TABLE OF CONTENTS Creative Brief
2
Competitive Analysis
3
Competitive Chart
7
User Personas
8
Site-Map 11 Homepage 15 Login 17 Movie 19 Trailer 21 DVD 23
CREATIVE BRIEF Background The movie website is called RottenTomatoes. It exhibits the movies’ rating, movies’ trailers, movie streaming and celebrity information. Target Audiences -Movie lovers -People who love go to movie theatres -Age 15 to 80
Support Statements Show the movie trailer before you rent the movie or buy the tickets. Tone Environmentally-friendly, reduce long lines. Creative Considerations Layout and function and user experience.
Objectives RottenTomatoes has good infomration that can check it out. Obstacles If people want to add the movie on a wish list or want to rate the movie, they must become a member of RottenTomatoes.com
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COMPETITIVE ANALYSIS
FANDANGO WEBSITE 4
COMPETITIVE ANALYSIS
IMDb WEBSITE 5
COMPETITIVE ANALYSIS
MOVIEWEB WEBSITE 6
COMPETITIVE ANALYSIS
NETFLIX WEBSITE 7
COMPETITIVE CHART
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Fandango
IMDb
MovieWeb
Netflix
iPhone App
YES
YES
NO
YES
Becoming Members
YES
YES
YES
YES
Rating Movie
NO
YES
YES
YES
Review
YES
YES
YES
YES
Trailer
YES
YES
YES
NO
Buy Ticket
YES
NO
NO
NO
Watch Instant
NO
NO
NO
YES, Member only
Movie Nagivator
Top
Below the Search Box
Top
Top
Cast
Photo, info, movie
Photo, info, trivis, movie
Photo, info, comment, movie
Movielist
USER PERSONA #1 Jesse Smith Environmental Engineer 30 years old Jesse has always had a love to know how things work. He has a BA and a Master’s in mechanical engineering. In his free time, he loves to relax in his fancy condominium in Bellevue. Also he likes to go workout three times a week to keep in shape. He likes to hangout with friends at Seattle Mariners/ Seahawks games during the weekend. Plus, he loves to use his smartphone to stay connected to the Internet.
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USER PERSONA #2 Kina McDonald Software Developer 24 years old Kina is a computer nerd from Portland, Oregon. She lives with her sorority sisters in an apartment. She knows how to solve just about any computer problem. She volunteers at a Boys’ and Girls club to teach kids computer skills. She likes to go camping with her family during the summer. Her hobby is to spend time on the computer and playing video games. She likes to bake dessert especially sugar cookies.
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USER PERSONA #3 Ross Springfield Garfield High School Student 16 years old Ross is a student attending Garfield High School in Seattle. He is a highly active president of his class. He is very athletic in high school sports. He looks forward to playing for the Boys Lacrosse team during the spring session. He has a younger brother and sister. He often babysits them while his parents are out for the weekend. Also, he easily focuses on his homework/project before the due date.
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SITE-MAP
12
WIREFRAMES HEADER
LOGO MOVIE
DVD
CELEBRITIES
ICONS NEWS
CRITICS
FLASH
MOVIE RATE CELEBRITIES
TRAILER
SHOWTIME/TICKET SITE LINK 13
WIREFRAMES LOGO MOVIE
ICONS
HEADER DVD
CELEBRITIES
NEWS
CRITICS
HEADER
IMAGE
BODY HEADER Ad adhuiti libunu constalatius comnem ips, condicit; no. Oremenat peritre furortus, nocuppl. BODY HEADER
IMAGE
IMAGE
Mae auctat. Senit itius, quam imis apes? Dionons ulicit. Oc, meis. Andem veres ad re recurbi clem et, C. Ublinatum. Ad fata re tem Rommovero maiorti BODY HEADER
SITE LINK 14
MOVIE RATE
WIREFRAMES HEADER
LOGO MOVIE
IMAGE
DVD HEADER TRAILER
ICONS
CELEBRITIES
TICKET
NEWS
CRITICS
NETFLIX
RATED Sus vilici publique intem demuritatque nique publia denatiaed Casta quid alarior audacii cae nostela bempore estem audam audellaritam ocum se num inatus adhum pra traet; Catus inare idit; inaris virte forehen tebusul untius, unihilis. Alaris. Cepere nontium incla nostatis tem pulicaecur, constinatum te, or quem noteri coneque com
MOVIE RATE
SITE LINK 15
SCREEN VIEW - HOMEPAGE
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OVERVIEW - HOMEPAGE login | register
MOVIE
DVD
CELEBRITIES
NEWS
CRITICS
THE HUNGER GAMES WATCH THE TRAILER
CELEBRITIES TOP BOX OFFICE
CELEBRITIES
ZIP CODE
Fast & Furious 6 The Hangover Part III Epic Before Midnight We Steal Secrets: The... Fill the Void A Green Story
NEWS
View All
GO
OPENING 73% 21% 63% 97% 88% 83% 17%
View All
Jennifer Lawrence
ANY MOVIES
May 24 May 23 May 24 May 24 May 24 May 24 May 24
Ice Age: Continental Drift 3 minutes 33 seconds Added: Dec 21, 2010
HIGHEST RATED: 94% Winter's Bone LOWEST RATED: 34% The Burning Plain
Brave 2 minutes 5 seconds Added: Jun 29, 2011
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SCREEN VIEW - LOGIN
18
OVERVIEW - LOGIN login | register
MOVIE
DVD
CELEBRITIES
LOGIN IN
NEWS
REGISTER
USER
SIGN UP
LOGIN WITH FB
THE HUNGER GAMES PASSWORD
I DON’T HAVE FACEBOOK
GO
WATCH THE TRAILER
REMEMBER ME FORGET YOUR PASSWORD?
TOP BOX OFFICE
CELEBRITIES CELEBRITIES
Fast & Furious 6 The Hangover Part III Epic Before Midnight We Steal Secrets: The... Fill the Void A Green Story
NEWS
View All
GO
OPENING 73% 21% 63% 97% 88% 83% 17%
View All
Jennifer Lawrence
ANY MOVIES ZIP CODE
CRITICS
May 24 May 23 May 24 May 24 May 24 May 24 May 24
Ice Age: Continental Drift 3 minutes 33 seconds Added: Dec 21, 2010
HIGHEST RATED: 94% Winter's Bone LOWEST RATED: 34% The Burning Plain
Brave 2 minutes 5 seconds Added: Jun 29, 2011
Help | About | Jobs | Critics Submission | API | Licensing | Mobile Copyright Flixster, Inc. All rights reserved. Copyright Policy | Privacy Policy | Terms of Service | Ad Choices
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SCREEN VIEW - MOVIE
20
OVERVIEW - MOVIE login | register
MOVIE
DVD
CELEBRITIES
NEWS
THE HUNGER GAMES (2012) TRAILER
IMAGE
TICKET
MOVIE INFO Every year in the ruins of what was once North America, the evil Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which "Tributes" must ďŹ ght with one another until one survivor remains. Pitted against highly-trained Tributes who have prepared for these Games their entire ... More PG-13, 2 hr. 22 min. Drama, Mystery & Suspense, Science Fiction & Fantasy Directed By: Gary Ross Written By: Suzanne Collins, Gary Ross, Billy Ray In Theaters: Mar 23, 2012 Wide Lionsgate
WANT TO WATCH
CRITICS
TOP BOX OFFICE OPENING 86% 21 Jump Street $36.3M 57% The Lorax $22.8M 51% John Carter $13.6M 26% Project X $4.0M 30% Act of Valor $3.7M 0% A Thousand Words $3.6M 54% Safe House $2.7M 42% Journey 2: $2.4M The Mysterious Island 45% Casa de mi padre $2.3M 26% This Means War $2.1M CERTIFIED FRESH IN THEATERS 100% 99% 96% 95% 94%
This Is Not a Film A Separation Pariah The Kid with a Bike Once Upon a Time in Anatolia
Feb 29 Dec 30 Dec 28 Mar 16 Jan 04
CAST
NOT INTERESTED
In Theaters | Top 50
Jennifer Lawrence
Liam Hemsworth
Josh Hutcherson
Elizabeth Banks
Help | About | Jobs | Critics Submission | API | Licensing | Mobile Copyright Flixster, Inc. All rights reserved. Copyright Policy | Privacy Policy | Terms of Service | Ad Choices
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SCREEN VIEW - TRAILER
22
OVERVIEW - TRAILER login | register
MOVIE
DVD
CELEBRITIES
NEWS
THE HUNGER GAMES (2012) TRAILER
IMAGE
TICKET
NETFLIX
MOVIE INFO Every year in the ruins of what was once North America, the evil Capitol of the nation of Panem forces each of its twelve districts to send a teenage boy and girl to compete in the Hunger Games. A twisted punishment for a past uprising and an ongoing government intimidation tactic, The Hunger Games are a nationally televised event in which "Tributes" must ďŹ ght with one another until one survivor remains. Pitted against highly-trained Tributes who have prepared for these Games their entire ... More PG-13, 2 hr. 22 min. Drama, Mystery & Suspense, Science Fiction & Fantasy Directed By: Gary Ross Written By: Suzanne Collins, Gary Ross, Billy Ray In Theaters: Mar 23, 2012 Wide Lionsgate
WANT TO WATCH
CRITICS
TOP BOX OFFICE OPENING 86% 21 Jump Street $36.3M 57% The Lorax $22.8M 51% John Carter $13.6M 26% Project X $4.0M 30% Act of Valor $3.7M 0% A Thousand Words $3.6M 54% Safe House $2.7M 42% Journey 2: $2.4M The Mysterious Island 45% Casa de mi padre $2.3M 26% This Means War $2.1M CERTIFIED FRESH IN THEATERS 100% 99% 96% 95% 94%
This Is Not a Film A Separation Pariah The Kid with a Bike Once Upon a Time in Anatolia
Feb 29 Dec 30 Dec 28 Mar 16 Jan 04
CAST
NOT INTERESTED
In Theaters | Top 50
Jennifer Lawrence
Liam Hemsworth
Josh Hutcherson
Elizabeth Banks
Help | About | Jobs | Critics Submission | API | Licensing | Mobile Copyright Flixster, Inc. All rights reserved. Copyright Policy | Privacy Policy | Terms of Service | Ad Choices
23
SCREEN VIEW - DVD
24
OVERVIEW - DVD login | register
MOVIE
DVD
CELEBRITIES
NEWS
CRITICS
UPCOMING DVDs
DVD
NEXT WEEKS
NEW ON DVD DVD FINDER - select a score range -
- select rating -
100% 100% 93% 75% 34% 30% 22% 18% 0% -
The Loving Story The Grass Is Greener Lore Father Goose Dark Skies The Numbers Station 6 Month Rule Aroused Generation Um... The Dark Command More
THE WEEK AFTER THAT
The ABCs of DEATH
Beautiful Creatures
Cloud Atlas
98% 80% 80% 76% 76% 47% 44% 41% 26% 20%
Brooklyn Castle Warm Bodies Eden Dead Man’s Burden It’s a Disaster Bullet to the Head The Last Ride 3, 2, 1...Frankie Go Boom Escape From Planet Earth 3D Identity Theif More
MOST ANTICIPATED
The Last Stand
Parker
Side Effects
93% 80% 59% 58% 47% 34% 26%
Lore Warm Bodies Oz the Great and Powerful Snitch Bullet to the Head Dark Skies Escape From Planet Earth 3D
Help | About | Jobs | Critics Submission | API | Licensing | Mobile Copyright Flixster, Inc. All rights reserved. Copyright Policy | Privacy Policy | Terms of Service | Ad Choices
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