PAGE 76-77

Feature...

Liberty London Girl PAGE 32-33 Fashionable Film PAGE 34-41 The Lost Art of Art Direction PAGE 70-75

Trend...

Out Your Underwear PAGE 42-43 That is so ‘90s PAGE 56-57

Fashion in photos...

Electric Girl PAGE 44-55 Cool Britannia PAGE 58-69

..and that’s how it’s done Behind the scenes at our shoots PAGE 78-79

Stockists PAGE 80-81

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FORECAST Editor-In-Chief / Creative Director Catherine Hudson

Designers (Interviewed) - Danie Vanier, Jessica Meekel, Claire Ralls, Pearl & Ivy Set designer (Interviewed) - Clementine Keith-Roach Stylists (Interviewed) - Elle Korhalliller, Laura Chatterton Photographers (Interviewed) - Jonnie Craig Art Director (Interviewed) - Jamie McPherson Graphic designers (Interviewed) - Kate Miller, Rachael Case Filmakers - Sarah Chatfield, Kathryn Ferguson Photographers - Toyin, Wendy Bevan, Mel Bles Founder of TEST - Jamie Perlman [www.testmag.co.uk] The fashionably ‘hyphenate’ - Sasha Wilkins [www.libertylondongirl.com] Make Up Artist - Elizabeth Hudson Fashion assistant - Sophie Watkins The Ring Boutique - Rings supplied and styled by Claire Boorman [www.theearringboutique.com] Models - Amelia Dimoldenberg, Toby Peach @ Zone Models [www.zone-models.com]

www.vauxhallfashionscout.com

FORECAST “I’m a great believer in luck - I find the harder I work, the more I have of it.”

...says Thomas Jefferson (3rd President of the United States) - words that I find myself referring back to time and time again. For not only inspirational, they also remind us that we are all in charge of our own fate.

In this, our first issue, Forecast present’s some of fashion’s best new, and hardest working, creative talent. From designers to photographers, stylists to set designers, meet them all in ‘Watch This Face’. Brush up on tips from blogging expert Sasha Wilkins in ‘Liberty London Girl’ and on the flip side discover the secret negative effects of the digital age in ‘The Lost Art of Art Direction’. Find out how the medium of film is revolutionising the way we watch fashion presentations in ‘Fashionable Film’, and don’t miss our fashion editorial, ‘Electric Girl’, showcasing the exciting design talents of Jessica Meekel.

Issue one presents a picture of fashion in the digital age and the faces that will be at the head of this new frontier. Wish them luck: although they already work so hard - they probably won’t need it. http://www.dandad.org

Catherine Hudson Editor-In-Chief FORECAST / ISSUE 1

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Must See...

The British Designers Collective at Bicester Village, Oxfordshire [March 31st - May 7th 2010]

Bicester shopping outlet has temporarily become home to some of Britain’s best new fashion talent. In an initiative launched by the British Fashion Council, a ‘pop up shop’ is showcasing labels including Erdem, Emma Cook and Bora Aksu. Being an outlet centre, these labels are being sold at a fraction of their original price - perfect for adding some designer ware to your wardrobe. “As an organisation it has always been top of the agenda to offer British designers support and commercial direction, in order to grow their businesses,” announced BFC chairman Harold Tilman. “We feel that this scheme is a very exciting opportunity for the designers involved.”

Visit www.bicestervillage.com for more information. Make sure to visit Bicester to snap up some of the gems on offer such as this dress by Erdem

Erdem Dress, £190 from £360 FORECAST / ISSUE 1

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Must See...

Safilo’s autumn winter 2010/11 collection These beauties are the crowning glory in Dior’s winter collection. There has been only 500 pairs made to celebrate the 5th anniversary of the ‘Glossy’, and the detail has been crafted using 18K gold. The only snag is the price. At £900 a pair they don’t come cheap - they are, however, an undeniable object of beauty. But for purchasing instead, check out the more affordable brands on offer, including Marc by Marc Jacobs and Diesel. Safilo will also have Alexander McQueen eyewear including a pair with the iconic skull motif priced at a comparatively reasonable £180. www.london-eyewear.co.uk/Safilo-Sunglasses FORECAST / ISSUE 1

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Must See...

‘The Girls’ - art installation at Selfridges, London From the 1st to the 29th of April, ‘The Girls’ (artists Andrea Blood and Zoe Sinclair) will be in residence at Selfridges’ Ultralounge, London, in the most recent Photographer’s Gallery collaboration. The giant space has been transformed into their temporary workplace – an eighties inspired den of wonder, which on approach has a film set/Willy Wonkaesque atmosphere. The result of their time spent there will be three issues of ‘The Paper Eaters – Long Live The Photo-Story’. Staff and visitors as well as themselves and other artists are used as models in the photostories, based in and around Selfridges. Andrea and Zoë both feel that the digital age has come at a price and are successfully showing how much creativity we are missing out on by neglecting craft, not physically printing out photos and placing so much importance on digital enhancement. The focus is on interaction, and in the installation you will find a shrine to paper (which will become a shoot location for issue three), a disco dance floor, various collaborations with hat and filmmakers, and (my personal favourite) a wardrobe of cardboard ‘cut-out’ clothes which visitors are encouraged to try on and photograph themselves in. The Girls are celebrating the traditional printing process at a time when digital is taking over. No doubt you will leave the Ultralounge this April, reminded of how good it feels to flick through a photo album held in your hands, the fun and frivolity of reading a photostory and with a real, lingering urge to cut and paste something (with scissors, not on your Mac).

The first edition of The Paper Eaters – Long Live The Photo-Story magazine will be published on Wednesday 7 April, followed by the second issue on Saturday 17 April and the last issue on Thursday 22 April. All are available to buy at Selfridges and The Photographer’s Gallery priced at £2.80 each. www.photonet.org.uk/ www.selfridges.com

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www.birds-eye-view.co.uk

WATCH THIS FACE...

Watch this face...

Introducing creative faces to look out for

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Photographer Jonnie Craig Pearl & Ivy Hairbands Knitwear designer Claire Ralls Stylist Elle Korhaliller Set designer Clementine Keith-Roach Stylist Laura Chatterton Designer Danie Vanier

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16-04-2008 ‘Untitled’

WATCH THIS FACE...

Jonnie Craig Jonnie Craig, 21, calls himself a collector – or perhaps more appropriately, a hoarder. “I don’t think you can call it a collection if it’s crap!” The walls of his small bedroom are adorned with posters, gig tickets, a guitar and broken skateboards.

Jonnie started making skateboarding videos at the age of 16 as part of ‘hanging out’ with friends. Making regular trips to London’s skateboarding scene inspired Jonnie to take his camera with him as he sought to record images of ‘youth and fun’. After taking A-Level photography and just one year at college, Jonnie moved on to work on and lead photography exhibitions, collaborations and advertising campaigns. This led to an impressive client list, including Etnies, Nike, Nokia, Levi’s and Diesel. Jonnie still cites his inspiration as coming from skateboarding as well as from his friends and books. “I have so many favourite images”, Jonnie muses, “right now I’m particularly inspired by Walter Pfeiffer”.

Having experienced commercial and critical acclaim so quickly, Jonnie has published ‘The Photo Book’. “The book is a collection of images I have made based around being young and having fun,” Jonnie explains, “it’s kind of a surreal series of pictures.

It’s meant to be interpreted however you want though...” And what of the near future for Jonnie? “My plans for the future are to release a second book. I’ve also got a bunch of show plans lined up and I’ve just opened my own gallery called The New Gallery, in London.” It would be easy to forget that Jonnie is still just 21, a true testament to the power of pursuing what you love to do.

www.huhmagazine.co.uk www.jonniecraig.com www.viceland.com/uk/

Untitled

Jonnie splits his time between London, and “beautiful” Sweden where his girlfriend lives. Industry giants Ryan McGinley and Gavin Watson, who were impressed by the ‘rawness’ of his work, first spotted his potential talent. Shooting a lot of nude photography (snapshot style) and in locations such as toilets certainly lives up to his ‘raw’ reputation. “Instead of

telling [my subjects] what I want [in the end], I tell them to do things leading up to what I want – I use people to direct themselves from within”. This is especially evident in the ‘London Streaking’ set of images -his first for Vice magazine, where he now resides as in-house photographer.

Jonnie also contributes to Huh.Magazine – which he co-runs with a friend.

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WATCH THIS FACE...

Pearl & Ivy

These bespoke Hairbands are made by friends, Carly and Sam. The design duo have an amazingly interactive website and sell the accessories at Spitalfields and Portobello markets, as well as online.

Press Contact: skye@snowpr.com www.pearlandivy.com FORECAST / ISSUE 1

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WATCH THIS FACE...

AW 2009/10 Collection

Claire Ralls Central St Martins graduate Claire Ralls has an infectious enthusiasm for fashion design and knitwear in particular. “I want to knit and create beautiful things, that others can appreciate and enjoy.” This enthusiasm has seen her working seven days a week since graduation, in order to gain the experience she needs to take the fashion world by storm. “Since my graduation I have been interning and doing freelance work based on my graduate designs, gaining further experience in the Industry and searching for the perfect job.” And it seems she has landed the ‘perfect’ internship, at Stella McCartney for 6 months beginning in March “I will be assisting the knitwear designer with S/S 2011 collection that will be shown at Paris Fashion week.”

What inspires your work?

The human body; the internal and external elements and the overall perception of the human body through the eyes of artists such as Ron Mueck. Architecture; I find structural elements interesting to translate into knitwear. Floral and horticultural references. The vibrancy of colour and the beauty of their organic design provide a welcome contrast from the rigidity of most man made structural forms.

What are you excited about in fashion for AW 2010/11?

The continued development of experimental knitwear. Designers such as Louise Goldin and Mark Fast are really pushing the boundaries of how mainstream fashion understands and interprets knitwear. The trickle down

effect from the catwalk to high street is creating a renaissance of fantastic design at affordable prices for the average consumer. It is a really exciting time in Fashion, particularly in London with Schemes such as Topshop NEWGen and Aesthetica supporting up and coming designers.

Do you want to work for a particular fashion house?

I have always been a fan of Sonia Rykiel, Stella McCartney and Missoni, but there is also a long list of St Martins Graduates that I would jump at the chance to work for, such as Mark fast, Co-Operative Designs, Louise Goldin.

What are key features of your designs? Do you have a recognisable style?

Reflecting on my final collection I would have to say that I am particularly focused on surface design and imagery through techniques such intarsia and appliqué. I like to explore as many options as possible when designing.

What are your ambitions?

In five years time I would like to be working in a design studio either within the knitwear team as a designer or as studio manager

www.clairerealls.typepad.com

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WATCH THIS FACE...

Images from test shoots

Elle Korhaliller Elle Korhaliller is a freelance stylist; creating fashion editorials and look books, consulting with designers and styling fashion shows is all in a day’s work.

Studying New Media at University, Elle, by her own admission, ‘fell into’ styling; “I began by assisting stylist Katie Burnett for 3 months until she moved to New York in October 2009. Since then I have been working freelance.” Elle is seemingly multitalented with a super creative head, “[If I wasn’t styling] I think I would be doing something that merged online media with fashion Probably something like an online fashion coordinator.”

Ellekorhaliller. co.uk provides the perfect cyberspace to showcase her styling accolades. She has already styled many editorial shoots for publications including War!, SOKOzine and Vanity Teen as well as look books for Fannie Schiavoni. Elle is not a fan of following trends, either personally or in her styling work. She describes her work as “strong in the powerful sense, always with a rockier edge rather than pretty and nostalgic.” Not being a fan of work that becomes ‘easily dated’, Elle adds “sometimes I like minimalism and other times I like opulence but either way, I like my images to be strong.”

Elle describes her personal style as “an amalgamation of 60% vintage, 30% high street, with a couple of special designer

pieces that have been bought as presents.”

Unlike most of us, she describes how she has managed to train herself generally into only buying investment pieces such as leather jackets, “It would be a good idea to invest in a sheepskin jacket like those seen at Burberry” Elle explains, “and if you can get a patent one like Christopher Kane’s jackets, even better!” Her hot tips for autumn winter 2010 are camel coats and sand colours as seen at Chloe and Lanvin.

Elle’s driving ambitions include styling for music as well as fashion, and she has designs on which celebrities she would like to style. “As a fashion stylist, I’ve not yet ventured into celebrity styling but if I did, I would like to style an up and coming singer or actress like Mia Wasikowska who is essentially a blank canvas.” Along with other blogs such as Coco’s Tea Party and Disney Roller girl, Elle’s blog ‘Oh Elle’ was chosen to feature at Topshop Oxford Circus during London Fashion week February 2010; carving out a great reputation for herself as a blogger as well as an upcoming stylist.

www.ellekorhaliller.co.uk www.ohelle.blogspot.com

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WATCH THIS FACE...

Clementine Keith-Roach 25-year-old set designer Clementine Keith-Roach has an enviable job. “It’s part sourcing props and part making them, then we go into the location and transform it.” Clementine describes the perks of seeing your imagination turn into reality.

How did you get involved in set design?

How do you source inspiration?

I found my History of Art degree to be a great source of inspiration - it has left me with a bank of ideas and images. I also keep a camera on me at all times to photograph anything I see that I find interesting.

Jean Cocteau is a big inspiration!

I have always liked creating new worlds within spaces. I got involved with party design and theatrical sets whilst studying history of Art at Bristol. Then after university my degree naturally led me down the art-dealing route; but a year of this nearly sent me mad as I was itching to be on the other side, making art rather than trying to flog it. So I made the decision to pursue set design and took every bit of work experience I could get my hands on.

Have you got any new projects coming up?

Can you tell me more about your work?

Do you work with fashion trends?

i spend half my time working for a set designer in Dalston. She has a very distinct surreal style, with an emphasis on the handcrafted look. So we spend our time making things like canaries to cover a life size glass boat (for a recent film) and fish made out of playing cards.

When not working with her I focus on my own projects, which so far has been a travelling storytelling company called Spoken Ink, and presently is a short film about a beachcomber, made by the director Luke Rogers.

Yes a lot of work we do is in but to honest I am totally when it comes to trends etc. that to the stylist and just the set. I always look pretty

I have a pop up restaurant I am designing which will be popping up in June. I am also working on the idea of a erotic photo booth - looking at 1920’s hand tinted pictures and trying to recreate them with a contemporary twist. I have also just finished a short film about a lost explorer set in a garden in Chiswick - its should be released in June and be entered for Cannes.

fashion, clueless I leave focus on scruffy!

www.spokenink.co.uk http://clementinekeithroach.blogspot.com

Life sized glass boat

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WATCH THIS FACE...

Laura Chatterton

‘Sleep paralysis’ shoot for ‘Lucid’ By freelance Stylist Laura Chatterton Contact: laurachatterton@hotmail.co.uk FORECAST / ISSUE 1

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WATCH THIS FACE...

Fashion and textile designer Danie Vanier has been working with the H&M design team in Stockholm for the past year after graduating last summer from Chelsea College of Art and Design. “I have always focused on what I loved most, which was bold imagery, print, colour and fabric. I enjoy designing prints and wearing them from head to toe!”

Although Danie has learnt the difference in design objectives, “When I design for myself, I think my personality shows in my prints. They are loud, colourful and they have a slight naîve feel about them.” She continues, “When I design commercial prints I have to be able to design for a wide range of customers, so it’s harder to see that they have come from me.” Her keen interest in bold print design is what caught the attention of the H&M headhunters at her final year show. “I designed a collection of jackets and each had colourful, tacky jungle inspired prints on them.” Despite her final collection being a resounding success, Danie wasn’t always filled with confidence during her time at college. “I felt like I was in a pool, drowning whilst everyone else was swimming along happily.”

But perhaps it was these setbacks that made her more determined and Danie is now celebrating further success in her new role as childrenswear print designer for Monsoon. “I am really excited to start a new challenge at Monsoon” she continues, One of Danie’s many prints for H&M

A jacket from Danie’s Graduate Collection

Danie Vanier “I already adore Monsoon’s prints and feel really lucky to be able to design for them!” And when it comes to inspiration, Danie finds it everywhere. “Online sites such as WGSN keep me up to date, I love looking at blogs and I admire fashion houses, which are renowned for their prints such as Diane Von Furstenberg.”

Danie has set her sights on designing for fashion house Basso and Brooke, “They always show insanely good digital prints!” whilst also harbouring ambitions to design a complete collection for a high street store. Keen to share her hot tip for winter 2010, Danie reveals “I can’t get enough of all the collections which take inspiration from “Where the Wild Things Are” – as seen best of all in shearling at Burberry Prorsum. Look out for faux fur effects and animal inspired prints hitting the high street soon.” Whilst she has enjoyed the experience of working abroad, Danie is excited about moving back to London, her biggest ambition being ‘to do well at whatever she does’. “I am not sure where I will be in a year, or what I will be doing. But I hope its fun!”

CONTACT DANIE: littlebots@hotmail.com

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FEATURE...

Liberty London Girl A fashionably ‘Hyphenate kind of person’, Sasha Wilkins offers her top blogging tips

“This girl blogs on everything from the fashion world’s prejudice against big busts to last night’s bad date, all with a big dollop of very British humour”. “The 20 Best Fashion Blogs”, The Daily Telegraph, October 2009

Sasha Wilkins describes herself as a ‘hyphenate kind of person’; “I’m a writer-blogger-journalistbroadcaster-editor-stylist”.

Originally from England but currently living between the East and west coast of America, Sasha now considers New York as home, writing for numerous magazines, websites & newspapers whilst working on her first book. Her blog ‘Liberty London Girl’ has been online since 2007, but she has only just revealed her blogging identity via an interview in Grazia. Which could only be of benefit, to someone whose blog has seen her described as “one of the 100 Most Influential People in Fashion Online” by The Independent newspaper.

Sasha’s career began in 1996 as 2nd assistant to Nicholas Coleridge (current Editorial & Managing Director of British Condé Nast), before she moved to help launch British Condé Nast Traveller. In 2008 Sasha was hired as executive style editor for The Wall Street Journal’s WSJ magazine.

Other prominent roles have included Executive Fashion Editor of The Observer’s O: magazine, as well as a contributing fashion editor & stylist and writer on over twenty magazines, including Harper’s Bazaar, Elle and The New York Post.

Amongst Sasha’s personal interests are her dachshunds, good food and better wine (and Ladurée macaroons). But her real passion is for writing. “Don’t write a blog for fame and fortune.

Writing has to be your passion. I’m a writer and that is why I have the drive to blog every day.”

Blogs apparently have an average shelf life of around six months. Sasha advises that making sure you love what you are writing about is absolutely vital. “It was eight months before I got a ‘proper readership’ – which is more than 20 hits per day.”

Liberty London Girl has been a labour of love for Sasha, after initially starting the blog as a way of communication with family and friends from overseas. The blog, which discusses her opinions on ‘life, love, fashion, design and food’ are certainly well informed. It can be refreshing to read a blog like Liberty London Girl, after being swamped by bloggers such as Tavi and Bryanboy who have all the enthusiasm, but not always the experience

to support their opinion. Sasha agrees: “There is always room in the blogging world for people that are enthusiastic. However, should Tavi have been at couture fashion shows? No. She was there because she is a celebrity.” The market saturation in blogging means having to make yourself stand out, Sasha’s prime advice to aspiring bloggers and fashionistas is to seek out work placements. “It is not enough to leave university with a degree and expect to get a job in your chosen industry. The key is work experience – differentiate yourself.

It is your address book that will get you a job.”

Sasha recognises her own unique selling point; “I’m lucky because I have my own niche. There are not many people my age, or many other editors, that blog.” Being an established blogger means that Sasha is aware of the importance of being part of the ‘blogging community. “You have to engage with the blogging community, otherwise you are shouting into an empty vacuum. Two-way communication is what social media is all about: conversation not a broadcast.” And she is keen to pass on pearls of wisdom to others wanting to blog successfully. “Blogs don’t seem to work without pictures”, Sasha muses, “and I would never write a post now without including pictures.” But most importantly, Sasha summarises, “Blog well and blog often. And don’t forget - cut, cut, and cut: most people have the attention span of a gnat, so if you have a piece that is 600 words long, make it a two-parter.” Having already pointed out that there is much space for enthusiasm in the blogosphere, she admits to not reading a lot of fashion blogs and quite rightly favours quality over quantity, “I’m not a fan of the ‘enthusiastic amateur”, pointing out that she turns down more product reviews than she accepts. Sasha concludes poignantly, “You have to be true to the voice of your blog.” www.libertylondongirl.com Sasha’s top blog recommendation for quality writing is ‘July Stars’ [http://julystars. blogspot.com/] FORECAST / ISSUE 1

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FEATURE...

Fashionable Film Catherine Hudson explores the emergence and inevitability of fashion being shown on film‌

F

ashion is increasingly being shown on film. Due to the increased usage of Internet file sharing and video enabled websites such as YouTube and Vimeo, it has never been easier to share your ‘vision’ with such a potentially large audience. SHOWstudio, a website that provides a place to ‘show’ filmic work, has been a particularly prominent force in fashion films gathering much momentum. SHOWstudio’s exhibition, ‘Fashion Revolution’, at Somerset House, ran from September to December last year.

It opened the eyes of the masses to what many in fashion have been anticipating for the past few years. The use of the word ‘revolution’ suggests huge change. Co-founder of SHOWstudio.com Nick Knight feels that instead of locating a trend in fashion on film, at the birth of SHOWstudio ten years ago, they have in fact contributed to it’s being. “When I conceived SHOWstudio. com there was no YouTube… and the fashion world was definitely not online,” he wrote in the ‘Fashion Revolution’ guidebook. Burberry CEO Angela Ahrendts has referred to the twenty first century as the age of the “digital tsunami” and the popularity of sites such as SHOWstudio and A Shaded View on Fashion Film, as well as film festivals such as Bird’s Eye View and Fashion Films at The ICA, warrant careful consideration of this potentially profitable method of presentation.

The Bird’s Eye View (BEV) Film Festival was founded in the UK in 2002, launching its first women’s film festival in 2004. Every March, the film festival takes place in London, jointly at the Institute of Contemporary Arts (ICA) and the British Film Institute. As part of the event there is a ‘Fashion Loves Film’ evening, which has proven extremely popular. Held at the ICA, Fashion Loves Film is a presentation of the latest work of artists, fashion designers and photographers filmic collaborations. Amongst the highlights this year was work by filmmakers Ruth Hogben, Sarah Chatfield, Monica Elkev and Wendy Bevan, a fashion film featuring Lady Gaga for Dazed Digital by Kathryn Ferguson (BEV fashion strand curator and filmmaker) as well as presentations from fashion photographer’s - Toyin, Jamie Isaia, Mel Bles, Catherine Servel and Camille Vivier amongst others. The screenings were followed by a riveting panel discussion co-hosted by Jaime Perlman (Art Director of British Vogue and Director of TEST - TESTmag.co.uk), Kathryn Ferguson, Wendy Bevan and Sarah Chatfield.

FEATURE...

Filmmaking is still a relatively new discipline for many photographers working in the industry.

Although Mel Bles was eager to point out how important it is becoming to make the transition.

“I was never that interested in film, but the industry is moving so quickly. For example, my last four commissions were for films.” Bles, a regular contributor to Dazed & Confused, showed her film created for designer Craig Lawrence at BEV 2010. “Craig’s budget was limited. It was only his second film, so he let me react to the clothes. I am keen to show how I can communicate my visual language through film” she continued, “there will always be two strands from now on – stills and films.” ‘Newness’ and the fresh feeling of fashion film presentations could not be denied. Who could arguably compete with the speed of the digital image? The Internet and other tools such as blogs and file sharing sites are enabling the current evolution of the so-called ‘digital age’. Known as social media, the popularity of ‘going online’ should serve to fuel the consumer desire to view fashion on film. Already we are juggling social network sites such as Facebook, updating Twitter, emailing from numerous accounts and adding Internet applications to our phones. Panel member at BEV 2010 Jamie Perlman, asserted, “Fashion on film is snowballing into an influential medium.” Jamie is the founder of TEST, a website for photographers, models and stylists come together to showcase their visual skills and which is regularly updated with films and photo shoots. “I want people to keep using Test as a platform to experiment and to do things that come from the soul” Jamie explains, “I expect to see a lot more online platforms popping up – it’s cheaper to put things online than into print.” And as Sarah Chatfield observes, “TEST makes fashion film available to everyone.”

Not just ‘available’, TEST also makes fashion film much more prevalent and with Perlman at the helm, it gives it extensive credibility.

Founder of TEST, Jamie Perlman

Whether or not live fashion shows being available via the Internet films is a good thing or not, is hotly contested. On one hand, live streaming of fashion shows is the height of democracy. However, some industry insiders such as designer Donna Karan are not in agreement, arguing that the fashion shows are trade only, and not for public viewing. As she told website My Fashion Life in February this year, “We need fashion shows, but that’s industry, it’s not for the general public,” she continues, “All the communication has to stop. It doesn’t go out FORECAST / ISSUE 1

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FEATURE...

on the wire, it doesn’t go out on the Internet and it doesn’t get out for the manufacturers to copy the designs. I mean we’re killing our own industry.

There’s too much information going out there. We have to learn the word restriction.” Presenting a fashion collection on film could be said to mitigate some of the traditional catwalk’s problems, such as running late and having to stand up at the back, although some people may consider these things to be a necessary part of the visceral experience.

The late Alexander McQueen realised the value of film and was involved in many film collaborations including using a film installation during his catwalk show ‘Plato’s Atlantis’ for spring/summer 2010.

Film could be said to enhance fashion promotion, as already proven by the fashion films used as aids by many designers to their credible and profitable advantage. It could be suggested that a digital, online presence would be an ideal way to make a brand stand out and attract publicity. Pringle’s film that accompanies their spring summer 2010 collection, features actress Tilda Swinton and filmmaker Ryan McGinley; enticing credibility as well as publicity.The addition of film presentation is an extension of the brands expanding creative vision.

Fashion photographer Wendy Bevan’s styling work lends itself to being shown via film. ‘Reaching for the Moon’ is a film she created for Italian Marie Claire and was actually based on a photo shoot for the magazine. Shown at BEV 2010, ‘Reaching for the Moon’ was described as ‘A surrealist concoction of fashion, theatre, circus and Vaudeville – a fusion of Wendy Bevan’s work in both music… and fashion photography.’ Wendy, as part of the BEV panel, explained, “Fashion film is interesting as a fusion of all art forms. It is still establishing itself and it’s boundaries.” She continued, “Fashion film

is in its infancy and I feel lucky to be starting out this early and it is a natural progression for me, although I did hesitate to contribute as I was a little intimidated at first.” - a feeling that had previously been echoed by photographer Mel Bles. However, film has been a vehicle for fashion for longer than it’s recent boom may have you believe. Filmmaker/ photographer Toyin has been capturing moments on camera since 1999 and she was on the BEV fashion film panel in 2008. “Every photographer wants to be a film director now – and why the hell not! When you listen to music, you have moving visual images in your head.” Film would seem to be the perfect vessel to translate these images. The ability to spot trends, such as film presentation, and investigate them could be said to be the sign of a great artist. “Film will become more prevalent,” Wendy predicts, “and it will become relevant to get involved with the moving image.”

Fashion on film certainly provides a global perspective, however, if every designer presented on film, the publicity value would be diminished and the pursuit of ‘newness’ would once again be on. It could be said that film is presently being nurtured, to take its place alongside the traditional methods of presentation. “Fashion is fast – the Lady Gaga film was commissioned by Dazed Digital the day before we shot it” told Kathryn Ferguson, who had led the BEV 2010 panel discussion. The initial edit of the film was sent to Lady Gaga who then composed the soundtrack. Although it is ‘fashionable’ to be late, there is certainly no other industry that can rival fashion’s speed, forward planning and the value it places upon ‘newness’. And for this, fashion and film could be a match made in heaven. www.testmag.co.uk

Louise Gray A/W 2010 Directed by Sarah Chatfield www.testmag.co.uk/louise-gray-aw-2010/ FORECAST / ISSUE 1

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FEATURE...

Lady Gaga / Dazed Digital Directed by Kathryn Ferguson www.vimeo.com/7286672

Craig Lawrence A/W 2010 / AnOther Magazine Directed by Mel Bles www.vimeo.com/9680108 FORECAST / ISSUE 1

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TREND REPORT...

Out your underwear Invest in underwear that is made to be seen

The moral to the story of always wearing tasteful underwear is that if anyone should happen to see it, you will be looking your best.

For spring summer 2010 there will be no mystery – styled underwear is ‘made to be seen’ as everything is stripped back, and all is revealed.

The corset is a defining feature of the trend, and the term ‘underwear’ takes shape in lace tops, cone bras, peek-a-boo negligees and big 1950s style knickers. The look has begun to take shape on the high street and big, sequined peach coloured pants (which I feverishly snapped up) are already in the bargain bin at Topshop. But for the upcoming, ever warmer, months - underwear will become much more prominent in everyone’s daywear wardrobe. Avoiding red and black is a key tool in the selection of underwear as outerwear.

The successful colours on the catwalks were nude and neutral tones. Chiffon, tulle and lace are all synonymous with undergarments, which raises the question of why their potential wasn’t recognised sooner. The last time they had a fashion moment was arguably in the late 1980s. Madonna was the poster girl sporting a conical bra designed by Jean Paul Gaultier in for her world tour in 1990.

On the catwalk Alexander Wang showed plenty of sheer, floaty fabric with block paneling underneath

to conceal ones modesty. Marc Jacobs also championed the layered look by showing silk bra tops over shirts and highlighting waspy waists with a sort of mesh cummerbund. Dolce & Gabbana were in their element. Their experience in presenting the ‘revealing’ was obvious in the exemplary collection of black satin underwear, too beautiful to be hidden. Christian Dior brought a touch of elegance to the trend, showing suspenders and net skirts with conical bras all in chic black, underneath (and peeking out of) pop coloured jackets.

Of course, the catwalk showcased plenty of ‘show only’ pieces. Not all of us can get away with wearing big pants and conical shaped bras on their own. Net-a-Porter offer a range of silk camisoles with lace trims in colours ranging from nude to citrus. Peachy tones, lace trims, lace bodysuits and mesh top dresses are all clever ways to incorporate the trend without having to bare all. Wearing lace in white and nude refreshes the trend from its black autumn hangover.

Although wearing your underwear as outwear may seem daunting, it’s a look that is definitely all in the styling. The naughty edge can be quite thrilling and you’ll never know, unless you try it… www.net-a-porter.com www.style.com FORECAST / ISSUE 1

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Electric Girl Third year London College of fashion [styling & photography] student Jessica Meekel, loves all things ‘bold and eccentric’.

“I look at the flow of lights and electricity. My model then becomes the subject; her ‘electricity’ running through the outfits...”

Design & Styling: Jessica Meekel Stylist’s assistant: Sophie Watkins Photography: Catherine Hudson Hair & Make Up: Elizabeth Hudson Model: Emily Watkins Jacket customised with broken mirror, Clothing all Jessica’s own

Bodysuit embellished with handmade silk flowers

“This is what the world is for, Making electricity.

You can feel it in your mind Oh you can do it all the time, Plug it in, change the world You are my electric girl�

Electric Girl MGMT

Silk poncho with fringing, Floral necklace used as bracelet

Gold lamĂŠ robe

peach silk dress customised with paper doillies and netting

Red silk robe with handmade painted floral collar detail

Jacket customised with paper dollar notes

TREND REPORT...

That is so ‘90s

The world of fashion is ‘officially’ referring to the 1990s as a vintage decade; even though wearing dungarees and platforms with a sleek centre parting is not too a distant memory. We are still living in the midst of an eighties revival (hair bands, leggings and logo tops) but the nineties trends are certainly creeping in. Selfridges department store in London recent ‘pop up shop’ installation (8th-29th January 2010) called ‘The 90s are vintage’ showcased clothing and accessories sourced from vintage shops ‘Beyond Retro’ and ‘Rellik’. The clothing hung alongside familiar copies of 90s magazines and DVD’s (Titanic, Fight Club and Speed).

Fashion in the Millennium undoubtedly moves at a much faster pace than previous decades, but many of the nineties fashion trends were in fact inspired by the not so distant (in the nineties at least) ‘70s.

Who could forget the dizzying heights of 70s-esque platform shoes (as championed by the Spice Girls), brightly coloured spaghetti strap vests and the (somewhat questionable) popularity of stretch polyester? Grunge was another massive trend in the nineties, ignited by Marc Jacobs’s grunge collection in 1993, and defined by an ‘unkempt’ appearance and a colour palette that included black, dark green, red and brown. A key feature of the grunge look was the plaid shirt, whose popularity lasted much longer than the grunge trend itself. It has been successfully revived in most of the high street stores already this season in blues, reds, white and black. The grunge trend was interrupted in the nineties by the birth of the ‘supermodel’. Models such as Claudia Schiffer and Naomi Campbell became international celebrities during the 1990s for their awe-inspiring ‘glamazon’ appearance, strident domination of the catwalk and, as Linda Evangelista famously declared, ‘not getting out of bed for less than $10, 000’. The work of fashion photographer Corinne Bailey showcased supermodel Kate Moss, in the minimalist trend that was also popular at the time. Simple hairstyles and casual work wear for men and women mean that the nineties are often referred to as the ‘age of minimalism’.

Casual, slouchy tailoring is making a big comeback this summer season: most notable at Calvin Klein, Michael Kors and Yves Saint Laurent. Loose fitting draped jersey shone beautifully in bright, minimalistic bright white at Narciso Rodriguez and Osman and a one-shouldered Grecian draped dress at Bottega Veneta. Plenty of these 1990s

fashions that we vowed never to wear again will once more be making a beeline for your 2010 wardrobe. Nineties inspired floral print dresses will be relatively easy to wear this spring, toughened up with a pair of peep toe boots. All in one floral and tribal print jumpsuits that your mother used to severely embarrass you in will have you raiding her wardrobe ‘just in case’ she might have clung onto them. Look no further for floral inspiration than Erdem’s spring 2010 collection, which they teamed the flimsy dresses with to die for floral print Mary-Jane platforms. But for something that may pose more of a fashion challenge, denim dungarees are back with a vengeance for spring 2010. Denim made a comeback on catwalks in fine form at Ralph Lauren whilst luxe silk rompers were a hit at Jean Paul Gaultier and Roberto Cavalli.

Vogue.com recommends wearing dungarees with a sheer blouse or silk camisole underneath.

Another tip is to head to Beyond Retro to hunt a pair of classic nineties cropped dungarees in blue denim, or floral print. Wearing double denim (top and bottom) is a tricky trend to rock, but take tips from the catwalks of House of Holland and Twenty8Twelve mixing textures and tones. It is much easier to make the double denim look a success when wearing a skirt, rather than jeans.

Another trend you may have thought you had left behind in the nineties (and at the age of 12) has once more reared its ‘lycra’ head: cycling shorts.

But this time at least they are being promoted as a layering tool, as seen on the spring catwalk at DKNY. Essentially a cropped legging, cycling shorts are set to be a trend worn only by the skinny legged and brave/criminally insane. Ashish tried his best to peddle ‘bumbags’ but as far as one can tell the trend has certainly not caught on with any mainstream audience. Although (along with rucksacks) there is still hope that they might – they are extremely useful but still not useful enough to distill the distinctly ‘un-cool’ images we have retained.

The 1990s was crucial in the development of many ‘20 something’s’ personal style, and although living through a trend for a second time is not supposed to be as good, the speed at which we buy vintage clothing gives us no choice but to embrace it – the key lies within the styling. So congratulate yourself if you held onto those floral dungarees and welcome back with open arms (and lycra-clad legs) the return of ‘Cool Britannia’.

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Cool Britannia Toughen up peachy tones and polka dot prints with 90s-esque cropped dungarees, casual tailoring and shiny, patent black. Grunge coloured checks, faded denim and camel khakis, are all tempting Britain back to being ‘cool’…

Styling: Catherine Hudson Photography: Catherine Hudson Hair & Make Up: Elizabeth Hudson Jewellery styling: Claire Boorman Models: Amelia Dimoldenberg & Toby Peach (at Zone Models)

Amelia wears: Black strapless jumpsuit French Connection £110, Blazer hired from Miller Centre, Plimsolls Cath Kidston £35, Socks Models own

Amelia wears: Blouse stylists own, Cycling shorts New Look £4 Ankle socks American Apparel £6, Heels OFFICE £65 Friendship bracelet Amelia’s own.

Toby wears: Denim jacket stylists own, T-shirt Next £6, Skinny black jeans Topman £25 Victorian boots (original) hired from The Miller Centre.

Amelia wears: Blazer stylists own, Leggings Miss Selfridge £12, Shoes Beyond Retro £25, ‘Noir Faberge’ Ring Ring Boutique £35

Amelia wears: Crop dungarees River Island £29.99, Silk crop top New Look £16

Toby wears: plimsolls New Look £15, Socks American Apparel £8, T-shirt Next £6, Trousers hired from The Miller Centre, Military jacket original and stylists own

Amelia wears: Top Topshop £30, Hareem pants Topshop £35, Shoes Sonia Rykiel for H&M £39.99, Rings Ring Boutique from £35 each

Amelia wears: Sequinned hot pants Topshop £25, Jumper New Look £14, ‘Lunar Dazzle’ Ring Ring boutique £55, Knee socks TK MAXX £4

Toby wears: Boots (just seen) Topman £75, Skinny Khakis GAP £30, Denim Shirt Zara £32, Cream and Brown Striped Tee Topman £12.

Cushion TK Maxx £29.99. Light stylists own.

With many thanks to MAC for providing the make up.

Please see ‘Stockists’ for a full list of where to find all items.

FEATURE...

The Lost Art of Art Direction Have you heard about the current state of flux facing the world of art direction?

Catherine Hudson finds out more...

T

he world of art direction is currently in a state of flux, as traditional printers are run out of business thanks, in part, to the digital age.They cannot, it seems, compete with the speed and price benefits. The digital takeover is having a lasting effect on traditional techniques, as Jamie McPherson, art director at BA High Life magazine, notes; “The process of creating a page to print has been simplified so much that large areas such as plate makers have been made redundant and magazines are bringing reproduction in-house.” It seems the technology boom has brought plenty of cons along with its many pros. “It has brought many inexperienced people into the industry.” Jamie explains, “I’ve never had so many photographers contacting me; most of whom I wouldn’t even let photograph my cat.” The rise of the digital SLR camera, which is readily available to anyone, has enhanced the quality of many people’s personal albums, but has also lead to an increase in ‘wannabes’. As Jamie succinctly puts it, “Having a two grand digital camera doesn’t make you a photographer, and having an apple Mac doesn’t make you an art director.” Jamie has

also come to believe that the hiring of younger and less experienced magazine designers, (whom are accustomed to using only Indesign software) is also having a knock on effect with the hiring of less expensive but less-experienced photographers – meaning that the overall image quality therefore takes a plunge. “The introduction of gadgets such as the iPhone has made consumers more comfortable viewing media on small digital format.

I predict in the next six years a large handful of magazine will focus all it’s energy on digital, with the disappearance of many from the newsstand.”

Legendary art director Alexey Brodovitch, born in1898, was a Russian photographer and designer and champion of graphic design being taught as a professional discipline. Brodovitch commissioned work including Man Ray, Salvador Dali and Henri Cartier-Bresson and is credited with introducing European Modernism to the United States in the 1920s. Quite right then that he is often referred to as a ‘pioneer’ of graphic design. As well as art director of Harper’s Bazaar, Brodovitch also was the publication designer for Portfolio magazine in the 1950s. There were only three issues made, FORECAST / ISSUE 1

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“Having a two grand camera doesn’t make you a photographer, and having an Apple Mac doesn’t make you an art director”

Kate Moss’ most recent vogue cover

but many consider these to be the pinnacle of his an experienced art director or photographer when career, due to the inclusion of elaborate devices you can get one for half the price who may not be such as transparent pages and multi-page foldouts. very good but does what they’re told and the job His work is still coveted and referenced by art gets done.” However, change is always inevitable, directors as well as creatives in the fashion and as Kate notes, “I don’t think there’s anything magazine industry. The current obsession with negative in ‘development’, I think there’s been bombarding the reader with so much written such a huge shift from how things used to be, really information, defies Brodovitch’s cinematic method it’s all progress, and you have to accept change.” of letting the visuals do the communicating. And many would say the industry is all the poorer Editorial director of Interview magazine, French for it. However, it would seem that some who creative director Fabien Baron and his creative have tried have faced the trials of doing so. For company Baron & Baron are a current source of example, Amelia’s Magazine was a wonderfully endless inspiration and a ‘big name’ in art direction. creative vision, but which folded last year due to Vanity Fair has declared Fabien Baron as “the lack of funding. It does however now exist in a most imitated and sought-after creative director digital format – perhaps a glimpse into the future in the world. Great names in fashion flock to him of creative placement to come? Jamie speaks to bring a certain cool, understated elegance to passionately about the traditional magazine their public images.” Baron describes his magic making techniques; and touch: “Putting too much when you take a look at interpretation into design magazines that were art is not good... For me, the directed by greats such as reasons behind it are more Brodovitch, it’s not much primitive than philosophical of a hard sell. The reality or sociological.” Founded in is that cost and value New York in 1990, Baron for money, pretty much & Baron has an unrivalled outweighs demand, as reputation. Their aim: to Jamie describes; “Digital ‘create long-term brand has lowered the standard of strategies, defining and magazines, consumers now building brands’. Big name want quantity over quality clients include Burberry, and publishing companies Armani and Calvin Klein. are aware of this.” Kate JAMIE MCPHERSON, ART DIRECTOR All the big players in highMiller has been one of two end fashion are here. The AT BA HIGH LIFE designers at Mizz magazine fact that Viktor & Rolf are for the past four years. “Our publishing company is on the beauty client list is hugely telling. Being very different here, we don’t have an art editor, or amazingly creative designers whose work is art director, and my colleague and I are in charge supremely spectacular means that the demands of all the art duties – from designing the cover and placed on their creative direction would require inside pages, to designing cover gifts and doing our a very talented director. Baron’s client, Giulio own repro.” Kate can definitely see the upside to Capellini (of furniture company Capellini) the digital takeover; “The good thing is, even with believes that “The spirit of Fabien is to arrive print on the way out, that there will always be a at something perfect.” Baron & Baron’s special place for graphic designers” A sobering thought as projects have included Damien Hurst’s crystallised to the future of print magazines. Kate continues, skulls, Visionaire magazine and sets of candles “You have to go with trends – make sure that your for Parisian boutique store Colette. Perhaps one magazine is available in both formats.” And the of the most recognisable brand turnarounds that availability of both print and digital format means could be credited to Baron & Baron was the a never-ending race to ‘be first’, which is perhaps rejuvenation of Burberry. Taking Burberry from where the quality can be lost. As Jamie keenly puts its tarnished ‘Daniella Westbrook days’ to the it, “Why print the magazine on beautiful glossy super brand we adore today was navigated via paper when toilet paper quality will do, why pay for a renewed corporate image, reviving the plaid

Kate Moss’ first Vogue cover

FEATURE...

FEATURE...

pattern alongside a series of ‘cheeky’ advertising campaigns. In Graphis, International Journal of Communication, photographer Steve Klein wrote, “Fabien gives you a lot of positive energy and always has a million ideas and directions. I always go away feeling good about having worked with him, and I can’t say this about many art directors.”

Jamie hails Fabien Baron as one of his favourite art directors, alongside Neville Brody, who launched The Face and ARENA magazines, and Tony Chambers whom he worked with at The Sunday Times Magazine and GQ. “[Tony] was a great art director, I owe a lot to him as he gave me the break, and I feel I’ve learnt from one of the best.”

Chambers left GQ to become Creative director of Wallpaper magazine, which he now edits. Jamie was himself nominated as BSME art director of the year in 2008. “I was quite humbled to be short listed for the BSME award along with titles such as Elle and Vogue,” he explains, “It’s great when the industry recognizes your hard work.” But both Jamie and Kate recognise that it is teamwork that makes a publication a success. “Teamwork is essential”, says Kate, “collaboration creates wonderful results. No one needs to “claim” their idea as their own, and when you work on a team, everyone should share the glory, which means you also have to share the criticism!” Jamie agrees

you have to have vision, and be prepared to take risks to stand out” “...

KATE MILLER, DESIGNER AT MIZZ

and points out that experience and a willingness to learn are vital. “Being a successful art director comes from experience. You’re learning every day.

It’s not just about designing a nice page. It’s all about observing and listening and understanding your market. Plus you’re only as good as the team around you.” However Jamie recognises that every now and again a talent comes along and makes the magazine industry sit up and take notice. He provides the example of the Elle magazine redesign, headed by creative director Marisa Bourke. “The high-end women’s titles have been getting quite stale, you couldn’t tell them apart,” Jamie explains, “Not many titles had the confidence to break away from the norm,which made her redesign of Elle an even bigger achievement and some of the best covers I’ve seen in a long time.” As a designer, Kate often takes inspiration for Mizz magazine from her favourite ‘Mizzappropriate’ magazine designs – namely ASOS and Grazia. Kate makes the valid point that keeping content ‘reader appropriate’ is just as important as a great design. “There’s a lot of magazines that are tailored to great design – very on-trend and look fantastic – but if you want consumers to keep buying your magazine then the content has to be as strong as the design.” A valid point, but surely it is the design that attracts the reader in the first place. Theoretically, you should be able to put your magazine at the end of a corridor and your reader should still be able to tell that it is your product.

“One great art director I have always wanted to work with was Steven Baillie who art directed Surface Magazine, Arena and GQ” explains Jamie, “I love his work - how he would always try something new and push the boundaries while keeping to the basic rules.” This is something he and the creative team are trying to achieve with High life magazine. Seeing as though they

already have a captive audience, it would seem the perfect opportunity to ‘push boundaries’. It is lucky that Stuart Purcell, High Life’s creative director, is from the new camp of being able to ‘let go’ of the artistic direction, enough to let other people’s ideas flourish. Every other issue of High Life is purposefully ‘out of the ordinary’ and different to what magazines such as Condé Nast Traveller are putting out there. This has recently included illustrations and macro closeups. Both Jamie and Kate have lots of pearls to offer aspiring designers and directors. “My advice for future art directors” says Jamie, “is to focus on the digital direction of magazines, but also to take time in understanding how magazines were produced.” Showing a level of respect to the art of art direction is most certainly a tip that would stand you in good stead. “An understanding of typography, layout and a good eye is an essential, but that’s all a given”, explains Kate, “I think you have to have vision, and be prepared to take risks to stand out.” Having a ‘vision’ has been the key to the success of great creative teams and art directors, such as Brodovitch, Baron and Bourke.

Moving with the times and immersing yourself in digital technology is of course essential, but the way to stand out would seem to lie within your own creativity, imagination and talent. Olivier Zahm is the celebrated founder of Purple magazine.

During the introduction to his book, Purple Anthology, Zahm writes: “In saying that Purple is the portrait of a generation, I mean it’s a portrait of those who embody their times. At the same time, it’s a portrait of myself and [co-founder] Elein Fleiss, our ideas, our lives, and our aesthetics.”

Their anti-fashion approach could be heralded as inspiration for the next revolution against digital technology and copy overload. Go forth and free your imagination, as well as your images.

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WATCH THIS FACE...

Rachael Case THINK BIG…

MAKE THE MOST OF OPPORTUNITIES…

“Whilst studying graphic design at the University for the Creative Arts (UCA), I took part in a unit where we would have to source a live brief from the industry ourselves. I was lucky enough to gain work on the brand refresh for Paramount Pictures. Their brief was to create the new marketing identity- to start with the show reel, and then refresh the rest of the corporate identity from that. Paramount actually plans to use an idea that one other person and I came up with for the opening credits. They have sent me the finished piece of work – it was fantastic to see it produced professionally.”

“Work experience has not been too hard to gain because I have taken full advantage of the course. However, when dealing with a massive corporation like Paramount, once they had gotten what they wanted from us (our signatures) there was no more connection.

But I am so glad of the experience.”

BE AMBITIOUS… “After graduation I want to go and work for a design agency like Navyblue (I had work experience with them via UCA). Or I would like to work at a magazine.”

DON’T LIMIT YOURSELF...

“I think that designers rely on computers way too much. I personally have an illustration and computer background and I have started to see when designers have no artistic talent. There work seems boring. It’s surprising how many people on my course go straight to the computer.

Although it is difficult with magazines as most come out weekly or monthly - digital allows the worked to be turned around so much faster.”

YET REALISTIC… “Realistically, I am going to be looking for any suitable internship I can find.”

BE INSPIRED… “I have wanted to be a graphic designer since I was little and my Dad told me how much he loved it. I like that graphic design covers so many fields like illustration, advertising, editorial design, animation,and so many more. I also like that I get to do my hobby for a living.”

“I am currently working on a marketing campaign for Body Shop. If you want look at some of my work and illustrations please visit”: http://rachaelcase21.gdnm.org/ or www.rachaelcase.com (website undergoing intermitted construction).

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...and that’s how it’s done A sneak ‘behind the scenes’ peek of this issue’s photoshoots! Make sure to look out for our next issue, with the return of next season’s London Fashion Week.

FORECAST ONLINE: Make sure you never miss any updates about the latest and greatest creative talent by following our blog ‘PEACHY KEEN’, at www.lovepeachykeen.blogspot.com

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Stockists American Apparel www. store.americanapparel.co.uk 0800 630 0074 Beyond Retro www.beyondretro.com 020 7613 3636 Cath Kidston www.cathkidston.co.uk 08450 262 440 French Connection www.frenchconnection.com 0844 557 3285 Gap www.gap.eu 0800 0111427 H&M www.hm.com/gb 020 7323 2211 MAC www.maccosmetics.co.uk 0800 054 2999 The Miller Centre [Costume Hire] Caterham, Surrey 01883 343 944

Amelia wears: Jumper New Look ÂŁ16

Net-a-Porter www.net-a-porter.com 0 203 471 4510

River Island www.riverisland.com 0871 522 5111

Topshop www.topshop.com 0844 984 0264

New Look www.newlook.com 0500 454 094

The Ring Boutique www.theearringboutique.com 01444 240024

Topman www.topman.com 0844 984 0265

NEXT www.next.co.uk 0844 844 8333

Safilo www.london-eyewear.co.uk 0845 680 0670

TK MAXX www.tkmaxx.com 01923 473 000

OFFICE www.office.co.uk 08450 580 777

Selfridges www.selfridges.com 0800 123 400

Zara www.zara.com 01582 399809 FORECAST / ISSUE 1

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