Museum Naming Opportunities

MUSEUM NAMING OPPORTUNITIES MUSEUM NAMING OPPORTUNITIES

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who we are The first museum of its kind in Los Angeles, the Cayton Children’s Museum taps into the power of the arts and play to inspire bold and generous thinking, spark human connection and ignite social change for a kind and more equitable world.

With 21,000 square feet of open-ended play, handson exhibits, art studios, a theatre, public art gallery, multipurpose rooms, and a robust calendar of arts and cultural programming, the Cayton is a playground for visitors to put core universal values into practice so they can discover their potential, perspective and purpose.

But the Cayton is so much more than play.

We are a place of gathering; a place for cultural and interpersonal exchange. We build character, through the act of sharing, learning and challenging one another. We are a reminder to parents that there is still a big kid inside, and life lessons can always be learned. We are an institution that sparks understanding and breaks down walls to remind us of the things that make us similar, not different.

THE CAYTON IS A PLACE FOR EVERYONE.

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common spaces • Welcome Lobby • Gift Shop • Celebration Sphere Our communal and multipurpose spaces help shape the Museum.

Our Welcome Lobby and Gift Shop are the book ends of the Cayton adventure, providing visitors with a first and lasting impression. While our Celebration Sphere is just that—a place for celebration, ceremony, commemoration and conversation.

These are the spaces that allow our Museum ambassadors, teaching artists and educators to connect with visitors, moving beyond the transactional to opportunities for real human kinship and friendship.

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WELCOME LOBBY The Welcome Lobby at the Cayton is our book’s cover, inviting visitors, young and old, to explore what’s inside and find their story. Designed by a team of award-winning architects, it’s a sight as much as it is the start of the visitor experience.

Industrial and understated, our lobby is a point of transit and gathering, exit and entry, for hundreds of thousands of visitors from around our neighborhood, city, country and globe. It’s a place where families meet, where hellos and goodbyes are exchanged, where anticipation bubbles and where children learn patience and respect. Most importantly, at the heart of the Welcome Lobby is inclusiveness. It provides an opportunity for us to check bias and intolerance at the door and open our minds to new experience, connection and perspective. It’s an opportunity for our children to recognize that we don’t all come from the same backgrounds, abilities and means, as they stand in line next to a family from East Los Angeles who is visiting a Museum for the first time thanks to our Access Initiative. It provides a teaching moment when students from very different parts of the city have to share space before going inside.

The Welcome Lobby at the Cayton is welcoming to each of us, and it honors the diversity and difference in all of us.

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GIFT SHOP Joined by the Welcome Lobby is the Cayton’s signature GIFT SHOP. While it looks and feels like any other gift shop, it represents much more than that.

Highly curated and thoughtfully imagined, the GIFT SHOP at the Cayton provides yet another opportunity for us to build character in all of our visitors.

Costumes give children an opportunity to build confidence, by putting themselves in the shoes of a first responder, veterinarian or a superhero. Art kits, tools and coloring books that explore social injustice, encourage them to continue using art as a mechanism for change. Gifts that give back teach our visitors about the importance of compassion and generosity. Everything you will find was brought here with intention and purpose.

Located at our Grand Exit, the GIFT SHOP is solely an extension of the Cayton, providing more opportunity for children and families to practice being their best selves beyond our doors.

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celebration sphere Apart from the exhibits, our two multipurpose rooms are the most versatile and functional spaces in the Museum. The counterpart to the named S. Mark Taper Foundation Brilliant Blue Room, the aptly named Celebration Sphere is beating with activity even on the Museum’s slower days.

During the summer, winter and spring, it hosts our signature Camp Cayton and arts education classes, geared toward crawlers up to 9 years old. On weekends, it lives up to its name as the backdrop for children’s birthday parties, anniversaries, baby showers and more.

The room sees thousands of students each year for field trips that combine the creative power of arts enrichment and immersive play—50% of which are from Title 1 schools, the highest-need schools in the Los Angeles community. And when the doors close to little visitors at the Museum, it lights up with conversation and community for meetings, workshops and convenings.

Similar to the S. Mark Taper Foundation Brilliant Blue Room—named by ­one of the oldest and most iconic funders in Los Angeles—your name will be mentioned in conjunction with its use in every communication, rental and activity. When you name this space, you are gaining a stage for altruism.

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communal spaces Naming of these public space makes you one of our most significant and important donors. As we embark on our very first year of operation in our new home, your support is vital to our health and sustainability.

As one of our largest underwriters, you will get:

• A blade of grass in the Generosity Garden at one of the highest levels of recognition

• Naming acknowledgment on glass wall or with high visibility

• Recognition on above signage for 20 years

• Naming mention every time the space or • Recognition on Alcove signage, located across room is used in Museum communications and from the Generosity Garden in the main marketing entrance—which hundreds of thousands of visitors pass by each year to enter the Cayton • Acknowledgement on our Annual Donor Wall at the Grand Exit of the Museum, which every visitor must pass in exiting the Museum

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art spaces • Art Studio I • Art Studio II • Public Art Gallery

• Mural Walls

The Cayton’s art studios, gallery and mural walls provide the canvas, the vehicle and the foundation for which arts programming is delivered and come alive in the Museum, sparking creativity, big ideas and human connection. Each day they are programmed with art projects, classes and workshops that teach us how to play, live, connect and serve in community, while empowering us to become agents for change.

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ART STUDIO I Our Art Studio I is the Cayton’s most pivotal instrument for creative consciousness.

This studio houses much of the Museum’s daily arts and curated programming, classes and workshops.

It’s where students collaborate for a “make and take” project while actively learning about social responsibility during a field trip. It’s where little imaginations start to blossom as toddlers explore new cities through smells and textures in Cayton Classes. It’s where our teaching artists meet to design their curriculums and exchange stories about the interesting ways children applied their lessons that day.

All of the values of the Cayton are embodied in Art Studio I—it’s our Plaza de Armas, our beating heart.

And it’s art in and of itself, always evolving, changing and reawakening with the young artists, families, conversations and teachings that happen inside of it.

From visual to performance to literary, arts programming courses throughout the Cayton, taking on many forms and expressions. But it’s our art studios that set the rhythm for the entire Museum.

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ART STUDIO II Sitting just beside Art Studio I, Art Studio II is the smaller of the sister art studios, but equally as impressive.

On days where the Cayton is teeming with life, you will find much of our arts programming in Art Studio II. But what makes this studio the crown jewel of the Cayton is what goes on inside: an opportunity for babies to go wild. Art Studio II is home to our signature Art Crawl, an experience no less enjoyable for spectators as it is for little visitors.

In an Art Crawl, babies and toddlers strip down to their onesies or diapers amid a white room packed with bowls of edible, vibrant paint, along with sponges and brushes of all sizes. Soon the room and all of the participants in it turn into the canvas, creating a one-of-a-kind masterpiece every time.

When it’s over, the room is hosed down, paint flows down the drains, and Art Studio II awaits its next group of creators.

As much fun as is had here, an Art Crawl and all of the activities that make up Art Studio II are important tools for learning. This is the creative control center where crawlers and early walkers start to develop their senses, learn social cues, build confidence and begin making their own decisions. It’s here that our youngest Caytonians realize that they are individuals with their own imaginations, feelings and ambitions, who are in charge of their own destinies.

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public art gallery Art galleries have long been a springboard for unknown and emerging artists, showcasing art works that may otherwise have never been noticed, examined or brought into mainstream consciousness. What the traditional art gallery does for talent however, the Public Art Gallery at the Cayton will do for social change: bring attention to it, ignite discussion and mobilize young people into action.

Spanning roughly 500 square feet across the back of the Museum through to the Mural Walls and leading to our art studios, our Public Art Gallery will be home to our Visiting Artist Series, temporary exhibitions and new social and creative experiments that provoke thought, conversation and solutions.

The space will be programmed throughout the year, however we will leave windows of opportunity to respond to timely issues that affect our children, communities and planet in the moment.

Displaying art works and exhibitions in an open layout without doors or borders, our Gallery quite literally removes all barriers to entry so that every visitor, artist and future activist can find meaning and purpose in it.

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mural walls The Mural Walls at the Cayton do not have any one permanent home. They live and breathe throughout the space, unconfined, surfacing and materializing wherever the artist envisions it.

The nucleus of our Mural Walls starts near the Art Studios and spirals through to the Public Art Gallery.

They will be a drawing board for all mediums of art and art styles, brought to life by visiting artists, community-based art projects, commissioned art works and sponsored pop-ups, with the intention of sparking curiosity, reflection and connection around issues that affect us all.

Our Mural Walls will represent something different for everyone, interpreted through the lens of each visitor’s perspective and life experience, and shared for the purpose of changing and opening up our world views.

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ART SPACEs Naming of one of these dedicated spaces makes you As one of our largest underwriters of the arts, you a public advocate and ambassador for the importance will get: of arts education in childhood development.

You become a community voice for artistic and • Naming acknowledgment on glass wall or with high creative expression, aligning yourself with leading visibility philanthropists across Los Angeles.

• Recognition in Alcove signage, located across from the Generosity Garden in the main entrance—which hundreds of thousands of visitors pass by each year to enter the Cayton

• A blade of grass in the Generosity Garden at one of the highest levels of recognition • Recognition on above signage for 20 years • Naming mention every time the studio or space is used in Museum communications and marketing.

• Acknowledgement on our Annual Donor Wall at the Grand Exit of the Museum, which every visitor must pass in exiting the Museum

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core exhibit wings • REACH FOR__ • LAUNCH YOUR__ • TOGETHER WE__

• REFLECT ON__ • LET’S HELP__ (RESERVED)

The Cayton is made up of five core exhibit wings, which all work fluidly and in concert with one another to give visitors an opportunity to practice the core universal values that join all of humanity. Each exhibit is a piece of the puzzle that when complete, provides the core teaching of that core exhibit wing.

But even when complete, they are not. Each wing is the start of a sentence that is left open-ended for our visitors—the final link—to complete as they discover the wonder of the Cayton and their purpose in the world.

Our Animal Hospital sponsored by VCA and Community Market & Café, together, teach our young visitors about each of our contributions to community and society in LET’S HELP__.

Moving Mountains and the Team Waterworks table encourage visitors to work together to achieve bigger things in TOGETHER WE__.

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reach for__ (CORE EXHIBIT WING)

This wing teaches us the importance of reaching further and aspiring for more. Here our visitors meet challenge, teaching them about adversity and that it requires self-love, patience and perseverance to overcome it. It is an important reminder to always keep our eyes and minds open, so we see things beyond our own perspectives and prejudices.

This wing encompasses the Cayton’s signature landmark, the Courage Climber. Visitors crawl up one of several entry points into a canopy of mesh ropes that offer aerial views of the entire Museum through different vantage windows. Each vantage window offers a new perspective of the Museum, showing climbers that things don’t always look the same depending on where you stand. Climbers can safely reach each level based on their skill and ability, and work toward greater heights each visit.

REACH FOR__shows us that it takes courage to go outside our comfort zones. We learn that we will all fall, and we will all experience failure. But what’s important is that we get back up again.

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launch your__ (CORE EXHIBIT WING)

This wing teaches our youngest visitors to push beyond and find their limits.

This exhibit wing is a safe space designed to help babies and toddlers practice newfound skills.

From crawling to walking to their first words, little visitors discover what they are capable of and build confidence with each step. As you gaze upward, you can see our giant Skyscape mobile—a flock of flying shapes that combine color, movement and light to stimulate young minds and senses.

Also made up of our Family Lounge and Nursing Room, this wing offers a discrete space where families can gather and find comfort.

LAUNCH YOUR__celebrates the discovery that is possible at every age, and the moments and milestones that shape who we will become.

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together we__ (CORE EXHIBIT WING)

This wing teaches us that there is strength in unity.

In this exhibit wing, we can build, move, grow and explore on our own, but when we work with others, we can achieve things bigger than we ever imagined.

As we turn droplets into fountains, shape habitats, blow giant bubbles, inspire one another and make choices not just for our own personal benefit, but for that of our communities, we discover the true, untapped power of working together.

In TOGETHER WE, we discover that we need each other, and that the whole is greater than the sum of its parts.

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reflect on__ (CORE EXHIBIT WING)

This exhibit wing is essentially the yin to the Cayton’s yang. We learn here that it is only when we slow down, listen and practice being still, that we can observe the world around us. It invites our active and energetic visitors to slow down, encouraging balance, self-reflection and vulnerability.

Here you will find exhibits like our Wishing Wall—a sacred space where we share our thoughts, hopes and wishes for our friends, families and those we have never met. It allows visitors to learn the power of giving back and how they can make a difference as a family. Providing another mechanism to embolden youth on social justice issues, the Wishing Wall is an opportunity for us to work with community organizations, agencies and artists to produce “take action” activities such as assembling kits for the homeless, organizing family beach clean-ups, and welcoming foster families for a day at the Cayton.

REFLECT ON__is a culmination of the Cayton’s commitment to support families on their own journeys to engage, explore and feel.

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core exhibit wings Naming of a Core Exhibit Wing makes you critical to our mission and vision to inspire young people to become the best version of themselves. You become core to our message and are prominently acknowledged in the very areas where children and families are playing their way to a better world.

As one of only five underwriters, you will get: • Lead naming acknowledgement in core exhibit wing signage

• A blade of grass in the Generosity Garden at the highest level of recognition • Recognition on above signage for 20 years

• Naming mention every time the wing is used • Recognition in Alcove signage, located across in Museum communications and marketing. from the Generosity Garden in the main entrance—which hundreds of thousands of • Acknowledgement on our Annual Donor Wall visitors pass by each year to enter the Cayton at the Grand Exit of the Museum, which every visitor must pass in exiting the Museum

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museum naming finacials WELCOME LOBBY $500,000 The Welcome Lobby is every visitor’s first impression of the Cayton. Thoughtfully designed by award-winning architects as an inclusive space to be shared by all, it serves as a meeting place for families and friends, old and brand new.

With this opportunity, your name will become a standard greeting for each visit to the Cayton.

LAUNCH YOUR_ $1,000,000 The watchword for this wing is growth. Encompassing Climb and Grow, the Family Lounge and our Skyscape mobile, this is where babies find a safe place to bloom and toddlers reach for the sky. This is where they find their sure footing and decide where their journey will take them first.

REACH FOR_ $1,000,000 GIFT SHOP This wing is the place for perseverance. Home to our $500,000 signature landmark, the Courage Climber, this is where little Our signature gift shop is a meticulously curated collection visitors learn that failure is just a word for one of the steps to of gifts that give back and impart our visitors with a lasting success. This wing calls for the name of a tenacious someone tangible artifact of Cayton values. As it is located at our Grand who nevertheless persisted.

Exit, choosing to name this space is signing your name to the REFLECT ON_ final page in each visitor’s book of memory. $1,000,000 CELEBRATION SPHERE The touchstone of this wing is balance. This is where our $500,000 busy little visitors slow down, look at the world around them, This versatile room is the powerhouse of the Cayton. It hosts and contemplate how they each nourish and serve each everything from Camp Cayton to workshops to birthday other. parties, meetings to anniversaries to field trips. This is the room that never sleeps. The name that graces this room will TOGETHER WE_ be celebrated right along with every new party, every new $1,000,000 activity that finds home in the space.

The keystone of this wing is unity. Housing over a half a dozen exhibits, including the perennial favorite Teamwork Waterworks, visitors learn to work together to achieve as a community in this wing. This wing would be well-served by the name of a doer; a leader who makes things happen.

ART STUDIO I $1,000,000 The big sister of our two art studios, this is where students collaborate and where teaching artists impart inspiration and wisdom. The room constantly evolves, always setting the pace for the rest of the museum. The donor who names this studio names our beating heart.

ART STUDIO II $500,000 This is home to our signature Art Crawl, the spot where babies first experience the artistic freedom to go wild with paint and color. This is the room where new little artists awaken.

PUBLIC ART GALLERY $500,000 This space of roughly 500 square feet traversing the back of the museum is where the cream of Cayton floats to the top.

With the open layout and broad wingspan, this is where the social creative experiment of Cayton is accessible to every visitor to enjoy and engage with.

MURAL WALLS $500,000 This space of roughly 500 square feet traversing the back of Envisioned to be a drawing board for our art community, these walls are located throughout the museum and will adapt to the needs of each visiting artist, project, or pop-up.

This is a space to sponsor your signature style, to lend a brightly colored megaphone to something beautiful that you want to see more of in the world.

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thank you All public programming and community access initiatives are annual underwriting opportunities and are recognized in Museum signage, publications and communications. Annual donors over $100,000 are also acknowledged on a “blade of grass” in the Generosity Garden. Capital campaign pledges for naming of public spaces, studios and wings, can be made over five years and are acknowledged on Museum signage, as well as a “blade of grass” in the Generosity Garden.

To learn more about underwriting opportunities or to schedule a tour, please contact: Carly Harrill Chief Advancement Officer charrill@caytonmuseum.org (424) 416-8327 Esther Netter Founder & CEO enetter@caytonmuseum.org (424) 416-8332

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