Chris Barrass

Senior Graphic Designer &

Manager

Over 12 years experience within a varied and enjoyable career in Graphic Design.

Once qualified I started within the print industry, which was the foundation of learning & developing an exceptional, creative skill set.

costcutter | heineken

Campaign | Summer 2024

Summer 2024 campaign takeover. Heavily based around the Euro 2024 event. Sponsored by Heineken.

The campaign covers all printed in-store theatre, online brochures, websites/gamification and social media channels.

sumummummmmeer of sport

costcutter | sport sponsors

campaigns

| campaigns

LoVE

SHARE THE THIS VALENTINE’S day

I e ve st AVOUR TE S

SHARE the LoVE THIS VALENTINE’S day

. OR

SHAREtheLoVE

SHARE the THIS VALENTINE’S MADE EASY

costcutter | proximo spirits

Campaign | Halloween 2024

The

costcutter

B2B | Brochures

I work alongside/cross functionally with Co-op on brochures that our symbol partners can buy from.

Delivering value when it matters

Choose the Co-op essentials range

Demand for value has never been higher

Shoppers across the UK are feeling the pinch like never before

The UK finds itself in challenging economic times. With inflation at over 17% and looking to stay over 10% for the remainder of 2023, many households are struggling to manage budgets, with 67% concerned with the rising cost of groceries1

A cost of living crisis for millions of people

Over the last year, the spiralling cost of living has resulted in the lowest customer confidence since records began. Compared to a year ago, 93% of the population have seen their cost of living increase, with 70% saying it has gone up in the last month. Food shopping is the area most have seen the increase, with utility bills following closely behind. 69% of people are very or somewhat worried about the rising cost of living2. Customers from all walks of life are looking for value and trying to make do with less.

This brochure brings you support to showcase value in your stores with the Co-op Core Essentials range, our recommended own-brand must-stocks. 1.

Shopping habits are changing

As prices continue to rise, shoppers are changing where and how they shop. We’ve identified three trends you need to consider and react to within your store.

1. Comparing prices at shelf

“At no point in the last five years has shoppers’ focus been so overtly on saving over quality”

Source: Shoppervista, Dec 2022

Shoppers are spending less and putting fewer items in their baskets in a bid to manage costs, with items bought per trip down 6.5%3. As such, a growing number of shoppers are seeking out cheaper alternatives and switching to own-brand products. With clear pricing and own-brand alternatives in your store, you’ll help your customers shop with confidence.

2. Less dining out

66% of shoppers have cut back on dining out, while 49% plan to buy fewer high-quality/branded groceries4

A further 58% have cut down on takeaways5. Despite this, shoppers still want to treat themselves to indulgent meals every now and then. Providing great-quality, great-value products for delicious meals is key in supporting shoppers replicate out-of-home eating indoors.

3. Brand loyalty in decline

Shoppers have been increasingly swapping their go-to brands for cheaper alternatives. Own-brand sales now represent a record-breaking 55%3 of grocery value sales and, with 50%4 of shoppers planning to buy more supermarket own-brands, this figure is expected to continue to rise. Stocking a strong range of own-brand using the Co-op core essentials will ensure retailers are perfectly positioned to meet this growing shopper trend.

Discover the Co-op 2024 Summer Range

66% of shoppers have cut back on dining out, while 49% plan to buy fewer high-quality/branded groceries4 A further 58% have cut down on takeaways5. Despite this, shoppers still want to treat themselves to indulgent meals every now and then. Providing great-quality, great-value products for delicious meals is key in supporting shoppers replicate out-of-home eating indoors.

Spotlight on summer picnics

3. Brand loyalty in decline

The number one occasion shoppers were most likely to shop for food and drink during summer are days out/picnics, with 34% of shoppers buying food/drink specifically for this. 22% of these shoppers bought products in smaller stores, demonstrating the appeal of convenience stores during summer.

With access to Co-op's picnic range, Costcutter customers are well placed to

3.

Shoppers have been increasingly swapping their go-to brands for cheaper alternatives. Own-brand sales now represent a record-breaking 55%3 of grocery value sales and, with 50%4 of shoppers planning to buy more supermarket own-brands, this figure is expected to continue to rise. Stocking a strong range of own-brand using the Co-op core essentials will ensure retailers are perfectly positioned to meet this growing shopper trend.