GLOBAL LUXURY
GLOBAL LUXURY
GLOBAL LUXURY
GLOBAL LUXURY
MARKETING MASTERS
SOCIAL MEDIA The social media landscape is yet another global stage where the beauty of your home may be put on display. ®
Powered by the team responsible for making the Coldwell Banker brand one of the most influential real
estate brands on social media*, the social networks under the Coldwell Banker Global Luxury8 M banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.
GLOBAL LUXURY
GLOBAL LUXURY
79
52
90
MILLION
MILLION
THOUSAND
video views on Facebook and YouTube
social engagements with brand content
followers on Twitter
f
u
om
om
Yo u -Yo u@ � f
250
2.6
1
THOUSAND
MILLION
MILLION
Facebook followers
blog views
average views per month on Pinterest
f
�
80
o/c0
®
of affluent consumers used social media in the past year.**
*Klout, Dec. 31, 2016. **How the Affluent Luxury Consumer Uses the Internet and Social Media: An In-Depth Profile,” Unity Marketing. Numbers reflect 2016 totals.
GLOBAL LUXURY
GLOBAL LUXURY
GLOBAL LUXURY
2 million annual visits 27% of visitors from outside the U.S. 9,6000+ luxury property listings across the globe
GLOBAL LUXURY
$19+ billion in listing dollar volume Special opportunities to promote featured properties include video tours and a rotating gallery of beautiful homepage photography
GLOBAL LUXURY
GLOBAL LUXURY
LOCAL SALES & MARKETING
PROPERTY MARKETING MATERIALS Even with the rapid embrace of digital media, the modern luxury consumer still appreciates the tactile
experience of holding a beautiful brochure or a printed invitation in their hands. We will work closely with you to craft a bespoke collection of collateral for your property. From direct mail campaigns and open house programs to displays in other local affiliated Coldwell BankerÂŽ offices, these elements are crucial to marketing your property.
GLOBAL LUXURY
GLOBAL LUXURY
Flyers, postcards, brochures and other custom printed pieces place your property in the right hands.
GLOBAL LUXURY
GLOBAL LUXURY
Total Annual Reach*
1.1 MILLION
GLOBAL PRINT EDITION
150,000+ PER ISSUE
• Direct mail to high-net worth individuals with a minimum property value of $2 million and $25 million net worth, and top Coldwell Banker® affiliated agents. Distribution to Coldwell Banker affiliated • offices worldwide and top clients of Coldwell Banker affiliated agents.
UNIQUE HOMES
D I G I TA L
100,000+
50,000+
• Insertion into Unique Homes magazine, which has a readership representing more than 80 countries.
• Digital editions are emailed to a targeted group of affluent consumers.
PER ISSUE
PER ISSUE
• Promotion on UniqueHomes.com
THE WALL STREET JOURNAL SUPPLEMENTAL EDITION
200,000+ PER ISSUE
• Insertion into the Friday edition of The Wall Street Journal in Boston, New York, Chicago, Miami, Los Angeles, Santa Barbara, Orange County, San Diego and San Francisco • Direct mail to Wealth Engine’s DemiBillionaire List, ultra-high-net-worth individuals and top clients of Coldwell Banker agents.
*Combined print and digital publications