2019 Media Kit Phoenix Dog Magazine

Volume II Issue 3

DEDICATED TO PROMOTING THE HUMAN ANIMAL BOND

September/October 2017

M aricopa County Animal C Care and Control 201 7 S e d o na -P re sco tt H ike s A nita R o m a n a nd S ho rty

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MEDIA KIT 2019

www.phoenixdog.net Volume II Issue 2

Volume II Issue 4

DEDICATED TO PROMOTING THE HUMAN ANIMAL BOND

July/August 2017

DEDICATED TO PROMOTING THE HUMAN ANIMAL BOND

November/December 2017

The Nina Mason Pulliam Charitable Trust

S a lu te to the M ilita ry W o rking D o g

The E-List Rescuers

B o o st A F o ster F a m ily

B e a t the H e a t - C o o l S u m m e r H ike s D o g s a nd Their C eleb rity O w ners Jo hnJa y V a n E s M inia ture H o rse A sso cia tio n o f A rizo na

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Welcome to the

Phoenix Dog Magazine

The Phoenix Dog Magazine celebrates the special bond that a human and an animal share.

Pets are part of the family and owners will do what it takes to make sure they're loved and have a productive life like anyone else in their household.

The local creatives behind Phoenix Dog Magazine understand how humans and animals can improve each others lives. The magazine strives to share those inspirational stories of pet owners and their furry loved ones throughout Maricopa County in every issue.

The free publication and website tell the real stories, from medical miracles to raising awareness about pet adoptions and rescue groups.

Phoenix Dog Magazine is also a big supporter of promoting community animal events throughout the state of Arizona.

While dogs are a big focus of the magazine, readers can also find stories on cats, horses and other animals.

The Phoenix Dog Magazine is growing everyday with more than 50,000 readers each issue! It distributes 15,000 copies of every issue at more than 350 locations across Maricopa County.

Check out Phoenix Dog Magazine today!

Did you know that 98% of pet owners agree their pet is an important part of their family? *SOURCE: Human Animal Bond Research Institute 2016 Survey - Pet Owners and the Human Animal Bond

Our Advertisers Say it Best!

"We received multiple calls from our Marketplace ad, which have turned into clients!"

ThiaĘźs Family Pack- Cynthia FuQua, Co-owner/Trainer "The Phoenix Dog Magazine, in such a short time, has impacted our rescue world. What wonderful articles have been penned along with a comprehensive list of activities each month, and of course, animal resources for all of us to keep at our fingertips. IĘźm so grateful for this fabulous addition!"

PACC911, Bari Mears, President/ Founder "I wanted to tell you we have already received calls from referring veterinarians about the ad they had seen in the Phoenix Dog Magazine. In addition, new clients report that they had heard about us from your publication. You're really reaching a lot of people and we're sure happy to be a part of that."

Eyeshine Veterinary, Phoenix-Zoe Reed, DVM

Who are Phoenix Dog Magazine readers?

Ages 25-75 Frequent dog parks, pet boutiques, pet groomers, pet resorts and daycares Spend money on their pets; buy special food, furnishings, pet clothing and hire trainers Take pets to vet regularly, and have pets neutered/ spayed and microchipped Big supporters of contributing to animal charities Most are homeowners Spend money on themselves; dining out, beauty, home decor and vehicles

Why should you advertise with Phoenix Dog Magazine?

Did you know that 87% of pet owners would be more likely to buy products from pet-friendly businesses? *SOURCE: Human Animal Bond Research Institute 2016 Survey - Pet Owners and the Human Animal Bond

Your ad will reach a highly targeted audience as they read the Phoenix Dog Magazine cover to cover.

Advertisers receive ongoing exposure in our online issue, at no extra charge.

Reach pet owners over 300,000 times each year with the Phoenix Dog Magazine.

15,000 copies are picked up from more than throughout the Valley.

locations

Phoenix Dog Magazine supports rescue and other animal nonprofit groups t hrough reduced or donated advertising space as well as various donations throughout the year.

MarketPlace Ads & Directory Listing

Phoenix Dog Magazine Sponsorship Opportunities Advertisers have the opportunity to sponsor sections that are featured throughout the Phoenix Dog Magazineʼs bi-monthly publication!

Topics include covering dog adoptions, health and wellness, best hiking places and Veterans/Kids animal stories.

The MarketPlace is designed for businesses wanting to reach their goal market based on section of the Valley. Itʼs a business card size and 3.5” wide x 2” high. Price is $150 for two consecutive issues and full payment is paid at time of contract.

Directory Listing only, $150 for six issues. Full payment must be paid at time of contract.

Special Features Include

Phoenix Dog Magazine Special Bonus

Dog Adoptions Medical Miracles Seniors and Their Pets Dogs in Blue, The K-9 Beat Celebration of Life Health and Wellness Take a Hike Veterans & Dogs Kids & Dogs

Purchase any full page ad and receive a Business Spotlight Feature article about your business Purchase any ad and receive a free listing in the Pet Directory, Advertiser Index and Pet Friendly Establishments (if applicable).

Purchase half page or larger and receive a free banner ad on our website linking to your website.

Phoenix Dog Magazine Nonprofit Discount The Phoenix Dog Magazine believes in supporting local animal nonprofits. To advertise your organization or event, receive 20% off an ad.

Magazine Advertising Rates ALL ADS FULL COVER

PER ISSUE - MIN.3

PER ISSUE - MIN.6

1/8 PAGE

$750 $525 $350 $225

$700 $450 $325 $200

PREMIUM POSITIONS

PER ISSUE - MIN.3

PER ISSUE - MIN.6

$900 $950 $850 $400

$825 $875 $775 $350

FULL PAGE 1/2 PAGE 1/4 PAGE

INSIDE FRONT BACK COVER BACK COVER OPENING PAGES 3-5 FEATURE SPONSORSHIP

Digital Advertising Rates EMAIL MARKETING EMAIL BLAST-CUSTOM, EXCLUSIVE NEWSLETTER BANNER: 728 X 90 NEWSLETTER BANNER: 300 X 600

$250 PER BLAST $100 PER NEWSLETTER

WEBSITE ADVERTISING BANNER 728 X 90

$150/MONTH

BANNER 300 X 250

$50/MONTH

$150 PER NEWSLETTER DESIGN RATES

SOCIAL MEDIA MARKETING

TWO MONTH PACKAGE: 2 FACEBOOK POSTS 4 TWITTER MENTIONS 4 INSTAGRAM POSTS

$75

1/8 PAGE 1/4 PAGE 1/2 PAGE FULL PAGE DIGITAL ADS

$35 $50 $65 $80 $75

Phoenix Dog Magazine 2018 Phoenix Dog Magazine Artwork Requirements Issue Issue

Ads Ads Due Due

Release Release

Jan / Feb

November Dec 17th30

January Jan 6th1

Mar / April

January 31th Feb 18

March 1 3rd March

May / June

March April3015th

May 1 5th May

July / Aug

May 31 17 June

July 1 7 July

Sept / Oct

JulyAug 31 19th

September Sept 8th 1

Nov / Dec

September Oct 14th30

November Nov 3rd 1

th

th

AD SIZES

Full Page Half Page

(9.5”w X 12”h)

(9.5” w x 5.625” h)

1 /4 Page 1 /8 Page (4.625” w x 5.625” h)

(4.625” w x 2.625” h)

Email completed file to: advertise@phoenixdog.net If you have any questions please call Cathy (623) 465-9247 Graphic Design Service: If you need assistance in producing an ad, please contact EMI Printworks (928) 771-8601 or email print@emiprintworks.com All adwork is paid directly to EMI Printworks Phoenix Dog accepts artwork in the following digital formats for Mac or PC on CD or via internet: • Adobe InDesign (.indd) • Adobe Illustrator (.ai) • Adobe Photoshop (.psd) • Adobe Acrobat (.PDF) Elements Formats: • EPS, TIFF or high-quality JPEG files (images/ scans).

• All images, colors, and scans must be CMYK mode, (not RGB) at 300dpi.

• Adobe InDesign files should include all image links and fonts. All fonts must be supplied including screen and printer fonts.

• Adobe Photoshop files should be high res (300dpi) and flattened before converting to TIFF. Font Compatability: We prefer ads created in one of the following 3 fashions: • Adobe Illustrator with fonts converted into outlines • Adobe Photoshop flattened (rasterized) • High resolution print quality PDF files with embedded

IMPORTANT INFORMATION Our publications are printed in full color on High Bright Newsprint.

The size is approximately 10.5" wide X 13" high.

5,000 copies printed per issue for each publication as well as an online There are approximately 1 15,000 version that can be read around the world on our website.

All publications are published every month and are delivered to distribution points on or before the first day of publication month. A complete list of our distribution points is available upon request and on our website listed below.

Payment for advertising is due for the first issue upon signing our advertising agreement. Thereafter, each client is billed prior to each subsequent issue. Ads must be paid before publication goes to print.

515 Carefree Hwy., #910 Phoenix, AZ 85018 Phone: (623) 465-9247 Fax: (602) 467-3640 Email: advertise@phoenixdog.net www.phoenixdog.net