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DON’T MISS THE PREMIERE AUTOMOTIVE EVENT OF 2016 FEBRUARY 9-11, 2016 | OMNI HOTEL AT CNN CENTER | ATLANTA

LEADERSHIP ▪ MANAGEMENT ▪

TECHNOLOGY ▪

MARKETING

Register now. Seating is Limited!

• Over 65 powerful master classes and thought-provoking panel discussions addressing every aspect of retail auto motive • Keynote presentations by Nick Saban, Patrick Lencioni, Marcus Lemonis, Jason Dorsey, and others on business and team management • Three days of networking with industry leaders and colleagues • An opportunity to meet in the exhibit hall with the top vendors and service providers in the retail automotive industry • Three packed days of take-aways to improve your dealership operations, employee relations and increase sales

Register today at CBTConferenceandExpo.com

A Big Thank You to our Conference Sponsors & Exhibitors

Looking for exposure at the show? We still have plenty of opportunities available.

View a copy of our sponsorship prospectus online at CBTConferenceandExpo.com or contact Karen Locadia at klocadia@CBTnews.com | 678-221-2977. Karen can customize a package based on your objectives and budget.

Register today at CBTConferenceandExpo.com

AGENDA Day One | Tuesday, February 9 7:00am-6:00pm

Registration

7:00am-8:15am

Breakfast

8:15am-10:15am

General Session/

Keynote Speech

Jason Dorsey

Millennial Guru

“Insider Secrets for

Selling to Gen Y:

Strategies to Get Us to

Buy Now”

10:15am-10:45am

Coffee Break

10:45am-12:00pm

Panel Discussions

12:00pm-1:15pm

Lunch Break

1:30pm-2:20pm

Breakout Sessions

2:35pm-3:25pm

Breakout Sessions

3:25pm-4:00pm

Coffee Break

5:00pm-6:30pm

Networking Cocktail Hour

Register today at CBTConferenceandExpo.com

AGENDA Day Two | Wednesday, February 10 7:00am-6:00pm Registration 7:00am-8:45am Breakfast 8:45am-10:15am General Session/Keynote Speech

Patrick Lencioni

Best Selling Author “How to Keep Your Best People” 10:15am-10:45am Coffee Break 10:45am-12:00pm Panel Discussions 12:00pm-1:15pm Lunch Break 1:30pm-2:20pm Breakout Sessions 2:35pm-3:25pm Breakout Sessions 3:25pm-4:00pm Coffee Break 4:00pm-4:50pm Breakout Sessions 5:00pm-6:30pm Networking Cocktail Hour

Day Three | Thursday, February 11 7:00am-6:00pm Registration 7:00am-9:00am Breakfast 9:00am-10:15am General Session/

Keynote Speech

Nick Saban

University of Alabama Head Football Coach “How to Build and Motivate a Winning Team” 10:15am-10:45am Coffee Break 10:45am-12:00pm Panel Discussions 12:00pm-1:15pm Lunch Break 1:30pm-2:20pm Breakout Sessions 2:20pm-3:00pm Coffee Break 3:00pm-4:30pm General Session/Keynote Speech

Marcus Lemonis

Star of CNBC’s “The Profit” “Winning in Business”

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KEYNOTE SPEAKERS NICK SABAN Head Football Coach, Alabama Crimson Tide

“How to Build and Motivate a Winning Team” After leading the University of Alabama Crimson Tide to victory in the 2013 BCS National Championship over the University of Notre Dame, Head Coach Nick Saban cemented his status as one of the greatest coaches of all-time in any sport, not just College Football. The following season Saban led the Tide to the #1 national ranking and the first ever College Football Playoff. By winning three titles in four years, Saban has accomplished a feat that few thought possible in the current BCS Championship system. Along with his 2003 BCS National Championship coaching LSU, Saban was the first coach in college football history to win national championships with two different schools. In addition to his four National Championships, Saban has earned two AP National Coach of the Year awards (’03,’08), the 2003 Bear Bryant Award, and three SEC Coach of the Year awards (’03,’08,’09) among many other accolades. Previously named

by Forbes Magazine “The Most Powerful Coach in Sports” and NFL.com’s “Best Head Coach in College Football,” the legend of Saban continues to grow.

PAT R I C K L E N C I O N I N e w Yo r k T i m e s Bestselling Author

“How to Keep Your Best People” Patrick Lencioni is founder and president of The Table Group, Inc., a specialized management-consulting firm focused on organizational health. He has been described by The One-Minute Manager’s Ken Blanchard as “fast defining the next generation of leadership thinkers.”

Lencioni is the author of nine best-selling books with nearly 3 million copies sold. After several years in print, his book The Five Dysfunctions of a Team continues to be a fixture on national best-seller lists. The Three Signs of a Miserable Job, became an instant best-seller in the Wall Street Journal, New York Times and BusinessWeek. His latest work, Getting Naked, was released in February 2010.

The Wall Street Journal has named Lencioni one of the most in-demand business speakers. And he has been a keynote speaker on the same ticket with George Bush Sr., Jack Welch, Rudy Guiliani, and General Colin Powell.

Register today at CBTConferenceandExpo.com

KEYNOTE SPEAKERS MARCUS LEMONIS Star of NBC’s, “The Profit”

“Winning in Business” Many know him as the “business turnaround king” and host of CNBC’s prime time reality series The Profit, but his rise to stardom is no Hollywood construction. Lemonis’ notoriety has been established by his tenacity, shrewdness and determination. His biggest success is as the chairman and CEO of Camping World, the nation’s largest RV and outdoor retailer, and Good Sam, the world’s largest RV owner’s organization.

While some may rest on their laurels with such a résumé, Lemonis’ unique vision and large ambition keep him looking forward.

On The Profit, he lends his expertise while using his famous “three Ps” principle (People, Process, and Product) to assist struggling businesses around the country from a variety of industries. He continues his quest to help small businesses when The Profit airs on Tuesdays at 10pm ET/PT on CNBC.

JASON DORSEY Millennial Expert

“Insider Secrets for Selling to Gen Y” Jason Dorseyis The Gen Y Guy®. He has been featured in The New York Times, on 60 Minutes, 20/20, The Today Show and dozens more. His gift is solving tough generational challenges for companies and leaders.

Jason wrote his first bestselling book at age 18 and his newest bestseller is Y-Size Your Business. Millennials Researcher Jason is Chief Strategy Officer at The Center for Generational Kinetics.

Jason won the Austin Under 40 Entrepreneur of the Year Award at age 25— one of the youngest winners ever. He now serves as a board member for venture-backed and emerging technology companies.

Register today at CBTConferenceandExpo.com

PANEL DISCUSSIONS Day One | Marketing to Today’s Consumer The evolution of the Internet has given rise to numerous new marketing strategies across search, display, social, video, content and email marketing channels.

With so many paths to reach in-market consumers, how should dealers prioritize their marketing investments? Once marketing decisions are made, what metrics should dealers be inspecting to measure their success and ROI? Brian Pasch will be hosting this panel discussion comprised of industry leaders to tackle these and other questions. What will the future look like as we fully embrace multi-channel marketing to sell more cars in a digital age? Attendees will get the insights they need to direct their dealership’s marketing strategies in 2016!

Moderator

BRIAN PASCH

CEO/Founder PCG Companies

JARED ROWE

Div. President, Media Cox Automotive

RACHEL RICHARDS VP, CMO Sonic Automotive

JOHN FITZPATRICK President & CEO Force Marketing

Day Two | The Future of the Pre-Owned Market

Moderator

JIM FITZPATRICK

CEO/Founder CBT Automotive Network

In this panel discussion moderated by Jim Fitzpatrick, industry heavy-weights Larry Dorfman, Dale Pollak, Stuart Bailey and Jeremy Anspach reveal secrets to Driving Stronger Profits From Your Pre-Owned Department. Topics discussed will include: Best Practices for large and small auto groups, Certified Pre-Owned Sales, Inventory Management within your used car department; what it takes to establish a true 30 day turn and Marketing Solutions for winning the customer online as well as on the lot.

LARRY DORFMAN CEO & Chairman EasyCare

DALE POLLAK Founder vAuto

STUART BAILEY

VP of Marketing Asbury Automotive

JEREMY ANSPACH CEO/Co-Founder PureCars

Register today at CBTConferenceandExpo.com

PANEL DISCUSSIONS Day Three | Driven to Delight Join Harry Hynecamp from Mercedes-Benz and Joseph A. Michelli, author of the best selling book DRIVEN TO DELIGHT as they share the greatest customer-driven insights behind one of the most iconic brand names in the world: Mercedes-Benz USA. Moderated by Jim Fitzpatrick, this in-depth conversation reveals how Mercedes activated people, improved processes, deployed technology and launched a multi-year program to elevate their customer experience and emotionally engage their customers—even though their product was already “best in class.”

Moderator

JIM FITZPATRICK

CEO/Founder CBT Automotive Network

Filled with exclusive front-seat insights, eye-opening testimonials and solid nuts-and-bolts advice for creating your own consumer-aligned road map, this panel discussion will help you retool your strategies, re-ignite your customers and refuel your team for the long haul.

JOSEPH MICHELLI

New York Times #1 Best Seller “Driven to Delight”

HARRY HYNECAMP

GM Customer Experience Mercedes-Benz

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BREAKOUT SESSIONS MIKE ANDERSON

C E O / P a r t n e r, T h e R i k e s s G r o u p “Negotiation Free Selling: It’s Time Has Come”

Learn about the automotive tradition with the Automotive State of the Union & what challenges/ recommendations come with that. Meet your customers expectations & learn common challenges that come along with having the keys to success. This industry is a changing marketplace, rethink “profit” and reduce expenses while increasing sales.

J E R E M Y A N S PA C H

C E O & C o - F o u n d e r, P u r e C a r s “Overcoming Automotive Advertising’s Greatest Deficiencies”

J E F F C O WA N

Found er & CEO, J eff Cowa n ’s Pro Ta lk “Solve the Customer Retention Problem Forever! ”

Learn how solid proven methods can take your Service Customer Retention from the current national average of 40% to above 80% within nine months.

Attendees wil llearn that these easy to understand techniques are even easier to implement. This is a must see meeting if you’d like to get the highest Customer Retention possible for your service department.

M I K E E S P O S I TO

CEO & President, Auto/Mate “How to Create Loyal Customers Without A Customer Loyalty Program”

Through the information overload that has accompanied the digital age, one asset has emerged that puts the odds in our favor: big data. This session will show how data provides powerful intelligence that makes decisions based on probability. Learn why it allows us to analyze, optimize, & amplify all aspects of digital strategy to create the ultimate digital experience.

Dealers spend millions of dollars every year on customer loyalty programs, but you can’t buy loyalty with free oil changes. The fact is, customers will never love your dealership unless your employees love your dealership. The best way to improve customer loyalty is to focus on making your employees happy and creating a great place to work.

DOUGLAS AUSTIN

J O H N F I T Z PAT R I C K

President/Founder, StrategicSource, Inc. “Driving Big Dollars to the Bottom Line”

In this session Doug will identify the largest dealership expense categories that can provide significant savings opportunities to drive enhanced bottom line profitability. Examples from 2015 actual sourcing projects will be utilized, and tools to help the dealership with expense planning will be made available in this session.

CLINT BURNS

CEO, The Next Up “Don’t Let Your Showroom Benefit Others”

As a dealership you spend millions of dollars ensuring your staff, inventory & showroom appeal to buyers who walk through the front door every day, but often it’s just a showroom. Learn a consistent, accountable approach that assures the best customer experience & helps your sales staff prove value, thereby ensuring those internet sales stay where they belong– at your dealership.

MIKE BURGISS

Vice President/GM, MakeMyDeal “Using Digital Retail to Bust the Trust Gap with Your Customers”

Busting the Trust Gap in automotive retail leads to a smoother transition into the dealership, and more satisfied customers. In our session on digital retailing, we will cover a new strategy for authentically connecting online with potential buyers to sell more effectively, achieve higher sales closing ratios, and differentiate your dealership.

CEO & President, Force Marketing “Increase Market Share, Decrease Ad Expense”

Dealers are constantly being told that the future of marketing is data-driven and technology-enabled.

In this session, we’ll talk about why that’s the case, and how dealers can embrace that future right now with the resources at their disposal. With the data available today, dealers should be closing their internet leads at a much higher rate. Why aren’t they?

JIM FLINT

President & Founder, Local Search Group “Car Dog Millionaire: Drive Digital Sales”

“Car Dog Millionaire” covers the auto industry’s leap of faith into the Internet during one of the alltime worst recessions in American History. Jim will break down digital details that continue to keep car dealers ahead of their competitors. With fact-based retail tracking the results lead to sales gains for his clients and more satisfied customers across the country.

GREG GIFFORD

Di rector of S earch & S ocia l, Dea lerOn “Local SEO - Don’t Risk Your Business”

In this fast-paced session, Greg will explain how Local SEO is different from regular SEO, then show why Local SEO applies to car dealerships. Walk through signals that influence local visibility in organic searches and explain exactly how to optimize each signal. Attendees will get a roadmap for SEO for their dealerships in 2016 across every important aspect of organic visibility.

Register today at CBTConferenceandExpo.com

BREAKOUT SESSIONS LEE HARKINS

President & CEO, M5 Management Service, Inc. “The Process of Winning”

Increased profitability and customer retention requires an adherence to a series of disciplines. The #1 challenge a service department has is consistency of process. This workshop will provide a “how to develop” approach to develop the process of winning! We will define the components and the reward for changing the behavior.

D AV I D K A I N

President, Kain Automotive Inc. “Advanced Internet/BDC Success Tactics”

In this session, David Kain, President of Kain Automotive, Inc. will demonstrate 10 Proven Internet / BDC Tactics used by leading dealerships that you can put into play today. No theory, actionable techniques that work and will work right away. David will cover communication skills, professional development of your team and marketing strategies in this session.

CHIP KING

O w n e r & M a n a g i n g P a r t n e r, C a l l R ev u “Driving Revenue: Focus on Your Caller’s Journery”

Your phone is the number one point of contact in volume and influence on your customer’s journey.

You deliver more than 15 out of every 100 sales opportunities entered into your CRM, yet over half of the sales calls are never entered because they can’t be. The focus on the sales call has fallen into the same bucket as training.

Learn how to avoid this and make your dealership’s sales process as effective as it can be!

TIM KINTZ

President, The Kintz Group “How to Lead, Coach and Motivate for Exceptional Results”

Wouldn’t it be great to start every month knowing you have several salespeople who will sell 15+ cars each? Are you finding it challenging to recruit & retain good salespeople? Business has changed – & in today’s competitive market getting & retaining customers is critical to future success. Learn how to turn your team into top producers to dominate your market.

BOB LETTIS

VP of Strategic Alliances & Business Development, 700Credit “Creating Online Web Engagement & Lead Generation Efficiently and Inexpensively”

Understand the online advantages that will drive more leads and create more consumer engagement by utilizing a Web Application tool with PreScreen “Soft Pull” capabilities. Tips to get key consumer auto information without affecting the consumers credit score.

D AV I D L E W I S

President, David Lewis & Associates “Creating Sales & Profits by Understanding Your Customer”

In this session the attendee will get a better understanding of their Customers, why they are so defensive and how to defuse their apprehensive Areas of focus will be on the both the presentation and demonstration, and the negotiations. Today’s customers expect a sales process & get that sales process, change the process and you will change the customers game plan.

P E T E M AC I N N I S

CEO, eLend S ol uti ons “Creating a Connected Buying Experience”

In this session dealers will learn how to leverage new online and in-store technologies to sell more cars faster and enable a streamlined workflow for dealers that reduces risk to profit and customer satisfaction by slashing the ‘deal’ process from hours to minutes.

KIRK MANZO

Director of Training , Assurant Solutions “Leading with Purpose: Why Connection is the Key to Your Success”

Effective teams operate with a high degree of trust.

A leader’s willingness to be “genuine” with their team is a start. This session will provide practical tools and exercises that you can implement immediately when returning to work with your teams.

CORY MOSLEY

Principal, Mosley Automotive “Best Practices Kill Sales Growth”

Best practices represent a normalization of things every dealership might be doing, so in a crowded and competitive marketplace why would that be anyone’s goal? Back-to-basics thinking will suffocate your dealerships growth and hurt profitability. In this session Cory will break down these challenges & lay out a clear path for innovation, separation, and domination in your marketplace.

E R I C N AC H B A H R

C E O , H e l i o n Te c h n o l o g i e s “Invest Now, Save Later: Your I.T. Game Plan”

Get Your Game Plan to making smart technology investments that will save you dollars. In this information-packed session, attendees will learn: How to develop the correct infrastructure, carrier bill analysis and recommendations for continuous up-time, and how to spend smart dollars by learning where you are overspending and how to better invest.

Register today at CBTConferenceandExpo.com

BREAKOUT SESSIONS D AV E PA G E

O w n e r/ D i r e c t o r, D e a l e r e - P r o c e s s “2016 Digital Strategy Playbook Revealed”

The landscape of the auto industry is changing faster than ever, it’s disruptive. Dealers need to deal with newfound strategies on business that involve OEM brand protection, Google, Lotlinx, Facebook etc., while consumers expectations are changing.

How does a dealer get it right? The foundation of a dealers strategy will be challenged in this presentation.

B R I A N PA S C H

F o u n d e r, P C G D i g i t a l M a r k e t i n g “Defining the KPI of Automotive Digital Marketing”

Brian Pasch will present his research on the metrics that dealers should focus on to determine if their online marketing investments are engaging consumers and contributing to an increase in auto sales and service revenue. In this workshop, Brian will help dealers create an action plan to improve marketing performance based on the KPIs introduced in this session.

G L E N N PA S C H

CEO, PCG Digital Marketing “Why Your Training Dollars Are Being Wasted”

ALAN RAM Founder, Alan Ram’s Proactive Training Solutions

“Converting Off the Telephone and Internet Better, Faster, and Smarter! ”

Join Alan Ram as he lays out proven strategies for converting more and higher quality traffic to your showroom floor through the effective utilization of telephone and Internet. Learn the biggest mistakes dealers make when it comes to conversion and how to avoid them, what’s killing many BDC’s & which specific models have proven to be most effective long term & more.

DON REED

C E O , D e a l e r P R O Tr a i n i n g “Six Simple Changes for a Record Year in Fixed Ops”

Want Some Good News?

Shocking Facts about Service Writers: Service Traffic Drivers Are Declining! Learn the changes to turn your service department into an effective and accountable dealership department. These six changes will make for a motivational and successful service department!

JENN REID Sr. Enterprise Channel Partner Manager, Equifax Inc.

“The Role of Credit Report Transparency in the Sales Process”

Maximize your investment for higher employee Performance. Glenn Pasch will share how thousands of training dollars are being wasted each year. He will share a proven system to prepare, deliver and implement training or your team and how to turn that investment into higher performance.

In this session, Equifax will walk you through a credit report, helping you interpret what is shown in the fraud, compliance, public record, inquiry and tradeline sections of the report. Understanding the details in a credit report help you finance more deals.

S COT T P E C H ST E I N

STEVE RICHARDS

VP of Sales “Ready, Set, Text... The Compliant Way! Best Practices for Texting Consumers”

The majority of dealers are already texting their consumers and you should be too. But what most don’t know is how to stay compliant in doing so.

The TCPA released new provisions which could get you in trouble, $1500 per infraction/ $1500 per text. Review how to stay compliant & learn a process that keeps your personnel on track, gets texts to the CRM & best practices.

APRIL RAIN

Marketologist, Digital Rain “Fearless & Contagious Branding”

This session will define the most impactful solutions instituted by both big business and leading dealerships around the country. This is NOT your average collection of tips, but an equal blend of tangible how to’s combined with motivation to execute & elevate a bold branding strategy in 2016. This session provides the knowledge you need to have a fearless & infectious branding strategy.

E a s y C a r e / M o t o r Tr e n d C e r t i f i e d Business Performance Ambassador

“Differentiate or Die: The Art of Communicating Your Value Proposition”

Gain insight into the value propositions of some of the most profitable dealerships. Learn how to develop a low-cost, high-perceived value package that resonates with customers. More importantly, learn the key to helping your sales team communicate the value proposition to every customer walking through your door.

JASEN RICE

Owner, Lotpop, Inc. “5 Processes to Improve Gross & Volume for you Used Car Operation”

5 controllable, key processes that are essential for every used car manager to get inventory turning and get both gross and profit. Leave with 5 easy-to-implement processes that a used car manager has the most control over to make the biggest difference in their used car operation, increasing dealership’s bottom line & with fewer missed opportunities for better profit.

Register today at CBTConferenceandExpo.com

BREAKOUT SESSIONS TO M ST U K E R

P r e s i d e n t o f S t u c k e r Tr a i n i n g “Sell 20 Cars a Month on 10 Quality Conversations a Day”

In this session, quality conversations will be defined and the exact word tracks to master outbound calling through a soft cell method will be provided. Attendees will takeaway scripts and selling techniques to maximize household prospects and master the art of the referral. A specific formula of database management combined with these techniques guarantees that any sales person can sell.

PHIL SURA

VP o f S a l es , Un i ty Wo rk s “Developing a Video Strategy to Drive Results”

Video is one of the hottest opportunities for retailers but where should you invest your time and energy when developing a video plan? YouTube is the second largest search engine—How can you leverage this to sell cars? Can video help your service department? Attend this session to get the answers and a plan for developing a video strategy for your dealership.

M A R K T E WA R T

S a l e s & M o t i v a t i o n a l Tr a i n e r “Death of the Traditional Dealership & Salesperson”

In this session Mark will give you the critical question all leaders will have to ask and answer to be successful. Mark will share changes you can make in the “Road to the sale” to match today’s marketplace.

Attendees will learn the top do’s and don’ts in leadership and sales to increase productivity and sales.

GARY TUCKER

CEO, DealerRater “Building Trust With Car Shoppers to Fuel Dealership Growth ”

This session will explain how Product, Price, Place and Person work in the sales funnel for dealership success. negative review (can you convert a negative experience into a loyal customer?) and the importance of the salesperson in building trust for the dealership, generating continued business for the sales department and the service lane.

ALEXI VENNERI

CEO, Digital Air Strike “Social is the New Search: How to Dominate the Networks”

Car buyers and service customers are increasingly relying on the social networks to find and research dealerships. Digital Air Strike’s co-founder/CEO Alexi Venneri will show real examples of how dealers are using social media and review sites to increase leads and sell more.

JOE WEBB

Founder & President, DealerKnows “What is Your Digital Aptitude?”

Prepare to be tested. Much the same way customers are analyzing your dealership, you need to inspect where you are succeeding and failing both and through your dealership’s management efforts. In this interactive session, attendees will be given a live test that will grade them on their digital aptitude, policies, and management store structure, and personnel.

BILL WITTENMYER

P a r t n e r, E L E A D 1 O N E “MISSED PROFITS: Closing the Gap Between Sales & Service”

Fixed Operations is the heart of net profits for a dealership, and if your sales strategy does not include a targeted focus on the service department, then you are missing additional sales and market share. Join Bill Wittenmyer as he discusses how dealers can use advanced technology and multi-channel engagement that reaches every consumer’s touchpoint.

AARON WIRTZ

The Unforgettable Pitchman, Super Car Guys “Quantifiably Explosive Used Car Marketing”

Looking to send your used car sales into overdrive?

Learn the advertising secrets that took Super Car Guys from one store with double-digit monthly sales to a multiple location powerhouse with triple digit sales at each store. Get tips on effective marketing mix, developing the courage to move against the herd, & learn what digital marketing vendors aren’t telling you about video.

Have you registered yet?

• Over 65 powerful master classes and thought-provoking panel discussions addressing every aspect of retail auto motive • Three days of networking with industry leaders and colleagues • An opportunity to meet in the exhibit hall with the top vendors and service providers in the retail automotive industry • Three packed days of take-aways to improve your dealership operations, employee relations and increase sales

Register today at CBTConferenceandExpo.com

EXHIBIT HALL

FOOD DealerPRO Training/ The Kintz Group

Digital Air Strike

115

Hireology

GWC Warranty

215

314

The Next Up

Dealer e-Process

110

104

415 EasyCare

114

CallRevu

ELEAD1ONE

109

DealerRater PCG Companies

103

204

AutoAlert

202 Byrider CarGurus J.D. Franchising

101

200

Conversica

309

209

eLend Solutions

409

Cox Automotive AutoTrader NextGear Haystak MakeMyDeal Kelley Blue Book Manheim vAuto

201

NCM Assoc

405

CBT STAGE

Alan Ram's Proactive Training Solutions

504 Jeff

PureCars Cowan’s

403 Equifax

401

ProTalk

502

DealerSocket

500

Friendemic

100

Hotel Permanent Furniture

REGISTRATION

Register today at CBTConferenceandExpo.com

EXHIBIT HALL Alan Ram’s Proactive Training Solutions Booth 504 Alan Ram’s Proactive Training Solutions provides dealerships, dealer groups, manufacturers, & individual users with automotive phone training, management training, Internet training, BDC training, sales training, and more.

AutoAlert Booth 202 AutoAlert is the automotive industry’s leading data-mining and lead generation platform helping dealerships identify high-quality leads, increase volume of retail trade-ins, and improve customer retention.

AutoTrader Booth 201 Autotrader is the only website with more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners.

CallRevu Booth 110 CallRevu is the pioneer of call monitoring technology for the automotive industry. Today, they are the only full service call management provider that monitors and collects data from 100% of variable and fixed operations calls.

CarGurus Booth 101 CarGurus is a leading car shopping website that helps millions of shoppers search local listings and find great deals from great dealers.

Conversica Booth 209 Conversica is the leading provider of lead engagement software for marketing, inside sales and sales organizations.

Covideo

Digital Air Strike

Booth 309

Booth 115

Covideo® powered by EasyCare®, is a leading innovator of video email communications. Covideo is currently spearheading the digital communications revolution for dealerships with customizable video email services.

Digital Air Strike™ is the leading automotive experience management company with the most comprehensive software & managed service platform for dealership social media and digital marketing.

Cox Automotive

EasyCare

Booth 201 Cox Automotive is a leading provider of products and services that span the automotive ecosystem worldwide.

Booth 309 Since 1984, EasyCare has set the standards in automotive benefits created to enhance your vehicle buying and ownership experience.

ELEAD1ONE

Dealer e-Process

Booth 415

Booth 104 Dealer e-Process is a full service automotive website provider with large dealer groups across the United States & Canada.

The most intelligent and intuitive dealership software available in the automotive market, helping dealers achieve increased sales, profit & communications & customer experience.

eLend Solutions

DealerPRO Training

Booth 409

Booth 114 DealerPro’s exclusive Performance Driven Training builds your people into the nation’s top customer retention specialists, with DealerPro training, you get MAXIMUM RESULTS from all your people.

A finance tech company whose platform improves sales and finance workflow without competing with other dealer product & service providers.

Equifax

DealerRater Booth 204 DealerRater is the global standard for car dealership reviews and research — and more than 14 million consumers are exposed to our reviewers’ content every month.

Booth 401 Equifax deliveres helpful customer insights from detailed data, advanced analytics, state- of-the-industry solutions, & leading technology solutions.

Friendemic

DealerSocket

Booth 100

Booth 500 DealerSocket makes it simple for automotive dealerships to manage opportunities and create processes through one automotive platform.

Providing social media & online repuatation engagement services for hundreds of clients across the globe. They’re fluent in hashtags, put the contagious in viral, and set the standard for social ROI.

Register today at CBTConferenceandExpo.com

EXHIBIT HALL GWC Warranty

The Kintz Group

The Next Up

Booth 314

Booth 114

Booth 109

The largest, best-inclass provider of used vehicle GWC provides its dealer partners with service, products, training & technology to succeed.

Haystak Digital Marketing Booth 201 Haystak Digital Marketing is a world leader in automotive SEM and automotive PPC.

Hireology Booth 215 Helps dealerships streamline their hiring processes, resulting in smarter hiring, assembling better teams, and stronger company performance.

J.D. Byrider Booth 200 America’s fastest growing used car & finance franchise opportunity. One of the highest return on investment franchises in America with their top 25% dealerships earning $1,242,947 net income annually.

Jeff Cowan’s ProTalk Booth 502 Jeff Cowan’s ProTalk is North America’s #1 Service Department Sales Training.

Kelley Blue Book Booth 201 Kelley Blue Book is an Irvine, California-based vehicle valuation and automotive research company that is recognized by both consumers and the automotive industry.

The Kintz Group provides innovative training, customized to your dealership that elevates your market share, customer satisfaction and profits. We are your training partner for long term success.

The Next Up is a retail sales process driven by cloud technology that allows sales staff to be efficient and effective, meanwhile enhancing the customer experience, providing vital showroom analytics, and accountability.

MakeMyDeal

PCG Companies

Booth 201 MakeMyDeal provides a better way to purchase your next car online. We offer a stress-free environment to negotiate the best terms on your deal.

Booth 103 PCG understands the changing digital landscape & is always working to provide unique solutions for consulting, in-depth training, digital marketing, or any combination of our services. Reach new heights with the help of PCG Companies!

PureCars

Manheim

Booth 403

Booth 201 Manheim is transforming the wholesale vehicle buying and selling experience through investments in technology and innovative products and services.

PureCars is the market leading digital advertising solution that understands the car business. PureCars’ platform is customized for the automotive industry to serve the most relevant & dynamic ads across paid search, display, and retargeting.

Motor Trend Certified Booth 309 Motor Trend Certified leads the automobile industry with automotive benefits specifically created to enhance a consumer’s vehicle buying and ownership experience.

vAuto Booth 201 vAuto’s new car software is the only way to say goodbye to pricing guesswork, stocking uncertainty and unnecessary margin concessions — for good.

NCM Booth 405 The Originator of the Automotive 20 Group peer collaboration process. NCM Associates grew up in the automotive retail business, helping thousands of new and pre-owned auto dealers enhance their profitability

NextGear Capital Booth 201 NextGear Capital is the industry’s leading comprehensive provider of lending products for vehicle dealers and auctions.

DealerRater to Announce the 2016 Dealer of the Year Award Winners DealerRater looks forward to announcing the Dealer of the Year 2016 Award Winners at the CBT Conference & Expo during lunch on Wednesday February 10, 2016 at 12:00 – 1:15 PM in the Expo Hall. DealerRater’s Dealer of the Year Award Program recognizes a select number of car dealerships throughout the United States and Canada for outstanding customer satisfaction as expressed through customers’ online reviews posted on DealerRater. Best of luck dealers!

Register today at CBTConferenceandExpo.com

HOTEL/TRAVEL

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FAQs What is the CBT Automotive Sales, Service and Marketing Conference & Expo?

The CBT Automotive Sales, Service and Marketing Conference & Expo addresses every area of the retail automotive industry. In addition to sales, service and marketing, this event will also address the latest trends, best practices and training in leadership, F&I, management, BDC, digital and social marketing, Pre-owned and more.

Nationally recognized keynote speakers and the automotive industry’s top thought leaders will come together to present over 65 dynamic general and breakout sessions as well as thought-provoking panel discussions in what will be 2016’s most comprehensive and information-packed automotive event.

When and where is the conference & expo?

When: Day 1: Tuesday, February 9, 2016 | 7:00am – 6:30pm (EST) Day 2: Wednesday, February 10, 2016 | 7:00am – 6:30pm (EST) Day 3: Thursday, February 11, 2016 | 7:00am – 3:00pm (EST)

Where: Omni Hotel at CNN Center 100 CNN Center Atlanta, GA 30303

Who should attend this conference and expo?

Dealers | General Managers | Sales Managers | New Car Sales Managers | Used Car Sales Managers New & Used Salespeople | F&I Managers | Marketing Directors | Service Managers | BDC Managers Collision Center Managers | Comptrollers | Internet Managers | OEM Representatives Advertising Agency Personnel | Allied Industry Professionals | And more!

How do I register to attend?

You can register online here at cbtconferenceandexpo.com. If you have any questions or need assistance, please call Bridget Fitzpatrick at 678.221.2961 or email her bfitzpatrick@cbtnews.com.

How much does it cost to attend?

Regular Rates (December 19, 2015 – February 5, 2016) $895 – Dealership $895 – OEM $1,695 – Allied Industry

On-Site Rates (February 6 – 11, 2016) $995 – Dealership $995 – OEM $1,995 – Allied Industry

What is the dress code for this event?

Business Casual

Register today at CBTConferenceandExpo.com

FAQs What is included with registration?

▪ Full-access pass to all keynote presentations, breakout sessions, panel discussions, and exhibit hall ▪ Breakfast Buffet included daily ▪ Gourmet Lunch Buffet included daily ▪ All-inclusive Networking Cocktail Hour on Tuesday and Wednesday ▪ Refreshments between sessions ▪ CBT Automotive Conference & Expo Dealer Attendee Bag including products from vendors ▪ Complimentary Wifi all three days

Where can I make hotel reservations?

The 2016 CBT Automotive Conference & Expo will be held at the Omni Hotel at CNN Center in Atlanta. Visit CBTConferenceandExpo.com for our direct hotel link.

When is on-site registration and badge pickup at the event?

Registration Desk Hours are Monday 8:00am-5:00pm, Tuesday and Wednesday 7:00am-6:30pm, and Thursday 7:00am-3:00pm

When is the exhibit hall open to attendees?

The exhibit hall will be open to attendess on Tuesday 10:15am-6:30pm, Wednesday 7:00am-6:30pm, and Thursday 7:00am-4:00pm

I’d like to become an exhibitor and/or sponsor, what do I do?

The exhibit hall space has been sold out, but there are still some great sponsorship opportunities available.

Contact Karen Locadia at 678.221.2977 or klocadia@cbtnews.com to reserve yours today.

I have a question that isn’t on here; who can I contact?

Karen Locadia at 678.221.2977 or klocadia@cbtnews.com

Register today at CBTConferenceandExpo.com

OVER 65 BREAKOUT SESSIONS

BUILD A

WINNING TEAM

in 2016 with

COACH NICK SABAN

“How to Recruit, Build and Motivate a Winning Team” Inspire confidence, loyalty and hard work with key LEADERSHIP lessons from Nick Saban, Patrick Lencioni and many others.

Gain valuable MANAGEMENT skills to “Win in Business” with Marcus Lemonis and panel discussions from industry trailblazers.

Learn innovative and groundbreaking solutions to advance TECHNOLOGY and efficiency in your dealership with dedicated sessions from leading experts.

Accelerate your MARKETING efforts and stand out from the crowd with insider secrets from Jason Dorsey and proven digital techniques and tools from the best in the business.

FEBRUARY 9-11, 2016 | OMNI HOTEL | ATLANTA

C BTCO NFER E N CE A N D E XP O.COM D on ’t Wait. Seating is Limited !