CBT News Magazine August 2015

Page 1

CAR BIZ TODAY

CHECK OUT OUR DAILY NEWSCAST ON CBTnews.com

The Official News Source of The Retail Automotive Industry

August 2015

Volume 2, Issue 5

Entire contents ©2015 Car Biz Today. All Rights Reserved.

SPEND MARKETING $$$ WHILE BUYERS

ARE STILL RESEARCHING PHIL SURA

... see PAGE 12

ADVANTAGES FOR DEALERS THAT CHECK JOBS AND INCOME

MARKETING LEED GOLD STATUS

ANGELICA JEFFREYS ... see PAGE 16

RULES FOR SMART HIRES OF SERVICE

ADVISORS DON REED

... see PAGE 18

FRAMEWORK

FOR PICKING A TRAINING VENDOR TOM KUKLA

Michigan’s LaFontaine Automotive Group is succeeding in making its environmental designation another reason for customers to visit and buy. ...see PAGE 6

SELLING CARS AND

F&I PRODUCTS

PRSRT STD US POSTAGE PAID Permit No. 1459 Pewaukee, WI

... see PAGE 28

Company President Maureen LaFontaine and her son, CEO Ryan LaFontaine

MINDING YOUR BDCs CBT NEWS 5 Concourse Parkway Suite 100 Atlanta, GA 30328

Phone centers often encounter the same issues, and dealers must stay alert for them. ... see PAGE 8

Salespeople with the right aptitude can be trained to succeed in both departments. ...see PAGE 26


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