Global Luxury PreList Packet - Coldwell Banker Lifestyles

GLOBAL LUXURY

GLOBAL LUXURY

GLOBAL LUXURY

GLOBAL LUXURY

MARKETING MASTERS

SOCIAL MEDIA The social media landscape is yet another global stage where the beauty of your home may be put on display. ®

Powered by the team responsible for making the Coldwell Banker brand one of the most influential real

estate brands on social media*, the social networks under the Coldwell Banker Global Luxury8 M banner are among the most widely used sites today, delivering a unique perspective on fine living and fine homes all over the world.

GLOBAL LUXURY

GLOBAL LUXURY

79

52

90

MILLION

MILLION

THOUSAND

video views on Facebook and YouTube

social engagements with brand content

followers on Twitter

f

u

om

om

Yo u -Yo u@ � f

250

2.6

1

THOUSAND

MILLION

MILLION

Facebook followers

blog views

average views per month on Pinterest

f

�

80

o/c0

®

of affluent consumers used social media in the past year.**

*Klout, Dec. 31, 2016. **How the Affluent Luxury Consumer Uses the Internet and Social Media: An In-Depth Profile,” Unity Marketing. Numbers reflect 2016 totals.

GLOBAL LUXURY

GLOBAL LUXURY

GLOBAL LUXURY

2 million annual visits  27% of visitors from outside the U.S.  9,6000+ luxury property listings across the globe 

GLOBAL LUXURY

$19+ billion in listing dollar volume  Special opportunities to promote featured properties include video tours and a rotating gallery of beautiful homepage photography 

GLOBAL LUXURY

GLOBAL LUXURY

LOCAL SALES & MARKETING

PROPERTY MARKETING MATERIALS Even with the rapid embrace of digital media, the modern luxury consumer still appreciates the tactile

experience of holding a beautiful brochure or a printed invitation in their hands. We will work closely with you to craft a bespoke collection of collateral for your property. From direct mail campaigns and open house programs to displays in other local affiliated Coldwell BankerÂŽ offices, these elements are crucial to marketing your property.

GLOBAL LUXURY

GLOBAL LUXURY

Flyers, postcards, brochures and other custom printed pieces place your property in the right hands.

GLOBAL LUXURY

GLOBAL LUXURY

Total Annual Reach*

1.1 MILLION

GLOBAL PRINT EDITION

150,000+ PER ISSUE

• Direct mail to high-net worth individuals with a minimum property value of $2 million and $25 million net worth, and top Coldwell Banker® affiliated agents.

Distribution to Coldwell Banker affiliated • offices worldwide and top clients of Coldwell Banker affiliated agents.

UNIQUE HOMES

D I G I TA L

100,000+

50,000+

• Insertion into Unique Homes magazine, which has a readership representing more than 80 countries.

• Digital editions are emailed to a targeted group of affluent consumers.

PER ISSUE

PER ISSUE

• Promotion on UniqueHomes.com

THE WALL STREET JOURNAL SUPPLEMENTAL EDITION

200,000+ PER ISSUE

• Insertion into the Friday edition of The Wall Street Journal in Boston, New York, Chicago, Miami, Los Angeles, Santa Barbara, Orange County, San Diego and San Francisco • Direct mail to Wealth Engine’s DemiBillionaire List, ultra-high-net-worth individuals and top clients of Coldwell Banker agents.

*Combined print and digital publications