H&M Trend Report

CATHERINE MORGAN TREND REPORT L4 FASHION BUYING AND MERCHANDISING

Smells Like Check Spirit 1. MOODBOARD 2. INSPIRATION 3. COLOUR AND FABRIC 4. DESIGN DETAILS 5. PRINTS AND PATTERN 6. KEY SILHOUETTES 7. KEY DESIGNERS 8. STREET STYLE Smells Like Check Spirit presents the 90s grunge influences of the classic check pattern. Taking inspiration from the late Kurt Cobain and his check shirts which he wore frequently on stage as the frontman of the band Nirvana. As outerwear is a key winter item this year, here we explore how Kurt’s checks and oversized styles have somewhat influenced the key looks and the patterns which are on trend this season.

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9. MOODBOARD 10. INSPIRATION 11. COLOUR 12. FABRIC 13. PRINTS AND PATTERN 14. DESIGN DETAILS 15. KEY SILHOUETTES 16. KEY DESIGNERS 17. STREET STYLE

Material Girl Exaggerated glamour, boldness and exuburance. Material Girl explores the 1980s, and the essence of power-dressing. What it means to be a woman in 2018 is an ongoing positive conversation, meaning more to us now than at any other time. The use of sharp silhouettes translate into the block colours this season, presenting a vibrant statement or the alternative which includes silver and gold metallics for all night parties and fun. Alongside this, animal print and sequins have come back with a bang.

Girls just want to have fun...

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INSPIRATION

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MOODBOARD

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COLOUR AND FABRIC 19-3911 TCX BLACK 19-1435 TCX BURGUNDY 18-39C8 GREY 12-0304 TCX WHITE GREY 17-1145 TCX ORANGE YELLOW

C O R E

Key core fabrics for the season for Smells Like Check Spirit are woven wool and brush cottons. Expect structured suit jackets, tapered trousers and wrap coats or a poncho with some of these items being a mixture of plaid patterns.

Outerwear is a must have item this season, and the colours from the 90s grunge trend will compliment plaid or check patterns to create a sophisticated work look or a laid-back casual style depending on the consumer.

C O L O U R S

2411C GREEN 2377C BLUE 3

16-1358 TCX ORANGE

A D D I T I O N A L

2357C PURPLE

C O L O U R S

2449 C RED WINE

3546C RED

3581C BLUE

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PRINTS AND PATTERN Plaid check and tartan will be dominating pattern trends this AW18. Expect to see the two patterns in head to toe outfits or in combination with other printed shirts.

The classic plaid design gives a contemporary update to your wardrobe, with contrasting patterns adding a feminine and playful twist.

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DESIGN DETAILS Checks for AW18 will mainly have a focus on outerwear and not so much on shirts or dresses this season.

Structured shoulders reflect on the 80s coming back into fashion, yet presenting the hertitage of tartan as stylish, wearable and comfortable for day to day work attire.

Details to look out for are large buttons on cape style garments, large open v necks on oversized coats, fur fringing around collars, belts to show of the waist and fringing embellishments on the arms and chest area.

However, it is all about practicality and comfort. Accessories with also be shown on the catwalks, they will be structured bags, durable and practical just like the coats and blazers.

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KEY SILHOUETTES

TAILORED COAT

TAPERED TROUSERS BLAZER

WRAP COAT

CAPE 6

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KEY DESIGNERS

MARKUS LUPFER

VIVIENNE TAM

CALVIN KLEIN

EMILIA WICKSTEAD

FASHION EAST ANNA SUI 7

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STREET STYLE

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INSPIRATION

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MOODBOARD

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COLOUR CORE COLOURS

2450C FUCHSIA

902C NEON GREEN

13-0644 TCX YELLOW

1797-U RED

17-4724 BLUE

3564C ORANGE

2369C BLUE

19-3325 PURPLE

M E T A L L I C S

0631-U VIOLET

10101C SILVER

10122C GOLD

10152C RED

The 80s are back! and the main overall colour scheme for Material Girl is vivid neon colours which reflect on the later years of the 80s alongside the power dressing trend. The neon colours and metallics present a fun and experimental decade, yet wearable for winter by the use of navy blue and violet tones. The option here is to dress the trend up or down for workwear or a party.

10243C BLUE

10176C PURPLE

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FABRIC For Material Girl the main theme is fabrics with a high shine.

Therefore, expect this season to include metallic foil, holographic and coloured PVC, sequins, silk and polyester satin, coloured leather, and the use of glitter, tassels or frills for extra embellishment details.

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PRINT AND PATTERN

Alongside neon block colours, the main stand out pattern for this season is animal print. A loud, bold and quirky pattern styled with high waisted trousers, as a one piece or a structured shirt or oversized blazer. The key pattern style this season is half and half, as shown here in images, one side animal print and the other is a sequin or another fabric or embellishment with a high shine.

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DESIGN DETAILS Key design details this season are structured shoulders and bringing back powerdressing in womenswear. The main details are shoulder pads and frills on the upper body to repesent the working woman of the 80s. Expect strong and structured silhouettes to reflect this concept with added sequins and layering materials with fabrics such as metallic foils, silk and polyester satin.

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KEY SILHOUETTES HIGH WAISTED TROUSERS

OVERSIZED BLAZER ASYMMETRIC TOP

RUFFLE TOP

WRAP COAT

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KEY DESIGNERS

MARC JACOBS HALPERN TOM FORD

VERSACE SAINT LAURENT BALMAIN

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STREET STYLE

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