July-August 2012 Georgia Communities First magazine by Community Bankers Association of Georgia

J U L Y • A U G U S T 2 0 12

Inside

• Highlights from the Leadership Division Convention & Mini-Trade Show • Mark Your Calendars for Fall Schools, Classes, and Conferences • Register Now for Webinars and Telephone Seminars • Finer Points

Don’t Miss CBA‘s th 44 Annual Meeting & Trade Show

Official Publication of the Community Bankers Association of Georgia

and 3rd Annual Georgia Bank Directors’ College

Member:

GEORGIA

Communities

FIRST

ON THE COVER: CBA’s 44th Annual Meeting & Trade Show and 3rd Annual Georgia Bank Directors’ College will be held at the end of August. See pages 2-7 for details!

FEATURES

page 1 Finer Points from ICBA President and CEO

J ULY/AUGU ST 2 012

page 10 Over $23,000 raised for Children’s Healthcare

page 15 3rd Quarter Compliance and 2012 Mastering HMDA seminar

INSIDE 1 Finer Points 2 44th Annual Meeting & Trade Show 4 Wall of Wine/Silent Auction 6 3rd Annual Georgia Bank Directors’ College 8 CBA Hosts Successful Leadership Division Convention 10 Children’s Healthcare and Peoples State Bank Honors Local Baseball Team 11 Guest Article - “Rethinking Loyalty Strategies to Retain Debit Cardholders” 14 Guest Article - “JOBS Act Increases SEC Registration and Deregistration Thresholds” 15 3rd Quarter Compliance and 2012 Mastering HMDA 16 Announcing CBA’s New Revenue Generating and Expense Control Solutions Series 17 Information Technology (IT) Security Conference 18 Register Now for Webinars 19 August Education Classes and Fall Schools/Conferences 20 Southeast Regional Subchapter S Bank Conference 21 Never Too Experienced to Learn and ICBA Certification Recipients

S tay c onne c ted Scan with your smartphone to view our website.

Community Bankers Association of Georgia 1900 The Exchange, Suite 600, Atlanta, GA 30339 (770) 541-4490 or (800) 648-8215 • Fax (770) 541-4496 www.cbaofga.com • cba@cbaofga.com

Carolyn Brown, President & CEO carolyn@cbaofga.com Steve Bridges, Executive Director of Legislative & Regulatory Affairs steve@cbaofga.com Donna Coutant, Education & Special Events donna@cbaofga.com Teresa Day, Receptionist / Administrative Assistant teresa@cbaofga.com Lindsay Greene, Vice President, Marketing & Member Services lindsay@cbaofga.com Amy Hellenga, Marketing Assistant amy@cbaofga.com Tammy Maass, CFO tammy@cbaofga.com Jodi Swilley, Vice President, Education & Professional Development jodi@cbaofga.com Andrea Teh, Marketing Designer Charlie Watts, Lobbyist Nick Wilborn, Operations Assistant nick@cbaofga.com Peake Wilson, Vice President peake@cbaofga.com

FINER

POINTS

Our Next Generation Call them community banking’s whiz kids. They’re energetic, smart and conscientious. They’re knowledgeable and mature beyond their young years. And just as reassuring, they see a bright future for themselves and for our industry. Meet the next generation of community bankers: Sarah Getzlaff, 30, Cameron Ohlendorf, 22, and Bobby Field, 17. In talking with these three young people, each living out a different stage of early adulthood, you encounter the brimming can-do mindsets and creative talents of the upcoming generation preparing to take over. Our industry is in good hands. And perhaps most promising, through these three young people’s eyes, with outlooks grounded by firsthand memories of the financial crisis, being a community banker still looks full of professional promise. These young people are neither intimidated by technology nor slaves to it. For them, effectively managing and adapting to technology will be essential for community banks’ ongoing success. But technology is also a means to a greater end, each of them agrees. Helping people matters most to them, an ideal that motivates all their professional goals. More than anything, they want and plan to make a difference in the lives of others and for their communities, to help make others’ dreams come true. Community banking has been a big part of their heritage and upbringing. After school, on holidays and during the summer breaks, each grew up working at a community bank where their father served as chief executive. They filed papers, wrote up loans and helped at the teller line, and over time their responsibilities steadily increased. “Just being involved and helping people out,” is how Bobby describes growing up at The Farmers Bank of Liberty in Liberty, Ill. “I never really thought of it as work,” says Sarah of her first days working part time at Security First Bank of North Dakota in Mandan, where she and her husband are raising a family. Today, Sarah is a CPA. Busy with varied responsibilities and duties, she works as executive vice president and chief operations officer at Security First Bank, a community bank owned by her grandfather and now her father, Jim Goetz. There she has helped start mobile banking, launch imaged statements and revamp the bank’s Internet banking service. “Everything needs to be as real-time as you can get it,” she offers. “Everybody wants everything now.” Cameron graduated from Illinois Wesleyan University with a degree in business administration and a concentration in finance in May. Shortly afterward, he started his first day as a community banker at First Community Bank and Trust in Beecher, Ill., a suburb of Chicago. By his second day on the job, he began helping to further establish a loanmanagement software program for the bank. Cameron says his father, Greg Ohlendorf, taught him, partly through example, how a community banker plays a large, integral role in life of a community, far more than simply taking deposits and making loans. A community bank, he says, is connected to everything within the community it serves. “I didn’t want to go to one of the big banks,” he adds. “Here we’re very involved with the community. That community involvement is why I came back.” Bobby is a junior in high school, where his friends sometimes gently tease him, as the local banker’s son, for his heartfelt advice about money management. “Mostly, I like to tell them to come to the Bank of

By Cam Fine, P r e s i d e n t & C E O , Independent Community Bankers of America Liberty and we’ll help them out,” he says. “We’ll be a friend for life.” Next summer, Bobby plans to attend college and major in finance with a minor in agricultural economics. Afterward, he plans to follow in the footsteps of father, Mark Field. “I love my community and I want to give back because it’s given so much to me,” he says. Sarah, Cameron and Bobby, each of whom is involved in social media and who seldom write a check to make a payment, don’t see any of our industry’s challenges as insurmountable. They agree that technology, and the array of products and services it enables banks to provide, helps create the customer experience for any service business, including community banking. For that reason, technology can’t be cumbersome. Asking a customer, for example, to print out a form on the Web, fill it out and fax it back is outmoded and out of touch from today’s marketplace, Sarah says. “You can’t wait until everyone else has it. You need to be proactive.” While the ongoing cost of system replacements and upgrades and the continual learning and adaptation that technology requires stress some community bankers today, these young people mostly see technology as solving problems more than creating them. Managed properly, technology should empower community banks to fully leverage their relationship banking strengths. “If your bank has [the right technology], I don’t see why you can’t compete with larger banks,” Sarah says. Part of building a strong future for our industry, however, should also involve fostering more awareness among young people about community banks and their special role, Sarah, Cameron and Bobby agree. Among their peers, there’s a general, unfocused awareness of community banks and what they do. Many younger people think that a “bank is a bank,” Sarah says. For Cameron and Bobby, their friends appreciate community banks, but that reality will have more meaning for them when first jobs, homes and families come along. “A lot of kids in my class—their mind is elsewhere,” Bobby offers. Promoting a strong future for community banks, they say, should involve educating more young people about the differences between community banks and megabanks, but it should also explain how people’s collective choices to have relationships with community banks can help economically sustain and invigorate their communities. Bobby is passionate that public schools should teach these lessons within a broader financial literacy curriculum. Sarah says ICBA’s Go Local awareness initiative encouraging people to spend and bank locally is a great resource to help community banks spread greater awareness, to young and old alike. Nevertheless, technology and educating the public aren’t issues that weigh down Sarah, Cameron or Bobby much. When they consider their professional futures, more than anything, assisting people in need and helping to make dreams come true, is why they’re excited to be, or in one case to become, community bankers. Helping people won’t become obsolete, they say. For these young people, community banking is positioned to endure and prosper. Bobby says he’s comforted knowing that his father has positioned The Farmers Bank of Liberty to last for a long time if it’s continued to run properly. And Sarah adds, “There are a lot of stubborn community bankers who believe in what they do, and they’re going to fight for it.” J u l y • A u g u s t 2 0 1 2 | Ge o r g i a C o m m u n i t i es Fi r s t | 1

44th Annual Meeting & Trade Show and 3rd Annual Georgia Bank Directors’ College

Sunday-Thursday, August 26-30, 2012 • Wild Dunes Resort, Isle Of Palms, SC

BA’s 44th Annual Meeting & Trade Show is fast approaching. This event features a dynamic lineup of speakers and events, great opportunities for networking, a trade show filled with vendors offering innovative financial products and services to assist community bankers – all at the award-winning Wild Dunes Resort in Isle of Palms, South Carolina! Spouses’ Program

Update on the Economy and Business Climate Jeffrey Rosensweig, Director of the Global Perspectives Program, Goizueta Business School of Emory University, Atlanta

Hot Topics from the Regulators

Sweetgrass Basket Weaving History and Workshop Complimentary to registered spouses/guests Tuesday, August 28, 2012 10:00 am – Noon Watch for more details. Scan here to register for the convention! 2 | www.cbaofga.com | July • August 2012

Gil Barker, Deputy Comptroller, Souther District, OCC, Dallas Thomas Dujenski, Regional Director, FDIC, Atlanta

“Proven Revenue Performance Attributes of Banks Built to Last”

Kevin Tweddle, Executive Vice President of Sales and Operations, Bank Intelligence Solutions, Fiserv, Atlanta

ICBA Report

“Dream Killers and Dream Makers” Jim “The Rookie” Morris, Raleigh, NC

“Enjoy the Ride” Steve Gilliland, Author, Mocksville, NC

Legislative Update Jerry Harrell, Partner, Martin Snow, LLP, Macon Stuart Walker, Partner, Martin Snow, LLP, Macon

William A. Loving, ICBA Chairman-Elect, President and CEO of Pendleton Community Bank, Franklin, West Virginia

Annual Meeting Tentative Agenda Sunday, August 26th 2:00 - 5:00 pm 4:00 - 5:30 pm

Annual Meeting Registration Dinner at Your Leisure CBA Board of Directors Meeting

Wednesday, August 29th

Monday, August 27th 7:30 am - 4:00 pm 3rd Annual Georgia Bank Directors’ College 2:00 - 5:00 pm Annual Meeting Registration 3:00 - 5:30 pm Exhibitor Set-Up 6:30 - 9:15 pm Welcome Reception & Dine-Around / Exhibits & Silent Auction

Tuesday, August 28th 7:45 - 8:30 am 8:30 - 9:00 am 9:00 - 9:30 am 9:30 - 10:25 am

10:00 am - Noon Spouses’ Program 11:00 - 11:45 am Hot Topics from the Regulators 12:30 pm Golf Tournament Evening Free

Dawn Breakers’ Session Continental Breakfast with Exhibitors / Silent Auction Opening General Session “Enjoy the Ride”

7:45 - 8:15 am Breakfast with the Exhibitors / Silent Auction 8:15 - 8:35 am CBA Officer Nominations / ICBA Report 8:35 - 9:20 am Update on the Economy and Business Climate 9:45 - 10:50 am “Proven Revenue Performance Attributes of Banks Built to Last” 10:55 - 11:54 am “Dream Killers and Dream Makers” Afternoon Free 6:30 - 7:00 pm Chairman’s Reception 7:00 - 9:00 pm Chairman’s Banquet / Awards

Thursday, August 30th Departures

Thank You to the Sponsors...

Platinum Harland Clarke • ICBA Silver Federal Home Loan Bank of Atlanta • Jones, Walker LLP Travelers Bronze Lee & Mason Financial Services, Inc. Mauldin & Jenkins Individual Events AloStar Bank of Commerce Hotel Key Cards & Name Badges BankSmart - Tuesday Break & Registration Packet BBVA Compass - Bottled Water

CenterState Bank Convention Program Computer Services, Inc. (CSI) Bank Directors’ College Breakfast & Tuesday & Wednesday Cash Prizes DeNyse Companies Convention Signage Diebold - Tuesday Breakfast & Newspaper iHelp Private Student Loan Program - Golf Tournament Lunch James-Bates-Brannan-Groover-LLP - Board Appreciation Reception PULSE - Keynote Speaker

ServisFirst Bank Board Appreciation Dinner & Promo Flyers in Session (2 days) SHAZAM - Convention Totes & Golf Tournament Hole Sponsor State Bank & Trust In Room Gift Delivery Stokes Lazarus and Carmichael Monday Night Dessert & Coffee Warren Averett, LLC Welcome Refreshments & Silent Auction Program Womble Carlyle Sandridge & Rice, PLLC - Wednesday Break

...and to the Exhibitors!

AaSys Group Banc Consulting Partners banc-Serv PARTNERS, LLC BankSmart Cash Transactions Computer Services, Inc (CSI) Consultants & Builders,Inc. CRS Data CSRA Business Lending

Dell SecureWorks Meyer Chatfield Compensation Advisors DeNyse Companies QwickRate First Data SHAZAM High Cotton USA Southwest Financial Services, Ltd. HME Correspondent Services The Corvus Group iHelp Private Student Loan Program Travelers ICBA Tyson Sign Company Jack Henry & Associates Vision Software Solutions Main Street Checks J u l y • A u g u s t 2 0 1 2 | Ge o r g i a C o m m u n i t i es Fi r s t | 3

Silent Auction returns with a new twist – Wall of Wine CBA’s popular Silent Auction will be held again this year at the 44th Annual Meeting & Trade Show and 3rd Annual Georgia Bank Directors’ College, August 26 – 30, 2012 at Wild Dunes Resort, Isle of Palms, SC. This fundraiser benefits CBA’s Political Action Committee (PAC) and Public Relations (PR) funds. The funds provide Georgia’s community banking industry a voice in state politics. CBA maintains the only state PAC working exclusively for Georgia’s community banks. Please support the fundraiser by donating to the Silent Auction. Popular items include electronics, artwork, collectibles, sports memorabilia/tickets, use of a condo or vacation property, children’s items, gift baskets, gift cards, home décor and more.

Donate now to participate in this fun event! This year, please participate in the CBA Wall of Wine. Here’s how it works: You donate wine (by the bottle, valued at $15 or more – no limit to the number of bottles you donate). During the Reception on Monday, August 27th, donated bottles will be wrapped to conceal the labels, and attendees will purchase a bottle for $25. Enjoy the surprise – you could end up with an outstanding Georgia wine or even a rare international wine, while benefiting a great cause.

Support CBA’s PAC/PR Fund by Donating to CBA’s Silent Auction! Contact CBA to make your donation or visit www.cbaofga.com.

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3rd Annual Georgia Bank Directors’ College Monday, August 27, 2012 • The Wild Dunes Resort, Isle of Palms, SC

n today’s environment, it is critically important for bank directors to be as knowledgeable as possible. The financial industry, while quite strong, continues to face challenges and opportunities. One of the keys to successfully meeting them is to have bank management and the directors fully informed of the issues, responsibilities, rules, and regulations. The CBA understands the critical need for ongoing director education and continues to be a leader in providing quality and timely programs for bank directors. We invite you to join your colleagues at this one-of-a-kind event. To learn more and to register, visit www.cbaofga.com or contact a CBA team member. Who Should Attend? Community bank board members, presidents, and CEOs would all benefit from attending. Continuing Education Credits are available to participants.

Agenda At-A-Glance 7:30 am Registration/Continental Breakfast 8:00 am Welcome and Introductions 8:15 am Overview of Program 8:30 am Economic Update 9:15 am Break 9:30 am “How Do Banks Succeed in this Environment?” David Kemp, President, Bankers Management, Inc., McDonough 10:15 am Break 10:30 am Hot Topics from Senior Officials, Atlanta FDIC Regional Office Noon Lunch 1:00 pm Hot Topics, Continued 2:15 pm Break 2:30 pm “Beyond Survival: Innovative Tools to Thrive in Today’s Markets” Dr. Thomas Parliment, Chairman/CEO, Parliment Consulting Services, Inc., Key West, FL 3:15 pm Closing Remarks 4:00 pm Adjourn 6:30 pm Annual Meeting Opening Reception & Dine Around 6 | www.cbaofga.com | July • August 2012

Featured Speakers Tom Dujenski, Regional Director, FDIC, Atlanta Tom Dujenski previously served as a Regional Director for the Dallas Region, prior to moving to the Atlanta Region in 2010. He oversees the FDIC’s bank supervisory activities in Alabama, Florida, Georgia, North Carolina, South Carolina, Virginia, and West Virginia. Tom holds an MBA from St. Bonaventure University, New York, and a Bachelor of Science Degree in Business Administration from State University of New York. David Kemp, President, Bankers Management, Inc., McDonough David Kemp is President of Bankers Management, Inc. (BMI) BMI is a nationallyrecognized company in financial services training and bank consulting. Mr. Kemp has graduate degrees from Georgia State and Harvard University in Accounting/ Corporate Finance and Capital Markets/ Finance. He has more than thirty years of experience in consulting, training credit administration and business development. He is past chairman of the Downtown Development Authority, and past president of the Atlanta Urban Bankers Association. Dr. Thomas Parliment, Chairman & CEO, Parliment Consulting Services, Inc., Key West, FL Dr. Thomas Parliment is the Chairman & CEO of Parliment Consulting Services, Inc. He is an economist and has served as a commercial banker, investment banker, consultant and educator to the financial services industry over the past four decades. He also has served as a director on several community bank boards. As such, his experience as Chairman of Audit, Asset/Liability Management, and Loan Committees makes him familiar with the challenges that directors face today. Dr. Parliment earned his B.A., M.A., and Ph.D. from the State University of New York.

Golf Tournament With a view that’s a hole-in-one. Part of CBA’S 44th Annual Meeting & Trade Show Wild Dunes Resort, Isle of Palms, SC • Tuesday, August 28, 2012 beginning at 12:30 pm

GEORGIA FINANCIAL DIRECTORY™ The 2012 Georgia Financial Directory is a complete resource of all Georgia businesses within the financial 2012 industry. The directory contains information on banks, holding companies, savings & loans, credit unions, banking products and services, and much more. All CBA members receive a free copy of the directory. For additional copies, contact CBA or order at www.cbaofga.com. Georgi a Fin anc ial Dir ect ory

Supporting Georgia’s Community Banks Since 1969

Only $40 for CBA Members ($55 for non-members) Official Publication of the Community Bankers Association of Georgia (800) 648-8215

Sponsorship opportunities for the 44th Annual Meeting & Trade Show are still available! Call the CBA at (770) 541-4490 for details and to secure yours today. J u l y • A u g u s t 2 0 1 2 | Ge o r g i a C o m m u n i t i es Fi r s t | 7

Another Successful Convention for CBA’s Leadership Division

he Community Bankers Associa- Company, Macon, 2011-2012 CBA The action-packed convention intion of Georgia’s (CBA) Leader- Chairman. Attendees were treated to cluded discussion from Georgia’s Reguship Division hosted the 34th a number of speakers on topics that latory Panel, comprised of John HenAnnual Leadership Division Con- included Stress Testing/Credit Risk rie, FDIC and Joel Palmer, OCC, and vention and Mini-Trade Show recently Management, Growing Core Deposits, a Mini-Trade show featuring nearly 30 in Amelia Island, Florida. financial providers offerUsing the theme “Building ing the latest in products What is the Leadership Division of CBA? on a Strong Foundation,” and services designed for The Leadership Division was created in 1980 to educate and bankers and community community banks. In adinform future bank leaders on the current issues in the bankbank financial services dition, Stuart Walker, ing industry and to prepare them for further leadership roles providers enjoyed an inMartin Snow, LLP, Main their institutions. One of the main principles of the division formative gathering. con, led an informative is to promote economic education by teaching students about The convention kicked Dawn Breakers’ session banking, saving, spending, interest, credit and other related off with a Welcome Adon Saturday morning. issues. Each year, the division also conducts fundraisers that dress from Shannon The convention included benefit Children’s Healthcare, and the CBA PAC/PR Funds. Fortson, Executive Vice the election of a new slate President/Chief Credit of officers, the announceOfficer, Pinnacle Bank, Elberton, 2011- Increasing Loan Demand through SBA ment of the Leadership Division and 2012 Leadership Division Chairman; Lending and a motivational presenta- Representative of the Year, committee and Mark Stevens, Market Presi- tion on “Sweet Success” from Charles reports, an update from Chris Cole dent, Bibb County, State Bank & Trust Williams. from Independent Community Bank-

8 | www.cbaofga.com | July • August 2012

Thank You to the Sponsors... Platinum Harland Clarke • ICBA Silver Federal Home Loan Bank of Atlanta Bronze Pacific Coast Bankers’ Bank • Travelers Individual Events BankSmart - Saturday Break & Registration Packet BBVA Compass - Bottled Water CSRA Business Lending - Saturday Breakfast DeNyse Companies - Convention Signage Meyer Chatfield Compensation Advisors Board Appreciation Reception PULSE - Name Badges ServisFirst Bank - Friday & Saturday Cash Prizes, Promo Flyers in Session & In-Room Gift

ers of America (ICBA), a golf tournament and more. The convention ended with the Chairman’s Family Reception and Dinner on Saturday night. Each year, the CBA Leadership Division Board of Directors recognizes an outstanding Leadership Division and a Leadership Division Representative based on their participation in the Division’s initiatives, fundraisers, and various CBA events. Chuck Harwell, Executive Vice President, Community Bank of Dublin – Laurens County & Division 6 Vice Chairman of the Leadership Division Board, was named Leadership Division Representative of the Year. Division Three was named Division of the Year. Pam Wheeler, Senior Vice President, SunMark Community Bank, Hawkinsville & Division 3 Vice Chairman of the Leadership Division Board, accepted the award.

The CBA’s Leadership Division elected its 2012-2013 Board of Directors at the Convention. They will be led by Steven Rigdon, Vice President, Pineland State Bank, Metter. The full slate of directors can be viewed online at www.cbaofga.com. The CBA would like to send a special thank you to Shannon Fortson, Executive Vice President/Chief Credit Officer, Pinnacle Bank, Elberton for his impressive leadership of the Association’s Leadership Division over the past year. During his one-year Chairmanship, and with the accompanying commitment of Leadership Division Committee Chairs, the Leadership Division raised over $23,000 for Children’s Healthcare, over $10,000 for the CBA PAC/PR Funds and educated nearly 13,000 throughout Georgia on the importance of community banking. The Association is very pleased he will continue to play an active role in the Leadership Division Board as the Immediate Past Chairman.

SHAZAM - Tote Bags State Bank & Trust Company Welcome Refreshments & Hotel Key Cards Womble Carlyle Sandridge & Rice Annual Business Meeting/ LD Board Reports Golf Tournament Hole Sponsors: The Eversole Group, First National Bankers’ Bank, and SHAZAM

...and to the Exhibitors! ACG Atris Technology Bankers Healthcare Group banc.serv PARTNERS BankSmart Crescent Mortgage CRS Data CSRA Business Lending Cummins-Allison Corporation Dell SecureWorks DeNyse Companies Executive Insurance Agency Federal Reserve Bank of Atlanta

First Data GACHA Harland Clarke ICS Risk Advisors IMPACT Financial Services Marquis Meyer Chatfield Compensation Advisors PULSE Renasant Bank Mortgage Lending Sageworks SHAZAM Southwest Financial Services Travelers Triad Financial Services UPS

CBA Leadership Division Raises Over $23,000 For Children’s Healthcare Georgia’s community bankers continue to do what they do best – give back to their communities. This year, Community Bankers Association of Georgia’s (CBA) Leadership Division collected over $23,000 in donations for Children’s Healthcare. The CBA Leadership Division began raising funds for Children’s Healthcare in 1989 and community bankers in Georgia have raised a total of nearly $350,000 since 1989. “We are thrilled with the amount of money collected this year,” said Carolyn Brown, President & Chief Executive Officer, Community Bankers Association of Georgia. “Children’s Healthcare provides so much for the communities in Georgia, and we are proud to have given such financial assistance. This need really resonates with our Leadership Division, many who have small children of their own and appreciate the easy access to this world-class children’s healthcare facility.”

Beth Zimmerman, (r) Corporate Development, Children’s Healthcare Foundation, accepts this year’s check for $23,530 from Jane Lawson, (l) First Peoples Bank, Pine Mountain, and Children’s Healthcare Fundraising Committee Chair on CBA’s Leadership Division Board of Directors.

Peoples State Bank Honors Local Baseball Team Peoples State Bank, Baxley, recently hosted a meet-andgreet following a parade to honor the GHSA AA State Champion Pirate baseball team from Appling County High School in Baxley. The bank sold raffle tickets for a team autographed baseball bat and ball and raised $2,500 which will go towards the purchase of championship rings for the team. The parade also honored Baxley resident Byron “Buck” Buxton, the #2 pick in the MLB draft, who is headed to the Minnesota Twins. The Appling County High School baseball team rides on a float during a parade through Baxley in their honor.

Is your bank hosting a fun event or honoring someone in your community? Send us your news and you could be featured in a future issue of Georgia Communities First magazine! 10 | www.cbaofga.com | July • August 2012

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IT ALL ADDS UP

CBA Endorsed Member Companies Superior Products … Significant Discounts When it’s time to research new service providers or rethink current ones, your first call should be to CBA of Georgia. Each of the Endorsed Member Companies below has already earned the seal of approval from CBA members. Many offer special pricing to CBA members. Explore the revenue-enhancemnt opportunities with these vendors and improve your bottom line! ACG | Currency Counting Program Phil Winn | phil@acg.us.com | (770) 442-9800

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Give us a call at (770) 541-4490 or (800) 648-8215 or visit CBA online at www.cbaofga.com J u l y • A u g u s t 2 0 1 2 | Ge o r g i a C o mm u n i t i es Fi r s t | 11

Rethinking Loyalty Strategies to Retain Debit Cardholders By Steve Sievert, Executive Vice President of Marketing a n d C o m m u n i c a t i o n s f o r P U L S E , a C B A E n d o r s e d M e m b e r C o m p a n y

e’ve all heard that financial institutions (and all sorts of businesses for that matter) must develop loyalty among their customers in order to increase revenues while keeping a lid on costs. So, how do financial institutions segment customers so that loyalty strategies retain cardholders and grow debit card transactions? Many have found a way by focusing on customer behavior and desires.

Loyalty Programs Versus Rewards Programs Although loyalty and rewards programs frequently overlap, the two are not synonymous. A loyalty program is a long-term marketing strategy which provides incentives to encourage loyal customer behavior. Successful loyalty programs aim to motivate customers to feel good about doing business with an organization, return often, make frequent and potentially higher value purchases (or open additional accounts), and avoid doing business with competitors.

Drilling down into internal data and reviewing or conducting complementary customer research to identify and analyze profitable customer segments is recommended. Financial institutions can create loyalty by treating identified segments in a way that makes them feel special. For example, by offering specific customers special queues in a branch or an exclusive customer care number where a “real” person answers the call instead of an automated service.

Debit Today and In the Future

A rewards program, on the other hand, is a tactic which is quantifiable, and often has a measurable cash value. Banks that provide budgeting tools and soft benefits The objective of a rewards program is often similar to a may win customer loyalty without any pricey customer loyalty program, but soft benefits are usually rewards programs. The future challenge for financial not included in the equation. institutions vis-à-vis debit is to offer rewards that work D e v e l o p i n g a S u c c e s s f u l for identified, profitable customer segments.

Loyalty Strategy

To help boost cardholder loyalty, determine what relationship benefits resonate most with customers. Customers loyal to a business relationship demonstrate Then market those benefits, frequently and their “feelings” through specific behaviors which banks consistently, through methods and messages that grab should encourage. their attention. A good program that helps develop A first step is to explore the opportunity to create loyal, long-term and profitable customers is well worth a loyalty program, or better said, to create loyalty. the effort.  For more about PULSE, contact Denise Stigge at denise.stigge@pulsenetwork.com or (832) 214-0181. 12 | www.cbaofga.com | July • August 2012

The 2012 PULSE Conference is an ideal opportunity for your financial institution to gain valuable insight into how your debit card program can turn with confidence. October 1- 3, 2012 The Bellagio Hotel Las Vegas, Nevada For more information about the conference, scan the code or visit

pulsenetwork.com/conference12

J u l y • A u g u s t 2 0 1 2 | Ge o r g i a C o mm u n i t i es Fi r s t | 13

JOBS Act Increases SEC Registration and Deregistration Thresholds By Michael N. White

he Jumpstart Our Business Startups Act (“JOBS Act”) was enacted on April 5, 2012, with the stated intention to increase American job creation through improving access to the public capital markets. However, of importance to community banks and bank holding companies, the JOBS Act substantially increased the stockholder thresholds for triggering registration and deregistration under the Securities Exchange Act of 1934. Effective immediately, the JOBS Act increases from 500 to 2,000 the number of stockholders a company may have before the SEC registration is required. In calculating the number of stockholders, persons who received the securities pursuant to an employee compensation plan are excluded even if they are no longer a current employee. This increase in the stockholder threshold will provide much greater flexibility in raising capital without triggering the burden and expense of SEC registration and periodic reporting. The JOBS Act also increased the stockholders’ threshold from 300 to 1,200 persons for purposes of qualifying current reporting companies for deregistration. Pursuant to the SEC’s release published on April 11, 2012, a registered

and reporting bank holding company that has less than 1,200 stockholders may immediately deregister by filing a Form 15 to terminate its registration. Many companies may also be in a much better position to consider a “going private” transaction in which the company buys the shares of stockholders holding small numbers of shares. The JOBS Act also has two other provisions that may be of interest to community banks and bank holding companies. First, the JOBS Act requires the SEC to revise its rules related to Rule 506 of Regulation D to provide that offers and sales of securities under this offering exemption may be made through the use of general solicitation or advertising if all purchasers are accredited investors. Second, the JOBS Act expands the registration exemption of Regulation A, increasing the amount of securities that can be sold from $5 million to $50 million. Regulation A requires an offering document to be filed with the SEC, but the information requirements are much simpler and are not limited to particular types of investors. If you have questions about the JOBS Act, please contact Michael N. White at (478) 749-9921, or email mwhite@jamesbatesllp.com.

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For over 12 years throughout Georgia, Michael’s practice has focused on financial institutions providing legal counsel regarding securities compliance, including the preparation of periodic reports, disclosure requirements, proxy solicitations, shareholder relations, corporate governance and insider trading rules. He also has extensive experience in public offerings and private placements to raise capital, mergers and acquisitions including “going private” transactions, holding company formations and de novo bank organizations. Additionally, he works with the firm’s Financial Institutions Practice Group handling problem loan workouts, litigation, bankruptcy and collections.

JB B

Providing honorable and creative solutions for our clients. n Appellate n Banking & Financial Institutions n Churches & Religious Organizations n Construction n Corporate & Transactional n Creditors’ Rights & Bankruptcy n Eminent Domain n Employment n Environmental n Healthcare n Insurance n Litigation

james n bates n brannan n groover llp

MACON 231 Riverside Drive Suite 100 | Macon, Georgia 31201 TEL 478.742.4280 ATLANTA 3399 Peachtree Road NE Suite 1700 | Atlanta, Georgia 30326 TEL 404.997.6020 JamesBatesLLP.com | Georgia’s Law Firm Since 1999

14 | www.cbaofga.com | July • August 2012

n Mediation & Arbitration n Real Estate n Trusts and Estates n Tax & Wealth Planning

It’s Not Too Late to Become a 2012 Compliance Program Member! Join the CBA Compliance Program prior to the 3rd Quarter Compliance Program and enjoy cost-saving benefits such as: • Send one person FREE to the 3rd & 4th Quarter Compliance Programs and send additional staff at discount pricing; • Receive remaining quarterly InCompliance newsletters; • Access to a toll-free number for compliance questions; • Comprehensive quarterly compliance program manual. The program is specifically designed to educate community bankers on regulatory issues and the applicable effects on their bank. The program will also give bankers techniques for monitoring their in-bank compliance program. Professional Bank Services (PBS), Louisville, KY, is the program provider. Senior consultants with real life, hands-on expertise provide timely industry hot topics in an easy to understand straight forward manner.

3rd Quarter Compliance Program: 2012 Mortgage Update – B to Z

This full-day seminar will bring together all the requirements necessary to ensure compliance for closed-end, consumer purpose real estate secured loans. The instructor will focus on updates to the disclosure process resulting from changes to Regulation Z, Regulation X, Fair Credit Reporting Act and other lending-related regulations. Dates/Locations: September 18 - Macon; September 19 - Albany; September 20 - Brunswick; September 25 Rome; September 26 - Duluth Quarter IV: Topic TBD December 4 - Macon; December 5 - Tifton; December 6 - Brunswick; December 11 - Rome; December 12 - Duluth To learn more and to register, visit www.cbaofga.com. CPE Credits available to participants.

2012 Mastering HMDA Thursday, Sept. 27, 2012 • Hilton Garden Inn - Sugarloaf, Duluth This full-day seminar will provide a comprehensive review of the Home Mortgage Disclosure Act (HMDA) and the Bureau of Consumer Financial Protection’s Regulation C. Whether you are new to HMDA or have been reporting for years, you benefit from this seminar’s practical approach to HMDA compliance. With increased regulatory scrutiny of HMDA data for fair lending purposes and the potential penalties associated with technical errors, it is crucial for an institution’s HMDA data gathering and reporting process to be precise. To learn more and to register, visit www.cbaofga.com. CPE Credits available to participants. J u l y • A u g u s t 2 0 1 2 | Ge o r g i a C o mm u n i t i es Fi r s t | 15

Announcing...

Announcing... CBA’s New CBA’s New Revenue GeneratingRevenue andGenerating & ExpenseSeries Control Expense Control Solutions

Solutions Wednesday, October 24, 2012 • Idle Hour CountrySeries Club, Macon • 9:00 am – 2:30 pm

About the Speakers 9:00 am – 2:30 pm Identifying new sources of revenue and managing expenses during these difficult times continues to be quite a new sources of revenue and managing expenses during these difficult times challenge for community banks. The CBA is pleased Identifying to partner with CBAbanks. Endorsed Member Companies (EMCs) continues to be quite a challenge for community The CBAwith is pleased ideas to partner with Endorsedmoney, Member Companies (EMCs) to offer a new educational series designed to help you toCBAsave increase income and operate to offer a new educational series designed to help you with ideas to save money, increase income and operate more efficiently using services from CBA EMCs, who have more efficiently using services from CBA EMCs, who awithproven success record with Georgia community a provenhave success record Georgia community banks. The inaugural workshop of the EMC Revenue Generating and Expense Control Sobanks. lutions Series will be held on Wednesday, October 24, 2012, at the Idle Hour Country Wednesday, October 24, 2012 • Idle Hour Country Club, Macon

Brian Miller, Managing Consultant, Banc Consulting Partners Brian is a founding member and Managing Principal of Banc Consulting Partners. Brian specializes in the design and ongoing management of Bank Owned Life Insurance (BOLI) portfolios and the non-qualified benefit programs that are financed with BOLI. He is a graduate of Georgia Southern University and is a licensed insurance representative, a registered representative with FINRA (Financial Industry Regulatory Authority) and holds his Series 6 and 63 licenses.

“A Fresh Perspective on BOLI in a Zero Interest Rate Environment” With expectations of a continued low interest rate environment through 2013, many community banks’ net interest margins will likely continue to decrease, forcing them to look for other ways to make money or reduce costs. – Brian Miller, Managing Consultant, Banc Consulting Partners “How to Generate and Sustain Overdraft Fee Income in a Compliance Driven Environment” IMPACT will be

Club in Macon from 9:00 am - 2:30 pm. The topics and speakers for the October workshop are:

Jim Wilkson, President, BankSmart Jim has spent 32 years working in nearly every aspect of banking operations and the past eleven committed to helping community banks make educated decisions about their technology environment and service providers. A graduate of many banking programs including the University of Wisconsin Graduate School of Banking, his familiarity with the service providers in the industry and comprehensive understanding of the vendor selection process has earned him a respected reputation among both clients and peers within the banking industry.

able to show and “Aprove to vised Appraisal Guidelines for regulated Fresh Perspective on BOLI in a Zero Interest Rate Environment” With expectations of a continued low interest rate environment through 2013, many Join your peers as Nathan community banks they institutions. community banks’ net interest margins will likely continue to decrease, forcing them to look for other ways to make money or reduceBrown costs. can still create and susguides you through the indepen– Brian Miller, Managing Consultant, Banc Consulting Partners tain overdraft fee“Doincome dence requirements and offers practical More for Less” Save money through improved operational efficiency and reduced vendor processing expenses. – Jim Wilkson, President , BankSmart in this compliance driven compliance strategies. “How to Generate and Sustain Overdraft Fee Income in a Compliance Driven environment. – Nathan Brown, Chief Legal Officer & Environment” IMPACT will be able to show and prove to community banks they can still create and sustain overdraft fee income in this compliance driven environ– Jason Pruitt, Vice President of Sales, Senior Compliance Director, Mountainment. – Jason Pruitt, Vice President of Sales, IMPACT Financial Services IMPACT Financial“TheServices Appraisal Battle for Independence: Understanding the Seed Revised Interagency Guide- Management lines on Appraisals and Evaluations” On December 2, 2010, five federal agencies jointly issued revised Appraisal Guidelines for regulated institutions. Join your peers as Nathan Brown guides you through the independence requirements and offers practical compliance strategies. – Nathan Brown, Chief Legal Officer & Senior Compliance Director, MountainSeed Appraisal Management

Jason Pruitt, Vice President of Sales, IMPACT Financial Services Jason has been in the community banking industry for over 20 years. He began his career at Roswell Bank and worked for community banks for over 10 years before serving as Vice President of Member Services for the Community Bankers Association of Georgia (CBA). At the CBA, Jason worked with state and federal regulatory agencies, the Georgia legislature, endorsed and associate member companies and executive community bankers from across the state of Georgia. He is presently the Vice President of Sales for IMPACT Financial Services.

“The Battle for Independence: “Do More for Less” Save Understanding the Remoney through improved If you are interested in learning solutions to increase revenue and to control and vised Interagency Guideoperational efficiency and reduce expenses, please make plans now to attend this new series. To register, please see reverse side. lines on Appraisals and reduced vendor processEvaluations” On Deceming expenses. ber 2, 2010, five federal – Jim Wilkson, Presiagencies jointly issued redent, BankSmart

Nathan Brown, Chief Legal Officer & Senior Compliance Director, MountainSeed Advisors Nathan brings a substantial wealth of knowledge garnered through years of experience in advising clients through complex financial transactions and regulatory compliance. Nathan has proven experience managing large-scale licensing and registration efforts in states across the country; and deep levels of knowledge and application experience relative to the Truth in Lending Act (TILA), the Financial Institutions Reform, Recovery, and Enforcement Act (FIRREA), the Dodd-Frank Act, and the Office of the Comptroller of the Currency (OCC).

If you are interested in learning solutions to increase revenue and to control and reduce expenses, please make plans now to attend this new series. Register online at www.cbaofga.com or call (770) 541-4490.

Intelligent Information. Smart Decisions. Introducing The Banker Suite... Powered by CRS Data

For over 20 years, CRS Data has been providing banking professionals with the industry’s most indepth and reliable Real Estate information solutions. We are committed to helping Community Banks stand strong in today’s regulatory environment. The Banker Suite addresses many of the challenges detailed in the Interagency Appraisal & Evaluation Guidelines. The Banker Suite will increase the quality of your evaluations and extend the life of your appraisals while decreasing the costs. We can help you justify your lending decisions while providing continual evaluations of your collateral.

For Complete Information and a Comprehensive Customized Demonstration Contact Us Today: 800- 374-7488 • www.crsdata.com/banking

16 | www.cbaofga.com | July • August 2012

Community Bankers Association of Georgia presents

7th Annual Information Technology (IT) Security Conference Thursday, October 18, 2012 • Dell SecureWorks Headquarters, Atlanta

Hardly a day goes by that cyber threats are not in the news. Lawmakers, businesses and government leaders, and security experts are doing all they can to fight cybercriminals who are out to reap trade secrets, personal information and money. Attend the 7th Annual Information Technology (IT) Security Conference as industry experts explore how to better protect your infrastructure from cyber attacks. Hear Dell SecureWorks security experts present the cyber threats the financial community should be prepared for, as well as tips and techniques to minimize risks. CBA is proud to partner with Endorsed Member Company Dell SecureWorks, a provider of world-class information security services, to offer this educational conference designed for Georgia community bankers. Register online at www.cbaofga.com or contact the Education Department at education@ cbaofga.com.

Topics and Speakers “Balancing Compliance with Common Sense to Secure Your Banking Data” – Kevin Wieting, Security Systems Senior Adviser, Dell SecureWorks “Top Threats of 2012 to the Financial Sector” – Don Jackson, Senior Researcher, Counter Threat Unit Research Team, Dell SecureWorks “Ensuring the Safety of Your Employees and Facilities” – Jim Hardy, Protective Security Adviser, U.S. Dept of Homeland Security, Office of Infrastructure Protection “Social Engineering: Wolf in Sheep’s Clothing” – Tom Dager, Director of Security and Risk Consulting, Dell SecureWorks “Mobile Security” – Dale Gonzalez, Product Strategist, Dell SecureWorks “Cloud Security” – Mark Wood, Product Manager, Cloud Security, Dell SecureWorks CPE Credits Available to Participants!

WEBINARS

Affordable, professional training, when and where you choose

AUGUST 2012

SEPTEMBER 2012

Aug 2

All Things Mobile: Banking, Payments, Security & More

Aug 7

Recent Accounting Developments & A Look Ahead

Sept 6

The Legal Side of Dealing with Powers-of-Attorney & Living Trust Documents

Sept 11

Not Strategic Planning, Action Planning!

Aug 9

Regulator Issues for the Credit Analyst

Aug 14

Signature Card Danger Zones

AuG16

Understanding & Navigating ACH Rules for RDFI’s

Sept 12

ACH Exceptions & Returns: Unauthorized, Revoked, Stop Payment: Which Is It?

Aug 21

Head Teller Development: Improving Teller Performance

Sept 18

Opening Donation, Memorial & Other Accounts for Non-Profit Organizations

Aug 23

Garnishments, Subpoenas, Summonses, Levies: Getting It Right!

Sept 20

Regulatory Compliance for All Staff: Red Flags for Identity Theft, Bribery & Privacy

Aug 27

Ten Lessons Learned When a Depositor Dies

Sept 24

Imaged Documents: What To Keep, What To Shred, What Holds Up in Court

Aug 28

Call Report Preparation: RC-C Part I & Related Lending Schedules

Sept 25

Conducting Investigations: The Basics for New Security Officers

Aug 30

Preparing for Your FFIEC Authentication Guidance Regulatory Exam

Sept 27

Conducting the 2012 ACH Audit

Make plans now to attend a Regulation & Taxation Liaison Committee Meeting This informative meeting is open to all CBA members. The goal of the meetings is to establish a dialogue with the state and federal regulators/agencies in furtherance of the following objectives: • obtain useful information from the regulator/agencies regarding their policies, procedures, techniques, and objectives; • communicate information obtained from the regulator/agencies to the CBA members through timely publications; • serve as a clearing house for the CBA member bank concerns, receiving information from members regarding regulatory/agency problems and issues; and, • assist in the development of CBA positions on pending, as well as existing, regulations, interpretations and rules. 18 | www.cbaofga.com | July • August 2012

2012-2013 Schedule Thursday, August 2, 2012 Thursday, November 1, 2012

Mark Your Calendars For

Day at the Capitol

Thursday, February 7, 2013 Thursday, May 2, 2013 Thursday, August 1, 2013 Thursday, November 7, 2012

Wednesday, January 23, 2013

August 2012 CBA University Classes Fair Warning on Fair Lending! Regulators Hammering Down! Tuesday, August 7, 2012, JHTC at CBA Headquarters, Atlanta

Residential and Commercial Real Estate Appraisal Institute Wednesday-Thursday, August 8-9, 2012, Idle Hour Country Club, Macon

FFIEC Guidance: “All About Remote Capture (RDC) Risk Management and Preparing an RDC Risk Assessment Tuesday, August 14, 2012, JHTC at CBA Headquarters, Atlanta

FFIEC Guidance: “Understanding Information Technology Risk Management, Risk Assessments, and Controls” Wednesday, August 15, 2012, JHTC at CBA Headquarters, Atlanta

3rd Annual Georgia Bank Directors’ College Monday, August 27, 2012, Wild Dunes Resort, Isle of Palms, SC

Save the Date for Fall Schools and Conferences 2012 Southeast Regional Subchapter S Bank Conference Thursday-Friday, September 20-21, 2012 The Westin Buckhead, Atlanta 7th Annual Compliance School Monday-Thursday, October 15-18, 2012 Julian Hester Training Center at CBA Headquarters, Atlanta Bank Secrecy Act (BSA) School Tuesday-Thursday, October 23-25, 2012 Julian Hester Training Center at CBA Headquarters, Atlanta Consumer Lending School Monday-Friday, November 5-6, 2012 Julian Hester Training Center at CBA Headquarters, Atlanta 4th Annual Bank Directors’ Conference Tuesday, December 4, 2012 The Westin Buckhead, Atlanta

The 2012 Southeast Regional Subchapter S Bank Conference Thursday - Friday, September 20 - 21, 2012 • The Westin Buckhead, Atlanta

Subchapter S banks represent almost a third of all FDIC-insured institutions and they all face similar challenges and opportunities, regardless of asset size. Specific Subchapter S bank issues include detailed tax and estate planning, considered shareholder agreements and transfers, unique merger and acquisition strategies, and specifically tailored investment portfolio structures. The Subchapter S Bank Association is the only advocate whose mission is to help Subchapter S banks maximize their opportunities and deal with their unique challenges. The CBA is pleased to partner with the Subchapter S Bank Association to offer this conference. Register today at www.cbaofga.com.

Speakers for this conference are: Brian Branson joined Sterne Agee in July 2010 as a Director in the firm’s Financial Institutions Group. Patrick J. Kennedy, Jr. is the President of the Subchapter S Bank Association and a managing partner in the law firm of Kennedy Sutherland LLP.

Timothy R. Messman, Audit Manager, Porter Keadle Moore, LLC, provides accounting and auditing services to financial service companies.

Terry Robertson is a Managing Director and Director of Fixed Income Research for Raymond James| Morgan Keegan.

Randy Rouse is the Executive Vice President and Chief Investment Officer for Broadway Bancshares Inc., a $1.7 Billion Subchapter S community bank holding company in Texas.

William “Dub” Sutherland, VI is the Executive Director of the Subchapter S Bank Association and a partner at Kennedy Sutherland LLP.

Patrick A. Tuley, Partner, Porter Keadle Moore, LLC, has over 25 years of experience in public accounting and is a member of the AICPA and Georgia Society of CPAs.

Thank You to The Sponsors! 20 | www.cbaofga.com | July • August 2012

Agenda At-A-Glance Thursday, September 20 5:00 - 6:00 pm Registration / Welcome Reception (Dinner at your leisure) Friday, September 21 7:30 am Registration / Continental Breakfast 8:00 am Welcome / Program Overview 8:30 am Program Topics: • Legislative & Regulatory Update • Preferred Stock Initiative • M&A Updates & Planning - Acquire or Be Acquired • Regulatory Enforcement Actions & The Sub S Bank 12:15 pm Lunch 1:30 pm Program Topics: • Investment Portfolios • Balancing Shareholder Interest with Bank and Bank Holding Company Interest • Corporate Governance for Sub S Banks 3:45 pm Adjourn

Never Too Experienced To Learn Three ladies attending CBAâ&#x20AC;&#x2122;s most recent Bank Secrecy Act Officer School prove that no matter how many years in banking you have, continuing education is vital to success. Representing 125 years in banking are (pictured above from l-r): Shirley Worthy, Assistant. BSA Officer/Operations & Teller Supervisor, The Bank of Edison (44 years) Darlene Smith, SVP Operations & BSA/Compliance Officer, Embassy National Bank, Lawrenceville (34 years) Madalyn Niver, Personnel Generalist, First Chatham Bank, Savannah (50 years)

Our team collaborates with yours to ensure less disruption and constant communication regarding the audit status. After all, bank audit and tax work require a little more effort than counting with an abacus.

100+

financial institution clients

ICBA Certification Recipients Recently, three community bankers from the Community & Southern Bank in Ellijay and Villa Rica received the Independent Community Bankers of America (ICBA) Certified BSA/AML Professional (CBAP) certification. The objective of this certification is to meet the comprehensive educational needs of Bank Secrecy Act (BSA) and Anti-Money Laundering (AML) officers and auditors of community financial institutions up to $2.5 billion in total assets. The CBA congratulates (pictured above from l-r) Janet McVey, CBAP, BSA/AML Specialist, Ellijay; Angela Thompson, CBAP, BSA/AML Specialist, Villa Rica; and, Rebecca George, CBAP, BSA/AML Specialist, Community & Southern Bank, Villa Rica for achieving this valuable certification.

1900 The Exchange, Suite 600 Atlanta, GA 30339 www.cbaofga.com

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