Communications and Media Report

Astrid Delayre

Communications Officer

Simone Medri

Communications & Digital Manager

The demand for high quality communication in a growing digital space drove the Communications team during 2021-22.

This year, in collaboration with our PMS network, our team produced a digital campaign for global mission awareness. It featured a tapestry of video messages from religious and lay missionaries from over 50 countries, their faces and voices beckoning from every corner of the world with a statement of hope and joy about the call to mission.

The campaign was translated into more than 30 languages (including Arabic and Mandarin) and was launched internationally, in Rome, to mark the start of World Mission Month in October 2021.

Catholic Mission also led the way in international collaboration in the creation of a special documentary to celebrate the beatification of Pauline Jaricot, founder of the Society of the Propagation of the Faith and the inspiring figure behind the work of Catholic Mission. Our Communications team was part of an international pre-production working group, actively involved in scripting and story development. Several successful strategies from the previous year continued, using video and multimedia tools to tell our story. The past 12 months saw the production of 180 video ads and micro-clips, a rise in our social media reach. Last October’s World Mission Month campaign video became the most watched video on Catholic Mission’s YouTube channel and its biggest engagement on Facebook, with over half a million views to date.

New innovations were introduced, including the launch of Mission Today Digital, a monthly email that shares news and takes supporters ‘behind the scenes’ at Catholic Mission.

Our Communications team completed a major review and redesign of the Catholic Mission website, with careful attention to user feedback and maintaining high quality content. Our organisation’s search engine results remain strong, coming up in the number one position when searching ‘pontifical mission societies’, ‘catholic donation’ and a combination of other keywords, not only in Australia but in many other countries worldwide.

A new logo for 2022 was created to reflect the celebrations and milestones of Catholic Mission and its service to global mission. Other branding material was produced and a special landing page on the Catholic Mission website has increased digital traffic and awareness of the 200th Anniversary Year. Our digital channels continue to connect with the next generation of supporters. The largest demographic (over 55 percent) of our Facebook users is between the ages of 25 and 45 years.

Online Donations +40%

Launch

Mission Today Digital