CAR BIZ TODAY
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The Official News Source of The Retail Automotive Industry
August 2015
Volume 2, Issue 5
Entire contents ©2015 Car Biz Today. All Rights Reserved.
SPEND MARKETING $$$ WHILE BUYERS
ARE STILL RESEARCHING PHIL SURA
... see PAGE 12
ADVANTAGES FOR DEALERS THAT CHECK JOBS AND INCOME
MARKETING LEED GOLD STATUS
ANGELICA JEFFREYS ... see PAGE 16
RULES FOR SMART HIRES OF SERVICE
ADVISORS DON REED
... see PAGE 18
FRAMEWORK
FOR PICKING A TRAINING VENDOR TOM KUKLA
Michigan’s LaFontaine Automotive Group is succeeding in making its environmental designation another reason for customers to visit and buy. ...see PAGE 6
SELLING CARS AND
F&I PRODUCTS
PRSRT STD US POSTAGE PAID Permit No. 1459 Pewaukee, WI
... see PAGE 28
Company President Maureen LaFontaine and her son, CEO Ryan LaFontaine
MINDING YOUR BDCs CBT NEWS 5 Concourse Parkway Suite 100 Atlanta, GA 30328
Phone centers often encounter the same issues, and dealers must stay alert for them. ... see PAGE 8
Salespeople with the right aptitude can be trained to succeed in both departments. ...see PAGE 26