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April 6, 2015 #94
April 6, 2015, Issue 94
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BE INFORMED, DO BUSINESS
GEORGIA
EU TO ALLOCATE 4.8 €4.8 MILLION GRANT TO GEORGIA FOR FARMING AND BANKING SECTORS
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he European Union has decided to allocate a €4.8 million grant to Georgia for training the bank staff, to develop lending strategies for agriculture projects and to improve banks’ existing financial products. Pg. 3
MEDIA ADVERTISING BUDGET FOR YOUR BUSINESS
eorgia’s market economy is growing at a sustainable rate, reveals the National Statistics Office of Georgia. Pg. 5
Pg. 9
GEORGIAN EXPORTERS NOT TO PAY ENTRANCE FEE FOR EU
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he Association Agreement between Georgia and the EU provides for the introduction of free trade and the removal of tariffs on exports, but at the same time envisages a fee that has not been canceled. Pg. 5
STATE PROPERTY AGENCY: INVESTORS SHOW MUCH INTEREST IN PRIVATIZED ASSETS
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inistry of Economy and Sustainable Development declares, that there is interest towards all objects which are brought for privatization and negotiations are held with the potential investors. Pg. 5
“SABA CONSTRUCTION” BACKS COMPENSATION OF COMPANIES PARTAKING IN GOV PURCHASES
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he project’s lead, Levan Targamadze, notes that generally he currency crisis present in the country will negatively affect business, including the financial state of companies participating in government tenders. Pg. 6
NATIONAL BANK LOWERS ECONOMIC GROWTH FORECAST TO 2%
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he National Bank has revised downwards its economic growth forecast for this year. Pg. 9
EBRD AND EU SUPPORT INNOVATIVE FARMING IN GEORGIA he European Union (EU) is providing a €4.8 million grant to train Georgian bank staff, develop lending strategies for agriculture projects and improve banks’ existing financial products. Pg. 5
Research
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dvertising your business is never an easy endeavor, but it is a highly necessary one. Just like for anything else in the business world, you, as a business owner, need to establish a clear communication strategy to identify the specific demographic and social class your business aims at attracting. Stemming from that information you move onto addressing different media outlets, such as TV, Web and Print Media. Of course, the combination of all these would give your business the best exposure. However, with limited finances, which one should you address? At BusinessWeek we took these three popular advertising media and calculated how much advertising at each of them on average will cost your business in Georgia. The costs represent an arithmetic mean of three major companies of each industry. For the purposes of colle-
gial discreteness we do not disclose the names of these companies. TV advertising cost is calculated in advertising per minute during the prime time interval, which is 8 pm to 11 pm. We calculate the arithmetic mean of three major TV stations in Georgia’s prime time advertising costs – GEL 8,512 per minute. Web advertising represents costs of placing web banners on popular news portals. We took the price of placing a head banner on a popular website. The average cost, as you can see on the Infographic above, amounted to GEL 1,181 per month. In Print Media advertising, such as our newspaper represents, we calculated the cost of placing a full-page ad for a month, the arithmetic mean of which amounted to GEL 3,177 – arithmetic mean of three major newspapers in Georgia.
GEORGIA RECORDS ONE OF THE HIGHEST PRICES ON INTERNET SERVICES Competitive Market with Permanently Growing Prices?! Pg. 3
Irakli Shavishvili: Business Sector Needs Time to Get Adjusted to Legislative Amendments Soso Pkhakadze: We Aim to Raise Healthy Nutrition Awareness in Georgia Pg. 8
Pg. 4
Kakha Okriashvili: We Need a New Concept of Open Leadership in the Country Pg. 8 Ucha Nanuashvili: Mountain Law Needs to be Adopted Fast Pg. 8
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Currency
SAXO BANK WARNS INVESTORS TO PRICE IN THE LIMITS OF “PLANNED ECONOMY” MODEL
DO WE NEED GENDER QUOTAS? In order to combat gender imbalance in politics and protect women from political isolation, more than 70 countries implemented gender quotas in elections. The quotas vary largely, governed by constitution and legislation as well as regulated by political parties and unions.
Pg. 3
TBC Bank CEO Named CEO of the Year 2014 in CEE & CIS by EMEA zine Finance Magazine
GEORGIA’S GDP SHOWS SUSTAINABLE GROWTH IN 2015
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President on Georgia’s Business and Economic Development
HOW IS GEORGIAN GOV PREPARING TO HOST EBRD ANNUAL FORUM 2015? Pg. 2
A WEEK LOADED WITH IMPORTANT ECONOMIC DATA