2015 CBT Media Kit

Joe Verde

Jeff Cowan

AUTOMOTIVE NETWORK Mike Jackson

The Official News Source of The Retail Automotive Industry

MEDIA KIT 2015 David Kain

Brian Pasch

Mike Maroone

Mary Barra

Russell Brown and Bridget Everett

News that Drives You. Scott Painter

Welcome to CBT Automotive Network Delivering Dealership Decision-Makers CBT Automotive Network is a highly-targeted medium for capturing dealership decision-makers. With digital and print channels, including a daily newscast, informative website, daily eNewsletters, a monthly magazine and webinar services, we deliver retail automotive professionals from the showroom to the service bay. Our focus is solely the retail automotive industry, so 93% of our audience is dealership personnel.

11% F & I/Leasing

7% OEMs and Allied Industry Media/Ad Agencies

Manager

17% Salespeople/BDC/ Internet

14% Service Manager/ Service Advisor

12% N & U Sales Manager

21% General Manager/GSM

18% Dealer Principal

Demographic: Subscriber Profile • Average age: 42 • Gender: 82% Male, 18% Female • Average Income: $68,440

93% OF OUR VIEWERS ARE NEW CAR DEALERSHIP PERSONNEL

76% OF OUR VIEWERS ARE DEALERSHIP MANAGERS cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964

CBT News Daily Newscast There’s Nothing Like CBT News in Digital

Russell Brown Editor/Co-Anchor

Bridget Everett Vice President/Co-Anchor

Broadcasting from our studios in Atlanta, CBT News is the official news source of the retail automotive industry. Our content is meaningful information provided to help dealerships succeed. We gather news from around the web and major networks and present it along with our own stories in a concise video format designed for busy dealers. Our exclusive interviews with industry leaders provide a forum addressing issues and news from a dealer’s perspective. The newscast includes regular daily segments like “News From Around the Web,” “Dealer of the Day,” and the “Daily Tune-Up.”

NEWSCAST SPONSORSHIP RATES Full Newscast

$8,500 for 1 month $7,950/month for 3 months Daily Tune-Up Segment

$5,950 for 1 month

$5,650/month for 3 months

Dealer of the Day $4,500 for 1 month $4,250/month for 3 months

Sunday Replay $6,950 for 1 month $6,600/month for 3 months

*All rates are net

Revised March 25, 2015

cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964

CBT News Daily Morning E-Newsletter Stay Front and Center with Our Subscribers Our morning E-Newsletter hits the desktops and mobile devices of more than 100,000 subscribers each day, providing headlines and a portal to our website and newscast. This eNewsletter delivers more than 250,000 impressions a month, providing a high-impact, cost-effective way to get in front of dealers.

LEADERBOARD (706X90)

Morning E-Newsletter Rates Per Month Position

1 Month

Leaderboard

3 Months

6 Months

$8,250

$7,950

$7,250

Newscast Banner $7,250

$6,950

$6,250

Banner #1

$6,250

$5,950

$5,495

Banner #2

$5,950

$5,495

$4,925

Banner #3

$5,250

$4,900

$4,500

Banner #4

$4,500

$4,250

$3,950

NEWSCAST BANNER (706X90)

Asset Specifications •

Formats Accepted: png, jpg, gif*

•

Supply URL to link asset

•

Minimum file size is 20k

BANNER #1 (300X250)

*Looping limited to 3 times

BANNER #2 (300X250)

Morning E-Newsletter Stats Number of retail automotive professionals receiving the CBT News morning newsblast every day Average open rate Average number of opens

108,137 13%

Number of monthly impressions

309,276

Average CPM (based on a 6x banner)

$12.77

*All rates are net

BANNER #3 (300X250)

14,058

Revised March 25, 2015

BANNER #4 (706X90)

cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964

CBT News Daily P.M. Preview E-Newsletter Stay Front and Center with Our Subscribers A P.M. Preview E-Newsletter reaches our list of more than 100,000 subscribers each afternoon, providing headlines and a portal to our website and newscast. This eNewsletter delivers more than 300,000 impressions a month, providing a high-impact, cost-effective way to get in front of dealers.

LEADERBOARD (706X90) PREMIUM BANNER (300X250)

P.M. Preview E-Newsletter Rates Per Month Position

1 Month

3 Months

6 Months

Leaderboard

$8,250

$7,950

$7,250

Premium Banner

$7,950

$6,950

$6,250

Banner #1

$6,250

$5,950

$4,925

Banner #2

$5,950

$5,495

$4,500

Banner #3

$5,000

$4,750

$4,000

Banner #4

$4,500

$4,250

$3,950

Sponsorships

$5,950

$5,490

$4,990

BANNER #1 (300X250)

Asset Specifications •

Formats Accepted: png, jpg, gif*

•

Supply URL to link asset

•

Minimum file size is 20k

BANNER #2 (300X250)

*Looping limited to 3 times

P.M. Preview E-Newsletter Stats Average number of retail automotive professionals receiving the CBT News morning newsblast every day Average open rate Average number of opens Average number of monthly impressions

Average CPM (based on a 6x banner) *All rates are net

BANNER #3 (300X250)

107,145 12% 12,857 282,863 $13.96

BANNER #4 (706X90) Revised March 25, 2015

cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964

CBT News Dedicated Eblast Stay Front and Center with Our Subscribers We send only two dedicated Eblasts that each reach over 100,000 subscribers each month. Put your company’s message, advertisement or white paper in front of our subscribers. Nobody

reaches more new car dealers than CBT News.

Starting from $9,950 CBT News Dedicated Eblast Stats Asset Specification Size: 600x900 px Average number of retail automotive • professionals Resolution: 72 dpi receiving the CBT News • dedicated Color: RGB eblast upon delivery per 107,145 • Eblast File Types Accepted: .png Average open rate per Eblast

12%

Average number of opens per eBlast

12,857

Average number of clicks per eBlast

822

*All rates are net

cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964

Revised March 25, 2015

CBT Automotive Network Shows/Sponsorships Keeping Dealership Departments Up-to-date The CBT Automotive Network Website provides resources and information for dealership personnel and serves as the hub for our daily newscast as well as our weekly shows: Auto Marketing Now Hosted by Brian Pasch, the foremost authority in automotive marketing, Auto Marketing Now examines trends and best practices in the evolving world of both digital and traditional advertising.

Service Drive Jeff Cowan, a leader in service advisor sales training, hosts Service Drive – CBT News’ weekly show about everything fixed ops. Learn how your dealership can increase customer satisfaction and ROI with Service Drive.

F&I Today F&I Today takes a look at the trends affecting today’s finance departments. Get the latest training, news and information to help today’s finance managers run a better business office.

Saturday Morning Sales Meeting Saturday Morning Sales Meeting is the perfect start to every weekend.

Featuring the nation’s top sales trainers, Saturday Morning Sales Meeting provides the motivation and inspiration for the busiest sales day of the week.

View From The Top President and founder of CBT News, Jim Fitzpatrick, interviews the biggest names in retail automotive. View from the Top’s in-depth interviews provide insight into the issues facing today’s franchised new car dealers.

SPONSORSHIP RATES: $9,950 for 1 month | $9,450/month for 3 months *All rates are net

Revised March 25, 2015

cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964

CBT Automotive Network Website The Official News Source of the Retail Automotive Industry 2015 Website Advertisement Rates: Position

1 Month

3 Months

6 Months

Leaderboard

$12,250

$11,225

$9,950

Top Sidebar Banner

$11,250

$10,225

$9,700

Newscast Banner

$10,250

$9,750

$8,500

Mid-Page Banner

$8,250

$6,225

$4,950

Sidebar Banner #1

$9,250

$8,450

$7,500

Sidebar Banner #2

$7,250

$6,225

$5,250

Sidebar Banner #3

$4,950

$4,750

$4,500

Banner #4

$6,500

$5,950

$4,950

Newscast Pre-rolls $15,225 Web Wraps

LEADERBOARD (728X90)

TOP SIDEBAR BANNER (300X250)

NEWSCAST BANNER (706X90)

$14,500

$7,450 per week

Also Available (Call for Rates): Takeover Pages,

SIDEBAR BANNER #2 (300X250)

NADA Special Sponsorship, Pushdown Leaderboards, Popovers MID-PAGE BANNER (706X90)

Asset Specifications •

SIDEBAR BANNER #1 (300X250)

Formats Accepted: png, jpg, gif*, mov**, mp4**

*Looping limited to 3 times

**Videos 1920 x 1080, H.264 mpeg-4 Quicktime codec

•

Supply URL to link asset

•

Minimum file size 20k

•

User-initiated sound only

Cbtnews.com Stats Average Daily Visits

4,284

Average Page Views

2.2

Average Monthly Visits

143,520

Average Monthly Impressions

315,744

*All rates are net

SIDEBAR BANNER #3 (300X250)

BANNER #4 (706X90) Revised March 25, 2015

cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964

Car Biz Today Magazine A Monthly Print Resource for Dealerships

Car Biz Today Readership • Mailed to over 17,480 franchised new car dealers throughout North America • Estimated 77,920 (with 4x pass-along readership per copy) • 101 state dealer associations • 1,877 OEM/supplier executives • Full digital issue available online at cbtnews.com News from around the web: Get all of today’s top news stories in one place. Anchors Russell Brown and Bridget Everett highlight today’s top automotive headlines from Around the Web.

2015 Magazine Advertisement Rates: 1 Month

3 Months 6 Months

12 Months

Two-Page Spread $10,250

$8,195

$7,925

$7,500

Inside Front Cover

$7,150

$6,495

$5,925

$5,500

Cover Strip

$7,150

$6,195

$4,825

$4,250

Back Cover

$7,250

$6,795

$6,425

$6,200

Page 3

$6,450

$6,295

$6,225

$5,950

Full Page

$5,950

$5,495

$5,275

$4,950

Junior Page

$5,250

$4,750

$4,250

$3,950

Half Page

$3,850

$3,595

$3,225

$2,950

Digital Magazine Sponsorship

$8,950

$8,450

$7,950

Vendor Profile

$19,950

W EWEB B W RA P P W E B WRAP W RA

Position

Dealer of the day: CBT News features a dealership daily that is leading the way in community involvement, exceptional customer service and continued growth in sales volume.

Daily Tune Up: CBT News has partnered with some of the industry’s top trainers to bring valuable tips and information directly to you and your sales staff. Tuning in to The Daily Tune Up can help your employees

CAR BIZ TODAY DIGITAL VERSION

AD SPACE

Also Available (Call for Rates): Inserts, Gatefolds, Wraps *All rates are net

Revised March 25, 2015

cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964

CBT Automotive Network Website The Official News Source of the Retail Automotive Industry

Magazine Asset Specifications TWO-PAGE SPREAD

Bleed...........21.125” x 14.625” (Trim Size: 20.875” x 14.5”)

COVER STRIP

Horizontal.....................7” x 1”

FULL PAGE

Non-Bleed....9.4375” x 13.5” Bleed.......10.5625” x 14.625” (Trim Size: 10.4375” x 14.5”)

2015 Issue Space Closing

Art Closing

January

12/12

12/17

February

1/12

1/16

March

2/12

2/16

April

3/11

3/16

May

4/10

4/15

June

5/11

5/15

July

6/12

6/16

August

7/10

7/15

September

8/10

8/14

October

9/11

9/16

November

10/12

10/16

December

11/9

11/16

Magazine Specifications: JUNIOR PAGE

Vertical......................8.5” x 11”

• Publication Trim Size: 10.4375” x 14.5” • Printing: Heat-set web offset • Binding: Saddle-stitched • Paper Stock: Gloss coated 36 lb.

HALF PAGE

Vertical.........5.21875” x 14.5” Horizontal...10.4375” x 7.25”

• Line screen: 120-line screen recommended • Edit Page Size: Full page is 70 column inches • 5 columns wide: 14” deep • Column Width: 1-13/16” or 11 picas

DIGITAL SPONSORSHIP

Vertical..............350pxi x 600px (72 dpi, RGB, png file)

General File Specifications: Properties: CMYK, 300 dpi, hi-res PDF file Bleed: Minimum 1/8” on all sides Safety Suggested: 1/4”

cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964

CBT Live Webinars Live-Streaming. Engaging. Only From CBT News

CBT News LIVE has redefined webinars. Imagine a webinar that’s not just a slide presentation, but a live streaming video, fully engaged, in real time.

Our team is uniquely equipped to manage your next webinar--from marketing to production. We’ll promote your webinar in advance to our subscribers through our daily newsblasts, website and newscast. Then we’ll produce your webinar live from our Atlanta studios in an innovative format including three-camera HD video of your presenter, along with a CBT News host.

CBT Live Webinar Rates: $10,000 (With $50,000 ad spend on CBT Automotive Network: $5,000)

On Location CBT News will feature your company on site with an upbeat video. We’ll give dealers a tour of your facility and provide an inside look into your day-to-day operations. After appearing on our newscast, the video is owned by the advertiser for push out to shareholders.

On Location Rate: $19,950 *All rates are net

Revised March 25, 2015

cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964

Content Marketing at Its Best Share Your Company’s Story on a CBT News Newscast

Have your company’s spokesperson interviewed either in our Atlanta studios or via Skype. The segment will be aired on a CBT News newscast, archived on the CBT News website and owned by the advertiser for push out to stakeholders.

Call Jane Howard at 678.221.2964 for details. cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964

Notable CBT News Exclusive Interviews Keeping Dealers Informed

Seth Berkowitz

President of Edmunds.com

John Elway

President of John Elway Auto Group

Mike Jackson

CEO of AutoNation

Craig Monaghan

President of Asbury Automotive

Dallas Clement

CEO of Cox Automotive

Mark Fields

CEO of Ford Motor Company

Forrest McConnell

Former Chairman of NADA

Alan Mulally

Past President and CEO of Ford

Jeff Dyke

Vice President of Sonic Automotive

Joe Hinrichs

President of Ford of the Americas

Mike Maroone

COO of AutoNation

Scott Painter

Founder and CEO of TrueCar

cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964

YOU’RE IN GOOD COMPANY!

cbtnews.com For more information, contact Jane Howard at jhoward@cbtnews.com or 678.221.2964