The Coldwell Banker® VIP Program was established in 2020 to recognize top Coldwell Banker agents with exceptional talent and achievements. Our mission is to offer you a comprehensive suite of resources and benefits designed to elevate your success even further.
Complimentary Personal Branding Package, which includes:
1. Design Concierge Disruptor Package*
• VIP Design Concierge Service and Expedited Turnaround Times
• Agent Logo
• Business Card
• Email Signature
• Professional Copywriting for Agent Bio
• Personal Brochure
• Social Media and Email Header
• Property Marketing Templates for Listing Concierge 2. Customized Listing Presentation*
• Use the Listing Presentation Guide to assist in order placement 3. Ongoing Creative Support (ex. advertising)*
4. Semi-custom Agent Website: Creation and setup through Luxury Presence with features including support, lead capture, SEO and more. Agent-paid monthly hosting and search MLS fees apply. OR Semi-custom Agent Moxiwebsite* *Ordered by LMM/Field Marketing via Design Concierge
White Glove Service that Includes:
• Dedicated VIP Listing Concierge Coordinator
• VIP Expedited Turnaround Times (proofs and edits in one-half of a business day from the time photos and copy are input into a Listing Concierge order)
VIP Success Team access (1.877.IM.VIP.01 + CHAT)
$5M+ Property Benefits*:
• Multi-Page Brochure (provided in print and digital formats upon request)
• Extended 3-Month Social Media Boost Ad Campaign
$10M+ Property Benefits:
• $5M+ Property Benefits*
• Luxury Presence Website With Custom Domain
• National Feature in The Update
• Feature on The List page on Coldwell Banker Global Luxury Editorial Site
• Customized Multi-Page Seller’s Report
• WealthEngine® Prospect List
$20M+ Property Benefits:
• $5M+ and $10M+ Property Benefits*
• The List Video
• Feature Article on Coldwell Banker Global Luxury Editorial Site
• Social Media Boost Ad Extension (as listed above) With National High Net Worth prospect list powered by WealthEngine
• YouTube Ad With Local and National Targeting
• ColdwellBankerLuxury.com Home Page Feature
• PR Support (determined by PR team for selected properties)
Property
$5M+ BENEFITS
Create a high-end, professional, multipage property multi page brochure in print or digital formats for display during property tours and open houses. Analytics provided upon request for digital brochures.
Market your home with a targeted ad on Facebook, Instagram and several websites for three months, reaching over 50K home buyers.
*$5M+ Property Benefits only available to Society of Excellence (SOE) Agents
$10M+ BENEFITS
Include your property as a “National Spotlight” for up to four weeks in The Update, the Coldwell Banker® weekly eBlast reaching over 3.2M real estate professionals at Coldwell Banker and top real estate companies throughout the
Highlight your property in the “Trending this Month” section on the The List landing page on the Coldwell Banker Global Luxury® Editorial site. The feature includes a property tile that clicks through to your listing on
The WealthEngine platform provides key information on a potential buyer or seller's wealth, behavior and demographic profile instantly. It’s powered by more than half a trillion data points and uses proprietary learning science to create unique WealthEngine profiles for millions of individuals in the U.S.
A complimentary curated list of up to 300 affluent individuals is now provided based on the survey feedback of targeted attributes by the agent to build the perfect segmented audience.*
*The allocation of credits is limited to 300 per agent per calendar year. Please be aware that this policy is subject to change without prior notice. Agents holding the Luxury Property Specialist designation can also sign up for Wealth Engine access on CB Desk to receive an additional 1,000 credits, which are renewed annually.
Create a premium semi-customized property website with a custom domain.
Provide you with a personalized multipage report summarizing all of the Listing Concierge and Media Concierge features.
$20M+ BENEFITS
Feature your property in the latest edition of Coldwell Banker Global Luxury® The List, which is a selection of exclusive properties from across the country and the world. The List is shared across all Coldwell Banker Realty social media channels in addition to living on the Coldwell Banker Global Luxury® Editorial site.
Showcase your property with a feature article on the Coldwell Banker Global Luxury® Editorial site which is distributed to over 82,000 subscribers and shared on social media.
Market your home with a targeted ad on Facebook, Instagram and several websites with a national high net worth prospect list powered by WealthEngine® for three months, reaching over 50K home buyers.
Professionally produce a 30-second YouTube ad with local and national targeting reaching an estimated 2,100+ views for Reach and 3,300+ views for Luxe.
Luxury Website Home Page Feature
Feature your property on the coldwellbankerluxury.com home page, which includes a link to your property page.
Public Relations
Custom Coldwell Banker Global Luxury® public relations strategy and support (available for properties two+ weeks prior to active listing status on the MLS – PR team will determine if the property is newsworthy).
