Creating a Future Without Breast Cancer
Future Forward www.cbcf.org/bcyukon
Annual Report 2010/2011
Recordbreaking waves of pink in 2010
Lunch with
a Rock Star
Bif Naked speaks at Awareness Day
Tribute to Virginia Greene Pioneer, trailblazer, inspiration
Feature
boob bombs, Catwalks & yoga
Shine on to 2020:
Gordon Diamond family helps write Foundation history
CBCF takes new approach to breast health for young women
Nite of Hope
™
Community event reaches milestone of $2 million! Annual Report_10-11_04.indd 2
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AbOuT ThE FOundATIOn VISION
A future without breast cancer. MISSION
As the leading national volunteer-based organization dedicated to a future without breast cancer, the Canadian Breast Cancer Foundation works collaboratively to fund, support and advocate for: • Relevant and innovative breast cancer research • Meaningful education and awareness programs • Early diagnosis and effective treatment • A positive quality of life for those living with breast cancer. THE BC/YUKON REGION
Judy Caldwell founded the BC/Yukon Region of the Foundation in 1992, after surviving breast cancer and bravely taking her story to Ottawa where she advocated to a federal committee for universal screening and early treatment. Today, Judy’s recommendations are still relevant and meaningful, forming the foundation on which the Region has been built for the past nineteen years. Judy’s passion, energy and courage continue to inspire us as we work together with donors, sponsors, media and volunteers to raise funds that support important projects and programs in breast cancer prevention, early detection, treatment, research and issues in the health care workforce. It is the strength of these partnerships that will help us make great strides toward our vision: a future without breast cancer by the year 2020.
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ANNUAL REPoRT 2010/2011 CANADIAN BREAST CANCER FOUNDATION, BC/YUKON REGION 2010/2011 BOARD OF DIRECTORS
Susan ewanick Chair National Board Representative greg D’Avignon Past Chair joan c. chambers Secretary/Legal Counsel National Board Representative Ledford g. Lilley Treasurer Caroline Dunn Co-chair, judy&company Leaders Cabinet Dr. Sandra Dunn Chair, Research and Health Care Advisory Committee Lenora gates Chair, Awareness Day Committee Co-chair, judy&company Leaders Cabinet Marie Shepherd Chair, Fraser Valley Branch Valerie Avery Dr. ian gardiner Saleema noon REGIONAL OFFICE
300-1090 West Pender Street Vancouver, BC V6E 2N7 direct 604.683.2873 toll free 1.800.561.6111 fax 604.683.2860 email cbcfbc@cbcf.org www.cbcf.org/bcyukon Charitable Registration No. 12799 3608 RR0001 The Canadian Breast Cancer Foundation (CBCF) respects your privacy. We never sell, trade or loan your information to any other organization. We will use your information only for follow-up contact, statistical purposes and to process and recognize your donations. We disclose your information only to our own employees and agents and only to accomplish this purpose. If at any time you no longer wish to be contacted by CBCF, please call us at 1.800.561.6111 or email our privacy officer at BC_YKprivacy@cbcf.org and we will be happy to remove you from our lists.
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TAblE OF cOnTEnTS Message from the CEO . . . . . . . . . . . . . . . . . . . . . . . . . 2 Salute from the Chair . . . . . . . . . . . . . . . . . . . . . . . . . . 4 COVER STORY: Shine on to 2020 . . . . . . . . . . . . . . . . . . . . 6 RESEARCH GRANTS: Recipients . . . . . . . . . . . . . . . . . . . . . 8 COMMUNITY GRANTS HIGHLIGHT: Aboriginal Health Made Easy . . . . . . . . . . . . . . . . . . . . . . 9 Record-Breaking Waves of Pink in 2010 . . . . . . . . . . . . . . . . 10
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RUN SPOTLIGHT: Kelowna Committee Rocks the Run . . . . . . . . . 11 Lunch with a Rock Star . . . . . . . . . . . . . . . . . . . . . . . . . 12 Great Minds, Bringing the Experts to You . . . . . . . . . . . . . . . 14 ASK AN ExPERT . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Tribute to Virginia Greene . . . . . . . . . . . . . . . . . . . . . . . 18 Making Lina’s Dream Come True . . . . . . . . . . . . . . . . . . . . 19 DRAGON BOAT GRANTS: Recipients . . . . . . . . . . . . . . . . . . 20 SMALL INITIATIVE FUND: Projects
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COMMUNITY EVENT HIGHLIGHT: Nite of Hopetm . . . . . . . . . . . 22
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Boob Bombs, Catwalks & Yoga . . . . . . . . . . . . . . . . . . . . . 24 CHAMPIONS FOR A CAUSE: Peddle Paddle, Sally Haysom & Carla Davies . . . . . . . . . . . . . . 26 Vancouver Island Hosts Wild Lilies Gala . . . . . . . . . . . . . . . . 28 YEAR OF GIVING: Looking Back at an Inspiring Year . . . . . . . . . 30 COMMUNITY EVENT PROFILE: Wine, Women and Woods . . . . . . 33 CORPORATE SPIRIT . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 2010/2011 Financial Information . . . . . . . . . . . . . . . . . . . . 36 Our Generous Supporters Transformational Gifts . . . . . . . . . . . . . . . . . . . . . . . 38 Planned Gifts . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Community Fundraising Events . . . . . . . . . . . . . . . . . . 39 Community Champions . . . . . . . . . . . . . . . . . . . . . . 40 judy&company Leadership Giving Circle . . . . . . . . . . . . . 42 judy&company Leaders . . . . . . . . . . . . . . . . . . . . . . 45 2010 BC Volunteer Run Directors . . . . . . . . . . . . . . . . . 46 2010 Determination Award Winners . . . . . . . . . . . . . . . 46 Top BC Team Fundraisers . . . . . . . . . . . . . . . . . . . . . 47
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MESSAGE FROM THE CEO
A YEAR OF FIRSTS
Milestones, memories and major turning points add to our already rich history The Canadian Breast Cancer Foundation celebrates its 25th anniversary this year as a national organization. The BC/Yukon Region itself turns 20 years young in 2012, but we certainly have much to commemorate well in advance. 2010 was a year of firsts for us. It began with a first for the entire province of British Columbia last February, when Vancouver welcomed the world to the 2010 Winter Olympic Games. Records were set and history was made, but we had three more reasons to stand strong, free and with glowing hearts: three Foundation connections represented the breast cancer cause in the Olympic Torch Relay - the late Virginia Greene, past Foundation Board
Chair and Co-Chair of the 2020 Task Force, BC/Yukon Region founder and breast cancer survivor Judy Caldwell, and a dynamic team of breast cancer survivors from Abreast in a Boat, one of the Foundation’s Dragon Boat grant recipient teams. 2010 also saw us move our signature Awareness Day luncheon for the first time, from an end of October date to early May, just in time for Mother’s Day and the dawn of spring. Awareness Day 2010 boasted our first celebrity keynote address with rock musician, Juno Award winner and breast cancer survivor Bif Naked. Plans for the 19th annual Canadian Breast Cancer
Foundation CIBC Run for the Cure ramped up over the summer and resulted in a record-shattering event on Sunday, October 3, 2010. An incredible $33 million was raised in over 60 Run for the Cure sites across Canada, with BC contributing $3.6 million as of Run day. A record $1.7 million was raised in Vancouver alone by October 3. These amazing numbers were a first for the entire country. Community events of every kind were held all year round, from golf tournaments to galas and hockey games to high teas. Hundreds of third party fundraisers and supporters worked hard to collectively raise, for
Left: Linda Morris, CEO, addresses donors at a special reception for the Gordon Diamond family. Centre: 10,000 participants lace up for the 19th annual Canadian Breast Cancer Foundation CIBC Run for the Cure on October 3, 2010. Right: Rock musician and breast cancer survivor Bif Naked speaks about her experience with the disease at the 18th annual Awareness Day Luncheon on May 6, 2010.
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the first time, $1 million! The Foundation also launched its first campaign to target young women about breast health ABOVe Left tO right: Gordon and Leslie Diamond present a gift of hope to the BC/Yukon Region in October 2010; BC/Yukon Region founder Judy Caldwell flashes a smile while carrying the Olympic Torch during her leg of the relay in February 2010.
called Don’t Forget to Check, complete with a cheeky new website, “nipple stickers” and surprise yoga sessions all over the city. These firsts were great milestones for us, but perhaps the biggest first of all came in October 2010 when the Diamond family of Vancouver – Gordon, Leslie, Lauri and Jill – announced their $3 million gift to the Foundation in partnership with BC Women’s Hospital & Health Centre Foundation. The Diamond gift is the largest gift ever received by the
Foundation and serves as the first lead gift toward the 2020 initiative. The level of transformation and impact that this gift holds has never been seen before in the nineteen-year history of the BC/Yukon Region, and we offer our sincerest gratitude to the Gordon Diamond family for their generosity – it will truly change the way breast cancer is detected in this province and bring hope to countless women, men and their families. You will read about more firsts for the Foundation as you read through this report, and we hope you remember that you have played a part in achieving these monumental firsts, whether you have been a partner, a sponsor, a monthly donor, a volunteer or a participant in the Run for the Cure. We’ve come a long way since our humble beginnings around a kitchen table in 1992, and we’re ready to go even further. With your support, we’re
certain that we’ll realize a future where, for the first time, breast cancer is no longer feared. For the first time, breast cancer will be a treatable, manageable disease. We’ll realize our vision of a future without breast cancer, and it will be thanks to you. But for now, for the time being, let’s celebrate these firsts and hope that these are just the beginning of many more firsts to come.
Linda Morris CEO
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SAluTE FROM THE CHAIR
Susan Ewanick Honours
cAnAdA SAFEwAY (AFP) Freeman Philanthropic Services Award for Outstanding Corporation. This prestigious international award honours businesses that demonstrate outstanding commitment
philanthropy and community involvement. Canada Safeway supports a broad range of Canadian As Chair of the Board of charitable and community Directors of the Canadian programs, such as cancer Breast Cancer Foundation, research, education, food BC/Yukon Region, I banks and programs am truly privileged to focused on assisting people witness unwavering with disabilities. Canada dedication to the breast Safeway works to motivate cancer cause by so many communities, retailers cAnAdA SAFEwAY hAS RAISEd individuals at all levels of their organization and and individuals across the mORE ThAn $8 mIllIOn customer base to take part province. I am pleased and AcROSS ThE cOunTRY in fundraising and comproud to introduce you to munity support for these Canada Safeway Limited, important causes. Safeway’s a ten-year corporate partner of through financial support, as 30,000 Canadian employees the Foundation. well as through encouragement share a passion for supporting and motivation of others to This year Safeway Limited was the recipient of the Association take leadership roles toward of Fundraising Professionals’
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people and communities in which they live. In October 2010, Canada Safeway staff and customers came together to raise $1.8 million across Canada for breast cancer research, awareness and education programs during a month-long, in-store breast cancer awareness campaign. Customers were able to donate at the checkout and learn more in store by picking up breast health bookmarks that promoted risk reduction and screening mammography. The campaign brings Foundation volunteers to Canada Safeway locations across the province, and this year, our ambassadors in pink injected a little fun into Thanksgiving grocery shopping by distributing “Find a Ribbon,”
an interactive activity sheet that provided important breast health informaCLOCKWISE FROM ABOVE: News 1130’s Kim Seale works laboriously on her pink cat pumpkin tion to store customers. at the campaign media launch; Canada Safeway’s Canada Safeway’s VP Retail Operations, BC, Mike Nash, poses with commitment to the BC/Yukon Region founder Judy Caldwell; Conbreast cancer cause has testants hard at work on their pink pumpkins at been phenomenal. Since the Robson and Denman location in downtown Vancouver; Staff at Safeway locations in Duncan, beginning our partnerBC, used pink balloons, cupcakes and ribbons to ship ten years ago in raise awareness and spread the word. 2001, Canada Safeway has raised more than $8 million across the country for research, education and awareness. We are thrilled to recognize Canada Safeway for championing our cause, and look forward to another ten years of working together. Thank you, Canada Safeway. On behalf of everyone at the Foundation, we salute you!
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COVER STORY
Shine On to 2020
Gordon Diamond family helps write Foundation history October 13, 2010 marked the beginning of an important chapter in the story of the Canadian Breast Cancer Foundation, BC/Yukon Region. The Diamond family of Vancouver – Gordon, Leslie, Lauri and Jill – made a $3 million donation to the Foundation in partnership with BC Women’s Hospital & Health Centre Foundation (BC Women’s Foundation). The Diamonds’ gift will establish the Sadie Diamond Breast Health Imaging Centre at BC Women’s Hospital & Health Centre, an agency of the Provincial Health Services Authority (PHSA). The Sadie
Diamond Centre will be the first of its kind in BC – a flagship breast imaging and training centre named in honour of Gordon Diamond’s mother who died from the disease. The Diamond family’s gift includes the purchase of two state-ofthe-art digital mammography machines with tomosynthesis, the most advanced breast screening and diagnostic technology on the market today. Complementing this transformational gift from the Diamonds, the PHSA has contributed a further $1.1 million of operational funding for fellowships and project
management to train staff on the new state-of-the-art equipment. For the Gordon Diamond Gordon and Leslie Diamond, with daughters Lauri (left) and Jill (right), exemplify the power of giving.
family, philanthropy is a part of life. Leslie Diamond is a breast cancer survivor and she reflected on the values of giving. “In keeping with the Jewish faith, our family has embraced the value of tikkun olam, which is Hebrew for ‘repairing the world,’ with our charitable gifts over the years to benefit every faith and ethnicity,” she said.
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“Leaving a legacy by supportwe believe the Sadie Diamond The Future Without Breast ing public institutions and Centre will offer a best practices Cancer, to answer two simple giving back to the community model that may help develop but very complex questions: If has always been important to us. a series of standardized, breast we want a future without breast It doesn’t matter if you’re giving health centres around the cancer by 2020, what will it ten cents, $10 million, or ten province that include a training take? More to the point, where dollars...it’s the right thing to do.” centre of excellence,” said Dr. do we start? The Diamonds’ Experts believe the Diamonds’ Jan Christilaw, President BC gift will surely make significant transformational gift will Women’s Hospital & Health differences in the early detecsignificantly improve breast Centre. Additionally the tion of breast cancer, thereby cancer diagnostic care in BC Diamond family’s gift will help affecting the entire 2020 vision and help to establish diagnostic ensure BC Women’s Hospital as a whole. standards in the transition from & Health Centre is able to “Early detection saves film to digital mammography. attract, train and retain breast lives,” Linda Morris, CEO, “Tomosynthesis takes digital imaging radiologists and mamemphasized. “The Diamonds’ mammography a gigantic step mogram technologists for today gift will provide more accuforward,” said Dr. Paula and the future. rate screening and diagnosis, Gordon, medical finding smaller tumours director of the Breast earlier.” BC/Yukon Program at BC Women’s Region founder and “Early detection saves lives... breast cancer survivor Hospital & Health The Diamond gift will provide Judy Caldwell summed Centre and chair of the more accurate screening Early Detection working up the impact of this and diagnosis, finding group, one of five arms philanthropic family smaller tumours earlier.” of the 2020 Task Force best, stating that “the assembled to reduce the Diamonds’ gift is an incidence and life-limiting important part of making impact of breast cancer by the breast cancer an interruption in The Diamonds’ generous year 2020. your life, not a death sentence.” gift of $3-million has enabled “Tomosynthesis produces Diamonds endure, and so us to target the area of early 3-dimensional images that give will the Gordon Diamond famdetection, one of the key areas a more detailed picture of a ily’s gift for years to come in the of work for 2020. It is the women’s breast tissue. Not only lives of countless women, men largest gift ever received by the do better pictures mean potenand families affected by breast Foundation and serves as the tially finding more cancers, but cancer in BC. The Canadian first lead gift toward the 2020 also fewer recalls from screening initiative. The 2020 vision has Breast Cancer Foundation, and fewer retakes for technical BC/Yukon Region extends its been at the forefront of all the reasons. The images can be seen work funded and supported sincerest thanks to Gordon, instantly on a computer screen Leslie, Lauri and Jill Diamond by the BC/Yukon Region since while the patient is still in the for their generosity and support, March 2007, when some of room,” said Dr. Gordon. and for helping us make such the province’s leading minds in “In addition to reducing the cancer care and women’s health a pivotal move toward our time it takes to confirm or deny came together at what is now vision of a future without if a woman has breast cancer, breast cancer by 2020. known as The Summit – 2020:
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RESEARCH GRANTS
REcIpIEnTS Dr. Kristin Campbell
University of British Columbia
$145,342 Can exercise improve cancer associated cognitive dysfunction?
Dr. Juergen Kast
University of British Columbia
$49,000 Comprehensive analysis of mutant proteins and their contribution to breast cancer metastasis
Dr. Sheina Macadam
University of British Columbia
$115,095 Quality of life and patient reported outcomes of reconstruction in breast cancer survivors
Dr. Pauline truong BC Cancer Agency, Vancouver Island Centre
$48,880 Development and validation of a prediction tool for locoregional recurrence risk after mastectomy
Dr. Scott tyldesley (see inset) BC Cancer Agency, Vancouver Centre
$28,200 Results of brain radio therapy and re-irradiation in metastatic breast cancer in the trastuzumab era
Dr. Michael tully Underhill University of British Columbia
$215,652 Examination of HIC1 expression and function in breast cancer
Dr. Peter Watson BC Cancer Agency, Vancouver Island Centre
$166,676 Role of OSM-S100A7 pathway in breast cancer progression
Dr. Sally Amos, CBCf fellow
BC Cancer Agency, Vancouver Island Centre
$104,000 Enhancing cancer immunotherapy: genomic analysis of human bilateral breast cancer to identify factors modulating sensitivity to T cell infiltration
Dr. nagarajan Kannan, CBCf fellow BC Cancer Agency, Vancouver Centre
$104,000 Mechanisms of ROS regulation in primitive normal human mammary cells and their role in early stages of oncogenic transformation
Dr. Anna Stratford, CBCf fellow
University of British Columbia
$49,500 The regulation of Y-box binding protein-1 (YB-1) by p90 ribosomal S6 kinase (RSK) in basal-like breast cancer
dR. ScOTT TYldESlEY And ThE judY&cOmpAnY lEAdERS cAbInET
The newly formed Leaders Cabinet (L to R): Judy Caldwell, Lenora Gates, CEO Linda Morris, Lisa Skakun, Caroline Dunn and Debi Rumley. Photo taken at The Urban Tea Merchant.
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One of Dr. Scott Tyldesley’s research projects is supported through the work of the judy&company Leaders Cabinet. This project looks at the use of
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COMMuNITY GRANTS HIGHlIGHT
AbORIgInAl hEAlTh
mAdE EASY
The Aboriginal Health Program at BC Women’s Hospital provides both on-site and outreach services to improve the health of Aboriginal women and their families. With funding from CBCF, the Aboriginal Health Program is developing an educational flipchart on breast health care and screening. “The chart is called ‘Affirming Life: Breast Screening,’” said Lerinda Swain, Program Coordinator. “It’s aimed at Aboriginal women in BC and will provide the most current and relevant information on breast health, screening and breast cancer.” The BC/Yukon Region is proud to fund this important project and communicate with Aboriginal and First Nations women about breast health. The chart is straightforward and visual, providing imagery to illustrate the concepts of anatomy and screening. We are excited about this health promotion piece and look forward to working with the Aboriginal Health Program in years to come.
Artwork (right) courtesy of BC Women’s Hospital.
radiotherapy treatment in British Columbia, Scotland, New Zealand and Western Australia to identify areas for improvement. It will provide valuable information about the similarities and differences in treatment for breast cancer patients between these regions and between the estimates of need and actual
use of radiotherapy. As a result, this study may be able to identify areas where education about radiotherapy indications and access to care can be enhanced. The judy&company Leaders Cabinet is a key group of community leaders and champions for the breast cancer cause, who spearhead movement
toward our vision of a future without breast cancer by 2020. We are honoured to work with these ambassadors for our vision and extend our heartfelt thanks to the 2010 cabinet members: Judy Caldwell (Honorary Chair), Caroline Dunn (Co-Chair), Lenora Gates (Co-Chair), Debi Rumley and Lisa Skakun. ANNUAL REPORT 2010/2011 9
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Record-breaking waves of pink in 2010 Sunday, October 3, 2010 began like most Run days do – staff and volunteers woke at the crack of dawn and were on site before the sun rose to set up for the Foundation’s biggest fundraising event of the year. Tents emerged, tables unfolded, mountains of bagels and bananas formed. No one anticipated that the event would bring in recordshattering dollars – in Vancouver, in BC and across the country. 2010 marked the 19th annual Canadian Breast Cancer Foundation CIBC Run for the Cure. That Sunday saw some 22,000 participants in nine Run for the Cure communities across the province take to the pavement in support of a future without breast cancer. Waves of pink rolled over the streets from Abbotsford to the West Kootenays, with walkers, runners, teams, individuals, families, friends and colleagues connecting for the cause. $3.6
million raised was announced as of Run day, with fundraising continuing through to the end of October and contributing to a record-breaking nationwide total of $33 million! In Vancouver alone, over $1.7 million was raised as of Run day. “It was really an incredible day around this great province and across the country,” said Talea Pecora, Director, Run for the Cure. “We’re inspired by the continued commitment of British Columbians to the cause. It’s remarkable to see our participants, donors, volunteers and sponsors go above and beyond, and break records to boot! Thank you to all – we could not have done this without you.” The Canadian Breast Cancer Foundation CIBC Run for the Cure is Canada’s largest single day, volunteer-led fundraising event dedicated to raising funds for breast cancer research, and education and awareness
programs. 100% of the funds raised through the Run for the Cure in BC and the Yukon stay in the Region to support initiatives in breast cancer research, education and awareness programs that address five key areas of focus: prevention, early detection, research, treatment and emerging issues in the health care workforce. CIBC returned as National Title Sponsor for the fifteenth year, while BC enjoyed regional sponsorship from the Health Sciences Association and BC Nurses’ Union. In 2010, the Run for the Cure welcomed over 177,000 participants and over 12,000 volunteers in 60 communities across Canada to help make what was just an ordinary first Sunday in October truly extraordinary – and another resounding success. The 2011 Canadian Breast Cancer Foundation CIBC Run for the Cure takes place on Sunday, October 2. Register to participate as a team or an individual and start fundraising today at www.cbcf.org. Who are YOU running for?™
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RuN SPOTlIGHT
kElOwnA cOmmITTEE ROckS ThE Run Greater than the sum of its parts Kate De Kruif, a busy young mom, was just getting back into running when she participated in her first Run for the Cure in Kelowna in 2009. She formed a team, thinking it would be fun – something to do in what little spare time she had when not chasing after her kids. In an effort to stay in the loop about all things Run for the Cure, she clicked on to the Kelowna Run Facebook page. “That’s where I saw the posting for a volunteer Run Director,” she recalled. “I read it and thought I’d apply, figuring it would be great learning opportunity and a good way to give back at the same time.” Barb Hoy had just retired after thirty years as a pharmacist. She hadn’t ever done the Run for the Cure before, but with newfound time on her hands, she applied for the volunteer Run Director position on the Kelowna Run for the Cure Committee after seeing the call in the local paper. “It struck a personal chord with me as well,” Barb said. “My grandmother died of breast cancer, so I do have a family
history. I have a daughter, and spent my whole working life in health care. I felt it would be a great fit.” Even with such contrasting backgrounds and lifestyles, Kate and Barb were both selected as Run Directors in early 2010 and teamed up to lead the Kelowna Run for the Cure Committee to what would be a challenging, but ultimately rewarding and incredibly
successful Run day. On Sunday, October 3, 2010, almost 2,000 participants arrived at a brand new site, the beautiful City Park, to walk, run and stroll a brand new route, raising $352,000 in support of a future without breast cancer. “Hearing that final total on stage on Run day,” Kate said, “was such an amazing feeling.” Barb agreed. “I don’t get emotional very often, but you’ll see in the photos – I was definitely teary-eyed!”
Of course, achieving such a feat takes planning, and the work of many hands. “We were very lucky to have a dedicated committee,” Kate said. “Most of us were completely green – we had little to no experience with the Run for the Cure, but everyone was so committed to the overall goal, which was to put on the best event we could for the cause.” And that they did – Kelowna was the only site in BC to have a themed event. “We toyed with the idea all year long and finally just went with it,” Barb said with a laugh. “The Run for the Cure went rock n’ roll!” Complete with an Elvis impersonator, jive dancers and thumping tunes, the Kelowna Run for the Cure was the most talked about site at National Run Directors’ Training in Toronto. While other leaders would brag about successes like these (it’s easy to see why!), Kate and Barb refuse to hog the spotlight. “It’s not about us,” Barb insisted. “It’s about a wonderful committee, an incredibly supportive community and a very important cause.”
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Lunch with a Rock Star: Bif Naked Speaks at 2010 Awareness Day 12 CANADIAN BREAST CANCER FOUNDATION, BC/YUKON REGION
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FACING PAGE FROM TOP: Tables are set and ready to be filled; Bif Naked “won’t lie” - she told her story to a room of over 600 supporters; Linda Morris, CEO, with Bif Naked and Awareness Day Chair Lenora Gates; Emcee Pamela Martin with Vicki Gabereau and the Foundation’s Vancouver Island Regional Manager, Tracy Ryan; Artist Teresa Posyniak’s painting “Held.”
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On May 6, 2010, the CBCF BC/Yukon Region experienced a few firsts at its 18th annual Awareness Day Luncheon. For the first time, the event was moved to an early May date in honour of Mother’s Day. For the first time we held an online art auction featuring two paintings generously created for the Foundation by artist Teresa Posyniak. But perhaps the biggest first of all was hosting our first rock star as the keynote address. In 2010, we proudly welcomed Juno Award-winning, multi-platinum record selling, Canadian rock singer, writer, poet, motivational speaker and actress Bif Naked to the Awareness Day stage. Held at the Fairmont Hotel Vancouver in the BC Ballroom where pink shawls adorned every chair, Awareness Day attracted more than 600 corporate and community supporters from around the Lower Mainland. The afternoon was emceed by CTV’s Pamela Martin and the Vancouver Sun’s Valerie Casselton, and featured Dr. Paula Gordon, chair of the 2020 Early Detection Working Group, as the health speaker, who stressed to the audience the importance of regular mammograms for women age 40 and over. She cautioned against missing screenings: “Unless you have a crystal ball,” she said with a laugh. “I don’t have a crystal ball.” Bif, clad in a black dress that proudly displayed the
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tattoos on her arms, recounted her journey with breast cancer that began in 2008 with the discovery of a “pea-sized” lump during the first self-examination she ever performed. “I won’t lie,” the non-smoking, non-drinking vegan repeated throughout her address – breast cancer was “brutally difficult” even for a tough rock singer like herself. Candid, honest and dotted with both hope and realism, Bif ’s story received a well-deserved standing ovation. Awareness Day was presented by CIBC and supported by Silver Sponsor Novartis and Bronze Sponsors AstraZeneca, Certified General Accountants Association of British Columbia, Dianes Lingerie, GlaxoSmithKline and Hoffmann-La Roche. The event was a great success and thanks to our guests, sponsors, donors, corporate supporters and volunteers, it
SPECIAL THANKS The Foundation would like to extend its gratitude to our longtime friend and supporter, Pamela Martin, who gave her last broadcast as Anchor on CTV News Vancouver on December 29, 2010. Martin has demonstrated her support in a number of ways, particularly as emcee of Awareness Day as well as captain of Team Pamela in the Canadian Breast Cancer Foundation CIBC Run for the Cure. Thank you, Pamela, for your dedication and commitment to the breast cancer cause!
raised $130,000 in support of breast cancer research, awareness and education programs in BC. Here’s to hoping this success is the first of many more to come.
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GREAT MINDS Bringing the experts to you
The Canadian Breast Cancer Foundation, BC/Yukon Region believes that a future without breast cancer is not only possible, but achievable by 2020. To realize this vision, we have committed ourselves to serve as a resourceful catalyst, promoting innovation and
supporting meaningful and relevant work in research and programming. With that effort in mind, we also want to provide our partners, donors, sponsors and volunteers with the most up-to-date and accurate information as it pertains to every aspect of the breast
cancer spectrum, from prevention, early detection, diagnosis and treatment to research, post-treatment and survivorship. In 2010, the BC/Yukon Region supported some of the brightest minds in the field of breast cancer research, and worked to bring their expertise to you.
RESEARCHER HIGHLIGHT: Dr. Kristin Campbell Move, Sweat, Repeat: The Effects of an Active Body on an Active Mind Dr. Kristin Campbell wants to see people move, particularly people who have had breast cancer. She also wants to see those movers use their brains. Why? Because breast cancer has as much to do with the mind as with the body. It has been reported that following chemotherapy, many breast cancer survivors have reported alterations in memory, concentration or the ability to think. As a physical therapist and cancer scientist, Dr. Campbell wants to help those women
regain control of their cognitive function with her lifelong passion – exercise. “Exercise has always been a big part of my life,” she said. “I’m an avid cyclist, runner and cross country skier, but I’ve also always been interested in the science of cancer. Many of the known risk factors for breast cancer are things that a woman cannot control – her age, when she started menstruating, when she had her first child. But exercise is something you can control, and my research is looking at the impact it has on those affected by the disease.” Dr. Campbell’s Foundationfunded project has survivors sweating it out in an aerobic
exercise intervention program lasting 24 weeks. Participants exercise not only their bodies but their brains by taking neurological tests before and after their exercise programs, with Dr. Campbell examining both the results and the way the brain was used to determine how physical activity influences the activity of the mind. “Changes in cognitive function can hugely affect women following treatment and currently there is little information on what interventions may help,” Campbell explained. “I hope this project will shed some light on an issue that hasn’t been studied before.”
14 CANADIAN BREAST CANCER FOUNDATION, BC/YUKON REGION
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bREAST HEALTH SPEAKER SERIES The Foundation visited four communities in the Lower Mainland this past spring armed with charismatic presenters, a stand-up comic, and most importantly, information on timely issues in breast cancer. Whether you caught our events at the HR Macmillan Space Centre in Vancouver, the West
Vancouver Community Centre, Evergreen Cultural Centre in Coquitlam or the Langley Coast Hotel and Conference Centre, the first-ever Breast Health Speaker Series was an educational experience for all those who attended. Guests had the unique opportunity to hear accomplished, dynamic and committed researchers share
their work and knowledge about breast cancer and breast health, covering topics such as new treatments, molecular investigation, exercise, and patient navigation. Sponsored by Hoffmann-La Roche, all four events featured “Breast
Cancer 101,” giving audiences an overview of the disease and separating facts from myths. Jules Sesia, breast cancer survivor and stand-up comic, closed out each of the four sessions by sharing her story in her own candid and entertaining way. Light refreshments were provided by Canada Safeway.
“The public has a great appetite for this kind of information, and it was fantastic to see so much interest everywhere we went,” said Elaine Webb, Director, Health Promotion & Planning. “With the help of our accomplished grantees,
generous sponsors, enthusiastic volunteers, and of course, all our guests, we will continue to make a real difference in our communities.” ABOVe: Audience members listen intently at Speaker Series events in Vancouver.
ANNUAL REPORT 2010/2011 15
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gREAT mIndS (CoNTINUED)
Q&A WITH DR. CARoLyN GoTAy, CANCER PREvENTIoN EXPERT Dr. Carolyn Gotay is a Professor in the School of Population and Public Health at the University of British Columbia and holds the Foundation-funded position of Canadian Cancer Society Chair in Cancer Primary Prevention. Dr. Gotay has a distinguished career in cancer prevention and control and is a valued grantee of the Canadian Breast Cancer Foundation, BC/Yukon Region. Her latest project is the Breast Cancer Risk Reduction Clinic, based out of BC Women’s Hospital. We had the chance to chat with Dr. Gotay about the clinic and what it means for women’s health in BC.
CBCF: Dr. Gotay, what is the objective of the Breast Cancer Risk Reduction Clinic? How will it help women in BC? The objective is to help women reduce their risk of developing breast cancer by focusing on the risk factors they can do something about. This clinic provides a different approach from what is currently available in BC. We are working to provide women with the knowledge that they can modify their risks, and the practical suggestions for how to go about doing this. CBCF: What are the basic principles of reducing your risk of breast cancer? The basic principles are to know your risk status, understand what you can do to lower your risk, and take steps to do this. These steps include maintaining a safe weight, being physically
active, working toward eliminating alcohol consumption, and carefully considering risks of oral contraceptives and hormone replacement therapy. CBCF: Is there a specific experience you had with a patient that significantly impacted your work? In other words, what is your most memorable moment as a cancer researcher? I have worked in cancer research for over 30 years, and I’ve met many special people along the way. Let me tell you just one experience that happened early on in my career. I was doing a study on coping with cancer that involved interviews with breast and gynecologic cancer patients. One vibrant young woman with advanced breast cancer took part in my study. She had had quite a long journey with multiple treatments, none of which
was successful in controlling her disease. After the study, she told her oncologist that participating in my research was the most positive thing that she had experienced since her diagnosis. That really impressed her physician, who made certain all of his patients had a chance to take part in the study from then on, and it let me know that what I was doing was a good experience for the patients, as well as making a contribution to science. I often think of that young lady with appreciation. CBCF: What is the biggest motivator for you in your practice? I hope that what I do makes a positive difference in preventing cancer. CBCF: Do you encourage all women to have their breast cancer risk assessed? What would you say to women who simply do not want to know?
16 CANADIAN BREAST CANCER FOUNDATION, BC/YUKON REGION
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ASK AN EXPERT In my opinion, knowledge is power. When you know your risk, and know what you can do to lower it, you have a chance to live a longer, healthier, and better life for you and your family. At the same time, I respect individual preferences. Every woman has her own priorities, and these often vary at different times in one’s life. If someone isn’t ready now, we would like to be there for them when they are ready. CBCF: Prevention is one of the five key areas of focus in the Foundation’s quest for a future without breast cancer by 2020. What does breast cancer prevention look like to you in a perfect world? In a perfect world, there would be no more breast cancer. Is that possible? It’s a challenge, but one that I believe we should strive toward. In a less than perfect but excellent world, no one would die of breast cancer. I believe this is certainly achievable. And a goal I feel is possible in the near future is a world in which no one fears breast cancer - because we do what we can to prevent it, and if that isn’t possible, we know there are resources to catch it early, treat it effectively, and provide comfort and support. CBCF: What one piece of information about breast health do you think every woman should hear? Most breast cancers are not due to inheritance, and many are preventable!
Expert advice on breast health and breast cancer was at the fingertips of hundreds of British Columbians last October with CBCF’s second annual Ask an Expert series, which appeared both online and in print in the Vancouver Sun. The series ran from Monday, October 4 to Friday, October 8, 2010, following our most successful Run for the Cure ever. For that week, readers and visitors to www.vancouversun.com were engaged in an exclusive look at the latest issues in breast cancer. Topics covered in print included advancements in targeted treatment, early detection services, rapid access breast clinics, fundraising for the cause and where the money goes, and the power Battling cancer without chemo of a positive attitude. Newspaper hawkers W draped in pink pashminas made sure that the bustling public on the streets of Vancouver didn’t miss the first issues, handing out papers on Monday morning everywhere from Burrard Street to Marine Drive. For those who preferred the click of a The public face of fundraising mouse over the flip of a page, Ask an Expert was also available online in the form of a microsite that housed a regularly-updated Q and A, a Twitter feed to ask questions and daily live online chats featuring some of the province’s brightest minds in breast cancer research and treatment. Dr. Stephen Chia, Dr. Karen Gelmon, Dr. Paula Gordon, and Dr. Kristin Campbell, all Foundation-funded researchers, joined forces to discuss such subjects as survivorship, exercise, screening mammography and targeted drugs. “The second year of Ask an Expert was another great success and further strengthens our position, as well as those of our partners, as leaders in the field of breast cancer research, education and awareness,” said Linda Morris, CEO. “Thank you to the Vancouver Sun and our presenting sponsors, Novartis and Hoffmann-La Roche, for their support in this important initiative. Your commitment to the cause is invaluable!” p
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| BREAKING NEWS: VANCOUVERSUN.COM
| MONdAy, OCtOBER 4, 2010
|| westcoast news
health
New drugs give doctors hope they can
cure the disease without turning to the
devastating treatment
Online video chats at vancouversun.com
BY CHAD SKELTON VaNcouVer SuN
TODAY
Topic: Can targeted treatments replace chemotherapy? Dr. Stephen Chia serves as physiciancoordinator for the breast cancer clinical trials at the BC Cancer Agency and is chairman of the B.C. Breast Tumour Group. Chia is hopeful that in the next five to 10 years doctors will be able to treat some patients entirely with targeted drugs, with no need for chemotherapy. Dr. Marcel Bally, who oversees of more than 40 researchers as the head advanced therapeutics at the agency’s research centre in Vancouver, isn’t so sure. Bally said many of the new targeted drugs simply aren’t tough enough.
hen Ann Jessey’s doctor told her last spring she should
undergo chemotherapy, her first thought was: This is going to ruin my summer. “I swim every day, it’s my favourite activity,” said Jessey, 68, who lives on Saltspring Island and learned during a routine mammogram a year ago that she has breast cancer. A series of surgeries last winter — two lumpectomies and finally a full mastectomy on her left breast — had kept Jessey out of
Tuesday
Topic: The truth about breast cancer survival. Dr. Karen Gelmon has been a medical oncologist for more than 20 years and is co-chairwoman of the National Cancer Institute of Canada’s Clinical Her Darren Stone/PoStmeDia newS Trials Group Breast Site Committee. of non-chemo expertise lies with clinical trials, offering Victoria General Hospital are aware Ann Jessey and Leanne Whitfield at Nurse Dorothy Yada (left) and patients patients access to the newest breast available for women with breast cancer. treatments that are becoming more cancer treatments and developing knowledge in breast cancer pathology: is “I think we underestimate the psy“One of the important things to know with chological benefits that come that breast cancer is multiple different tests that can help make a woman’s kinds of cancers.” decision easier,” said Chia. by “I’ve had friends who have gone The study, which is funded Wednesday through chemo and they had gone Genomic Health, also includes a costTopic: Why women get mammograms. through hell,” she said. “I didn’t benefit analysis comparing how much my want to lose my summer with Only about half of all B.C. women who the drug costs to how much money grandkids.” were between 50 and 69 had mamby not giving some patients saved is choice. no had Jessey It looked like mograms in 2007 and 2008, with a a chemo. But then she read an article about participation-rate high of 55 per cent So far, about 50 B.C. women have of have new type of test for certain types in Richmond and a low of 34 per cent been enrolled in the study and breast cancer, called Oncotype DX. in the East Kootenays. Two experts, received the free test. Jessey wasn’t The test examines a patient’s eligible to take part because a small Sam and Dr. Paula Gordon, will Janette a on — removed tumour and predicts answer questions about the imporamount of cancer in her lymph nodes scale from 0 to 100 — whether chemo- made her ineligible under the study’s tance of mammograms. not. therapy is likely to be effective or strict enrolment criteria. Janette Sam is the interim screening the Jessey’s cancer seemed like a good Chia said the Oncotype study, operations leader at the Screening match for the test. Too bad B.C.’s results of which are expected late next and B.C., of Program Mammography ian Smith/PnG are medical system doesn’t cover it. the year, is an example of how doctors has undertaken trials to replace film drugs So Jessey decided to pay for moving away from a one-size-fits-all Cancer Research Centre says new targeted with digital mammography technolchemo. $4,000 test herself, something B.C.’s approach to breast cancer and trying Dr. Marcel Bally of the B.C. on their own, and work better alongside ogy. Dr. Paula Gordon has been practisMinistry of Health estimates about to find ways to tailor treatment to each can’t rid patients of cancer and interon ing advanced breast imaging than 10 women in the province have done. patient’s unique needs. more drugs simply aren’t tough enough by a in vention in Vancouver for healthy cells more or less alone. The tumour samples are taken their own to make a patient better, “Breast cancer really is a heterogeand is a clinical professor of off Such drugs are not new. Tamoxifen, womof them only stop 25 years, pathologist in B.C. and then sent the neous disease,” said Chia. “One gene which targets estrogen receptors, has part because many radiology at UBC and medical director to Genomic Health in the U.S., cancer cells from growing and don’t of the breast program at BC Women’s It an’s breast cancer has different 1970s. company that makes Oncotype DX. woman’s been in use since the destroy them outright. the expressions than another Hospital. But researchers say the development tests them and sends the results to In contrast, said Bally, studies have area of breast cancer.” an of targeted drugs is a growing targeted drugs patient’s doctor. Doctors are also hopeful that such drugs shown that many Thursday When Jessey’s test results came growing number of “targeted” cancer breast cancer research and become dramatically more effective relaare becoming more and more com- in patients when paired with a tradi- Topic: Building the war chest. back, she had a score of just 14, a chemo. to drugs can reduce reliance on mon in treatment. tively low score. That was enough tional chemo drug, like a superhero Douglas Nelson is the president and Chemo works by attacking fastthat Chia said he’s hopeful that, within convince her, and her oncologist, CEO of the BC Cancer Foundation, dividing cells in the body, which the next five to 10 years, doctors will with a sidekick. she didn’t need chemo. For example, said Bally, the tar- which dominates fundraising on include cancer cells, but also bone be able to treat some patients entirely isn’t very effec“I was over the moon,” said Jessey. marrow, hair follicles and the digesno need for geted drug Herceptin be a lifesaver breast cancer in B.C. The foundation But she was also upset that a test tive tract. That’s why chemo can be so with targeted drugs, with tive on its own but can raises funds to support research and and that helped her avoid chemo — causing them chemo at all. with two common chemo enhancements to cancer care in B.C. paired patients, to when devastating researches of who cost Dr. Marcel Bally, saved the medical system the and has spent more than $40 million to lose their hair and feel nauseated. at the BC drugs. are drug-combination therapies giving it to her — wasn’t covered. Bally said the upside of drug-combi- directly on breast cancer research and Targeted drugs, in contrast, “Before this test came back, I was designed to go after the specific pro- Cancer Agency, isn’t so sure. targeted nation research like his is that it can treatment in B.C. since 2004. “It the Bally said many of the new going to go for chemo,” she said. find ways to take drugs already on teins expressed by cancer cells, leaving “We identify where philanthropy can really came down to whether I would market and, by using them together, leverage programs that have the greatneiput $4,000 on the line.” increase patient survival in a way est potential to improve the lives of The Ontario government announced Breast cancer in B.C. ther drug could on its own. cancer patients in the province.” at vancouversun.com, looking in March that it would begin paying The downside, said Bally, is that the A five-part series, including live daily chats have for the Oncotype DX test. So far, province. breast cancer patients will likely suit, at the treatment of breast cancer in our for Friday B.C. government hasn’t followed to suffer through chemo treatment Day 4. Thursday saying it’s waiting for a recommenda- Day 1. Today Topic: Can exercise and positive thinkmany more years to come. on FunDrAising FOr BreAsT tion from the BC Cancer Agency “Lots of people are hoping these tar- ing prevent or fight cancer? TArgeTeD TreATmenT CAnCer whether to fund it. geted therapies are going to replace Kristen Campbell is a physical therapist, advancements in breast that To help determine that, the agency The latest The massive breast cancer fundraising the traditional [chemo drugs] focus on designing cancer scientist, and assistant professor is involved in a major study to figure cancer treatment efforts and a look at where the money make everybody sick,” said Bally. at UBC. Her research looks at the role a individual treatment regimes. out if offering the test would make goes. “We’re not out there replacing of physical activity across the cancer difference. [chemo] drugs. We’re adding to them. experience: Day 2. Tuesday Day 5. Friday Dr. Stephen Chia said researchers ... I don’t think these drugs are going CAnCer AgenCY “Emerging research now suggests that plan to give free tests to 150 women insiDe The BC Think pOsiTive to go away in my lifetime.” what measure to universal cancer being physically active after a breast with breast Should B.C. offer of Does thinking positive really help a cancer diagnosis may reduce the risk impact the results have on their PSA tests, which indicate cskelton@vancouversun.com beat breast cancer? dying from breast cancer,” she said. A12woman and their doctors’ decisions about prostate cancer? || westcoast news treatment. Physical activity may help bolster the Online every day Interestingly, the study won’t just Day 3. Wednesday read more stories immune system and also reduce the vancouversun.com/breastcancer to differGo at be in this series look at whether patients make rApiD ACCess BreAsT CliniCs body’s levels of hormones that may every day for videos related to these vancouversun.com/ ent decisions after having the tests, How the new rapid access linked to breast cancer. breastcancer give stories. but also whether the results clinics are improving breast cancer women more peace of mind about treatment. their choice.
the water for six months. And with her three grandchildren due to visit from out of town over the summer, Jessey hated the idea of being stuck in bed sick from chemo instead of being able to play with them.
BREAKING NEWS: VANCOUVERSUN.COM
breast cancer
charitable foundations are
BY RANDY SHORE
the bridge between donations
are supporters of
VancouVer Sun
C
7, 2010
Online video chats at vancouversun.com
hef Ned Bell doesn’t see the point in waiting for breast
th cancer to take th someone in histo October 4 - 8 is doing noon life.1Hepm from something about cancer right now. Ask An Expert live, online chat real-time responses. “I have a mother, and get I havelive, questions a sister, I Ask breast cancer experts your have an aunt, I have a grandmother,”
Hosted by
| ThURSdAy, OCTOBER
and life-saving research
Today at noon at
vancouversun.com Bell said. “My parents separated when I was young, so Topic: Building the war I was raised by chest. women, and youmore info please visit: For know this ease that is going to touch is a disFriday everyone eventually.” Topic: Can exercise and With onscreen credits positive thinkfor Food Neting prevent or fight cancer? work’s Cook Like a Chef and Just Food, Bell is leveraging CTV’s It’s his growing public profile to What the experts help Celebrity volunteers like the cause. Bell are the have to say public face of a fundraising that takes in donor dollars machine excerpts from Wednesday’s live chat the money into life-saving and directs with Dr. paula gordon, clinical proBell is in his second year research. fessor of radiology at the promoting university the Canadian Breast of B.C. and medical director Cancer Founof the dation’s Tickled Pink breast program at BC Women’s campaign, in which restaurants create hospital, and Janette sam, a pink destechnolosert to serve through gist and professional practice September and leader donate the proceeds to for the screening mammography breast cancer research. His Cabana program at the BC Cancer Bar & Grille in Agency. Kelowna was the top contributor in the Okanagan last year and Q: how much more information confident that he will repeat Bell feels that feat. would show from having Bell has also signed on to lead 20 of a breast rather than an Mri people in a two-week a digital tour of Spain, mammogram? Portugal and Morocco with an organization called Journeys gordon: MRI is more sensitive than The proceeds also go to with Heart. mammography at finding the Canadian cancers, but Breast Cancer Foundation. many other abnormalities show up that Bell is keeping fine company are not cancer but that often require in his involvement in Journeys additional testing to determine whethFellow chef John Bishop with Heart. er or not they are cancer. is leading a MRI is not Journeys with Heart suitable for screening tour of Turkey, the whole popuwhile Vikram Vij led a lation; it is very expensive group through India. an intravenous injection. and requires Currently, “It’s a culinary adventure,” MRI screening is recommended only Bell, who has travelled explained for women who are known to carry in the region and who extensively the breast cancer gene, incorporates because their those Iberian influences risk of getting breast cancer into his own is so much cuisine. “Fish, wine, sherry, higher than average. Serrano ham, Iberico ham, I could live on those things.” Q: is a mammogram a If you can’t afford two woman gets compared to the one she fine dining in Spain, Bell weeks of had the year before? if so, is it easier cooking demonstration is hosting a with at the Robson digital technology? Street Safeway store in October port of the grocer’s month-longin sup- Celebrity chef Ned Bell is a breast sam: Yes, when a women’s appointcancer fundfundraiser before joining the battle. who has not waited for raising campaign for the ment is booked the previous Jon Murray/PnG Bell is promoting the Canadian the disease foundation. are arranged to be available films As the only foundation Breast Cancer Foundations’s to strike someone he loves for the Tickled Pink campaign. solely to funding breast dedicated appointment so that the radiologist has vention, detection and cancer prethem for comparison. research, the Breast cancer to find solutions.” Canadian Breast Cancer in B.C. Foundation It was that direct connection is among B.C.’s most successful A five-part series, including the science and the people between Q: What is the difference live fund- at the raisers. The foundation’s who reach treatment of breast cancerdaily chats at vancouversun.com, looking into their pockets that screening mammographybetween in our province. for the Cure raised $33 CIBC Run helped and diagmillion this Day 1. Monday molecular oncologist Sam convince nostic mammography year, including $3.6 and why are million in B.C. Day 4. TODAy leave the research group Aparicio to there two types? TArgeTeD TreATMenT alone. The foundation’s he was heading up at Cambridge University FunDrAising FOr BreAsT with Safeway has netted association The latest advancements in the sam: A diagnostic mammogram is for U.K. five years ago. in breast CAnCer investigating a specific area — $2.6 million in B.C. $6.6 million cancer treatment — since 2001. of concern “The thing that was attractive focus on designing The foundation is one The massive fundraising to me or followup. A screening mammogram individual treatment regimes. of about coming to B.C. is efforts in the is for healthy women with players in the local breast several big a fight against breast cancer, no indicabination of enablement unique com- tions raising landscape. The cancer fund- Day 2. Tuesday or problems that they that the fundat where the money goes. and a look Canadian ing model provides and of. Both are mammograms, are aware cer Society, like the Canadian Can- insiDe The BC CAnCer AgenCy but a doing our work in a cancerthat we are diagnostic Breast Day 5. Friday Cancer Foundation, raises care orgamammogram may include nization where we see funds and The services available additional financially supports research the to women Think pOsiTive Aparicio said. “The patientpatients,” complaint. pictures of the specific across provincewide for the detection the country. care and and Does thinking positive really the science go on side treatment of breast cancer. The society this year will by side.” woman beat breast cancer? help a spend $2.4 As a bonus, patients are million specifically targeting often enthu- Q: siastic participants in how often should you breast Day 3. Wednesday cancer research into the research. get a Online every day genetic suscep- rApiD ACCess mammogram? Aparicio last year published tibility to the disease, BreAsT CliniCs gene-based first complete breast cancer the very gordon: Go to vancouversun.com/breastcan treatments and advanced How I recommend once a year, genome, cer a three-billion-character 3-D digi- clinicsthe new rapid access every day for videos related tal imaging to detect smaller code that starting at age 40. The screening to these are improving breast cancer allowed the scientists stories. cancers treatment. more reliably. Another to detect the program in B.C. has demonstrated $1.6 million “spelling errors” that went to research projects lead 40-per-cent mortality reduction a static lobular breast cancer to metathe Canadian Breast Cancerfunded by — a two-day, 60-kilometre walk breast cancer among screened from held ine how those errors changeand examResearch each August women. Alliance, a network — raised $2.4 million this with the BC Cancer Agency. over time of government year, to cause relapses. When doctors and for a total health agencies and private The finding opens the founda- past six years. of $32.5 million in the the agency explained scientists at Q: i’m guessing that’s safe, tions now under reorganization. door to The foundation’s other how research into breast cancer focused creation of specialized medicines the that radiation annually? i.e., all high-profile national It is the BC Cancer Foundation that that Underwear Affair event, the 10-km and early detection could treatments could be tuned to individual patients. gordon: Mammograms dominates fundraising walk, raises money improve dramatically are extremely and “We were able to do survival rates, the foundaon breast cancer in British spending for below-the-waist cancers. that in large low dose, and safe to have annually. part because of funding tion responded with funds, Every dollar raised by the BCCF is the independent Columbia. from the BC realigned Cancer Foundation foundation its public awareness efforts and ing arm of the BC Cancer fundrais- stays right here and in many and because we took have this clinical cases in the message Agency, the the same connection with the Q: i am 48, have no family history of directly to its provincial health care community. system’s cancer breast cancer and have munity, matching donor donor com- patients,” he said. “We fund more breast care and research division. been told by dollars with cancer high-impact my family doctor that research in B.C. than research. Foundation president i don’t need a any other charDouglas Nel- ity,” Nelson rshore@vancouversun.com mammogram until i turn “We at the foundation son says the BC Cancer said. 50. is this position ourtrue? selves as the bridge between It is not has raised $40 million Foundation philanfor breast can- makes just the volume of cash that thropic dollars gordon: Just in case I was cer research and treatment the BC Cancer Foundation and cancer knowledge,” a in B.C. potent force I would recommend that not clear, since 2004. Its signature in the fight against breast Nelson explained. “We work with our all women read more stories donors to use their money start Weekend to End Women’sevent, the cancer, it is the unique synergy at age 40. Eighty-five to support in this series at that it leading-edge research Cancers enjoys through women diagnosed with per cent of that its close association vancouversun.com/ breast cancer impact on improvements has a direct have no family history or breastcancer to care and other risk factors.
www.vancouversun.co m/breastcancer
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TRIbuTE TO
vIRgInIA gREEnE Pioneer, trailblazer, inspiration The Canadian Breast Cancer Foundation, BC/Yukon Region, along with thousands of other community members, celebrated the life of Virginia Greene this past winter at a church service filled with
Prince Rupert and earned her anthropology degree from the University of British Columbia. Over a career that spanned more than 40 years, Virginia became one of our province’s most successful business and community leaders, enjoying her time as a deputy minister with the Province
“hER EFFORTS, ThROugh FundRAISIng And pOlIcY, hAvE SAvEd lIvES, nO QuESTIOn.”
memories, song and inspiration – much like Virginia herself. Virginia, one of the most influential businesswomen in Canada, passed away on December 2, 2010 from a well-fought battle with ovarian cancer. Born and raised in BC, Virginia originally hailed from
of British Columbia and a business entrepreneur. She was president and CEO of the BC Business Council from 2007 until July 2010, when she stepped down because of her illness. However, the effects of ovarian cancer didn’t stop her from making appearances in her community - Virginia was selected to run a leg of the Olympic Torch Relay in February 2010 along Cates Park in North Vancouver. Virginia was considered family by CBCF, having served for many years as chair of the BC/Yukon
18 CANADIAN BREAST CANCER FOUNDATION, BC/YUKON REGION
Annual Report_10-11_04.indd 18
Region, during which time she was credited with raising the public profile of the disease through events such as the Canadian Breast Cancer Foundation CIBC Run for the Cure. She also co-chaired the Region’s breakthrough 2020 Task Force that aims to end the fear of breast cancer by 2020. “Virginia was particularly proud of her work with the Foundation and had been a great champion for breast cancer,” said Linda Morris, CEO. “Her efforts, through fundraising and policy, have saved lives, no question. The BC/Yukon Region honours Virginia Greene and we are incredibly grateful and fortunate to have worked with her. We will continue to celebrate her legacy by moving forward to the end goal she was so committed to: a future without breast cancer.” Left: Virginia proudly carrying the flame during the 2010 Olympic Torch Relay. ABOVe: Signing the Proclamation for 2020: The Future Without Breast Cancer; at Awareness Day 2008 with Barbara Kaminsky, CEO, Canadian Cancer Society, BC & Yukon Division.
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Making
Lina’s Dream Come True The BC/Yukon Region established a new named endowment fund this past year, taking another step forward in the area of early detection thanks to a partnership with two local businessmen and in honour of a very special lady. Bob Tattle and Robert Bruno have created Lina’s Dream, an endowment fund in honour of Lina Vassallo (DiBiase). Lina Vassallo, mother to three young children and an active member in her local community of Port Moody, was diagnosed with breast cancer at 34 years old. The disease had gone undetected for at least two years and was in advanced stages by the time she was diagnosed in 2006. “Breast cancer was not top of mind,” Lina’s sister Fatima said. “We all just assumed we’re young, healthy and invincible…the fact that it happened to Lina came as a shock.” However, Lina demonstrated an amazingly positive attitude and zest for life throughout her journey, finding reasons to smile and making her family her first priority. “Lina said, ‘I’m going to beat this thing,’” Robert, Lina’s brother-in-law,
remembers. “And because it was Lina, we all believed she would.” Despite this upbeat approach to the illness, Lina lost her battle with breast cancer on January 6, 2011. Lina lived her short life with dignity, determination, courage, and love. “She was so full of life and so vibrant,” Robert said. “She was good to so many people, and we said something good has to come out of this. That’s why we chose to partner with the Foundation.” It was Lina’s dream that someday, no other woman would have to face the challenge she was forced to confront and that breast cancer would not cloud the future for another family. Bob Tattle, a close friend of Lina and her family, is determined to see Lina’s dream through to the end. “Lina’s dream is and was that we find a cure. We’re all in it for the long haul – whatever it takes, however long we need to be around until we can make her dream become a reality, that’s how long we’re here.” For more information on named endowments and legacy giving, please visit us online at www.cbcf.org/bcyukon. For more information on the Lina’s Dream endowment fund, please visit www.linasdream.com.
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DRAGON BOAT Grants
Recipients
Congratulations to the Dragon Boat Grant recipients of 2010! Abreast In A Boat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lower Mainland Abreast of Life . . . . . . . . . . . . . . . . . . . . . . . . . . . Central Vancouver Island Angels Abreast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Nanaimo BraveHearts. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Campbell River Buoyant Buddies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Vernon Bust’N Loose. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kelowna Dragon Divas . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cowichan Valley Friends Abreast. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shuswap Hope Afloat . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Comox Valley Island Breaststrokers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Victoria Kootenay Rhythm Dragons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Nelson Kootenay Robusters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Castlegar Northbreast Passage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Prince George North Shore Dragon Busters . . . . . . . . . . . . . . . . . . . . . . North Vancouver Paddling for Life . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Powell River Pink Pistons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shuswap Rainbow Warriors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Prince Rupert River Spirit . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Campbell River Richmond Survivorship. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Richmond Spirit Abreast . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fraser Valley Spirit Warriors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Kamloops Sunshine Dragons Abreast . . . . . . . . . . . . . . . . . . . . . . . . . Sunshine Coast Survivorship . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . South Okanagan
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Whether they paddle for fun, fitness or friendship (likely all three!), breast cancer survivors involved in dragon boating are some of the strongest women out there. There is life after breast cancer, and these paddlers are making the most of it by racing waters from Castlegar to Comox, Vernon to Victoria. The Canadian Breast Cancer Foundation, BC/Yukon Region proudly awarded a total of $52,000 to 23 breast cancer survivor dragon boat teams in BC for the 2010 season. The Region has supported dragon boat teams all over the province since 1997.
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Small Initiative Fund
Projects
This program provides funding for small scale community initiatives in breast cancer and breast health education and awareness. Requests for up to $5,000 are accepted on an ongoing basis. Congratulations to this year’s recipients! Breast Cancer Library Collection
Lymphedema Awareness
IslandLink Library Federation
$5,000
$1,438
Lymphedema is the accumulation of fluid in the arm and chest after the removal of lymph nodes for the treatment of breast cancer. This grant supported the BC Lymphedema Association in creating educational materials to raise awareness of lymphedema and BCLA across the province.
This project seeks to develop a collection of up-to-date library resources on breast cancer prevention, treatment, recovery and support for breast cancer patients and their families/ caregivers, for placement at the libraries located in four communities: Alert Bay, Powell River, Greater Victoria and Salt Spring Island.
BC Lymphedema Association
Breast Cancer Awareness Friendship House Association of Prince Rupert
Research Updates InspireHealth
$4,896 InspireHealth’s Research Updates is a monthly publication that provides the latest integrated cancer care research to patients, health care providers and the public.
$3,155 This project seeks to host cancer prevention awareness sessions that involve the whole family. Proposed activities include free family swims and a Butze Rapid walk to encourage exercise as a method of prevention, two breast health information luncheons and a “Boob Awareness” dinner party.
Screening Mammography Technologist Fund BC Cancer Agency and Screening Mammography Program of BC
$3,200 This project will build on the already-established Scholarship Fund to encourage more technologists to complete their Certificate in Breast Cancer Imaging (CBI).
Breast Cancer Bingo and Personal Health Guide Métis Nation BC
$5,000 This project will develop and deliver an educational Métisspecific Breast Cancer Bingo game, to educate participants about issues of breast health, breast cancer and screening. In addition, a personal health guide will be created which will include information related to general health and well-being with a particular focus on breast cancer and breast health.
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Community Event Highlight
Nite of Hope REACHES MILESTONE OF $2 million! TM
The Foundation celebrated a very special moment this year with one of our most established community events. Nite of Hope Richmond, White Rock/South Surrey and North Shore collectively reached the $2 million mark in 2010, a record number raised in support of a future without breast cancer. Nite of Hope was founded by Judi Miller eighteen years ago in Richmond, BC. After losing her mother and sisterin-law to breast cancer, Judi overcame grief by taking action. She began by organizing a small fundraising event in her home, growing it year after year into TM
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what is now an elegant gala drawing over 500 guests annually, featuring dinner, silent and live auctions, fashion shows and inspirational keynote addresses. It has also become the largest third-party fundraiser for the Canadian Breast Cancer Foundation, BC/Yukon Region, funding fellowships to aid in the treatment of breast cancer worldwide. Nite of Hope has since expanded to two other communities – White Rock/South Surrey and the North Shore. Combined, these events have funded six fellowships in the last two years, including that
CLOCKWISE FROM ABOVE: A harpist performing at Nite of Hope™ Richmond; Nite of Hope™ funded fellow Dr. Ashley Davidson, CBCF CEO Linda Morris and Dr. Stephen Chia; Tables set for Nite of Hope™ Richmond’s “Song of Hope” theme; Nite of Hope™ White Rock co-chairs Lori Ishikawa, Debi Rumley and Tammy Ritchie; Co-chairs Lin Rockwell and Gail Spurgeon with the Nite of Hope™ North Shore committee.
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of Dr. J. Ashley Davidson, Peggy O’Brien (Richmond), the difference we are making whose project aims to help Gail Spurgeon and Lin Rockwell in research development and oncologists make better (North Shore) and Debi Rumley, women’s health.” decisions for their patients. Tammy Ritchie and Lori “We are so proud to have “Support such as that proIshikawa (White Rock). “I got Nite of Hope as a partner in vided by CBCF, and Nite of involved with Nite of Hope our journey toward a future Hope , is very important to when my husband and mother without breast cancer,” said young scientists lookLinda Morris, CEO. ing to establish breast “From the dedicated cancer research careers chairs of these wonderful “From the dedicated chairs in British Columbia,” events to the planning to the planning committees, committees, sponsors, said Dr. Davidson, sponsors, volunteers who also gave the volunteers and guests – and guests – you are all keynote address at Nite you are all ambassadors ambassadors for the breast for the breast cancer of Hope Richmond. cancer cause” “I am grateful for the cause and we couldn’t be opportunity to pursue happier to work with all this research, which has of you. Congratulations the potential to considerably passed away from cancer,” said to Nite of Hope on this impact the care of breast Peggy. “When I look back incredible achievement, and cancer patients.” over the years it gives me great we look forward to even more Nite of Hope would not pleasure and strength in seeing ‘nites’ to come.” be possible without the dedicanot only the dollars raised but tion of each event’s chairs: TM
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ABOVE: Debi Rumley amongst cancer survivors honoured at Nite of Hope™ White Rock. TOP RIGHT: Nite of Hope™ founder Judi Miller at Nite of Hope™ Richmond with Nite of Hope™ North Shore co-chair Gail Spurgeon, CBCF Associate Director, Fund Development Maya Dimapilis and breast cancer survivor Jules Sesia. RIGHT: Nite of Hope™ Richmond chair Peggy O’Brien, CBCF CEO Linda Morris and Nite of Hope™ founder Judi Miller.
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bOOb bOmbS, cATwAlkS & YOgA
CBCF takes new approach to breast health for young women Were you “boob bombed” on Facebook this year? Did you happen to catch any stylish breast cancer survivors sashay-
beginning with an interactive website of the same name (find it at www.dontforgettocheck.ca). Young women are encouraged
visitors to “boob bomb” their friends and get them in on the act of checking, too. CBCF took Don’t Forget
ing down the runway during Vancouver Fashion Week? Or maybe you stopped to do a downward dog on the way to class at UBC? 2010 saw the Canadian Breast Cancer Foundation develop a fun, bold way to talk to young women about breast health with a campaign called Don’t Forget to Check,
to get to know their breasts by checking them in the shower, on the couch, upside down, right side up – any way they like. The website also includes a list of changes to look for, risk reduction tips, a Q and A on breast cancer and email reminders to “check,” as well as a cheeky Facebook application that allows
to Check to the street with presence at “Live at Lunch,” a concert hosted by the Vancouver Sun at UBC in September 2010. Hawkers clad in pink pashminas handed out that day’s paper to passersby, complete with a nipple sticker on the front page. The first Pop-Up Yoga session was held
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that afternoon on the concourse by the Student Union Building. Supported by the RBC Foundation, Pop-Up Yoga promoted healthy living by holding free, come-when-you-want yoga sessions in public places. This past year, Pop-Up Yoga “popped up” not only at UBC, but also the Vancouver Art Gallery, English
Nipple stickers were placed around the yoga locations by guerrilla teams. Don’t Forget to Check even secured a place on the catwalk during Vancouver Fashion Week in November. With sponsorship from the Art Institute of Vancouver, a fashion designer of the day was
survivors then got to strut their stuff in outfits by several of Fashion Week’s featured designers in shows taking place November 3 to 7 in an effort to generate buzz about the campaign and checking yourself out – any way, any how. With initiatives like these in place and more to come, it
Bay and Kits Beach, as well as Metropolis at Metrotown, Park Royal Shopping Centre and Coquitlam Centre. Mats were provided at all sessions with half-hour classes taught by volunteer instructors from YYoga.
featured on the Live It! pages of the Province from September 20 to October 31. The designer answered questions about their styles, inspirations and why the breast cancer cause is important to him or her. Breast cancer
is hoped that young women will recognize the importance of breast health, get to know their bodies and most importantly, CHECK!
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CHAMPIONS FOR A CAUSE
Sally Haysom
Carla Davies
Peddle Paddle Two survivors take on yard sales and dragon boats for the cause Sally Haysom had gone for her regular mammogram four months before finding a lump in her breast during a routine self-check. “I went back to my doctor and she sent me to a breast surgeon, who did a lumpectomy,” she said. “The results came back, confirming an aggressive form of cancer, but it was caught at a very early stage.” Six surgeries and 18 months of treatment later, Sally can now call herself a breast cancer survivor. She is also a strong advocate for the cause. She started brainstorming ideas to fundraise for the cause, and thought that some of the gently used items around her house could be put to use in more ways than one. She began peddling those household items at yard sales around her neighborhood to raise money for breast cancer research, in addition to participating in the Canadian Breast Cancer Foundation CIBC Run for the Cure. As proactive and determined as she is, Sally approached the Foundation to see if she could
do even more. Her energy and dedication made her a perfect fit for CBCF’s first-ever volunteer Director for the Yard Sale for the Cure initiative, presented by RE/MAX in spring 2011. “All throughout my cancer journey, and even now, as a survivor, I refuse to let this disease win,” Sally said. “Breast cancer is not going to take me without
“I will not allow it to overtake my life. But I will let it change the way I see things.” a fight. I will not give into it. I will not let it change who I am. I will not allow it to overtake my life. But I will let it change the way I see things. I will let it remind me to remain positive
a true survivor. We all like success stories, and Carla Davies is a story of success. Carla celebrates 10 years being cancer-free this year, and while that is definitely something to applaud, the BC/ Yukon Region would also like to recognize her spirit and passion for the breast cancer cause. As the founding member of the Cowichan Dragon Divas Dragon Boat Team, Carla puts in hundreds of hours each year as a volunteer, advocate, fundraiser and role model. She is committed to early detection and continues to educate women in breast health through presence everywhere on Vancouver Island, from the Canadian Breast Cancer Foundation CIBC Run for the Cure, Safeway events,
FACING PAGE, CLOCKWISE FROM BOTTOM: Carla Davies (bottom) and Sally Haysom (top) are two of the many CBCF champions for the cause; Sally’s granddaughters motivate her to do what she can for a future without breast cancer; Carla Davies with Molly Raher Newman, Emily Carr look-alike, at the Wild Lilies Gala.
at all times. I will allow it to remind me to stop and smell those roses.” Spoken like
garage sales, festivals, sporting events and more. When not paddling her way
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to health and happiness as a dragon boater, Carla spends her time with her family. “She is the most amazing person because she has done so much for so many people,” her daughter, Devon, says. “She’s the most thoughtful, devoted, caring, giving, compassionate, and empathetic person I know. As a breast cancer survivor, she has seen many challenges
face-to-face; she has watched others win, and others lose their battles. No matter what the outcome, she has been there to help people cope with their struggles, whatever they are. She is the best mom and grandma a person could wish for.” Thank you, Carla and Sally, for all that you do in support of a future without breast cancer.
Plan for a future without breast cancer Your legacy gift can help make our vision a reality. To download sample will clause wording please visit our website at www.cbcf.org/bcyukon and click on Support Us/Donate.
Planning for our most precious – the next generation. ANNUAL REPORT 2010/2011 27
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vAncOuvER ISlAnd hOSTS wIld lIlIES gAlA Offers piece of history to guests
When Emily Carr, one of Canada’s greatest artists and authors, lost her older sister, Elizabeth, to breast cancer in 1936, the words “breast” and “cancer” were rarely spoken. During her illness, Elizabeth was cared for by the Sisters of Saint Ann, a group of religious women who, from their time of arrival in Victoria in 1858, dramatically changed the face of education and health care in the Pacific Northwest. The Sisters provided care to Elizabeth at Saint Joseph’s Hospital until her passing. The Carr family presented the Sisters of Saint Ann with Emily’s Wild Lilies painting, a favourite of Lizzie’s, in appreciation for the care given to Lizzie while a patient in their hospital. To date, the Wild Lilies painting has not been widely seen by the public and the Canadian Breast Cancer Foundation has exclusive rights to use the image to raise funds and awareness.
Inspired by the purity and modesty of the white fawn lily, Emily Carr created her Wild Lilies oil painting, a favourite of her beloved sister Lizzie. When Lizzie lost her life to breast cancer in 1936, Carr presented the painting, with gratitude the Sisters of Saint Ann. To date, the painting has had limited showings. On May 29, 2010 witness the unveiling of the original painting and place a bid for a gicleé reproduction in support of the Canadian Breast Cancer Foundation.
C r ysta l G a rd e n Victoria Conference Centre 7 1 3 D o u g l a s St . Vi c to r i a B C Host: Vicki Gabereau Tickets: $150 Cocktails at 5:30pm | Dinner at 7pm For more information call 250.384.3328 or visit www.cbcf.org/wildliliesgala
Proud Presenting Sponsor P l aT i n u m S P o n S o r
meDia SPonSorS
S i lV e r S P o n S o r S
we create to captivate B ro n z e S P o n S o r
JEA Solutions
ABOVe Left tO right: The image created by MUZE Creative; Wild Lilies jewelry shone almost as brightly as the painting itself; The Crystal Garden made for a spectacular setting to unveil this work of art; The Wild Lilies Gala Committee poses with Molly Raher Newman, Emily Carr look-alike. 28 CANADIAN BREAST CANCER FOUNDATION, BC/YUKON REGION
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Give your special day extra meaning by participating in our Tie the Knot for Breast Cancer Wedding Program.Take part by making a donation in lieu of wedding favours, Kiss for the Cause, or come up with your own ideas! For more information on the program, please email tietheknot@cbcf.org or call 604-683-2873.
On Saturday, May 29, 2010 the elusive painting was unveiled at the Wild Lilies Gala, proudly presented by CIBC, at the Crystal Garden in Victoria. A giclée – a fine art print – of the Carr painting was auctioned for $9,000 at the Canadian Breast Cancer Foundation, BC/Yukon Region fundraiser hosted by radio and television personality Vicki Gabereau. Presiding at the
green and cocktails followed by a delicious three course meal prepared by the Fairmont Empress. Tenor Leon Leontardis performed, while Linda Morris, CEO, BC/Yukon Region and Sister Frieda Raab provided heartfelt remarks to some 300 guests, including corporate and community leaders as well as breast cancer donors and supporters. Guests also purchased
conception of the collateral, which featured the striking image of a woman in pearls and a black bra that revealed an element from the painting. “The Foundation is honoured to be associated with the Emily Carr legacy,” said Tracy Ryan, Regional Manager of CBCF’s Vancouver Island office. “The opportunity to raise breast cancer awareness
unveiling of the original painting was Emily Carr, played by actress Molly Raher Newman. The evening, organized by a local committee and chaired by Corinne Coell, opened to dazzling décor of pink and
limited edition merchandise inspired by the image, including art cards, tile trivets, magnets, canvas tote bags and watches. The Foundation would like to thank MUZE Creative for its imaginative eye and the
with such a beautiful work of art is truly a gift, and we are grateful to the Sisters of Saint Ann for sharing this special story with us.”
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YEAR OF GIVING
LOOKING BACK AT
AN INSPIRING YEAR The Canadian Breast Cancer Foundation, BC/Yukon Region would like to extend our congratulations to all our third party fundraisers whose energy and commitment to creating a future without breast cancer resulted in a collective total of $1 million raised in 2010-2011. Galas, hockey tournaments, art shows – the list (and creativity) goes on, and we thank you for your dedication to the cause. You are all an inspiration!
Bras Across The Bridge October 22, 2010 :: Virgin Radio 95.3 FM held their 2nd Annual Bras Across the Bridge event this past October at the Capilano Suspension Bridge. The event raised over $3,100 which included a generous matching donation from the Capilano Suspension Bridge.
BUST, 1st Annual Art Auction & Social May 14, 2010 :: Presented by the BUST FUNdation, BUST, 1st Annual Art Auction & Social was a sell-out with more than 400 guests enjoying amazing art, live entertainment and dancing into the wee hours of the morning. Hosted by by Global BC’s Kristi Gordon, Sophie Lui, and Chris Gailus, BUST is an art auction and social that raised an astounding $35,000 to benefit the Foundation.
Pauline Chan $20 Dress-Up Challenge October 28, 2010 :: Where can you find a decent Halloween costume for less than $20? Let the staff at PricewaterhouseCoopers fill you in – they’re always on the hunt for bargain finds and continue to defy fashion odds with their annual Pauline Chan $20 Dress-Up Challenge. Every year daring colleagues vie for the top spot to honour their late co-worker, Pauline Chan, who was always impeccably dressed. This year’s Challenge ended with a colourful, costume-filled fashion show and raised $32,650 in just two weeks.
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Curves for a Cure October 2010 :: Thirty Curves locations throughout BC and the Yukon joined forces again this year for the Curves for the Cure campaign. With such fundraising activities as bra decorating contests and bake sales, clubs raised almost $25,000 in BC and over $169,000 across Canada. Port Alberni took the title for top fundraiser for the second year in a row, having raised an amazing $5,611.
Women Who Ride Conga III Summer 2010 :: Women Who Ride Conga is a remarkable group of female bikers headed by Flo Fuhr and Judy Snaith who lead a motorcycle ride from Vancouver Island to Wyoming and back, with a total of 200 different riders joining in. The Conga wrapped up on August 14, 2010 in Ladysmith, BC with a Show & Shine organized by Jenn Geeson. The Women Who Ride are also women who care – over the course of their two-month journey they raised over $26,255.
5th Annual Pink Ribbon Co-ed Hockey August 25-26, 2010 :: While most end of summer rituals involve barbeques and last minute trips to the beach, participants in the Pink Ribbon Hockey Tournament knew to strap on their skates and take to the ice for a future without breast cancer. The 5th Annual Pink Ribbon Co-ed Hockey Tournament took place at Burnaby 8 Rinks, with players suiting up in pink and collecting pledges for the cause. This exciting event, organized by Linda Kassis and her colleagues at Canlan Ice Sports Burnaby 8 Rinks, raised over $16,000.
Prêt-A-Pour-Tea/Nuit October 27, 2010 :: Guests donned wild yet elegant “fascinators” for the 5th annual Prêt-A-Pour-Tea, themed Mad Hatter’s tea party. It was held at Masik Studios and included high tea and a gorgeous fashion show. Emcee Bif Naked delivered an inspirational address, moving an audience of over 200. That same evening, Brett Wilson of CBC’s Dragon’s Den helped auction off Pamela Masik’s one-ofa-kind painting of inspirational women. This incredible “double” event was organized by the remarkable Tammy Preast and Sharon Chan-Knight of Ask-A-Woman Enterprises, along with their committee of volunteers. The two events raised a combined $50,000 – more than double the amount raised in 2009.
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YEAR OF GIVING (CONT’D)
Pink And Black Gala February 12, 2011 :: The first ever Pink and Black Gala was held at the Coast Hotel in Chilliwack. Guests were treated to a beautiful evening of delicious appetizers, great music and wonderful silent auction items. Founded by Joy Vandevelde, and supported by her outstanding committee, the Pink and Black Gala raised $11,998.
13th Annual Pink Ribbon Charity Ball September 25, 2010 :: The 13th Annual Pink Ribbon Charity Ball was held at the Colombo Hall in Kamloops. Four hundred guests were treated to a spectacular Winter Wonderland-themed evening. Founded by Kamloops native Anthony Salituro in honour of his Aunt Josephine, and with the help of an outstanding planning committee, this year’s ball raised a record $80,000.
Get Pink’d! October 28, 2010 :: Suits, skirts and schools got pink’d for the cause this year for the first-ever Get Pink’d! day on Thursday, October 28, raising over $18,000. Kick Start Sponsor Superior Propane provided support for official pink buttons and t-shirts for the over 3,000 participants who took part in our inaugural pink day, including the City of White Rock, The Active Network, Buy-Low Foods and HSBC Securities.
Herbert Siebner Art Sale 2010 :: The Canadian Breast Cancer Foundation, BC/Yukon Region is pleased to be the recipient of a generous $25,000 donation from Angela and Rene Nielsen. The money was raised from the sale of 50 pieces of art created by Angela’s father, famed artist Herbert Siebner. The sale was held in honour of Angela’s mother Hannalore, who passed away from breast cancer. The public sale was held at the Winchester Gallery in Victoria.
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COMMuNITY EVENT PROFIlE
WINE, WomEN AND WooDS Cheryl Kaminsky was a chick with a stick before she moved to Vernon with her husband in 2002. That is, she hit the links for a future without breast cancer in a golf tournament called Chicks with Sticks, and upon her relocation to the Okanagan, decided to organize an Okanagan version of the event. And so it began – Wine, Women and Woods Tee Off for the Cure was born in 2003. Held at the Vernon Golf and Country Club, the event raised over $11,000 for the BC/Yukon Region of the Canadian Breast Cancer Foundation that first year. Pink themed golfers, generous corporate sponsors, dozens of hard working volunteers and a committee of twelve extremely dedicated women were thrilled. Word spread, and every year since, the tournament has sold out quickly. Wine, Women and Woods is now chaired by Dee Paterson and celebrated its 8th annual event on September 10 and 11,
2010. Not surprisingly, it was another tremendous success, but this year the tournament helped usher in a new era of breast cancer detection in Vernon. Over $79,000 was raised, with a portion to go towards the purchase of a BioVision Digital Core
Specimen Imaging Machine for the Vernon Jubilee Hospital. “The new BioVision machine will allow us to improve the accuracy of diagnosing breast cancer, and to instantaneously x-ray specimens while the patient remains in position in the mammography unit,” said Dr. Glenn Scheske, radiologist at Vernon Jubilee. “We will
be able to offer our patients a higher quality service with decreased apprehension, and a vastly improved patient experience.” “With wonderful support from our sponsors, golfers, media and our community along with a terrific working relationship with CBCF, we have raised over $415,000 to date,” said Dee Paterson. “We are now planning for Wine, Women and Woods 2011 and once again a sea of pink, costumes, banners and decorations will take over the golf course. We’ll have some laughs and some tears and are confident that our event will be another outstanding success.” The Canadian Breast Cancer Foundation, BC/Yukon Region thanks the wonderful Wine, Women and Woods planning committee and the generous city of Vernon for their ongoing support of our vision of a future without breast cancer. You inspire us!
mADISoN TyRELL bRAvES THE SHAvE October 2010 :: 15-year-old Madison Tyrell went above and beyond for the breast cancer cause on October 1, 2010 by shaving her head. While most teenage girls wouldn’t dream of going bald for anything, Madison gladly took the plunge in honour of all those affected by breast cancer, including her soccer coach’s mother, Gina Clarke, who passed away from the disease in December 2009. In just two weeks, Madison’s Hair for Hope raised over $3,700. ANNUAL REPORT 2010/2011 33
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CORPORATE SPIRIT
pARTnER hIghlIghTS The Canadian Breast Cancer Foundation is privileged to partner with many corporations and retail stores on our journey toward a future without breast cancer. Staff, customers and suppliers continue to unite for the cause, raising money and awareness all across the province. Here is a highlight of some of the many companies that have donated time, enthusiasm and dollars to the Foundation. Thank you!
Hoffmann-La Roche is a leader in providing pharmaceutical and diagnostic solutions that make a profound difference in people’s lives and is committed to improving the effectiveness and efficiency of the health care system in the diagnosis, treatment and management of acute and long-term disease. Hoffmann-La Roche has supported the BC/Yukon Region since 1999, giving over $111,000 to support our many key activities and initiatives. These activities include our Don’t Forget to Check campaign for young women, Ask an Expert, Breast Health Speaker Series, Grants Reception and our signature fundraising luncheon, Awareness Day.
Superior Propane is Canada’s only national provider of portable fuels, equipment and service delivered locally to residential, commercial and industrial customers in over 180 communities — coast to coast. Through the hard work of staff, suppliers and supporters, Superior Propane has raised over $19,000 in support of the BC/Yukon Region through donations from every delivery made in specially-painted pink and white trucks. The company’s dedication to the cause was further demonstrated when it came on board as the Kick Start Sponsor for the Foundation’s first-ever Get Pink’d! Wear Pink or Dress Casual Day held on October 28, 2010.
CBCF was excited to work with RE/MAx of Western Canada this year to build on the success of Yard Sale for the Cure, a series of yard sales taking place in neighbourhoods across Canada in support of a future without breast cancer. On May 29, 2010, yards all over the country displayed their gently used items for sale. It all started in 2005 in Toronto, when Rachael Smith held the first yard sale in her own neighbourhood. Rachael is a breast cancer survivor and Yard Sale was her way of giving back to those who had helped her during treatment and care. Now a signature fundraiser for the Foundation, Yard Sale for the Cure has raised over $725,000 to date. RE/MAx has been a strong supporter of the Canadian Breast Cancer Foundation since 2004. Yard Sale for the Cure is the natural evolution of the company’s involvement in the breast cancer cause. Thank you, RE/MAx!
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Rallying for a Future
Without Breast Cancer
CIBC is more than a corporate sponsor to the Canadian Breast Cancer Foundation, it is an integral part of the Foundation family. CIBC not only supports the Foundation through financial means, their employees donate their time and energy each year to activities throughout CBCF, and most of all through the Canadian Breast Cancer Foundation CIBC Run for the Cure across Canada. CIBC has been the title sponsor of the Canadian Breast Cancer Foundation CIBC Run for the Cure for the last 15 years and
has supported the Foundation regionally since 1992. During this time, CIBC employees have helped to raise more than $26 million for breast cancer research, awareness and education programs in BC and across Canada. On Run day 2010, over 13,000 employees, friends and family participated in the Run for the Cure across Canada. CIBC has supported the BC/Yukon Region’s vision of a future without breast cancer by the year 2020 since the inception of this ambitious goal, beginning in 2007 with a $20,000 sponsorship of Summit 2020, and again in 2008 with $70,000 as the Lead
Partner for the 2020: The Future Without Breast Cancer initiative. In 2010, CIBC signed on as one of three presenting sponsors of The Pink Tour, Power in Knowledge. The Pink Tour will travel around the province spreading the messages of the importance of screening mammography and breast health to the women of BC. From Awareness Day to the Wild Lilies Gala, The Pink Tour to our Ask an Expert series and everything in between, CIBC is an active and dedicated corporate partner that we are proud to call family.
OCTOBER 27, 2011
WWW.CBCF.ORG/GETPINKD
Wear pink or dress casual day! BUY YOUR “GET PINK’D! ” BUTTON MINIMUM $5 DONATION Buttons generously sponsored by Canada Safeway.
For more information call: 604.683.2873 or email: nhouston@cbcf.org ANNUAL REPORT 2010/2011 35
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SOURCES OF revenue The success of the Canadian Breast Cancer Foundation, BC/Yukon Region is a direct result of the generosity of our donors, supporters and volunteers. Every dollar has an impact and makes a real difference. The BC/Yukon Region is grateful to all our volunteers, participants, sponsors and corporations who continue to make the breast cancer cause a priority by committing to monthly or annual donations, hosting fundraising events or taking part in our signature event, the Canadian Breast Cancer Foundation CIBC Run for the Cure. This page illustrates the Region’s sources of revenue for the fiscal year ending March 31, 2011.
Canadian Breast Cancer Foundation CIBC Run for the Cure The 2010 Run for the Cure connected 22,000 participants at 11 run sites across BC to raise more than $3.6 million by Run day – Sunday, October 3, 2010. Fundraising continued throughout the month of October.
47.04%
Corporate/Individual Corporate Programs include retail partnerships, workplace giving and corporate donations. Individual Programs include Transformational Gifts, In Honour gifts, direct response donations and individual gifts through the judy&company Leadership Giving Program.
Community Events This category includes our annual signature awareness events in addition to those organized by other groups and individuals in support of the Canadian Breast Cancer Foundation. Other Merchandise sales, gaming proceeds and other income make up this category. 2010/11 Sources of Revenue
40.26%
11.97%
0.72%
April 1, 2010 – March 31, 2011
Canadian Breast Cancer Foundation CIBC Run for the Cure
4,136,125
Corporate/Individual
3,540,227
Community Events
1,052,834
Other Total Revenue
63,745 8,792,931
These reports reflect the revenue for the BC/Yukon Region only. For a consolidated national audited financial statement, please contact Lois B. Reimer, Director, Finance and Operations at 1.800.561.6111.
36 CANADIAN BREAST CANCER FOUNDATION, BC/YUKON REGION
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ALLOCATIONS & EXPENSES The Canadian Breast Cancer Foundation funds important and innovative initiatives in breast cancer research, awareness and education. Funds raised in the BC/Yukon Region stay within the Region to help countless BC and Yukon women, men and families affected by breast cancer. This page illustrates the the Region’s allocations and expenses in the fiscal year ending March 31, 2011.
Grant Allocations & Charitable Initiatives Grant Allocations – Medical research grants, studentships and fellowships are awarded once a year by the BC/Yukon Region’s Research Health Care Advisory Committee. Charitable Initiatives – Programs and initiatives aimed at public education, awareness and community outreach.
43.89%
Fund Development This category includes funds to organize the Canadian Breast Cancer Foundation CIBC Run for the Cure, community events, individual and corporate programs and direct response campaigns.
CAMPAIGN & PLANNED GIVING Funds to initialize the Planned Giving program and key projects within the 2020 initiative. TOTAL ADMINISTRATION 2010/11 Allocations & Expenses
35.94%
9.94% 10.23% April 1, 2010 – March 31, 2011
Grant Allocations & Charitable Initiatives Public Education & Community Services
1,149,270
BC/Yukon Region Grant Allocations
2,605,738
Total Grant Allocations & Charitable Initiatives
3,755,008
Fund Development Canadian Breast Cancer Foundation CIBC Run for the Cure
1,722,970
Corporate, Individual, Community & Other
1,351,436
Total Fund Development
3,074,406
CAMPAIGN & PLANNED GIVING
850,113
Administration BC/Yukon Region
660,552
National Support
214,735
Total Administration Total Allocations & Expenses
875,287 8,554,814
FINANCIAL INFORMATION 2010/2011 37
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Transformational Gifts The Canadian Breast Cancer Foundation would like to take the opportunity to recognize our Transformational Giving donors generously giving one million dollars and above. The Gordon Diamond Family – Gordon, Leslie, Lauri and Jill’s transformational gift of $3M establishing the Sadie Diamond Breast Health Imaging Centre.
Planned Gifts Ribbon of Life Circle Members Donors who have had the foresight to make a future gift through a bequest in their will include: Judy Caldwell
Shirley Devine
Penny Handford
Ledford Lilley
Beverley Sinclair
Diane Clarke
Amanda & Michael Girling
Lorna Johnson
Linda Morris
Lisa Skakun
Patricia Karis
James Oxton
Gail Steiger
Nicole Delapierre
Bill Gilmour
Estate Gifts
Named Endowments
Future gifts, in the form of estate bequests, are our children’s hope for the future. You can provide for a healthy future by planning a gift today that will care for our most precious, the next generation.
Named Endowments create a lasting recognition or memory of someone special by naming an endowed fund in their honour.
The Estate of Helen Mary Plasounig
Estate of Rochelle Seeman in Trust
$12,000
$1,335
This endowed fund will commit annual fund income to support the early detection of breast cancer for a period of twenty years.
Lina’s Dream has been established in memory of Lina Vassallo (DiBiase)
38 CANADIAN BREAST CANCER FOUNDATION, BC/YUKON REGION
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Community Fundraising Events We thank all our third party fundraisers and event organizers for their commitment to a future without breast cancer. Whether you host a large-scale gala evening or attend smaller events in your community, your support is greatly appreciated. If you would like to organize a fundraising event or to learn more on how to do so, please contact us at 604.683.2873 or 1.800.561.6111.
$100,000+
$20,000-$49,999
$5,000-$9,999
Nite of Hope™ Richmond
Bust Art Social
DundeeWealth Afternoon Tea with Kate Linder & Friends
Nite of Hope™ White Rock/ South Surrey
$50,000-$99,999 Nite of Hope™ North Shore Pink Ribbon Charity Ball Prêt-A-Pour-Tea/ Prêt-A-Pour-Nuit Wine, Women & Woods
Curves For A Cure Pauline Chan $20 Dress-Up Challenge Women Who Ride Conga Women’s Poker Classic
$10,000-$19,999 Get Pink’d! LEGS Fore the Cure Tournament Pink and Black Gala Pink Ribbon Co-ed Hockey Push for the Cure
Jazzercise - Jazz It Up For the Cure - Victoria Jazzercise - Jazz It Up For the Cure - Langley
Brave the Shave - Madison Tyrell Hair for Hope Cathy Sim Fundraiser
Magic ‘N Miracles
Delta Sun Peaks Fundraiser
Moe Joe’s Martini-fest
District 4 Gyrettes Calendar
Old Masset Village Walk
Kicks for Cancer
Downtown Betty - Bicycle Dreams
Party in Pink
Glenlyon Norfolk
PinUps for Pink
Global Pink Hijab Day
$1,000-$4,999 Backstage Technologies Bras Across the Bridge - Virgin Radio Brave the Shave - Carl Dobler
Jazzercise - Jazz It Up For the Cure - Richmond/ Ladner
Panorama Rec Centre Swimathon Pink Out the Rink Port Pub
Greenacres Golf Course: Par Fore the Cause Integra Tire & Lillooet Glass: Awareness Month Fundraiser
Rocket Builders Charity Event Rosé Revival Row for the Cure - Victoria
Steve Schmidt Tee-Off Fore Tatas The Breast 70’s Disco Ever Tough Enough to Wear Pink Dawson Creek Exhibition Treats for a Cure UBC Thunderbirds Think Pink UFV Women’s Basketball “Shoot for the Cure” Victoria Seals VPD Oldtimer’s Hockey Challenge
Semiahmoo PeeWee Rep Bowling for Breast Cancer
Yard Sale for the Cure
DONOR & VOLUNTEER RECOGNITION 2010/2011 39
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Community Champions The BC/Yukon Region proudly partners with a wide variety of corporations and retailers across the province in support of a future without breast cancer. Staff and customers dedicate their time, energy and enthusiasm to raising much-needed funds and awareness all year long. If you or your company is interested in getting involved as a sponsor or retailer partner, please contact us at 604.683.2873 or 1.800.561.6111.
COMMUNITY lEGENDS $200,000+ Canada Safeway Ltd. CIBC CTV Province of British Columbia
COMMUNITY VISIONARIES $50,000-$199,999 /A\ Vancouver Island CHUM Radio QMFM 103.5/ The Beat 94.5 Country 107.1 /98.3 Star FM Health Sciences Association of BC Thrifty Foods
COMMUNITY LEADERS $25,000$49,999 Abbotsford News Art & Pearl van der Linden Foundation The Art Institute of Vancouver
BC Nurses’ Union Buy-Low Foods CFJC-TV Concord Pacific Developments Inc.
Novartis Pharmaceuticals Canada Inc. The Ocean 98.5
Custom House David Herman & Son Ltd. Wine & Spirit Merchants
Rogers’ Chocolates Ltd.
De Dutch Pannekoek House Restaurants
Rogers Communication
Delta Vancouver Suites
Superior Propane
Dianes Lingerie
RE/MAX of Western Canada
Teck Resources Ltd.
Fairmont Hotel Vancouver
The Vancouver Sun
TELUS
Federated Co-operatives / Van Houtte Coffee
GlaxoSmithKline Inc. Hoffmann-La Roche Ltd.
Winners Merchants International
COMMUNITY HEROES $10,000-$24,999 1-800-GOT-JUNK? Canadian Cancer Society, BC & Yukon Division Coast Capital Savings Credit Union Fairmont Empress, Victoria Mountain FM Muze Creative NL Broadcasting
RBC Foundation
Times Colonist
COMMUNITY AMBASSADORS $5,000-$9,999 Aberdeen Mall Adera Foundation Society AstraZeneca Bodega Catena Zapata British Columbia Teachers’ Federation Canterbury Coffee Certified General Accountants of BC
Provincial Employees Community Services Fund Quality Greens Scotiabank Sharp’s Audio Visual-Victoria Tentnology United World Cargo Ltd. University of Victoria
Full Circle Gallery
COMMUNITY CHAMPIONS $1,000-$4,999
Highlanders Football Club
101.5 Silk FM/ Astral Media
JEA Solutions La Vie en Rose
A H K Enterprises Ltd.
London Drugs
Accenture
Manteo Beach Club Ltd.
Acme Analytical Laboratories
Marble Slab Creamery - Cones for a Cure
Acme Dmmt Holding Ltd.
McCarthy Tetrault Foundation Minefinders Corporation Ltd.
The Active Network Agro Road Maintenance The Answer Garden Products Ltd.
Anthem Properties Apex Food Source Argus Homes Ltd. ASAP Direct AutoCanada Inc. BC Biomedical Laboratories Ltd. BC Hydro/The HYDRECS Fund Black Press, Castlegar Black Press, Victoria Black Top Traffic Control Blair Sports Wear BMO Employee Charitable Foundation BMO Nesbitt Burns Budget Mini Storage, Prince George Caldor Foundation Cambie Surgery Centre Canaccord Financial Canadian Springs Water Company
40 CANADIAN BREAST CANCER FOUNDATION, BC/YUKON REGION
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Ethical Bean Coffee
Island Tents & Events
MD Esthetics Mega Screens
Raymond James Ltd.
Stikeman Elliott LLP
Fasken Martineau DuMoulin LLP
Kal Tire, Vernon
Castanet Centra Construction Group Ltd.
Findlay Vacuum & Sewing Machine Ltd.
The Christopher Foundation
Fraser Valley Cresting
Coast Environmental
Free Ride Scooters Sales & Dist. Ltd.
Kingfishers Waterfront Bar & Grill
Coast Paper
Fresh Point Vancouver
KISS FM Radio
Municipality of Oak Bay
Kodak Graphic Communication Canada Co.
Nanaimo Daily News
Capital News Capital Regional District
Commonwealth Insurance Company Costco Wholesale Country Club Centre Country Grocer Cresent Legion LA # 240 Custom Protect Ear Inc. Deb White, Dominion Lending Centers, White House Mortgages
Genthree Properties Ltd. Gescan Division of Sonepar Canada Inc. Gold Key Volkswagen Heffel Fine Art Auction Helping Hands of WorkSafeBC Hillside Centre
Methanex
Reel Steel Ltd.
Still Creek Press
Kamloops Daily News
Metropolitan Fine Printers
RE/MAX First Realty
Summerhill Estate Winery
Kamloops Rent a Fence
Milestones, Langford
Suzanne’s (The Top Shop)
Kian Sound
Montecristo Jewellers
RE/MAX Ocean Pacific Realty (Courtenay)
Lakeshore Place Lee’s Music Leon’s Furniture Ltd. Lisa Salt, Salt Team RE/MAX Vernon Little Flower Academy
MQN Architects
Nanaimo Physiotherapy Nature’s Path Foods Inc. Nored Developments Inc. Oak Bay Police Department Odlum Brown Ltd.
HSBC Securities
Lonsdale Event Rentals
Hunt for the Cause Foundation
Lyons Garden Centre
Decorate Victoria Huff’ N Puff
Immediate Images
Dharma Drum Mountain Buddhist Association
Imperial Parking
Maathar Sangam Educational and Cultural Society of BC
Parksville Qualicum Community Foundation
Manteo Resort Waterfront & Villas
District of Saanich Double D Beverage Co. Elephant Storage Centre Eric Bedford-Cool Magic Dude
Inprotect Systems Inc. IPI Tech Inc. Island Farms Island Independent Buying Group Island Medcom Billing Systems Inc.
Masters Gallery MaXfield Inc. MaX-Quip Inc. Maxxam Analytics Mayfair Mall
RE/MAX Shuswap
Pacific Audio Works Panago
RE/MAX Wine Capital Realty Romeo’s Restaurants
Telus, Prince George Thompson Nicola Cariboo United Way TRU Wolfpack
Royal Canadian Legion Branch 88 Maple Ridge
United Rental
Royal Lepage, Downtown Realty Ltd., Vernon
UVic Vikes
Safety Mart Sannich Police Department Serena Fashions Ltd.
United Way of Greater Victoria Vancouver Island Insurance Centres Vernon Morning Star Victoria Airport Authority
Sharp’s AudioVisual
Victoria Conference Centre
Shipwrecked Treasures
Visual Signs & Awards
SNAP Okanagan
The Wave
Specialist Referral Clinic
WestJet
SPL Sound
WJ Mouat Secondary School
Payless ShoeSource Canada Inc. - Corporate
Starbucks, Kamloops
The Wolf
Prairie Inn Harriers Running Club
Starbucks, Victoria
R&D Canada’s Research-Based Pharmaceutical Company
Steve Marshall Ford
Starbucks, Nanaimo
YYoga
DONOR & VOLUNTEER RECOGNITION 2010/2011 41
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The judy&company Leadership Giving Circle is a dedicated group of individuals who demonstrate their commitment to a future without breast cancer by making a significant annual gift of $500 or more, either through one-time donations, monthly donations, pledged gifts, or gifts of securities. For more information, please contact the Development Manager at 604.683.2873 or 1.800.561.6111.
Ribbon of Honour $10,000 +
Bonnie Reside
Anonymous (3)
Chris Tidd
Doug Smith
Jo Campbell
W. Brett Wilson
Djavad Mowafaghian Foundation
Ken Ziebart
The Ben & Esther Dayson Charitable Foundation Tim Benko Jean & John Bingham David Black Linda Blankstein
Great Century Foundation
RIBBON OF COURAGE $1,000-$4,999
Annette Meuller
Anonymous (33)
Angela & Rene Nielsen
Kash Abtin
Tamra Ritchie
Paschal Agon
Robert L. Conconi Foundation
Anako Foundation
Archie Stroh
Grant Andersen
Carol-Anne Campbell
The Kronier Family
Jacki Andersen
Laurie Cavanaugh
John A. Armstrong
Glenn & Lori Chalmers
Shave Arsens
Joan C. Chambers
Alan Atwater
Bettina Charpentier
Lindsay Austin
Aida Chong
Ron Bacon
Joyce Chong
Navi Bajwa
Lawson Chow
Michael Balaski
Eric & Tracey Christiansen
Ribbon of Distinction $5,000-$9,999 Anonymous (2) Jennifer Cabeldu Dave Lede Family Charitable Foundation
Scott Adams
Don & Carole Chalmers
Arthur & Elle Bargen
Donald Knapp
Enid Bartlett
Michael & Anne Madsen
Lucie Bellavance
Lorraine Palmer
Lynda Barr
Cindy Belyk
Julie Block Kristy Brinkley Linda Brown Peter Brown Michel Brusset Palle Buch Judy Caldwell
Penney I. Clark White Jennifer Clarke David Clements S. Clements Jacqui Cohen
Jan Crawford
Caroline Fraser
Timothy Crawford
Evelyn Funk
Bob & Cathy Crockett
Gilberte M. Gamache
Michele Cupit
Dr. Ian Gardiner
Frank Czank
Richard Garnett
George Czank
Lenora Gates
Cheryl Davies
Dennis Giesler
Greg D’Avignon
Amanda & Mike Girling
Graziano DeLucchi Reenu Deol Luisa Di Palma Joan P. Donaldson Mike Donaldson Deborah & Robert D’Ovidio
Marian Grimwood Louie Hachey Deborah Hallinan Laurence Harrison Meghan Hatcher Rick Heinen
Joan Down
Jillian Henderson
Lauren Downey
Liz Hendriks
Caroline Dunn
Tony Hepburn
June Elder
Debra Hewson
Susan Eldridge
Paul Howard
Mark Elliott
Lorrie Jackson
Robert & Marianne Eng
John Jennings
K. Ernesti Laurence Estrada Susan Ewanick Wallace Ewert
Gea Johnston Bob Jones Coco Jones Rajesh Joshi
Wayne Fettback
Anne-Marie & Peter Kains
Paul Fletcher
Heather Keddie
42 CANADIAN BREAST CANCER FOUNDATION, BC/YUKON REGION
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Jon Keizer
Janyne Messelink
Lisa Skakun
Laura Barnes
Carrie Charlesworth
Bill Kelly
Milan & Maureen Ilich Foundation
Laura Skokan
Thomas Barnes
Rachel Charron
Connor Sorenson
Christine Basque
Amy Chow
Darlene Southgate
Alex Bell
Tracy Chutskoff
Gail Steiger
Roger Bellavance
Morgan Chutter
Desiree Stepaniuk
Elaine Bennett
Kim Cobb
Joan Stevenson
Wendy Bentley
Leanne Coleman
Ian Talbot
Robert Binder
James Cookson
Mona Trussell
Brigita Birkans
Randy Cowling
Kelsey Tyler
Sandi Biro
Stuart Crown
Valerio & Patricia Vendrasco
David Bissett
Bill Dalton
Tracey O’Grady
Gordon Blackett
Leelah Dawson
Sylvia Olsen
Don Walden
Mark Bos
Kim Desrosier
Joy Pinney
Elaine Wall
Paul Bosa
Robert Dickinson
Rahesh Prasad
Renada Walstrom
Ryan Bosa
Bryan Disher
Melanie Punch
Rollie & Elaine Webb
Michael Botnick
Mary Disher
Lois B. Reimer
Eileen Wheeler
Meleon Donuts
John Richard
Mr. & Mrs. J. Wheeler
Judy & Barend Boxer-Zack
Janet Robertson
Linda Wilson
W. Anita Braha
Sylvie Rochette
Jason & Jasmine Wong
Javan Brandon
E. Klassen LeAnna Kolbuch Jillian Korstrom Chiris Kraft Patrick Kuan Irene Kusters Diana Lam Peter Leacock Janet LeBrun Rob LeRose Marion P. Leung Jill Leversage Ledford G. Lilley Sandra Lim Jen Lomas Patricia Low Kyla MacEwen Dave MacIntosh Janice Magnolo Arianna Mavrikos Christine Mavrikos Elias Mavrikos George Mavrikos Stefanos Mavrikos Steven Mavrikos Yiannis Mavrikos Eleanor Maze Jack Maze Gary McCarthy Leona McDaniel Barbara McDonald Jim McGuigan Catherine McLeod Seltzer
Judi Miller Kenneth Miller Mari Mills Donna Monford Alice Nagel Mario Negris John Nelson Peggy O’Brien
Mike Roney Sheila Ross Mary Rostvold Marilyn & Ray Rousseau Debi Rumley Marlif Rusen Jim & Noreen Rustad Bradley Sakich Richard Saleo Dana Salmon Rashida Samji Leonard Schein Walter Schibli Tony Shepard Michael Shields
Nancy Yurkovich
Nancy J. Brodie
Wes Drewlo Lucas Durfeld Brent Easton Kevin England
Joan A. Broughton
Sheila Ennis
Kris Budisa
Paul & Diane Erickson
Aylin Burdett
Carol Fahy
Cynthia Burges
Charlotte Faulkner
Jonathan Burke
Del Feller
Edward Buset
Elisabeth Finch
Susan Butler
Florinda Di Camillo
Leanne Abrey
Brad Campbell
Betty Foulds
Marcey Aitchison
Kathleen Campbell
Stephanie Franco
Donald Alton
Jonathan Candy
Marnie Anderson
Geoff Catliff
Ken Andrew
Paul & Ellen Challinor
Christina Anthony
Bruce Chamber
Dr. Anne Anthony
Sarah S. Chan Kent
Erna Bagonghasa
Chris Charlebois
Paul & Devina Zalesky
RIBBON OF CARE $500-$999 Anonymous (59) Andrew Mahon Foundation
Rinda Fransbergen Judith Gale Sandra Galloway Eric Galmut Evelyn & Anthony Garcia
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Judy Garner
Barbara Husband
Enzo Lizzi
Derek Oram
Glenn Scheske
Gerry Gartside
Josie Irwin
Jeff Lucas
Lawrence Page
Lincoln Schreienr
Mark Gelmon
Janice Hunter
Casey Lynn
Natalee Peeters
Thora Gigliotti
Suzanne Jennings
Clare Lyons
Anthony Petrina
Andrew & Sharon Schroeder
Bob Gill
Joyce Sharpe
Barry Macdonald
Robert Pfiefer
Parminder Gill
Nick Kamaretsos
Alexander MacMillan
Brian Phillips
Thyra & Kristof Gillese
John Michael Keegan
Mavis MacMillan
Robert Pirooz
Kerri-Ann Gilmour
Tom Kelly
Alissa Macpherson
Laura Pizzey
Daniel Goodman
Brian Kerzner
Michael Madigan
Kim Plessis
Dr. Paula Gordon
Kevin Tymchuk
Adriano Magro
William Postill
Roberta Gordon
Vikas Khanna
Kimberley Manning
Len & Joy Posyniak
Charles Gorric
Simon King
Lisa Manwaring
Martha B. Powell
James Gould
Jeannette Kingma
Katherine Mark
Brian Prochnicki
Gerry Gray
Bruce Kirkpatrick
Nancy Marshall
Jessie Pryor
Kulvinder & Harvinder Grewal
Doug & Cindy Koehle
Don Martyn
Bill Rainbow
Moneca Kolvyn
Derek May
Charles Reid
Gail & Gordon Konantz
Marti McCallum
Terry Reimer
Linda Mcdonnell
Rick Rempel
Chris McGill
Allison & Morgan Ring
Elliott Grieve Yvonne Hackett Christopher Hallett Wendy Hatanaka Helen A. Hatch Carol Hay Tony Hazlewood Keren Heer Darlene Hepburn Chris & Sally Hermansen
Andrew & Michele Konnert Bhupatrai Kothary Dianne Kreiter Natasha Krotez Lucille Kynar Sandra La Porta Lucie Laliberte Scott Lamont
Barbara Hershberg
Tabatha Lange
Bert Hick
Anna LaPorta
Ken Hicks
Lee E. Lauritzen
Nicola Hill
Terry Lee
Terry Holland
Peter Leggat
Che Hong
Ian & Theresa Leitch
Chad & Cheryl R. Hudson
Murray Leith Carol Leong
Jason McMain Terry & Joan McQuillan
Neil Schroeter Kaitlyn Setter Dr. Gregory Shand Diana Smidt John Smiley Michael Smith Timothy Smith Therese Smortchevsky Leo Smyth Paul Sobieski Bill Soulandros Alan Souther Rick & Amber Spence Clayton Steiro John Sterkenburg Ronald Stevenson
Donald H. Risk
Ken Stewart
Roslyn Ritchie-Derrien
Ron Stewart
A Meikle
Kate Robertson
Kim Stordahl
Joy Message
Dorothy Robison
Merron Strang
Linda Morris
B.A. Rogers
Lionel S. Such
Kyoko Mukai
Kim Rogers
Martin Swain
Paul Mumford
Rick & Marcie Rolston
Deidre Tansey
Hugh Nash
Bonita Russell
Amanda Tapping
Ann L. Neumann
Pamela Ryan
Dalton Taylor
Patrick Nicol
Tracy Ryan
E. Taylor
Ray Norris
Sheila Sampson
Hakan Telenius
Jill Nunns
Marjorie A. Sauder
Michael O’Brien
Emilia Saunders
John & Maureen Templeton
Robert Keith Oliver
David Schaffner
Shawn Olma
Ruth Schalkowsky
Grant Thomas Linda Thompson
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Raymond Threlkeld Robert Tichelman Joan Tigchelaar Sterling Travers Trevor Tremblay Eric Turcotte Tracy Turcotte Jeremy & Joanne Turner
Julian & Marilyn Turner Sue Ugyan Lorraine Vainer Marko Vesely Louise Viel Conrad E. Wagner Robert Wall Ian Wallace
Derek Warburton
Sheila Wild
Danny Yehia
Dr. Linda Warren
Jean Williams
Lorene Yonemura
Barry Watmough
Keath Williams
Kailyn Young
Dr. Lorna Weir
Chad Wilson
Ron Young
Lillian White
Linda Wilson
Eric Zaunscherb
Peter Whitehead
Vilborg Wilson
Ryan Ziebart
Rudy Wiens
Deborah Wnuk
Dave Ziola
Samantha Wiens
Carol Wozencroft
Dan Zollmann
Fancy Flo Wilbur
Patti Wydenes
judy&company Leaders The judy&company Leaders are a key group of community leaders and champions for the breast cancer cause who generously donate through the judy&company Leaders Cabinet to spearhead the movement toward the Foundation’s 2020 goal of a future without breast cancer. In 2010 the judy&company Leaders proudly supported the work of Dr. Scott Tyldesley. Go to page 8 to read about his research into the use of radiotherapy treatment. Thank you! Lynda Barr
Caroline Dunn
Lenora Gates
Debi Rumley
Judy Caldwell
Joan C. Chambers
Jillian Henderson
Lisa Skakun
Eric & Tracey Christiansen
Susan Ewanick
Ledford G. Lilley
Stikemann Elliott LLP
Coast Capital Savings Credit Union
Fasken Martineau DeMoulin LLP
Catherine Mcleod Seltzer
Mr. & Mrs. J. Wheeler
Judi Miller
Paul & Devina Zalesky
Greg D’Avignon
Dr. Ian Gardiner
Mario Negris
Thank you to all of our donors and to those who have requested anonymity. Every effort was made to ensure that each donor has been recognized for the fiscal year April 1, 2010 – March 31, 2011. The Foundation sincerely regrets any errors or oversights. If your information is incorrect, please let us know so we can make corrections.
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BC Volunteer Run Directors The Canadian Breast Cancer Foundation CIBC Run for the Cure continues to be the success that it is because of its thousands of volunteers who work tirelessly throughout the year to deliver the Foundation’s signature fundraising event. Each Run site is managed by two volunteer Co-Run Directors who lead logisitics and fundraising committee members from preliminary planning stages to execution on Run Day. Thank you to all our Run Directors across BC for a record-breaking year – you are truly an inspiration.
BC Determination Award Winners The Foundations presents its Determination Award to the individual who has raised the most money by Run day at each of the nine regular Run sites in BC. Sincere thanks and hearty congratulations to our 2010 Determination Award winners.
Abbotsford
Vancouver
Joan Welch
Susan Lede
Kamloops
Vernon
Lisa Somogyi
Tara Limb
Abbotsford
Prince George
Shelley Cameron
Lonnie Eckardt
Kelowna
Victoria
Katie Syroid
Gordon Wilson
Heather Schroeter
Kamloops
Vancouver
Nanaimo
Christopher Mavrikos (Top Individual Fundraiser in Canada)
Jennifer Edwards
Amanda McNally
Edna McNabb
Trisha Zielke
Rebecca Hales
Kelowna
Vernon
Kate De Kruif
Rae Jensen
Barb Hoy
Marlene Stark
Nanaimo
Victoria
Sandi Winter
Winona Pugh
Paula Madziya
Judi Duckmanton
Prince George
WEST KOOTENAYS (CASTLEGAR) Mary Hatlevik
Marit Voitik
Thank you to all of our fundraisers, teams and individuals from all around the province.
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The Foundation presents team awards to the top fundraising team in each of four categories at each regular Run site in BC. Thank you to the teams listed below for their amazing fundraising and contributing to our record breaking year.
CIBC Corporate Spirit Team Challenge Award
New Balance Women’s Team Challenge Award
Friends & Family Team Challenge Award
School Team Challenge Award
Presented by East Side Mario’s Abbotsford
Abbotsford
Abbotsford
Abbotsford
On the Run from Matsqui Complex
Chilliwack Chicks
Beer Babes Boys & Buddies
Yale Secondary
Kamloops Gold’s Golden Girls
Kelowna Manteo Resort
Nanaimo The Viixens
Prince George
Kamloops Spirit Warriors
Kelowna Bust’n Loose
Nanaimo Team RBC Moya
Prince George
Kamloops
Kamloops Sisters of the Heart
Know Your Girls
Kelowna
Kelowna Girlfriends
1) UBC-O 2) RMS Voodoos
Nanaimo
Nanaimo
The Pink Panters
Dover Bay Secondary
Prince George
Prince George
Double Doogs
UNBC Student Nurses
Saving 2nd Base
Northbreast Passage Dragon Boat Team
Vancouver
Vancouver
Vancouver
Vancouver
Women in Mining
Abreast in a Boat
Team Bon Burgundy
Crofton House Junior School
Vernon
Vernon
East Side Mario’s
Bosom and Buoyant Buddies and Friends
Vernon
Victoria
Chix n Stix
Brentwood College
Victoria Camosun College Rack and Roll
Victoria
Victoria
Shimmies for a Cure
Breast of Friends
WEST KOOTENAYS (CASTLEGAR) Health Sciences Association of BC
DONOR & VOLUNTEER RECOGNITION 2010/2011 47
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Who are you running for?
TM
Be part of Canada’s largest single-day event in support of breast cancer research, education and awareness.
Sunday, October 2, 2011.
Walk, run and give generously. Visit cbcf.org
Title Sponsor
National Sponsors
ps_e_11_national
48 CANADIAN BREAST CANCER FOUNDATION, BC/YUKON REGION
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cOnnEcT wITh uS
www.facebook.com/CBCF.BCYukon
www.youtube.com/CBCFBC
EDITOR: Gillian Behnke WRITER: Christina Low GRAPHIC DESIGNER: Manna Wescott
www.twitter.com/CBCF_BCYukon
Annual Report_10-11_04.indd 49
www.flickr.com/photos/cbcf_bcyukon
visit the app store on your iPhone or iPad and search for “don’t forget to check”
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REGIONAL OFFICE 300-1090 West Pender Street Vancouver, BC V6E 2N7 direct 604.683.2873 toll free 1.800.561.6111 fax 604.683.2860 email cbcfbc@cbcf.org VANCOUVER ISLAND OFFICE 1007 Fort Street Victoria, BC V8V 3K5 direct 250.384.3328 toll free 1.877.384.0328 fax 250.384.3327 www.cbcf.org/bcyukon