Kathleen holland african business women assoc caabwa

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African Women Investment and Trade Conference COOPERATION & EXCHANGE


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African Business Women (ABW) Connected mission:

To enhance the economic performance of women- led businesses on the continent in the three largest export sectors for women.

1. CRAFT/TEXTILES 2. AGRIBUSINESS for cosmetics 3. TOURISM


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ABW Connected Activities

Market Research Best practices in building long term sustainable trade relationships between Buyers & Sellers

Skills Development •Trade •Technology •Leadership


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Who attends the ABW summit: Sponsored Participants:

Up to 10 leading women from each country; a selection committee will determine participants from each country :   

*Leading Companies (2/sector/country) = 6 Leading Business Women Associations (2/country) = 2 Leading Students (2/country) = 2

* Qualifying participant companies must be a leading exporter in the country and make a positive impact to the community

Other participants will include: • • • •

African & International Buyers International & African Associations Government / Donors / Sponsors / Media Other African companies who are interested in learning what it takes to be successful and reach the export market


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ABW Connected Partners

Business Women’s Associations across Africa supporting ABW Connected


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Why ABW Connected? 

Throughout Africa, women contribute an average of 60% of the labour force and significantly higher in the craft/textiles, agribusiness and services sectors.

Successful African women entrepreneurs particularly in craft/textile & agribusiness are having a profound impact on uplifting and economically empowering less fortunate women and men, particularly those who are uneducated and living in rural areas.

These companies can work with hundreds and in some cases thousands in rural communities providing wages, healthcare and educational support.

Example: Gone Rural in Swaziland works with 800 rural women and in the last 4 years has doubled their revenue and quadrupled the wages to the rural women producers


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Market Need Unprecedented Global demand in the designated sectors:

Handmade, Artisanal products

Sustainable, Natural and Organic Cosmetics

Local, eco - tourism & voluntourism experiences


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Market Opportunity: ‌‌.bring the buyers to Africa

The best of the best from all of Africa in one location for the first time!


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Summit Agenda

Monday

Tuesday

Wednesday

Thursday

Friday

Sept 22

Sept 23

Sept 24

Sept 25

Sept 26

LEADERSHIP

TECHNOLOGY

TRADE

TRADE EXPO

TRADE EXPO

BUYERS ONLY

Opening Ceremony Breakfast

Women Leadership Speakers

Technology Speakers

Sustainable Trade Partnership Workshops

Wisdomexchangetv.com

Web, mobile, social media, renewable energy, financial enablers

Summit Lunch

Summit Lunch

Summit Lunch

Leadership Program

Technology Workshops

Buyer/Seller meetings

Banquet Dinner & Leadership Awards

Trade Expo by Sector

Trade Expo by Sector

Trade Expo by Sector

Trade Expo by Sector

based on research study

Mustard Seed Africa Handcraft Showcase


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The ABW Connected Post Summit : ABW Post Summit Program: •Two student representatives and two business women association representatives from each African country will attend the summit and return to their country providing key learning presentations to their fellow students and association members •Awards will be presented for best presentation & largest audiences •Continued on-line program with summit presentation content on the website and supporting social media program


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Expected Program Outcomes  New Trade Partnerships – sales growth

 Longer “Sustainable Trade Partnerships, repeat sales” – sales growth

 Education in new technology, financial enablers ,

renewable energy & social media – operational efficiencies  “Wisdom Exchange Forum” – mentorship, knowledge sharing


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Sustainability!  ABW Connected is being developed as a long term sustainable

program with a summit planned in Africa once every two years, in a different region in Africa.  Corporate sponsorship (ie. technology sponsors) is being

pursued and is expected to be the primary source of funding (with registration fees) in the long term, resulting in less donor support requirements in the future, following the “trade expo model” in developed markets.


HOW TO PARTICIPATE: www.abwconnected.com


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