2022 Gateway Simmental "Breeding Value" Bull Sale

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Cutting Edge Genomic Technology

RightChoice and RightMate Powered by Top Genomics BETTER, STRONGER, FASTER Genetic providers have used strong genetic prediction tools like EPDs for making, then offering customers consistent genetic progress for a long time. Improved EPDs, bolstered by the inclusion of genomic evaluation have made the potential for more profitable cattle and better beef even greater in the past few years. Now there are RightMate and RightChoice. These improved technologies combine advanced knowledge of high impact genomics with the database proven power of EPDs. The results, are proving to be greatly accelerated genetic improvement capability with the added benefit of profit enhancing uniformity. Maybe the best news for customers is that despite the sophistication of the technology, these tools are simple to use. With both great power and needed simplicity RightMate and RightChoice are poised to change the way we both improve and market genetics. For breeders and those wishing to get the most from every mating, RightMate is the most impactful and powerful option. Take the guesswork out of progress by using genomically prescribed matings and just as importantly avoid those with a low probability of success. The technology is ready and the validation is strong. Simply define the direction of your breeding objectives, even female by female and RightMate will help you get there faster than any tool used in the past. We’ve all known for a long time that certain cows just need to be mated to certain bulls. RightMate helps take the guesswork and the trial and error out. Finding the right mating, the first time makes all of the difference. Better matings result in more improvement and more potential profit for commercial customers too. That should be the goal of every seedstock provider. Commercial customers however, need to be able to source genetics that fit their production systems and goals quickly and easily. That is where RightChoice comes in. With 20 or more EPD categories, overwhelming amounts of raw data and multiple index offerings to evaluate in a short time, the potential to use selection information to its best result has been possible, but difficult for commercial producers. RightChoice is designed as a simple to use sorting tool for selection of new sires or females all based on commercial genetic needs and production goals. The sophisticated technology is on the inside of RightChoice with easy to use Logos for sorting as the published and effective result. All you need to do is evaluate and pick the bulls you like from the group with the RightMate genetic logo that fits your needs. RightChoice technology will not only push value and profit traits forward. Because of the way it sorts sires, it can reduce variation and inconsistency in your calf crop as well. For example, with ACE logo bulls, not only can you expect reduced dystocia, but the birth weights responsible for most of the challenges will be less variable. That means more calves born close to the average for weight and far fewer extreme calves that either create issues for your heifers or are unreasonably small. With smart RightMate selections, uniformity of calf crop continues to marketing and even replacement females, creating more profit all the way through. We can’t always control the genes present in the cow herd, but we can make sure your seedstock purchase will help you get the most progress moving forward. RightMate and RightChoice…Better, Stronger, Faster.

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