CBT Magazine January/Feb 2014

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CAR BIZ TODAY THE CUSTOMER EXPERIENCE IS YOUR MOMENT OF VALIDATION DAVID KAIN

CBTNews.com

JANUARY/FEBRUARY 2014

pg. 26

PREMIERE ISSUE

Entire contents ©2014 Car Biz Today. All Rights Reserved.

LEADING YOUR TEAM TO SUCCESS

IN 2014 Dave Anderson, president of Learn to Lead®, an international sales and leadership training and consulting company, tells you how to prepare your sales and management staff for the year ahead. His step by step approach is based on real world experiences. Dave is a frequent guest on CBTNews.com where his training videos are among the highest viewed by dealers and personnel. EPage

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Dave Anderson

CBT NEWS.COM LAUNCHES CAR BIZ TODAY MAGAZINE DEALERS NOW HAVE THEIR OWN NEWS NETWORK With the launch of CBTNews.com, the nation’s dealer community gained a new venue for news, information and education. Featuring a daily newscast, in-depth interviews with industry leaders and a host of tools for helping dealers run their dealerships better, the site is quickly becoming the leading news source for the retail automotive industry. CBT News just celebrated a year with the website and newscast, so producing a print publication was the next logical step in the building of what founder Jim Fitzpatrick calls a unified source geared to the needs and challenges facing today’s auto dealer. “During our first year the reception has been outstanding,” he explains. “Everybody wants to be on it or view it, depending

whether they’re a vender or a dealer.” Auto industry veteran Fitzpatrick, who was himself a dealer, brings an insider’s understanding of the auto sales business to this new platform. His tenure in the business includes AutoNation, JM&A Group and Southeast Toyota Distributors. He founded Force Marketing and Fitzpatrick Advertising to provide at full range of TV, radio, outdoor, and print advertising, as well as turnkey marketing and digital services. ECont. on Page 18

INSIDE CAR BIZ TODAY

CHANGING OF THE GUARD AT NADA David Westcott Ends His Chairmanship This Month As Alabama Dealer Forrest McConnell III Takes The Reins Forrest McConnell III

David Westcott

GRANT CARDONE’S

5 THE

STEP SALES PROCESS

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