Host City 2020 Post-Event report

THE BIG RESTART: RECOVERY WITH A PURPOSE FOR THE DIGITAL AGE

POST-EVENT REPORT

8-9 December 2020 Hosted online from Glasgow, Scotland

The Largest Meeting of Cities and Sports, Business and Cultural Events

THANK YOU 2020 has been an unprecedented year for Host City, for the events industry and indeed for humanity. We are all innovating to survive, adapt and develop. In this context, we cannot express highly enough our gratitude to Paul Bush OBE and his team at EventScotland, Dr. Bridget McConnell CBE and Glasgow Life and Aileen Crawford at Glasgow Convention Bureau for their continued support this year.

It has been an incredible privilege to provide a virtual platform, via Glasgow, Scotland, for 100 of the most influential and engaging speakers from the world’s greatest sports, business and cultural events and host cities to reach a live global audience of 814.

While at times this year it seemed the conference theme “The Big Restart” might be premature, Host City 2020 came at a time of hope, with the majority of delegates saying they expected the events industry to return to “normal” by 2022.

But what will the comeback look like, in a world that has transformed seemingly overnight? It was a joy to hear a highly diverse line up of speakers discussing what “Recovery with a Purpose for the Digital Age” means to them, with digitalisation, the environment, Black Lives Matter, diversity and inclusion all taking pride of place on this year’s agenda.

Young and old, black and white, male and female were all well represented and we thank you all.

We particularly thank Sir Craig Reedie GBE, who has been kind enough to attend every Host City since its launch in 2014.

We’d also like to thank our Gold Sponsors: AIPH and Orange Sports Forum; and our Silver Sponsors: Aggreko, Cannes Convention Bureau, DB Schenker, the Department for International Trade, Foamhand, SailGP and Super League Triathlon.

We also thank all our other partners, including World Athletics, Come Play in Florida, Wonderful Copenhagen, Sport Event Denmark, the Global Esports Federation, AEG Europe, the Association of Global Event Suppliers (AGES), the International Association of Convention Centres (AIPC), the International Association of Event Hosts, and media partners Access All Areas, Around the Rings, fcbusiness, MEI, Mondo Stadia, Score & Change and SportBusiness, While most participants in Host City 2020 were physically at home on 8-9 December, in spirit we were all in Glasgow, Scotland. We very much look forward to bringing the Host City community together again there, following Glasgow’s hosting of the COP26 UN Climate Change Conference next year.

Sincerely, Ben Avison Conference Director Cavendish Group

Event Industry Rises to COVID Challenges and Eyes Recovery in 2021 Host City 2020 was full of fascinating insights and debate about the state of the events sector, this year held against the backdrop of coronavirus and its ongoing impacts across the industry A virtual conference for the first time, the conference shed fresh light on how rights holders and organising committees are adapting to the fallout from the COVID-19 outbreak, both in the UK and globally.

Ho s t C i t y h i g h l i g ht e d h ow eve nt organisers have put the health and safety of athletes, spectators and staff at the heart of their plans to reopen for business.

Across two days, 814 delegates tuned in to listen to the 100-plus speakers at the largest annual meeting of cities and sports, business and cultural events. The focus of debate was the “The Big Restart”, and they evaluated how event stakeholders could bring about “Recovery with a Purpose for the Digital Age”.

The conference opened with speeches from Host City’s supporting partners, Paul Bush, Director of Events at VisitScotland, and Bridget McConnell, Chief Executive of Glasgow Life.

Bush sounded an optimistic note despite the difficulties being experienced by the events industry due to coronavirus. He said the next few years may be challenging for everyone: “We as an industry will have to be even more focused, brave

and ambitious along with seeking logical pragmatic solutions that are evidence based.”

McConnell spoke about the need for event organisers to remain ambitious, bolster strategic partnerships and focus on innovation and citizen engagement to deliver their visions.

Keynote addresses were given by S i r C r a i g Re e d i e , a m e m b e r o f t h e International Olympic Committee, Etienne Thobois, CEO of the Paris 2024 Organising Committee for the Olympic and Paralympic Games and H.E. Reem Al Hashimy, UAE Minister of State for International Cooperation and Director General of Expo 2020 Dubai.

Thobois said COVID-19 had forced Paris 2024 to “review our priorities and adapt our planning… but our vision has not changed”. There was a renewed focus on promoting sports participation, using sport as a tool to change society and showing through a major public engagement program that “everyone can play a role”.

Expo 2020 Dubai was scheduled to be one of this year’s biggest international events before it fell victim to COVID-19.

Al Hashimy said the 1 October 2021 Expo may be the first mega-event to take place in the wake of the global pandemic.

Commenting on the resilience of Dubai, she said the Expo was the product of extensive international cooperation – and even at the height of the pandemic “work continued apace with its partners”.

Hosting in the Digital, Post-COVID Era Paul Foster, COO of the Global Esports Federation, talked about the importance of connecting with gaming audiences, athletes and the communities in a sustainable and dynamic way. The huge growth of Esports, which has triggered plans to stage the first Global Esports Games in December 2021, was an opportunity for host cities “to think about how we consume entertainment”.

Despite the postponement of the Tokyo Olympics to next summer, Reedie said the IOC was confident in Japan delivering and getting crowds back to sport. He was encouraged that Japan was now bringing spectators into baseball and football matches.

The theme of adaptability surfaced again

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We as an industry will have to be even more focused, brave and ambitious along with seeking logical pragmatic solutions that are evidence based Paul Bush OBE, Director of Events, VisitScotland and conference chair

and again in conference panels related to the repercussions of COVID-2019.

Paris 2024’s Thobois said the biggest shift for Olympic organisers was integrating new hires into the team while adopting a working from home philosophy during the pandemic. But he said Games preparations were “very much on time and on target into terms of planning” with construction on a limited number of projects due to start in early 2021.

Ian Reid, CEO of the Birmingham 2022 Commonwealth Games, said the shake-up of the 2022 events calendar to incorporate the rescheduled world and European athletics championships in Oregon and Munich respectively, together with the 2022 UEFA Women's Championship, was one challenge. Abandoning plans for one athletes’ village in favour of a multiple village model was another, a decision which “has de-risked the project”.

A panel discussion on the Black Lives Matter movement evaluated whether it was prompting the sports, business and cultural events industries to change for the better.

Densign White, Chair of Sporting Equals and CEO of the International Mixed Martial Arts Federation, said BLM had made people more aware about institutional racism. But he raised concerns about the ongoing lack of diversity in ethnic minority representation in the leadership of sport at board level and in coaching: “There’s a lot of talk but the needle has hardly moved in terms of those numbers.”

In a session on inclusion and diversity in the boardroom and playing field, Baroness Tanni Grey-Thompson, winner of 16 Paralympic medals in a glittering career, said sports bodies needed to listen to the lived experience of disabled people and include more of them in coaching and administrator roles.

Saoud Al Ansari, Precinct Director of Al Thumama Stadium, Competition Venues, Qatar 2022 Supreme Committee for Delivery & Legacy, gave an update about progress across the project. Three of the eight host stadiums are finished. All venues in the compact host city plan are within 75km distance, a “strong advantage for players and the fans,” Al Ansari said.

‘How major events are contributing to environmental goals’ was a thoughtprovoking panel. Georgina Grenon, Director of Environmental Excellence for Paris 2024, said the environment was a focus in early concepts of Games preparations. It had guided decisions including a sustainable procurement strategy and throughout the supply chain.

Tim Briercliffe, Secretary General of the International Association of Horticultural

Producers, spoke in a session titled ‘Aligning event strategies with green city plans’. He said global horticultural expos “provide a great opportunity to showcase green innovation and to set the scene for the development of a city into the future”. They also provided huge economic benefits and stimulated environmental and sustainable best practices.

Industry Eyes Revival and Stability in 2021 On day two, there was plenty of optimism expressed by speakers about a strong recovery next year.

Rights holders, organising committees, facility managers and suppliers discussed how they’ve used the unprecedented pause in event staging due to COVID-19 to rethink business models and strategies.

Joe Ryan, Head of Health and Safety at the Birmingham 2022 Games, talked about how organisers were well-positioned to react quickly to new public health messaging from government and changes

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He said it was “far from easy and only possible due to strict COVID protocols”.

World Athletics had to “to take back control of the competition environment”.

Ridgeon praised the “strong cooperation a n d c a n - d o a t t i t u d e” of t h e Po l i s h government, local organising committee and city of Gdynia.

Although there were increased costs in holding the World Half Marathon amid the pandemic, coupled with significantly reduced income streams, it was deemed a major success. Ridgeon said athletics’ governing body was now better placed to upscale its COVID protocols and improve them for bigger events in 2021.

Tatsuo Ogura, Director of International Communications for the Tokyo Organising Committee of the Olympic and Paralympic Games, gave an update on how organisers are preparing to stage COVID-safe Games next summer. He said athletes were front and centre of plans and the Olympics “provides a symbol of hope, resilience and the power of humanity working as one”.

Events will return… we just don’t know when, how and what shape they will be

Paul Bush OBE, Director of Events, VisitScotland and conference chair

in policy to bring people back to work in the office and accelerate preparations: “We need to monitor those and implement change where we need to and be very reactive.”

Michelle Hooper, Tournament Director of Rugby World Cup New Zealand 2021, said the event organisation had benefited from the government going “hard and early to stop COVID coming in at the border”.

John Langford, Chief Operating Officer of AEG Europe, which operates multipurpose venues such as The O2 Arena in London and Staples Center in Los Angeles, said the sports and entertainment giant had worked hard on health and safety plans to prepare for a full re-opening of COVID-secure venues.

But there were uncertainties over “what the future will look like” in terms of ticket demand, the economy and how existing business models might have to change.

Jon Ridgeon, CEO of World Athletics, presented a fascinating case study on how track and field’s governing body had successfully staged the World Half Marathon championships in Gdynia, Poland, in October. It had been postponed from March.

Another topic of discussion was the convergence of digital and real-world events. It brought examples from Super League Triathlon and golf’s European Tour about how they have innovated to stage virtual sports for elite athletes as they look to learn lessons from the Esports community and integrate VR and AR into event strategies.

And in a session led by Katie Traxton, Chief Communications Officer of Formula E, four young ‘Gen Zers’ explained the importance of social media channels in their lives and how they engage and share content with friends. It offered some eyeopening comments for the events industry about how young people connect with each other in 2020.

Wrapping up Host City 2020, Bush of VisitScotland said the level of conference discussions was “phenomenal”. He was encouraged to hear that across the industry events executives are planning smartly to prepare for business returning, but summed up the uncertainties, “we just don’t know when, how and what shape they will be”.

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A GLOBAL MEETING PLACE HOST CITY 2020 IN NUMBERS

814 ATTENDEES

100 SPEAKERS

21

SPONSORS & PARTNERS

29

CONTENT SESSIONS

83% RATED THE EVENT "EXCELLENT" OR "GOOD" 85% LIKELY TO ATTEND THE EVENT AGAIN 88% WOULD RECOMMEND HOST CITY TO OTHERS

60 COUNTRIES REPRESENTED AT HOST CITY 2020 TOP 10 COUNTRIES

COMPANY ACTIVITY

25% Suppliers 23% Event Owners 22% Cities / Destinations 13% LOCs / NOCs 10% Venues 7% Media

65% Sports Events | 22% Cultural Events | 14% Business Events

GLASGOW

Glasgow:

the perfect host city Glasgow is a leading conference and events destination and boasts a wealth of experience in delivering success for our clients.

W LIFE DPS The city has won numerous accolades, including being crowned the world’s leading Festival and Events Destination in 2019 and being recognised as one of the world’s top five Ultimate Sports Cities.

With our world class infrastructure and proven track record in staging global events such as the Commonwealth Games in 2014, and the inaugural European Championships in 2018, we are perfectly placed to be your host. Looking forwards, there are significant dates in the diary including COP 26 in November 2021 and the first edition of the UCI Cycling World Championships in 2023, cementing our reputation for excellence.

The city backdrop is vibrant and full of character, with magnificent architecture, brilliant shopping, world class art, museums and culture as well as incredibly friendly people - all the ingredients for a perfect host city.

Don't take our word for it

What participants said about us

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It was an awesome pleasure to work with Host City. The quality and insight of the speakers were immense. Raising awareness and bringing together committed advocates to ask the tough questions and agitate hard answers and conversations will contribute to fostering the needed change Brian Lewis, President, Trinidad and Tobago Olympic Committee (TTOC) and the Caribbean Association of National Olympic Committees (CANOC) I appreciated the opportunity to share our vision for Greater Orlando with such a tremendous international audience. The folks at Host City always do a great job, not only organizing events but bringing leaders of industry together for meaningful conversation Jason Siegel, President & CEO, Greater Orlando Sports Commission An excellent opportunity to hear from a wide range of senior figures in the sport and events industry, with a balanced and interesting agenda James Savage, Sports Business Group, Deloitte LLP Host City is always a great place for networking and building closer relationships with existing connections, It’s also inspirational to hear what is happening in the industry: last year’s event in Glasgow inspired the idea of the Arena Games which was a gamechanger for us in this pandemic year. Finally the team is always very helpful in providing information and helped us to best leverage our participation Michael Dhulst, Co-Founder & CEO, Super League Triathlon Host City is unique for the very high quality level of the speakers and the transparency when it comes to describing challenges and solutions found. There is something to learn in every session and the vast majority of those learnings can be applied instantly Sven Bossu, CEO, International Association of Convention Centres (AIPC)

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That Host City invited four Gen Z content creators to share their view on our purpose-driven digital future is testament to its innovative, culturally conscious outlook and relevance. Each panel offers unique perspectives and insight which inspire attendees from diverse organisations around the world Katie Traxton, Chief Communications Officer, Formula E. The host city conference constituted a highlight and ranks top of the list of many virtual conferences I attended in 2020. The topics were brought to life through some engaging and very competent speakers and provided practical insights for event organizers to build on 2021 Nicoletta Piccolrovazzi, Global Technology & Sustainability Director, Dow Olympic & Sports Solutions It was a great compliment to moderate at Host City 2020 – the event organisers had gathered such a great panel of industry experts, keen to share their knowledge. The audience were incredibly engaged – the questions started coming from the minute the microphones switched on until the click signalled the end of our session Fiona Green, Director and Co-Founder, Winners FDD Another fantastic Host City Conference this year, despite the challenging times. It was a pleasure to be part of an outstanding event with some great speakers adding to the quality content. The discussions and networking opportunities this event provides will no doubt prove important as we work towards the recovery of the sector Fiona Hyslop, Cabinet Secretary for Economy, Fair Work and Culture These are challenging times, especially for the event industry. Therefore, it was very useful that Host City could take place as a digital exhibition, where leaders of the industry and key stakeholders could share their experiences, ideas and best practices regarding the challenges for events, suppliers, host cities etc. The digital platform was a good alternative for Host City Glasgow, where we got the opportunity to meet people from all over the world. Nevertheless, we hope to see everyone next year again in Glasgow!

Rick Sleegers - Project Manager - Orange Sports Forum

100 Speakers including »

Paul Bush OBE, Director of Events, VisitScotland

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Dr. Bridget McConnell CBE, Chief Executive, Glasgow Life

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Sir Craig Reedie GBE, Member, International Olympic Committee

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Tatsuo Ogura, Director, International Communications, Tokyo Organising Committee of the Olympic and Paralympic Games

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Michael Cole, Chief Technology Officer, European Tour

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Etienne Thobois, CEO, Paris 2024 Organising Committee for the Olympic and Paralympic Games

Alban Dechelotte, Head of Partnerships & Business Development EMEA, Riot Games

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H.E. Reem Al Hashimy, Director General, Expo 2020 Dubai

Michael Dhulst, Co-Founder & CEO, Super League Triathlon

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Fiona Hyslop, Cabinet Secretary for Economy, Fair Work and Culture, Scotland

Jakob Larsen, Director of Competition and Events, World Athletics

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Paul J. Foster, Chief Operating Officer, Global Esports Federation

Aoife Delmas, Director of Business Development, European Society of Cardiology

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John Langford, Chief Operating Officer, AEG Europe

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Baroness Grey-Thompson DBE, DL, Independent Crossbench Peer, The House of Lords

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Aileen Crawford, Head of Conventions, Glasgow Convention Bureau

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Khunying Patama Leeswadtrakul, Member, International Olympic Committee and Vice President, Badminton World Federation

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David Leather, CEO, CGF Partnerships

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Andy Westlake, Chairman, European Sponsorship Association

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Angeline van den Broecke, Global Business Development and Marketing Director, Kuala Lumpur Convention Centre

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Geoff Ellis, CEO, DF Concerts

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Jacob Gough, Production Director, Coventry City of Culture Trust

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Fanta Diallo, Director of Sports, Youth and Community, City of Dakar

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Ian Reid, CEO, Birmingham 2022 Commonwealth Games

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Niels de Vos, Executive Director, World Athletics Championships Oregon22

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Densign White, Chair, Sporting Equals and CEO, International Mixed Martial Arts Federation

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Brian Lewis, President, Trinidad and Tobago Olympic Committee

Jimena Saldaña, Vice President, Mexican Olympic Committee

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David Grevemberg, Chief Executive Officer, Commonwealth Games Federation

Angela Adams Suggs, President & CEO, Florida Sports Foundation

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Sabrina Ibanez, Secretary General, FEI

Jose Sotolongo, Director of Sports & Entertainment Tourism, Greater Miami Convention & Visitors Bureau

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Kate Caithness CBE, President, World Curling

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Jason Siegel, President & CEO, Greater Orlando Sports Commission

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Bruno Marie-Rose, Director of Technology, Paris 2024 Organising Committee for the Olympic and Paralympic Games

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Mandy Keegan, Director Media Operations, Expo 2020 Dubai

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Sven Bossu, CEO, International Association of Convention Centres (AIPC)

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Andrew Dixon, Chief Executive, Culture Creativity Place

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Federico Addiechi, Head of Sustainability and Environment, FIFA

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Olivier Debargue, Director of Procurement, Paris 2024

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Julia Amour, Director, Festivals Edinburgh

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Georgina Grenon, Director of Environmental Excellence, Paris 2024 Organising Committee for the Olympic and Paralympic Games

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Saoud Al Ansari, Precinct Director of Al Thumama Stadium, Competition Venues, Qatar 2022 Supreme Committee for Delivery & Legacy

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Jon Ridgeon, CEO, World Athletics

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David De Behr, Head of Sales, Aggreko Event Services

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Tim Briercliffe, Secretary General, AIPH – International Association of Horticultural Producers

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Chester King, Vice President & Chair, Education, Culture and Wellness Commission, Global Esports Federation

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Michelle Hooper, Tournament Director, Rugby World Cup New Zealand 2021

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Christian Hirschmüller, Head of Technical Services & Overlay, UEFA Events S.A.

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Sir Russell Coutts KNZM CBE, CEO, SailGP

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Robbie Clyde, Head of EventScotland, VisitScotland

Kim Mejnert Frydensbjerg, Head of Events, Wonderful Copenhagen

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Joanne Deponio, UEFA EURO 2020 (Glasgow) Host City Project Lead, Glasgow Life

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Rick Sleegers, Project Manager, Orange Sports Forum

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Andrew Lynch, Senior Director of Strategy, Foamhand

International Horticultural Expos AIPH, the International Association of Horticultural Producers has been approving and regulating International Horticultural Expos, since 1960.

Our mission is to be the World’s Champion for the Power of Plants. Our approved Expos help to green cities across the globe to enhance the environment as well as local and national economies. With every Expo, further awareness builds around sustainability and environmental issues, as well as leaving a beautiful and lasting legacy – these are echoed by the themes of each Expo.

If you would like to know more about the benefits of hosting an International Horticultural Expo, please contact us. We would also welcome discussions with suppliers to major events to explain our Preferred Partner Programme and how your business can benefit.

• www.aiph.org Treve Evans •Senior International

Relations Manager treve.evans@aiph.org AIPH EXPO Conference 16 March 2021 Online meeting

Could your city host an International Horticultural Expo?

The impact of Covid-19 has dramatically affected and reshaped our lives, highlighting the critical role that local communities play in contributing to keeping people safe, maintaining connections, and promoting well-being and economic activity.

During the first lockdown, many people took to making their own world’s beautiful by growing plants to help cope with the uncertainty. A vast body of scientific research shows us growing plants enhance lives, advance societies, and will sustain our planet, for this generation and the next.

The International Association of Horticultural Producers: AIPH is a non-profit organisation that has been pursuing key activities to support the global ornamental horticulture industry since 1948.

AIPH approves the most exceptional horticultural exhibitions In addition to being the world’s champion for the power of plants, we have a mandate by international convention to be the international body responsible for approving the world’s most exceptional horticultural exhibitions.

AIPH approval has been the pre-requisite for a horticultural Expo to receive the recognition of the International Exhibitions Bureau (BIE) since 1960.

The most recent World Horticultural Expo was in Beijing, China, in 2019. It attracted over nine million visitors.

Currently, we have approved seven expos between 2021 and 2027 in Europe and Asia.

Horticultural expos can vary from 25 to 500 hectares in size and last 5 to 6 months. Expos in Europe tend to

attract 2 – 4 million visitors, whereas those in Asia tend to draw 5 – 10 million. The minimum number of international participants required is 10, but numbers at previous expos have been between 10 and over 100.

At our AIPH conferences, held twice a year internationally, cities seek AIPH approval to stage these spectacular events, often as part of a city development or regeneration programme. In September of this year, we hosted a virtual online conference, with delegates participating from every continent of the world made up of host cities, potential host cities, AIPH Members, horticultural industry representatives, major event service providers and the media.

AIPH Secretary General, Tim Briercliffe says: “The pandemic has created real challenges for organisers of major events like Expos but it has also highlighted the importance of green spaces and leisure experiences to improving quality of life. During 2020 Expo organisers have continued to prepare their events and new applications from cities around the world demonstrates the importance they attach to creating greener places to live and making better cities for the future.”

The following A1 World Horticultural Expos gave progress report presentations: •

E x p o 2 0 2 2 F l o r i a d e A m s t e rd a m A l m e re (t h e

• •

Netherlands) Expo 2023 Doha Qatar World Horticultural Exhibition 2027 Yokohama (Japan)

A n d t h e fo l l o w i n g c i t i e s p re p a r i n g B c a t e g o r y International Horticultural Exhibitions followed: • • • •

Expo 2021 Hatay (Turkey) 2021 Yangzhou International Horticultural Exhibition (China) Expo 2023 Kahramanmaras (Turkey) Suncheon International Garden Expo 2023 (South Korea)

As part of their application process for AIPH approval, the conference also received presentations from Chengdu (China), Izmir (Turkey) and Quang Binh (Vietnam), all seeking to host B category International Horticultural Exhibitions in the coming years.

AIPH spreads awareness of the need for city greening Green City is not just a faraway notion; there is a growing imperative to address climate change, air pollution, biodiversity, mental health, and social cohesion and the development of green cities will help balance these needs.

Horticultural Expos are significant events for the national and international promotion of a host city. These events boost tourism, culture, business development, sustainability and green credentials, as well as the local and national horticulture industry. They especially encourage creative green space development and the importance of plants in our society and for our well-being One of the pre-requisites for Horticultural Expo approval from AIPH stipulates the host city must demonstrate a genuine commitment to becoming an internationally recognised green city.

AIPH Technical Advisor, Dr Audrey Gerber, says: “AIPH Expos attract millions of people. When they visit an Expo people see how plants play an essential role in many aspects of life. Home gardens contribute significantly to urban greening with much of the land in cities being privately owned or managed. We need individuals and communities to contribute to urban greening to make sure that our cities are liveable and resilient.”

Horticultural Expos create a lasting and beneficial legacy for the host In 2019, AIPH commissioned MI Associates, specialists in major events, to provide an event asset valuation of Category A1 and B Expos through a combination of research, economic modelling and strategic input.

MI employed a direct expenditure methodology to calculate the projected expo economic impact. The metrics used were from the following data to create these projections: Attendance; Visitors; Visitor spend; Visitor nights, and Valuation. Also, MI identified and performed an evaluation of the non-economic and legacy benefits provided by these expos.

In the concluding report, Blooming Economies, the following conclusions focused on the Institutional Capacity Legacy.

Watch Institutional Capacity Legacy video

AIPH Expo Support Programme The AIPH has a support programme to help stage a World International Horticultural Expo and to bring together experts from different industries, often from outside the host city, to build together and deliver benefits for all before, during and after the Expo. Our Organiser’s Expo Guide is packed full of information.

You can find many details, including our regulations and applications on the Exhibitions page on our website.

AIPH would be delighted to discuss the opportunity to host an expo, so please do speak to our AIPH Senior International Relations Manager treve.evans@aiph.org

Sverdlovsk Governor Evgeny Kuivashev and SportAccord Managing Director Nis Hatt Meet to Discuss SportAccord 2021 At a meeting in Ekaterinburg, Governor Evgeny Kuivashev and Managing Director of SportAccord, Nis Hatt, discussed the preparatory stages for the SportAccord World Sport and Business Summit, which will be held in Ekaterinburg in the spring of 2021.

Mr. Hatt is currently on a working visit to the Sverdlovsk region. He heads the evaluation commission in charge of working out the details of holding the sports event in the Ural capital. During the meeting, the Governor and Managing Director of SportAccord discussed the stages of organising the summit, possible topics for dialogue within its scope, and the formation of a list of guests and participants. It is anticipated that about two thousand heads of international sports federations, organisational committees, cities and regions, as well as a delegation of the International Olympic Committee will gather in Ekaterinburg.

A special topic of discussion was the preparation of responses to the challenges faced by the world community during the epidemic.

"The dialogue between representatives of the international sports community and the exchange of best practices for the recovery of sports following the pandemic should be continuous. Cooperation to meet modern challenges must continue even after the forum events", Evgeny Kuyvashev said.

Nis Hatt noted that both he and the entire SportAccord delegation are happy to be back in Ekaterinburg.

"From what we have seen here over the past few days, I can say that everything is being carried out at a very, very high level. I am happy with what we have seen, you've advanced in many areas", he said.

The meeting was held at Dom Sevastyanova, a historic mansion, which is an object of the cultural heritage of federal importance and is rightly considered to be one of Ekaterinburg's most notable landmarks. Mr. Hatt suggested that the Governor consider holding one of the summit's events in one of the halls of Dom Sevastyanova, describing the mansion as "breathtaking". Evgeny Kuyvashev supported the initiative and gave the head of the Association a tour of the mansion.

On-Demand Conference content 100 speakers joined Host City 2020 to share their experience and insights. Follow the links below, or visit www.hostcity.com for the full on-demand schedule.

Welcome Address: Paul Bush OBE, Director of Events, VisitScotland

06:04

Welcome Address: Dr. Bridget McConnell CBE, Chief Executive, Glasgow Life

14:37

Welcome Address: Fiona Hyslop, Cabinet Secretary for Economy, Fair Work and Culture, Scotland

05:29

Keynote Address: Sir Craig Reedie GBE, Member, International Olympic Committee

07:10

Keynote Address: Etienne Thobois, CEO, Paris 2024 Organising Committee for the Olympic and Paralympic Games

10:03

Keynote Address: H.E. Reem Al Hashimy, UAE Minister of State for International Cooperation and Director General of Expo 2020 Dubai

04:41

Preparing to deliver the greatest shows on earth

44:08

The impact of the Black Lives Matter movement

26:29

Inclusion and diversity in the boardroom and on the playing field

53:21

Future event delivery

35:57

Hosting in the new normal

30:10

How major events are contributing to environmental goals

45:50

The road to recovery: a situation report on the global events sector

28:30

The digital acceleration: the convergence of digital and real-world events

47:17

Get Set for Gen Z!

27:32

The power of purpose

44:57

Rethinking venues & infrastructure, co-produced with the Association of Global Event Suppliers

50:12

What’s next for the events sector?

36:42

Host City 2020 Key Takeaways 1

Adapt to realities of COVID-hit landscape

2

Health and safety

3

Remain ambitious and open to grasp new opportunities

4

Still lack of diversity in the boardroom

5

Importance of innovation

Due to COVID-19, the events industry has been forced to adopt a virtual model basically overnight. While some companies have taken the shift in their stride, what the future holds for the sector remains uncertain.

In the strongest positions are those events that can be adaptible and flexible and pivot event and hosting strategies to find solutions to overcome challenges.

Event organisers emphasised that the health and safety of athletes, spectators and staff is their number one priority in reopening for business in the wake of the COVID pandemic.

Speakers encouraged event organisers to be realistic and flexible amid repercussions of COVID but to remain ambitious, bolster strategic partnerships and focus on innovation and citizen engagement to deliver their visions.

Black Lives Matter movement may have raised awareness of institutional racism but more needs to be done to ensure greater ethnic minority representation in leadership of sport as well as to include more disabled people in coaching and administrator roles.

Event organisers who have innovated to stage virtual sports for elite athletes and embraced digital in their business strategies are creating new possibilities for income streams and events in the future.

Supporting Partners EventScotland, a team within VisitScotland’s Events Directorate is working to enhance Scotland’s international reputation as ‘The Perfect Stage’ for events.

In partnership, EventScotland attracts and secures high-profile sporting, cultural and business events for the country.

Scotland’s continued success in securing and developing events is driven by its strong National Events Strategy ‘Scotland the Perfect Stage’. It has helped build and maintain a diverse portfolio of events that bring incredible value to Scotland’s economy, generating jobs and attracting visitors from across the globe while also generating significant media profile as well as culture and social impacts for the whole country.

Since its inception in 2003, EventScotland has helped bring some of the world’s biggest event properties to the country including The 2014 Ryder Cup, XX Commonwealth Games, 2014 MTV Europe Music Awards, 2018 European Championships, and The 2019 Solheim Cup. Scotland’s reputation as ‘The Perfect Stage’ was further reaffirmed when the nation secured the biggest ever cycling event in history – 2023 UCI Cycling World Championships.

Through the work of EventScotland and partners, Scotland will continue to underline its strong track record as a worldleading host for major events. Below is a flavour of high-profile events which will take place over the course of next year and future years.

• • • • • • •

Year of Coasts and Waters 2021, across Scotland UCI Mountain Bike World Cup 2021, Fort William UEFA EURO 2020, Glasgow Edinburgh’s Festivals 2021 and beyond AIG Women's Open 2021, Carnoustie The 150th Open 2022, St Andrews, 2023 UCI Cycling World Championships - Glasgow and Scotland

EventScotland has won the following awards: Silver in the ‘Best Business Serving Sport’ at the Sports Business Awards 2018.

‘Sport Tourism Destination Marketing Award’ at the European Sport Tourism Summit 2015.

EventScotland 5th Floor, Ocean Point One, 94 Ocean Drive, Edinburgh EH6 6JH

Email: information@eventscotland.org Telephone: 44 (0) 131 472 2313 Website: eventscotland.org Twitter: @EventScotNews #perfectstage

Glasgow Life is a charity which delivers cultural, sporting and learning activities on behalf of Glasgow City Council. In doing so we aim to make a positive impact on individuals, the communities in which they live and the city as a whole. We deliver a range of services including arts, music, sports, events and festivals, libraries, community development and learning programmes.

In addition, we manage cultural icons such as Kelvingrove Art Gallery and Museum, and sports facilities such as the Emirates Arena and Sir Chris Hoy Velodrome and the Tollcross International Swimming Centre.

Glasgow Sport operates one of the most extensive leisure operations in the UK with 32 leisure facilities and a significant outdoor leisure estate. Its dedicated Sports Development and Physical Activity Team promote sport from grassroots level through to elite athletes. Glasgow is in the world’s top five leading Sports Events host cities – and the number one for a

city of its size – and was recently named the world’s leading festival and events destination.

The city has hosted the Glasgow 2014 Commonwealth Games, the 2015 World Artistic Gymnastics Championships, the 2017 TOTAL BWF Badminton World Championships, the inaugural Glasgow 2018 European Championships in partnership with Berlin, the 2019 LEN European Short Course Swimming Championships, and many other national, European and World Championship events.

Like other host cities across the world, the majority of Glasgow’s 2020 events were postponed due to the COVID-19 global pandemic. In 2021, Glasgow looks forward to welcoming the postponed UEFA EURO 2020 as the city seeks to rebuild and reinstate its major events portfolio, and returning to hosting events which inspire local and international audiences alike.

Gold sponsors AIPH, the International Association of Horticultural Producers, with a mandate by international convention, is the globally recognised body for approving International Horticultural Exhibitions. Lasting up to six months and covering areas from 25 to 500 hectares, these spectacular public-facing events are held in cities around the world to promote the beauty and benefits of plants in the built environment.

International Horticultural Exhibitions attract many international participants and millions of visitors, and provide a wonderful opportunity for a city to showcase its green and sustainability credentials through the delivery of a beautiful, major, international event.

Engaging communities and raising the appreciation of plants and flowers, AIPH approved exhibitions are inspiring and educational. They boost city economies and infrastructure, increase tourism and future visitation, encourage foreign trade and international investment, create positive financial impacts and leave a memorable and lasting legacy for the city.

International Horticultural Exhibitions are organised with the expertise, advice and guidance of AIPH. AIPH connects organisers to the best support network and community, ensuring an AIPH approved exhibition is an enjoyable and worldclass success.

OSF is a platform for internationally promoting companies, organisations and institutes that have a connection with Dutch sport. It involves 'hardware' (infrastructure, accommodation, financing and advice) and 'software' (training, coaching, nutrition, education, sports marketing). One of OSF’s most important roles is to identify opportunities in and for other countries and to provide a platform that allows Dutch companies, organisations and institutes to come into contact with parties from foreign countries.

OSF brings Dutch companies and institutions into contact with potential partners and customers abroad and vice versa. OSF’s network currently consists of more than 300 companies and institutions. In addition, OSF works closely with the Dutch government and foreign missions (embassies and consulates).

Ultimately, this will lead to the optimal use of opportunities abroad.

OSF has a lot of experience in China, India, the Middle East, Europe and the United States. OSF focuses on three pillars: • • •

Supporting, representing and advising sports companies and institutions with international (export) ambitions.

Developing a network of sports companies that is useful both nationally and internationally Promoting the exceptional character of the Dutch sports climate.

Orange Sports Forum is also the natural partner for foreign organisations looking to access Dutch sports expertise or products. With our brand “Holland Sports & Industry” we can get enquirers in touch with the best companies, sports associations and knowledge partners in the Netherlands. Holland Sports & Industry is an initiative of the Orange Sports Forum foundation.

Silver sponsors Aggreko is a world-leading provider of mobile modular power, temperature control and energy services. We are working at the forefront of a rapidly changing energy market and are focused on solving our customers’ challenges to provide cost-effective, flexible and greener solutions across the globe.

Aggreko harness innovation that helps us maintain a global reach and supply portable equipment for a wide range of uses. We have extensive experience in delivering critical power, heating and cooling to all corners of the globe, and for the world’s biggest events. In 2019 alone, we were involved with the 2019 Rugby World Cup in Japan, the 2019 FIFA Woman’s World Cup in France and the 2019 Solheim Cup in Glasgow.

Our rapidly deployable equipment and our expert people are ideal for providing the ideal platform that allows globalreaching spectacles to reach the biggest audiences.

What makes us unique is our extensive expertise, experience and values. Efficiency in our designs for events is key to Aggreko and we will always try to find the most reliable and sustainable design for everyone.

When the pressure is on, you can count on us to help you deliver.

Cannes is ready to welcome you and your event in total sanitary safety!

Located on the Mediterranean sea, Cannes is home of major International events : Film Festival, Red Bull Air Race, Royal Regattas, EDM on the Beaches, Yachting Festival, Marathon, Swimrun, Cannes Lions, MIPIM… International village, Cannes has all the key factors to make your event a success.

The destination is easily accessible from all over the world with the 2nd largest French airport located at 25 km. Unique walkable city, Cannes offers 8,000 hotel rooms (55% are 4* & 5* Hotels). Its Palais des Festivals & des Congrès, its 5 star hotels and its beaches that are located alongside the famous Croisette have been completely renovated. Finally, the City has developed over the years a true hospitality experience and a real know-how in hosting and organizing massive events either in the sport, culture/ entertainment, business sector

Growing and global: DB Schenker has extensive service expertise as an integrated logistics services provider. Expert teams connect the modules of the entire service range to form complex value chains.

DB Schenker supports industry and trade in the global exchange of goods: in land transport, worldwide air and ocean freight, contract logistics and supply chain management. Roughly 65,000 employees at some 2,000 locations around the globe generated revenues totaling 14.943 billion euros in 2014.

As a specialist in European land transport, both by road and rail, DB Schenker connects all of the important economic regions in over forty European countries via a dense network of regular scheduled services. The company also specializes in global air and ocean freight solutions as well as all related logistics services. Integrated logistics centers at the world’s most important intersections where flows of goods converge create an effective link between all carriers and enable a wide range of value-added services. DB Schenker holds top positions in automotive, high-tech, consumer goods, trade fair forwarding, special transports and services for major sporting events.

The Department for International Trade (DIT) is the UK’s international economic department helping businesses to export, driving inward and outward investment, and delivering trade policy frameworks. We secure UK and global prosperity by promoting and financing international trade and investment and championing free trade. DIT’s Sports Economy Team works to help UK companies identify and take advantage of export opportunities in the Sports Economy sector, and works to share and transfer knowledge about the UK’s experience and capability in the broad sports economy, to overseas governments, organisations and companies, and to link international businesses with the right UK partners and suppliers.

S2|FOAMHAND is a global major events consultancy and part of the OSI Systems Inc. group. With our sister companies Rapiscan® Systems and S2 Global we provide crowd management consultancy and deliver innovative security and safety operations through our covid-secure access control system ‘Buble’ and our revolutionary expert security screening support platform ‘Prism’.

Our highly tailored and integrated suite of products and services will enable you to get your event back up and running. Our expertise sets us apart from any other security provider as we uniquely integrate best international theoretical and practical know-how for planning and delivering major events in Transport, Security, City Operations and Event Services with our innovative product range to deliver dramatic improvements in operational efficiency, security, revenue collection and fan engagement. With a range of new products and services to meet the rapidly changing demands in the post-covid era S2|FOAMHAND can be contacted as at info@foamhand.com for a full demonstration.

SailGP is racing redefined. The sport’s pinnacle league, SailGP was established in 2018 and is headquartered in London and New York. The annual, global championship aims to Race for the Future by showcasing the power of nature and accelerating change.

The fan-centric, inshore racing takes place among the sport’s top athletes in some of the most iconic harbors around the world, and offers the sport’s largest monetary prize of $1 million. Rival national teams battle it out in identical supercharged F50 catamarans, engineered for intense racing at electrifying speeds exceeding 60 mph/100 kph.

In 2020, SailGP set a new standard as the first climate positive sports and entertainment property, and began delivering actions and innovations that advance the global adoption of clean energy. Underpinning the organization’s purpose-driven agenda is a diversification of the league, with the goal of immediately progressing gender equity and racial inclusivity.

Super League Triathlon (SLT) is the world’s premier swim-bike-run Series, pitching the very best athletes against each other in quick and exciting race formats in fantastic destinations across the globe.

SLT was born in 2017, the brainchild of sporting entrepreneur Michael D’hulst, four-time triathlon World Champion Chris McCormack and tech investor Leonid Boguslavsky, with the aim of turning a traditionally participation driven sport into an immersive spectator experience.

Unpredictable outcomes and short, sharp made for TV and digital formats have established Super League as the most thrilling triathlon offering in the market and attracted the world’s greatest triathletes to compete in front of global audiences.

In 2020, Super League innovated further with the launch of the SLT Arena Games, a pioneering tech driven hybrid of in real life and virtual racing that further cemented the company’s position as the sport’s most dynamic brand.

SLT is set to expand rapidly in 2021, with more races in an extended number of destinations including events in major cities.

Virtual Federation Partner Athletics is one of the world’s most ancient sports which has continued to adapt through the centuries, offering a dynamic, life-enhancing sport.

Athletics disciplines are among the oldest of all sporting competitions known to mankind, with ‘walk, run, jump, throw’ the natural and universal forms of human physical expression.

With more than 3,4 million athletes and as the #1 Olympic sport, World Athletics is the international governing body for the sport of athletics. It is comprised of 214 member federations from six areas: Africa, Asia, Europe, North America and the Caribbean, Oceania and South America.

The vision of World Athletics is to use the power and accessibility of athletics and athletes to create a healthier and fitter world. The mission of World Athletics is to grow the sport of athletics and make it relevant in people’s lives and in the lives of their communities.

The World Athletics Series (WAS) is made up of seven of the most visible global athletics events which are designed to bring unique experiences to life and to host the world’s best athletes and inspire international audiences.

The biennial World Athletics Championships is the jewel of our World Athletics Series of events which also includes indoor, U20, relays, cross country, race walking and road running during a four-year cycle of World Championships and/or Cup events for each of these types of competition.

The marketing potential of each edition of the World Athletics Championships is excellent with only the Olympics and the FIFA World Cup bigger in terms of global reach and impact. The next World Athletics Championships will be hosted in Eugene, USA (2022) and Budapest, Hungary (2023).

USA Destination Strategic Partner The Florida Sports Foundation, a 501(C) 3 non-profit corporation, is the official sports promotion and development organization for the State of Florida. It is charged with the promotion and development of professional, amateur, recreational sports, and physical fitness opportunities that produce a thriving Florida sports industry and environment. With a seemingly endless list of sporting ventures and venues, the Florida Sports Foundation strives to promote Florida’s unique sports industry. The Foundation’s staff is dedicated to serving the needs and interests of Florida’s sports community and assists with all questions concerning Florida sporting activities.

COME PLAY IN FLORIDA

Strategic Destination Partner Wonderful Copenhagen is the official tourism organisation of the Capital Region of Denmark, working to promote and develop both leisure and business tourism and attract major events.

Branding Partner Sport Event Denmark is the national sporting event organization which core business is bidding for and hosting world class sporting events, such as World- and European Championships as well as important political sports congresses.

Sport Event Denmark collaborates closely with national federations and host cities from the bidding phase over the staging to the evaluation of the events.

Sport Event Denmark offers both financial support and consulting services to the organizers.

Sport Event Denmark is viewed as a credible and trusted partner in the world of sport. During the last 10 years Sport Event Denmark has developed an exciting portfolio of more than 300 international sporting events. Sport Event Denmark is one of the leading countries in terms of hosting world class sporting events and ranked as no. 12 globally according to the annual nations index (Sportcal).

Strategic Partners

Media Partners

Adam Soroka

Ben Avison

Managing Director

Conference Director

T +44 (0)203 675 9531

T +44 (0)203 675 9530

E adam.soroka@cavendishgroup.co.uk

E ben.avison@cavendishgroup.co.uk

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