Gotham

Page 1

is not your average CPA





is not your average CPA



is not your average CPA

hoefler and frere-jones 2000 Jr. Deputy Accountant 2011

foundry designed source text published



12 14 18 24 28 42

History Usage Character Sets Glyphs Type Specimen Body Copy


98475 55243 756412 762136 14790 45789


519646 32408 23678 69042 074112 90063


a brief + 12


The Gotham font was initially commissioned by GQ magazine, whose editors wanted to display a sans-serif with a "geometric structure" that would look "masculine, new, and fresh" for their magazine. Although the magazine was initially considering a series of fonts that either looked like techno CD covers or were more traditional like Futura, they agreed that they needed something "that was going to be very fresh and very established to have a sort of credible voice to it," according to Hoefler.   Frere-Jones' inspiration for the typeface came from time spent walking block-by-block through Manhattan with a camera to find source material, and he based the font on the lettering seen in older buildings, especially the sign on the Eighth Avenue facade of the Port Authority Bus Terminal. "I suppose there's a hidden personal agenda in the design," Frere-Jones said, "to preserve those old pieces of New York that could be wiped out before they're appreciated. Having grown up here, I was always fond of the 'old' New York and its lettering."   The lettering that inspired this typeface originated from the style of 1920s era sans-serifs like Futura, where "Type, like architecture, like the organization of society itself, was to be reduced to its bare, efficient essentials, rid of undesirable, local or ethnic elements." This theme was found frequently in Depression-era type in both North America and Europe, particularly Germany. This simplification of type is characterized by Frere-Jones as "not the kind of letter a type designer would make. It's the kind of letter an engineer would make. It was born outside the type design in some other world and has a very distinct flavor from that."   Reviews of Gotham focus on its identity as something both American and specific to New York City. According to David Dunlap of The New York Times, Gotham "deliberately evokes the blocky nononsense, unselfconscious architectural lettering that dominated the [New York] streetscape from the 1930's through the 1960's." Andrew Romano of Newsweek concurs. "Unlike other sans serif typefaces, it's not German, it's not French, it's not Swiss," he said. "It's very American."   According to Frere-Jones, Gotham wouldn't have happened without the GQ commission. "The humanist and the geometric […] had already been thoroughly staked out and developed by past designers. I didn't think anything new could have been found there, but luckily for me (and the client), I was mistaken."

history  13 +


Gotham has found its way into other commercial media, as well. Coca-Cola, television shows Maury and Saturday Night Live, the Tribeca Film Festival, the Qwest advertisements, and the Georgia Governor's Office of Customer Service have all used Gotham in logos. The Georgia state government cited Gotham's "clean, fresh lines" and variations that "offer a variety of options for use in all marketing, advertising and signage applications" as reason for its use. Starbucks used the typeface in conjunction with the 2008 Presidential election to advertise an offer of free coffee to people who vote. Gotham has also been used by Yahoo's website as well as The Criterion Collection's.   Gotham has also been used by Rite Aid Pharmacy, Banana Republic, Crest dental hygiene products, and Smirnoff Cocktails. The Malaysian Astro network uses Gotham for most of its text.

+ 14

++ ++ ++ ++ ++ ++ ++ ++ ++ ++ ++ ++

Tom Ford Yahoo! ZipRealty Discovery Channel HGTV QVC USA Network History Channel Inception (film) Moon (film) The Fighter (film) A Single Man (film)

++ ++ ++ ++ ++ ++ ++ ++ ++ ++ ++ ++

Nickelodeon I'm With Coco Coca-Cola Smirnoff Saturday Night Live Maury GQ Barack Obama Tribeca Film Festival Qwest Continental Airlines Starbucks

Frere-Jones said about the typeface when it was released in 2002: "With Gotham’s origin—and my own stubborn opinions—I think that anywhere in the suburban sprawl would be the worst place for it: advertising for featureless subdivisions, the specials board at the Exit 23 Dairy Queen, bumper stickers that say ‘I [heart] my SUV’ and so on."   A customized version of Gotham is the font used for the new logo of United Continental Holdings, replacing the previous font of Continental Airlines, called Monotype Perpetua and the corporate font of United Airlines.


usage

freedom tower GQ barack obama discovery channel HGTV Chicago 2016 tom ford united continental holdings history channel usa network saturday night live maury coca-cola I'm with coco moon smirnoff cocktails tribeca film festival a single man starbucks zip realty nickelodeon yahoo tom ford malaysian astro network qwest continental airlines

 15 +




+ 18

THIN X-LIGHT LIGHT BOOK MEDIUM BOLD BLACK ULTRA


ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–—_ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–—_ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–—_ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–—_ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–—_ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–—_ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–—_ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–—_ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~

19 +


+ 20

THIN ITALIC X-LIGHT ITA LIGHT ITALI BOOK ITALI MEDIUM ITA BOLD ITALI BLACK ITAL ULTRA ITAL


C ALIC IC IC ALIC IC LIC LIC

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–— _ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–— _ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–— _ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–—_ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–—_ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–—_ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–—_ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 .,:;…?!¡¿-–—_ ' " < > «»™®©π*&@ ()[]{}/\†‡§¶#%‰$¢¤£¥^°•·+=~

21 +




Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó

THIN

Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  !? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™ Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó

X-LIGHT

Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  !? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™ Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó

LIGHT

Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  !? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™ Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó

BOOK

Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  !? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™

+ 24

Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó

MEDIUM

Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  !? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™ Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó

BOLD

Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  !? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™ Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó

BLACK

Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  !? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™ Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó  Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  !? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™

ULTRA


THIN ITALIC

Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó  Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  ! ? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™

X-LIGHT ITALIC

Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó  Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  ! ? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™

LIGHT ITALIC

Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó  Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  ! ? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™

BOOK ITALIC

Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó  Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  !? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™

MEDIUM ITALIC Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó  Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  !? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™ BOLD ITALIC

Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó  Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  !? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™

BLACK ITALIC

Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó  Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  !? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™

ULTRA ITALIC

Àà Áá Ââ Ãã Ää Åå Ææ Çç Èè Éé Êê Ëë Ìì Íí Îî Ïï Ðð Ññ Òò Óó  Ôô Õõ Öö ØøŠš Ùù Úú Ûû Üü Ýý Ÿÿ Žž Þþ ß ı Łł Œœ ƒ «  » " ' ¿¡  !? & , … . : ; ¯ ¨ ` ´ ˆ ˇ ˘ ˙ ˚ ˜ ˝ ¸ ˛ _ - – — ¯ ‹ › {  } (  ) <  > @ º ª ° · ± # ¢ $ £ ¤ ¥ % ‰ * + =  /  \ ¶ § † ‡ • ® © ™

25 +




Gotham Light 8 pt

Dividends.

Gotham Light 12 pt

Dividends.

Gotham Light 16 pt

Dividends.

Gotham Light 20 pt

Dividends.

Gotham Light 24 pt

Dividends.

Gotham Light 30 pt

Dividends.

Gotham Light 36 pt

Dividends.

Dividends.

Gotham Light 48 pt

+ 28

Dividends.

Gotham Light 60 pt

Dividends. Gotham Light 72 pt

Dividends. Gotham Light 80 pt

ividends. Gotham Light 100 pt


Dividends.

Gotham Ultra 8 pt

Dividends.

Gotham Ultra 12 pt

Dividends.

Gotham Ultra 16 pt

Dividends.

Gotham Ultra 20 pt

Dividends.

Gotham Ultra 24 pt

Dividends.

Gotham Ultra 30 pt

Dividends.

Gotham Ultra 36 pt

Dividends.

Gotham Ultra 48 pt

Dividends.

Gotham Ultra 60 pt

 29 +

Dividends. Gotham Ultra 72 pt

Dividends Gotham Ultra 80 pt

Dividend Gotham Ultra 100 pt


More 1099s!? Aren't we done with this fucking issue?

More 1099s!? Aren't we done with this fucking issue?

More 1099s!? Aren't we done with this fucking

More 1099s!? Aren't we done with thi

More 1099s!? Aren't we done w

More 1099s!? Aren't we d

More 1099s!? Aren't w

More 1099s!? Ar + 30

More 1099s!?

More 1099

More 1099

More 10


Gotham Book Italic 8 pt Gotham Book Italic 12 pt

g issue? Gotham Book Italic 16 pt

is fucking Gotham Bookissue? Italic 20 pt

with this fucking issue? Gotham Book Italic 24 pt

done with this fucking issue? Gotham Book Italic 30 pt

we done with this fucking Gotham Book Italic 36 pt

ren't we done with Gotham Book Italic 48 pt

? Aren't we don Gotham Book Italic 60 pt

31 +

9s!? Aren't we Gotham Book Italic 72 pt

9s!? Aren't w Gotham Book Italic 80 pt

099s!? Are Gotham Book Italic 100 pt


Don't let anyone say the Fed doesn't have a sense of humor.

Don't let anyone say the Fed doesn't have a sense of humor.

Don't let anyone say the Fed doesn't have a sen

Don't let anyone say the Fed doesn't h

Don't let anyone say the Fed do

Don't let anyone say the F

Don't let anyone say t

Don't let anyone + 32

Don't let anyo

Don't let an

Don't let a

Don't let


Gotham X-Light 8 pt Gotham X-Light 12 pt

nse of humor.

Gotham X-Light 16 pt

have a sense of humor.

Gotham X-Light 20 pt

X-Light 24 pt oesn't have a sense ofGotham humor.

Fed doesn't have a sense of hu Gotham X-Light 30 pt

the Fed doesn't have a se Gotham X-Light 36 pt

e say the Fed doesn Gotham X-Light 48 pt

one say the Fed Gotham X-Light 60 pt

33 +

nyone say the Gotham X-Light 72 pt

anyone say t Gotham X-Light 80 pt

t anyone Gotham X-Light 100 pt


My title? Accredit

My title? Accredited Person

My title? Accredited Personal Fina

My title? Accredited Personal Financia

credited Personal Financial Pla

Personal Financial Plann

Financial Planning

ncial Planning S + 34

Planning Sp

Planning Spe

ning Spec


My title? Accredited Personal Financial Planning Specialist

Gotham Medium 8 pt

ted Personal Financial Planning Specialist

Gotham Medium 12 pt

nal Financial Planning Specialist

Gotham Medium 16 pt

ancial Planning Specialist

Gotham Medium 20 pt

al Planning Specialist

Gotham Medium 24 pt

anning Specialist

ning Specialist

g Specialist

Specialist

pecialist

ecialist

cialist

Gotham Medium 30 pt

Gotham Medium 36 pt

Gotham Medium 48 pt

Gotham Medium 60 pt

Gotham Medium 72 pt

Gotham Medium 80 pt

Gotham Medium 100 pt

 35 +


Do these cash flows make my assets look fat? Gotham Thin Italic 8 pt

Do these cash flows make my assets look fat?

Gotham Thin Italic 12 pt

cash flows make my assets look fat? Gotham Thin Italic 16 pt

ows make my assets look fat? Gotham Thin Italic 20 pt

make my assets look fat?

Gotham Thin Italic 24 pt

my assets look fat?

Gotham Thin Italic 30 pt

y assets look fat?

sets look fat?

s look fat? + 36

look fat?

ook fat?

ok fat?

Gotham Thin Italic 36 pt

Gotham Thin Italic 48 pt

Gotham Thin Italic 60 pt

Gotham Thin Italic 72 pt

Gotham Thin Italic 80 pt

Gotham Thin Italic 100 pt


Gotham Black Italic 8 pt Do these cash flows make my assets look fat? Gotham Black Italic 12 pt

Do these cash flows make my assets look fat

Gotham Black Italic 16 pt

Do these cash flows make my ass

Gotham Black Italic 20 pt

Do these cash flows make m

Gotham Black Italic 24 pt

Do these cash flows m

Gotham Black Italic 30 pt

Gotham Black Italic 36 pt

Gotham Black Italic 48 pt

Gotham Black Italic 60 pt

Gotham Black Italic 72 pt

Gotham Black Italic 80 pt

Gotham Black Italic 100 pt

Do these cash flow

Do these cash fl

Do these ca

Do these  37 +

Do thes

Do thes

Do th


I'm

I'm ope

I'm operati

I'm operating

I'm operating in

I'm operating in t

'm operating in the

perating in the + 38

ating in the r

ting in the r

g in the re


m operating in the red!

Gotham Bold Italic 8 pt Gotham Bold Italic 12 pt

erating in the red!

Gotham Bold Italic 16 pt

ing in the red!

Gotham Bold Italic 20 pt

g in the red!

Gotham Bold Italic 24 pt

n the red!

Gotham Bold Italic 30 pt

the red!

Gotham Bold Italic 36 pt

e red!

Gotham Bold Italic 48 pt

I'm operating in the red!

red!

red!

red!

ed!

Gotham Bold Italic 60 pt

Gotham Bold Italic 72 pt

Gotham Bold Italic 80 pt

Gotham Bold Italic 100 pt

 39 +




Gotham Book Italic 8 / 10 pt For the record, Caleb, my paranoid fantasies do NOT involve any level of government whatsoever since, well, you know, the Fed isn't actually a government agency. And those aren't paranoid fantasies at all, I prefer the term "pornography" but maybe that's just me. Now if only I could find a place that rents black helicopters so we can reenact the scene where the big dirty Fed kidnaps me at my office and interrogates me in a dingy room while punishing me for my bad, bad potty mouth. *fapfapfap* my friend. Fuck, I'm in accounting, I need all the excitement I can get.

Gotham Medium Italic 8 / 10 pt

+ 42

For the record, Caleb, my paranoid fantasies do NOT involve any level of government whatsoever since, well, you know, the Fed isn't actually a government agency. And those aren't paranoid fantasies at all, I prefer the term "pornography" but maybe that's just me. Now if only I could find a place that rents black helicopters so we can reenact the scene where the big dirty Fed kidnaps me at my office and interrogates me in a dingy room while punishing me for my bad, bad potty mouth. *fapfapfap* my friend. Fuck, I'm in accounting, I need all the excitement I can get.

Gotham Bold Italic 8 / 10 pt For the record, Caleb, my paranoid fantasies do NOT involve any level of government whatsoever since, well, you know, the Fed isn't actually a government agency. And those aren't paranoid fantasies at all, I prefer the term "pornography" but maybe that's just me. Now if only I could find a place that rents black helicopters so we can reenact the scene where the big dirty Fed kidnaps me at my office and interrogates me in a dingy room while punishing me for my bad, bad potty mouth. *fapfapfap* my friend. Fuck, I'm in accounting, I need all the excitement I can get.

Gotham Black Italic 8 / 10 pt For the record, Caleb, my paranoid fantasies do NOT involve any level of government whatsoever since, well, you know, the Fed isn't actually a government agency. And those aren't paranoid fantasies at all, I prefer the term "pornography" but maybe that's just me. Now if only I could find a place that rents black helicopters so we can reenact the scene where the big dirty Fed kidnaps me at my office and interrogates me in a dingy room while punishing me for my bad, bad potty mouth. *fapfapfap* my friend. Fuck, I'm in accounting, I need all the excitement I can get.


Gotham Book 8 / 10 pt For the record, Caleb, my paranoid fantasies do NOT involve any level of government whatsoever since, well, you know, the Fed isn't actually a government agency. And those aren't paranoid fantasies at all, I prefer the term "pornography" but maybe that's just me. Now if only I could find a place that rents black helicopters so we can reenact the scene where the big dirty Fed kidnaps me at my office and interrogates me in a dingy room while punishing me for my bad, bad potty mouth. *fapfapfap* my friend. Fuck, I'm in accounting, I need all the excitement I can get.

Gotham Medium 8 / 10 pt For the record, Caleb, my paranoid fantasies do NOT involve any level of government whatsoever since, well, you know, the Fed isn't actually a government agency. And those aren't paranoid fantasies at all, I prefer the term "pornography" but maybe that's just me. Now if only I could find a place that rents black helicopters so we can reenact the scene where the big dirty Fed kidnaps me at my office and interrogates me in a dingy room while punishing me for my bad, bad potty mouth. *fapfapfap* my friend. Fuck, I'm in accounting, I need all the excitement I can get.

Gotham Bold 8 / 10 pt For the record, Caleb, my paranoid fantasies do NOT involve any level of government whatsoever since, well, you know, the Fed isn't actually a government agency. And those aren't paranoid fantasies at all, I prefer the term "pornography" but maybe that's just me. Now if only I could find a place that rents black helicopters so we can reenact the scene where the big dirty Fed kidnaps me at my office and interrogates me in a dingy room while punishing me for my bad, bad potty mouth. *fapfapfap* my friend. Fuck, I'm in accounting, I need all the excitement I can get.

Gotham Black 8 / 10 pt For the record, Caleb, my paranoid fantasies do NOT involve any level of government whatsoever since, well, you know, the Fed isn't actually a government agency. And those aren't paranoid fantasies at all, I prefer the term "pornography" but maybe that's just me. Now if only I could find a place that rents black helicopters so we can reenact the scene where the big dirty Fed kidnaps me at my office and interrogates me in a dingy room while punishing me for my bad, bad potty mouth. *fapfapfap* my friend. Fuck, I'm in accounting, I need all the excitement I can get.

 43 +







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