Populating Channels
The Purpose of Social Media Relationships. Period. •You can have 500+ fans on Facebook, but if there are no Likes or Shares by your audience, you are not hitting the mark. • • • •
Sharable content Questions Surveys Photos and videos
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Popular Messages What to post: • Appropriate humor • Short videos • Questions • Request for opinions • Witty comments • Motivational quotes • Birthday wishes • Milestone commemorations • Audience achievements • Photos • #hashtag-a phrase or acronym that best describes your message
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Managing Good News Seek engagement. Give your audience something they can use • Answer questions posed by yourself or others • Send people to your website from social media • Write stories about customers and their use of your products and services • Ask questions for a response from the audience • Adapt your content strategy over time
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Managing Good News Give your audience something they can use • Be honest • Be creative and unique • Use appropriate humor • Provide good content • Give public thanks • Update frequently
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Managing Bad News Crisis communication or negative press via social media •Identify level of awareness of the “crisis” •Identify level of response to the “crisis” •Reach out to influencers •Monitor posts for damage control •Consider the time allowed for sending the message •Select spokesperson/voice depending on situation •Know when to step in and when to ignore it
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Managing Bad News • Community Promise Federal Credit Union case study
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