Tran gia vcca proposal v2

BRANDING CONCEPT PROPOSAL

VINCOM CENTER FOR CONTEMPORARY ART Tran Gia Brand Development

DESIGN IS SO SIMPLE, THAT’S WHY IT SO COMPLICATED.

Tran Gia Brand Development

- Paul Rand

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Inspiration Minimalism Typography Monogram

Tran Gia Brand Development

Modern

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Tran Gia Brand Development

Logo Gird

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Tran Gia Brand Development

Logo

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Typography

San Francisco ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!()/&%$’+}-;,.

Tran Gia Brand Development

Type family: Regular, Italic

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Colour Palette

29

R

156

C

30

R

36

M

38

G

129

M

0

G

56

Y

68

B

86

Y

0

B

66

K

20

K

90

#9C8156

#243842

Tran Gia Brand Development

C

7

Tran Gia Brand Development

Pattern

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Tran Gia Brand Development

Pattern

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Stationery ID Card Holder Envelope Card Visit Letterhead

Tran Gia Brand Development

Brochure Cover

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Tran Gia Brand Development

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Tran Gia Brand Development

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Tran Gia Brand Development

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Tran Gia Brand Development

THANK YOU!