Visit us at NADA 2016 - booth #1683C with Force Marketing
MARCH 2016
VOLUME 2, ISSUE 3
a CBT Automotive Network publication
POSITIVE PROCESSES
FOR CHALLENGING EMPLOYEES JOHN FAIRCHILD
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DRIVE CUSTOMER UNDERSTANDING
Service Techs cement customer relationships by educating on technology... see PAGE 16
… see PAGE 10
3 MYTHS BUSTED
EARN CUSTOMER LOYALTY JIM ROCHE … see PAGE 7
POSITIVE EFFECTS
OF OPEN COMMUNICATION PERFORMANCE REVIEWS BRENDA STANG … see PAGE 18
CBT CONFERENCE & EXPO
A recap of the automotive conference experience in Atlanta
CBT Automotive Network 5 Concourse Parkway Suite 2410 Atlanta, GA 30328
... see PAGE 12
KEEP YOUR SERVICE PROFITS
Find out why 92% of customers leave the dealership and what you can do to keep the profits ... see PAGE 22
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