2016 CBT Automotive Network Media Kit

AUTOMOTIVE NETWORK The Official News Source of The Retail Automotive Industry

MEDIA KIT 2016 News That Drives You

FROM THE DESK OF BRIDGET FITZPATRICK, CHIEF OPERATING OFFICER

CBT Automotive Network was a hotbed of change and growth in 2015, as with the retail automotive industry. As chief operating officer of the company, I’d like to brief you on the most important developments that make CBT the most focused media option available for advertisers needing to reach decision-makers at North American new car dealerships.

2015 Highlights • Our subscription list expanded to over 115,000 retail automotive professionals.

• We launched a new platform, Service Drive Today, that offers dealership service directors and managers a daily newscast, the “Weekly Tune-Up With Jeff Cowan” show and a monthly Service Drive Magazine filled with best practices for the service drive. This gives advertisers the industry’s most targeted options for reaching service departments that generate the majority of dealerships’ profits.

• Two new weekly shows were added to our Car Biz Today platform: “Kain & Co.,” with industry veteran David Kain’s thought-provoking interviews on improving dealership sales and profitability; and “F&I Today,” on which host Kirk Manzo addresses the critical issues facing dealership finance and insurance offices.

• We reengineered our website to make our extensive video and print content more user-friendly, more visually appealing and better archived.

• Our offices and studios in Atlanta were significantly expanded, enabling CBT to host more industry thought leaders and improve the production quality of our newscasts and shows.

Looking Ahead As for 2016, the most significant event on the calendar is the Feb. 9-11 CBT Automotive Sales, Service and Marketing Conference & Expo in downtown Atlanta. This event offers dealers and sponsors the most diverse agenda of any conference in the country, including keynote speakers Nick Saban, head football coach at the University of Alabama; noted business leadership author and speaker Patrick Lencioni; millennials expert Jason Dorsey; and Marcus Lemonis, host of CNBC’s reality show for small businesses called “The Profit.”

Plus, the retail automotive industry’s top leaders will address dealers and their managers in more than 70 highly topical general and breakout sessions. The conference further cements CBT’s role as the most diversified media company focused on auto dealerships.

In short, CBT is a dynamic company as well as an intensely targeted and modern media platform.

You’ll find more details about our products and services in this media kit. We look forward to serving you as a customer in 2016 and delivering the value and results that characterize CBT. Bridget Fitzpatrick Chief Operating Officer

cbtnews.com

WELCOME TO CBT

CBT Automotive Network’s Value Proposition Delivering Dealership Decision-Makers CBT Automotive Network is a highly targeted, multi-media platform for dealership executives and managers. With digital and print channels including a daily newscast, informative website, daily e-newsletters, a monthly magazine and webinar services, we command the attention of retail automotive professionals from the showroom to the service bay. We reach over 115,000 retail automotive industry professionals.

Subscriber Demographic Profile

42 AVERAGE AGE

77%

OF OUR VIEWERS & READERS ARE DEALERSHIP MANAGERS!

82% 18%

10%

SERVICE MANAGER/ SERVICE ADVISOR

MALE

FEMALE

$

,440 68 AVERAGE INCOME

5%

OEMS AND ALLIED INDUSTRY MEDIA/AD AGENCIES

18%

12%

SALESPEOPLE/ BDC/INTERNET

F&I/LEASING MANAGER

93%

OF OUR VIEWERS AND READERS ARE NEW CAR DEALERSHIP PROFESSIONALS!

12%

23%

N&U SALES MANAGER

GENERAL MANAGER/GSM

20%

DEALER PRINCIPAL

cbtnews.com

DAILY NEWSCAST

CBT News Daily Digital Newscast News serving the retail automotive industry Broadcast from our studios in Atlanta, CBT News is the retail automotive industry’s official news source. We provide content that helps U.S. dealerships succeed, between our own stories produced in a concise video format and news gathered from across the web and major networks. Our exclusive interviews with industry leaders present retail automotive’s most pressing issues and news from a dealer’s perspective.

Newscast Sponsorship Rates: ➤ Full Newscast ➤ Dealer Of The Day $8,500 for 1 month $4,500 for 1 month

$7,950/month for 3 months

$4,250/month for 3 months

➤ Daily Tune-Up Segment ➤ Sunday Replay $5,950 for 1 month $6,950 for 1 month

$5,650/month for 3 months

$6,600/month for 3 months *All rates are net

Joe Gumm Anchor/Reporter

Bridget Fitzpatrick Anchor/Reporter

cbtnews.com

DAILY MORNING E-NEWSLETTER

CBT News Daily Morning E-Newsletter Stay Front And Center With Retail Dealerships Our morning e-newsletter is delivered to more than 118,000 subscribers each day, providing an overview of critical stories for the retail automotive industry and a portal to our website and newscast. It delivers more than 305,000 impressions per month and enables your company to get in front of dealers.

Morning E-Newsletter Rates Per Month LEADERBOARD (706X90)

POSITION

1 MONTH 3 MONTHS 6 MONTHS

Leaderboard $8,650 $8,350 $8,050 Mid Banner $5,550 $5,250 $4,950

Bottom Banner $4,550 $4,250 $3,795 *All rates are net

ASSET SPECIFICATIONS

• Formats accepted: png, jpg, gif* • Supply URL to link asset • Minimum file size is 20k *Looping limited to 3 times

Morning E-Newsletter Stats MID BANNER(706X90)

118,564 13%

NUMBER OF RETAIL AUTOMOTIVE PROFESSIONALS RECEIVING THE MORNING E-NEWSLETTER EVERY BUSINESS DAY BOTTOM BANNER (706X90)

15,413

AVERAGE NUMBER OF OPENS

339,086

AVERAGE OPEN RATE

13.78

$

AVERAGE CPM

NUMBER OF MONTHLY IMPRESSIONS

cbtnews.com

POWER LUNCH E-NEWSLETTER

CBT News Daily Power Lunch E-Newsletter Keeping Dealership Professionals Informed Throughout The Day A Power Lunch e-newsletter reaches more than 118,000 retail automotive professionals as they balance busy work afternoons with the need to stay informed. It delivers more than 300,000 impressions per month and helps your company stay constantly front and center before dealers.

LEADERBOARD (706X90)

Power Lunch E-Newsletter Rates Per Month

POSITION

1 MONTH 3 MONTHS 6 MONTHS

Leaderboard $8,650 $8,350 $8,050 Mid Banner $5,550 $5,250 $4,950

Bottom Banner $4,550 $4,250 $3,795 *All rates are net

MID BANNER(706X90)

ASSET SPECIFICATIONS

• Formats accepted: png, jpg, gif* • Supply URL to link asset • Minimum file size is 20k *Looping limited to 3 times

Power Lunch E-Newsletter Stats

116,896 12%

NUMBER OF RETAIL AUTOMOTIVE PROFESSIONALS RECEIVING THE POWER LUNCH E-NEWSLETTER EVERY BUSINESS DAY

14,028

AVERAGE NUMBER OF DAILY OPENS

308,616 BOTTOM BANNER (706X90)

AVERAGE OPEN RATE

17.78

$

AVERAGE CPM RATE NUMBER OF MONTHLY IMPRESSIONS

cbtnews.com

DEDICATED E-BLAST

CBT News Dedicated E-Blast Include Your Marketing Message With Our Targeted Dealer Content Only four (4) dedicated newsletters are sent each month that each reach more than 118,000 retail automotive professionals. By sponsoring one of them, position your company’s advertising message or white paper to our subscribers. Nobody reaches more new car dealerships than CBT News.

E-Blast Rate: $9,950 *All rates are net

CBT News Dedicated E-Blast Stats

118,564 13%

NUMBER OF RETAIL AUTOMOTIVE PROFESSIONALS RECEIVING THE CBT NEWS DEDICATED

14,228

AVERAGE OPEN RATE PER E-BLAST

ASSET SPECIFICATIONS

• Size: 600x900 px • Resolution: 72 dpi • Color: RGB • File Types Accepted: .html & .png

AVERAGE NUMBER OF OPENS PER E-BLAST

cbtnews.com

WEEKLY SHOWS

CBT Automotive Network Shows Giving All Dealership Departments Practical Guidance To Succeed Apart from our daily newscast, CBT Automotive Network’s website offers weekly shows with insights from industry experts.

SO

LD

SO

LD

Auto Marketing Now

Weekly Tune-Up

Kain & Co.

Hosted by Brian Pasch, the foremost authority in retail automotive marketing, Auto Marketing Now examines trends and best practices in the evolving arenas of digital and traditional dealership advertising.

Jeff Cowan, a leader in training dealership service advisors, hosts Weekly Tune-Up, a show dedicated to helping managers of fixedoperations departments improve their ROI and customer satisfaction.

Former dealer and top consultant David Kain inteviews dealers and managers from topperforming dealerships. Kain & Co. gives peer experiences and from-the-trenches guidance for dealerships to drive both sales and profits.

Saturday Morning Sales Meeting

SO

LD

F&I Today

Straight Talk

F&I Today takes a critical look at the most important trends and events affecting F&I departments and leads finance managers to top profitability and compliance.

Hosted by David Lewis, one of the mostrespected sales trainers in the country, Straight Talk focuses on helping dealership management improve the quality and effectiveness of their team’s selling performance.

On the Mark

The Tom Stuker Show

Mark Tewart is a recognized automotive industry expert who specializes in sales, management and F&I training and speaking along with dealership operations consulting. Mark Tewart has over 3 decades of successful automotive experience.

Saturday Morning Sales Meeting is the perfect start to the weekend at the dealership. Featuring insights from the nation’s top sales trainers, it provides the motivation and inspiration needed to make the week’s busiest sales day successful.

Progressive Retail Cory Mosley defines the term Progressive Retail to be “moving forward, advancing;favoring new ideas, policies, or methods in the retail industry with the goal to gain a competitive edge and exceed consumer expectations.

Sponsorship Rates: $9,950 for 1 month I $9,450/month for 3 months

*All rates are net

cbtnews.com

WEBSITE

CBT Automotive Network Website Capture The Attention Of Dealership Professionals On The Industry’s Official News Source

2016 Website Advertisement Rates: LEADERBOARD (728X90)

POSITION

1 MONTH 3 MONTHS 6 MONTHS

Leaderboard $12,250 $11,225 $9,950 TOP SIDEBAR BANNER (300X250)

Top Sidebar Banner $11,250 $10,225 $9,700 Newscast Banner $10,250 $9,750 $8,500 Sidebar Banner $9,250 $8,450 $7,500 Newscast Pre-rolls $15,225 $14,500

SIDEBAR BANNER #1 (300X250)

Video Article Pre-rolls $9,975 $9,500 Web Wraps $7,450/wk

NEWSCAST BANNER (706X90)

*All rates are net

➤ Also available Call for rates

• • • •

Takeover pages NADA special sponsorship Push-down leaderboards Pop-overs

ASSET SPECIFICATIONS

• Formats accepted: png, jpg, gif*, mov**, mp4** *Looping limited to 3 times **Videos 1920 x 1080, H.264 mpeg-4

• • • •

Quicktime code Supply URL to link asset Minimum file size 20k User-initiated sound only

CBTnews.com Stats

4,455 3.2 149,261 AVERAGE DAILY VISITS

AVERAGE PAGE VIEWS

AVERAGE MONTHLY VISITS

477,635 AVERAGE MONTHLY IMPRESSIONS

cbtnews.com

DIGITAL MAGAZINE

Car Biz Today Digital Magazine The Virtual Monthly Digital Resource for Dealership Decision Makers The Digital Magazine is sent once a week to over 118,000 CBT News subscribers throughout North America.

2016 Magazine Advertisement Rates

POSITION

Two-page spread

$4,100 $3,278 $3,170 $3,000

Inside Front Cover

$2,860 $2,598 $2,370 $2,200

Cover Strip

$2,860 $2,478 $1,930 $1,700

Back Cover $2,900 $2,718 $2,570 $2,480

1 MONTH 3 MONTHS 6 MONTHS 12 MONTHS

Page 3

$2,580 $2,518 $2,490 $2,380

Full Page

$2,970 $2,198 $2,110 $1,980

Junior Page

$2,100 $1,900 $1,700 $1,580

Half Page

$1,540 $1,438 $1,290 $1,180

Digital Magazine Sponsorship

$8,990 $8,450 $7,950

Vendor Profile $7,980

POSITION

SIZE

Full Page 10.4375” x 14.5”, 0.125” bleed Half Page 10.4375” x 7.25”, 0.125” bleed

➤ Also available Call for rates: Inserts, gatefolds, wraps

*All rates are net

cbtnews.com

SPECIAL PRODUCTIONS

CBT LIVE Stream Webinars CBT LIVE’s approach has redefined webinars. Imagine a webinar that’s not merely a slide presentation but a live-streamed video, fully engaging, in real time.

We are uniquely equipped to market and produce webinars for a retail automotive audience. We’ll promote your webinar in advance to our subscribers through daily newsblasts, website and newscasts. We’ll produce your webinar live from our Atlanta studios in an innovative format that includes a three-camera HD video of your presenter, along with a CBT News Anchor.

Unity Works

Force Marketing

Make My Deal

CBT Webinar Rates: Video Webinar: $9,950 Standard Webinar: $5995 *All rates are net

cbtnews.com

INTERVIEWS

Notable CBT News Interviews With Retail Automotive Leaders Your Company Can Benefit From Our Reputation And Access John Elway

Roger Penske

Former American football quarterback and current General Manager and Executive Vice President of Football Operations for the Denver Broncos of the National Football League

Jeff Dyke

Executive Vice President Sonic Automotive

Mark Fields

President and Chief Executive Officer of Ford Motor Company

Dale Pollak

Executive Vice President, Cox Automotive Founder, vAuto

Bill Fox

2015 NADA Chairman

John Krafcik

Chief Executive Officer for SelfDriving Car Project at Google Inc.

Nick Saban

Head Football Coach Alabama Crimson Tide

Chairman of the Board and CEO of Penske Automotive Group and Penske Corporation

Jared Rowe

Division President, Media Cox Automotive

Grant Cardone

American entrepreneur, New York Times best-selling author, speaker, and sales expert

Mike Jackson

Sandy Schwartz

Chairman and President/CEO of Autonation

Craig Monaghan

President and Chief Executive Officer Asbury Automotive Group

President Cox Automotive

Joe Verde

Sales Trainer, President of The Verde Group

Advertiser Interviews: A Unique Marketing Vehicle Share Your Company’s Story On A CBT News Newscast Your company’s spokesperson will be interviewed in our Atlanta studios or via Skype.

The segment will air on CBT News newscast, archived on our website and owned by your company for push-out to stakeholders.

Interview Rate: $4,950

cbtnews.com

ADVERTISERS

Join the Best of the Best in the Retail Automotive Industry!

To advertise, contact us at 678.221.2964 | jfitzpatrick@cbtnews.com