Service Drive Today | March 2016

Page 1

Visit us at NADA 2016 - booth #1683C with Force Marketing

MARCH 2016

VOLUME 2, ISSUE 3

a CBT Automotive Network publication

POSITIVE PROCESSES

FOR CHALLENGING EMPLOYEES JOHN FAIRCHILD

Check out our daily newscast on servicedrivetoday.com

DRIVE CUSTOMER UNDERSTANDING

Service Techs cement customer relationships by educating on technology... see PAGE 16

… see PAGE 10

3 MYTHS BUSTED

EARN CUSTOMER LOYALTY JIM ROCHE … see PAGE 7

POSITIVE EFFECTS

OF OPEN COMMUNICATION PERFORMANCE REVIEWS BRENDA STANG … see PAGE 18

CBT CONFERENCE & EXPO

A recap of the automotive conference experience in Atlanta

CBT Automotive Network 5 Concourse Parkway Suite 2410 Atlanta, GA 30328

... see PAGE 12

KEEP YOUR SERVICE PROFITS

Find out why 92% of customers leave the dealership and what you can do to keep the profits ... see PAGE 22

Check out our daily newscast and magazine archives at servicedrivetoday.com


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