General MARKETING
• Arranged for professional photography, including aerial and twilight
• Created professionally produced property tour slideshow
• Entered the property into the MLS
• Promoted your property to my network of fellow REALTORS® during our weekly sales meeting
Your property deserves excellent representation.
Email MARKETING
• Created a “Just Listed” announcement eBlast and sent it to my exclusive list of personal and professional contacts
• Included the property in The Update for four weeks, the Coldwell Banker ® weekly eBlast that notifies real estate professionals at our company and all of the top real estate companies in your area that your home has come on the market
• Included the property as a “National Spotlight” in The Update for four weeks, the Coldwell Banker weekly eBlast reaching over 3.2M real estate professionals at Coldwell Banker and top real estate companies throughout the country
Email marketing is targeted to connect effectively with buyers, agents and their networks.
Local Spotlight
National Spotlight
Print MARKETING
• Targeted Silver Envelope Mailer, with visuals –Distributed a trifold neighborhood announcement to 100 of your surrounding neighbors
• Professional Brochures – Created a high-end professional property brochure for display during property tours and open houses
• Distributed a professional Just Listed neighborhood announcement
Online and Social Media MARKETING
• Posted your property on our company websites, ColdwellBankerHomes.com, coldwellbanker.com and coldwellbankerluxury.com
• Syndicated your property to the real estate industry’s most-visited websites, as well as more than 50 of the world’s most exclusive and high-performance real estate websites
• Created a premium customized property website with a custom domain
Online and Social Media MARKETING
• Marketed your home with a targeted ad on Facebook, Instagram and several websites for three months, reaching over 50k home buyers.
• Boost Stats (Running since 11/20):
• Views: 14,000+
• Clicks 361
• Engaged 9
• The WealthEngine platform provides key information on highly qualified prospects who have the interest and financial means to purchase a luxury property. A complimentary curated list of up to 300 affluent individuals has been provided based on the survey feedback of targeted attributes to build the perfect segmented audience.
Online and social media promotion strategically attract attention to your exceptional property.
Online and Social Media MARKETING
• Highlighted your property in the “Trending this Month” section on the The List landing page on the Coldwell Banker Global Luxury® Editorial site. The feature includes a property tile that clicks through to your listing on coldwellbankerluxury.com
Online and Social Media MARKETING
• Showcased your premier property on the WSJ.com and MansionGlobal.com top market tile page. This tile ad, one of only four on the page, showcased your premier listing and provided regionally relevant editorial. These sites attract millions of unique visitors per month.
Online and Social Media MARKETING