S UCCESS
IN THE
C ORPORATE S UPPLY C HAIN – 5 T IPS
Mary Anderson President, WEConnect Canada manderson@weconnectcanada.org
1. Certification “I needed to be certified through WEConnect Canada to help my business grow this allowed me the opportunity to meet corporate buyers face to face, to demonstrate my products, and to be recognized as a quality women owned business.� Brenda vanDuinkerken www.duinkerkenfoods.com
2. Finding your fit in the corporate supply chain
Tier 1 Suppliers
Tier 2 Suppliers
Tier 3 Suppliers
Tier 2 Suppliers
Tier 3 Suppliers
Tier 3 Suppliers
3. Networking • Jayne Dunsmore, owner of, Jayne’s Gourmet Catering & Event Management, a WBE won business with TO2015, catering executive meetings. • Jayne met Procurement Director of T02015 at a WEConnect Canada conference, pursued involvement with the games, and ultimately gave a presentation to executive administrators of T02015. As a provider of quality food for smaller groups, Jayne hopes to become a Tier 2 supplier to a large food-services entity once the games begin.
4. Unique value proposition • Christina Forth-Matthews, AOG International • Company’s niche is Time Sensitive Freight Delivery AOG service mostly the oil and gas energy sector, moving product to other countries. AOG has done deals with Agrium and Shell both of whom have supper diversity initiatives that recognize certification in Canada. AOG has increased their revenues by 20% as a result of this new business
5. Persistence • Small niche products fit into the corporate supply chain but you need exceptional focus and persistence • Imprint Plus sells reusable Name Badges, to over 30,000 customers in 66 countries. The only manufacturer of “The Reusable Name Badge in the world”. To win accounts like: Hilton, Marriott, Starwood and Wyndham Marla Kott exemplifies “persistence” focussed on business and the bottom line for her client and her business.
S TEPS TO C ERTIFICATION 1.0 • Inquiry 2.0 • Complete Application/Remit Fee 3.0 • Application Review/Validation
4.0 • Site Visit 5.0 • Certification Approval 7
• Must Be at least 51 % owned, managed and controlled by
Woman/Women
Must be a for-profit business, located and operated in Canada • Operate as a supplier of products or services to other businesses (B2B)
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C ERTIFYING O RGANIZATIONS Mary Anderson President
WEConnect Canada 401 Bay Street, Suite 1600 Toronto, ON M5H 2Y4 Toll-free 1.855.831.8169 manderson@weconnectcanada.org www.weconnectcanada.org
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