Print MARKETING
• Homes & Estates Spring 2025 Edition Full page ad with cover customized to agent and sent to 100 custom contacts selected by the agent in addition to the distribution below.
• Distribution:
• Homes & Estates is inserted into both Unique Homes and The Wall Street Journal, two wellrenowned publications that are consulted within wealthy circles. With every issue, your ad reaches affluent buyers around the world through a comprehensive distribution strategy.
• The Wealth Engine Demi-Billionaire List Direct mail distribution to individuals with unprecedented wealth – a minimum net worth of $500,000,000
• The Coldwell Banker Global Luxury® Blog The digital version of Homes & Estates is sent to the more than 88,000 subscribers of the Coldwell Banker Global Luxury Blog
Total print distribution (not including pass-along): 115,000
Total digital distribution: 100,000+
Print MARKETING
• Targeted Silver Envelope Mailer, with visuals –Distributed a trifold neighborhood announcement to 100 of your surrounding neighbors
• Professional Brochures – Created a high-end professional property brochure for display during property tours and open houses
• Distributed a professional Just Listed neighborhood announcement
Online and Social Media MARKETING
• Posted your property on our company websites, ColdwellBankerHomes.com, coldwellbanker.com and coldwellbankerluxury.com
• Syndicated your property to the real estate industry’s most-visited websites, as well as more than 50 of the world’s most exclusive and high-performance real estate websites
• Created a premium customized property website with a custom domain
Online and Social Media MARKETING
• HOME OF THE WEEK - Our popular video and social series publishes only 52 episodes per year and features the most exclusive camera-ready homes in the Global Luxury world. Includes a Featured Post on the Coldwell Banker Global Luxury Editorial site, Facebook, Instagram and LinkedIn. Running 12/2012/27/2024 Online and social media promotion strategically
Online and Social Media MARKETING
• ProperStar - Properstar works with over 100 property portals in more than 60 countries, giving agencies and developers access to over 150 million potential buyers and investors. Your listing will syndicate to all international websites as long as it remains active on the GL site.
https://url.usb.m.mimecastprotect.com/s/ NI0DE1DECZfkIxK6EC?domain=coldwellbankerluxury. com
Online and Social Media MARKETING
• Our Global Luxury team is promoting your listing on our national social media channels. All of the following are running as reels on these sites. See the links below to view the posts on some of the channels:
• Facebook: https://www.facebook.com/ reel/883302730679180
• Instagram: https://www.instagram.com/reel/ DDheVsfu6aI/?utm_source=ig_web_copy_ link&igsh=MzRlODBiNWFlZA==
• LinkedIn: https://www.linkedin.com/posts/ coldwell-banker_an-unmatched-paradise-valleyretreat-activity-7273367677090377728-bpoq?utm_ source=share&utm_medium=member_desktop Online
Online and Social Media MARKETING
• Marketed your home with a targeted ad on Facebook, Instagram and several websites with a customized WealthEngine prospect list for three months, reaching over 50k home buyers.
• Boost Stats (Running since 11/20):
• Views: 24,000+
• Clicks 452
• Engaged 9
• WealthEngine Target List - The WealthEngine platform provides key information on highly qualified prospects who have the interest and financial means to purchase a luxury property. A complimentary curated list of up to 300 affluent individuals has been provided based on the survey feedback of targeted attributes to build the perfect segmented audience.
Online and Social Media MARKETING
• Highlighted your property in the “Trending this Month” section on the The List landing page on the Coldwell Banker Global Luxury® Editorial site. The feature includes a property tile that clicks through to your listing on coldwellbankerluxury.com
Online and Social Media MARKETING
• Showcased your premier property on the WSJ.com and MansionGlobal.com top market tile page. This tile ad, one of only four on the page, showcased your premier listing and provided regionally relevant editorial. These sites attract millions of unique visitors per month.
Online and Social Media MARKETING
• https://www.sacbee.com/news/nation-world/national/ article296195989.html
• https://www.sacbee.com/news/business/real-estatenews/article296236014.html
• https://www.msn.com/en-us/travel/news/piece-of-arthome-blends-into-the-mountainside-and-is-for-salein-arizona-see-it/ar-AA1uRLsz
• https://www.bnd.com/news/nation-world/national/ article296195989.html