FUTURE DIGITAL TWIN
Simone Kranendonk: “At the ETCA campus, we have everything we need to make a real impact on the energy transition” Liaison manager Simone Kranendonk took on the exciting challenge of getting innovative companies to work together in one campus. ‘With this unique initiative in the industry, we explore new avenues to make an impact in the energy transition. If we want to accelerate, we need to prioritize the common goal and drive viable opportunities together’.
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t is only just over a year since the former Shell Technology Centre Amsterdam transformed into the Energy Transition Campus Amsterdam (ETCA). For decades, Shell professionals have worked here on new technology development and energy solutions, and today is no different, only with an updated approach.
Shell created the Energy Transition Campus Amsterdam with the belief that no company can make the transition to cleaner energy alone, the reason why collaboration is key. At the official opening event in June 2022, ETCA kicked off the campus concept with the impressive announcement of 14 innovative companies stepping in as so-called ‘ETCA members’: all eager to find synergies in an open innovation
Picture of the ETCA Building + Our mission: Solving the world’s biggest energy challenges through collaboration, technology and innovation in one single campus.
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campus. Since then, the number of ETCA members has only grown. With her background in political science, Kranendonk knows what it takes to break through traditional barriers and get to decision making. In her role, she works together with the different companies, Shell R&D groups, and local partners. As an experienced
