CENTRAL COAST BUSINESS REVIEW APRIL 2015

CENTR AL COAS T

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Vol 26 April 2015 Published monthly (except January)

business review “BUILD IT AND THEY WILL COME” PATRICK WILDE AM Chamber launches Peninsula Tourism Sub-committee The State and the Central Coast need growth and new housing A world-class Medical School and Research Institute for Gosford

FINANCE FEATURE PAGES 18-19

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Coast Star Motors 373 Mann Street, Gosford (02) 4320 0922 www.mbcoaststar.com.au DL19041

CON T EN TS

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20,00 0 Cover story 4 “Build it and they will come” – Patrick Wilde AM

Business News 7 Six Strings Brewing totally committed to Coast 8 Pretty Beach House reopens 8 Chamber launches Peninsula Tourism Sub committee 9 A world class Medical School and Research Institute for Gosford 10 Manufacturers hear of government funding opportunities 11 Manufacturers Capability Directory launched 11 Coast Star in Awards driver seat 12 vTeam changing the social media landscape 12 The State and the Central Coast need growth and new housing 13 Central Coast Grammar School excels on My School website 14 Imagination the key to success for this app designer 14 Gosford Council adopts new sea level rise benchmarks 15 Mayor opens new hotel

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16 Acquisition for Inspired Techs 16 McLachlan Partners takes top prize in Australian awards 17 Shortland Insurance Brokers look to a new era 17 New franchisee takes over at Fastway Couriers 21 Recent property sales 21 Wyong has the best DA processing times in the Outer Sydney Region 22 Commercial Industrial property for sale /lease 24 A smarter way of doing business at ElementIQErina 25 Recent property leasings 27 Moonlighting employees – it can be difficult to stop

Regular Features 6 16 21 26 29 29 30

Edgar Adams’ Editorial Business Briefs Property Reports Prestige Property Report BUSINESS SERVICES DIRECTORY Events Calendar Funny Business

18-19 FINANCE FEATURE

Front cover: Patrick Wilde AM

Central Coast Business Review Central Coast Business Review is a Registered Trade Mark of Adams Business Publications Pty Ltd P.O. Box 3259, Erina, NSW 2250 Phone: (02) 4367 0733 Fax: (02) 4367 0744 Email: info@ccbusinessreview.com.au Typesetting by Graphic by Design ph (02) 4365 6777 Print & Distribution by Bromley Direct ph 0412 439 773 © Adams Business Publications 2015. All rights reserved.

Reproductions in any part prohibited. While every effort has been made to ensure all information in this magazine is accurate, no responsibility will be accepted by the publisher, Adams Business Publications. The producer accepts no responsibility for illustrations or photographs supplied by organisations or individuals and/or typographical errors.

Phone 02 4367 0733 Fax 02 4367 0744 Email info@ccbusinessreview.com.au Web www.ccbusinessreview.com.au

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CENTRAL COAST BUSINESS REVIEW APRIL 2015

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COV ER S TORY

“Build it and they will come” - Patrick Wilde AM Chairman, The Henry Kendall Group

has always been strong. Noonan Point at Point Clare was named after Wilde’s great uncle who came to the area from Ireland’s County Clare in the late 1800’s and his grandfather owned a farm on land that later became Palmdale Lawn Cemetery and Memorial Park. Wilde’s father Aston, a chartered accountant, held the view that the Central Coast was to become a major part of Sydney and proceeded to purchase vast quantities of land in the area through his property development company.

When Mr Wilde Senior passed away unexpectedly just after the recession in 1974, his son Patrick was left to manage hefty loans and a number of land holdings that were suddenly severely limited in their development potential due to strict new planning laws. After much discussion and deliberation, Wilde found a provision in the Planning Ordinance Scheme that made it possible to create ‘housing for the aged’ on a 40-hectare land holding at Wyoming. The undulating site consisting of orange orchards, gullies and a single homestead ticked all the right boxes - it was beautiful, rich in bird life (most notably bellbirds) and close to the city (of Gosford), despite lenders arguing at the time that it was too remote. And so Henry Kendall Retirement Village was born at a time when the concept of resort style retirement living was virtually unheard of. The question now was how to sell the concept when the Central Coast’s population was still small.

The answer was to persuade people entering retirement to move from Sydney to the Central Coast.

A PIONEER IN the retirement sector, Patrick Wilde AM has delivered enormous benefits for the Central Coast since taking the reins of the property development business his father founded in 1952. This is the story of how a solicitor had the vision to transform vacant land holdings into successful commercial ventures that feed a host of benefits back into the community.

What began as a decision driven by strict planning laws in the early 80’s has since become a legacy of which the property developer and Chairman of the Henry Kendall Group is immensely proud. And the pioneering didn’t end with the introduction of resort style retirement villages. Wilde has also successfully developed a number of commercial, industrial, retail and medical projects including the development of the Kanwal Medical Complex adjacent to Wyong Hospital, a joint venture with fellow Central Coast property developer, Kevin Gregory. That project brought new doctors and specialists to Wyong, which in turn facilitated the growth of the hospital from 50 beds in 1989 to the busy 300-bed hospital it is today. In his latest venture, Wilde is leading the charge to generate teleworking opportunities with the establishment of state-of-the-art Smart Work Hubs on the Central Coast and beyond.

A long association with the Central Coast Wilde grew up in Sydney and later moved to Parkes and then the Southern Highlands.

But his connection to the Central Coast

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Creative marketing inspired by bush poetry The year was 1984 and young people were moving to the Central Coast in droves with the promise of open spaces, affordable real estate and new opportunities. But Wilde’s target market was the previous generation and he knew he had a challenge on his hands to entice them to leave the environment they knew. Inspired by his site’s natural beauty and the distinctive sounds of its resident bellbirds, Wilde decided to centre his marketing on the poetry of Henry Kendall. He knew his audience would have studied Henry Kendall at school and much of his poetry was centred on the idea of escaping the hustle and bustle of the city. The poet was also the inspiration behind the village’s name.

In addition, Wilde devoted an enormous amount of time to needs analysis. “I’ve been personally involved with everything I’ve done. Of course you use consultants, but ultimately you have to make decisions yourself. I became a very attentive listener,” said Wilde. And so he delivered a bowling green, an art and craft centre, and a licensed clubhouse (to name just a few of the facilities built on the site). Another strategic marketing decision was to use the concept of ‘moving closer to the kids’ rather ‘moving away from the city’ into his advertising. The strategies paid off with up to 1,000 residents living at Wyoming, the establishment of two more villages (one at Bonnells Bay and another in Sydney) and substantial growth of the group.

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COV ER S TORY

Evolution centred on delivering community benefits In 2005, Wilde was made an offer by a consortium of public companies to buy the Henry Kendall Retirement Village portfolio. “The time was right,” said Wilde. “I felt the industry was on the verge of becoming dominated by large corporations and that it would become increasingly difficult for what was essentially a family business (Wilde’s sons are both Directors) to work within that environment.”

Wilde admits to feeling somewhat lost directly after the sale. “What I was doing had great relevance to a lot of people. It was so much more than just bricks and mortar,” he said. So Wilde set his sights on his next major development and community benefit project in the region’s north, a project focused on the technology space. A sub-station, which many regarded as an eye sore on the Group’s substantial land holding at North Wyong proved to be the key to success for Wilde’s bold new vision – the development of a major employment centre that would create opportunities for some of the region’s approximately 40,000 commuters. The first HP Performance optimised modular data centre in the Asia Pacific region was commissioned in 2010. Delivering Internet speeds much faster than the NBN, the state-of-the-art facility provided the infrastructure critical to enabling the Group to establish the Nexus Smart Work Hub in which commuters can work a day or two a week, saving them many hours a

Patrick Wilde with son, Damien (left) day in travel time. It also provides a base in which freelancers and small businesses can work flexibly and collaboratively for their mutual benefit.

Today Wilde is one of the founding members and Director of the Smart Work Hubs Association, an organisation the core of which consists of five smart work hubs on the outskirts of Sydney (including one proposed for Gosford) devoted to providing infrastructure and facilities to enable people to work productively from remote central offices. The association has received enormous support from the NSW Department of Trade and Investment. “Rather than ask-

ing the department for money to build the infrastructure, we asked them to subsidise the users to encourage them to try it and a contribution of money for marketing the concept,” said Wilde. In a major win for the association and some commuters, a major bank has just agreed to a six-month teleworking trial with the association.

When asked what he is most proud of in his career to date Wilde said, “I am very proud of the villages. But I think I will be even prouder of the Smart Work Hubs as the benefits are even more far reaching. I think this has a good chance of being the best thing I have done.”

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EDITORIAL

Edgar Adams discusses local issues

Is the Central Coast a hive for ‘start-ups’?

They have almost doubled their capacity and most of what they brew is exported from the Coast.

These are not isolated stories. There are numerous businesses that have started from scratch (there’s a new term for these: “start-ups”) here on the Central Coast.

Most we never hear of because they have no need to tell anyone what they do. They don’t employ a lot of people, they keep to themselves.

But they are beavering away making an important contribution to the regional economy.

Over the years this Editor has been fortunate to meet hundreds of businesses just like these. Some fail, some move away, some battle on but a lot grow up and become a part of the regional economy.

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Edgar Adams Editor

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So what is the point of all this?

Donkeys years ago when you started a business you had to rent a shop or a factory or an office. This immediately meant that you had to employ some staff to do the menial work that these days you can almost do while driving the car. Just raising the shutters created overheads that had to be paid for from day one.

Not anymore.

With the advent of computers, the internet and mobile phones and of course bright ideas, coupled with a good reason to go it alone, I think we may be seeing a new wave of entrepreneurs that we now call ‘start-ups’.

The Great Depression of the 1930s spawned a wave of entrepreneurs that saw the start of some of Australia’s greatest businesses. They had nothing but an idea and the need to feed themselves or their families. Certainly they had some skills and the ability to work like galley slaves.

Of course things are much different today.

But how much? Secure employment virtually is non-existent, for 40,000 Central Coast workers commuting is the only alternative and for many it is quite debilitating.

Maybe our region is a hive for startups and we don’t know it!

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THIS MONTH OUR cover story focuses on Patrick Wilde AM. It’s an interesting story about a person with vision saw an emerging opportunity and had the means to pull it off.

That opportunity was the retirement village industry. He established Henry Kendall Village and the rest is history.

That vision created a major economic sector for the Central Coast.

He now has a new vision. Totally out of left field for most! He owns a lot of land at North Wyong and will eventually establish a Technology Park. His first step though was to invest in a data centre and build the Nexus Smart Hub. This is a guy with vision and the means to pull it off, here on the Central Coast.

Last month our cover story focused on Samuel Yeats. At 30 years of age he has already been in the business he started from scratch for 14 years.

This guy saw the future when he was at school, had the intelligence and drive to set up a cloud based managed services company and become a global leader in his industry.

This month we also report on two new businesses, both in the IT sector and taking advantage of the opportunities that the Internet offers.

We also report on the second anniversary of another ‘start-up’, Six Strings Brewing Co. The Coast’s only boutique brewery set up by a couple of blokes who like brewing beer at home and thought they could do better.

Hear Edgar Adams’ business comment 8.10am each Monday.

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GENERAL NEWS

Six Strings Brewing totally committed to Coast HAVING JUST COMPLETED two successful years at their brewery at Erina, it’s unlikely that Six String Brewing Co-owners Chris Benson and Ryan Harris have any ideas about selling out to a multi-national company as another brewery did when it opened on the Central Coast.

In fact these two beer aficionados have a total commitment to the Central Coast and a ‘buy local’ policy.

Six String Brewing Co., the Central Coast’s only boutique brewery, celebrated its second birthday in February with plans to continue growing the business and expand with a new automated canning line and additional fermenting tanks. Capacity has increased from 85,000 litres per year to 150,000 litres.

The staff has grown from four to fifteen in the lasts two years and hopefully with future plans to expand and to enter other markets Six String can offer more jobs for the Central Coast. Some of its plans are to expand the very popular restaurant from 50 seats to 80 seats and extend trading hours.

“While we are a brewery we are also a family restaurant,” said part-owner Chris Benson. “We need community support for our licence to be changed.”

Six String Brewing Co owners Ryan Harris and Chris Benson Since opening there has been a change in ownership with original founder Chris Benson being joined by Resident Brewer, Ryan Harris who had the opportunity to come on board as an owner.

Their passion for craft beers through

their mutual interest in home brewing hasn’t changed.

The Six String core product range includes Pale and Golden ales, Hefeweizen, Pale Lager and a Dark Red IPA all available CONTINUED ON PAGE 27

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TOURISM NEWS

Pretty Beach House reopens

The Retreat Pretty Beach House PRETTY BEACH HOUSE reopened in March after a two and a half year restoration following a disastrous fire that destroyed the property in October 2012.

Owned by businessman John Singleton, Pretty Beach House, a four-pavilion hideaway, has been restored to all its beauty offering a personalised experience.

Pretty Beach House is renowned as a global traveller’s delight, located on a seven and a half acre promontory of the Bouddi National Park and Broken Bay. Sydney designer Michelle Leslie led the restoration, achieving the right balance between relaxed and impeccable. Original works by

Arthur Boyd, Sidney Nolan and John Olsen add to the personal touch of The Main House and exclusive pavilions; Treetops, Bayview, Hideaway & The Retreat.

The Main House remains the soul of the property. Decommissioned railway timber pylons, hand- crafted from 1883, form the structure of the new interior. Locally sourced mud bricks and artisan cut sandstone surround the foundations.

The property sleeps a total of eight guests, each pavilion has its own individual design, a private deck, a dive pool and daybed orientated to take advantage of the surrounding views.

Chamber launches Peninsula Tourism Subcommittee The Peninsula Chamber of Commerce has launched the Peninsula Tourism SubCommittee as part of a renewed effort to focus on Peninsula tourism related businesses and to boost local visitation numbers.

“For some time the Chamber has been concerned over the lack of locally based tourist promotion and lost opportunities in attracting more visitors to our area”, said Peninsula Chamber President Matthew Wales.

“The Peninsula has an incredibly diverse range of local attractions, tourism operators and tourism related businesses in one of the most beautiful locations on the Central Coast”, he said.

“The purpose of the new Tourism SubCommittee is to engage with local tourism operators and businesses and look at ways of assisting businesses in promoting both the area and the tourist opportunities.”

“We have some truly first class young business people who have actively committed their time to this new initiative.”

The tourism committee’s scope will include businesses and attractions from Patonga Beach, Pearl Beach, Umina Beach, Ettalong Beach, Booker Bay and Woy Woy. Mr Wales said that the Peninsula has first class beaches, a diverse range of cafes and restaurants, fantastic accommodation facilities, brilliant waterways, local marinas, lookouts, walking trails, oyster and fishing industries and some of the country’s best National Parks.

It is expected that the tourism commitCONTINUED ON PAGE 27

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NEWS

A world-class Medical School and Research Institute for Gosford FEDERAL MEMBER FOR Robertson Lucy Wicks is continuing to work towards a stronger University presence in Gosford, and welcomed the State Government’s support for a globally connected, fully integrated Central Coast Health and Medical Research Institute.

The catalyst for this move has been the announcement in February by the NSW Health Minister, Jillian Skinner that the government would spend $368 million on substantially upgrading Gosford Hospital.

Mrs Wicks said she had been lobbying the State Government for the past six months, alongside the University of Newcastle Vice-Chancellor Professor Caroline McMillen, for capital infrastructure funding to deliver a medical research institute and medical school attached to the new Gosford Hospital.

“This is a unique opportunity to deliver a shared vision for a University in Gosford that will be a centre of excellence, right in the heart of the city,” Mrs Wicks said.

“These facilities have the potential to become a base for world-class healthcare and medical research and education, potentially co-located with Gosford Hospital. The University of Newcastle is working with partners to develop two shared components in the plan – a globally connected, fully integrated Central Coast Health and Medical Research Institute, and a co-located Central Coast Medical School.

“This has the potential to position Gosford, and the Central Coast region, as a place of excellence in health and medi-

Artist’s impression of new Gosford Hospital and Medical Research Institute cal research and education, to deliver real hope, aspiration, growth and opportunity.

“This plan would help to tackle emerging health issues on the Coast, as well as attract high quality students, clinicians, researchers and healthcare professionals to Gosford.

We’re keen to see this happen in the next five years, working in collaboration with the University of Newcastle and key stakeholders across the Central Coast.

“This is a Government that is determined to ensure that we have a world-class higher education system which is the envy of our neighbours in the region and around the world.

“I will be working to see what further opportunities might evolve as a result of discussions around the Federal Government’s Higher Education reforms.

“Consideration of this proposal is in its early stages but I see it as a game-changer,”

said Mrs Wicks. Central Coast Local Health District (LHD) Chairman, Paul Tonkin, has responded positively to these recent discussions on a Gosford University and Research Institute.

He said, “We see the progression towards a Medical School at Gosford and a Central Coast Health and Medical Research Institute as key pieces in the maturity of the Central Coast LHD. “Recently expressed support for these building blocks are most welcome. There is no doubt health services on the Coast will be advanced if these become a reality.”

“Detailed planning and cohesion will be paramount to success.

We look forward to working collaboratively with all parties to achieving these aims, and express our gratitude for the support already announced.”

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M A N U FAC T U R I N G N E W S

Manufacturers hear of government funding opportunities

By Frank Sammut, Executive Officer, Central Coast Manufacturing Connect (CCMC) CENTRAL COAST MANUFACTURING Connect held its first event for 2015 on March 5th at VanHomes’ factory located at Wisemans Ferry Road, Somersby.

Titled “Government Funding Opportunities”, the event brought together regional representatives from state and federal government agencies in the one location, to present an overview of their current funding programs. The event was sponsored by Fortunity Training with around 50 people in attendance.

A wide range of programs was mentioned, beginning with the state government’s Export Market Development Grants, Jobs Action Plan, SmallBiz Advisory Program and Innovate NSW. Federal government speakers covered the R & D Tax Incentive, Accelerating Commercialisation, Research Connections, Business Evaluation, Business Growth Grants and the Industry Skills fund. These programs all support the federal government’s Industry Growth Centres which cover the Advanced Manufacturing, Food and Agribusiness, Medical Technologies and Pharmaceuticals, Mining Equipment, Technology and Services and Oil, Gas and Energy Resources industries.

Frank Oxley from Fortunity training then spoke about training and the importance of doing it for the right reasons. The funding programs are offered in a co-contribution arrangement with the government. Mr Oxley went on to say that from his experience businesses saw funding as instrumental in making a commitment to training or not.

Mr Oxley then went on to give an example of the benefits from a training program they

Eddie Bernard, Business Development Manager NSW T&I; Frank Oxley, Director Fortunity Training; Sharon Foster, Trade Start Export Advisor NSW T&I; Frank Sammut, Executive Officer, CCMC; Vito Russo, Director Vanhomes; Jo Fisher, Regional Manager AusIndustry; Clare Newton, Business Advisor AusIndustry (Missing was Kristy Walsh, Skills Advisor, Industry Skills Fund) delivered under a previous government program and the opportunities going forward.

Host Vito Russo, Owner of Vanhomes, then ended the presentations with an overview of his business and some of the government support he has received in the past five years.

Vanhomes is a premier manufacturer of relocatable Granny Flats, as well as rapidly expanding into the caravan park and workers accommodation marketplace. Vito, a Central Coast Resident, received funding support from NSW T&I to relocate his business from Sydney some six years ago.

He is also taking advantage of the R&D tax concession program through the federal government and recently made

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application for support funding for a new project to manufacture composite panel via a one-off Federal Government program, the Manufacturing Transition programme. He is still awaiting a decision on his application.

The evening ended with a tour of the Vanhomes facility and its van products.

Frank Sammut then thanked all the presenters and Vito and his wife Nicole for hosting the event.

A listing of links for all the funding programs can be found on the CCMC website at http://www.ccmconnect.com.au/index. php/related-links-a-info/government-agency-funding-links For further information contact Frank Sammut - frank@ccmconnect.com.au

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M A N U FAC T U R I N G N E W S

Manufacturers Capability Directory launched THE MARCH 5TH Central Coast Manufacturing Connect meeting was also the launch pad for a new and innovative publication Central Coast Ultimate Guide to Business which includes the most comprehensive listing of Central Coast manufacturers and food processors ever produced.

Publisher Edgar Adams said that the idea of a local manufacturers capability directory had been talked about for years but no one had ever been prepared to back it. “This is a Central Coast Business Review initiative and we are proud to be the first in NSW to publish such a directory,� said Mr Adams. “It has been totally funded by CCBR and local businesses through advertising. “This is in fact a BUY LOCAL directory as it provides purchasing managers with a knowledge of what services and products are available locally,� he said.

The Central Coast Ultimate Guide to Business will be published bi-annually so that it is always right up to date. The March edition will contain a list of nearly 200 manufacturers and set out what they make.

A Directory for every business The Central Coast Ultimate Guide to Business contains much more than

the Manufacturers Capability Directory and Directory of Food Manufacturers and Processors.

The March edition will also contain a Directory of Professional Services and Business Services.

It contains a host of other essential and valuable information including current lists and contact details of: • Business Trades Services, • Professional Services, • Contacts for Gosford and Wyong Councils – Councillors and senior staff, • State Government MPs, • Federal Government MPs, • Government Departments and Agencies, • Industry Associations, • Chambers of Commerce.

It also contains: • A background of the business centres across the region and what services are provided in each, • Background on all industrial areas across the region, • DEMOGRAPHICS – Population by Suburb and Basic Community Profile of each, Age Profiles,

CCMC Executive Officer, Frank Sammut (l) and Liberal Candidate for The Entrance, Michael Sharpe (r) looking through the Central Coast Ultimate Guide to Business with Publisher Edgar Adams.

Personal and Family Income, Housing Affordability, Education, Number of Registered Businesses by Employees. “This publication has been designed to help businesses of all sizes do business in the region,� said Mr Adams.  He said 5,000 copies would be printed and distributed with Central Coast Business Review.

It will also be available online via the CCBR website www.ccbusinessreview.com. au and by App.

Coast Star in Awards driver seat Already known for its leadership in the automotive industry, Mercedes-Benz dealership Coast Star Motors takes on a new lead role after securing the naming rights of the 2015 Central Coast Business Excellence Awards [CCBEA].

The 5th Annual Awards will be officially known as the Coast Star Motors Central Coast Business Excellence Awards. Awards Director Kerry Ruffels said “Coast Star Motors has been with us since the out-set

and now to secure them as our naming rights sponsor is brilliant news. Mr. Ruffels added, “we have been very fortunate from day one with our hand-picked group of sponsors and supporters and Coast Star Motors has been at the forefront of this wonderful group�.

Dealer Principal of Coast Star Motors Tim Bore said of the announcement “It’s a perfect fit for Coast Star Motors and Mercedes-Benz, the Awards recognize

excellence and Mercedes-Benz produce excellence�. “Founding sponsor CCBR continue their commitment with the Awards and as the coast’s leading business authority, with no parallel, we are gracious that such organisations back these Awards�, Mr Ruffels said.

Last year’s CCBEA Awards were a sell out at every level with almost 100 people turned away from the gala event held at the CONTINUED ON PAGE 27

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ITC NEWS

vTeam changing the social media landscape A FEW YEARS back, Les Hornery watched with great interest as the most popular social media applications permeated almost every aspect of life. He made no secret of the fact that his then under-13 years of age children would not be using Facebook.

However, not wanting his children to be left behind in developing their ‘social skills’ and, necessity being the mother, or in this case, the father of invention, he built his own social media platform that would, after a few incarnations, hit the market in 2012 as vTeam.

His children used it mainly to communicate with their soccer team mates. In this virtual, safe, secure, private environment there were some very simple rules: no fake profiles, only verified members and no behaviour or language on the site that you would not be prepared to repeat at training or to the coach.

Ever the problem solver, Les saw a solution to an age-old problem. As any parent involved in junior soccer knows, a lot of time is taken up before anyone even gets on to a field and it is the managing that is the culprit. Les had the solution right there in front of him.

Soon, it caught on in his club, then across the Central Coast and then way beyond local junior soccer to a whole range of applications that he admits he had never contemplated. vTeam and its bespoke applications now number 110 clients and 65 000 users in the franchise, elite sport, education, carer, local council, construction and travel market spaces and in the process its use has enhanced the cooperative, collaborative, dependent aspects of the client/customer relationship.

However, the journey has not been without its challenges—for one, in a market dominated by free social media applications, his product is not free.

“In the past I had many meetings with prospective investors who only wanted to talk eye-balls, likes, numbers and advertising—all valid considerations for free-to-use, marketing-driven, data-collecting, consumer behaviour interrogation.

“But I developed a management tool, not a marketing tool. Nothing we do or offer relies on ways to attract advertising revenue from the social media habits of people who see no value in safe-guarding

Les Hornery their own, dare I day, brand. That’s for other applications.”

At vTeam, Les and his colleagues practice what they preach …their skills, ‘virtual’ credentials and broadening market appeal, reinforce the benefits of working together.

It just might be worth keeping an eye on Les and his approach to team based social media. After all, there’s a lot to be said for ‘we’ rather than ‘me’.

COMMEN T

The State and the Central Coast need growth and new housing

By Chris Johnson, CEO, Urban Taskforce Australia The Department of Planning and Environment has estimated that New South Wales will grow by 2 million people over the next 20 years.

That is 100,000 new people every year coming to the state through natural increase and immigration. But last year the actual increase was almost 110,000 people, 10% above the estimate. The increase was because less people left NSW than planned.

It does seem strange that the NSW Government plans on a net loss of people to other states but that is the case. 20,000 more people a year are expected to leave our state to adjoining states than the reverse. The increase in population growth was because the outflow was not 20,000 people but only 7,000 people.

The people leaving NSW are generally driven out by high housing costs relative to employment potential. As house prices are still going up it must be the job potential CENTRAL COAST BUSINESS REVIEW APRIL 2015

that is keeping more people in NSW. There is however a way to reverse forever the loss of talented NSW residents to Queensland and Victoria and that is by providing far more housing each year so that spiralling prices are contained.

Taking the NSW condition into the Central Coast, I suspect housing supply is also a problem along with jobs. According to the Department of Planning and Environment the Central Coast will grow by 64,250 over the next 20 years requiring 36,800 new dwellings or 1840 a year.

According to a research by the UDIA there is a shortfall of 8,000 new dwellings over the last 5 years so new housing is a priority. But the coast needs more than housing. It needs to get a growth spurt that gets more tourism, more jobs as well as more housing.

A growth spurt needs more building development through supportive planning regimes, through encouragement for tourism and through new jobs. Sounds simple, but how does this happen. My own experience tells me this is not going to be easy.

Five years ago I was involved in a potential new development in The Entrance. The aspirations were very high. A new hotel, new apartments with a retail base all designed by top quality architects seemed to me to be just what the Central Coast needed. But five years on the project is still waiting for planning approval and the mini growth spurt the

project could contribute to the Coast is still in limbo.

Any project that helps with tourism must be given great support. Importantly areas like The Entrance need to be rebranded through new look buildings with a “coastal” aesthetic.

The “art deco” style of earlier years with its flowing curves could be re-invented as the “coastal” style.

To really get the Central Coast humming will need the broader community to accept high rise development and to become progrowth and pro-change. This will not be easy and will require a campaign like drive for future change. The same need exists in the Sydney Metropolitan area.

Sydney is fast becoming a half apartment and half house city and this has led to real concerns about the potential change to the character of the built environment. Sydney will need to double the number of existing dwellings over the next 40 to 50 years so we all need to accept that this change is inevitable.

The broader community needs to reimagine the built form and character of Metropolitan Sydney and of the Central Coast.

And then the planning system needs to actively support the new futures so that housing costs are contained, residents don’t leave, new types of jobs are created and tourists flock to where the action is.

About Chris Johnson – see page 27

BUSINESS NEWS

Central Coast Grammar School excels on My School website FIRST CLASS SCHOOLS are crucial for the development of our region, both in terms of growing tomorrow’s leaders, creators and community achievers but also in attracting families relocating businesses to the region.

Comparative analysis of the 2014 literacy and numeracy results of schools across Australia was released on the My School website last month. www.myschool.edu.au is a central location where parents and educators can compare school performance, particularly in relation to the high profile NAPLAN results which test literacy and numeracy at Years 3, 5, 7 and 9.

A look at the site reveals that Central Coast Grammar School has made continued progress over a five year period, this year peaking with outstanding performance across the board. Anyone is able to undertake their own research on the website as CCBR has done and it is clear that Central Coast Grammar School has not only outperformed all local non-selective schools but amazingly has generally outperformed many long established very high profile (and high fee) Sydney based schools.

In comparisons of local schools it is not uncommon for the results of Central Coast Grammar School students at Year 7 to exceed those of other schools at Year 9 (based on the average performance of students in writing, reading and numeracy).

What is even more remarkable is in comparison to some of the top Sydney independent schools, Central Coast Grammar School has outperformed them in many

CCGS Headmaster, Bill Low with the School’s senior students areas. This is not only a great thing for Central Coast Grammar School, but a high performing independent school is a major attractor when people are considering moving or relocating businesses to our region.

Many of the schools in Sydney, which underperformed compared to CCGS, have fee structures almost double that of Central Coast Grammar. That makes the school even more attractive than its Sydney counterparts especially when you take into account its cocurricular programs, facilities and grounds.

When the Headmaster, Mr Low, was asked to what he attributed the impressive results he indicated that it came down to a

clear focus on the importance of academic achievement, explicit and systematic plans for improvement and outstanding teachers.

He also paid tribute to the students and their parents for appreciating the importance of every student reaching their academic potential as fundamental to the development of balanced well-rounded individuals.

Mr Low further commented that he was particularly pleased that this academic achievement had been accomplished while all other aspects of the school’s operation including sport, public speaking, performing arts and international programs had also continued to develop.

CENTRAL COAST BUSINESS REVIEW APRIL 2015

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ITC NEWS

Imagination the key to success for this app designer WITH OVER 1 million app downloads on the App Store and a self-made company growing bigger each day, you’d be right in thinking Aaron Stephenson is one of the Central Coast’s most fortunate and talented young App developers.

However, it is a rags-to-riches story. It began as a self-taught beginner – learning on his daily train commute to work in Sydney. It is now the story of a skilled developer, providing business consultation and innovative insights to big companies.

As a member of the Apple iOS developer program, Stephenson’s company – Bronron Apps - has been developing apps for iOS for over five years now, with an impressive 20 apps listed on the App Store.

Choosing not to limit himself and focus on a specific genre of app, he has shown his love of diversity by spanning the technology field with his apps.

These include highly efficient stock taking systems for small businesses, barcode scanning apps, and apps for employees out in the field – keeping them up to date with real time information about their work.

An app Bronron Apps is particularly proud of is PassMaker Pro. “It was a fantastic project to work on. It showed me how to integrate with Passbook and Apple’s Passbook infrastructure… by far one of the best projects I have worked on.”

As part of the Apple Consultant Network specialising in Mobility Solutions (this includes apps for iPhone, iPad and iPod touch) and now working alongside household company names like Ticketek, Big W, The Australian Museum and The Sydney

Gosford Council adopts new sea level rise benchmarks

Aaron Stephenson Opera House - this Central Coast based business has shown the possibilities open to anyone with the drive and perseverance to succeed.

Although hard at work on a number of projects, Bronron Apps are fixed to release their latest product Facility Insight (www. facilityinsight.com) in early May this year which is looking set to revolutionize how employees and contractors manage buildings, plant equipment and work orders. It will only be available in Australia initially – but will soon be made accessible to other parts of the world.

Ask any small business owner what they love about working for themselves and most will reply ‘the freedom to chase their passion’. Stephenson’s answer served to show the extent of his passion for what he does. “My favourite part of being an app developer is being able to imagine an app, develop it and then be able to release it to millions of potential customers to enjoy and benefit from.”

Bronron Apps is proof that with a dream, the right amount of dedication and commitment, and a stick-with-it attitude, anyone can fulfil their ambition.

The decision by Gosford Council Councillors to adopt lower sea level rise benchmarks for 2050 and 2100 is supported by Coastal Residents Incorporated. Council’s decision came after more than an hour of debate and discussion and was a difficult decision for all councillors faced with three different options.

These new middle range benchmarks of 20cm sea level rise by 2050 and 74cm by 2100 cater for a range of opinion and allow communities directly affected by these new sea level rise planning benchmarks to move forward with more certainty.

This decision supports residents who have experienced declining property values and the opportunism of home insurers who have exploited the uncertainty of sea level rise projections.

It is a welcome respite from years of claims of future catastrophe.

Sea level rise is happening but science cannot confidently predict exactly how much and exactly when seas will rise. However we must be positive!

This change signals an opportunity for Gosford Council to take the initiative, engage our local communities and set out a plan for adaptation that increases confidence in the future of the Central Coast.

Coastal Residents Inc. looks forward to working more closely with Council and Councillors in their future engagement with our community to implement these new sea level rise benchmarks.

Wyong Council made similar changes twelve months ago. “This has been a campaign of terror by lawyers, insurers and local and state government officials,” said Mayor Doug Eaton, himself a lawyer. “We rejected their advice to abide by the UN predictions of sea level rise, which is crap,” he said.

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NEWS

Mayor opens new hotel WYONG MAYOR, DOUG Eaton has officially opened the recently completed Accor Pacific’s ibis Styles The Entrance hotel adjacent to the Diggers@TheEntrance Club – the first new hotel in more than ten years on the Central Coast.

The event in early March was attended by Accor Pacific Chief Operating Officer, Simon McGrath who spoke about his confidence in the Central Coast tourism and hospitality scene. “We are proud of the new relationships that Accor have formed with the team from Diggers and are absolutely delighted to be involved with this outstanding organisation that lead the community, and not surprisingly have been able to turn a project like this ibis Styles hotel from a dream into reality.

We congratulate Diggers@theentrance on the hotel opening and wish the team every success,” said Mr McGrath.

The 52-room hotel takes advantage of its location overlooking Tuggerah Lake and represents an investment of $8 million by Diggers.

In his speech Mayor Doug Eaton said, “This hotel will draw even more people to the already popular tourist mecca of The Entrance and ensure those vital tourism dollars continue to flow into the Shire.”

Cutting the Ribbon - Diggers@TheEntrance Chairman, Peter O’Grady, Accor Pacific COO Simon McGrath, Wyong Mayor Doug Eaton and Liberal Candidate for The Entrance Michael Sharpe

Diggers Chief Executive Officer, Mr Stephen Byfield, said the project was originally conceived back in 2010 and was completed in the last week of December 2014.

“The hotel opened on Christmas Day and to this point has exceeded all expectations and budgets with occupancy levels topping out every Saturday night,” said Mr Byfield.

The project has the support of State Government who funded it to the tune of $430,000 from the Destination NSW Regional Visitor Economy Fund.

Accor Pacific’s ibis Styles The Entrance hotel

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CENTRAL COAST BUSINESS REVIEW APRIL 2015

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BUSINESS BRIEFS

McLachlan Partners takes top Prize in Australasian Awards Long Jetty based McLachlan Partners team has been named Regional Agency of the Year at the 9th Annual Australasian Real Estate Results Awards (ARERA’s) held in Melbourne last month.

The ARERA’s are the Independent Real Estate Industry’s night of nights.

Recognising the Industry’s top performing agencies and individuals.

McLachlan Partners were finalist for five categories including: Community Achievement of the Year, Agency of the Year (Regional), Agency of the Year (Rural), Agent Achiever of the Year (Brent Speechley) and Support Star of the Year (Lyn Hargense).

Held at the National Art Gallery of Victoria, the gala dinner and awards night attracted some of Australia’s and New Zealand’s leading Real Estate Agencies.

McLachlan Partners took out on the night the highly regarded and hotly contested, Agency of the Year (Regional).

“We could not have achieved this award

Bruce McLachlan (l) and his team without the support of our Central Coast Clients and our dedicated team,” McLachlan Partners principal Bruce McLachlan said.

“This award is recognition of a culmination of our Agency’s performance and Community Achievement for the Central Coast.”

“Considering the 2015 Awards saw the highest number of nominations in the

award’s history, makes this achievement

by McLachlan Partners even greater,” said their Marketing Manager Rachel Lilley. “This year’s awards were the largest in its nine year history – we were astounded by the sheer quantity and quality of the nominations we received,” founder of Real Estate Results Michael Sheargold said.

Acquisition for Inspired Techs

Inspired Techs, a Gosford based Managed Services Provider (MSP), has acquired EE Professional Consultants, also Gosford based, and offering similar services.

EE Professional Consultants have been operating for seven years, and has a strong client portfolio spanning Nelson’s Bay to Wollongong.

Commenting on the acquisition, Inspired Techs Managing Director, Leon Black said, “EE Professional Consultants were an excellent provider of Managed Services and Project Management IT support. Their passion to help businesses grow and have a reliable stable IT environment aligned very well with Inspired Techs’ vision.”

Inspired Techs was established by Leon

4332 0177 Inspired Techs Managing Director, Leon Black and Marketing Director, Raquel Dube

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CENTRAL COAST BUSINESS REVIEW APRIL 2015

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BUSINESS BRIEFS

Black two years ago with a mission to redefine IT in its current capacity; to bring clarity, stability and effective budget predictions for companies. Inspired Techs has had consistent growth and retained all clients since inception. This accelerated growth with new clients at the doorstep meant it was time to for larger operations capabilities and more staff.

This acquisition has provided both, with an added bonus of a large existing client portfolio.

Shortland Insurance Brokers look to a new era

The past four years have been pivotal for Shortland with Mr Ball focused on strategically re-aligning the company for the 21st century.

“My father successfully built Shortland into a strong business with a loyal client base across Australia and internationally,” said Mr Ball. “My goal when taking over was to capitalise upon that strength by introducing new technologies, refining our systems, enhancing our service capabilities and extending our product range. ”It’s been an exhaustive process of planning to ensure the company thrives into the next generation.”

With the new initiatives now successfully implemented, updating the company’s branding was the next vital step in supporting the revitalised company vision.

New franchisee takes over at Fastway

Andrew Ball Shortland Insurance Brokers, one of the Central Coast’s most longstanding companies, has launched into a new era with a range of initiatives designed to consolidate its position as a leader in its field.

Founded 38 years ago by Stewart Ball, Shortland became a second generation company in 2011 when son, Andrew took control after working for the company for twenty years.

wanted...

QUALITY BUSINESSES ONLY IncludingCentral caravanCoast parks/mobile home villages, Fastway Couriers Franchisee, motels, manufacturing, service industries.

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ACCOUNTANTS FIGURES ARE ESSENTIAL

Mr Dimitrov was formerly Logistics Project Manager and Distribution Network Manager with Parmalat Australia. He said his initial focus is on strengthening the Fastway brand in the local Central Coast community and supporting his team with infrastructure and efficient procedures.

“Fastway Couriers is a really good fit for my background in logistics management. So, when the opportunity came up to lead the Central Coast franchise, it was something I couldn’t resist. I know that our talented team can cement Fastway’s reputation as the leading courier service in the Central Coast region,” said Mr Dimitrov.

“With the courier industry booming across the nation and online retailing showing no sign of slowing, I have plans in place to capitalise on this growth and drive business to our franchise. We’re ready to lead the way in our local community.”

The Central Coast franchise has been operating for over 15 years and the previous franchisees were Adrian Gale and Monika Hansen – they were with the company for 10 years.

ses Wanted Quality Businesmobile home villages, parks, Including caravan ustries turing & service ind fac nu ma s, motel e. nc rie Over 35 years expe

Fastway Couriers has appointed Louie ARGYLE ESTATES Ph: 02 6555 Coast’s Fax: 02new 4332 0095 Dimitrov as 4332 the Central We pride ourselves on selling quality businesses only Regional Franchisee.

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Ph

and have done so for the past 35 years.

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CENTRAL COAST BUSINESS REVIEW APRIL 2015

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F I N A N C E F E AT U R E

Why Every Business – Regardless of Size – Needs a Cash Flow Forecast THERE’S A SAYING in business, “You can go broke making a profit.” And another, “Cash is king. Profit is theory.”

As you know only too well, you don’t pay rent, meet payroll or pay your bills with profit. You pay them with cash.

A business can make a lot of sales, have a book full of orders, have delighted customers and clients, have a great reputation, be growing, and yet still go broke. Why? Cash flow.

The business might be profitable on paper, but have no money left in the bank. They cannot pay their bills and they become insolvent.

A growing business is often hungry for cash... hungry for inputs so it can make the business’ outputs, be they physical products, services or a combination of both. The tragedy in this is that cash flow crises can often be averted. They can be predicted, planned for, and then contingency measures put in place.

For example, if a business has seasonal effects where some months are busier than others, or if a business knows it has some jumps in expenses or fixed costs approaching—such as moving to a larger premises or hiring more staff to cope with growth—then these expenses can be planned for and compared with the planned income in those months.

We all seek a level of certainty to comfort us. Knowing what lies ahead in business and planning your cash flow gives you peace of mind and confidence in your day-to-day work. This is one of the reasons we are so passionate about helping our clients put together cash flow forecasts, to help them keep their business on track and to avoid any stressful, unpleasant surprises in the coming months.

Every business needs a cash flow forecast.

Running your business without a cash flow forecast is like driving a car at night along a dark country road with only your normal headlights on. On the other hand, a cash flow forecast is like driving along that country road with high beam on. You can see so much more. You can drive with much more confidence. Less stress. And avoid the CRASH! Another thing we often find in helping our clients build realistic cash flow forecasts is that we can spot problems and make sug-

gestions that help improve the business’ cash cycle.

This puts money in your bank account.

For example, a combination of negotiating better terms with suppliers, tightening up or at least clarifying and enforcing your business’ own credit terms, and reducing stock holding and waste can have a powerful positive effect on your cash flow.

So, if a cash flow forecast Patricia Cotterell is so crucial, why do many businesses not have one?

Simple. Business owners get busy. Busy pleasing customers or clients. Busy dealing with staff. Busy paying suppliers. Busy generating sales.

Also, it’s easy to get ‘too close’ to your own business. “You can’t see the forest for the trees,” as the saying goes.

Having an independent and fresh pair of eyes come in and look at your business—especially cash flow which is its life blood— allows opportunities for improvements to be identified. Things that are there, but difficult for the business owner to see amidst the ‘busy-ness’ of it all.

So, what should you do about it? Call us. It’s time to turn those high beams on!

Your next step ... Call us on 02 4304 888 or email us on info@fortunity.com.au to make a time to meet and discuss your options. We’ll then outline the costs so you know exactly what lies ahead.

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CENTRAL COAST BUSINESS REVIEW APRIL 2015

F I N A N C E F E AT U R E

Bridgecoast Finance Group celebrates 30 years!

BRIDGECOAST FINANCE GROUP Pty Limited this year celebrates 30 years of successful trading on the Central Coast. Managing Director Laurie O'Brien , Co-Director Marie O’Brien & staff are proud that Bridgecoast is the largest non-bank financial institution on the Central Coast.

"The success comes from the diversification of products," says Laurie. “ We are not in the same business as the Banks in that we don’t’ lend money however we need the Banks for supply”. Laurie added, “We can assist you with vehicle & equipment finance, home & investment loans and personal finance for cars, boats, caravan or motor bikes. We also provide rental finance for computers where it makes financial sense to rent rather than buy. We find the best deal for you saving you time and money!”

Working with us at Bridgecoast Finance, you will notice that we do things very differently. Our philosophy is simple – to act as your partners in finance and support you every step of the way.

As a result, I take the time to get to know you and your business or organisation well before recommending the best options. This can result in significantly improved cash flow and the potential to save you a fortune in unnecessary fees and interest. And because circumstances and needs change over time, I make it a point to personally stay in touch with you. You will find that many of my clients have been with me for years. Because I know them and their circumstances well, often a phone call is all that’s needed to get the ball rolling for a new finance application. My background in equipment and business finance has given me a unique insight into the under-writing procedures used by commercial lenders.

This insight enables me to judge each application for finance from the lender’s perspective. As a result, I work closely with you to ensure the finance proposal I submit on your behalf will satisfy the requirements of the lender. In fact, I will only ever submit a finance proposal to lenders that I believe will approve the loan. Should there be any concern, I will work closely with you until your finance is approved. Bridgecoast Finance has a long history of supporting many community groups through significant sponsorship arrangements and the staff are grateful that the support back to the business has been reciprocated. An example of this community involvement is the former “Bridgecoast Stadium” at Terrigal. Over the years

many junior and social sporting teams have been sponsored by Bridgecoast.” Laurie is also heavily involved in the local community such as Rotary Club of Gosford City, The Haven Education Centre, Coast Shelter, Wild Fig Alliance & others.

TESTIMONIAL I would personally like to thank you for your assistance in financing both a motor vehicle and business machinery last month. The embroidery machinery installation has been completed and production is running smoothly. Each time we’ve contacted your company the experience and end result has been exceptional Laurie, and as one of your loyal customers, I continually recommend you to other business owners and also friends. Thank you again to you and your professional staff until next time we speak.

With thanks, Steven Mally A1 Uniforms, embroidery & screen printing, workboots and workwear A1 Embroidery & Screen Printing A1 Workboots & Workwear “Don’t use your hard earned cash for new office equipment such as computers, phone systems etc when you can Rent it!”

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Supporting the Central Coast Community financially for over 30 years.

Bridgecoast Finance Group has been in operation for 30 years and I am proud to say that we still maintain the original business values by genuinely looking after our customers for the long term. We ensure that we always listen to you, provide the best finance solutions for you and stay with you all the way.

Laurie O’Brien, Managing Director Home loans

Vehicle finance

Technology finance

Plant and Equipment

Laurie O’Brien Managing Director

Commercial loans

Marie O’Brien Accredited Mortgage Consultant & Director

Boats and Caravans

Telephone 4323 1975 or visit www.bridgecoastfinance.com.au CENTRAL COAST BUSINESS REVIEW APRIL 2015

19

The Future of Commercial Office Accommodation Currently under construction is this prestige commercial office and retail centre located at Erina.

Offering ground floor retail space fronting Central Coast Highway with exceptional exposure, two floors of medium to large office accommodation, three floors of secure parking as well as the 1200 sqm Smart Business Centre - the first of it’s kind for the Central Coast.

Completion date January 2016.

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PROPERT Y REPORT

9% net return for Wyoming gym

Aussie ex-pat buys at West Gosford

Caption A SYDNEY INVESTOR has paid $2,915,000 (GST not applicable) for a property at 8 Brooks Avenue, Wyoming providing a net return of 9% per annum.

The property is leased to well established gym chain, Anytime Fitness on a 5 + 5 + 5 year lease for a net rental of $279,677 per annum plus GST. The property comprises 1,700 sqm gym on the ground floor and Investor buys for blue chip tenant at Erina

associated health club facilities with additional 1st floor area of 600 sqm on a 3,155 sqm lot with onsite parking and exposure to Pacific Highway.

The sale was negotiated by Brad Rogers from L J Hooker Commercial Central Coast in conjunction with Dean Venturato from Sydney agents, Burgess Rawson.

Graham McMullen from Argyle Estates Business Brokers negotiated the sale of the property following the sale of the business to Beautopia owners Andrew and Liza Lyons in February 2014.

An Australian ex-pat looking to establish a business on the Central Coast has purchased a freehold complex of 6 industrial units at 2 Comserv Close, West Gosford.

The property comprises a 1,572 sqm brick construction and metal roof building on a 4,012 sqm block.

Price paid was $1,567,500 including GST. It last traded in 2004 for $1,250,000 according to RP Data.

It was bought with vacant possession and will be completely refurbished.

Richard Ellis from Raine & Horne Commercial, who negotiated the sale in conjunction with Katy Gregory from Landin Realty, said that the buyer has recognised the Central Coast as ‘on the move’ and sees potential establishing a business here.

Wyong has the best DA processing times in the Outer Sydney Region A local investor has purchased Unit 3, in The Erina Centre, 202 The Entrance Road, Erina for a blue chip tenant who will relocate their business within the Erina market.

Price paid for the 115 sqm unit was $450,000 (GST not applicable) Brad Rogers and Bernie Nash from L J Hooker Commercial Central Coast negotiated the sale.

Hair and beauty products supplier buys Tuggerah premises Beautopia Hair and Beauty Pty Limited, distributors of Vivorah, hair, beauty, tanning and manicure supplies has purchased the warehouse from which they operate being Unit 11, 22 Reliance Drive, Tuggerah Business Park.

Price paid for the approximately 500 sqm unit was $580,000 (GST not applicable).

Wyong Council has the quickest turnaround time for development applications when compared to similar Group 7 Councils and the second quickest of all Councils in the Sydney Region according to a recent report.

Wyong remained in the top ten councils in the state with the highest number of DA determined out of Group 7 councils at 1561.

Council’s average time to determine DAs under $1 million was 38 days – according to the latest Local Government Performance Monitoring Report for 2013-14.

The average of the rest of the Councils grouped with Wyong – Gosford, Hornsby, Blue Mountains, Liverpool, The Hills, Penrith and Campbelltown was 82.85 days.

Council’s Mayor, Doug Eaton, said the result was a direct result of Council’s reforms and the significant efforts of the planning team.

“In the past year we have implemented new measures to improve DA processing

times and now we are one of the best in the Sydney region. We achieved the fastest DA determination times with the second least amount of staff. It is truly a great result and a credit to our staff who at the same time are handling more DAs than ever. “ Overall development activity increased by 12% and the value of locally approved developments was $24.25 billion creating around 500 local jobs.

This year is shaping up to be even bigger than ever with number of key developments approved by Council in recent months.

“November last year was a record for us in terms of monetary value with over $300 million of development applications received which will deliver around 80 jobs.

“This is no accident – this is a direct result of our plans and policies over the last few years to revitalise our Shire, attract investment and create jobs,” concluded Mayor Eaton.

CENTRAL COAST BUSINESS REVIEW APRIL 2015

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PROPERT Y

COMMERCIAL AND INDUSTRIAL PROPERTY FOR SALE/LEASE

YOUNG ST INDUSTRIAL UNIT

FOR LEASE

Solid Besser block building approx 248M2; has just been refurbished and includes small reception office and waiting room, jib crane capacity, 3 phase power, a security fenced yard at the front. Only $21,000pa net.

FACTORY WITH CRANES

PREMIUM QUALITY OFFICES FOR SALE AND LEASE TUGGERAH - STAND ALONE FACTORY Brand new 688m2 factory with offices, quality amenities & ample parking. Designed & constructed for energy efficiency. 2 mezzanines with high roller door clearance, security fencing, close to the Fwy. FOR LEASE $75,500 pa net + GST

WYONG RETAIL / BULKY GOODS! 460m2 (ground) + 175m2 (mezzanine) 2 toilets & shower plus office, all set on 987m2 of land adjacent to Wyong Railway Station & close to M1 Mwy. Existing use rights permit RETAIL & BULKY GOODS RETAIL.

ERINA FREEHOLD - MAIN ROAD - LARGE YARD

$1.6M GST N/A

3409M2 site with high capacity engineering style building with 2 x 10 tonnes cranes. Total lettable area approx 1651M2 incl two 160M2 rear bays leased and returning $34,000pa. Great manufacturing or warehousing facility.

6 BOWEN CRESC WEST GOSFORD FOR LEASE 2 bays for lease with great exposure to Manns Rd; level access and plenty of parking; 220M2 $27,500pa gross & 275M2 $33,000pa gross.

GRIEVE CLOSE WAREHOUSES

FOR LEASE

Two stand-alone buildings to suit warehousing or manufacturing. No. 6 has a lettable area of approx 894M2 $85,000pa net. No. 8 has a lettable area of approx 610M2 $72,000pa gross excl GST.

ERINA LEASE

Partitioned into 3 offices & reception, approx 59M2 + lock up car space.

SOMERSBY WAREHOUSE

Perfect small office within CBD. Walking distance to Rail & Bus interchange, shops, cafes & all essential businesses are on your door step.

Only $200 per week + GST.

Prices shown with * are inclusive of GST.

Good warehouse with rear yard space & concrete driveway & hardstand at the front. Fenced with lockable secutiy gates. 554m2 of warehouse, amenities & small front office, good size upstairs storage mezzanine upstairs approx 70m2 + 2 offices.

FOR SALE $699,000 + GST

TOUKLEY - VACANT OFFICE SPACE AND LEASED ROOMS Great opportunity for owner occupier to secure premises & still generate an income stream. 267m2 (approx). Vacant offices a/c & in central position with good exposure!

Express your interest.

TUGGERAH - STAND ALONE FACTORY Brand new 688m2 factory with offices, quality amenities & ample parking. Designed & constructed for energy efficiency. 2 mezzanines with high roller door clearance, security fencing, close to the Fwy. FOR LEASE $75,500 pa net + GST VISIT OUR WEBSITE FOR ADDITIONAL PROPERTIES and MORE INFORMATION – www.ljhooker.com.au All prices shown GST incl. unless otherwise indicated

LJ HOOKER COMMERCIAL – CENTRAL COAST

21/1 Reliance Dr, Tuggerah • Ph: 4353 7700 ljhcommercial.com.au

CENTRAL COAST BUSINESS REVIEW APRIL 2015

SALE

GOSFORD STRATA OFFICE $150,000 EXCL GST

Ground floor; partitioned; approx 101M2 + 2 car spaces.

GOSFORD - GREAT OFFICE - CHEAP RENT!

GOSFORD - PRICE REDUCTION

WEST GOSFORD

$375,000 EXCL GST

ERINA STRATA OFFICE

NORTH GOSFORD FACTORIES FOR SALE/FOR LEASE

Approx 130m2 office space, 7 separate offices, all but one with A/C. 2 X toilets, full bathroom + kitchen area, large training room downstairs.

Just reduced to $325 per week + outgoings + GST.

The Wadalba Enterprise precinct offers Flexible B6 Enterprise corridor zoning, Cleared and serviced lots, Additional development incentives (STCA), Lot Sizes 800sqm to 8,401sqm Expressions of Interest closing 5pm 7th May 2015.

Mortgagee Sale. High clearance 698sqm approx strata area, 2 mezzanine area + courtyard, 3 car spaces,

4 Offices, reception, open office/ boardroom, lock up storage, multiple roller doors to yard, large rear yard.

LEASE FOR $900 per week + GST.

WYOMING - PRICE REDUCTION

WYONG SALE

Located within the Showground Industrial Estate, several property options available from 150M2 to 961M2

FOR LEASE

A quality stand-alone building approx 2000M2 with large office/showroom component on a fenced 1 acre site. Only $150,000pa net.

Prime retail/ bulky goods, exposure to approx.

35,000 vehicles daily, huge signage opportunity, areas available from 100sqm – 425sqm.

ERINA

LEASE

Various spaces available ranging from a 78sqm to 1, 600sqm retail/office space. Brand new completion expected May 2015. Flexible leasing terms, plenty of parking.

4365 0645

Richard Ellis 0416 072 444 Suite 4, 206 The Entrance Road, Erina www.rhcoastal.com

Get results!

ADVERTISE YOUR PROPERTY IN CCBR For further information phone 4367 0733 or email info@ccbusinessreview.com.au

PROPERT Y

TUGGERAH 154 Pacific Highway

Erina investment sale achieves 7.5% net return

ERINA - SHOWROOM / OFFICE

137.7 sqm Quality fully renovated ground floor space. New carpet, paint and kitchen amenities.

Prime main road exposure with signage opportunity.

Part of modern well maintained retail / commercial centre. $38,000 P/A + GST.

ERINA OFFICE

121 sqm Fully renovated first floor office. New carpet, paint and kitchen amenities.

Ducted A/C, Cheap for this quality and location $33,000 P/A + GST.

GOSFORD CBD OFFICE

Beautifully presented and fully fitted first floor office of 173sqm. Impressive reception, Three (3) partitioned offices, open work area, board room and large kitchen facility.

NBN Ready and five (5) onsite parking spaces available. $44,000 P/A + GST

ERINA FACTORY / WAREHOUSE

402 sqm Factory / warehouse in prime location with dual street frontage $60,000 + GST. Also available adjoining fenced concrete hardstand area of 230sqm at additional $5000 + GST. Rare offering in this location.

GOSFORD - MEDICAL ROOMS

127.5 sqm fully fitted and partitioned medical consulting rooms. Modern reception and kitchen facility.

Onsite parking available. $36,000 P/A Net + GST.

WEST GOSFORD – FACTORY WAREHOUSE

415 sqm factory warehouse plus 63sqm mezzanine level. High clearance bay, good access, motorised Roller shutter, internal amenities. $40,000 P/A Nett + GST. Citicoast Realty 87 Mann Street, Gosford NSW 2250 Tel: 02 4324 1322 Email: Citicoast@citicoastrealty.com.au

SPECIALIST MEDICAL & PROFESSIONAL SUITES Ideally located on the Pacific Highway within the established Tuggerah Straight Commercial Centre, these Specialist Medical & Professional Suites are perfectly situated.

Neighbours include Healthscope Medical Centre, PRP Radiology, Pathology, Sports & Spinal Physiotherapy, Chiropractor, Dentist, Psycologists & more.

With a variety of suites available and plenty of parking, opportunities include both ground floor and level 1 suites.

Tuggerah Medical & Professional Rooms range from 13m2 to 24m2 and start from as little as $1,250 per month +GST. Level 1 accessed via lift or stairs hosts suites from 59m2 with the East Wing Professional Suites ranging from 73m2 to 103m2 there is a size to suit a variety of Professionals including Medical, Financial, Legal etc...

An industrial factory building with two long standing tenants at 18 Bonnal Road, Erina has sold for $1,075,000 (GST not included) to a private investor providing a return of almost 7.5% per annum net. Current income is almost $80,000 net per annum.

The property comprises 740 sqm building on a 2,060 sqm lot.

RP Data reports that the property last traded for $925,000 in 2008.

Brad Rogers from L J Hooker Commercial Central Coast negotiated the sale.

Investor eyes opportunities for East Gosford commercial

Other tenants include BCF, Super Cheap Auto and Romi’s Café and make this an ideal location with plenty of parking.

Features include · Flexible lease terms · Very Competitive rentals · Excellent parking · Air-conditioning · Carpets, kitchenette · Balcony access for most suites For further details please contact

Julie Davies on 4355 5111

A local private investor has paid $795,000 (GST not applicable) for a commercial property with three tenancies at 63 Webb Street, East Gosford.

The property, which was refurbished four years ago, offers a modern work environment comprises 332 sqm of Net Lettable Area with covered parking for 6 vehicles on a 759 sqm lot.

Current income from tenants, East Gosford Music and Milestone Belanova is in excess of $54,000 per annum plus GST. Suite 3 of 142 sqm is currently vacant.

Brad Rogers from L J Hooker Commercial Central Coast negotiated the sale.

North Gosford freestanding factory for owner / occupier

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An owner/occupier has purchased a freestanding factory warehouse at 17 Tatura Avenue, North Gosford. The property comprises a 468 sqm tilt-slab concrete and brick factory building with front and rear roller shutters and rear awning on a 1,157 sqm lot in the North Gosford Industrial area.

Price paid was $550,000 (GST not applicable).

According to RP Data the property last traded in 2007 for $600,000.

The sale was negotiated by Brad Rogers from L J Hooker Commercial Central Coast.

CENTRAL COAST BUSINESS REVIEW APRIL 2015

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PROPERT Y

A smarter way of doing business at ElementIQErina ERINA BUILDER STEVENS Construction has commenced work on a new commercial building on The Entrance Road, Erina, the latest project of the Brand Group.

Designed to be the next prestigious location in Erina the major feature of the development will be a unique business centre for micro businesses.

To be known as ElementIQ, the 4-level building will comprise a ground floor with cafe and 3 commercial suites, 2 levels with 7 commercial suites and a 4th level of 1,200 sqm for the ElementIQ Business Centre, and 3 levels of secure car parking.

Each level will be serviced by an open staircase as well as lifts. To save on energy costs a solar farm will be installed on the roof.

The ElementIQ Business Centre will see 39 strata office suites from 11 sqm to 36 sqm offered to the market at prices starting from $110,000 in prestige premium grade business environment.

Designed to follow the concept of collaborative consumption, a system built around the sharing of human and physical resources, the ElementIQ Business Centre will feature meeting rooms, board room,

break-out areas, shared spaces and refreshment bar to encourage social interaction of the diverse business people who are expected to occupy the Centre.

It will offer an extensive range of services Brand Group Property starting with a full time Manager Tim Gunasinghe Receptionist Manager, at the ElementIQ free guest wi-fi and the construction site. usual facilities associated with serviced offices.

High Internet speeds “Small business owners who are keen to The Brand Group has recently concluded make the most of the property market can a deal with a leading Internet Provider to use their self managed super fund to buy install High Speed Wi-Fi Internet services commercial premises from which to operto its properties in Erina which will see ate their business,” said Mr Gunasinghe. upload speeds of 100 Mps. All suites in the He pointed out that for a small business ElementIQ Business Centre will be fully owner, it represents an attractive investment cabled to take advantage of this service. option compared with residential properSMSF investment opportunity ties, which have been delivering low yields.

The brain child of the Brand Group’s “With interest rates at all time lows and the Property Manager, Tim Gunasinghe the prospect of 8% yields it makes buying comstrata suites are intended to be a perfect SMSF investment.

CONTINUED ON PAGE 27

T

EN

OR PM J A O M VEL DE E R

GOSFORD PRIME LEASING OPPORTUNITIES Now Available in Gosford CBD’s only shopping centre

Leasing contacts Email: Deborah@imperialshoppingcentre.com.au Phone: 02 4324 4299 Email: mristwej@lederergroup.com.au Phone: 0409 993 447 Imperial Centre, Gosford

CENTRAL COAST BUSINESS REVIEW APRIL 2015

PROPERT Y

Gosford Hospital leases in Gosford CBD ahead of upgrade The Central Coast Local Health Administration Department has leased all of Level 2, 37 William Street, Gosford a space of 450 sqm and will relocate from the Gosford Hospital grounds for the hospital’s upgrade project.

Terms of lease are 3 years with 3 year option at a rental of $140,000 per annum including Outgoings plus GST. Brad Rogers from LJ Hooker Commercial Central Coast negotiated the lease.

LEASINGS Pet shop opening in Gosford CBD

Fur & Feathers Downunder, a pet and produce retailer has leased 89 Donnison Street, Gosford.

The 240 sqm set back building on a 556 sqm lot with off street car parking was formerly occupied by Strathfield Car Radio.

Lease terms are 3 years with no options at a rental of $40,000 per annum including Outgoings plus GST. David Tawyer from Citicoast Realty negotiated the lease.

Elite Strata leases at North Wyong Strata management company, Elite Strata and Property Services Pty Ltd, leased a 114 sqm first floor office suite at 1 Amy Close, North Wyong.

Terms of lease are 3 years with 3 year option at a rental of $24,000 per annum including Outgoings plus GST. Stephen Moore of RCI Group negotiated the lease.

Major crop protection company leases at Somersby Syngenta Australia, a major global agribusiness specialising in crop protection has leased a factory warehouse building at 56 Somersby Falls Road, Somersby.

The building comprises 1,649 sqm of warehouse space plus offices and amenities.

Terms of the lease are 5 years with 5 year option. The rent was not disclosed.

Geoff Broadhurst negotiated the lease.

Transpacific Industries sign up for 20 years at North Wyong

Waste management corporation, Transpacific Industries Group Limited, have entered into a 10 year lease with two 5 year options on a property at 1 Amsterdam Circuit, North Wyong.

Formerly occupied by a recycling company the property comprises 385 sqm factory /warehouse with high clearance openings, office and amenities and extensive concrete hardstand on a 4,485 sqm lot.

Rental is $130,000 per annum plus Outgoings and GST. Bernie Nash from L J Hooker Commercial Central Coast negotiated the lease.

Builder takes space at 1 Amy Close Local builder, Taylormade Residential, has leased a 100 sqm 1st Floor office suite at 1 Amy Close, North Wyong for 2.5 years at a rental of $22,000 per annum including Outgoings plus GST. Stephen Moore of RCI Group negotiated the lease.

Chemical company takes short lease at West Gosford International Specialty Chemicals and Technology Pty Ltd, part of a global specialty chemical conglomerate, has leased Unit 2 at 28 Dell Road, West Gosford for 12 months plus a 2 year option at a rental of $25,000 per annum including Outgoings plus GST. Geoff Broadhurst from Chapman & Frazer Real Estate Gosford negotiated the lease.

Physio leases Gorokan professional rooms Woongarrah Physiotherapy and Lymphoedema has leased two rooms within a professional complex at 168 Wallarah Road, Gorokan, a total of 31 sqm.

Terms of lease are 2 years with 2 year option at a rental of $15,000 per annum plus Outgoings and GST. Karen Aubrey from L J Hooker Commercial Central Coast negotiated the lease.

Super Amart signs up for storage and distribution warehouse at West Gosford

Furniture, bedding and outdoor superstores retailer, Super Amart have signed a 5 year lease with a further 5 year option on a warehouse building at 4 Carnarvon Road, West Gosford.

Rental is $94,000 per annum including Outgoings plus GST. Brad Rogers and Chris Watson from L J Hooker Commercial Central Coast negotiated the lease.

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www.essence-images.com.au CENTRAL COAST BUSINESS REVIEW APRIL 2015

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RESIDENTIAL PRESTIGE PROPERT Y REPORT

Executive living at its best overlooking Gosford Broadwater

The property: 8 Eulalia Avenue, Point Frederick. 3-bedroom, 3-bathroom home, master bedroom with private verandah, gourmet kitchen, formal dining room, expansive rumpus room and bar. Built 1960. Deep water frontage, spectacular water views across Gosford Broadwater, complete with boatshed and jetty. Set on 1,037 sqm Michael Cooke designed landscaped block.

The buyer: A local family.

The price: $2.3 million

The sale: It was scheduled to go to Auction in November of last year but was sold two days before auction and settled in April this year. Last traded for $1.6 million in 2011 however since then the property was extensively refurbished and extended with a lot of work done on the grounds.

It was extensively marketed to both the Sydney and local markets through the local media and Internet.

The agent: Geoff Tilden from Raine & Horne Gosford.

Close to the water and near the sailing club

The property: 2 Florence Avenue, Point Frederick. 3-bedroom open plan home with in-ground swimming pool on 746 sqm block. Built in 2005. A short walk to water and to Gosford Sailing Club.

The buyer: A local family returning from overseas.

The price: $1,050,000 The sale: Sold by private treaty and was on the market for about 6 weeks.

The agent: Geoff Tilden from Raine & Horne Gosford.

CENTRAL COAST BUSINESS REVIEW APRIL 2015

Terrigal cottage a real opportunity

The property: 11 Painters Lane, Terrigal.

One of Terrigal’s original cottages a few minutes from the beach. With 3-bedrooms this cottage on a 569 sqm lot has ocean views towards Terrigal Haven with development potential.

The buyer: A Central Coast family The price: $1,400,000 The sale: The property was sold in the second week of the auction campaign.

The agent: Tim Andrews from L J Hooker Terrigal.

BUSINESS TIPS

ADVICE Moonlighting employees – it can be difficult to stop MPLOYERS

ur arge can anage rce, r trade reduce s comp

By Warwick Ryan, Partner, SWAAB Attorneys

ck Ryan THERE CAN BE a number of particularly .com.au important reasons why employers need to

know whether an employee is working else-

s where and also the nature of that work. num Building, In a recent decision of the Fair Work RINA NSW 2250

Commission (Bril -v- Rex Australia Limited), Vice President Hatcher found that the implied duty of fidelity and good faith on the employee does not extend to them disclosing to the employer what other secondary work they are doing in their own time.

In this case, the employee took a week of annual leave to work for a client as a driver.

Notably, this was not the case of an employee

doing work for a competitor, nor was it the case where there was a suspicion that confidential information would necessarily be disclosed by that employee. Finally, there was no evidence put to the FWC by the employer proving that - by the employee working for a client for this week - it meant lost job opportunity for the employee's primary employer.

There has always been a real risk with employees (particularly undertaking manual work) carrying out secondary employment. When an injury arises it is often very hard to identify on which of the jobs it occurred. Often, employees for fear of having to expose their other work – wherein they may being paid cash - will make a claim on the primary employer.

Also, who wants staff members turning up at work at 7am after they have been working until 1am in a nightclub or – worse – all night as a security guard.

Significantly, in this case there was no clause in the contract to say that the employee could not work elsewhere whilst he was working for this particular company. Whether

that clause would have been enforceable is not clear but it would have put the employer in a better position to terminate the worker or require him to cease the other role. The clause could have been contrived on the basis of protecting the employee's safety (i.e. a good night's sleep, proper breaks etc – read: work health and safety) making it more attractive to the FWC to enforce.

Interestingly, the FWC found – in this case - that the employee did not have an obligation to divulge to the employer when they were undertaking secondary work and the nature of that work.

Again, as it is so often the case when trying to curry favour with the FWC, incorporate the requirement to disclose as part of your work health and safety system. In our experience, the FWC (and courts generally) are loathe to interfere with requirements imposed by employers when they are cast as a (relatively legitimate) work health and safety issue.

For further information, please contact Warwick Ryan at wpr@swaab.com.au.

CON T INUED AR T ICLES Six Strings Brewing totally committed to Coast

CONTINUED FROM PAGE 7

in 50 and 20 litre commercial kegs and returnable 2 litre Growlers (bottles) and 1 litre Squealers filled from the tap. The newest beer to the core range, Coastie, is a Pale Lager which is essentially an unfiltered lager that the team at Six String designed and made for the people of the Central Coast.

However with demand from outside the region, they are planning to sell the popular beer into other areas like Sydney and Newcastle to name just two.

The recent addition to the product line up has been a Lemonade with lemons

sourced from well known local fruit juice processor, East Coast Beverages.

In addition, their line up of four canned beers which they released in August 2014, has given them the opportunity to expand their market as far as Victoria and Queensland and to maximise on the potential of their canning machine. Six Strings hope to add their Lemonade and seasonal beers to the list of packaged products.

Mr Benson said that they try to buy locally wherever they can. “We are very proud to be a successful local company,” he said.

Chamber launches Peninsula Tourism Sub-committee

The State and the Central Coast need growth and new housing

CONTINUED FROM PAGE 8

CONTINUED FROM PAGE 12

tee will also tap into key community events such as the iconic Brisbane Water Oyster Festival and Ettalong Italian Festival.

The sub-committee will be headed up by local tourism operator Larry Altavilla (Ettalong Markets) and supported by Erica Hellams (Central Coast Austereo), Justin Sheppard (NRMA Ocean Beach Holiday Park), Bill Jackson (Ettalong Diggers), Sam Clayton (Fisherman’s Wharf ), George Margin (Margins Mushrooms) and Sue Fowler (Deepwater Plaza).

“The committee will actively work with other regional organisations such as Central Coast Tourism, Gosford City Council, Central Coast Regional Development Corporation and Regional Development Australia”, said Matthew Wales.

Chris Johnson is the CEO of Urban Taskforce Australia, an organisation that represents the property industry. In this role Chris has produced research papers on the structure of local government in NSW and publications on the future of our cities. He worked closely with local government as Executive Director in the NSW Department of Planning in developing the Housing Code, plans for regional cities and urban renewal generally. Before this he was NSW Government Architect for 10 years, a member of the Central Sydney Planning Committee, the Heritage Council of NSW and many government committees. Chris has written or edited over a dozen books on urban planning, architecture and cities. He has been adjunct professor at 3 Sydney universities and was made a Member of the Order of Australia in 2012.

Coast Star in Awards driver seat CONTINUED FROM PAGE 11

Crowne Plaza Terrigal. Mr. Ruffels expects the same response this year “we have already had significantly more traffic on our website and we have received numerous inquiries about purchasing tickets to the Awards Dinner.

He also issued a warning “I implore applicants to start the nominee process early allowing themselves the best opportunity to put themselves in the running for a category award. Each year we have approximately 20% of all entries started not completed”.

The alliance partnership with Central Coast NSW Business Chamber continues to provide an extended pathway for participants with the majority of CCBEA winners automatically qualifying for the statewide awards conducted by the NSW Business Chamber. “The Chamber could not be more supportive.

For more information contact CCBEA Director Kerry Ruffels 0410 494999 or ccbea.com.au

A smarter way of doing business at ElementIQErina CONTINUED FROM PAGE 24

mercial properties appealing, as purchasers are positively geared from day one.”

The tax rate for SMSFs is 15% on net taxable income which includes concessional (i.e. tax deductible) contributions. After one year’s ownership the tax rate on net capital gains is only 10%. Your asset can also be retained and leased to produce retirement income once you have left the workforce.

CENTRAL COAST BUSINESS REVIEW APRIL 2015

27

ccbea.com.au

CENTRAL COAST BUSINESS EXCELLENCE AWARDS | 2015 For more information contact Kerry on 0410 494 999 or kerry@ccbea.com.au

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East Gosford Chamber of Commerce

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Second Monday of the month

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Gosford District Chamber of Commerce

Members Meeting

Second Wednesday of the month

www.gosfordchamber.com.au

The Entrance & District Chamber of Commerce

Members Meeting

First Wednesday of the month

www.theentrancecc.com.au

Northern Lakes Regional Business Chamber

Members Meeting

Second Tuesday of the month

www.northernlakes.net.au

The Peninsula Chamber of Commerce

Members Meeting

Second Monday of the month

www.peninsulachamber.asn.au

Wyong Chamber of Commerce

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Fourth Tuesday every 2nd month

www.wyongchamber.com.au

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23 April 2015

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CENTRAL COAST BUSINESS REVIEW APRIL 2015

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FUNNY BUSINESS

FATHER MURPHY WALKS into a pub in Donegal, and asks the first man he meets, ‘Do you want to go to heaven?’

The man said, ‘I do, Father.’

The priest said, ‘Then stand over there against the wall.’

Then the priest asked the second man, ‘Do you want to go to heaven?’

‘Certainly, Father,’ the man replied.

‘Then stand over there against the wall,’ said the priest.

Then Father Murphy walked up to O’Toole and asked, ‘Do you want to go to heaven?’

O’Toole said, ‘No, I don’t Father.’

The priest said, ‘I don’t believe this. You mean to tell me that when you die you don’t want to go to heaven?’

O’Toole said, ‘Oh, when I die , yes. I thought you were getting a group together to go right now.’

You see a gorgeous girl at a party. You go up to her and say, “I am very rich. Marry me!”

That’s Direct Marketing.

You’re at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you and says, “He’s very rich. Marry him.”

That’s Advertising.

You see a gorgeous girl at a party. You go up to her and get her telephone number.

The next day you call and say, “Hi, I’m very rich. Marry me.”

That’s Telemarketing.

You’re at a party and see a gorgeous girl.

You get up and straighten your tie; you walk up to her and pour her a drink. You open the door for her; pick up her bag after she drops it, offer her a ride, and then say, “By the way, I’m very rich. Will you marry me?”

That’s Public Relations.

You’re at a party and see a gorgeous girl. She walks up to you and says, “You are very rich.”

That’s Brand Recognition.

You see a gorgeous girl at a party. You go up to her and say, “I’m rich. Marry me” She gives you a nice hard slap on your face.

That’s Customer Feedback!!!!

The police officer, having patiently waited all this time, now started up his patrol car, put on the flashing lights, promptly pulled the man over and carried out a breathalyzer test. To his amazement, the breathalyzer indicated no evidence of the man having consumed alcohol at all!

Dumbfounded, the officer said, “I’ll have to ask you to accompany me to the Police Station. This breathalyzer equipment must be broken.”

“I doubt it,” said the man, “Tonight, I’m the designated decoy.”

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The bank robbers tied and gagged the employees in one room and the Manager in his office. On their way out they noticed the Manager was making desperate noises to catch their attention. Moved by curiosity, one of the burglars loosened the gag and heard the man’s plead: “Please take the books, too - I’m $5000 short!”

Quote of the month There are no secrets to success. It is the result of preparation, hard work and learning from failure.

Colin Powell

CAPTUR

SAT NAV. REAR CAMERA. BLUETOOTH. MANUAL FROM

$25,990 DRIVE AWAY*

The crossover that’s taken Europe by storm is here. It’s packed with features and covered by a 5 year unlimited kilometre warranty, roadside assist and capped price servicing. Hurry into your nearest Renault Dealership today.

TEST DRIVE ONE TODAY AT BRIAN HILTON RENAULT.

BRIAN HILTON RENAULT

600 PACIFIC HIGHWAY, NORTH GOSFORD TEL (02) 4328 2888 BRIANHILTONRENAULT.COM.AU *Recommended drive away prices for Captur Expression petrol manual with non-metallic paint. Visit in store for more details. Not in conjunction with any other offer. Offer expires 30 April 2015.

CENTRAL COAST BUSINESS REVIEW APRIL 2015

PPLE A E H T N I ND N NEWSTA

STORE

LE O

VAILAB A W O N R CCB

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Give your business the gift of cheaper electricity If your retail electricity contract is with anyone but GO energy, you are paying too much.

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Tim Gunasinghe New York Pizza Bar & Grill

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1300 433 633 | www.goenergy.com.au | info@goenergy.com.au *Terms and conditions apply.